Content Is Profit

Learn how to create captivating short clips from long-form content. Discover the importance of message quality over editing. Explore tips on consistent content creation and testing new formats for better engagement.

Ready to level up your content game and get more of your precious time back?Wondering how to boost your ROI from content creation? This episode of Content Is Profit covers game-changing strategies to optimize your content production process!In this episode of Content Is Profit, we dive into:- Effective time management for content creators- Maximizing your ROI with the right tools- The game-changing new feature from Capsho- Why your message matters more than perfect productionCurious how we reached half a million organic impressions without spending a dime? Tune in to discover our secrets and practical tips that can transform your content strategy.Listen now and start creating with confidence!Timestamped Overview:01:10 A new clipping feature by Capsho05:13 Engaging content requires self-reflection and relevance.07:08 Publish content, remove friction, increase consistency. Get feedback.Connect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Have you ever been bored on Instagram swiping your life away? Of course you have! Dang it dopamine! Well, I discovered Todd through one of those swiping sessions. His content wasn’t only extremely educational, it was UNIQUE. The voice inside my mind said, “Could this be real? Is he one of the legendary marketers the direct response marketing prophecy talks about?After doing some digging...after binge-watching all of his content...reading his book...and after being retargeted like crazy...we knew today’s guest was someone that we all could learn from for the rest of our lives.His superpower...to engineer home run customer acquisition campaigns. And his biggest achievement -one that makes him extremely proud- is the volume of entrepreneurs he has been able to help go from struggling to successful. He has students in 55 countries! Remarkable indeed!We talked about: Your One Big Marketing Idea and How to Get it! What 20 years in the Direct Response Space taught himWhy be different instead of better?Your unique mechanism The single most powerful way to grow your businessAnd much more!Connect with Todd:BookInstagramFacebookWebsiteConnect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Last week I was surfing Youtube (as we all do) and came across one of Jon Youshaei's videos.Jon is a fellow Hubspot creator, and is doing incredible things with his channel, so I thought, this is worth a watch... and let me tell you... AMAZING! Where was this video 500 episodes ago? haha!He delivers a step by step process on how to edit Youtube videos to make the most of it. In this episode, we go over each one of them and also discuss what the scenarios would be for short form content and Podcast episodes. We answer questions like:How to crack the viral video code?What makes a video go viral?Levering smart AI, responsibly.How to hook viewers in the first 5 seconds?How to balance creativity with high quality edits?This is Part 2! Here is the link to Part 1: https://contentisprofit.com/episode/how-to-edit-engaging-viral-videos-from-youtube-ex-employee-part-1Enjoy! Timestamped Overview:03:58 Embrace tangents, but stick to point.08:45 Smooth transitions using music in post-production.11:48 Logo saved time and got great feedback.15:09 Visual representation simplifies communication and enhances outreach.17:42 Achieve consistency, focus on simple message production.21:38 Assessing editing: structure, simplicity, supporting resources.25:30 Music in movie creates unexpected emotional response.27:47 Alex Ror Mozzi emphasizes value-driven educational content.30:02 Excited for recording, thank you for tuning.Timestamped Overview:03:58 Embrace tangents, but stick to point.08:45 Smooth transitions using music in post-production.11:48 Logo saved time and got great feedback.15:09 Visual representation simplifies communication and enhances outreach.17:42 Achieve consistency, focus on simple message production.21:38 Assessing editing: structure, simplicity, supporting resources.25:30 Music in movie creates unexpected emotional response.27:47 Alex Hormozi emphasizes value-driven educational content.Connect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Last week I was surfing Youtube (as we all do) and came across one of Jon Youshaei's videos.Jon is a fellow Hubspot creator, and is doing incredible things with his channel, so I thought, this is worth a watch... and let me tell you... AMAZING! Where was this video 500 episodes ago? haha!He delivers a step by step process on how to edit Youtube videos to make the most of it. In this episode, we go over each one of them and also discuss what the scenarios would be for short form content and Podcast episodes. We answer questions like:How to crack the viral video code?What makes a video go viral?Levering smart AI, responsibly.How to hook viewers in the first 5 seconds?How to balance creativity with high quality edits?This is Part 1 so buckle up! Enjoy! Timestamped Overview:03:04 Make your video more interesting with different perspectives.05:57 Leverage creation tools, including AI, for effectiveness.07:45 AI tool simplifies video editing for efficiency.12:16 Podcasting has shifted to a visual platform.15:42 Use high-quality camera; consider shorter episodes.19:43 Key recording advice: minimal equipment, focus on quality.20:26 Keep microphone and camera close for recording.24:12 Phone as a tool for authentic recording.27:59 Focus on specialization, not spreading attention thin.30:19 Visit contentinsprofit.com or bizbros.co for assistance.Connect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Hey Fam!Today we bring you the one and only Joe Pulizzi. Media MVP, Publisher, Podcaster, and Business Owner.Earlier this year we got an invitation to go speak at his event CEX: Content Entrepreneur Expo, and after geeking out over HIS presentation we knew we needed to bring him to the show.From how he built his media company, selling it for $20 Million, to what are the key indicators his team uses to identify and create PROFITABLE content, this conversation is packed with what you need.You will learn:The secrets behind Joe’s $20 million success story with the Content Marketing Institute.The critical role of data and audience insights in editorial planning.How to navigate strategic pivots and content differentiation in an ever-changing digital landscape.Why email marketing is still king in a world dominated by social media algorithms.Joe’s personal journey of sacrifices, support, and resilience that led him to the top.It's all about your TILT.... (you'll get it 😎)Enjoy!Timestamped Overview:05:23 Consulted big and small companies, content differentiation.07:00 Focusing on email for long-term relationship building.11:17 Identify strengths and audience needs for success.14:52 Implementing niche focus: Change in content strategy.19:43 Building loyal audience through listening and engagement.20:58 Discussing challenges, seeking content ideas with audience.26:55 Investment in time leads to long-term success.29:25 Thanks for your support and understanding.31:02 Close call, but don't give up. Cut costs.Connect with Joe:FacebookWebsiteLinkedInTwitterConnect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Welcome to Content Is Profit!Today we bring you our incredible friend and studio customer Lou Palumbo.Lou is a former police officer. He is a Global Personal Security Specialist and owns his own security firm, serving elite clients. These include past and present heads of state, politicians, and foreign dignitaries.When he comes to record we know that he is going all out on his messaging. Every time we listen to what he has to say, I think more entrepreneurs need to learn from this man.This is why we brought him on... To talk about his view on leadership, business ownership, controlling your own messaging and the modern state of media in this country.This conversation was very entertaining, and although very different from other episodes, it packs a punch with lessons in values, messaging, business ownership and more.I could get used to more of Lou!Enjoy!Timestamped Overview:02:06 Monetize tech and AI, ignore cultural impact.05:05 Interview with outspoken business owner and immigrant.09:48 Entrepreneurship, environment, dreams, challenges, and opportunities.12:36 Peace of mind, generational impact, business advice.16:37 Dreaming of a successful business and lifestyle.18:48 Beginning conversation, pursuing dreams, embracing simplicity, quality life.22:06 Fear-based messaging drives attention, but how to control it and promote unity?24:44 First Amendment abused for spreading lies and misinformation.29:59 Unknown numbers of people, guns, and border crossings.33:32 Country needs a dramatic event for change.34:56 Catastrophe could bring people back to virtue.40:30 Lack of accountability, hush money controversy, judicial weaponization.41:47 Topics intersect on future of country, youth.44:33 Schwarzenegger, attend events in NY/DC.Connect with Lou:FacebookYouTubeConnect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

In the competitive landscape of content creation, this specific creation phase stands out as a critical element that can significantly amplify your reach and engagement.Over the last year we've developed a robust 6-lever process, with a particular emphasis on the fourth lever: distribution.The reason being... people completely forget about this specific stage.This episode is a behind the scenes of a conversation that we had with one of our partners.We start by distinguishing between two types of content: 'safety net' and 'intentional'.Safety net content, such as daily podcast clips, ensures that we maintain consistent visibility.This regular presence is vital for effectively measuring and optimizing our content strategies.One of the things we can do to maximize our organic reach is to focus on collaboration.By tagging guests and engaging with them, we can extend our content’s reach.We encourage guests to feature us in their newsletters or even physical magazines.These partnerships allow us to tap into diverse audiences and expand our visibility beyond traditional social media platforms.Efficiency is key in our approach to distribution.We utilize a matrix to streamline our distribution processes.This involves meticulously allocating time slots and selecting platforms, which not only saves time but also helps us identify trends and peaks in audience engagement.Lastly, using data is key. It's a must when it comes to optimizing and grabbing the juice out of the content.You can start by looking at platform-specific metrics. These include 7-day and 30-day podcast downloads and YouTube's 30-second retention rates.These insights are crucial.They refine our content and promotion strategies.They ensure we keep improving our reach and impact.Hope you enjoy and take a lot of #GoldenBoulders!Timestamped Overview:04:13 Strategic content distribution methods for broadening audience.09:56 Condense video content distribution strategy maximum 7 words11:59 Develop episode ideas, social listening, and marketing.17:49 Evaluate content performance and optimize for engagement.19:14 YouTube video data reveals high consumption.Connect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You know that feeling all too well—the creative well has run dry, and the spark that once ignited your passion for creating content has fizzled out. But what if we told you there's a way to reignite that fire and rediscover the joy of crafting remarkable content?In today's episode we pull back the curtain on some of our struggles with creator burnout.We debrief a conversation we had with our friends at the Hubspot Podcast Network and pull the curtain on some of the solutions we talked about. Imagine being able to craft content that not only resonates with your audience but also fuels your own passion. This three-pronged approach promises to do just that:Unlock the power of pursuing a side project that ignites your enthusiasm, sparking fresh ideas across all your creative endeavors.Break free from monotony by experimenting with innovative formats, stepping out of your comfort zone, and communicating openly with your audience about these changes.Seek inspiration from unexpected sources by immersing yourself in content from industries beyond your niche, allowing you to infuse your work with unique perspectives and creative elements.Enjoy! Timestamped Overview:00:50 Struggling creator feels pressure and lack of excitement.04:58 Pursue passion projects to spark creativity.07:19 Explore new formats for valuable content variety.13:05 Evaluate resources, team capacity, execution, distribution, debrief. Connect with Fonzi:FacebookInstagramLinkedInTwitterConnect with LUISDA:FacebookInstagramLinkedInTwitterSubscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.You can find this episode plus all previous episodes here.If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Content creation expert, Ina Coveney, discusses the biggest mistakes in content creation in 2024. Key topics include defining content goals, the importance of consistency, and the debate between quality and quantity. The episode emphasizes tailored strategies, unique processes, and the value of authentic messages over production quality.