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Jun 23, 2023 • 54min
Ep099: Unlocking Profit Activators for Business Success
In today’s episode of Welcome to Cloundlandia, we speak about the importance of making bets and guesses in today's shifting environment and how the eight profit activators form the foundation of any successful business.
 
SHOW HIGHLIGHTS
Have you ever thought about how taking risks and making educated guesses can impact your life and career? This podcast explores just that, drawing from personal experiences like dealing with an Alzheimer's diagnosis and the COVID-19 pandemic..
If you're looking to build a successful business, you'll want to check out this podcast. It breaks down the eight profit activators that every successful business needs and how they work together to create a powerful blueprint for success.
When it comes to running a business, finding the right target market is key. One way to do that is by writing a book that draws in prospects. It's all about knowing your audience.
Even with all the changes happening in the world today, the eight profit activators discussed in the podcast remain relevant no matter what situation you're in.
Did you know that the Shekel currency has a fascinating history? This podcast explores that, as well as the exciting advancements being made in chat and AI applications.
Want to boost productivity on your team? Consider integrating AI to handle tedious tasks, freeing up team members to focus on the things they're best at.
Combining AI with the Working Genius concept and the idea of 'Thinking About Your Thinking' can take your team's performance to the next level. This podcast dives into how it all works.
Speaking of the Working Genius concept, the podcast also discusses how the Working Genius website can be used to better understand individual and team dynamics, especially when combined with AI integration.
Taking the time to reflect on personal experiences can lead to valuable insights and self-awareness, which can ultimately improve decision-making and creativity.
As technology continues to advance and change our lives, there's a growing desire to systematize the predictable while humanizing the exceptional. It's a general human aspiration for the 21st century.
Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com
TRANSCRIPT
Dean Jackson
Mr Sullivan.
Dan Sullivan
How are?
Dean Jackson
you. Welcome to Cloudland, thank you very much, i usually just hit on recent.
Dan Sullivan
I just hit. Usually hit on recent phone call and you're usually there. But I was in London all week and Babs and I were face face, face timing it all week.
Dean Jackson
So I was looking for your number that.
Dan Sullivan
I could share.
Dean Jackson
Well, how was your whirlwind adventure?
Dan Sullivan
Well, it was great Babs couldn't go. She had she developed a really bad, you know sore throat for a couple days before and she just thought that the overnight flight would not do her any good.
Dean Jackson
No.
Dan Sullivan
So, anyway, i kept the trip short. I arrived on Monday morning and I flew out on Friday, but we had an all day. we had an all day session. We had a morning workshop for anybody who would want to come you know which mostly signature. And then there were some 10 times people And then in the afternoon I did it just for 10 times and free zone And as a great treat, evan Ryan and Keegan Caldwell were both in London.
Dean Jackson
And they came over.
Dan Sullivan
they came over for the day, so I spotlighted them. Oh very nice. We're just. We're starting with Keegan, i was starting with Evan. Our whole company is going to go through a six to two hour Zoom program on. AI. Ai is your teammate, okay, and so that starts in the near future. Those who are above my security clearance will be handling the exact details. And then I had Keegan talk about the IP, and that was, that was a treat, and so it went really, really well.
You know we had about 80 in the morning. they had scheduled train strike in Britain on Thursday, so I suspect we probably lost about 40. And at least I scheduled it tonight. I hate when somebody strikes without any advance.
Dean Jackson
Let you know we're not. we're not coming in on Thursday. Yeah, yeah.
Dan Sullivan
So and the UK's train country, because it's got very dense population. And of course they have they have a lot of well, they have the tube. The tube was fine but that's more or less inside London, But the outer, you know when they come from one of the outer towns or cities and they take one of the trains.
Dean Jackson
And and.
Dan Sullivan
But in the afternoon I did the whole thing for three hours on. Get your best guesses and bets, which is a. It's a real wake up call. It's a wake up call for a lot of people that. I said you know the people who are predicting this and predicting that. You know, in the world today they're guessing, actually they're. They're making a guess and they want to do it persuasively so that you'll bet on their guess. You know and that. that is my definition of marketing You try to get other people to bet on your bet on your guess.
Dean Jackson
I like this a lot. Yeah, i wanted to talk a little about that. That's a part of the new book.
Dan Sullivan
It's part of the new book. The three rules are everything's made up, nobody's in charge, life's not fair. And if you put that, if you put that together, then there's a whole series of other things that flow out of the putting the three rules Everything's made up, nobody's in charge, life's not fair. Nobody's stopping you from nobody's stopping you from making stuff up Right.
And every everybody, everybody who sees or experiences you're making up some new, might feel that that's not fair. And that's not fair, yeah, if you're doing that, but you're not responsible for how you feel, how they feel, right.
Dean Jackson
Right, right, yeah, so so amazing. So a very was your. How was that message kind of received in London? What's there? what's on their minds? What kind of guessing and betting are they doing?
Dan Sullivan
Yeah, well, you know, we immediately take them into an exercise where they just look at their you know their, their life and their career, you know. so what are the best guesses? you didn't. it wasn't certain at all, you were just guessing that. I might want to go in this direction, so, but you're basing it on certain signals that you're picking up from the world in which you live. And you say you know, i think, i think if we did this, we would get a reward for our effort And and then there's certain other guesses, which are possibilities that you actually bet on.
You know, and you know and we've discussed this before of different things that you and I have been the past bet on, which has more or less brought us to where we are right now.
Dean Jackson
And I've been reflecting on, you know, going back again over the, i've been identifying them as chapters.
You know periods where I think that there's like distinct, like vector points in about every four years. For for me, if I go all the way back to 1980. And even drew before that, but from 1980, you know, from 80 to 84, my kind of high school years, and 84 to 88 was really well, those whole eight years were really all about tennis and the last four in Florida. Then, you know, coming back 88, to two chapters in a row really of real estate, my real estate career in that beginning, And I just look at how neatly it fits into the things. And there's been some wild card chapters too in there, like I looked at, i think, about my mom being diagnosed with Alzheimer's, you know as a wild card chapter that was really four years from diagnosis till she passed.
And then I look at we're in the middle now of 2023, which at the end of this year the COVID, you know chapter will have been four years. We've been in this chapter, which I think we're finally, you know, on the tail end of closing that chapter now, fingers crossed right. And so, looking back at those things, it's kind of an interesting, just looking at that rhythm, that there's a lot of those things that there's no way to have seen more than two chapters ahead. What's actually?
Dan Sullivan
going to come.
Dean Jackson
Like I looked at a lot of the things that we're doing right now. We're not even like conceivable back four chapters ago. It's not possible. But I think you can make pretty good guesses and bets in that four year timeframe. You know, with a you can see contextually where things are going to go. But I look at it that you know, we, in the context of the big change, all the things that were happening from 1900 and 1950, those were sort of you know, you could see them coming in a way right.
Because they were all just furthering advancements of things that were. The seed of them was already in place And you could. You could have predicted, once electricity was set in, that people are going to go. This is pretty, pretty, pretty good.
Let's get it everywhere you know and once people you know, once you crack the code on moving pictures, that's just and radio. what if we combined moving pictures and the radio and we could send them through the airwaves? you know all those things were, the seeds of them were were there, and I look at it now and I wonder, you know, looking at it right now, in the cup of where we are, what you know, it seems much foggier initially to kind of think out 25 years.
I mean nothing seems too outlandish now when you start to think like, will we be, will we be teleporting in 25 years? I mean, who knows, you know? I mean it's so, so crazy.
Dan Sullivan
Yeah, yeah, it's interesting. I came across a term and it was from a very, very early kind of commentator on the impact that technology has and it's just looking at it the other day, and it's by a French.
