

App Marketing by App Masters
Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
Episodes
Mentioned books

May 22, 2023 • 1h 19min
7-Figure App Exit: A Guide to Selling Your App
In this exciting video, we delve into the world of app entrepreneurship and discuss the thrilling journey of selling your app business for a staggering seven figures. If you've ever dreamed of turning your app into a lucrative venture and cashing in on your hard work, this is the video for you!
Join us as we explore the strategies, insights, and experiences of successful app entrepreneurs who have made a fortune by selling their app businesses. From building a strong foundation to scaling your app to impressive heights, we uncover the secrets that can help you attract potential buyers and secure a seven-figure deal.
Throughout the video, we'll be covering a range of crucial topics. We'll discuss how to evaluate the value of your app business, the key factors that buyers consider when making an acquisition, and the steps you need to take to prepare your app for sale. Whether you've built a mobile game, productivity tool, or lifestyle app, our expert tips and advice will help you navigate the complex process of selling your app business.
Subscribe to our channel, like this video, and let's dive into the exciting world of app entrepreneurship together!
Learn more:
https://www.linkedin.com/in/alon-waller-902146140/
https://bluethrone.io/
You can also watch the video: https://youtube.com/live/MdVERizc488
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
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May 15, 2023 • 1h 9min
Subscription Optimization & Pricing Strategy
Launch your revenue strategy in just 4 days!
Discover a structured approach to monetization, pricing, subscription, and everything in between.
Today's guest is Vahe Baghdasaryan, Sr. Growth Marketing Manager at CoinStats. You will discover how he's increased the daily revenue at CoinStats by more than 113% and the number of new users who start a free trial by more than 87%.
Topics:
- How to build your pricing strategy
- How to reduce churn
- How to develop lifecycle marketing strategies for subscription optimization and subscriber retention
Use the code "APPMASTERS" to get 20% off his subscription optimization course :
https://maven.com/vahe-baghdasaryan/subscriptionoptimization
App Audits:
https://play.google.com/store/apps/details?id=com.quotes.motivationapp&hl=en_US&gl=US
https://apps.apple.com/us/app/couplet-naughty-couple-games/id1593016036
You can also watch the video: https://youtube.com/live/yFPd4XUn4nM
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

May 11, 2023 • 8min
How to Instantly 2X Your App Store Ratings
In this case study, you will discover the simplest strategy to instantly increase your app store ratings.
We uncover the tried and true methods that app developers can use to drive engagement and positive feedback.
Through this case study, app developers will gain valuable insights into the factors that impact app store ratings and learn practical tips for improving their own ratings. Whether you're a seasoned developer or just starting out, this case study is a must-watch for anyone looking to increase the success of their app in the competitive world of app stores. So, join us as we explore the world of app store ratings and discover the keys to success!
You can also watch the video: https://youtu.be/KBjqIx_4Yec
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

May 8, 2023 • 57min
Product Led Growth with OkCupid's Head of Product Marketing
Learn product led growth with Jane Reynolds, the Head of Product Marketing at OkCupid - the exclusively inclusive dating app that matches daters on what truly matters to them.
You will discover...
- How to leverage new features to drive growth
- How to prioritize your product roadmap
- How she continuously improves the app's matching algorithm via OkCupid's infamous matching questions
During her six-year tenure at the company, Jane has championed OkCupid's mission to provide the best experience for ALL of its users, no matter who or what they're looking for.
She not only continuously improves the app's matching algorithm via OkCupid's infamous matching questions and collaborates in localizing the app experience for markets around the world, but also leads efforts to rollout one-of-a-kind product features that speak to users' current needs.
App Audits:
https://play.google.com/store/apps/details?id=com.daaz.studio.all.language.translator
https://apps.apple.com/hu/app/see-events-in-bali/id1599523560
You can also watch the video: https://youtube.com/live/HbB-u6VMmI8
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

May 1, 2023 • 11min
How to Reduce Customer Churn
How to recover your churned customers.
In this video, you will discover the challenges of winning back customers who have cancelled their trial subscription for your app with Jeff Grang, who is the co-founder and CPO @ Purchasely.
Losing customers can be frustrating, but there are steps you can take to bring them back and keep them engaged.
We'll cover some proven strategies, such as sending personalized emails, offering exclusive promotions, and providing exceptional customer service.
Whether you're a startup or an established business, these tips can help you recover lost revenue and build a loyal customer base. Don't miss out on the opportunity to win back your cancelled app trial customers - watch this video now!
You can also watch the video: https://youtu.be/3cljHO7lDHA
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

May 1, 2023 • 1h 14min
A/B Testing Experiments That Generate Big Results
Discover the tiny A/B tests that you can experiment with that generate massive results.
You will learn:
- What is A/B Testing
- The Do's and Don'ts of A/B Testing
- How to optimize your activation funnel
- The paywall tests that are generating more revenue
Léa is a Product & Growth consultant for consumer apps. She has built digital products for over a decade with the likes of Uptime, the 5-min knowledge app that was nominated top Android Apps of 2021, and Bumble & Badoo dating apps used by over 500 million people.
App Audits:
https://play.google.com/store/apps/details?id=com.blizz.wtmp.snap.intruder.lockwatch
https://apps.apple.com/us/app/waiter-pal-tip-tracker/id1619187216
You can also watch the video: https://youtube.com/live/Yl0OiRwRC90
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Apr 25, 2023 • 4min
Copy This Email Marketing Sequence to Increase App Subscriptions
Discover the simplest email marketing strategy that you can use to increase your app’s monetization.
Jake Mor, CEO and Co-Founder of Superwall, suggests sending one email a day for the first 30 days with a simple GIF and a call to action to subscribe.
You will also discover how to use push notifications to re-engage your users.
You can also watch the video: https://youtu.be/KSkTeoQIwik
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Apr 24, 2023 • 1h 9min
App Monetization & Growth Masterclass
Improving your app monetization has 4X the impact on growth compared to acquisition.
In this masterclass, Steve will break down the latest and greatest when it comes to app monetization. You will discover the tiny A/B tests and it's impact on conversions along with all the features that you should care about when trying to grow your app business.
App Audits:
https://play.google.com/store/apps/details?id=com.codium.hydrocoach
https://believeaffirmations.com/
You can also watch the video: https://youtube.com/live/COw4azJMAk4
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Apr 20, 2023 • 12min
Leveraging paywall to maximize revenue from subscriptions
Check out this must-watch video on paywalls!
Learn about the pros and cons of hard paywalls, "limited time offers," and more from Jake Mor, Co-Founder & CEO at Superwall.
Find out how to optimize your paywall strategy to increase revenue, boost install-to-conversion rates, and improve user experience.
You can watch this video: https://youtu.be/CDY2hkkWyXE
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************

Apr 18, 2023 • 7min
7 Simple Strategies to Increase App Monetization
In this video, we will discuss simple strategies that can be used to increase your subscription revenue.
Featured in the video is Jake Mor, who is the Co-Founder & CEO at Superwall.
Having built and scaled a paywall from scratch, Jake has studied several paywalls and is an expert in his field. In this video, he shares 7 critical insights on the best practice and usage of paywalls related to:
1. Showing a paywall on all APP installs
2. Nailing your messaging
3. Product features
4. Showing paywall during onboarding
5. His highest ranking onboarding flow
6. Paywall on every app open
7. Video before paywall
Watch the full 1 hour long interview: https://www.youtube.com/watch?v=h_9dyOe3ufA
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
SPONSORS
Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.
Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.
Got an app idea that you think will be the next unicorn? But you don't know what to do next?
With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters
***************