App Marketing by App Masters

Steve Young
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Mar 2, 2021 • 38min

825: How to Overcome Objections to App Subscriptions with Dan Clark

Today's guest is Dan Clark, the CEO of Brain.FM. You will discover how he went from working for free to now CEO of the company. Other topics covered during the interview: - How he found out about the app and applied to work for free - Why he used reactive native to build the first version - Why he decided to NOT build the app himself - How he grew by investing in the science of the app - How to overcome objections to the app's subscription - Was it hard to work for another company after having your own company - How to decide whether to build a lifestyle business vs going bigger - Why he brought on a COO - The lessons learned from going from a lifestyle business to one with employees - Why referral marketing is one of the best channels - What's working with LinkedIn ads? Dan Clark is the CEO of Brain.FM Show Mentions - Amplitude - Fireflies.ai - Fav app: Roam Research SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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Mar 1, 2021 • 19min

Do This Before Building Your App - How to Create an App Startup (Part 1)

Discover the critical steps you need to think about before you start building your app idea.   Topics: Create a company not just an app  How to do market research  How to simply validate your app idea  How to turn your idea into a working prototype How to fund your app idea   B7Dev  http://b7dev.com/ SPONSORS GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com. B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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Feb 25, 2021 • 1h 2min

Overpass Apps Joins App Masters Live

This week we have Eric Wroolie from Overpass Apps joining us to answer all your app development related questions. He's got a popular YouTube channel where we shares a lot of great advice for app developers.   Overpass is a mobile app development agency based in Oxfordshire  in the UK Topics Covered: 04:06 - Trends in the app store 05:51 - Ad revenue getting harder to monetize 07.02 - How YouTube can help your business 16:33 - Motivational Quotes App Audit 24:26 - Native vs Flutter or Xamarin 29:34 - Should you be concerned about cyber attacks while building app? 32:06 - What benefits do you get by having a user register for your game? 34:40 - What is the minimum daily downloads to get revenue traction? 35:44 - Goddness app audit 44:37 - Should you monetize with monetize with Facebook? 45:30 - Why is Admob revenue getting more difficult 54:59 - Reward full screen ads vs video ads SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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Feb 23, 2021 • 36min

824: How Indies Can Adjust to IDFA with Lior Barak

Today's guest is Lior Barak, a data strategist with over 12 years of expeirnece in the field. Lior worked for companies such as Nielsen, Cisco, Lovoo, Zalando and more. He is the author of "Data is Like a Plate of Hummus", Co-host of "WHAT the Data?!" Podcast and Co-founder of Tale About Data. You will discover... How indies can adjust to IDFA What metrics make the biggest difference for your app business How to build in-house data analytics tools Why you must have a communication line with your customers `What's the primary growth channel, is it still Facebook and Google? Lior Barak is the Co-founder of Tale About Data. Show Mentions - Fav app: Trello - WHAT the Data? - Data is Like a Plate of Hummus  - Apple article about data  - Lior Blog Post: Serving users no dollars  - Lior Blog Post: Wabi-Sabi your data  SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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Feb 18, 2021 • 56min

Lets build that app from idea to launch

Chaim Sajnovsky from B7Dev.com discusses app development from idea to launch - leveraging free technology, Flutter, social media for low budgets, essential SDKs, cloud computing basics, and the need for NDAs. Valuable insights on coding, machine learning libraries, iOS vs Android, design, marketing strategies, app analytics, user engagement, membership sales, wireframing, and communication with app agencies.
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Feb 16, 2021 • 44min

823: What To Do When Growth is Slow

Are you struggling with your app's growth. Well, we have the Co-Founders of Veme.ly to share how they've persisted through the ups and downs to finally break through. You will also discover... - How they knew when to pivot their app - How customer support drives app growth - Why eliminating the US in Apple Search Ads has driven tremendous ROI growth - How they're using Clubhouse to drive downloads Hassan Ahmed and Maverick Eguia are the Co-Founders of Veme.ly. Show Mentions: Instabug  Podcast interview with Christy Laurence RevenueCat  Fav app: Clubhouse: (iTunes | GooglePlay) SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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Feb 15, 2021 • 12min

The Facebook Retargeting Ads That Drives App Revenues

Discover the step-by-step guide on how to start Facebook advertising and how to retarget users to get them to subscribe to your app.     Mike Durst, Co-Founder at OOMPH, shares how he uses Facebook retargeting to drive more app subscription revenue.   You can watch this video: http://youtu.be/j3U2bnUWJS0 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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Feb 11, 2021 • 1h 1min

Case Study: How SuperMama Increased 3X Their LTV

In this week's live stream, you will discover how an app audit from a previous live stream led to a 3X increase in lifetime value for SuperMama.   He shares his revenue numbers, what changes he made to the app, and how he adjusted his marketing.   This week's guest is Andrey Peshkov, a tech entrepreneur who worked as a CFO for +10 years. He is the creator of SuperMama - a breastfeeding tracker app.    Topics Covered: 04.41 - How SuperMama 12X Revenue 18:40 - The pricing page that led to 12X revenue 25:03 - How did Andrey choose this niche? 27:27 - How to calculate LTV of an app 28:57 - How to wireframe your app 29:39 - The Apple Search Ads campaign that is performing the best 30:56 - How to use Branch.io to track the best ROI of a Apple Search Ads keyword 32:11 - How to optimize ad spend for Apple Search Ads 32:21 - How to optimize Facebook ads for different countries 37:44 - PingMe App Audit 48:17 - Twidget App Audit SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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Feb 9, 2021 • 39min

822: All Your App Development Questions Answered with Elisabeth Bohlmann

Are you trying to build your first app or scale your app development? Well today's guest is Elisabeth Bohlmann, the VP Client Strategy at December Labs.  You will discover: What should be the first step when thinking about building an app How to hire the right developer (freelancer vs dev shop) What documentation you should have before gathering development quotes What is the difference between Native and Hybrid Mobile App Development Why UX research is so important before you build out the first prototype Elisabeth Bohlmann is the VP Client Strategy at December Labs. Show Mentions: - Is My App Really Mine? Five tips for avoiding developer hijacking  - Fav app: Shazam SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************
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Feb 8, 2021 • 11min

This Motivation App Makes $600,000 a Month

In today's video, I want to show you an app. A motivational app is making over $600,000 a month. You can watch this video: http://youtu.be/f8w7exZnwi4 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training  *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

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