Call him a philosopher, and Jacques Loll that's the name, and he wrote a book in 1980, which was called The Technological System, and he said that there's some very identifiable characteristics that technology has, and the one that kind of got to me around the area of guesses and bets is one called causal, causal progression, and in you know, sort of simple terms, what it means is that when you have a capability, you tend to try to push that into a, you try to push that into a very impactful kind of resource that you have you have a capability, And then you're lining it up best guesses who will be eager to take advantage of this capability, okay, And then, and you know, and that's where bets come in, because the way they show their interest is actually by betting on you.
And that feeds. that's like that feeds the confidence that you have about this particular capability is of being useful. So if I take you back 1988, that's not 88, but maybe would 98 be a better, because that would be 25 years ago 25 years yeah. Yeah, so what capability did you already have at that time? that was your bias. You almost had a bias for what kind? of opportunities you're looking for, because you can match up that capability with an opportunity.
Dean Jackson
So I had the framework for what is the eight profit activators then, but already you know I had the framework, the underlying system of that, as I saw that as a universal kind of bedrock system that identified what are the things that are going to be absolutely true Like. If you look at each of the eight profit activators, you still no matter what this concept of a before unit, a during unit and an after unit, underlined with the, you know, accepting a single target market and compelling prospects to call you and educating and motivating and making offers, those things were. I saw those as the universal, you know, the contextual truth that is not going to change.
Dan Sullivan
Well, it's kind of like a supply wheel and. I said each. You know the eight profit activators. One of them is necessary but, with just one of them, you might not get much action or result from it. So it's actually a stack. You know, there's a sort of people are calling things stack, but these are habit, these are capability and habit activators that you're talking about, but they're all integrated into a single system where, if you improve on one of them, the improvement is felt by the other seven.
Dean Jackson
And every element of a business fits within those in the marketing of a business fits in that framework.
Dan Sullivan
So that was the beginning of it And I really And this is the basis of the blueprint, the breakthrough blueprint, the breakthrough blueprint.
Dean Jackson
Yes, applying these eight profit activators, overlaying it on top of your business to create a blueprint for breakthrough is you can have a breakthrough by dialing in the perfect target audience Or shifting your focus to It's perfectly dovetails with the largest check concept. If you think about if we were just to select a target market of your largest check clients, let's lock that in. Now we'll move on to profit activator too. Notice what would compel your largest check prospects, if they're invisible or visible prospects, to raise their hand and say I'm interested in this. And this is where a book comes into play, that I look at a book as the And.
I go to profit activator tool to get and identify in a conversation with your ideal prospect, and so overlaying this idea of visible prospects versus invisible prospects is The way I describe that is, if your prospect is chiropractors, those are, those are visible prospects and you can get a list of them and point to them. There's one, there's one, there's one, there's one. You can see who they are specifically. But if you're a chiropractor, your prospects are invisible because you can't get a list of people who just woke up with a twisted back this morning or pulled their backs in the garden yesterday or those things.
So you have to draw those people out towards you And that's where a book is like the ideal thing If you've got a book that says on the title, beyond cover, exactly what somebody wants. I work, you know Dr Milke, the podiatrist in Milwaukee I think he's in 10 times, so I've been working with him for some time now but we did a series of books and one of them is the planter fascitis solution, and so we advertise that book on Facebook in a radius around his practice, around his office there, and people raise their hand and say, oh, i want the planter fascitis solution. And now he's in conversation with someone who's his ideal prospect. So that level of I just look at applying those things, that, as we look back, and I think about the conversation that you and I had 10 years ago that led to the Breakthrough Blueprint live event was what is the thing that would be fascinating?
Dan Sullivan
and motivating, fascinated and motivate you for your whole life.
Dean Jackson
Yeah, for 25 years And here we are, you know, 10 years later, and I'm still fascinated and motivated by the idea of applying the eight profit activators to all kinds of businesses. It's fascinating.
Dan Sullivan
Well, here's an interesting thing about predictions. I mean, i just passed my 79th birthday, so 1944, i was born And I would say that in my entire conscious experience, which started around 1950, we are in the midst of the greatest amount of multidimensional shifting that I've seen in my entire life, and it's taking place on the economic level. It's the same thing on politics, social, cultural and geographically, demographically almost anything that any area by which things are organized to make things you know have sense and have direction and everything. All those things are shifting And I think they're shifting in fairly unpredictable ways.
In other words, we don't know what it's going to have. But just to go back to your process, it seems to me that it really doesn't matter what's happening. There will be individuals for whom they're looking for a system that identifies at any given time their profit activators.
Dean Jackson
That's exactly right, it doesn't matter It doesn't really matter.
Dan Sullivan
It doesn't really matter who it is, what industry they're in, where they live now. Now that we have Zoom, and so my sense is that, but the thing about it is that you're not really, really. you're way past the question. I wonder what individuals in the future will be looking for, because they'll be looking for you, regardless of what they're doing and what their situation is.
Dean Jackson
Yeah, i mean, that's really, I think, the.
Dan Sullivan
Profit is not a brand new notion. Exactly.
Dean Jackson
I wonder what the history of profit I mean you mentioned. I have a recollection of you mentioning something about the history of profit making And Well. I mean As a concept.
Dan Sullivan
Yeah, i mean it's got to be, in a certain sense, not necessarily the word. They wouldn't necessarily have that word because that's peculiar to the language, but yeah. But I mean I just can't imagine, when you have a growth of a human community, that there's the thing that somebody knows how to provide something of value that returns them more than they spend to deliver what they're delivering, or I mean, that's not the core of entrepreneurship, right? Well, I think it's the core of humanity.
I think it's the core of humanity, And that I mean it took a long time to get to a point where you could have what we call a currency to have a currency, you know, i mean where you had that understanding of money and you actually had a vehicle, a money type vehicle, that you could do it.
I mean, that's fairly recent, so this you know, goes back from what I understand, goes back a couple of fourth, I'll say 4,000 years. It was called the Shekel, It was created in the Middle East and what's Mesopotamia? So which is in the Iranian kind of the Iranian, if you're going east Iran and you know, and Pakistan and everything, And but for a couple of thousand years the grain barley was used as a medium of exchange.
You know I think it was 2000 years and that would take us right up to, you know, maybe 3000 years ago, you know so, 1000 BC, and I think that that's when what's now called Mesopotamia created a coin that had a hundred It was. You could take bits. They would divide it into sections and you could snap off. It's made of silver and you could snap off one of the little pies you know so they'd have it pie, and then you know if you gave to him. That was called two bits. You know two bits for really.
Dean Jackson
Oh, really Okay.
Dan Sullivan
Six bits. Yeah, that's for our term, but yeah, and you know, and that was a capability then you know, people didn't have to take a wagon load of barley.
The reason why barley is barley is a main ingredient of beer And so it was a food, but it was also a grain which, even till this day, can grow on soil that has a high salt content. Okay, Wheat wouldn't do it, Rye wouldn't do it, Oats wouldn't do it, but barley did it. So it was a very durable food. You know you could pay things with the barley, But Peter Zion talks a lot about this in his latest book. You know the end of the world is just just beginning. Yeah, And but anyway. But in the background, regardless of what you're using as a medium of exchange, people are looking for profit.
Dean Jackson
That's an interesting thing I've been loving. I've been calling the.
You know what we've been playing as the cooperation game, you know that we've, since we banded together to say you go do the hunting and I'll be the gathering, we'll meet back at camp. you know that, that that level of collaboration, is that the core of it. But interesting, I mean. I love those kind of thoughts. So, even though no matter where the we kind of all the excitement and all the sort of game changer feeling is when all the attention at the spotlight goes on one particular element of it, you know, like every all eyes right now, of course, are on chat And that's where all the attention, the whole you know the flock has, you know, descended on on this.
All the attention is on it And but I think it's really like that's one piece of the big thing I don't know where. You know it's hard to predict. Maybe I'm saying that maybe it's not hard to predict, but it feels uncertain how to, how to predict what the 25 year, you know path of AI and chat, and I think it's what that go, you know yeah, and you can.
