You can find articles on the topics discussed in the episode here:- ✍️  Customer Retention: How to Keep Them AroundAs mentioned in the episode, feel free to check out my book Zero to Sold. Here's the launch tweet.Undock sponsors this episode of the Bootstrapped Founder Podcast. Balsamiq provides this sponsored airtime. Please check out both — they're awesome.

You can find articles on the topics discussed in the episode here:- ✍️  Customer Exploration: Seeing Through Your Customer’s EyesHipSpec sponsors this episode of the Bootstrapped Founder Podcast. Balsamiq provides this sponsored airtime. Please check out both — they're awesome.

You can find articles on the topics discussed in the episode here:- ✍️  Being Small Is a Benefit: How to Leverage Being a BootstrapperOutseta sponsors this episode of the Bootstrapped Founder Podcast. Balsamiq provides this sponsored airtime. Please check out both — they're awesome.

You can find articles on the topics discussed in the episode here:- ✍️  Spreading the Word: How to Do Marketing on a Shoestring BudgetFeature Upvote sponsors this episode of the Bootstrapped Founder Podcast. Balsamiq provides this sponsored airtime. Please check out both — they're awesome.

You can find articles on the topics discussed in the episode here:- ✍️ Seller Beware: Pricing Models That Can Break Your BusinessLinks mentioned in part two:https://untools.co/https://www.teachthought.com/critical-thinking/the-cognitive-bias-codex-a-visual-of-180-cognitive-biases/If you want to be inspired by Seth Godin, please read https://seths.blog/2020/05/dancing-with-tech/Libpixel sponsors this episode of the Bootstrapped Founder Podcast. Balsamiq provides this sponsored airtime. Please check out both — they're awesome.

You can find articles on the topics discussed in the episode here:- ✍️  Not All Subscriptions Are Equal: Offer Yearly Plans from the StartThis episode of the Bootstrapped Founder Podcast is sponsored by Treendly. This sponsored airtime is provided by Balsamiq. Please check out both — they're awesome.

You can find articles on the topics discussed in the episode here:- ✍️ Not All Subscribers Are Equal: How to Deal with Plans That No Longer Work- ✍️ Profit-Sharing as Employee Compensation for BootstrappersThis episode of the Bootstrapp ed Founder Podcast is sponsored by DrawSQL. This sponsored airtime is provided by Balsamiq. Please check out both — they're awesome.

You can find the promo code provided the sponsor of this show, Balsamiq, right here.

Arvid talks about the kinds of misalignments that can trouble your business.

Arvid explains how to make your service noticeably better for the majority of your users without making the product harder to use.