

Big Picture Medicine
Mustafa Sultan, MD
The health entrepreneurship podcast — focusing on big picture stuff.
Interviews with health/biotech entrepreneurs and leaders having impact at scale. Health stuff a techbro/sis would find interesting. Think health meets the Tim Ferriss Show.
Get in touch: pod@musty.io
Interviews with health/biotech entrepreneurs and leaders having impact at scale. Health stuff a techbro/sis would find interesting. Think health meets the Tim Ferriss Show.
Get in touch: pod@musty.io
Episodes
Mentioned books

Apr 24, 2023 • 1h 8min
#118 Martin Shkreli on Drug Pricing, Being Hated/Rich and His GPT-4 Doctor
Martin Shkreli is an American Investor, Pharmaceutical Executive and Hedge Fund Manager who became the most hated man in America in 2015 when he obtained the drug Daraprim and increased its price from $13.50 a pill, to $750 overnight.
0:00 Intro
1:56 The Big Short
8:04 How to price a drug
20:01 Should we price drugs like iPhones
25:36 Pharma's dirty secret with R&D spend
34:12 Why are we not discovering more drugs? Eroom's Law
43:59 Marting's new AI Doctor — Dr Gupta
51:08 What's the FDA going to say?
53:26 Problems with GPT-4; hallucinations and sources
1:00:00 Mental health impact of being the most hated man in America
1:02:30 How rich are you?
1:08:00 Outro
Daraprim is used to treat or prevent parasitic diseases, commonly in patients with HIV or AIDS.
He defended the move by saying “If there was a company that was selling an Aston Martin at the price of a bicycle, and we buy that company and we ask to charge Toyota prices, I don't think that that should be a crime.”
Unrelated to the Daraprim scandal, in 2017 he was charged with securities fraud and sentenced to seven years in prison and fined a total of over $70M dollars.
Martin comes from humble beginnings, his parents are Albanian immigrants — but he quickly ascended the world and became a multimillionaire polymath. And despite having no formal training in Medical Sciences — he has a penchant for consuming medical literature from PubMed, and making novel insights.
We talk about how Martin does this, his philosophy around drug pricing — and whether we should think about pricing drugs in the same way we price iPhones, we talk about whether blowing more money into pharma research & development actually leads to more exciting drugs, Martin’s new AI doctor that he just launched and the mental health impact of being the world’s most hated man.
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

Apr 16, 2023 • 55min
#117 Dr Ben Maruthappu On Raising $400M for Cera Care
Dr Ben Maruthappu is the the Co-founder and CEO of Cera Care; a digitally-enabled social care company which has raised over $400M dollars. He was made a Member of the Order of the British Empire in 2020.
0:00 Intro
0:47 Ben's story
6:10 How to have good ideas, at the right time
12:14 Good decisions Ben made with Cera to scale
21:07 Is the US greener pastures?
28:10 What healthtech can learn from fintech, ridesharing and food delivery
30:17 Anti-lessons from other industries
33:53 How do you stop driving becoming toxic
36:13 Are founders olympic athletes who don't deserve work-life balance?
38:31 Are you full of sh*t? What are your real motives?
41:19 Are successful founders happy people?
43:30 Mo money mo problems
46:51 The power of vulnerability vs the magnetism of certainty
52:21 Networking advice
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

Apr 5, 2023 • 38min
#116 Be Bombastic To Get Ahead — Dr Ala Alenazi (Ascension VC)
Dr Ala Alenazi is a TechBio Investor at Ascension and holds a PhD in Molecular Genetics from Cambridge University — she describes herself as a recovering scientist with extreme FOMO.
0:00 Intro
0:47 Being bombastic
3:32 Do PhDs make good VC investors?
10:38 How much of VC is luck?
12:47 Network building in VC
19:16 Getting deal flow
22:15 How to ask for things
24:43 Experience being a brown woman in VC
28:42 No one gives you anything, you just have to take it
33:50 Main character syndrome
We talk about how being bombastic is the key to getting opportunities, why contrary to popular belief — PhDs don’t suck as investors, how to ask people to do things for you and what it’s like being a brown woman in VC.
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

Apr 3, 2023 • 51min
🔥 News: AI Too Powerful? Peter Attia's Longevity Bible and Why Are Americans Dying So Young?
0:00 Intro
0:54 Is AI Too Powerful?
17:59 Outlive, Peter Attia's New Longevity Bible
45:16 Why Are Americans Dying So Young?
Joined by:
Dr Adam Bataineh: Longevity doctor and Co-founder Span Health (acquired by EightSleep).
Dr Imran Mahmud: Investor, Oxford-trained doctor, ex-Mckinsey and Co-founder of NYE Health.
Dr Mustafa Sultan: Creator of Big Picture Medicine and Doctor.

