
Big Picture Medicine
The health entrepreneurship podcast — focusing on big picture stuff.
Interviews with health/biotech entrepreneurs and leaders having impact at scale. Health stuff a techbro/sis would find interesting. Think health meets the Tim Ferriss Show.
Get in touch: pod@musty.io
Latest episodes

Apr 3, 2023 • 51min
🔥 News: AI Too Powerful? Peter Attia's Longevity Bible and Why Are Americans Dying So Young?
0:00 Intro
0:54 Is AI Too Powerful?
17:59 Outlive, Peter Attia's New Longevity Bible
45:16 Why Are Americans Dying So Young?
Joined by:
Dr Adam Bataineh: Longevity doctor and Co-founder Span Health (acquired by EightSleep).
Dr Imran Mahmud: Investor, Oxford-trained doctor, ex-Mckinsey and Co-founder of NYE Health.
Dr Mustafa Sultan: Creator of Big Picture Medicine and Doctor.

Mar 27, 2023 • 31min
#115 Think Like a Doctor to Make Executive Decisions — Dr John Whyte (Chief Medical Officer, WebMD)
Dr John Whyte is the Chief Medical Officer of WebMD, he’s also worked at Director level at the FDA and was also Chief Medical Expert at the Discovery Channel.
0:00 Intro
0:54 Anxiety as a content creator
2:33 Why should executives think like physicians?
7:23 Decision-making with limited information
10:47 Bayesian reasoning
12:57 Risk, acuity and stress
15:28 What should we NOT learn from physicians?
17:06 Future of health communication, health influencers
22:29 Regulation for health influencers?
24:22 Habit: I've never applied for a job
26:53 Networking building
28:24 Introspection as a habit for success
John runs a course called 'Think Like a Doctor to Make Executive Decisions' — and I ask about different frameworks executives can pick up from doctors and use in non-healthcare settings (such as bayesian reasoning and assessing what is a symptom vs a cause).
John’s also a veteran of the health communication space, and we discuss where the future of health content is going, and the art of storytelling.
John's course: https://www.linkedin.com/learning/think-like-a-doctor-to-make-executive-decisions
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

Mar 24, 2023 • 33min
🔥 News: Microsoft's GPT-4 Healthcare Play and Self-Driving Drug Development
0:00 Intro
1:00 AI drug development
7:04 Big picture impact of AI drug development
9:14 Counterintuitive facts about drug development
11:06 Why can't we just make novel drugs with AI? Biology is hard
19:06 Microsoft's GPT-4 healthcare play
26:48 The hardest thing about health startups
31:49 Outro
Joined by:
Dr Adam Bataineh: Longevity doctor and Co-founder Span Health (acquired by EightSleep).
Dr Imran Mahmud: Investor, Oxford-trained doctor, ex-Mckinsey and Co-founder of NYE Health.
Dr Mustafa Sultan: Creator of Big Picture Medicine and Doctor.

Mar 17, 2023 • 33min
#114 Alexa for Doctors — Dr Shiv Rao (CEO Abridge)
Dr Shivdev Rao is a Cardiologist and CEO/Co-founder of Abridge, who have raised over $22M.
Think of Abridge like an Alexa or Siri (or other voice assistant) that sits there whilst the physician and patient talk.
Instead of the physician writing notes during the consult, or staying late and charting — Abridge listens to the conversation and writes up the notes for them.
Similarly, instead of the patient frantically taking notes, or being bombarded with information — most of which they will forget — Abridge can send them an appropriately-pitched record of what was said, with key takeaways.
We talk about how Shiv built and grew this company, I ask him about the existential threat of LLMs like ChatGPT, how being in the intensive care unit is similar to building a startup, and how operating from a place of abundance is a key to success.
0:00 Intro
1:35 Shiv's story
8:50 Cross pollination as a tech CEO
12:02 Abridge, idea to execution
17:19 Possibilities with big data
19:53 Threat of LLMs like ChatGPT
23:52 How will Abridge fail?
25:22 How to stay focused
27:10 Leadership lessons
31:14 Habits that have helped Shiv
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

Mar 10, 2023 • 35min
🔥 News: Semaglutide (Wegovy) TikTok Conspiracy, Alcohol Disruptor and Where Are the UK Healthtech Exits?
0:00 Intro
1:27 Semaglutide (Wegovy) lowdown, use in longevity clinics
6:38 Is a 'pill for everything' a bad thing?
10:39 What's going to happen to all the DTC weight loss startups?
13:37 Is Semaglutide a TikTok conspiracy by big pharma?
14:55 The new alcohol-free alcohol, GABA
21:07 Where are all the big UK healthtech exits?
24:16 US investors/entrepreneurs are more ambitious
27:41 Is DTC digital health the way to go?
32:40 Is there much point building in the UK?
Joined by:
Dr Adam Bataineh: Longevity doctor and Co-founder Span Health (acquired by EightSleep).
Dr Imran Mahmud: Investor, Oxford-trained doctor, ex-Mckinsey and Co-founder of NYE Health.
Dr Mustafa Sultan: Creator of Big Picture Medicine and Doctor.

