6 Figure Creative

Brian Hood
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May 16, 2023 • 23min

#254: Cash Flow Management: How To Never Run Out Of Money | Back To Basics

Learn the importance of cash flow management for freelancers and small businesses, as 82% fail due to cash flow issues. Discover strategies for managing cash flow, including diversifying income streams and cutting expenses. Also, understand the potential consequences of not paying credit cards and the responsible use of credit.
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May 11, 2023 • 17min

#253: The Freelancer's Guide to Automated Budgeting | Back To Basics

Learn how to budget effectively as a freelancer, the importance of budgeting, automated budgeting using the Profit First system, budgeting categories and suggestions for freelancers, and setting up a system for budgeting as a solo freelancer.
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May 9, 2023 • 15min

#252: Choosing The Right Bank For Your Business (And Why Your Bank Probably Sucks) | Back To Basics

This podcast episode discusses choosing the right bank for your freelance business. It covers the drawbacks of big banks, the benefits of online banks, and important features to consider when selecting a bank. The hosts share personal experiences and provide resources for finding the right bank.
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May 4, 2023 • 11min

#251: LLC vs Sole Proprietor: Which Is Best For Freelancers | Back To Basics

If you've ever wondered whether you should operate as a sole proprietor or form an LLC, this episode is just for you! We'll dive into my own personal journey, why I avoided LLCs for so long, and ultimately, how you can make the best decision for your freelance business.Now, I want to point out that this discussion is specifically for US-based freelancers. I wish I could cover every business entity in every country, but my knowledge is limited to what's available in the US. So, if you're based elsewhere, I apologize, and I hope you still find value in the conversation.In this episode, we'll explore the key differences between a sole proprietor and an LLC, and how they can sometimes look and feel the same. I'll also share some recent insights I've gained to help you make a more informed decision for your business.I truly believe that this episode will provide you with a better understanding of the advantages and disadvantages of both sole proprietorships and LLCs, ultimately helping you choose the best path for your freelance business. So, grab a cup of coffee, get comfortable, and let's dive into this (not so) exciting topic together!In this episode you’ll discover: Which business structures to consider for your business The advantages of running an LLC How to set up your LLC For full show notes, visit https://6figurecreative.com/251
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May 2, 2023 • 15min

#250: Back To Basics: Avoiding The Common Mistakes of Self-Taught Freelancing

The podcast discusses the consequences of skipping fundamental basics in freelancing and the risks it poses. It explores common mistakes self-taught freelancers make, including business entity selection, banking, bookkeeping, taxes, intellectual property, and insurance. It also covers foundational and marketing basics for freelancers, such as finding a unique selling proposition, building a portfolio, setting rates, website creation, and marketing strategies. The hosts share their vision for the podcast series and encourage listener engagement.
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Apr 25, 2023 • 33min

#249: Streamlining Your Freelance Workflow: How Mike Cervantes Manages Thousands of Projects Per Year

This week's episode of the 6 Figure Creative podcast is part 2 of my in-depth discussion with Mike Cervantes.Mike is a highly successful freelance mastering engineer who has collaborated with renowned artists such as Dolly Parton, Avril Lavigne, and Snoop Dogg. His impressive achievements include over 23 Billboard #1s and at least two gold records.In this episode, Mike shares his secrets on how he's built out systems to manage and fulfill thousands of projects per year. He also discusses the future of his business (including Dolby Atmos & AI) and what he thinks it takes to become a one-person 7 figure freelancer.This episode is jam-packed with valuable insights and practical advice from one of the most successful creatives in the industry. Whether you're an audio engineer, a graphic designer, a videographer, or any other type of creative freelancer, you'll find something to take away from this episode.In this episode you’ll discover: Dealing with growing pains in your business Why a second set of gear is only worthwhile if you're running in-the-box Setting yourself up for a long career while having a home life The future of mastering and AI Atmos vs. stereo audio Competing in a market where tens of thousands of songs are added to Spotify daily For full show notes, visit https://6figurecreative.com/249
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Apr 18, 2023 • 53min

#248: Client Acquisition For Mastering Engineers: How To Win, Maintain, And Organize Thousands Of Clients | With Mike Cervantes Of The Foxboro

