

The Entrepreneur Experiment
Gary Fox
Every week, I sit down with extraordinary founders to explore how they build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds.
This is your journey to learn from the best—world-class entrepreneurs, elite thinkers, and peak performers who have mastered success in business, body, and brain.
This isn’t just a podcast; it’s a blueprint for a new kind of founder—one who balances ambition with wellness, hard work with mental fitness, and success with purpose.
Together, we’ll discover the habits, systems, and strategies they use to create their unique formulas for success.
Join me as you learn how to build like a founder, train like an athlete, and think like an artist—so we can all find our formula for success.
This is your journey to learn from the best—world-class entrepreneurs, elite thinkers, and peak performers who have mastered success in business, body, and brain.
This isn’t just a podcast; it’s a blueprint for a new kind of founder—one who balances ambition with wellness, hard work with mental fitness, and success with purpose.
Together, we’ll discover the habits, systems, and strategies they use to create their unique formulas for success.
Join me as you learn how to build like a founder, train like an athlete, and think like an artist—so we can all find our formula for success.
Episodes
Mentioned books

Oct 12, 2020 • 11min
EE 77 - Idea Lab - The Flight to Nowhere
This week on the Idea Lab, we breakdown two new ideas in detail. In the aviation world, Qantas launched their flight to nowhere which sold out in 10 minutes. We do a deep dive into the business of vending machines. How much they make and how you can get started. (hint - 30-80% margin levels)

Oct 8, 2020 • 25min
EE 76 - Idea Lab - Pivot, Pivot, Pivot
Special edition of the Idea Lab where I deep dive into pivot ideas that you can apply to your business. I'm in the middle of pivoting my business so I share parts of my journey. I share the ideas listeners to the podcast have shared with me and we discuss ideas for bars, restaurants, cafes, hotels, and targeting the home worker.

Oct 5, 2020 • 10min
EE 75 - Idea Lab - Marketing Masterclass with Burger King & Molly Mae (yes, seriously)
This week on the Idea Lab, we examine two very different but excellent marketing campaigns. First, we look at Burger King's sponsorship of a tiny football team in England and how they leverage that for viral success via Fifa. We also look at Love Island's Molly Mae and how she created one of the most viral giveaways in 2020 that delivered her nearly 1 million followers for £8k.

Oct 1, 2020 • 1h 9min
EE 74 - Jo Davey - Founder Jo's Absolute Nutrition
In under 6 years, Jo Davey has gone from making homemade healthy snacks for her friends at the gym to having a national brand stocked on shelves all across Ireland. On this week's episode, hear Jo's story of being a first-time entrepreneur in the ultra-competitive food business.

Sep 28, 2020 • 12min
EE 73 - Idea Lab - How will I spend €10 million?
In the lab today, I reveal the strategy you can use to reveal your true passions in life. I also reveal a new customer acquisition strategy that is taking the financial sector by storm in America.

Sep 24, 2020 • 1h 17min
EE 72 - Pat Divilly
Before I started this podcast 18 months ago, I made a list of 10 dream guests. Today, I am delighted to be able to host one of the 10 from that list, Pat Divilly. Pat is an entrepreneur, speaker, best-selling author, and an all-around fascinating guy.

Sep 17, 2020 • 1h 1min
EE 71 - Shane O'Sullivan - Founder Healthwave
Coder. Pharmacist. Disruptor. Shane O'Sullivan is a man that defies labels and refuses to accept the status quo. This is his story of how he quit pharmacy to become a computer coder only to discover a way to combine both passions. In 2013, Shane founded Healthwave, a membership-based pharmacy that shattered the traditional model of pharmacies in Ireland. By utilizing technology and a customer-first model, Shane slashed the cost of healthcare in Ireland.

Sep 14, 2020 • 10min
EE 70 - Idea Lab - Good Idea v Bad Idea
If you are taking part in the September Idea challenge you should now realize how ideas are relatively easy to generate. The real trick is deciding which ones are worth pursuing. In today's episode, I share my formula to stress test the ideas and see if they are worth pursuing in more detail.

Sep 10, 2020 • 1h 2min
EE 69 - Pat Stephenson - Founder Boys + Girls
For the deep dive interview this week, Gary Fox is joined by Pat Stephenson, founder of the Boys + Girls agency. In this week's episode, you will hear Pat's incredible journey through the world of advertising and marketing. You will also learn 3 key lessons: 1. Why creating great work is difficult. 2. A step-by-step guide to starting your own business or agency. 3. How they clinched the deal of a lifetime with Chelsea football club.

Sep 7, 2020 • 11min
EE 68 - Idea Lab - How to Earn €100k online
In this week's Lab, I share stories of people who are earning over €100k per year teaching niche courses online. We explore the massive growth in online learning and how you can become an online expert to leverage your existing skills.