Don't Kill the Messenger with Movie Strategist Kevin Goetz

Send Kevin a Text MessageKevin is joined by Academy Award-nominated editor David Rosenbloom to discuss his experience in the editing room and how audience research affects the final cut.David Rosenbloom, EditorDavid Rosenbloom has had an incredible career, working on critically acclaimed and award-winning films like The Insider, Rudy, The Black Mass, All Good Things, and the recently released Plane. In this podcast, we'll delve into David's background, his process for editing, and his experience with audience screen testing. We'll also hear some behind-the-scenes stories and insights that only a seasoned film editor like David can provide. Whether you're a film buff, an aspiring editor, or just someone who appreciates the art of filmmaking, this podcast is a must-listen!An important and close relationship (2:52)Kevin opens the podcast by discussing the close, important relationship between the film's editor and the person who is running the test screening. Kevin calls it the closest relationship and David agrees as they discuss the value of the information gained during an audience test screening.Good editing vs. bad editing (16:48)David discusses the differences between good editing and bad editing, which  David calls the hardest thing to judge.. He compares editing to the music in a film and knowing when to make a cut or when to let a shot go on longer. How an audience reaction led to a big change (20:26)Kevin asks David about the biggest change that he has made to a film based on the audience's reaction at a test screening. David brings up the film Out of the Furnace, where the lead initially dies at the end of the movie. The two discuss how the audience's reaction led to David recutting the film to save the character. Early mentors and TV work on Hill Street Blues (20:41)David and Kevin discuss David’s early years as an editor on television shows. The two talk about the evolution of editing technology and how a 24-year-old David was given the opportunity to direct an episode of Hill Street Blues.The alchemy of moviemaking (32:24)David talks about the moviemaking process and the important relationship between the film’s editor and the director. They discuss David’s experience in editing sports movies like the audience-favorite Rudy.Applause for editing (37:45)Together, David and Kevin explore what makes great editing and how it can elevate a film to new heights. David shares his personal experience of watching All That Jazz for the first time and the moment he realized that editing could inspire applause. Pace is a 4-letter word (45:18)David and Kevin talk about the intricacies of editing and why David hates the word “pace” in audience feedback. Kevin talks about the film’s length being a director’s issue while the pace is more of an editor’s issue. Audience engagement is discussed as well as when a film is too fast, too slow, or just right.Host: Kevin GoetzGuest: David RosenbloomProducer:  Kari CampanoFor more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by veteran producer Monica Levinson to discuss producing award-winning blockbusters and giving back.Monica Levinson, ProducerMonica Levinson is a renowned film and television producer known for her exceptional range and versatility in the industry. From the critically-acclaimed drama Trial of the Chicago 7 to the blockbuster comedy Borat, Levinson's productions have received both popular and critical acclaim. She is a highly respected member of the film community, as a member of the Producers Branch of the Academy of Motion Picture Arts and Sciences, the Producers Guild of America, and the Directors Guild of America. Additionally, Levinson is a dedicated advocate for diversity and inclusivity in the film industry and has established a training program for underrepresented groups on the films she produces, and regularly mentors young and emerging filmmakers.Working with legendary producers (5:14)Monica talks about her early years in the film industry, where she got her start working with legendary filmmakers like Alan Pakula, Sidney Lumet, and Michael Mann. She cites her work with Alan Pakula as a defining moment in her career, as it was then that she fell in love with the entire process of film production, from pre-production to post-production.Early work on Zoolander with Ben Stiller (7:13)Monica recounts her experiences working on the set of Zoolander and the challenges of producing the film within budget constraints. She credits her work on Zoolander  with Ben Stiller as a major stepping stone in her career and believes it led to her being recommended to Sacha Baron Cohen and eventually producing the successful film Borat.A raucous test screening of Borat (12:24)Kevin and Monica talk about an early test screening of Borat and the audience reaction