Perpetual

What are you doing tonight?Say hello to the company that made the line,  “I don’t know, what do you want to do?” fall out of fashion. Adam talks to Scott Owens, Founder and CEO of DoStuff Media, about the art of creating an event media empire.Scott explains how DoStuff Media started in Austin and expanded to over 22 cities, tackling local events and entertainment options for people who are, well… just looking for stuff to do.Scott shares how his journey of perseverance, strategy, and execution over the past 15 years transformed his business from event promotions to a successful consumer-based subscription model. How does DoStuff continue to grow and thrive in an increasingly crowded market?Tune in to find out exactly how Scott managed to conquer the challenges DoStuff Media faced, the opportunities he seized, and all of the valuable lessons he learned along the way. 00:00:01 - CEO Shares Secrets to Success00:00:58 - Helping People Find Weekend Activities00:02:22 - Starting Local Event Discovery Company Expansion00:04:35 - Diversifying Revenue Streams for Success00:07:35 - MDC Launches Subscription Service for Concert Tickets00:14:21 - Mixing Humility with High Ambition00:22:04 - Expanding Strategy in New Markets Want to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! 

NFTs, blockchain, and web3, oh my!If money never sleeps—then crypto has so much caffeine coursing through its veins, that it literally couldn't sleep even if it tried. But you still have to.So as a media company, how can you keep up with the rollercoaster ride that is crypto?Meet crypto expert Jarrod Dicker, lead partner and creator of TCG Crypto and former VP of Commercial at The Washington Post. Jarrod chats with Adam about the unique challenges of the crypto market and explains why it’s revolutionizing the way consumers are spending money on content.How are newer, more innovative subscription models paving the way for exciting changes in the news media industry? Adam and Jarrod discuss how the intersection of journalism and crypto is creating radically different ways of digital content consumption—and what this means for content-first companies. Tune in now, sleep soundly later.00:00:00 - Life's Pivotal Moments in Blogging00:00:47 - Unique Journey from Journalism to Crypto00:11:04 - Navigating the Swings of Crypto00:14:43 - Reimagining Subscription Models with Crypto00:16:40 - Innovating Subscription Models for Creators00:21:17 - Navigating the Crypto Landscape for Consumers00:25:22 - Crypto's Rise as Core Focus00:29:06 - Scaling Struggles in the Crypto Industry00:31:05 - Future of AI and CryptoFollow Jarrod: LinkedIn: https://www.linkedin.com/in/jarroddicker/Twitter: https://twitter.com/jarroddickerWant to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetualAnd if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!

Meet the anonymous man behind the revolutionary Twitter account that’s making the automotive industry more transparent than ever before. That's right—Yossi Levi’s finally stepping out of the shadows of anonymity and sitting down with Adam to share his personal experience and insights into the automotive industry. From starting an anonymous account to unveiling his personal story and building a strong following, Yossi discusses the challenges and successes he encountered along the way.Yossi and Adam chat about the importance of content market fit and monetization strategies and explain how building leverage and support early on is essential to staying afloat in the creator economy. They also explore the value of offering unique insights and content, the power of building relationships with influential voices, and the potential for growth in the B2B automotive media space.Learn how to navigate the ever-changing landscape of content creation and audience engagement—tune in now!  00:00:49 - Car Business Prodigy Transforms Industry00:06:44 - Twitter Account Growth00:10:44 - Finding Content Market Fit Quickly00:13:30 - Reinventing Car Dealership Personas with Unique Content00:19:00 - How to Engage High-Power Audiences00:19:54 - Unveiling the Story Behind a Podcast Launch00:25:05 - Impact of Timing on Video Distribution00:26:18 - Building Relationships: Key to Launch Success00:29:38 - Building Leverage Early for Success00:36:08 - Monetization Strategy for an Insights-Driven Brand00:39:43 - Establishing Accountability Through Customer Base00:44:36 - Focusing on Long-Term Growth Strategies Want to get into it further?  Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!

Ryan Heafy, CEO of 6AM City, discusses local media challenges and opportunities. They cover community engagement, strategic expansion, captivating content creation, evolving sales strategies, and the future of the media industry. Learn how 6AM City is revolutionizing the local media landscape.

Discover the fascinating story behind FreightWaves and its founder, Craig Fuller, who scaled the niche media company into one of the most authoritative voices in the supply chain industry.Craig shares insights into the challenges of running a founder-driven business and the importance of building relationships with direct revenue. What was the process of venture funding like for Freighwaves, and how does he think about go-to-market strategy, valuation, and investor exits? Craig also discusses the unique content-supported X model and the value of an engaged media audience with purchasing power. Learn about the company's growth strategies, including acquisitions and the split between its media and SaaS businesses. Don't miss out on Craig's thoughts on the future of the media ecosystem and the power of content in the coming decade. 00:03:16 - Splitting Media Business to Maximize Valuation00:08:23 - Using Negative CACs for Product Success00:09:31 - Separating Data and Media Businesses00:12:37 - Founders' Reluctance to Sell Businesses00:14:39 - Leveraging Content to Boost Sales00:16:06 - Creating Editorial Authenticity in Media00:21:21 - Print Publication: A Hidden Gem00:26:34 - Founder Concerns on Print Publications00:35:16 - Managing Weekly Executive Reports Efficiently00:36:23 - Firecrown Acquires Marine Aviation Supply00:37:31 - Managing Teams: An Entrepreneur's Challenge Learn More About Freightwaves: Website: https://www.freightwaves.com Follow Craig: LinkedIn: https://www.linkedin.com/in/incab/ Want to get into it further?  Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!

