WTF Gym Talk

Thank you to everyone who has supported me in the past year as I trained for the CHI Marathon. #continuingEd #dowhatyoucant

Dustin Jones, a physical therapist specializing in the fitness needs of individuals aged 55+, discusses the underserved 55+ age market. Topics include their successful proof of concept at a local CrossFit gym, equipment preferences, challenges of competing with free fitness, testing different facility models, and the training services offered by their brand, Stronger Life.

Matt Davis, Founder of Obstacle Racing Media and Hybrid Fitness enthusiast, talks about hybrid fitness, its differences from CrossFit, the rise of hybrid fitness as a genre, the concept of decka fit, criticizing CrossFit training, the popularity of high intensity group fitness training, sponsorships in the fitness industry, and the evolving landscape of CrossFit as a sport.

Explore the advantages of the open gym model and the potential for combining it with group fitness. Discover the importance of gym culture and effective sales strategies. Learn how open gyms can be used as testing grounds for new group class ideas and the mindset of successful entrepreneurs in taking calculated risks.

Dane McCarthy, creator of Squad Training, discusses the benefits of training with the same people every time. They explore the advantages of smaller fitness facilities and the potential of squad training in different markets. They also talk about the challenges of group fitness and the importance of community managers. Additionally, they discuss resource allocation in business and share a powerful story of a member's experience with squad training.

This awesome gentlemen left me a review on Apple + Spotify, so he got 10 minutes to jam with me about his concept business design. Want to chat for 10 minutes? Leave a review on both platforms, screen shot it, DM it to me on Instagram @wtfgymtalk and we may just get on a call! —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------

When was the last time you finally bought something you had been considering for a while? —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —------------------------------------------------------------------------------------------------------------- 

Reputation = The shit you do consistently. Now just replace "Reputation" with "Brand". —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —------------------------------------------------------------------------------------------------------------- 

This podcast discusses the importance of organic marketing before paid advertising in the fitness industry. It explores the significance of building brand awareness and interest through organic marketing strategies, such as storytelling and providing valuable content. It also addresses gym owners' negative experiences with paid marketing companies and emphasizes the need for cohesive brand messaging across platforms. Additionally, it explores the changing landscape of client acquisition and the importance of constantly updating offers, copy, and creative to avoid ad fatigue.

Ash Baalaer, owner of Inertia Fitness Co. in Charlotte, NC, shares his journey from renting space to building his own gym. They discuss the challenges of renting space, the process of leasing a gym, costs of setting up a gym, challenges in gym training, creating a strong network of trainers, and the potential market for hybrid fitness programs.