to “that scene.”Working with Sacha Baron Cohen and spending the night in jail (14:25)Levinson shares what it was like working with Sacha Baron Cohen, and giving him the freedom to let the creative process flow on Borat. She recounts the story of being arrested while filming Borat.Turning Thanksgiving Dinner into a documentary (24:41)Kevin asks Monica to talk about her recent documentary, The Stories of Us, an intimate portrayal of her family, her Jewish roots, and her upbringing.Test screening her new project with Bill Burr (31:57)Kevin asks Monica to share a time that an audience test screening led to a significant change in one of her films. Monica talks about her new project with Bill Burr, Old Dads, and how the audience response led to a reshoot.Giving back (40:13)Kevin and Monica delve into the topic of diversity and inclusivity in the industry, with a focus on Monica's efforts to advocate for and mentor underrepresented groups. Monica shares her advice for young and emerging filmmakers and highlights some of the projects she is currently working on that aim to empower and promote women within the industFor more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by the critically acclaimed Director/Writer/Producer George Tillman Jr. to discuss making movies from the heart.George Tillman Jr., Director, Producer, WriterWith a career spanning over two decades, George Tillman Jr. has brought a unique voice and perspective to the film industry, tackling a wide range of genres and themes in his work. He is best known for his films Soul Food, Men of Honor, and The Hate U Give, as well as for producing the successful Barbershop franchise.A tale of two test screenings (3:28)George Tillman Jr. reminisces about his disastrous first test screening in Beverly Hills and how that experience made him fearful of future audience screenings. He contrasts this with the audience screening for Soul Foodand how that screening became one of the highlights of his life.Early influences (10:49)Tillman discusses the two films that influenced him as a teenager: Taxi Driver and Cooley High. Cooley High was the first film Tillman saw with African Americans in the lead roles, and it showed real friendships and relationships. Taxi Driver stood out to Tillman for its camera work and the way it controlled the viewer's experience.Working with De Niro (20:35)Kevin asks George about his greatest influences and mentors. George talks about working with Robert De Niro on Men of Honor and how De Niro guided him in post-production, even advising Tillman to cut some of De Niro’s own performance for the sake of the film.The $150,000 movie success (24:18)Tillman talks about raising money for his first film, going mainly to family and friends in Chicago, and taking that movie to Hollywood and selling it to Savoy Pictures for $1,000,000. Unfortunately, Savoy Pictures went out of business, and that first film was lost, but it helped Tillman make connections that led to green lighting Soul Food.Tell the stories you want to tell (31:17)Kevin asks George what he has learned on his journey as a writer, producer, and director. George talks about making movies from the heart and about telling the stories that you want to tell.Feeling the audience's reaction (43:05)Kevin asks George to talk about audience test screenings and if the audience response was responsible for big changes in any of his films. George goes into what it feels like to participate in a test screening and sit among the audience. He talks about how he made changes to a movie based on what he felt around him at the audience test screening. They then go into positive test screenings as a validation of the filmmaker’s instincts.Host: Kevin GoetzGuest: George Tillman Jr.Producer:  Kari CampanoFor more information about George Tillman Jr.:Instagram: https://www.instagram.com/george_tillman/Twitter: https://twitter.com/george_tillmanFor more information about For more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by Academy Award-winning film editor, William Goldenberg. William Goldenberg, EditorWilliam (Billy) Goldenberg is an award-winning editor who has worked on over 20 films and television shows. His numerous awards include the BAFTA and the Academy Award for Best Film Editing for Argo. Goldenberg also received Oscar nominations for his editing work on Seabiscuit, The Insider, Zero Dark Thirty, and The Imitation Game. He has worked closely with award-winning directors Michael Mann, Ben Affleck, and Kathryn Bigelow.And the Oscar goes to… (2:25)Billy talks about what it was like being nominated for the Academy Award for Editing for two films in the same year, Zero Dark Thirty and Argo. Goldenberg recounts how it was the most nerve-wracking thing that has ever happened to him. He talks about winning for Argo and his acceptance speech, focusing on the