One of the most clear insights from our recent consensus in marketing and advertising was that companies who have more digital touch points along the path to conversion—and more conversion in general—have an advantage when applying AI and ML technologies. In this week's episode, Scopely Co-Founder Ankur Bulsara shines a light on this dynamic and describes how gaming companies are taking advantage of digital trails and applying machine learning technologies. We don't cover much gaming on the TechEmergence podcast, so this interview is a bit off the beaten path. Bulsara speaks about how dialed-in and instrumented the mobile gaming environment is and how data is used to leverage higher conversions over time, as well as how Scopely's systems are set in place to ensure success of their business model. We think his insights on how gaming companies leverage higher conversions with (and without) machine learning can serve as an analogy for companies in other industries that are considering how to set in place similar, optimal digital processes over time.

In this episode, we speak with Co-founder and CEO Alex Holub of  Vidora, about how AI can be put to work to improve marketing results. Holub touches on the resources needed—time, money, in-house or outside expertise, calibration, and data— in order to leverage AI in a realistic way. It's safe to say that today, some businesses are not yet set up to be leveraging AI, while others should be seriously considering taking the leap to using machine learning. Holub draws some firm lines as to what kinds of businesses are primed to take advantage of AI, and what it takes to flip the switch and make AI a useful and inspired revenue driver in the marketing domain.

I'm always a little shocked when I see how much venture investing goes into the healthcare space, which brings me to the subject of this week's episode: just how the healthcare industry is (and isn't) being impacted by innovations in AI technology. Guest Steve Gullans of Boston-Based Excel Venture Management talks about some of the various healthcare-related ML and AI applications that he sees being brought to light, and touches on which innovations have a better chance of getting blocked and redirected by parties of interest and those that have more promise in being accepted and rolled out sooner. By the end of this episode, listeners will have a more clear picture of practical considerations in healthcare technology adoption, reasons that are often less about quality or potential of the technology and more about clarity on ROI for investors.

At TechEmergence, we like to look around the corner at where AI is impacting industries and how people can make better business decisions based on that information. AI and software is an emerging topic of interest to many companies, and in this episode we get a venture capitalist's perspective on where AI will play a vital and necessary role with real results in software and industry. Jake Flomenberg, a partner with venture capital firm Accel in Palo Alto, shared his insights on how software can integrate AI in intuitive and valuable ways for users. He cites some of the companies that Accel has invested in to illustrate some of the potential software features that may be introduced to the enterprise in the next five years or so. Flomenberg's insights may be useful for anyone building a business or planning to buy a product or service from a software vendor in the near future. If you're interested in getting other founders' perspectives on the feedback and interest shown by investors in their startups, our AI startup consensus on investor sentiment is a good place to start.

In some ways, investors in AI have to do a lot of what we do at TechEmergence, which is sort through marketing fluff and determine what's actually working and what's more of a pipe dream, as well as what's coming up in the next five years that seems inevitable and what's more likely to flop. In this episode we're joined by Li Jiang, a venture capitalist with GSV Capital whom I was connected with through Bootstrap Labs as a pre-event interview — we'll both be at Bootstrap Labs' Applied AI event in San Francisco on May 11. This week, Jiang speaks about the current areas of AI applications that he sees driving value in business, as well as what technologies he believes will make a long-term impact in terms of automation. His insights on where AI automations are generating cost savings and increased efficiency, as well as what roles might be completely replaced or significantly augmented by AI, are useful nuggets for companies who are thinking through some of their own business processes and are eager to identify low-hanging fruit.

As it turns out, survival of the fittest applies as much to algorithms as it does to amoebas, at least when we're talking about genetic algorithms. We recently interviewed Dr. Jay Perrret, CTO of Aria Networks, a company that uses genetic algorithm-based technology for solving some of industry's toughest problems, from optimization of business networks to pinpointing genetic patterns correlated with specific diseases. Dr. Perrett has been working for years in this domain, testing algorithms that use variations of parameters in order to gradually arrive at a best result, when there's no simple way to program a solution. In this episode, Dr. Perrett discusses how genetic algorithms (GA) work and ways that they can be tested and applied in a business context. He provides two very useful case studies, including a recent example with Facebook that involved planning out an optimal (and massive) data network.  

Getting beyond the marketing and jargon on the homepage of AI companies and figuring out what's actually happening, what results are being driven in business, is part of our job at TechEmergence. Shaking those answers out of founders is not always easy, but we didn't have to do much shaking with Yohai Sabag, chief data scientist for Optimove, a marketing AI and automation company in Israel. In this episode, he speaks about what humans are needed for in the optimization process, and what facets can be automated or distributed to a machine. Sabag gives an excellent walk-through of how marketers can use the "human-machine feedback loop" to optimize individual campaigns at scale.  

You might be aware that some of the articles online about sports or financial performance of companies are article written by machines; this machine learning-based technology is the burgeoning field of natural language generation (NLG), which aims to create written content as humans would—in context— but at greater speed and scale. Yseop is one such enterprise software company, whose product suite turns data into written insight, explanations, and narrative. In this episode we interview Yseop's Vice President Matthieu Rauscher, who talks about the fundamentals of natural language generation in business, and what conditions need to be in place in order to drive key objectives. Rauscher also addresses the difference between discover-oriented machine learning (ML) and production-level ML, and why different industries might be drawn to one over the other.

There is in fact a dark side to AI, although we’re certainly not at the point where we need to fear terminators, but it’s certainly been leveraged toward malicious aims in a business context. In data security, tremendous venture dollars are going into preventing fraud and theft, but this same brand of technology is also being use by the “bad guys” to try and steal that information and break into those systems. In this episode, I speak with Justin Fier, director of cyber intelligence at Dark Trace, who speaks about the malicious uses of AI and how companies like Dark Trace have been forced to fight these “AI assailants”.

Most of our recent investor interviews have been Bay area investors, like Accenture and Canvas, and we don't usually get to speak with investors overseas, particularly in Asia. This week, however, we interviewed Tak Lo, a partner with Zeroth.ai, an accelerator program and cohort investing firm based in Hong Kong and focused on startup artificial intelligence (AI) and machine learning (ML) companies. Lo speaks about when he saw AI take off in China and the differences in that rise compared to the U.S. He also gives valuable insight on consumer differences in how the two populations interact with technology, and how these differences in the Asian market drive different business opportunities in China than in the U.S.