Don't Kill the Messenger with Movie Strategist Kevin Goetz

Send Kevin a Text MessageKevin is joined by Academy Award-winning producer and activist, Cathy Schulman.Cathy Schulman, ProducerCathy Schulman is a force to be reckoned with in the entertainment industry, using her platform to advocate for gender equality and empowering women. In this episode, Schulman opens up about her journey, sharing how her own experiences of sexism, harassment, and bullying ignited a deep passion for change. Cathy is committed to producing content that appeals to diverse audiences, particularly women and girls. The pair also discuss Cathy's Academy Award win for the film Crash and her experiences working on projects such as The Illusionist, Bad Moms, The Woman King, and Showtime’s The First Lady. A commitment to Diversity and Representation (03:17)Cathy Schulman discusses her advocacy for women in the entertainment industry, which stems from her personal experiences with sexism and harassment. Cathy shares what motivated her to become involved in organizations like Women in Film and ultimately establish her organization, ReFrame.Crash and the Academy Awards (08:50)Cathy shares what it was like to hear the name of her movie read at the Academy Awards. She talks about her prepared speech for the Oscars, which accidentally ended up being genocide statistics instead. Despite the unexpected turn, she spoke from the heart and thanked her husband and inspirations.Inspirations (12:39)Kevin asks Cathy about her primary inspiration in the film industry and Cathy talks about Barbara Boyle, the first woman to run a Hollywood studio and one of the founders of Women in Film.Audience Research and The Woman King (19:26)Cathy and Kevin discuss the audience testing process, and how it improved The Woman King. Cathy shares her view that pace, length, and clarity are the keys to the audience research process.Testing her upcoming project, The Idea of You (34:52)Cathy talks about her upcoming project, The Idea of You, starring Anne Hathaway. She shares some of the testing insights on the project.Representation and Women in Film (44:46)Cathy discusses the organization Women in Film, and the research that she has done to advance representation in the film industry. She focuses on the economics of representation and catering to a diverse audience.Tune in to hear Cathy and Kevin discuss the importance of listening to the audience, the challenges of filmmaking, Cathy's involvement with Women in Film, and her project, ReFrame, aimed at creating systemic change in the industry. Through her advocacy, she has emerged as a true champion for gender equality, inspiring others to challenge the status quo and rewrite the narrative, creating a future where every woman's voice is heard and valued.Host: Kevin GoetzGuest: Cathy SchulmanProducer:  Kari CampanoFor more information about Cathy Schulman:IMDB: https://www.imdbFor more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by Will Packer, acclaimed filmmaker and founder of Will Packer Productions.Will Packer, ProducerKevin Goetz is joined by industry trailblazer, Will Packer. A film and two-time Emmy-nominated producer, Packer is a mastermind when it comes to captivating audiences with stories that resonate across cultural boundaries. From his early days as a student filmmaker at Florida A&M University to the powerhouse behind hits like Think Like a Man, Girls Trip, and Straight Outta Compton, Will Packer has devoted his career to making movies that resonate with the audience. With an unyielding dedication to diversity and inclusivity, he has opened doors for underrepresented voices in the industry.Beverly Hills Cop and Packer’s early influences (07:15)Packer fondly recalls the impact of watching movies as a child and how they served as an escape and source of inspiration. He cites Beverly Hills Cop as a significant movie that made him realize the power of representation and humor, featuring a charismatic black lead who became a hero on screen.From an engineer to a DIY filmmaker (08:11)Will explains that his analytical mindset, combined with his creative inclinations, gives him a unique perspective. Packer shares the story of his persistence in securing a screening for his first film,Chocolate City, where the film garnered an enthusiastic response from the audience. The movie resonated with viewers portraying a world they could relate to.Creating inclusive movies with universal themes (11:21)Packer discusses how movies in the past were often exclusive, designed for specific audiences, but his aim is to create inclusive films with universal themes, featuring black characters but accessible to all.Diversity leads to success (28:57)Will and Kevin emphasize the value of diversity in the business world, stating that having more voices in the room leads to increased success. The pair agree that a creative industry thrives when there is a