Each week, I give you a world class mentor to prepare you to win the week ahead. Today, Lisa Creaven, co-founder of Spotlight Oral Care gives us a masterclass in customer psychology and product testing. You must know everything about your product and how it will be used before you can hope to build a market leading product. Lisa breaks down for us her product testing process and the strategies used. --- Visit My Partners Location Partner: Iconic Offices  Claim your free office for a day: https://bit.ly/iconicEE23

Eamon Fitzgerald has transformed his lifelong passion for wine into a booming business in under 2 years. So how has it done it so fast? He has applied over 10 years experience in the UK wine market & decades of passion poured into the last 24 months. This is no overnight success story. Instead, Eamon shares the hard fought lessons of WineSpark. We hear about: His unusual funding model which traces back to Japan! How a public speaking nightmare transformed him as a leader & person The one growth hack that led to over 1,500 potential customers Avoiding letting your need for a profit ruin your passion project What truly makes a great wine. --- Join my free weekly newsletter here: https://bit.ly/40TgDkq --- Visit My Partners Location Partner: Iconic Offices  Claim your free office for a day: https://bit.ly/iconicEE23

In the Lab today, I reveal the results of the experiments I did in July to improve my business, body and brain. For my brain, I donated almost my entire wardrobe to charity and now only own 50 items. To improve my body, I completed the ultimate fitness test, a VO2 Max Test and a Metabolic test. Finally for my business, I built a content flywheel to supercharge our downloads and growth. Listen to the full episode to hear the results and how I rate each experiment for you to try. --- Visit My Partners Location Partner: Iconic Offices  Claim your free office for a day: https://bit.ly/iconicEE23

Aspiring entrepreneurs always ask when is the right time. How will I know it's the right decision? Today, Pat Divilly shares his insights into the toughest choice of all. Walk away from your current life for the opportunity to build your dream life. Right or Wrong - You Must Make a Decision - That is today's theme and we'll help you work through your tough choices with today's mentor. --- Visit My Partners Location Partner: Iconic Offices  Claim your free office for a day: https://bit.ly/iconicEE23

Dan Fox, founder & CEO of Johnson Hanna, disrupts the legal industry with tech & leverage. They discuss challenging traditional methods, building in a traditional industry, financial success & managing pressure, prioritizing exercise & mental health, investing & starting a wellness company, and creating a framework for healthy eating & following instincts.

Been a while since we did one of these so time for a rapid pod & life update. We've had a record breaking month on the podcast & I share the lessons & secrets I've been using to grow our downloads. On the learnings side, I've made some big decisions on the future of a few business ventures & why they all came from working on my mental fitness. --- Visit My Partners Location Partner: Iconic Offices  Claim your free office for a day: https://bit.ly/iconicEE23

Shoot for the Moon. Even if you miss, you'll land among the stars. Norman Veale said it first and said it best. That is the theme of today's Mentor Moment. Realistic people don't change the world. Irish people and Irish entrepreneurs in particular can often be guilty of being too humble and afraid to truly express their grand plan. John Ryan is not one of those people. When we spoke back in 2019, he clearly outlined his plans for his business. Guess what? 4 years on, he is making those dreams happen. Today's mentor teaches us how to set a grand vision and then how to begin to execute on it because goals without action are simply dreams.    --- Visit My Partners Location Partner: Iconic Offices  Claim your free office for a day: https://bit.ly/iconicEE23

Today's guest has built a business on the back of sheer graft and passion. David Hartigan, the founder & CEO of Hemp Heroes joins Gary on the pod. While rising through the ranks at PWC, he pursued his passion of building a company in the health space that would help people & pets live longer & better. Since 2018, he has been building Hemp Heroes, producing human food supplements, pet supplements and cosmetics. David is one of Europe's leading experts on Hemp and CBD but his entrepreneur genes run deep and we hear how he started building his empire while still in school. It is impossible to not be energised and motivated by David and his attitude.  --- Visit My Partners Location Partner: Iconic Offices  Claim your free office for a day: https://bit.ly/iconicEE23

For almost 10 years, Nick Keegan has been working to uncover the billion euro opportunity hiding in your letterbox & email inbox. He's now cracked that puzzle and powers the communications for the world's biggest companies. As he prepares to go on a massive growth spree, I hear how Nick discovered his playbook of powering phenomenal success through acquistions and clever product positioning. Nick Keegan, the CEO & co-founder of MailMetrics joins Gary Fox on the pod this week. --- Visit My Partners Location Partner: Iconic Offices  Claim your free office for a day: https://bit.ly/iconicEE23

Our Mentor today is Fiona Parfrey, the co-founder of Riley. Fiona gives us a masterclass on how to get your startup covered by the media and how to create a cohesive working relationship with your co-founders. In under 3 years, Fiona & her co-founders have taken Riley from an idea over a glass of wine to becoming EY Entrepreneur of the Year Finalists. Their early growth & customer traction has been phenomenal so sit back & learn from one of Ireland's most promising entrepreneurs.  --- Visit My Partners Location Partner: Iconic Offices  Claim your free office for a day: https://bit.ly/iconicEE23