

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

Mar 2, 2021 • 38min
825: How to Overcome Objections to App Subscriptions with Dan Clark
Today's guest is Dan Clark, the CEO of Brain.FM. You will discover how he went from working for free to now CEO of the company.
Other topics covered during the interview:
- How he found out about the app and applied to work for free
- Why he used reactive native to build the first version
- Why he decided to NOT build the app himself
- How he grew by investing in the science of the app
- How to overcome objections to the app's subscription
- Was it hard to work for another company after having your own company
- How to decide whether to build a lifestyle business vs going bigger
- Why he brought on a COO
- The lessons learned from going from a lifestyle business to one with employees
- Why referral marketing is one of the best channels
- What's working with LinkedIn ads?
Dan Clark is the CEO of Brain.FM
Show Mentions
- Amplitude
- Fireflies.ai
- Fav app: Roam Research
SPONSORS
GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Mar 1, 2021 • 19min
Do This Before Building Your App - How to Create an App Startup (Part 1)
Discover the critical steps you need to think about before you start building your app idea.
Topics:
Create a company not just an app
How to do market research
How to simply validate your app idea
How to turn your idea into a working prototype
How to fund your app idea
B7Dev
http://b7dev.com/
SPONSORS
GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Feb 25, 2021 • 1h 2min
Overpass Apps Joins App Masters Live
This week we have Eric Wroolie from Overpass Apps joining us to answer all your app development related questions. He's got a popular YouTube channel where we shares a lot of great advice for app developers.
Overpass is a mobile app development agency based in Oxfordshire in the UK
Topics Covered:
04:06 - Trends in the app store
05:51 - Ad revenue getting harder to monetize
07.02 - How YouTube can help your business
16:33 - Motivational Quotes App Audit
24:26 - Native vs Flutter or Xamarin
29:34 - Should you be concerned about cyber attacks while building app?
32:06 - What benefits do you get by having a user register for your game?
34:40 - What is the minimum daily downloads to get revenue traction?
35:44 - Goddness app audit
44:37 - Should you monetize with monetize with Facebook?
45:30 - Why is Admob revenue getting more difficult
54:59 - Reward full screen ads vs video ads
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Feb 23, 2021 • 36min
824: How Indies Can Adjust to IDFA with Lior Barak
Today's guest is Lior Barak, a data strategist with over 12 years of expeirnece in the field. Lior worked for companies such as Nielsen, Cisco, Lovoo, Zalando and more. He is the author of "Data is Like a Plate of Hummus", Co-host of "WHAT the Data?!" Podcast and Co-founder of Tale About Data.
You will discover...
How indies can adjust to IDFA
What metrics make the biggest difference for your app business
How to build in-house data analytics tools
Why you must have a communication line with your customers
`What's the primary growth channel, is it still Facebook and Google?
Lior Barak is the Co-founder of Tale About Data.
Show Mentions
- Fav app: Trello
- WHAT the Data?
- Data is Like a Plate of Hummus
- Apple article about data
- Lior Blog Post: Serving users no dollars
- Lior Blog Post: Wabi-Sabi your data
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Feb 18, 2021 • 56min
Lets build that app from idea to launch
Chaim Sajnovsky from B7Dev.com discusses app development from idea to launch - leveraging free technology, Flutter, social media for low budgets, essential SDKs, cloud computing basics, and the need for NDAs. Valuable insights on coding, machine learning libraries, iOS vs Android, design, marketing strategies, app analytics, user engagement, membership sales, wireframing, and communication with app agencies.

Feb 16, 2021 • 44min
823: What To Do When Growth is Slow
Are you struggling with your app's growth. Well, we have the Co-Founders of Veme.ly to share how they've persisted through the ups and downs to finally break through.
You will also discover...
- How they knew when to pivot their app
- How customer support drives app growth
- Why eliminating the US in Apple Search Ads has driven tremendous ROI growth
- How they're using Clubhouse to drive downloads
Hassan Ahmed and Maverick Eguia are the Co-Founders of Veme.ly.
Show Mentions:
Instabug
Podcast interview with Christy Laurence
RevenueCat
Fav app: Clubhouse: (iTunes | GooglePlay)
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
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Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Feb 15, 2021 • 12min
The Facebook Retargeting Ads That Drives App Revenues
Discover the step-by-step guide on how to start Facebook advertising and how to retarget users to get them to subscribe to your app.
Mike Durst, Co-Founder at OOMPH, shares how he uses Facebook retargeting to drive more app subscription revenue.
You can watch this video: http://youtu.be/j3U2bnUWJS0
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
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Get your app audited: http://www.appmasters.com/audit
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SPONSORS
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Feb 11, 2021 • 1h 1min
Case Study: How SuperMama Increased 3X Their LTV
In this week's live stream, you will discover how an app audit from a previous live stream led to a 3X increase in lifetime value for SuperMama. He shares his revenue numbers, what changes he made to the app, and how he adjusted his marketing.
This week's guest is Andrey Peshkov, a tech entrepreneur who worked as a CFO for +10 years. He is the creator of SuperMama - a breastfeeding tracker app.
Topics Covered:
04.41 - How SuperMama 12X Revenue
18:40 - The pricing page that led to 12X revenue
25:03 - How did Andrey choose this niche?
27:27 - How to calculate LTV of an app
28:57 - How to wireframe your app
29:39 - The Apple Search Ads campaign that is performing the best
30:56 - How to use Branch.io to track the best ROI of a Apple Search Ads keyword
32:11 - How to optimize ad spend for Apple Search Ads
32:21 - How to optimize Facebook ads for different countries
37:44 - PingMe App Audit
48:17 - Twidget App Audit
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Feb 9, 2021 • 39min
822: All Your App Development Questions Answered with Elisabeth Bohlmann
Are you trying to build your first app or scale your app development? Well today's guest is Elisabeth Bohlmann, the VP Client Strategy at December Labs.
You will discover:
What should be the first step when thinking about building an app
How to hire the right developer (freelancer vs dev shop)
What documentation you should have before gathering development quotes
What is the difference between Native and Hybrid Mobile App Development
Why UX research is so important before you build out the first prototype
Elisabeth Bohlmann is the VP Client Strategy at December Labs.
Show Mentions:
- Is My App Really Mine? Five tips for avoiding developer hijacking
- Fav app: Shazam
SPONSORS
From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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Feb 8, 2021 • 11min
This Motivation App Makes $600,000 a Month
In today's video, I want to show you an app. A motivational app is making over $600,000 a month.
You can watch this video: http://youtu.be/f8w7exZnwi4
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
***************
Get your app audited: http://www.appmasters.com/audit
***************
SPONSORS
Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
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