variety of perspectives and experiences represented.Creating content that people love (34:40)Kevin and Will discuss the importance of creating movies and media that people "love", not just "like". In this oversaturated media market, he focuses on creating movies that people are passionate about and will rush to tell their friends about. Producing the Oscars and the “slap heard ‘round the world” (37:42)Will talks about his experience producing the 2022 Academy Awards, a production that earned him an Emmy nomination. Will goes into the challenges of producing the Oscars, and how Chris Rock saved the show.Tune in to hear Will Packer's journey in the industry, starting from his early influences and his passion for storytelling, to his contributions to the entertainment industry and his commitment to championing underrepresented voices. Host: Kevin GoetzGuests: Will PackerProducer:  Kari CampanoFor more information about Will Packer:Website: For more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by Marty Bowen and Wyck Godfrey, powerhouse producers and founders of Temple Hill Entertainment.Marty Bowen, ProducerWyck Godfrey, Producer and Former Studio HeadKevin Goetz is joined by two exceptional guests who have produced some of the most popular entertainment of recent years.  Marty Bowen and Wyck Godfrey are the dynamic duo behind Temple Hill Entertainment. With a list of credits that includes blockbuster franchises like The Twilight Saga and The Maze Runner Trilogy, as well as critically acclaimed films like The Fault in Our Stars and First Man, these two industry powerhouses have left an indelible mark on the entertainment landscape. Their collaboration has yielded television hits such as FX's Dave, ABC's Revenge, and Hulu's Love, Victor. Marty and Wyck’s background and early careers (3:12)Wyck discusses his start in the film industry as an intern at New Line Cinema, his journey to becoming an executive, and his first project, National Lampoon's Spring Break. Marty talks about growing up in a small town in Texas, his international experiences, and the moment he decided to pursue a career in the movie business after watching Dances with Wolves.Roommates and the beginning of a partnership (7:19)Marty and Wyck reminisce about their early days as roommates, the excitement of pursuing their dreams in Hollywood, and the formation of their enduring partnership.A surprising screening of The Fault in Our Stars (14:49)Kevin recounts the surprisingly popular screening of The Fault in Our Stars. Godfrey shares how he tracked down John Green at a book signing, and how their shared love for Liverpool football led to their collaboration.Running a studio (22:31)Wyck shares his experience transitioning from being a producer to running the studio. He talks about the moment Jim Gianopulos offered him the opportunity and how he felt the need for a change. Marty Bowen reflects on Wyck's decision and compares it to his own transition from an agent to a producer.Lessons from Paramount (24:48)Kevin asks Wyck to share how his experience at Paramount helped the partnership when he returned to Temple Hill Entertainment. The discussion turns to the marketing of Smile and how the studio experience drove the distribution decisions.Superpowers (35:39)Kevin asks Marty and Wyck to discuss the other’s superpower, and what follows is an insightful discussion of the production partnership, and why it has been so successful.Tune in to hear Marty and Wyck discuss their partnership, their journey in the film industry, and their experiences working on various projects. The podcast episode also highlights their first projects, their partnership chemistry, and their mutual respect for each other's talents.Host: Kevin GoetzGuests: Marty Bowen and Wyck GodfreyProducer:  Kari CampanoFor more information about Wyck Godfrey and MartFor more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by Jim Gianopulos, former studio head of 20th Century Fox and Paramount Pictures.Jim Gianopulos, Studio HeadJim Gianopulos is a highly influential executive in the entertainment industry, known for his visionary leadership. With a career spanning decades, he has made significant contributions to film and television, overseeing major blockbusters such as Titanic, Avatar, and more recently, Maverick: Top Gun. Under Jim’s leadership at Paramount Pictures, he took a studio that was at an operating loss of nearly $500 million a year and built it into a significantly profitable studio. Gianopulos is celebrated for his exceptional creative instincts, strategic acumen, and unwavering dedication to storytelling, making him one of the most influential figures in modern cinema.Influential filmmakers and the privilege of running a studio (10:42)Jim talks about his early influencers in the film industry such as Martin Scorsese and John Cassavetes, his Greek heritage, and the privilege of running a