

Cubicle to CEO
Ellen Yin
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
Episodes
Mentioned books

Apr 6, 2020 • 34min
36. Staying Profitable Through COVID-19 & My Q1 2020 Income Report
My team and I wanted to do something to give back, so we're offering FIVE $100 grants to small business owners who need an economic boost right now. Apply here by April 13th (Easter): www.ellenyin.com/grantI know a lot of you are worried right now. These are uncertain times, especially for small business owners, and I want to be sensitive to that. However, I believe this is actually a time to see your business thrive rather than shutting down, hiding, and focusing on the lack. Keep listening for my insights on how to profit through COVID-19, not from it, the best resources to protect your business financially right now, and an end of Q1 update on my business + reflection on the last three years of growth. More Resources From This Episode: 1. The Economic Injury Disaster Loan2. Payroll Protection Program3. Kelli Loo CPA's Blog on the PPP SBA Loan4. Kelli Loo CPA's Blog on CARES Act & SBA Loans5. Gravy Solutions Blog6. Hashtag Hacks $27 Mini-CourseIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 30, 2020 • 60min
35. Behind The Scenes of the Self-Funded Silicon Valley Startup Disrupting Email Marketing, Flodesk
I am so excited you get to be a fly on the wall for my conversation with FloDesk co-founders, Martha Bitar and Rebecca Shostak. Chatting with these two is like having happy hour with your best girlfriends, Martha and Rebecca are so funny, down to earth, and brilliant. Flodesk is disrupting the email marketing space and making it ridiculously easy for small business owners and creatives to design gorgeous emails people love to get. I switched over to Flodesk a few months ago and haven’t looked back. This episode is full of quotable moments and inspiration for every female founder, so keep listening to learn how these two are self-funding a thriving tech startup in Silicon Valley, their secret to growing a loyal subscriber base without a sales team, and why you need to be a little crazy to create your dreams. Ready to create beautiful emails? Save 50% on your Flodesk subscription when you sign up here: https://flodesk.com/c/ELLEN50Connect With Martha & Rebecca:
Flodesk.com
Flodesk Insiders group on Facebook
@flodesk on IG
@marthabitar on IG
@rebecca.shostak on IG
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 23, 2020 • 52min
34. The Secrets To Selling With Ease and Closing On Sales Calls
If sales make you feel icky, anxious, or awkward, today’s interview is a must listen. I’m diving deep into sales with my friend Stevie Marie, founder of the Redesigned Empire. Stevie has 15 years of experience selling over $50 million dollars worth of products and services in everything from the auto industry to door to door sales and now online. We covered so many tangible takeaways you can implement immediately in your business, so listen in to find out the top 3 mistakes people make in sales, how to redirect rejection, and the play by play of a confident sales conversation from opening to close.Connect With Stevie:
www.redesignedempire.com
https://www.facebook.com/groups/theredesignedempire/
On IG: @thesteviemarie
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 16, 2020 • 24min
33. How to Build Your Personal Brand + Plan a Brand Photoshoot
Welcome back to another solo episode! When I say the name “Coca-Cola,” what comes to mind? You can picture the logo right away, right? That is the beauty of branding. Cohesive visual branding is crucial in helping your audience recognize you, and standing out in the online space. In this episode, I’m sharing a clip from a video from my YouTube channel where I break down the importance of creating branded visual content, how you can create more cohesive visual assets for yourself without needing a large budget and tell a story with your visual assets, and a behind the scenes look at my first branded photo shoot back in August. Want to stop wasting hours editing your photos from scratch and create a beautiful, branded, CONSISTENT look for your Instagram feed with just one click? Download my ONE CLICK PHOTO MAGIC here: https://www.ellenyin.com/offers/If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 9, 2020 • 34min
32. Single Mom Start-Up: How To Grow + Bootstrap Your Small Business When You’re Not Yet Profitable
You know I love bringing you the wisdom of successful entrepreneurs who have - so to speak - already made it, but I also think there is so much value in learning from entrepreneurs who are actively working in the trenches to build their business. I recently got to chat with my sweet friend, Lauren Strain, a 29 year old single mom and founder of newly launched company, “Pollumination", a collection of eco-chic candles + ceramics. Lauren actually created a few custom tumblers for me before, and besides the fact that her products and packaging are so beautifully made, she also has a huge heart for giving back. A portion of all her proceeds goes to the Pollinator Partnership in San Francisco, California to support bee conservation. Lauren shares with us the hardest parts of transitioning from a service based business as a photographer to now a products based business, why she chose to make giving back a key element of her business model from the beginning, and how to keep growing + investing back into your business, even when you’re self-funding everything and not turning a profit yet.P.S. Lauren wants to share the love with you all! Get 20% off your order of $75 or more with code “ELLEN” at checkout: pollumination.comConnect With Lauren:1. www.pollumination.com2. fb.me/pollumination3. Instagram: @polluminationIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 2, 2020 • 49min
