

WTF Gym Talk
Stuart Brauer
WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.
Episodes
Mentioned books

May 3, 2024 • 20min
Improve Your Communication With Anyone: Pictures vs. Words
Regardless of whom you have to communicate with - this hack will enable you to ensure that expectations are understood by all parties involved.
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The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.

May 1, 2024 • 16min
Practical Solution For Pain In The Ass Clients
Have clients who habitually show up late for group class or sessions? Try this.
—-------------------------------------------------------------------------------------------------------------------------------
The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.

Apr 24, 2024 • 16min
Use Meetup Groups To Grow Your Membership
Remember when Meetup.com was a big deal? No? I do. Here's how to recreate the magic this community creating startup aimed to achieve, but for your gym membership.
—-------------------------------------------------------------------------------------------------------------------------------
The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.

Apr 22, 2024 • 18min
Permission To Not Have Systems (Yet)
If you're a business owner who feels inadequate because you haven't fully developed your SOPs and employee systems, this is for you.
—-------------------------------------------------------------------------------------------------------------------------------
The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.

Apr 19, 2024 • 16min
Finding The Perfect Site: Core 704 Case Study
Core 704 is a boutique fitness brand in Charlotte, NC. This video is a hypothetical case study as to how we would approach opening a new location utilizing our site suitability services.
www.gymrealestate.co
—-------------------------------------------------------------------------------------------------------------------------------
The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.

Apr 17, 2024 • 34min
Hyrox Is Investing In Their Licensee Gyms, But Did They Miss The Mark?!
This past week at the FIBO fitness industry conference in Germany, HYROX announced the launch of it's Hyrox365 program - "a comprehensive training and education ecosystem for gym operators and coaches".
According to Athletech, "All 2,500 Hyrox-affiliated gyms will become official Hyrox Training Clubs and receive access to an all-in-one training experience with Hyrox Group Training, a cross-functional workout program."
As many of you know, I've been a huge fan of Hyrox ever since seeing their "marathon of fitness" event for myself in Chicago and getting to sit down with co-founder Mo Fuerste to learn more about the origins and growth plan for the company.
In this podcast, I take a look at what's been reported on the Hyrox365 program and some suggestions I have for Hyrox if they want to truly separate themselves from the CrossFit affiliate model and provide more value for their licensees.
—-------------------------------------------------------------------------------------------------------------------------------
The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.
—-------------------------------------------------------------------------------------------------------------

Apr 15, 2024 • 49min
CrossFit Publishes Startup Costs. Here's My Reaction.
The podcast discusses the high startup costs of opening a CrossFit gym and offers alternatives like Industrious and MADabolic franchises. It also covers solving business problems for gym owners, analyzing rental and improvement costs, debunking setup expenses, navigating startup costs, and providing a financial analysis of gym models.

Apr 11, 2024 • 1h 3min
The 3.3. Rule For Increased Productivity w/ John Briggs
John Briggs has developed a reputation for himself in the fitness industry in the realm of taxes, cash flow management and ways to legally pay the IRS less money with his CPA firm Incite Tax.
He's now sharing his hack for productivity through the 3.3. Rule - a ratio that allows for a maximum of 3 hours of work followed by a minimum of 30% rest/recovery.
Check out the 3.3 Rule here.
—-------------------------------------------------------------------------------------------------------------------------------
The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.

Apr 5, 2024 • 20min
Unique Customers > Unique Ideas
Want your gym to hit revenue goals faster? Do this.
—-------------------------------------------------------------------------------------------------------------------------------
The only two group fitness franchises I would invest in…
Industrious
If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect you with the Industrious franchise team to learn more.
MADabolic
If you’re looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you’ll definitely want to get in touch with the MADabolic franchise team by clicking here.
—-------------------------------------------------------------------------------------------------------------
I solve problems in your business and make you more money. Guaranteed.
For over a decade I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.
Stop wishing your business problems are going to magically go away.
Invest in your business and let me solve your problems and optimize your business fast and efficiently.
We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.
Learn more about what it’s like for us to work together.
—-------------------------------------------------------------------------------------------------------------
Want to increase your business IQ by 100x for only $50?
Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.
New courses are added every month.
www.microgymuniversity.com
—-------------------------------------------------------------------------------------------------------------
Need help leasing or buying a building?
I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.
If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - head over to www.gymrealestate.co and book a Discovery Call.

Apr 1, 2024 • 14min
A Framework For Employees That Suck
If you currently have members on your team that are causing you grief, I want you to take this framework into consideration.