studio.Searchlight's Marketing Strategy (20:57)Jim and Kevin talk about Searchlight's brilliant marketing strategy, and how they took creative risks on movies like Slumdog Millionaire.Ice Age (27:02)Jim shares a story about the almost missed opportunity with Ice Age, the decision to keep it, and the success of the franchise.Avatar's Budget (30:12)Jim talks about the challenges of greenlighting Avatar due to its expensive budget and new technology. He shares what it was like to work with James Cameron on the blockbuster film.Castaway's Ending (34:50)Jim discusses the audience screening of Castaway  and how audience reaction led to a change in the film’s ending that was crucial to its success.Testing Movies with Audience Feedback (39:28)Jim and Kevin discuss the importance of testing movies with audience feedback and how it helps to serve the audience better.The Release of Top Gun: Maverick (45:12)Jim talks about the pressure and decision-making process behind the release of the movie Maverick during the COVID-19 pandemic.The Changing Entertainment Landscape and the Green-Lighting Process (48:23)Jim discusses his thoughts on the future of movie theaters and why he believes they will always exist. The conversation turns to the flexibility of film distribution and how movies can be moved between theatrical releases and streaming platforms.Tune in to hear Kevin and Jim discuss Jim’s career in the movie industry and his guiding principles for making successful movies. Throughout the conversation, Jim stresses the importance of making bold decisions and taking calculated risks. The pair discuss the importance of audience feedback and testing in making successful movies, as well as the challenges and opportunities facing the movie industry in the current landscape.Host: Kevin GoetzGuest: Jim GianopulosProducer:  Kari CampanoFor more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by Mark Gordon, film and television producer, Academy Award nominee, and Golden Globe winner.Mark Gordon, ProducerMark Gordon, a visionary producer and executive in the entertainment industry, boasts an impressive array of career highlights. From producing critically acclaimed dramas to commercially successful films, his portfolio is a testament to his creative prowess. Notable highlights include producing groundbreaking television series like Grey's Anatomy and Criminal Minds, as well as blockbusters such as Saving Private Ryan and Speed. With a knack for identifying compelling projects and pushing boundaries, Gordon has solidified his status as a true trailblazer. His exceptional talent and creative vision have been recognized with industry honors including Emmy Awards, BAFTA Awards, PGA Awards, and an Acadamy Award nomination.Early beginnings and challenges (8:24)Mark Gordon talks about his decision to go to film school and focus on producing, despite the fact that film schools were primarily for aspiring directors and writers. Mark Gordon talks about his early struggles in the entertainment industry and how he picked himself up after feeling like a failure.Swing Kids and the making of Speed (15:50)Kevin and Mark talk about the making of the movie Swing Kids, the background of the movie, and the cast. Mark goes on to discuss the development and production of the movie Speed, including how it was almost made at Paramount, the surprising audience test screening, and the unexpected success it had at the box office.Saving Private Ryan and the challenges of screenwriting(24:08)Mark discusses how he got involved in producing the movie Saving Private Ryan, including the process of developing the story with Bob Rodat and pitching it to studios. Mark shares the story of keeping the involvement of Steven Spielberg a secret from the studio.Transitioning to television and Grey’s Anatomy (31:09)Mark discusses his transition from producing movies to producing television, including his first project with Shonda Rhimes. Mark Gordon talks about his early creative relationship with Shonda Rhimes and his involvement with Grey's Anatomy, including casting decisions and the editing process. Mark shares his philosophy on producing and how sometimes the best thing a producer can do is get out of the way.Full circle (40:25)Mark addresses his decision to leave Hollywood for New York and London. Kevin and Mark talk about their mutual background and love for New York, and Mark’s current project, The Life of Pi on Broadway.Tune in to hear Kevin and Mark and their fascinating conversation about producing film and television.  