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WTF Gym Talk

Latest episodes

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Nov 15, 2019 • 11min

Is Your City Growing? How To Think About Commercial Development.

I bet most of you would say that your city has been or is on the brink of experiencing significant growth. New apartments + homes. New retail, hotels, restaurants, etc.  New schools, businesses setting up shop, hospitals, etc Residential development....commercial development...it's been a fucking feeding frenzy over the past 10+ years. So how should you be thinking about this economic cycle and your microgym's growth potential?
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Nov 11, 2019 • 11min

Email Newsletters Aren't A Game Changer, But You Need To Be Doing Them

IMO, this is a boring ass topic - but it's one that is warranted because half you fuckers don't even send out a weekly newsletter to members and/or prospects. Your inbox is FULL of weekly newsletters from SUCCESSFUL companies.   You haven't gotten the hint yet?
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Nov 7, 2019 • 31min

Road Trip Project - Part 2

The continuation of my long form insight into the microgym industry during a recent road trip. 
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Nov 6, 2019 • 57min

Road Trip Project - Part 1

I had a lengthy road trip last weekend and I used some of that time to record a long form podcast with just some random thoughts and musings regarding the microgym scene and where I see all of this heading. Stay tuned for Part 2. 
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Nov 6, 2019 • 11min

Getting Back In The Technician Seat - The Lifecyle of a Microgym Owner

Been having some thoughts regarding the lifecycle we go through as microgym owners. First we are stuck in the technician role, dreaming of the day we have staff so we can transition into management and then the coveted "Working ON the Business, Not IN the Business" role. And I think you'll find this podcast is counter intuitive to the typical mindset on this topic. 
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Nov 1, 2019 • 9min

The Advantage Part Time Owners Have

Most people look down on part-time owners. Hell, even the part-time owners think they are in a shit position because they can't go full-time into the business. But I've got a different perspective on this.
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Oct 30, 2019 • 12min

Why I Deaffiliated From CrossFit

Almost two years ago I created a two part podcast discussing why I was still paying my CrossFit affiliate fee, but not utilizing the name in any marketing or operationally. Now here we are with a significant update. 
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Oct 28, 2019 • 30min

Driven Nutrition: Positioning Retail Sales Through Supplements During a Rebrand

Jason Rule, founder of Driven Nutrition, is by far one of the best humans I know. Especially because he lives in a world of slimy, shitty sales people peddling their supplements. Driven is more of a consulting service where they teach you HOW to incorporate supplements into the client experience and create a unique system where your microgym becomes more convenient than Amazon with auto shipping.  www.drivennutrition.net 
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Oct 25, 2019 • 10min

Do What You Can't

Recently added some new decor to my home office and wanted to talk about how it's a visual reminder to me everyday to do what I do best.  Any if you're interested in jamming with me on Saturday March 7th down in Charleston, SC - I'll be delivering a keynote and taking your questions at the Fittest of the Coast Affiliate Seminar.   More details here --> https://fittestofthecoast.com/
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Oct 21, 2019 • 28min

How the Level Method Can Help You Create A Unique Brand

Unfortunately, a communication blunder on my part didn't get this podcast out in time before the SELF MADE SUMMIT - but regardless it's an awesome piece with Nathan Holiday, the founder of the Level Method and myself on how to create a new and unique class experience for someone who wants group strength & conditioning. https://www.levelmethod.com/

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