

6 Figure Creative
Brian Hood
6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
Episodes
Mentioned books

Jun 27, 2023 • 21min
#262: Why $100k Per Year Is The New Minimum Wage For Freelancers
$100k should be the new minimum wage for freelancers. The podcast discusses the expenses freelancers face and why this higher income goal is necessary. It covers topics such as pricing, shifting niches, and factoring in expenses. The aim is to challenge thinking and set freelancers up for a stable life.

Jun 20, 2023 • 23min
#261: Overcoming Overwhelm: A Guide For Freelancers To Fix The Root Cause And Stop Treating The Symptoms
We all know the life of a freelancer isn't easy. There's an unending list of tasks to tackle, clients to please, and portfolios to build. On top of that, we juggle personal commitments and the oh-so-precious "me time" that often gets squeezed out.So, it's no surprise that we often find ourselves feeling overwhelmed, the creativity squashed out of us, and, at times, a sense of exhaustion that doesn't seem to let up.Sound familiar? It does to me.In our latest episode, I dove headfirst into this ocean of overwhelm in response to a heartfelt listener question.They wrote in, juggling a 60-hour work week, a freelance business, a spouse, and the all-important quest for sleep. And their question was, "how do I battle exhaustion and overwhelm when I need to use any free time to transition to working for myself?"I know this will likely resonate with you. It certainly did with me.Now I'm not about to pretend to be some sort of authority on managing overwhelm, but I am someone who's experienced these struggles and found ways to manage.I hope that by sharing my experiences and insights, I can help you navigate your own journey a bit more smoothly.This episode isn't about quick fixes or short-term solutions. We won't be tackling overwhelm as if it's a symptom to be temporarily alleviated. Instead, we'll be diving into the root causes, aiming to unearth lasting solutions that help you overcome this persistent roadblock.If you're constantly feeling overwhelmed (or if you're the one who submitted the original question) this episode is for you.I hope it brings some clarity, perhaps even sparks some realizations, about your own experience of overwhelm and how to overcome it.In this episode you’ll discover:
Treating symptoms vs. treating the cause
The golden handcuffs keeping you stuck
How a lack of boundaries affects your time
Why boundaries are one of the most important things in your life
Avoiding your problems and letting those fires burn
Breaking down large tasks into small, bite-sized chunks
The seasons of overwhelm
The benefits of asking for help
For full show notes, visit https://6figurecreative.com/261

4 snips
Jun 13, 2023 • 23min
#260: How To Set SMART Marketing Goals For Client Acquisition | Back To Basics
Learn why freelancers should set concrete and specific marketing goals. Overcome 'plateau hell' by setting SMART marketing goals and increasing client value. Discover strategies for building trust and credibility with Google reviews. Shape your pitch and set SMART goals for client acquisition. Explore the benefits of coaching and accountability in achieving goals.

Jun 6, 2023 • 17min
#259: How To Stop Being A Copycat Freelancer | Back To Basics
Learn how to differentiate yourself as a freelancer and stop being a copycat. Discover the importance of a unique value proposition, focusing on outcomes, and becoming a specialized business. Hear about the benefits of niche specialization in the heavy metal music community and the power of aligning skillset with client goals. Get insights on building a personal brand and standing out in a niche.

May 30, 2023 • 26min
#258: 6 Methods For Promoting Your Freelance Business | Back To Basics
Today we're continuing with our "Back to Basics" journey by focusing on something that's often overlooked by freelancers - promotion.Promotion is super important to keep the clients coming in, but a lot of freelancers think they just need to be good at what they do.They admire those who seem to have endless work, thinking it all comes from word-of-mouth alone. But, in the early days of freelancing, just relying on referrals can be risky, leading to the scary "feast or famine" cycle.This situation can force freelancers to scramble, taking any job they can just to pay the bills. These "bill-paying" clients might not always be a good match, and we might not even want to work with them, but bills gotta be paid, right?I've been there, and I can tell you it's a quick way to burn out and start resenting your clients.In our chat today, we're going to help you avoid getting stuck with just bill-paying clients by sharing six ways to promote your freelance work effectively. If you're having trouble finding enough clients, it's probably because people just don't know you're there. That's where knowing how to effectively promote yourself comes in. By trying out one or two of the methods we're going to talk about today, you can bring stability to your work. More clients mean less stress, which lets you cherry-pick the projects you really love.In this episode you’ll discover:
How to avoid "bill paying work"
Six promotion methods for freelancers
How client value affects your business' needs
Why referral programs work
The benefits of paid promotion
Why owned assets are so vital to your business
Why Clients By Design is for you
For full show notes, visit https://6figurecreative.com/258

May 25, 2023 • 31min
#257: Pricing For Freelancers: 5 Ways To Set Your Rates | Back To Basics
The podcast discusses the challenges of pricing for freelancers. It explores different pricing methods such as value-based pricing, flat rate pricing, and subscriptions. It emphasizes the consequences of undercharging and provides strategies for increasing earnings through dynamic pricing and client acquisition.

May 23, 2023 • 17min
#256: Choosing The Right Services To Sell As A Freelancer | Back To Basics
This podcast explores the importance of choosing the right services to sell as a freelancer. They discuss the mistakes freelancers often make and emphasize the need for quality products. The three levels of services freelancers can offer are explained with examples. The importance of improving podcast quality and providing transformative outcomes for clients is discussed. They also highlight the negative impact of not knowing the costs of services and the need to adapt and move up the value chain.

May 18, 2023 • 9min
#255: Marketing... WTF Is It, And Do Freelancers Even Need To Worry About It? | Back To Basics
The podcast discusses the basics of marketing for freelancers and its importance. It highlights the key aspects freelancers should consider, such as their product, pricing models, platform, and effective promotion strategies. Strategies like social media, ads, cold outreach, and networking are also discussed

May 16, 2023 • 23min
#254: Cash Flow Management: How To Never Run Out Of Money | Back To Basics
Learn the importance of cash flow management for freelancers and small businesses, as 82% fail due to cash flow issues. Discover strategies for managing cash flow, including diversifying income streams and cutting expenses. Also, understand the potential consequences of not paying credit cards and the responsible use of credit.

May 11, 2023 • 17min
#253: The Freelancer's Guide to Automated Budgeting | Back To Basics
Learn how to budget effectively as a freelancer, the importance of budgeting, automated budgeting using the Profit First system, budgeting categories and suggestions for freelancers, and setting up a system for budgeting as a solo freelancer.