Host: Kevin GoetzGuest: Mark GordonProducer:  Kari CampanoFor more information about Mark Gordon:IMDB: https://www.imdb.com/name/nm0330428/For more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by Ellen Goldsmith-Vein, founder and CEO of Gotham Group, a management and production company.Ellen Goldsmith-Vein, Gotham Group CEO, ProducerEllen Goldsmith-Vein is a business woman and producer, widely recognized for her prolific work as the founder and CEO of Gotham Group, a leading management company in the entertainment industry. In addition to her successful career in management, Ellen is a notable philanthropist and political fundraiser, dedicating her time and resources to various charitable causes. With an impressive portfolio spanning both television and film, Ellen has produced blockbuster hits such as The Maze Runner film series, which grossed over 1 billion dollars at the box office worldwide. She has also produced critically acclaimed films such as Star Girl and its sequel Hollywood Star Girl, Wendell and Wild, Abduction, My Best Friend's Exorcism, and The Spiderwick Chronicles. Ellen's work has earned her several accolades, including an Emmy award nomination in 2008 for her contributions to the popular television series, Creature Comforts.Ellen's background and starting Gotham Group (3:00)Ellen talks about being the first woman to own the size of management company that she does. She discusses how she started Gotham Group 30 years ago and how she went from a career in banking to the entertainment industry.Ellen's transition to representation (8:10)Ellen talks about her desire to be on the same side of the table as the talent and how she transitioned to the representation business.Finding White Space(14:15)Ellen discusses the importance of finding white space in the industry and how focusing on the animation space helped Gotham Group become successful.Producing a $125 million movie (17:53)Ellen talks about her experience producing The Spiderwick Chronicles and the challenges of being a producer.Social activism (26:39)Kevin and Ellen discuss Ellen and her husband Jon Vein’s involvement in social activism and their efforts to make a positive impact through their work in the entertainment industry.Challenges of being a woman in a male-dominated industry (37:10)Ellen talks about the difficulties of being a woman in the entertainment industry and how she had to work hard to be taken seriously. Providing opportunities and advice for young women (38:34)Ellen discusses the importance of providing opportunities for young women in the entertainment industry and how she tries to help them get their foot in the door. Ellen gives advice to young women to focus on their own work and not worry about what others are doing to create success for themselves.Tune in to hear Kevin and Ellen discuss Ellen's career path, her experience as a producer, her political activism, and the challenges of being a woman in a male-dominated industry.Host: Kevin GoetzGuest: Ellen Goldsmith-VeinProducer:  Kari CampanoFor more information about Ellen Goldsmith-Vein:The GothamFor more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by Martha Coolidge, a celebrated American film director known for her groundbreaking work in the film industry.Martha Coolidge, DirectorCoolidge has directed a wide range of films over the course of her career, including the iconic 1983 teen comedy Valley Girl, the critically acclaimed drama Rambling Rose, and the romantic comedy Introducing Dorothy Dandridge. She has received numerous awards and accolades for her work, including the Women in Film Crystal Award. She has served as the president of the Directors Guild of America, making her one of the most influential women in Hollywood. Throughout her career, Coolidge has been a trailblazer for women in the film industry, inspiring a new generation of filmmakers with her innovative storytelling approach and commitment to diversity and inclusivity.An Actor’s Director (4:05)Martha has the reputation of being an actor’s director. Having worked with such names as Nicolas Cage, Val Kilmer, Halle Berry, Laura Dern, and Robert Duvall, Martha shares her directing process and how her goal is to figure out what an actor needs to be relaxed.Early career and turning trauma into a documentary (6:28)Martha talks about her early directing experience at the Rhode Island School of Design. She discusses her early years as a documentary filmmaker. “Gag me with a spoon.” On self-producing Valley Girl(11:28)Kevin asks Martha about her first job in Hollywood, and Martha talks about financing Valley Girl, shooting it in New York, and capturing the idiosyncratic voice of the movement. Martha shares how Brian Grazer saw Valley Girl, liked it, and how that led to her directing Real Genius starring Val Kilmer.The screening process and being a literal nervous wreck (13:19)The test screening process tends to make filmmakers nervous. Martha shares her experience with the audience preview of Valley Girl and how they pulled people in off the street to preview the film.Love for directing and making a movie several times (19:12)Kevin asks Martha about her favorite part of filmmaking. Martha talks about her love of directing and her special relationship with actors. She also