WTF Gym Talk

I know I poke a lot of fun at these ClickFunnel wizards and their creepy mustaches, but seriously...it's your fucking fault that they are appearing in your social media feed.

The majority of microgym's are producing the exact same content we were years ago. Sure, it may have gotten better.    The pictures are higher resolution, the copywriting is on-point...but at the end of the day, the content is stale and looks like EVERYONE else in town. Here's my take on one way to spice it up. 

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of request to publish it on the podcast, I caved like a little bitch and said OK.   However, to get the full experience, carve out some downtime and enjoy the visual episode experience here.  On the first episode of the WTF Gym Talk SHOW, we discuss  - customers who steal - the Scottish microgym savior you didn't know about  - some awesome marketing videos you should be using for inspiration  - how some reactions to government forced closures are probably less than optimal    Liked the show?  Hated it?  Let me know on Instagram @wtfgymtalk

COVID has done some positive things for the microgym industry IMO - one of them being the integration of class reservation policies, cancellation fees and increased operational capacity. If you're looking to have a smooth integration with these new operations, def. give this episode a listen. 

Currently working on a brand new show for you fuckers and would love to get some feedback! 

On this lengthy episode of Branding With Boris, we take a comprehensive look at the complete rebranding process one of his recent clients just undertook - Ragin' Fitness Co. While the audio to this episode is great, it will certainly help to see the visuals of the brand assets that were created for this rebrand. There is a full video version available on my YouTube Channel for those who want to see the new branding assets.  If you're in need of digital rebranding, contact my man Boris at Metcon Creative.  

Ryan Webber is a former microgym owner and opted to leave the industry after 5 years.  He then took a deep dive into creative content, videography and marketing tactics.  Fast forward to today, where thousands of owners are closing down their business and asking themselves "What's next for me?" - I thought this conversation was the perfect segway. If you'd like to get in contact with Ryan, check out www.ryanwebbermarketing.com or Instagram @ryanwebbermarketing 

Rachele is a badass.  I think that's how I exactly described her in her first appearance on my podcast.  Cancer survivor, Ironwoman, lawyer to the fitness industry, loves to swear....she's my kind of people. On this episode we jam on COVID related topics and then deep dive into the license vs. franchise discussion, how CrossFit gyms might fare in their new license scenario and what to consider if you'd like to expand your brand with OPM (other people's money). Need a lawyer for your fitness brand?  Contact Rachele here - www.fitlegally.com 

Nick and Colleen Sheehan brought together their respective experiences as a DJ & consumer of boutique fitness to create something that literally doesn't exist - an AI DJ app that allows you to create custom mixes to perfect match any workout.  We sat down to discuss the certain issues with music experiences in the fitness industry and talked about the ambitious goals that Reflex Radio has to disrupt the playlist-status-quo solution inside of your gym.  Interested in learning more about Reflex Radio?   Get registered to learn more about their pre-launch here.  Follow along on Instagram @reflex.radio And check out all of their free playlists on Spotify here

An early morning rant on low barrier to entry classes and the consequence of splitting your avatar.