Ever felt like you're a tiny fish who's struggling to stand out in a vast ocean? Like you're drowning in the "sea of sameness" in an overcompetitive industry? If that's you, here's the good news: There's hope...You can still succeed... even when you're starting out as a "copycat" in a highly competitive market. This week's episode is a must-listen for anyone looking to make a name for themselves in the audio industry (or any competitive industry, for that matter)Meet Mike, a multi-six-figure freelance mastering engineer who's swum with the big fish, working with A-list clients like Dolly Parton, Avril Lavigne, and Snoop Dogg. With over 23 Billboard #1s and at least two gold records under his belt, Mike's here to help you navigate the choppy waters of freelancing success.In this must-listen episode, Mike shares his insights on: How he got traction early in his career despite the competition The importance of choosing a business name vs. going under his personal name His evolving approach to client acquisition from his early days until now The art of juggling thousands of projects per year without losing sight of quality and passion Whether you're an audio professional, or just someone interested in the behind-the-scenes of the music industry, this conversation with Mike Cervantes is packed with valuable insights and actionable advice.For full show notes, visit https://6figurecreative.com/248
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Apr 11, 2023 • 38min

#247: The 3 Building Blocks of a Fine-Tuned Freelance Business

Do you ever feel like your freelance business could be so much more, but you're missing a few key ingredients? Imagine a world where your perfect clients are eager to work with you, your rates keep climbing, projects run like a well-oiled machine, and clients keep coming back for more. We've got just the right insights for you in our latest podcast episode!In this episode, we'll explore the essential elements needed to create a thriving, successful freelance business. Just like a photographer needs a camera, lens, and the perfect lighting, your business calls for specific components to flourish and grow.We'll dive into the three core building blocks that will help you craft a complete, well-rounded freelance business: An exceptional "product": Sharpen your creative skills, set yourself apart from the sea of sameness, perfect your onboarding process, and streamline the fulfillment, revision, and delivery stages. A proven business model: Uncover the pros and cons of four appetizing business models - hourly billing, project-based, retainer/subscription, and commission-based - and choose the one that best suits your niche and goals. A process for attracting clients: Learn the art of lead generation, lead nurturing, sales, and referral processes that will keep your pipeline full and draw the clients you've always wanted. As a passion-driven freelancer, you might find it challenging to think of your work as a "well-oiled machine." But embracing this mindset will unlock more income, fewer headaches, and consistent growth for your creative business.Don't miss the chance to tap into your full creative potential and turn your creative skills into a thriving, fulfilling business.In this episode you’ll discover: How your business is like a car The three machines to improve your business Tailoring the experience of every client for the ultimate luxury Using systems and processes for consistency Offering a productized service vs. a bespoke service Subscription vs. single-sale businesses Creating your lead generation process Staying top of mind with lead nurture How to qualify your leads For full show notes, visit https://6figurecreative.com/247
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14 snips
Apr 4, 2023 • 44min

#246: A Freelancer's Guide to Working Smarter, Not Harder | Cracking the 80/20 Code

Discover the power of the 80/20 Rule in maximizing business efficiency and personal life fulfillment. Learn how to prioritize essential tasks, navigate challenges, and balance life's pillars for success. Explore the broad applications of the 80/20 rule in relationships, income, and personal growth.
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Mar 28, 2023 • 28min

#245: Unleash Your Freelance Superpowers: Revolutionize Your Creative Business with the TOTS Playbook Method

Are you ready to make your freelance life more efficient, enjoyable, and, let's face it, less chaotic? Our latest podcast episode is the perfect companion for your creative journey!Discover the secrets to organizing your freelance business for more consistency and room to grow. Say goodbye to flying by the seat of your pants and welcome the magic of creating your very own "recipes" using the TOTS Playbook Method.In this episode, we explore: Starting small: Pinpoint the tasks that zap your energy and learn to map out your client journey from start to finish. Crafting your recipe: Master the TOTS Playbook Method (Training Video, Outline, Timing, and Specifics) and capture your creative process with our favorite tools. Fine-tuning your masterpiece: Gather feedback, make tweaks, and keep polishing your process for outstanding results. Growing your creative world: Embrace the benefits of systems and processes to take on more projects without losing your sanity. Don't miss this opportunity to level up your freelance adventure and tap into your full creative potential. Experience the difference that a little organization can make for your creative work and well-being.🎧 Are you ready to unleash your creative superpowers? Click here to listen now!In this episode you’ll discover: Why creatives are prone to inconsistent results Creating playbooks to give your clients great final products every time What's top of mind for you to outsource? Breaking down TOTS The creative mindset vs the entrepreneurial mindset Creating replicable results for your clients For full show notes, visit https://6figurecreative.com/245

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