shares her passion for post-production and how you make the movie several times in post.First woman president of the Director’s Guild of America (28:45)Coolridge was named the first woman president of the Director’s Guild of America. She talks about how some were not ready for a woman president, but most welcomed the diversity. Kevin and Martha discuss women in filmmaking and the underrepresentation of female directors. Host: Kevin GoetzGuest: Martha CoolidgeProducer:  Kari CampanoFor more information about Martha Coolidge:IMDB: https://www.imdb.com/name/nm0004838/Instagram: https://www.instagram.com/marthacoolidge/?hl=enTwitter: For more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by highly accomplished film and television producer and former studio executive, Jonathan Glickman. Jonathan Glickman, Producer and Former Studio ExecutiveWith over two decades of experience in the entertainment industry, he has established himself as a creative force and a visionary producer with a keen eye for identifying and developing successful projects. As president of the MGM Motion Picture Group, Glickman guided a bankrupt company into a thriving studio. During his tenure, he oversaw production on Skyfall and Spectre, the two highest-grossing installments of the James Bond franchise, as well as No Time to Die, Daniel Craig’s final outing in the series. Other highlights of his tenure include overseeing the production of the Rocky spinoff Creed and Creed 2 and the 2019 animated hit The Addams Family. After his tenure at MGM, Glickman founded Panoramic Media. His productions include Creed 3 and the Golden Globe-nominated tv series Wednesday, which recently became the second most-watched show in Netflix’s history.Important lessons from growing up in a political family (3:42)Jonathan grew up in Kansas, where his father was a congressman, and he learned an important political lesson that carried over to his career in entertainment, the public is always right. Kevin and Jonathan discuss the intersection of entertainment and politics. “All that matters are beginnings and endings and in the end, the beginning doesn't matter”(10:19)Kevin and Jonathan discuss the importance of a good ending and leaving the audience satisfied. Jonathan emphasized how everything should lead up to that ending in order to have people buzzing about the movie as they leave the theater.The elevator pitch (12:47)Jonathan discusses how he landed his first internship at Caravan Pictures by cornering Joe Roth, the head of Caravan, in an elevator and asking him for the internship. The pair discuss Jonathan’s rise at Caravan, how, as an intern, he pitched the idea for a Jerky Boys movie followed by While You Were Sleeping. Four years later, Jonathan became head of the studio.The Creed Bake-Off (31:53)The pair discuss the film Creed and how screening two different endings led to the decision to have Adonis Creed lose at the end of the first film. Jonathan relates that the film was shot with two endings which were shown to test audiences. Both endings tested well, but one tested higher. He also shares a story of what happened when Sylvester Stallone joined the Creed focus group.Marketing and the streaming platforms (41:38)With the success of Wednesday, Kevin and Jonathan turn the discussion to streaming platforms and marketing. Wednesday as the main character (45:43)Glickman talks about The Addams Family and why he wanted to focus on Wednesday as the main character for the Netflix series.Host: Kevin GoetzGuest: Jonathan GlickmanProducer:  Kari CampanoFor more infoFor more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by Nancy Kirhoffer, a highly experienced post-production supervisor, to delve into the intricacies of successfully bringing movies to completion.Nancy Kirhoffer, Post-Production SupervisorToday we have the pleasure of speaking with Nancy Kirhoffer, a distinguished post-production specialist with over 150 films to her name. With a remarkable career spanning indie films to blockbuster hits, Nancy has gained a wealth of knowledge and experience in the art of bringing movies to completion. In this episode, Nancy shares her insights on the intricacies of post-production, the challenges and rewards of audience test screenings, and the secrets to delivering a successful final product. What is the role of a post-production supervisor/producer? (3:04)Kevin and Nancy discuss the role of a post-production producer and the difference between a post-production producer and a post-production supervisor and how her role has changed over time.How Nancy got her start by working with one of her idols (7:30)Nancy recounts getting her start in Hollywood, crashing film classes, and how she went from a PA to working as an assistant with one of her idols, Mary Lambert.Guiding first-time filmmakers through the screening process (16:07)Nancy has done a lot of work with independent filmmakers