Dan Sullivan
you can, you know, you can support your statement there by just going back to when the microchip was just being talked about in the early 70s, Maybe 75, there was a growing awareness of this thing which had been developing really since the Second World War. Yeah, you know that there was a invention where you could process information on the invention And then, if you go forward, from 75 to 2000, you know 98 was the cell phone you know and and you you already had the internet by them and you had apps.
You had apps by them. I think those would have been hard to predict in 1975.
Dean Jackson
Absolutely. Yeah, i mean, you know where you went from there. If you look at the evolution that was calculators and and digital watch, i'm not saying that there wasn't someone.
Dan Sullivan
I'm not saying there, but there wasn't someone or a number of people who weren't predicting. I'm just saying it was making no real impact.
Dean Jackson
Yeah right.
Dan Sullivan
Exactly General public's point of view, you know and now, you know, but even here with the chat, gpt and the other AI applications, because there's really hundreds of these out there that are very specific uses- of AI. And that people say well, the whole world knows about it. And I said I'll eat billion. I'll eat billion.
Dean Jackson
What about?
Dan Sullivan
the three. What about the three million who don't don't really have steady, reliable electricity, you know?
Dean Jackson
you think they're?
Dan Sullivan
chatting. You think they're chatting about it. You know you think they're talking about this. And I said and the other thing is that virtually all the news about this and the development and the investment, you know, the explosion of investment that's going into these It's, it's all in the English language.
You know, i don't think for example, i just came back from the UK and very little awareness is not being written up in London as a boatload of different kinds of newspapers. I'm seeing anything about AI, you know, and even our day with strategic coach clients last Thursday in London. They brought it up because Evan Ryan was there, so I had him talk about this And he said a whole bunch of people got, came up and said boy, you know, this is taking me kind of by surprise. These are speaking people. So my sense is.
You know that it's fairly, fairly specific. Let's say maybe 50 million, 50 million people who are probably English speaking Americans. English speaking Americans, you know, and they're. I don't see the Canadian government talking about it. You know, and you know I get the national every day than the national post And you know not much, talk about it, not much. You know few articles here, a few articles here. But if you go to the Wall Street Journal any day, you know which, you know there's probably 15 or 20 articles of one kind on it, yeah, yeah.
Dean Jackson
And you just see all the.
Dan Sullivan
So I think this is an interesting. I think this is profoundly unfair, mm, hmm.
Dean Jackson
What do you think? Well, what's the summary of of Evan's take on this Like, where's he uniquely thinking?
Dan Sullivan
Well, he said that the technology is meaningless unless you examine the teamwork that you want to improve.
Dean Jackson
Mm, hmm.
Dan Sullivan
He says just learning how to do chat, g, p, t without applying that to teamwork probably isn't going to get you anywhere.
Dean Jackson
Mm, hmm, yeah to a, as he did from the start. some examples of how it could be an exponential in teamwork.
Dan Sullivan
Well, again what we're, the way I understand it, starting because you know these are very, very high on the hierarchy decisions, you know so you know, I'm informed that a decision has been made.
Dean Jackson
I'm talking about my company Yeah yeah.
Dan Sullivan
Yeah, and I'm not joking. You know I'm not joking, because, no, i get it, but the you know the 12 hours have to be freed up because we want at least 80% of our team members to be on those calls. You know, so there's a schedule, there's a scheduling project that has to go. We have to find, you know, we have to find he's doing it on zoom.
So it's not a question of his availability. I mean, he's the one who offered, you know, this. offered in the sense that he said would you pay for it? And we said, would you pay me for this? And we said, yeah, we really would. And but one of the big things is we're just going after what people are actually working on. So we're going to have sort of a little research project. It's kind of like in the beginning of the program we asked you to take a quarter you know a normal quarter, 13 weeks And just write down every activity that you do, personal or business. Okay, so we have an inventory and then we put it through a filter. where is this an activity where you're incompetent, or their activities here, where you're actually incompetent but you're kind of forced to do them just out of necessity, and then so incompetent because these aren't doing you any good and they're wearing you out and you're not getting any projectivity from it, but you're still doing it, yeah, and then.
And then it'd be like Dean Jackson you know doing all the electrical and plumbing work in his house. You know, probably, probably, yeah, yeah. Or Dan Sullivan driving you know doing pickups and delivering. And then we get to competent where you're, you know your average. You know you're probably good as a lot of people, but it's a chore, you know. And energy you know it's an energy sucking chore. Then you get to excellence and that's where you have real skills. You're above. You know you're better than other people, but there's no spark for you. There's no spark for you, you know. And if you look to head five years and you were still doing just as much of this as you are now, even though you produce excellent. You produce excellent results that went, like you, up that and that. And then there's unique ability and this is the thing that just totally energized you. You can do it all day. At the end of the day.
Right, you go eight, 10 hours and you've got more energy than when you started to the day and you're totally. You're so good at this. You don't understand why other people aren't. You know, you just do this and this and this. See how this fits together. You know, like that. And now, they don't see it at all. They don't see it at all. Right. And then the other thing is it's the most valuable thing that people want to pay you for when you're doing this mysterious, easy, easy thing.
And so and so we're going to do the same thing with the AI project with Evan. We're going to get everybody to inventory. We're just going to mostly look at work, but we'll include, you know, outside of work and just say, and he's going to give us a series of categories, you know, where you just identify activities that are repetitious, they're always required and you always have to do them, but they're repetitious, and that if there was a machine teammate who could do this in a matter of seconds or minutes, where it takes you hours or days go after that and introduce the AI solution to this.
So that would be one where AI is a teammate and the goal would be over six weeks to get you know, probably identify. 80% of of can quite quickly be taken care of by the AI teammate.
Dean Jackson
Oh, this was great.
Dan Sullivan
I mean, that's a really good way to think about it. No, i think we'll take a big productivity jump because we have we have a goal that we're at a certain number right now, you know, and it's it's not the highest revenues we've had That was in 2019, but it's a less than a million away. You know it's less than a million away.
So and and so we're saying well, if we went 10 times with that, because we've gone 10 times in in 15 years, 15 years ago, when we were one tenth what we were last year one tenth of that So in 15 years we went 10 times And but do that without adding more than another 20 individuals to the payroll. Yeah, yeah.
Dean Jackson
That's exciting Yeah.
Dan Sullivan
Yeah, And then you'll learn all sorts of things how work gets set up, how, you know, how does, how does this work come into existence? anyway, you know, and and you start developing standards that you know we really shouldn't be, even bringing work like this into the company.
Dean Jackson
You know it can be done outside Someone's talking about it way of of thinking. he attached their team, his whole team, with and gave them bonuses for figuring out how to replace themselves with AI and and the new tools, kind of thing.
Dan Sullivan
Yeah, i think the the languaging is really important. You don't talk about replacing yourself. No, exactly, you're replacing an activity and making it automatic that you don't like doing and nobody really likes doing it. Yeah, and that wasn't.
Dean Jackson
I think I said it wrong. It's automate your, your, your role. Yeah, Because it's yeah, replacing yourself. So yeah, that's yeah, yeah, yeah, yeah, yeah. Yeah, yeah, yeah, that's like maybe that's the thing, It's not a multiply yourself, that's a better framing.
Dan Sullivan
Yeah, right, yeah, i think that, i think that AI, yeah, yeah, i mean, that's what all the scary movies are about Yeah. And and you know, and a lot of the predictions you know are about that. you know there aren't going to be this or aren't going to be that. And I and I've had occasion to bring up Cyrus McCormick with mentioning you as the thinker here, and I said you know, those 16 other people who now didn't have to do backbreaking work were now freed up to do more specialized work in a growing society.
Dean Jackson
And they were able to get back to you. Yeah.
Dan Sullivan
Yeah, so. so the delivery of the food which was required for the entire population from the you know the the harvesting wheat was simplified and made possible with just a farmer or a person on, you know, on the seat of the reaper, with the, you know, with the mule or with the work of 14 men.
Dean Jackson
Yeah, yeah.
