Perpetual The Secret Formula to Building an Authentic, Niche Media Empire, with Michael Bosstick
Feb 28, 2024
Michael Bosstick, CEO of Dear Media, shares insights on building a successful media network and niche content. Topics include authenticity in media, handling sponsorships, culture in talent selection, and future of brands as content businesses. Learn about navigating consumer attention, podcast success, and ensuring creator authenticity in a changing media landscape.
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Content Is Essential for Brands
- Brands in 2024 must be content businesses to capture and sustain consumer attention.
- Driving valuable engagement through authentic content provides a significant advantage over competitors focused solely on products.
Humble Podcast Beginnings
- The first podcast episodes were produced with minimal resources, poor lighting, and no professional setup.
- Despite humble beginnings, consistent effort and passion led to professional studios and over 650 episodes.
Consistency Beats Growth Hacks
- Stop seeking growth hacks and accept that content success requires consistent, hard work over time.
- The creators who endure long-term consistency build real and sustainable audience growth.