Mar 3, 2023 • 44min
🔥 News: David Sinclair's New Startup, Transhumanist Gene Editing to Sleep Less and ChatGPT for Drug Development
0:00 Intro
1:09 David Sinclair's New Startup
11:25 ChatGPT for Drug Development
28:32 Transhumanist Gene Editing to Sleep Less
37:38 Banter/Audience Feedback
Dr Adam Bataineh: Longevity doctor and Co-founder Span Health (acquired by EightSleep).
Dr Imran Mahmud: Investor, Oxford-trained doctor, ex-Mckinsey and Co-founder of NYE Health.
Dr Mustafa Sultan: Creator of Big Picture Medicine and Doctor.

Feb 22, 2023 • 47min
#113 Mental Models for Health Entrepreneurship — Dr Ignacio Medrano (CEO Savana)
Dr Ignacio Medrano is the Founder of Savana (raised $44M dollars with over 100 employees). They use AI to unlock all the value out of clinical records and produce real world evidence.
0:00 Intro
0:34 Ignacio's story
1:30 Learnings from Neurology -> Entrepreneurship
3:27 How to build good health products/services
5:03 Downsides of being a doctor in health entrepreneurship
7:21 Just in case vs just in time learning
9:14 Perils of perfectionism in healthcare
12:34 Do you need to be a d**k to be a good leader?
14:27 Dunbar's number — leading bigger organisations
17:52 Differences in operating in Europe
20:12 Diagnostic medical AI is a waste of time
23:15 SWOT analysis of Savana
26:07 Threats to Savana — LLMs?
29:22 Being eccentric as a competitive advantage
31:09 Becoming a better speaker/storyteller
34:02 Declining Royal Academy of Sciences invite
36:24 Arrogance as a competitive advantage
38:48 Tribes — exclusion criteria importance
40:27 Billion $ Health Idea
41:38 Not watching TV as a competitive advantage
46:40 Outro
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

Feb 13, 2023 • 37min
#112 Yelp for Doctors — Dr Stephanie Eltz (CEO Doctify)
Dr Stephanie Eltz is a Trauma Surgeon and CEO and Co-founder of Doctify, which is basically Yelp/Trustpilot for Doctors. They’ve raised >£22M dollar in funding to date.
0:00 Intro
0:41 Story
2:34 Motivations
3:47 Building Doctify
8:25 Why do you have grit? Early childhood
9:21 Are patient reviews good measures of a doctor?
13:53 There is no growth hack
16:34 How to stop reviews becoming a cesspit
19:48 Monetising
21:15 It's all about the destination
22:46 Happiness as a founder
24:31 Are you full of sh*t?
26:48 First become a King, then a Philosopher
28:10 Leadership and MBTI 29:28 Habits
30:20 Insecurity and immigrant hustle
33:16 Hustling
35:00 You don't need to network
36:17 Outro
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

Feb 9, 2023 • 1h 10min
#111 Raising $139M, Biotech, Introversion and Happiness — Jason Foster (CEO Ori Biotech)
Jason Foster is the CEO of Ori Biotech; a cell and gene therapy company who have raised $139M in funding. He also sits on the boards of companies like GripAble, Credentially, and Auxita — and is an active angel investor.
0:00 Intro
0:34 Jason's story
5:31 What was your goal?
6:39 When did you make it?
8:31 Taking calculated risks in life
10:48 Creating value vs chasing $$
12:15 When should you say no?
16:39 How to coach people
20:53 How to find a coach?
23:37 How to do cold outreach
27:16 Being a marketer and making it in biotech
31:54 Introversion vs extroversion as a CEO/founder
35:37 How to build professional relationships, Neurolinguistic Programming
37:54 The founders first zeitgeist
42:05 Managing your ego
45:07 Disagreeable givers
45:39 Why do media?
46:29 Jason's grand theory
51:59 Why are health/life sciences/biotech unique markets?
55:28 Billion dollar health idea 1
59:57 Billion dollar health idea 2
1:04:00 Money and happiness
1:07:50 Habits that have helped Jason
You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

Feb 4, 2023 • 30min
🔥 News: Bryan Johnson's Blueprint, Spotify Enters Health and VitaDAO Raises $4M
Dr Adam Bataineh is a Longevity Doctor and Founder of Span Health (acquired by EightSleep).
0:00 Intro
0:15 Bryan Johnson's Blueprint Program
12:32 Spotify's Daniel Ek Enters Healthcare
22:27 VitaDAO Raises $4.1 (from Pfizer, Balaji Srinivasan...)
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