Dan Sullivan
What was the actual number? was it 14? Yeah, 14 men.
Dean Jackson
One, yeah, one man with a reaper could do the work of 14 men.
Dan Sullivan
Yeah, see, yeah That's, that's an enormous savings, but those people were freed up, i mean yeah, not like you know, they were clutching onto that job dearly You know they wanted to take a job.
They were taking our jobs, you know, and you know I was planning to do this every year for the next 30 years. You know, and and and you know is that that there's this you know the the thing, like humans aren't adaptable. You know there's a profound belief among people who think about these things from a theoretical standpoint, that, you know, if this happens, human beings won't be able to respond to it. You know, and I said, well history. History says you're not paying attention, people do. They immediately jump, you know, to some new.
Dean Jackson
That's an interesting framework to really think about. You know, certainly 25 years, you know the runway or whatever, but certainly in the next four years that's. I think that's why they really refer to. I think what Peter Diamandis kind of talked about is the near-term force, the able future, which is, i think it's much easier to make five-year guesses than that kind of thing.
Dan Sullivan
Yeah, but you know there's a surprising number of the predictions at A360 that were made at our first conference 2011,. that really aren't, you know, like you know VR for one thing is less. VR, you know, and you know it's almost like people are saying, no, i wasn't pushing that. You know I was not a member of the Communist Party.
You know I mean it's almost like they're saying no, no, no, you know, it's everything like that. But I remember people standing up there and said you know, the first one's going to be right under Los Angeles. It's going to go from the northern to the south, it's going to go right from, you know, the airport right to the San Fernando Valley right. And then they ran into something called property rights.
Right, right, Yeah, yeah and they thought, oh, the city will just override them. And I said well, you know, it's a constitutional issue. It wouldn't be decided in Los Angeles, it would be decided in Congress, you know or the Supreme Court. And you know. But people project a new thing and all is going to give way to it. It is so important And, but I said, wouldn't there be a big traffic jam right where you try to get on the tunnel and really being a traffic jam, you know.
I said you know. Just because you can visualize something and you can see yourself taking advantage of it, doesn't mean that you know that Newton's third law will move aside for you. Every action has an opposite and equal reaction. Yeah, but the two that seem to have really really gone even further than was predicted were AI, which I think. I think I was surprised by the chat GTT thing because I didn't know there was something that could be that easy for individuals.
I knew that you know large organizations were using it and everything else, but that kind of surprised me. And the other thing is regenerative medicine and you know, using our own stem cells to repair things and to cure things and turning skin cells into any other kind of cell. That to me That's like cracking. That's, like you know, being able to capture and channel and direct electricity.
Dean Jackson
That seems to me to be a major, really major major thing. But there's the AI combined with that.
Dan Sullivan
Yeah, ai, that translated where you. They can literally take the cell signals, you know, the signals from the body. They can actually, because we have an electric impulse and they can read. They can duplicate this electronically and then test those electronic signals as if they were actually cells in the body. And they can do 10,000 tests in a time that a manual test takes.
Dean Jackson
And.
Dan Sullivan
I said no, that's, that's super.
Dean Jackson
And I think that's what's going to come like. I think we're going to end up in a sent power situation, like the chef masters, in that the biggest winners of the AI kind of advanced or not the one it's not going to be just AI on its own, it's going to be AI paired with a, you know, with an individual. It's a top flight individual powered with AI that's going to make the biggest impact Absolutely.
Dan Sullivan
Yeah, it's like. my next quarterly book is called training, training technology like a good dog And I say, you know, a tough guy with a tough dog will beat another tough guy who doesn't have a dog, Exactly and rather than just, or just the dog alone, you know? yeah, that's true, and the dog will be the one who announces the fight.
Dean Jackson
That's so funny. Yeah, I realized we left last week on a bit of a cliffhanger with the working genius thing. I wondered if you had been able to do your working genius.
Dan Sullivan
Yeah, it's really good. It put me in a bind because I have other people sign me. I want to, and Patrick Lindsay only you know. I mean he's very well read around our office regarding teamwork and everything like that. So I know who it is now. Yeah, i was going to do it that night, but Becca, who does all this stuff for me, said that she would sign me on when we got back from London. She was busy with a lot of things, and so it's a project.
It's a project that will be done this week. But you know, I found the website. It seems like another filter that we can use for, along with Colby and the Strength Finder and Print.
Dean Jackson
Oh, i think it's fantastic in that. Yeah, i would put it in. I would put it right up there with Colby in terms like Colby is most what is very useful and I think that if I were to rank the four of them. I would put that working genius right up there at the top.
More useful than just Strength Finder and more useful than Print. Yeah, they're all a big. I don't think you can ever have too much self-awareness, but I think having the you know, i think usable team dynamic awareness is great. James Drage sent me over. I had my whole team do it and he sent me a. You know, they have charts that show where your team genius is in terms of which team members like. If you're looking to put together a project and you need a, i guess the ideal is that you have someone in each of the components the wonder, invention, the discernment, galvanizing, enablement and tenacity that you've got someone who's a genius at that involved in that process. Yeah, you know the head of that division of it.
So it's really neat to see the dynamics of how people can work together, you know.
Dan Sullivan
Yeah.
Dean Jackson
Yeah.
Dan Sullivan
Well, anyway, yeah, So anyway, work proceeds. you know, fly me. you know, 3,000 miles away, and my priority list for the day changes. I got it. Yeah, absolutely, Yeah, yeah. London is the greatest walking city that I've ever.
Dean Jackson
Oh man, you know, one of my favorite memories is our that when we ended up in London at the same time and we spent hours wandering around, Yeah we took that long hike out to that bookstore.
Dan Sullivan
Yeah, And then we, and then we made our way back to a favorite restaurant of ours one.
Dean Jackson
Greek street. Right And then yeah, that London's perfect for that. I mean, that was yeah it was. It was dry and sunny kind of the poolside but sunny but there was no rain during the walk. The walk reaches there.
Dan Sullivan
Yeah.
Dean Jackson
Yeah.
Dan Sullivan
But anyway, i'm going to inquire about that And I've got a real project now with that, in advance of starting the AI Azure teammate program. We should have all the staff actually do this working genius exercise.
Dean Jackson
I think that would be a nice filter And I wonder that's a really interesting thing is that's a nice framework to think how can, how can AI help with?
Dan Sullivan
That's how we've pre-app your working genius. Yeah right, exactly.
Dean Jackson
That's an interesting that's a really interesting combinator. It's a triple play. Your unique ability Well, you can work at AI and working genius.
Dan Sullivan
Yeah, it's kind of funny. You could add the triple play to it. So we got three things. You got the AI as a teammate, working genius and the triple play. I think that would be a nice trifecta.
Dean Jackson
Yeah, wow, that's all thinking about your thinking. I came up with a new term, dan. I'll plant the seed because I know we're coming up at the top of the hour here. It went so fast this time It always does, but this one's particular, you know, we've been talking about and I've been thinking about the mainland and the land here, but what I've really discovered is I was rereading thinking about your thinking, the small book.
We recently had our flood and all the that required us moving things around, and I found a copy of my your small book, the thinking about your thinking. I thought that you know there's a third element of this that I've been calling Dean Blan dia, which is the inner world of thinking about my thinking and spending time there as a destination. And something you said, you know you said it kind of a couple of years ago, whenever you went on, you know, going off TV and stuff, the same thing stuck out at me. I don't know exactly how you said it, but you basically said I realized that what's going on in my own mind is far more interesting and valuable than anything going on in that, on that screen, in that box.
Dan Sullivan
Yeah.
Dean Jackson
And how did you articulate? What was the the thought behind that? Because that that it stuck with me for all these years when you said that, yeah, Well, i think you do that too.
Dan Sullivan
I mean that that both of us, fairly young and like I think, developed the ability to do that, amuse ourselves and entertain ourselves and educate ourselves without needing needing too much outside help and that, and you know, and We've stuck with that a lot. You know way, way beyond what Most people would say. Well, i used to have Interesting times when I when I had time you know where I would just think about things and everything else.