Think sports media is mainstream? Meet the company that believes sports media isn’t nearly mainstream enough. It’s Adam v. Adam as Adam White, CEO and founder of Front Office Sports drops by the pod to discuss the future of sports media and reveal how FSO is creating a unique and engaging media experience by merging the brand with the power of its team’s individual personalities. Adam breaks down FSO’s key business pillars and explains their play-by-play approach to thinking about commercial opportunities beyond just advertising. How do they manage to navigate the niche media market? And how does FSO think about valuation when raising money? Don’t miss out on this jam-packed conversation with one of sports media’s fastest-growing companies.  00:00:32 - Making Sports Mainstream: A Vision00:05:25 - Axios's Audience Strategy Evolution Explained00:08:36 - Pricing Out Partners with Rapid Growth00:13:56 - Media Founders' Partnership Flexibility and Growth00:22:37 - Consider Valuation When Raising Money00:28:11 - Future of Niche Media Publications00:35:29 - Brands Serving Prosumer Consumers Trend Check Out Front Office Sports: Website: https://frontofficesports.com Follow Adam White: LinkedIn: https://www.linkedin.com/in/adam-white-85ab4389/ Want to get into it further?  Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!

How did the internet’s most successful gardening content creator go from homesteading in his backyard to garnering a multi-million dollar investment deal? Kevin Espiritu, founder of Epic Gardening, chats with Adam about building an ecosystem of content and finding ways to focus on the core pillars of your business that matter most.Learn how Kevin’s passion for gardening grew into an entrepreneurial endeavor of epic proportions as he explains how he successfully scaled Epic Gardening from a backyard business to a multi-million dollar empire. How did understanding the value of authentic content creation fuel his success? And how did his unique team of gardening creators help pave the way for Epic Gardening’s future growth?Kevin explores the importance of following the strengths of your creators to guide the business process before diving into the challenges of scaling products and the nuances of navigating business/influencer relationships. 00:00:48 - From Blog to Product Success00:08:00 – Epic Gardening’s Massive Growth00:11:28 – Operating as a Content-First Companies00:13:40 - Creating Brands Through Diverse Creators00:19:15 - Building a Talent Network Ecosystem00:22:32 - Podcast Theme: Content of Commerce00:29:55 - Assessing Growth Against Home Improvement00:35:08 - Exciting Industry Trends in Content Learn More About Epic Gardening: Website: https://www.epicgardening.comInstagram: https://www.instagram.com/epicgardeningYouTube: https://www.youtube.com/c/EpicGardening Follow Kevin: LinkedIn: https://www.linkedin.com/in/kevinespiritu Want to get into it further?  Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much! 

Michael Bosstick, CEO of Dear Media, shares insights on building a successful media network and niche content. Topics include authenticity in media, handling sponsorships, culture in talent selection, and future of brands as content businesses. Learn about navigating consumer attention, podcast success, and ensuring creator authenticity in a changing media landscape.

Discover the story behind Community Impact, a hyperlocal news source distributing information by print and email to millions of local residents in the Austin area. John Garrett, the founder of Community Impact, chats with Adam about his entrepreneurial journey and the critical moments that shaped the business. John shares why risk-taking is essential to starting any business, the importance of selling upfront ads, and how the company's unique distribution cadence led it down the path of sustainability. How is Community Impact managing to succeed in the fledgling industry of digital and print news? Tune in to find out exactly how Community Impact has achieved success without raising outside capital and what their unique vision for the future of the news industry entails.  00:00:02 - John's Gratitude for Industry Contributions00:00:13 - Starting a Community Impact Business00:05:17 - Bootstrap Founder's $39,000 Success Story00:06:18 - Smart Business Growth Through Risk-Taking00:11:59 - Geographic Strategy: The Game of Risk00:17:32 - Dallas Morning News Grows Subscriber Base00:24:37 - Approaching Business Differently: Revenue Strategy00:26:59 - Balancing Regional and Corporate Costs00:31:29 - Exciting Industry Evolution in Five YearsLearn More About Community Impact:Website: https://communityimpact.comFollow John: LinkedIn: https://www.linkedin.com/in/jpgarrett/Want to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetualAnd if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamovesThank you so much!

Collin Mclellan, an energy professional, discusses how his company, Digital Wildcatters, is changing the energy industry. Topics include building a community of energy professionals, the power of podcasting, successfully building a media company, a knowledge sharing platform for energy professionals, monetizing through subscription revenue, and the next evolution of the internet and vertical communities.