and first-time directors. Kevin asks Nancy what it is like walking a first-time director through the screening process. Nancy discusses the importance of getting out of the editing room and into a theater to see how the movie plays on the big screen, and in front of an audience.Screening surprises and Neighbors 2 (20:35)Kevin asks Nancy about the biggest surprise she has seen at an audience test screening. Nancy talks about the screening for Neighbors 2 and the changes that had to be made to improve the testing scores.Walking Olivia Wilde through her first test screening (22:54)Nancy shares a story about the first audience screening for the movie Booksmart and walking first-time director Olivia Wilde through the screening process.Working with Screen Engine/ASI and what sets them apart (28:19)Nancy talks about working with Kevin’s company, Screen Engine/ASI, and how the moderators at Screen Engine have a real and genuine love of movies. The pair discuss some of the intricacies of audience screen testing, and how the moderator’s enthusiasm for movies can add authenticity to the screening process.The most important questions asked at a screen test (32:18)Kevin asks Nancy about moderator questions during a focus group. Kevin and Nancy both share the questions that they find to be the most useful to the filmmakers. Advice for anyone wanting to go into the field of post-production (37:21)Nancy discusses the role of post-production, and the skill set required to be a good post-production supervisor. She talks about money and time and being able to manage both while keeping a project on track.Host: Kevin GoetzGuFor more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com

Send Kevin a Text MessageKevin is joined by Amy Baer, veteran producer and studio executive, to discuss her multi-faceted Hollywood career.Amy Baer, Producer & Studio ExecutiveToday we have the pleasure of speaking with Amy Baer, a trailblazer in the entertainment industry. With a diverse background that includes work at major studios, heading an independent development fund, and producing, Amy's expertise is unparalleled. Her impressive track record speaks for itself, with films under her supervision and/or production grossing a staggering $2 billion worldwide. But that's not all, Amy is also a champion for women in the entertainment industry, serving as the board president of Women in Film and the head of Landline Pictures.The audience is all that matters (3:00)Kevin kicks off the podcast by delving into a topic that holds great significance to both him and Amy - the importance of knowing your audience. Amy talks about creating content, any content, and how important it is to know who you are creating that content for.Heading up CBS Films (6:02)Kevin asks Amy what it was like running CBS Films for four years and having the authority to green-light movies. Amy talks about her experience running the studio in a tumultuous time in the entertainment business during an actors’ strike, a writers’ strike, and an economic downturn. The pair discuss what a tremendous responsibility it is to make the decision to green-light a film and the business factors that go into making that decision.Landline Pictures and the importance of knowing your audience (17:22)Sticking with the theme of knowing an audience, Amy discusses her new production studio, Landline Pictures, where the focus is making movies for older audiences. Kevin talks about the importance of research, and Amy shares the amount of research that went into deciding to make films for this specific audience. Growing up with a famous father and making it on her own (23:22)Kevin asks Amy what it was like growing up with Happy Days’ Tom Bosley as a father. Amy shares childhood memories of visiting the set of Happy Days and hanging out with her father’s work friends including Ron Howard. The pair discuss nepotism in Hollywood and how Amy made it on her own. Advocating and fighting for women in the entertainment industry (35:55)With her extensive filmmaking experience, and as board president of Women in Film, Amy has a unique perspective on being a working woman in the entertainment industry. Amy discusses her early female mentors and successfully maintaining a work-life balance as a Hollywood executive. Amy stresses the importance of communication and community with other women as something that is needed in the industry.What’s next for Amy Baer (43:39)Kevin asks Amy what she is currently working on, and what she is excited about. Amy discusses two new projects at Landline Pictures including Back Nine, a new film starring Renée Zellweger.Host: Kevin GoetzGuest: Amy BaerProducer:  Kari CampanoFor more information about AmyFor more information about Kevin Goetz:- Website: www.KevinGoetz360.com- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360- LinkedIn @Kevin Goetz- Screen Engine/ASI Website: www.ScreenEngineASI.com