Yeah, of course you know I had to go to school and then I had to go out and get a job Right we started, started to pay him and of course I haven't done any kind of thinking like that and I said, yeah, you know, i got you know on a path when I was, you know, somewhere around eight years old, where this was way more interesting. Than anything that I was encountering. The other thing I noticed is that I was interacting with adults and They didn't see how to do this.
They didn't seem to do it because when I would bring up You know what was going on when they were eight years old and they were born 1910 or something, and I said wow, wow. And they said geez, i haven't thought about this, you know, it's I. He says here right me to think about think about things that I haven't thought about, and then afterwards They would comment to my mother When they matter her. You know, dan asked questions and they Makes me remember things that I haven't really remembered and I said well, you know, you know and I said hmm.
If that had happened to me, I would have been thinking about it. I mean, if that was happening in the world, happening in the world at that time, boy. I all over it, you know and everything like that, and it struck me that people weren't really reflecting On how they were thinking about their experiences. They were affecting on the experience, but they weren't reflecting on how they were thinking about the experience. And so, and that didn't bother me, and because I always like having Secret, unfair advantages- Mm-hmm, i Love that.
Dean Jackson
I've been thinking you do the? oh, i really do. I've been monitoring and thinking now about You know, my my constant you're. My present thought is less screen time, more dean time. But that's really the thing is, the more I think about just even putting the screen down and just going inside and playing around in in Dean land is a. There's a lot more beneficial stuff going on in the land.
Dan Sullivan
Yeah, then The other you know, you know who we're really. The organization that was that we both had extensive experience with. That was really on to this way back, you know, 40-50 years ago and as the four seasons. So tell yeah, and they have a motto about their company that we Systematize the predictable, mm-hmm, and so that we can humanize the exceptional. Yeah, and That seems to describe a general principle that Would take advantage of any new technology which allowed you to systematize the predictable.
You know, to free up people so that they could be Exceptionally human in any situation and I think that's what we want to do. I mean, i think that's a, that isn't just a Organizational strategy. I think that's That could be. You know, in the 21st century that could be a general human aspiration. You know, i want to get freed up from Doing machine-like work.
Dean Jackson
I don't want to do machine-like work, you know right. I don't want to.
Dan Sullivan
I don't want. I don't want to be given tasks where I'm expected to be machine-like I. I'm just not going for that anymore.
Dean Jackson
Right, i Love it. Yeah, well, i noticed, so I noticed. Next week is Says no Dan podcats on my calendar.
Dan Sullivan
That's right.
Dean Jackson
That's right because traveling, we're flying.
Dan Sullivan
We're flying on Sunday to Chicago. So okay, yeah, so we have. You know, we have the first in person a free zone that week, you know on Thursday, okay and, but we're flying in and we, you know, we Have to see the team and there's all sorts of things, and I have all sorts of. I guess yeah, but the but. The big thing is that The one thing that's not predictable is How people are going to think about the next 25 years.
You know you know, predictable, because, right, you know each person's kind of responsible. or Using their own Brain to figure out things. Yeah, yeah and my sense is that Making predictions 25 years from now based on Present priorities and that, i think, doesn't give you much insight, mm-hmm.
Dean Jackson
I Think gives you directional, you know in some way. But but it's certain, i mean to know it gives you comfort when you start into look at well, what do we know that's going to be true 25 years from now. You know.
Dan Sullivan
That's really the thing, men are still going to be shaving that's exactly the warm Buffett model, right?
Dean Jackson
That's exactly yeah yeah, Yeah and yeah, and land things and.
Dan Sullivan
Yeah, yeah, people are still going to be eating. Yeah, yeah, yeah, I think yeah, yeah, well, i mean, there's definitely entertaining. Yeah, what do all people do, you know, around the planet? Well, not everybody shapes, you know. But right, yeah, so But, given the market that you're after is there, you know, we know. I do know alcohol is gonna play a big part of it. Now, they're direct, you know They may buddy, one of the signs that an ancient Gathering of humans was actually human is pottery.
Dean Jackson
So they'll find shards, pottery shards and when they examine the shards.
Dan Sullivan
You know what they always find on the shards alcohol, alcohol, great, exactly.
Dean Jackson
Yeah, that's so funny. Yeah, why did humans Create pottery?
Dan Sullivan
well, yeah, you know, to have something they could make the alcohol and save the alcohol. They're their mushroom bruise, right Yeah.
Dean Jackson
Yeah, i mean, they just do this to have pottery they did it right they can.
Dan Sullivan
They could make drinking alcohol a little bit more predictable. All righty, okay, dan. Well, i will. I'll be here in two weeks, yeah, and we'll be back, yeah, in two weeks.
Dean Jackson
So we're going to see Jeff. Maddowff's play The end of men, the end of next week.
Dan Sullivan
So it opened with its first pre-order. So it's a pre-order. So it's a pre-order The end of men, the end of next week. So it opened with its first proof preview Last night.
Dean Jackson
So they have a week of previews.
Dan Sullivan
They have a week of previews where they're just, you know, making scene shifts and making adjustments to the script and you know, and everything else, and they have about five or six of these and People, they have audiences for them.
The other thing is that audiences can come in and see everything else, and then they, then they have two last ones Where they're locked down Okay, so that all the changes have been made, and then the last two of the previews is It's locked down. Now, this is the play, and then they have opening night, which is the 14th, and we're going down the 16th.
Dean Jackson
Oh, very nice, that's so great. Yeah, all right. okay, i will talk to you soon. You.

Jun 19, 2023 • 53min
Ep100:Exploring the Power of Internal Realms and Perfection
In today’s episode of Welcome to Cloundlandia, we explore the concept of existing in multiple zones simultaneously, moving beyond the binary and discovering a third space - the Free Zone.
 
SHOW HIGHLIGHTS
Discover the power of existing in multiple zones simultaneously, such as the Free Zone, where you can mine your thoughts and experiences for the most fulfilling outcomes.
Embrace your inner world and learn how dedicating time to your internal realms, like "Deanlandia," can shape and enhance your external experiences.
Pursue the perfect life by focusing on your unique abilities and playing life like a game, constantly adapting and exploring new opportunities.
Consider the changing ideas of success over the last 28 years and how the most successful individuals have achieved their goals.
Explore the fascinating connections between technology and dog ownership, as well as the potential for collaboration between humans and animals.
Apply the principles of playing life like a game to create even more collaborations between humans and animals.
Claim your internal realms to open up new territories of collaboration, using tools like the 'who finder' and vision capability to reach assets.
Reclaim your internal world and use it as a new territory to be explored and mined for the best resources and outcomes, without others having to know.
Take inspiration from Shakespeare in creating your own projects and claiming your 'andia' to open up new opportunities and experiences.
Remember the importance of taking action to achieve success, rather than just believing in it, and use that mindset to pursue your perfect life.
Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com
TRANSCRIPT
Dean Jackson
Mr Sullivan.
Dan Sullivan
Ah, mr Jackson, Welcome to the Cloudlandia. Yes yes, But actually we're movable folks, you and I.
Dean Jackson
We really are.
Dan Sullivan
And sometimes we operate focused on the mainland, that's true, and then other times we are involved in and focused on called landia, that's true. But I've discovered a third zone, me too. Yes, it's not binary, it's try bin, try, try bear.
Dean Jackson
Try banger.
Dan Sullivan
It's try, try, nery. You know, try, nery, and what's? yeah, because my feeling, feeling is that the that most folks are operating simultaneously, trying to integrate their mainland activities And, at the same time, taking advantage of Cloudlandia capabilities, that's true, and they don't have any space in between, which I call the, which, using coach language, i call the free zone.
Dean Jackson
Okay, i like this. I like where this is going, because it's very familiar with the stock life and having.
Dan Sullivan
Isn't that strange. Isn't that strange that we should be thinking along the same lines.
