Cubicle to CEO

Did you know there's a link between flossing habits and cognitive diseases like Alzheimer’s and dementia?Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview.Today’s case study is a real-time example of how prioritizing problem education over product education can drive action (and sales) much faster.Through a 3 pronged, education-first marketing approach of trade shows, organic content, and influencer campaigns with dental professionals, Slate Flosser’s sales have increased by 20%, going from $10K months to experiencing $10K sales days.Here’s Brynn’s take on how problem awareness changes user behavior and drives purchasing power.View the transcript for this episode at: https://otter.ai/u/oZLu0BAAO4Ci84-PStv4Pw2KB3w?utm_source=copy_urlThank you to our sponsor!Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Brynn: Use code 'CEO10' for 10% off your order! https://slateflosser.com/products/slate-rechargeable-electric-flosser IG: @slateflosser IG: @brynn.mac.snyder https://www.linkedin.com/company/slate-dental/ https://www.facebook.com/slatedental Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s case study is a lesson in using customer feedback to evolve your brand. Despite uniquely positioning themselves as frameless prints for 15 years, Fracture recently made a surprising move.When Meredith English, who led teams at well-known consumer brands like Crocs and Daily Harvest, became the new CEO of Fracture, she recognized the customer demand for a framed option of their signature frameless glass photo prints, and took a calculated risk to roll out this product add-on.Introducing this add-on to their checkout resulted in a 20% increase in their average order value, improved their customer acquisition costs, and finally converted fence-sitters who had been sitting for ages on their email list into paying customers.Here’s exactly how Fracture made this decision and launched this add-on, and when it's smart to adapt your business to grow alongside your customers’ evolving preferences.View the transcript for this episode at: https://otter.ai/u/RpoGvP9Pdn_GV-_ZhZ38y3pWehA?utm_source=copy_urlThank you to our sponsor!Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Meredith: www.fractureme.com  IG: @fractureme TikTok: @fractureme_ https://www.linkedin.com/company/fracture/  https://www.pinterest.com/fractureme/ Link mentioned in the episodeNet Promoter Score software: https://fracture.asknice.ly/login/?uri=%2Fdash%2Foverview Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine if 4-day work weeks didn’t only occur when a holiday weekend rolls around. Beyond more free time, do shorter work weeks also create financial gain?Today’s case study explores that question with Erin Diehl, founder of B2B professional development company, Improve It and best-selling author of “I see You! A Leader’s Guide to Energize Your Team Through Radical Empathy.”After a life altering concussion last year, Erin knew she needed to prioritize her physical and mental health, which prompted her to research the logistics of working only 4 days per week. In October 2023, her company piloted this new structure for all internal staff for 90 days, creating benchmarks to help them determine if this trial had been a success.Now nearly a year later, they’re still going strong with 4 day work weeks and have hit their end of quarter revenue goals for three straight quarters, seeing as large as a 77% growth in a single quarter.Here’s the process Erin and her team used to successfully implement this.View the transcript for this episode at: https://otter.ai/u/z8Q-Ug-rJFly8kzcK5BKLxb-1Ag?utm_source=copy_urlThank you to our sponsor!Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Erin: https://www.learntoimproveit.com/ https://www.itserindiehl.com/ IG: https://www.instagram.com/improveitco/ IG: https://www.instagram.com/itserindiehl/ improve it! Podcast: https://podcasts.apple.com/us/podcast/improve-it-podcast-professional-development-through/id1508450538 I See You! book: https://www.amazon.com/See-You-Leaders-Guide-Energizing-Radical-Empathy/dp/B0CDJDP2S1/ref=monarch_sidesheet_title Links mentioned in the episode: Erin's 4 day work week blog post: https://www.learntoimproveit.com/podcast-content/episode-240-how-has-the-four-day-work-week-reshaped-work-life-balance-and-productivity-for-our-team 'Shorter' Book: https://amzn.to/4groa1E 'Traction' Book: https://amzn.to/3R1x0aD Suneera Madhani’s episode: https://link.chtbl.com/qCQA_e3b Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a replay of episode 117, one of our team-picked top 10 case studies that we felt deserved an encore.We’re dissecting the case study of how Kim used creative negotiation tactics to turn a “no, we can’t afford you” response into a client paying $15,000 more than what they initially offered.If negotiating makes you sweat, Kim’s advice will give you a MBA in negotiation in under an hour. Keep listening to learn how you too, can get paid over your asking rate when you learn how to problem solve pricing objections WITH your clients.View the transcript for this episode at: https://otter.ai/u/AIu7WVT-VPX6vrnORv5G7q4fNn8?utm_source=copy_urlThank you to those who supported Ellen in the National Mrs. America Pageant! Yoga and Pilates with Ivory Howard: http://www.ivoryhoward.com Veronica Romney: veronicaromney.com Systems Saved Me: https://www.addtolisttool.com/collabs/ Lightbeamers: www.lightbeamers.com/formula Dishing up Digital: https://www.ellenmackenzie.com/Dishing-up-Digital-School The Abundance Group: www.theabundance.group Linda Sidhu: lindasidhu.com PassionBreakthrough: https://www.PassionBreakthrough.com/GiftsForYou When Heaven Meets Hell podcast: https://linktr.ee/whenheavenmeetshell Launch with Lacey Cribb: https://laceycribb.com Nomad Copy Agency: https://www.nomadcopyagency.com/copy-on-demand Come Plum: https://comeplum.myflodesk.com/build-your-brand-bundle Better Belly Podcast: Better Belly Podcast (https://betterbellytherapies.com/apple) Studio Sequin: http://studiosequin.com/ Victoria Davis: https://app.convertkit.com/creator_profile_v2 Dirty Copy: https://www.instagram.com/dirty.copy/ Celia Elisabeth Johnston-Hale: www.johnston-hale.com/en-us Simplify BS: www.simplifybs.com Business Babes Collective: https://www.businessbabescollective.com/podcast The Easy Flow Life: https://theeasyflowlife.com/ Connect with Kim: kimkaupe.com Instagram: @kimkaupe Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