microphone to blur out the stars in the front row and how he has not been able to re-watch the speech.Learning to take criticism (8:19)Kevin asks Billy to talk about his mentor, Michael Kahn. Billy tells the story about how he took over for Kahn on the film Alive and the process of editing and re-editing on film. Kahn taught Billy a valuable lesson on how to take criticism and react positively.Working with directors (16:16)Billy and Kevin discuss what it takes to be a successful editor in Hollywood, and they delve into the process of what it is like to be in the editing room with such award-winning directors as Michael Mann and Ben Affleck. Goldenberg relates a story about going back and forth with Michael Mann while working on the film Ali.Length vs. Pace (19:30)Kevin brings up a vital concept in film editing, pace. The pair discuss the difference between the length of a film and the pace of the film and how it relates to how the audience reacts to a movie. Billy talks about being in the editing room with Ben Affleck for Gone Baby Gone and working on the pace and length of the film.Film school and early work (31:22)Billy talks about switching from medical school to film school and how he wanted to be an editor from early on. He talks about his first job as a PA and one of his first jobs as an assistant editor on Steven Spielberg’s film Always. How Bradley Cooper changed Argo (40:10)Kevin asks Billy to talk about his most memorable audience testing experience. Billy recounts multiple test screenings for Argo and how feedback from Bradley Cooper led to a significant change in the film that resulted in fantastic testing results.Host: Kevin GoetzGuest: William GoldenbergProducer:  Kari CampanoFor more information about William Goldenberg:IMDB: https://www.imdb.com/name/nm0325549/For more information about Kevin Goetz:Website: www.KevinGoetz360.comAudienceology Book: For more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by veteran producer and Hollywood creative executive, Todd Garner.Todd Garner, ProducerTodd Garner, formerly the Disney co-head of production, emerged from one of the most turbulent periods in that studio's history and transitioned from executive to producer. He co-founded Revolution Studios and then started his own production company, Broken Road Productions. He has developed, overseen, executive produced, or produced more than 170 films for more than a dozen studios and streaming services, including 25 films & television shows under his banner.The science and art of audience testing (4:51)Todd and Kevin discuss some of the intricacies of audience testing. Kevin talks about what he calls the science and art of audience testing and moving the audience from simply liking a film to developing a love connection with it. Todd and Kevin both agree that it’s about more than just the numbers.Todd’s journey (8:21)Todd recounts his journey from doing sketch comedy in high school to studying art and economics in college to a job at a major bank, and how that led to working at the Arsenio Hall Show. He talks about how his combined business & art background provided the fertile ground for a career as a producer and creative executive.Words of advice from Jerry Bruckheimer (21:57)Kevin states how much he admires how Todd has both the creative and business sense to be such a prolific producer. Todd mentions one of the best pieces of advice he ever received from his mentor, Jerry Bruckheimer, who said “I just make movies for me.” Todd talks about how that has guided his decision making, and how he strives to be emotionally connected to his movies.The business of movies (28:07)Kevin and Todd discuss how movies are greenlit in the studio system and the economics of marketing and PR when dealing with a theatrical release versus a release on a streaming service. The pair discuss why comedies, particularly romantic comedies, are easier to produce on a streaming service. What follows is an insider’s perspective on the economic advantage the streaming services have over the Hollywood studios.A wide range of mentors (36:44)Kevin asks Todd about his mentors, and who he looks up to in the industry. Todd talks about filmmakers who influenced him like Howard Hawks and Mel Brooks. He then talks about mentors who he worked with like Jeffrey Katzenberg, Jerry Bruckheimer, and Adam Sandler.Memorable audience screenings (45:16)Kevin asks Todd about his most memorable audience screenings from the 500 or so they have worked on together. Todd talks about Kevin’s gift of analyzing what is going on behind the audience research numbers and improving the movie through the audience analysis. Todd relates a hilarious story from the Con Air test screening.Host: Kevin GoetzGuest: Todd GarnerProducer:  Kari CampanoFor more information about Todd Garner’s upcoming projects:Website: https://www.brokenroadproductions.com/For more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by one of the most prolific and successful film producers of all time, Neal Moritz.Neal Moritz, ProducerNeal Moritz has produced over 70 films that have grossed over $11 billion worldwide. Neal founded the production company Original Film and is responsible for projects such as Sonic the Hedgehog, The Escape Room, 21 Jump Street, Passengers, XXX, as well as the TV series Prison Break and The Boys. He started with movies like I Know What You Did Last Summer and Cruel Intentions and went on to produce the Fast and the Furious franchise.The only opinion that really counts (1:53)Kevin and Neal jump right into the importance of audience research as Kevin asks Neal which test screenings stand out for him. Neal discusses the process and how it could be the best night of his life, an okay night, or a terrible night as he awaits the results. They go on to discuss major changes that were made to Escape Room, and how the audience reacted to the highly publicized redrawing of the Sonic the Hedgehog character.The most important question asked in an audience screening (8:21)Neal to identifies the single most important question asked in an audience test screening. This leads to an interesting discussion about the types of questions that are asked, how to sift through the noise, & how the findings can lead to important changes in the films.Screening Fast and the Furious 7 after the tragic passing of a star (13:59)Neal recalls his most memorable screening. Neal describes the decision to continue filming Fast and the Furious 7 after Paul Walker’s tragic passing. Neal shares the fear and nervousness he felt while finishing the movie. Kevin & Neal discuss the iconic final scene and how the audience’s emotional reaction at the test screening proved that Moritz and the studio made the right decision. Neal’s favorite genre (17:29)Neal talks about the challenges he enjoys when producing action movies. He discusses 21 Jump Street and how the combined use of action and comedy makes this his favorite type of movie to produce.How a canvas backpack led to a Hollywood career (29:43)Neal tells the story of how he got started in Hollywood. He talks about his childhood of growing up in a family-owned movie theater, then becoming an entrepreneur selling canvas backpacks that he saw in China, and his decision to sell his company to become a producer.The future of the film industry (33:59)Kevin and Neal discuss the moviegoing experience in the face of the rise of streaming companies like Netflix, Amazon, and Hulu. Neal talks about the value of seeing a movie in the theater, and how he decides which of his projects should be released theatrically versus streaming. The conversation turns to the economics of moviemaking and the value of having a proven producer attached to a film project.Host: Kevin GoetzGuest: Neal MoritzProducer:  Kari CampanoFor more information about Neal For more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by visionary producer and executive Roxanne Taylor and her husband, writer, director, and producer, Deon Taylor. Together, Roxanne and Deon have produced and directed Black and Blue, Fatale, Meet the Blacks, Meet the Blacks 2, The Intruder, Supremacy, and several others.Roxanne Avent Taylor, ProducerDeon Taylor, Writer, Director, Producer Roxanne and Deon co-founded the film company Hidden Empire Film Group, a multidimensional independent film company that has produced a strong slate of movies and TV shows. Through Hidden Empire Film Group, Roxanne and Deon find their projects, find the financing for the projects, create the marketing campaigns, and then distribute their own films.Underrepresentation in Hollywood (4:08)Roxanne and Deon discuss how they got their start in Hollywood. They both loved movies and wanted to make the kind of movies they wanted to see. One of their goals was to give opportunities to underrepresented communities in Hollywood, namely the African American community. Kevin Goetz touches on a project that he is bringing to historically black colleges and universities that aims to expose students in these communities to the business of market research in film and television.The Cheat Code and making movies for a diverse audience(14:26)Deon talks about audience testing and how he has come to believe it is like a cheat code for making a better movie. The discussion shifts to “the culture” and how the African American community was underserved by Hollywood in the past. The trio discusses how cultural shifts and trends cross racial barriers and how this affects filmmaking and audience testing in the wake of the MeToo Movement and the Black Lives Matter Movement.The importance of allies (25:16)Roxanne and Deon discuss the vision of Hidden Empire Film Group and their goal of making