Dean Jackson
Yeah.
Dan Sullivan
But not really. No, my, you know.
Dean Jackson
I've been and I mentioned to the couple of times ago this idea of discovering Deanlandia Thinking about my thinking and that I realized I spend a disproportionate amount of time in Cloudlandia. If you think about the, if you include, like consuming content and watching, you know, netflix, or watching all those things as Cloudlandia activity, right, like taking in digital form, consuming something else, seeking dopamine from external sources, that that I'm lumping under the whole you know Cloudlandia thing, screen sucking, as our friend Ned Hololow would call it, and what I've realized. I've made a conscious effort and shifted the balance over the last couple of weeks here on my. my mantra has been less screen time, more Dean time.
And I've been taking time to really think about my thinking And you know I've mentioned it to you Last time we spoke that you, you know, i was all stuck in my mind that when you mentioned, when you turned off, you know, tv and Netflix and all that stuff you, you made, you came to the realization that what's going on in your mind is better than what's coming out of the screen, right, basically?
That there's a more fulfilling, enriching game going on inside your head than coming out of the screen right, and that was something that's always stuck with me. But I really get it now kind of on a different level, having really dedicated the last couple of weeks to shifting that balance.
Dean Jackson
Yeah.
Dan Sullivan
Well, dean, i'll use your term, dean Landia has some advantages. One is that it's a complete prezone, because no one else knows what's going on? Nobody else knows what's going on, And Dean said until he tells you.
Dean Jackson
Likewise for Dan Landia. I mean, that's really the great thing, right, Everybody has their own. You've got Dan Landia And that's the inner world that we. I mean it's the dominant thing. When you really think about how much time and how much of our external experience is dependent on what we're you know, what we're doing in in Deanlandia or Danlandia, that's shaping everything.
Dan Sullivan
Yeah, and one of the things that's really interesting about that, because you're you're the only one who has a unique ability of being Dean in Deanlandia. You know it's pretty. Yeah, it's a complete. We just auditioned and accepted another associate coach, and just last last, this past week in Chicago, and and and Ben Laws, who's a member of the Free Zone. He came up about six, seven months ago and, and you know, usually more because they have to go through an audition.
And the way it works is, you know, there's a conversation that develops with someone who indicates that they might be interested in being one of our associate coaches, so he makes number 16 that we have and and we don't. You know, we don't add them at a fast pace, you know, i think the last right maybe three or four years, because we really want to check out first of all.
You know we do some due diligence and we talk to referrals that the person gets to us and I said you know and and you know, is this person someone who actually enjoys coaching?
you know, seems to be coach, like in their way of operating and you know so we check that out and then we check out you know how the family situation is, the home situation, because it's gonna require, you know, more travel and it's commitment. You know we we're not looking for a one-year associate coach, where I mean, are you know the, the average length of the? if we add the previous the, you know the existing 16 coaches, on average they've got 16 years, 16, 17 years coaching you know and you know some of them are year 28 27 and so you know we wanted to.
You know we want it to be timeless, we wanted you know, and and because the program is always developing so there's always new things and they can. You know, with skill and with achievement they can jump from one level you know we just brought up five to the ten times level and, and it's our biggest place yours yeah, yeah, and it's our biggest multiplier in the coach.
When you think about it, you know, you know. I mean I coach right now. I coach maybe you know 15% of the clients. The other 85% are coached by the other coaches you know, and they're, they're all coaching. People have written checks to strategic coach right yeah and and the other thing is, i've never seen one of them coach you've never sat in on.
Dean Jackson
I remember you saying that you don't sit in on the session or you're not and you know I've actually never been.
Dan Sullivan
I've never been you know I've never been in the room or on a zoom call when they're, when they're coaching, and so what happens? they get to the ultimate moment before you know, before it's yes or no, and and that we have an audition panel of coach, coach clients, who have all trained in the role of being a difficult client, workshop client ah after observation many expert oh no, we're. We're completely familiar with the subject of difficult yeah that's what.
I mean after observation yeah, workshop, and each of them sort of masters the role, and they have a series. Usually there are a series of questions or there are series of challenges, and the best way to get them difficult is to turn everybody into an extreme fact finder. I don't, i don't understand what you're saying there. You know? could you, you know? could you give you know? can you, you know? can you explain that a little bit more?
I'm not quite getting that chip now and so anyway, and launch ratio, he passed with playing colors, you know, and he's, he's in, but he had auditioned three years ago and we've been turning down we just said, we don't think you're ready yet, okay, we just oh wow yeah, he was only three years, and he was only three years in the program, so right, you know he, you know, i mean he, he just had basic toilet training down, but he didn't have it advanced right now we're now. We're looking for volume and velocity yeah, right, exactly and accuracy well, that's exciting.
Dean Jackson
I mean, that's a good insight into you know how that that process works.
Dan Sullivan
But the thing and I want to bring it back to your comment of Dean Landia and because usually you know my role is to go in and say good luck, you know, and everything like- that but. I said that that's stupid. We're not looking for luck, right, right right. We're looking for confidence and capability, you know. And so I went in and I said, ben, be yourself.
And I had a huge impact on me afterwards, you know, when the verdict was in and there was a pizza and champagne celebration in the cafe. I went up to him and he said that had a huge impact on me and I said, yeah, but being yourself is is the first free zone, hmm. I like that thought that it's true.
There's no competition, no one who can possibly compete at being you yeah, yeah you know, and so, anyway, he and then we, he brought it up, i brought it up and we were in the free zone workshop the next day. This is Wednesday, the free zone was on Thursday.
Live, you know, we had actual, live human beings in a physical room and it came up as a topic and it went on for about 45 minutes and you know, and people said, yeah, yeah, be yourself. You know, be yourself. You know Oscar Wilde, you know the sort of the outrageous English British, you know, writer, you know he was a novelist and wrote plays and commentator. Yeah, he had a line which I thought was halfway there.
He said be yourself, everyone's taken that's the make of yeah, but that seems like a kind of negative approach to it. My, you know my, my approach, and I'm coming back to the Dean Landia idea and the Dan Landia idea. I'm coming back and I'm saying be yourself, because the territory is entirely you.
Dean Jackson
You just have to take ownership yes, it's pretty exciting when you start thinking like that, like when I love and then embracing, you know your I'm just thinking this morning in my journal about the, you know the uniqueness of our, both the internal things and the external advantages that we have. Like I was thinking about the element of a perfect life. That was a concept that I've been. You know, 25 years ago we did this exercise of. I know I'm being successful when, when I created this program with Thomas Leonard and you know the, i've been really thinking about these, the elements here of a perfect life, and you know it comes down to, i love, like bedrock things, things that are, you know, universal, contextual rocks that, if you look at, we're all, all the elements that go into creating a perfect life.
Our time, where it's, you know that's we're all born into, that it's here, whether we before we were here, it's gonna be here after, but it's one element that we're all working within the construct of the speed of reality 60 minutes we're born and the game is already going you think about it as a? video game. Is we're joining the game in process, right, it's already been yeah going on.
Then the next level is what I encompass as me or you. You know you've got everything that is distinctly weird. It's strip you naked, put you on a deserted island. That's the everything that you have right now. Is you so that's? and some of those things are factory settings that you can't really change like your. You're a male. Your IQ, your, your genetic health, your situation, you know all of those you're, you know your brain power, you know, yeah, your brain power, and I think that there is an advantage you can't deny.
You say yourself life's not fair. It's not fair that some people are born with super high IQs, super physical strength, super genetic, you know health, makeup, and others are born with, you know, other with challenges, in that sometimes people are born with mental disabilities or physical disabilities or all of the things.
But when you do an assessment, if you're kind of pushing the reset button on the game and I love your idea of 25 year framework, so I 25 year terms yeah, that you end up with a you know every thing, if we're joining the game in progress, if you're kind of pushing the reset button now you just turned 79 years old, you had a reset in, you know 75 and you kind of make the, the rules up as you go, because that's the great thing about it everything is made up, like you say, and the.