This bonus episode is the perfect resource if you're trying to figure out ways to overcome your ideal clients' objections to your offer. Jocelyn Montemarano - founder of Scale Your Resonance - walks us through the 5 main objections your buyers may have, and how to overcome them. Jocelyn doesn't believe in coercion as a sales method, so listen in to find out how you can approach your sales with a dedication to service and evidence at the heart of your strategy. Increase your conversions and finally turn lurkers into paying clients with these insights from Jocelyn!Access the transcript of this episode HERE: https://otter.ai/u/8bEyL-0fzh_WRFhUVXBVdgcjCH4?utm_source=copy_urlConnect with Jocelyn: Get the Free Training: 3 Elements of High-Converting Case Studies That Overcome Every Objection and Turn More Right-Fit Lurkers in Your Audience Into Best-Fit Clients or Students https://scaleyourresonance.com/ellenyin Apply for the Case Study Sprint: https://scaleyourresonance.com/case-study-sprint  Instagram: https://www.instagram.com/scaleyourresonance/ Scale Your Resonance Email Series: https://scaleyourresonance.com/email Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch?Today’s case study is a test of the perfect in between solution: selling a live cohort of an existing digital course with a low lift launch.Candice Ward, food photographer and monetization coach for other food bloggers and content creators, decided to put a poll up on her IG story asking her followers if they would be interested in a 12 week, implementation-focused VIP coaching cohort of her signature course.After receiving a positive response, she built out her new offer with minimal effort the very next day, selling only to those who had virtually raised their hand on her Instagram stories. By quietly launching only to this exclusive group through Instagram stories and DMs, Candice sold out of all spots, injecting $12K into her business in just 6 days!We’ve got the full scoop on this quiet launch and how you can replicate something similar to refresh your digital courses (and revenue).View the transcript for this episode at: https://otter.ai/u/iW3DYSUsrr6u1S2FGLQfCpF5YY4?utm_source=copy_urlThank you to our sponsor!Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Candice: 6 strategies to pitch with confidence: https://candiceward.mykajabi.com/pl/2147605776 Get coached by Candice: https://candiceward.mykajabi.com/business-coaching  @theconfidentpitch @eatmorecakebycandice Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