Mar 27, 2023 • 31min
#115 Think Like a Doctor to Make Executive Decisions — Dr John Whyte (Chief Medical Officer, WebMD)
Dr John Whyte is the Chief Medical Officer of WebMD, he’s also worked at Director level at the FDA and was also Chief Medical Expert at the Discovery Channel.
0:00 Intro
0:54 Anxiety as a content creator
2:33 Why should executives think like physicians?
7:23 Decision-making with limited information
10:47 Bayesian reasoning
12:57 Risk, acuity and stress
15:28 What should we NOT learn from physicians?
17:06 Future of health communication, health influencers
22:29 Regulation for health influencers?
24:22 Habit: I've never applied for a job
26:53 Networking building
28:24 Introspection as a habit for success
John runs a course called 'Think Like a Doctor to Make Executive Decisions' — and I ask about different frameworks executives can pick up from doctors and use in non-healthcare settings (such as bayesian reasoning and assessing what is a symptom vs a cause).
John’s also a veteran of the health communication space, and we discuss where the future of health content is going, and the art of storytelling.
John's course: https://www.linkedin.com/learning/think-like-a-doctor-to-make-executive-decisions
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

Mar 24, 2023 • 33min
🔥 News: Microsoft's GPT-4 Healthcare Play and Self-Driving Drug Development
0:00 Intro
1:00 AI drug development
7:04 Big picture impact of AI drug development
9:14 Counterintuitive facts about drug development
11:06 Why can't we just make novel drugs with AI? Biology is hard
19:06 Microsoft's GPT-4 healthcare play
26:48 The hardest thing about health startups
31:49 Outro
Joined by:
Dr Adam Bataineh: Longevity doctor and Co-founder Span Health (acquired by EightSleep).
Dr Imran Mahmud: Investor, Oxford-trained doctor, ex-Mckinsey and Co-founder of NYE Health.
Dr Mustafa Sultan: Creator of Big Picture Medicine and Doctor.

Mar 17, 2023 • 33min
#114 Alexa for Doctors — Dr Shiv Rao (CEO Abridge)
Dr Shivdev Rao is a Cardiologist and CEO/Co-founder of Abridge, who have raised over $22M.
Think of Abridge like an Alexa or Siri (or other voice assistant) that sits there whilst the physician and patient talk.
Instead of the physician writing notes during the consult, or staying late and charting — Abridge listens to the conversation and writes up the notes for them.
Similarly, instead of the patient frantically taking notes, or being bombarded with information — most of which they will forget — Abridge can send them an appropriately-pitched record of what was said, with key takeaways.
We talk about how Shiv built and grew this company, I ask him about the existential threat of LLMs like ChatGPT, how being in the intensive care unit is similar to building a startup, and how operating from a place of abundance is a key to success.
0:00 Intro
1:35 Shiv's story
8:50 Cross pollination as a tech CEO
12:02 Abridge, idea to execution
17:19 Possibilities with big data
19:53 Threat of LLMs like ChatGPT
23:52 How will Abridge fail?
25:22 How to stay focused
27:10 Leadership lessons
31:14 Habits that have helped Shiv
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

Mar 10, 2023 • 35min
🔥 News: Semaglutide (Wegovy) TikTok Conspiracy, Alcohol Disruptor and Where Are the UK Healthtech Exits?
0:00 Intro
1:27 Semaglutide (Wegovy) lowdown, use in longevity clinics
6:38 Is a 'pill for everything' a bad thing?
10:39 What's going to happen to all the DTC weight loss startups?
13:37 Is Semaglutide a TikTok conspiracy by big pharma?
14:55 The new alcohol-free alcohol, GABA
21:07 Where are all the big UK healthtech exits?
24:16 US investors/entrepreneurs are more ambitious
27:41 Is DTC digital health the way to go?
32:40 Is there much point building in the UK?
Joined by:
Dr Adam Bataineh: Longevity doctor and Co-founder Span Health (acquired by EightSleep).
Dr Imran Mahmud: Investor, Oxford-trained doctor, ex-Mckinsey and Co-founder of NYE Health.
Dr Mustafa Sultan: Creator of Big Picture Medicine and Doctor.

Mar 3, 2023 • 44min
🔥 News: David Sinclair's New Startup, Transhumanist Gene Editing to Sleep Less and ChatGPT for Drug Development
0:00 Intro
1:09 David Sinclair's New Startup
11:25 ChatGPT for Drug Development
28:32 Transhumanist Gene Editing to Sleep Less
37:38 Banter/Audience Feedback
Dr Adam Bataineh: Longevity doctor and Co-founder Span Health (acquired by EightSleep).
Dr Imran Mahmud: Investor, Oxford-trained doctor, ex-Mckinsey and Co-founder of NYE Health.
Dr Mustafa Sultan: Creator of Big Picture Medicine and Doctor.

Feb 22, 2023 • 47min
#113 Mental Models for Health Entrepreneurship — Dr Ignacio Medrano (CEO Savana)
Dr Ignacio Medrano is the Founder of Savana (raised $44M dollars with over 100 employees). They use AI to unlock all the value out of clinical records and produce real world evidence.
0:00 Intro
0:34 Ignacio's story
1:30 Learnings from Neurology -> Entrepreneurship
3:27 How to build good health products/services
5:03 Downsides of being a doctor in health entrepreneurship
7:21 Just in case vs just in time learning
9:14 Perils of perfectionism in healthcare
12:34 Do you need to be a d**k to be a good leader?
14:27 Dunbar's number — leading bigger organisations
17:52 Differences in operating in Europe
20:12 Diagnostic medical AI is a waste of time
23:15 SWOT analysis of Savana
26:07 Threats to Savana — LLMs?
29:22 Being eccentric as a competitive advantage
31:09 Becoming a better speaker/storyteller
34:02 Declining Royal Academy of Sciences invite
36:24 Arrogance as a competitive advantage
38:48 Tribes — exclusion criteria importance
40:27 Billion $ Health Idea
41:38 Not watching TV as a competitive advantage
46:40 Outro
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io