But if you do an assessment at any point, if we just kind of do an inventory of what are my you know me advantages that I have right now, if I were just to say, and I think that's all of your, all of the knowledge, all of your physical situation right now, all of those things are what you're left with. And then the next is the environment, which is all of the settings, all of the external things. Like an environment is where you are in the game. If you're born into rural China, that's a different environment than being born in North America or being born in Canada.
You've got a moving sidewalk advantage that you're in the mix. You've got geography on your side, you've got the economy. So all of that stuff is an environmental thing that you can change. This is part of the thing is that anytime we could up and move to rural China if you wanted to or change your environment that's where you are thinking comes in with the immigrant thinking.
You're thinking where you're leaving everything behind, and that's kind of this thought is where would be the best environment for what you want for this next 25 years? if you're going to set up the plan there, then the next is people. that there's all the people that are involved and that's distinct from your environment, and who you choose to collaborate with. cooperate with, you know, co-habitate with. Some of them are your family, that you're assigned when you come into the game.
Dan Sullivan
But then there are other Already pre-assigned.
Dean Jackson
Actually, that's exactly right, pre-assigned, that's exactly right. And then money is the final element, and I think that the thing becomes taking your imagine.
My visual metaphor for it is this continuous runway game like Guitar Hero or something, where it's just constantly coming at you at the speed of 60 minutes per hour and you get to move the joystick into whatever environment where you're going to allocate that time and in what environment, with what people, and those environments are either contributing to money or taking away from you or using money to participate in that part of the environment, or you're in an environment that's making money, and so those five elements of the game are a really fun thing.
Dan Sullivan
And what you just said is true for everyone.
Dean Jackson
Yes, that's exact, and that's why the framework.
Dan Sullivan
The truth. the whole thing is how you play the game. And let's take poker, for example. The best poker players aren't the ones who get an unusual run of good cards. Right, I mean, over the course of, let's say, 50 games, they didn't get any better cards than anybody else did.
Dean Jackson
No, you're absolutely right. It's so funny. That's really the And those are situations. That's a perfect example that this really is. You're playing it like a game and I wanted to, and that was made the distinction of A perfect life, not D perfect life, because A perfect life acknowledges that there are 8 billion versions of it. Everybody is in possession of one life, that they get to play the game and pursue a perfect for them life.
Dean Jackson
Yeah.
Dean Jackson
That's a fun game.
Dan Sullivan
Yeah, someone one of the FreeZone participants on Thursday just casually was talking, then dropped the line. perfect, i said whoa, whoa whoa, whoa, whoa, perfect, perfect, So right, okay, so I'm going to give you an easy approach to perfection, okay, and this is what I've done.
Just declare yourself perfect. Yeah, just say I'm perfect. Now, how am I going to expand that over the next 90 days? Right, yeah. And it takes them right back to unique ability, because that's the only dynamic capability that we have is that we have a unique ability that nobody has, which is a more.
Which is a more coach, which is a more coachified way of talking about. You have a unique ability. That's where the perfection is, but you haven't fully explored all the different ways that you can be more conscious of that, and you haven't explored all the ways in which it can move into greater capabilities and impact in the world.
Dean Jackson
Yeah, and I guess, that's a guess.
Dan Sullivan
So that's what Dean Landy is. Dean has a unique ability, unique to him, and I think I passed on to you a comment that says a psychologist is doing a study on the ultimate paper on outliers And he was very, very keenly interested in talking to me, because the words gone around about strategic coach and the whole philosophy of strategic coach is based, and the practice of strategic coach is based on a concept called unique ability. And the question to me was what do unique people have in common? And I said, well, nothing, yeah.
Dean Jackson
What do unique people have in common?
Dan Sullivan
Nothing.
Dean Jackson
That's the absolute truth, isn't it? Yeah?
Dan Sullivan
I mean I said I've looked the term up in the dictionary and it's a thing unto itself and there's no similarity to it with anything else. I mean unique either means what it means or it doesn't mean anything. But you can't have a unique ability cult.
Dean Jackson
I think you're right. The interesting thing is, there's always this room for improvement.
There's always room for progress And I think that if I think about perfection as something being perfect, as an asymptotic curve that continues to prove I never levels out, is I like some of these definitions, like I'm a big entomologist too similar to you in looking at? I look at the definitions of things right, and I think that what's perfect is, as an adjective, having all the required or desirable elements, qualities or characteristics, as good as it is possible to be. My favorite one is highly suitable for someone or something Exactly right. There's always this thing that we always have just like a horizon, we always have an opportunity to move forward, and I think that that, but it's nice to be able to think that.
Dan Sullivan
Yeah, well, i think, the wildcard. There's a couple of wildcard factors here. One wildcard factor is that we live in the realm of time. Okay, Yeah. And time's always moving on? Yeah, and as it moves on, things change You know, Yeah, at least they change in terms of our awareness. you know that we're aware of. Gee, that's something new, you know and everything. And the thing is that there's a high premium here on adaptability, of saying, well, this is the perfect approach here, but you know, next week it might not be.
Dean Jackson
And being. This is where being alert, curious, all of those things are. Yeah, i was looking back at the last 25 years and I was actually thinking like I'd like round things. I'm moving to where, you know, i'm three years away from being 60, and that will be a 25-year. You know, from 2000 was when I kind of started that 25-year vision, you know, and I would tell it now that I've got three years to get to 60, and then 25 years from there will take me to 85, right, and But I look at what's happened. You know that's 28 years right now, kind of looking forward there, and I think of them as academic years. So you know, 28 seasons kind of thing or whatever. I think about them starting in September. But the I think I was really thinking this morning, think about all the things that have changed in that 28 years from 1996 to, you know, to now, and the richest people in the world right now none of them were even doing what they're doing to get to that point 28 years ago.
Dan Sullivan
Yeah, and that wouldn't, there was no.
Dean Jackson
There was no Google, there was no Facebook there was no YouTube.
Dan Sullivan
But even if you take Berkshire Hathaway, which is outside of its technological realm, i mean Warren Buffett will tell you that all of his money, you know he's in his, approaching his mid-90s now and all of his money's really been made, you know, recently.
Dean Jackson
Yeah.
Dean Jackson
Yeah, and isn't that? I mean you think about that Warren Buffett was? He was the richest guy in the world or among them. Then, you know, 28 years ago, that's just So, it was Bill Gates, and you know, you think about some of those, the OG ones, but you think about how much, like the internet was just a baby in the United States And brand new. Yeah, You know, you see that My favorite is seeing that. You know Brian Gumbel and Katie Couric clip of them discussing what is the internet.
Dan Sullivan
You know, yeah well, and what's this thing dot com? you know? right, exactly. Yeah, what's a, what's hello, What Yeah well, i mean, do you have a clue? and these are, you know, these are people in the middle of the news media, you know. I mean yeah and yeah I mean and, and you know they're at and they're in New York City. You know they're right in the Center of one of the world's great plugged in cities.
You know, and they're wondering there was. So, you know, i mean, it's really interesting. Just a little point about that. I had just been, you know, you know, doing podcasts with Mike Kenix and Peter Diamadas and Both of them said they made a statement similar to Everybody now is paying attention to AI. Okay, yeah, that's the first part. The second part was I was in London for a whole week and I had a whole event all day with, you know, 100 strategic coach clients, and The only reason anybody was talking about the AI was that Evan Ryan happened to be in UK at that time and I invited to come for the day and I had him come in and And everybody wanted to know what this was. You know, and, and I was reading the. You know London is very rich with newspapers and, yeah, i, you know I was reading the tele every day, the telegraph and.
Nobody, nobody was talking about AI. And I, you know, and I said, and I said this is London, another globally plugged in city. You know, you know. I mean you know on a par with New York. And I said, you know, i bet, if I, if, if I go to Africa and visit all the capital cities of Africa, i bet they're not talking about AI, you know right and yeah, yeah. So you know, I mean we're very, very biased towards what, what we're involved in.