movies for everyone. They talk about the importance of allies and how striving to work with everyone allows them to create more opportunities for underrepresented people in Hollywood and makes good business sense. The highs and lows of audience screen testing (37:49)Deon tells the story of the audience test screening for The Intruder and touches on the range of emotions that filmmakers go through in the audience testing process. The trio discusses other audience testing experiences, including a film that tested great and one that didn’t test well.Sage Advice (42:52)Kevin asks Roxanne to offer a piece of sage advice to a young person who wants to get their start in film. Roxanne discusses the benefits of education and film school, but also how education differs from the real-life experience on a movie set.Host: Kevin GoetzGuests: Roxanne and Deon TaylorProducer:  Kari CampanoFor more information about Roxanne and Deon's upcoming projects:Website: https://hiddenempire.tv/Facebook: https://www.facebook.com/hiddenempirefilmgroup/For more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined 3-time Academy Award nominated & Emmy Award winning producer, Jason Blum in this re-released interview from earlier this year.  Jason is the founder & CEO of Blumhouse Productions, regarded as the driving force in the horror movie renaissance, and has produced over 150 movies and television series. He has been recognized by TIME magazine’s 100 list of the world’s most influential people and has appeared several times on Vanity Fair’s “New Establishment List.”Jason Blum, ProducerJason Blum has produced iconic franchises like Halloween, Paranormal Activity, Insidious, Happy Death Day, Sinister, among several others, and received Academy Award nominations for producing Whiplash, Get Out, and BlacKkKlansman. Jason is also a two-time Primetime Emmy Award-winning and a three-time Peabody Award-winning producer. More recently, Jason produced The Black Phone, and Halloween Ends.Scary Test Scores from Ouija and Halloween (5:17)Jason and Kevin discuss the Blumhouse movies with the biggest jump in scores following the audience test-screening process. They talk about Ouija and the original Halloween, and the massive jumps in scores after testing and reshooting.Scores vs. Feel and the testing issues with an entirely unique movie like Get Out (14:54)How does an audience respond to a movie that is unlike something they have never seen before? Kevin and Jason talk about audience testing for Get Out, and how the marketing, gut feeling, & test scores come into play with an unclassifiable film.How streaming has changed audience research and the movie-going experience (20:47)The global pandemic saw the rise of streaming services, and Kevin talks about the changes in audience research due to this rise. A fascinating discussion follows of what types of movies do well theatrically vs. streaming. Audience questions (32:13)Kevin fields questions from the audience including how much faith to put in the numbers that an audience gives verses the audience reaction, how many movie screenings before a film is released, and some insider stories from Kevin’s book, Audienceology, of how the audience research process led to massive DNA changes in some of the most well-known and loved movies in Hollywood.Testing an early version of Beauty and the Beast (38:02)Switching gears, Jason asks Kevin about audience testing and animated movies. Kevin recounts a story from Audienceology about audience testing for an early version of Beauty and the Beast. Join Kevin and his guest, producer Jason Blum, and learn how they successfully used audience screen testing to craft some of the most iconic horror franchises of all time. Listen in on a fascinating discussion of the future of theatrical movies in the streaming era, and enjoy some insider stories. Host: Kevin GoetzGuest: Jason BlumProducer:  Kari CampanoFor more information about JaFor more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by  the powerhouse filmmaking team of producer Kelly McCormick and director David Leitch to discuss, among other things, what makes their successful partnership work on megahits such as Deadpool 2, Fast & Furious Presents: Hobbs & Shaw, Atomic Blonde, and Bullet Train.Kelly McCormick, ProducerKelly produced Atomic Blonde and executive produced Deadpool 2 and Hobbs & Shaw, among countless other films and television projects prior to establishing the production company 87North with David. Among her previous credits, Kelly served as Executive Vice President of Production and Acquisitions at Sierra Affinity where she packaged and produced Academy Award®-winning and nominated films such as Hell or High Water, Whiplash, Nightcrawler, and Manchester by The Sea.David Leitch, Producer and DirectorDavid directed the global hits Bullet Train, Fast & Furious