

WTF Gym Talk
Stuart Brauer
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Episodes
Mentioned books

May 21, 2025 • 14min
Life Advice For Gym Owners
I don't give a lot of life advice, but when I do - it's fucking legit. —-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.Learn more about what it’s like for us to work together.—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. www.microgymuniversity.com —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.—--------------------------------------------------------------------------------------------------------------Elevate Your Coaching and Program Design w/ TeamBuildrTeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.They are currently offering a 30-day free trial when signing up with code “WTF”.—--------------------------------------------------------------------------------------------------------------Inexpensive Member Management Software That Doesn’t SuckGymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

May 19, 2025 • 19min
How To Hit RESET In Your Business
Sometimes a reset is what's needed...—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.Learn more about what it’s like for us to work together.—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. www.microgymuniversity.com —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.—--------------------------------------------------------------------------------------------------------------Elevate Your Coaching and Program Design w/ TeamBuildrTeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.They are currently offering a 30-day free trial when signing up with code “WTF”.—--------------------------------------------------------------------------------------------------------------Inexpensive Member Management Software That Doesn’t SuckGymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

May 16, 2025 • 11min
Shitty Plans > Standing Still
I'll take a half-cooked plan vs. doing nothing any day of the week. —-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.Learn more about what it’s like for us to work together.—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. www.microgymuniversity.com —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.—--------------------------------------------------------------------------------------------------------------Elevate Your Coaching and Program Design w/ TeamBuildrTeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.They are currently offering a 30-day free trial when signing up with code “WTF”.—--------------------------------------------------------------------------------------------------------------Inexpensive Member Management Software That Doesn’t SuckGymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

May 14, 2025 • 16min
An Exercise To Dial In Your Core Customer
Here's an effective exercise you can do right now to help dial in your core customer and better understand how to message to them in your marketing.—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.Learn more about what it’s like for us to work together.—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. www.microgymuniversity.com —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.—--------------------------------------------------------------------------------------------------------------Elevate Your Coaching and Program Design w/ TeamBuildrTeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.They are currently offering a 30-day free trial when signing up with code “WTF”.—--------------------------------------------------------------------------------------------------------------Inexpensive Member Management Software That Doesn’t SuckGymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

May 7, 2025 • 14min
If It's Not A Fuck Yes, It's A Fuck No.
When it comes to signing a commercial real estate lease, there's no room for "I guess it'll work."—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.Learn more about what it’s like for us to work together.—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. www.microgymuniversity.com —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.—--------------------------------------------------------------------------------------------------------------Elevate Your Coaching and Program Design w/ TeamBuildrTeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.They are currently offering a 30-day free trial when signing up with code “WTF”.—--------------------------------------------------------------------------------------------------------------Inexpensive Member Management Software That Doesn’t SuckGymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

May 5, 2025 • 17min
Renewing Your Existing Lease
If you need to consider renewaing your existing lease, this is for you. —-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.Learn more about what it’s like for us to work together.—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. www.microgymuniversity.com —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.—--------------------------------------------------------------------------------------------------------------Elevate Your Coaching and Program Design w/ TeamBuildrTeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.They are currently offering a 30-day free trial when signing up with code “WTF”.—--------------------------------------------------------------------------------------------------------------Inexpensive Member Management Software That Doesn’t SuckGymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

May 2, 2025 • 15min
Potential vs. Reality: Most Of You Have This Ass Backwards
Are you constantly referencing your businesses potential or it's reality? —-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.Learn more about what it’s like for us to work together.—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. www.microgymuniversity.com —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.—--------------------------------------------------------------------------------------------------------------Elevate Your Coaching and Program Design w/ TeamBuildrTeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.They are currently offering a 30-day free trial when signing up with code “WTF”.—--------------------------------------------------------------------------------------------------------------Inexpensive Member Management Software That Doesn’t SuckGymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

Apr 30, 2025 • 53min
Live Call w/ Coaches and Gym Owners Who Need To Clarify Their Messaging
This recording is from a live call that I was asked to lead for Active Life to discuss how to simplify and dial in your messaging in terms of WHAT you do, WHO you do it for and HOW you do it. —-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.Learn more about what it’s like for us to work together.—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. www.microgymuniversity.com —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.—--------------------------------------------------------------------------------------------------------------Elevate Your Coaching and Program Design w/ TeamBuildrTeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.They are currently offering a 30-day free trial when signing up with code “WTF”.—--------------------------------------------------------------------------------------------------------------Inexpensive Member Management Software That Doesn’t SuckGymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

Apr 11, 2025 • 16min
A Better Understanding of Your Core Customer
Here's why most gym owners get it wrong when they conceptualize their core customer.—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.Learn more about what it’s like for us to work together.—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. www.microgymuniversity.com —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.—--------------------------------------------------------------------------------------------------------------Elevate Your Coaching and Program Design w/ TeamBuildrTeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.They are currently offering a 30-day free trial when signing up with code “WTF”.—--------------------------------------------------------------------------------------------------------------Inexpensive Member Management Software That Doesn’t SuckGymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

Apr 9, 2025 • 46min
This Training & Rehab Brand Is Impressive AF w/ Orka Performance
Taylor Evernden, co-founder of Okra Performance, shares insights from his innovative training and rehab centers in Canada. He discusses the unique blending of physical therapy with strength training, showcasing data-driven methods for athlete recovery. Taylor emphasizes the importance of a supportive culture for young athletes, navigating training challenges amidst distractions. He also reveals strategies for business expansion while maintaining brand identity, underlining the value of mentorship in the fitness industry.