31. How to Create a Product That People Love & Rave About
All the way from Canada, we’re chatting with the lovely Anna Lozano & Lindy Sood, two ex corporate sales & marketing professionals, moms, and founders of Love Powered Co., The Affirmation Company. Anna and Lindy share with us their inspiration for product creation, how they got their first customers without an online presence, why they believe everything is figureoutable, and what makes for a strong business partnership between friends. Love Powered Co. guides their customers on a self-love journey with beautiful box sets of daily affirmation cards and Anna & Lindy want to share the love with you by giving our community a 15% discount. Just go to https://www.lovepoweredco.com/ and enter ELLEN15 at checkout to receive 15% off your order.Connect With Anna & Lindy:1. On Instagram: @lovepoweredco 2. Online: Lovepoweredco.comIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 24, 2020 • 19min
30. The Top 3 Reasons Why You Struggle To Sign Clients
If signing clients and growing your business feels like an unsolvable mystery, you are in good company! This week, I’m breaking down one of the biggest struggles of service-based entrepreneurship - how to get clients signed up! When I sit down with business owners who are struggling with this, they are usually making one of three common mistakes, that I call “sales leaks.” Not only will I be breaking down these three mistakes and why they happen, but I’ll be sharing my tips for how to avoid them in the future and get out of the dreaded client-chasing cycle.If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 17, 2020 • 53min
29. How To Use The Enneagram to Become A Better Communicator & Business Leader
The enneagram personality test has exploded in popularity in recent years, so I was super intrigued by my conversation with Steph Barron Hall, founder of Nine Types Co. Steph is a coach, speaker, and writer who uses the Enneagram to help people get out of their own way and build a life they love! She walks me through a typing session to help match me to my enneagram type and what it means, her secrets to growing her online community to 139,000 in less than a year, and how to use the Enneagram to be a better communicator and team leader. If you’re curious what Enneagram type you are, check out Steph’s self-typing guide below!Connect With Steph:1. On Instagram: @ninetypesco2. ninetypes.co3. Self-Typing guide: https://mailchi.mp/3c3c6e4b03d0/ninetypescotypingguideIf you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 10, 2020 • 51min
28. Color Psychology & Visibility Tips with Michelle Lewis
We dive deep into visibility with today’s guest, Michelle Lewis. Michelle is an Amazon best-selling author, podcast host, TedX speaker, and founder of The Celebrity CEO Method. She teaches online CEOs how to skyrocket their visibility, launch their unique show strategy, and start landing press for their brand using Hollywood techniques inside her membership, the Visibility Lounge. Michelle breaks down color psychology and why color is so important in your branding, the difference between being everywhere online and showing up effectively, and how to get your first speaking opportunity if you dream of the TedX stage.Connect With Michelle:
LinkedIn: http://linked.in/visibilityvixen
FB Group: http://thevisibleentrepreneur.com
Blog: http://visibilityvixen.com/blog
Color Psychology Training: http://visibilityvixen.com/colorclass
Color Quiz: http://visibilityvixen.com/colorquiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 3, 2020 • 19min
27. What To Do When You Don’t Hit Your Goals
Welcome back to another solo episode! This week’s episode is an unscripted, short & sweet episode, packed with value. If you have been feeling in a funk since the start of the New Year, feeling like your year is off to a slow start, you are not alone. In this episode, I dive into what to do when you don’t hit goals, a recap of January 2020 for my business, & how everything can drastically change for you and your business in only a week.Are we not email friends yet? Make sure you download my income report at ellenyin.com for my "6 figures in 6 months" case study for a transparent look at how I made $102,721.44 in a 6 month time span in 2020!If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
Leave a positive review on Apple Podcasts
Subscribe for new episodes every Monday
----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices