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The Entrepreneur Experiment

Latest episodes

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Jul 24, 2019 • 1h 3min

EE 21 - Sonia Deasy - Creating the Formula for Global Success

Sonia Deasy is the co-founder and CEO of skincare company, Pestle & Mortar. Founded in 2014, Sonia and her husband, Padraic, have grown it into a global brand in just 5 years.  Pestle & Mortar is now listed in stores such as Liberty London, Arnotts, Avoca, FaceGym, Harvey Nichols, and Bloomingdales. Irish-owned and based in Naas, Sonia & Padraic have created a local company with global ambition. In this episode we discuss: - The lightbulb moment for creating the company - Sonia secrets for PR success & how to tell your brand story - How she managed to get her products listed in global stores - What it takes to go live on QVC to over 100 million people - Balancing a work/marriage partnership. - Why you should have global ambition  
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Jul 17, 2019 • 1h 5min

EE 20 - James McCormack - The Barista Baron

James started his first company with just €500 which was borrowed from his wife after losing his job in the 2008 financial crash. This small investment launched a catering empire that spanned coffee shops, Mexican food outlets, and corporate catering. He then lost it all. We hear how James bounced back by becoming the Barista Baron and how he is now on the way to creating a global coffee business. James is now the owner of The Dublin Barista School, 9th Degree Coffee and soon to be launched, World Barista Institute.
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Jul 10, 2019 • 1h 19min

EE 19 - Caolan Cullen - The Irish Willy Wonka

Most people take home some terrible souvenirs from their holidays. When he was just 22 years old, traveling around Thailand, Caolan Cullen discovered the idea that would become his future business. Caolan is the founder of Arctic Stone Ice Cream, who were the first people in Ireland to make hand-rolled ice cream that is completely customizable. Named as one of the best young entrepreneurs in Ireland in 2019, he is creating his own ice cream empire here in Ireland. He is a modern-day Willy Wonka, capable of making ice cream to any flavour you can dream of. In this episode we discover: How you can find business ideas in the most unlikely of places The steps to taking action once you discover your idea The secrets to making ice cream in every possible flavour How Caolan bootstrapped and crowdfunded his early venture. The brand deals that are driving a huge part of his business His effort to set a Guinness world record
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Jul 3, 2019 • 1h 28min

EE 18 - Shane Monahan - The Business of Sport

Why do so many professional sports stars become entrepreneurs? In today's episode, we chat with former Leinster, Munster and Ireland rugby player, Shane Monahan, who brings us on his journey from sports star to entrepreneur. We discover the mindset required to become successful at both sports and business.   We chat about - How goal setting shaped Shane's career - Playing for Leinster, Munster, and Ireland - How you are ever only one bad game away from a bad season - Why so many rugby players become successful entrepreneurs - How voice will shape so many industries in the next 5-10 years.
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Jun 27, 2019 • 17min

EE 17 - Number 1 Business Podcast in Ireland?

This week, I share with you my goal of becoming the number 1 business podcast in Ireland in 2019.  If your goals don't scare you, they aren't' ambitious enough! I break down the huge success we've had in June and the structure I'm building to help me achieve this. It's a packed episode as I reveal how new Airbnb regulations mean a huge change for my other business and I also share exclusive discounts for the new podcast studio.    
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Jun 13, 2019 • 1h

EE 16 - Niall Horgan - CEO & Co-Founder GymPlusCoffee

Launched in January 2017, on the week of blue Monday, GymPlusCoffee began life in the toughest way possible after missing out on lucrative Christmas sales. Undeterred, the 3 founders have turned their business into one of Ireland’s leading names in the athleisure space in just 2 years! Loved by sports stars such as Brian O’Driscoll and Joe Wicks, they have managed to launch their brand into the mainstream thanks to a loyal community and clever marketing.  
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Jun 5, 2019 • 1h 16min

EE 15 - Siobhan O'Hagan - Selling Without Selling Out

How do you go from working in finance to living in Bali running a successful business from your laptop? Siobhan O'Hagan is one of Ireland's best known online fitness coaches and in today’s episode breaks down how she quit her 9-5 job to become a personal trainer and fitness entrepreneur. With over 115k followers on Instagram, Siobhan now travels the world, working from locations such as Bali, Thailand, and Australia while managing her online coaching business. With a degree in maths, Siobhan is a highly systems and process driven entrepreneur. She takes us back to how her story began in fitness and how her own personal journey led to growing a thriving online community.   We chat about How to transition from a 9-5 job to running your own business. How to work out how much money you actually need? Partnering up with someone who can help scale your business. Turning down thousands of euro from potential sponsors. Building a personal brand. Selling while not selling out. How to deal with online trolls. Pressure of living your life on social media. Having a business versus having a following.
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May 30, 2019 • 14min

EE 14 - How I Built a Podcast Studio & Found 1000 Listeners

In this episode, I reveal how I built a podcast studio in 24 hours and reveal what the first business idea for The Entrepreneur Experiment will be. I also discover 1000 listeners that I never knew existed after doing a deep dive into how my podcast actually works! If you are curious about starting your own podcast, this episode will give you some great insights.  
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May 23, 2019 • 1h 37min

EE 13 - Devan Hughes - Ditching 9-5 to disrupt an entire industry!

As CEO and co-founder of Buymie, Devan runs a company that is hotly tipped to be one of Ireland's biggest success stories. In just 3 years, he has assembled a heavy-hitting investor panel and a number of high profile board members. Devan is without a doubt, the most methodical entrepreneur that I have met so far on this journey. His analysis and insights into the on-demand economy such as Deliveroo and Uber are incredibly revealing from someone so immersed in the industry.      
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May 16, 2019 • 16min

EE 12 - Designing the Perfect Day & Hiring Two People

In this episode, I reveal how I'm trying to increase my productivity and overcome self-doubt by adopting a new system of working. Missed deadlines and juggling too many tasks lead me to redesign my entire way of working. I am also hiring two new people to help me and I reveal the results from April of The Entrepreneur Experiment. 

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