Presents: Hobbs & Shaw, Deadpool 2, and Atomic Blonde. He made his directorial debut co-directing John Wick, which he also produced, and subsequently served as executive producer on the sequels. David is also co-owner and co-founder of the award-winning, critically acclaimed stunt design company 87eleven Action Design with Chad Stahelski. Twists and turns in Atomic Blonde (4:51)The trio discuss some of the twists in the film Atomic Blonde, and how testing led to the film being changed to ensure that the audience bought in to some of the twists that Atomic Blonde took.From stuntman to director (14:15)David talks about how he got his start in the movies, going from a 3rd-grade teacher with a martial arts studio to directing some of the biggest action sequences of all time.Deadpool 2 and the Bake Off (18:08)Kevin talks about the screening process of Deadpool 2 with Kelly, who produced the film, and David, who directed it. They talk about how they both became involved with the movie, the mixture of irreverent comedy and heart that makes the Deadpool franchise successful, and the excellent screen test results of the film. They also delve into the “bake-off” concept in audience research where filmmakers can test different things with similar audiences.Making Bullet Train at the height of the pandemic (25:00)With Kelly as producer, and David as director, Bullet Train was made during the height of the pandemic. Listen to inside stories of what it was like working with the team to make this $100+ million blockbuster. Coming Soon (35:25)What’s next for Kelly and David? Here’s a taste -- action and Santa in the same movie.Host: Kevin GoetzGuest: Kelly McCormick and David LeitchProducer:  Kari CampanoFor more information about Kelly and David’s upcoming projects:Website: https://lnk.bio/87northaction/Facebook:  https://www.facebook.coFor more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by Andy Marx,  an award-winning writer and photographer, to share stories about old Hollywood, writing for Variety, and tales from growing up with Hollywood royalty.Andy Marx is a writer, producer, composer, musician, and an extraordinary artist & photographer. He is the grandson of famed television and film actor Groucho Marx of the Marx Brothers, and songwriter Gus Kahn whose hits include It Had to be You, Dream a Little Dream, and Makin’ Whoopee. Andy's  work has appeared in Variety, The Los Angeles Times, and Entertainment Weekly, among others. He is also the co-founder of the comedy website, Hollywood & Swine, and author of the book, Royalties, a multi-generational, historical romance is based on the lives of his grandfathers, Groucho Marx and  Gus Kahn. The start of audience testing and research from the perspective of a young journalist (3:46)Andy shares his fascination with audience testing, and the fascination with early box office returns in the 1980s among journalists and publicists. Andy and Kevin also touch on the earliest type of audience screening where stars like Chaplin, Buster Keaton, and Harold Lloyd would take comedic sequences to Hollywood Boulevard to test them with audiences.Growing up with Groucho (7:52)Andy discusses his childhood and his relationship with his grandfather, Groucho Marx. He shares inside stories about how he became, with a nudge from Jack Nicholson, the head archivist for Groucho’s hit show, You Bet Your Life.Audience test screening in early Hollywood (15:47)The Marx Brothers’ A Night at the Opera is one of the Marx Brothers’ all-time classic comedies. Andy tells an amazing story about how it had a terrible initial screening, but due to some brilliant behind the scenes maneuvering and a quick change of venue, the screening was saved. Andy and Kevin discuss the timeless lesson of the importance of screening with the right audience.Creative vision and the testing process (22:42)Kevin and Andy discuss how the Director’s creative vision can either hurt or help the audience testing process. They delve into the difference between modern-day movie blockbuster projects and how those differ from the old Hollywood studio system.Hollywood and Swine (36:36)Andy and his writing partner, Will McArdle, were responsible for the anonymous website, Hollywood and Swine, where they lampooned Hollywood with articles like Starbucks Bans Screenwriters From All 19,435 Locations Worldwide; Writers Guild of America Vows to Fight the Decision. Andy shares stories from writing parody, and how he doesn’t think he could get away with it today. It Had to be You (41:54)Andy sings and plays ukulele as he takes us out with one of his Grandfather Gus Kahn’s hits, It Had to be You.Join Kevin and his guest, Andy Marx, and learn about the history of Hollywood and audience research, and enjoy some insider stories on Kevin's poFor more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com