When is the right time to exit your business?For Suneera Madhani, it was after taking her fintech startup, Stax, from idea to unicorn - a moniker coined for the rare privately-held company that reaches a billion dollar valuation.After selling to private equity and finding a new CEO to lead the company’s next stage of growth, Suneera knew she wanted to return back to the building phase of business.Taking everything she knew about building a billion dollar business, Suneera’s set out to do it again, this time with Worth AI - a company creating the first ever credit score for businesses.In today’s case study on lessons from building a billion dollar brand, Suneera shares the wisdom she took from her exit that she’s applying to this new venture, so you can borrow her hard-earned lessons & hindsight as well.View the transcript for this episode at: https://otter.ai/u/2TQtOkZEtS02epBZPV61RS8MbY8?utm_source=copy_urlThank you to our sponsors! Access Sandra Chau's cheat sheet to the 10 must have strategic photos and videos that grow, nurture and increase your sales and bookings at https://schoolofvisualbranding.com/10-must-have-visuals Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Suneera: Get your business' credit score: https://worthscore.com  The CEO School podcast: https://theceoschool.com/the-podcast/ Big Business Energy newsletter: https://theceoschool.co/email-list Instagram: @suneeramadhani Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

I always say, the best business ideas come from looking outside your own industry. Today’s case study affirms just that. In 3 short years, this CEO has 3Xed her revenue without increasing her marketing spend AT ALL. In fact, she’s spending a fraction of what her competitors’ are, with greater success.The client acquisition engine that grew her business from $1 to $6 million? A robust, mostly automated referral network.Vanessa Rissetto is the co-founder and CEO of Culina Health, a revolutionary clinical nutrition care company, giving best-in-class virtual nutrition care covered by insurance. Instead of selling their services directly to the patient, they’ve structured a referral system with doctors and physicians who send their patients directly to them.This referral program has grown by 9x in the last 3 years, generating 85% of the company’s overall revenue. Here’s the kicker though: there are no financial incentives involved for the referral partners.So what motivates the referral partners to keep sending new clients their way? Keep listening to find out.View the transcript for this episode at: https://otter.ai/u/y9T7HJatL2JnUoAPmuukHXjDPPE?utm_source=copy_urlThank you to our sponsors! Discover the neuroscience of Flow through an entire library of curated flow playlists! Get immediate access to all existing and future Flow playlists for FREE at: https://www.drjuliacolangelo.com/playlists/ Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Vanessa: https://culinahealth.com/ Vanessa's IG: https://www.instagram.com/vanessarissettord Culina's IG: https://www.instagram.com/culinahealth Vanessa's LinkedIn: https://www.linkedin.com/in/vanessarissettoms/ Culina Health's LinkedIn: https://www.linkedin.com/company/culinahealth Vanessa's Twitter: https://x.com/vmrissetto Culina's Twitter: https://x.com/culinahealth Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off - sometimes more than you would have even netted from charging for the original service.Tracy Marlowe, founder of marketing agency Creative Noggin, has consistently taken on 1-2 pro bono projects a year. In today’s case study, Tracy details how she’s made MILLIONS of dollars in ROI over the years with this unconventional marketing strategy, either landing paid contracts with satisfied pro bono clients, or referrals from other businesses who were impressed with her work.View the transcript for this episode at: https://otter.ai/u/BziZqzdteytTGuT3X37PW8nCgeo?utm_source=copy_urlThank you to our sponsor!FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen Connect with Tracy: Email her 👉 tracy@creativenoggin.com https://www.creativenoggin.com/ Instagram: @creative_noggin @tracymmarlowe Connect on LinkedIn: https://www.linkedin.com/company/creative-noggin https://www.linkedin.com/in/tracy-marlowe/ Facebook: https://www.facebook.com/creativenoggin YouTube: https://www.youtube.com/TheCreativeNoggins Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

This bonus episode on securing brag-worthy bylines pairs perfectly with Monday's case study on creating viral content for major publications using AI. Ericka Andersen - founder of Pitch and Publish Writing Co. - walks us through exactly how to pitch and get paid by media outlets to write content for them in your area of expertise or interest. Ericka makes six figures a year doing exactly this! Ericka gives us the insider scoop on how to pitch the right person, why it's important to have a strong thesis statement for your proposed article, and the reasons writing your own articles is better than being interviewed or featured in a story.Access the transcript of this episode HERE: https://otter.ai/u/AdK0LzKYHDfSsT7aIi_Doo9NsdA?utm_source=copy_urlConnect with Ericka: http://pitchandpublish.co/ http://bragworthybylines.com/  Instagram.com/pitchandpublish  Tiktok.com/@pitchandpublish Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices