
WTF Gym Talk
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Latest episodes

Mar 12, 2025 • 58min
24/7 Open Gym Model: The Garage Gym w/ Kieran Williams
This is a conversation and gym visit I've been meaning to do for a while, and we finally got it done. Kieran Williams is the owner of The Garage Gym, with two locations in NJ.He doesn't talk business like most of us are used to - with KPIs, growth strategies and sales psychology. He's much more into the client experience in way that has him fully focused on the art, not the math of The Garage Gym.And I'd say it's working out pretty damn well. —-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.Learn more about what it’s like for us to work together.—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. www.microgymuniversity.com —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.—--------------------------------------------------------------------------------------------------------------Elevate Your Coaching and Program Design w/ TeamBuildrTeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.They are currently offering a 30-day free trial when signing up with code “WTF”.—--------------------------------------------------------------------------------------------------------------Inexpensive Member Management Software That Doesn’t SuckGymStudio is a gym and studio management software for businesses that want to deliver a frictionless member experience. Their intuitive platform was designed to re-think how traditional gym management platforms organize memberships, payments, schedules, bookings, and more. GymStudio is utilized by small and medium-sized fitness businesses ranging from strength and conditioning gyms to yoga and Pilates studios around the world. They offer a 14-day trial and a concierge "transition service" when switching from another gym management platform. This all-in-one platform provides this and much more for less than $150 per month.

Mar 10, 2025 • 24min
3 Groups You Need To Always Be Talking To
These 3 subsets of individuals are critical for your development as an owner as you navigate your way through the entrepreneurial journey. —-------------------------------------------------------------------------------------------------------------------------------The only two group fitness franchises I would invest in…Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.MADabolicIf you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here. —-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.Learn more about what it’s like for us to work together.—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. www.microgymuniversity.com —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.—--------------------------------------------------------------------------------------------------------------Elevate Your Coaching and Program Design w/ TeamBuildrTeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.They are currently offering a 30-day free trial when signing up with code “WTF”.

Feb 28, 2025 • 55min
Conversation w/ Sam Tooley, founder of Alpha Fit Club
Sam Tooley is a remarkable guy with an incredible story of surviving tragedy in his life and channeling that negative energy into building the Alpha Fit Club empire — 17+ locations across NJ and now expanding into nationwide markets. www.alphafitclub.com

Feb 26, 2025 • 19min
The Ability To Fire Someone Has Unexpected Benefits
Getting better at the ability to effectively fire someone is a skill set that will have vast carry over to other areas of your business.—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.Learn more about what it’s like for us to work together.—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. www.microgymuniversity.com —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.—--------------------------------------------------------------------------------------------------------------Elevate Your Coaching and Program Design w/ TeamBuildrTeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.They are currently offering a 30-day free trial when signing up with code “WTF”.

Feb 19, 2025 • 16min
Different Owner Mindsets, But They Are All Successful.
A look back at three different conversations I had while on a trip to New Jersey, with three different owners. While each of them thought completely differently about business, they all have found success in business.—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.Learn more about what it’s like for us to work together.—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.New courses are added every month. www.microgymuniversity.com —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.—--------------------------------------------------------------------------------------------------------------Elevate Your Coaching and Program Design w/ TeamBuildrTeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.They are currently offering a 30-day free trial when signing up with code “WTF”.

Feb 17, 2025 • 8min
"Just Following Up!" Needs To Die
Are you reaching back out to leads with "Hey, just following up.." or even worse, "Just checking in..."
Please stop. Do this instead.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.
—--------------------------------------------------------------------------------------------------------------
Elevate Your Coaching and Program Design w/ TeamBuildr
TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.
They are currently offering a 30-day free trial when signing up with code “WTF”.

Feb 14, 2025 • 17min
Don't Train Staff If You Couldn't Be Hired For The Role Yourself
Are you currently on-boarding a new staff member to perform a role in your business that you couldn't get hired for yourself?
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.
—--------------------------------------------------------------------------------------------------------------
Elevate Your Coaching and Program Design w/ TeamBuildr
TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.
They are currently offering a 30-day free trial when signing up with code “WTF”.

Feb 10, 2025 • 19min
How Much Can You Spend To Acquire A Customer?
Understanding how to measure the total spend your business has to acquire new customers is kinda, really important.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.
—--------------------------------------------------------------------------------------------------------------
Elevate Your Coaching and Program Design w/ TeamBuildr
TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.
They are currently offering a 30-day free trial when signing up with code “WTF”.

Feb 7, 2025 • 20min
Q&A Instead of CTA
Can we reimagine the way we phrase our Call To Actions within our marketing?
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.
—--------------------------------------------------------------------------------------------------------------
Elevate Your Coaching and Program Design w/ TeamBuildr
TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.
They are currently offering a 30-day free trial when signing up with code “WTF”.

Feb 5, 2025 • 18min
Leasing Within Shopping Plazas
Here's what most of us don't realize about signing leases withing large shopping plazas....
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.
—--------------------------------------------------------------------------------------------------------------
Elevate Your Coaching and Program Design w/ TeamBuildr
TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data.
They are currently offering a 30-day free trial when signing up with code “WTF”.
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