In an unscripted conversation after the 2023 Gym Accelerator Summit came to a close in Nashville, TN - Chris Williams (CFT Fitness + Altamont Performance Training), Andrew Charlesworth (CF Seminar Staff + CrossFit Tuebor) and I tested out my new fancy podcast gear and enjoyed some adult beverages and good conversation.

Keith Hardwick and Riley Phelps have spent years working in the fitness industry working for Orangetheory Fitness in Charleston, SC. However, they knew there was a different angle to play within that market that had been left wide open. So these two left OTF and started their own brand, Kor4. Their high-volume class model allows for 42 people per class, barbell training, motorless treadmills, rowers, bikes, bells/balls, etc. And all of this within 3,400 square feet. Did I mention they are generating over $115k/mo? You don't want to miss this conversation if you're interested in high-operational capacity microgym models. https://www.kor4elite.com/

Discover the benefits of Rebel Rabbit, a cannabis-infused seltzer. Targeting a unique audience maximizes gym profits. Catering to micro gym owners and identifying a unique avatar are key. Creating unique group class models and finding niche markets. Narrowing down your avatar leads to success in a small market.

I've said it before and I'll say it again. Retention isn't hard. Here's why... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today.

I don't think anything has caused subpar performance in small businesses like the inability to wait for the right idea, time, person, etc. Instead, we often go with a decision that we are 50/50 on. We make short-term decisions we know are not great for the business, and those decisions impact us long term. Let's talk about it. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But suppose you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry. In that case, you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today.

Steve Pinkerton owns Vitality Fitness in Concord, NC. In 2014, he started construction on his 50,000 sqft facility. Fast forward 29 months, and this remarkable building finally opens and provides Steve with an opportunity that few will ever achieve - the ability to generate not only his income from running a successful gym, but an additional $50,000/mo. in rental income by leasing out space throughout his facility. If you've ever dreamt of doing something similar, you won't want to miss this episode. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today.

Pierce Wylie is the co-founder of Rebel Rabbit, a THC seltzer beverage that is gaining rapid traction in the alternative beverage category. You've heard me discuss my love for their product on this show before, but Pierce came on the episode to discuss the business side of owning a THC-based company and why they recently underwent such a wild rebrand in less than 3 years in business. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today.

Leaning out the various workflows in your business that carry a large amount of operational drag is a practice you should get comfortable with. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today. 

Nothing chaps my dick more.... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today. 

If you are solely selecting the site of your business based on site and location, you need to listen to this. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. Learn more about what it’s like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠ —-------------------------------------------------------------------------------------------------------------  20% off Rebel Rabbit Cannabis-Infused Seltzer For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit —-------------------------------------------------------------------------------------------------------------  Save Thousands On Your Taxes w/ a CPA Firm That Specializes In The Fitness Industry - The FitCFO I’m sure that the accountant your Mom recommended is doing a great job for you.  But if you’ve ever felt that they lacked fitness-industry experience, and want to test the waters with a firm that ONLY works with entrepreneurs in the fitness industry - you need to check out the FitCFO’s Free Strategy Call + Financial Blueprint Course.  Head over to www.fitcfo/com/WTF and get your free call booked today.