Discover the secrets to building a successful media network and one of the largest female marketplaces in audio with Michael Bosstick, CEO of Dear Media.
In this episode, Michael shares his insights on managing hybrid environments, the importance of authenticity in media, and the value of niche content. Learn how Dear Media has navigated the changing landscape of consumer attention and why consistency is key in podcasting.
Michael also discusses the role of culture in talent selection and the future of brands as content businesses. How do sponsorships often degrade the value and authenticity of content and how can businesses ensure creators are given the proper tools to remain authentic to their original vision?
Tune in to gain valuable knowledge and stay ahead in the world of media and marketing.
00:00:00 - Brands Must Embrace Content Marketing
00:01:08 - How the Dear Media Podcast Network Drives Engagement
00:12:24 - Prioritizing Content Creation for Podcast Success
00:18:13 - Navigating Political Correctness in Media
00:24:18 - When Brands Are Slow to Adapt to Consumer Attention Shifts
00:25:35 - Short vs. Long Form Audiences
00:32:47 - Turning Away Creators: Building Brand Value
00:35:45 - Identifying Talent: Culture Comes First
00:41:17 - Building a Modern Media Business
00:47:08 - Master Class in Building a Season
Want to get into it further?
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Thank you so much!