We're very, very biased towards what we're excited about you know, and everything like that, but that's Not being in your own India, you know.
Dean Jackson
I mean, i find your own private India Yeah yeah, yeah yeah, have you taken ownership of your India yet?
Dan Sullivan
Yeah, you know you gotta, you gotta register it. There's like the land rush, you know you got.
Dean Jackson
Your grandfather, did you? nobody's Just got a claim.
Dan Sullivan
I think I think you're hitting on something very, very fundamental Which I'm suspecting is very Recent in human history. Okay, and by recent I don't mean, you know, the last 10 years, i mean the last 400 years, and the reason I say 400 Is because I was watching a YouTube video. There's a author who's dead now I think he died last year, in his 90s by the name of Harold Bloom, a professor at Yale, and His specialty was Shakespeare. I mean, he was considered the Foremost expert and commentator on Shakespeare in history. No one, no one, has written about, spoken about Shakespeare more. And Shakespeare, for Harold boom, shakespeare is the. He has a book, is a huge book. You know, it's a big, thick book and It's called Shakespeare, the invention, the invention of human. And He, you know he makes his case. He's, you know he's got all sorts of convincing arguments and everything like that. But he said Shakespeare was the first writer of any kind, the first dramatist of any kind Who, on stage and of course in the writing, but on stage has characters talking to themselves.
And He said it's the first one. Yeah, we've never seen. He said I've. You know, i've explored all the stories and all the you know The religions and everything, and he's the first. He's the first character, but it's not just one character. He created about 25 different characters who do this and And they talk to themselves, they have conversations with themselves, and he said there's a crossover and That the modern world really exists when people started talking to themselves in the ancient world before they did. Because now you're thinking about your thinking and You're now reflecting on it and sharing it with the audience. Who the character doesn't know is there.
You know he thinks he's alone, but there's, yeah you know, there's a thousand people watching this take place, but he says it's also the birth of personality and he says you Prior, prior to Shakespeare.
You don't get these really incredible personalities, you know, like Macbeth, hamlet and Yeah yeah, you know, shia I like, and Iago and all these amazing, and they're complete universes in themselves. I mean, there, there, they're not. They're not even in service of the pot. They just have this complete, almost endless depth to them. And And I Was pod raid that.
And Freud, the you know, the famous psychiatrist rain around the 1900 was asked Who he thought was the greatest expert on human psychology, thinking that he would talk about someone in his field or someone he you know, and that he was going to be humble and Give credit to some other person. and he said well, you know, every time I think I'm on a completely new insight And it's like walking down a new road. About halfway down the road I see somebody walking back the other way and and And it's Shakespeare, and Shakespeare. Shakespeare says I thought it was promising, but not really. You know, i mean, take it for me. And I found that a very striking comment on Freud's perch. You know, i mean he was, he was, i mean he was totally into himself, i mean he was a character himself and he was a personality.
But if you put bloom and Freud together, what he's saying is that this is very, very recent And it actually has to beginning with one thinker, and you know it has that has to begin in. So I think we're living in that That world and what you and I are doing today, we're saying, yeah, we didn't come up with the notion that there's a mainland and a cloud land via. You know, we, we simply put names to something that people were already dealing with. Yeah, but it's like it's binary, you know, it's like when you, when you, you know, reach the border for this border of the mainland, then you're in cloudlandia.
Dean Jackson
But what you're.
Dan Sullivan
What you're suggesting is Well. That may be true for most people, But in fact it's possible to create a third zone that lies between Mainland the mainland and cloudlandia.
Dean Jackson
That's the truth. I look at them as the layers there. You're absolutely right. Yeah, it's the one that. Yeah, it's the thing that puts it all together.
Dan Sullivan
Yeah, It's interesting, this thing of technology and the book, the quarterly book I'm writing. This is quarter 35, so this is book 35. And it's called Training Technology Like a Good Dog.
Dean Jackson
Okay.
Dan Sullivan
And it's really getting interesting and I'm doing some reading on the topic of. has anyone else made this connection between technology and dogs? And a really nice piece, an academic piece, pretty recent, it just sort of came out And it makes the claim that dogs are in fact humanity's first technology. And this is the thinking this is the thinking that it's the first time humans have taken another species. You know, have taken wolves and done a deal with them, you know.
Basically, but there was no such thing as a dog until there was a collaboration between some canny wolf and some you know response of human being And together they created a new creature on the planet called dog you know, And so so when you look at, you know all the various shapes and sizes of, you know of dogs. I live in the beaches area of Toronto and there's a boardwalk about a two minutes away from our front door.
And I go down and walk and boy, they sure come in a lot of different varieties but it's all a creative, but it's all a created species and did not pre exist before humans and another species did a collaboration And I says therefore how have we done with the technology called dogs? And we've done, we've been very creative. You know, we've been very creative. You know I mean it's, it's hard to you. Don't see them often, but sometimes you see a chihuahua down there. You know which are, you can hold in your hand.
And I ran into one I had never seen two weeks ago, called a Leon burger. Okay, never heard of it And it's a German dog.
Dean Jackson
It's a St.
Dan Sullivan
Bernardish As a matter of fact, I think it's a it's bred from. it's a combination of putting the St Bernard and several other mountain work dogs together called. Leon burger, and it's arguably the biggest, the biggest of the breeds, and they weigh in at about a hundred and forty, five hundred and fifty pounds. They're a big, big dog and very, very tranquil, you know very tranquil, very, you know, very easy to get along with.
And I said well, somebody you know, some back there, series of people says let's get a really, really little dog. You know one you can hold in your hand And you know. And and somebody else said you know what we do, we need a bigger dog. We need a bigger dog. But you have to realize, is you're, you're dealing with a technology that was actually created by human beings in the first place. That's amazing.
Dean Jackson
It was made.
Dan Sullivan
they're made up, Dogs are made up.
Dean Jackson
Yeah, i think you say. then what would be the next collaboration? that paved the way for us to collaborate with donkey and oxen.
Dan Sullivan
Yeah, Pigs cows, you know yeah yeah, but my feeling is the knowledge of developing dogs then led to you know, led to you know all sorts of you know domestication of animals, just spread very quickly after they cracked the code, after they cracked the code on dogs.
Dean Jackson
Think about that All the yeah, the golden age of carrier pigeons and falconry, and yeah, parrot, we opened up a whole new yeah.
Dean Jackson
Yeah, a whole new world. Yeah, yeah, i think you're on the front.
Dan Sullivan
There's a, there's a, there's a parallel weapon. Well, this is the only topic that Peter Diamandis has ever asked me to share at A360.
Dean Jackson
And.
Dan Sullivan
I wasn't asked to come on stage, i just did a little 10 minute riff.
Dean Jackson
Yeah.
Dan Sullivan
But I said, you know, i had 10 minute riff there And that was, you know, six, seven years ago And but it's, it's been one of those. It's been like a piece of food that gets caught in your teeth. You know, my tongue's been working away for the last five or six years And I've been saying, you know, i think there was something in that little riff I did there.
Dean Jackson
Yeah.
Dan Sullivan
That will be useful now when we talk about the technologies that we have right now, and what I've established in the book is that you don't get a good dog unless you establish completely and take responsibility that you're the owner. Okay, and my sense is the same thing with any technology, but especially the ones that were are you know are the hot numbers in Cloudlandia.
Dean Jackson
I love it.
Dean Jackson
I mean this is such great. I can't wait for that one to come out.
Dan Sullivan
Yeah, and you know the book. The book surprises you, i mean, as you go along.
And. but the central thing is, i mean it's it's a bit of a diversion, because I'm talking about dogs and I'm really talking about you know, and I'm talking about technology, but it's actually a diversion. What I'm trying to emphasis is what does ownership mean? Are you a human being who's actually taken ownership of yourself, because it makes a lot easier than to be the owner of a dog and the owner of technology? if you've actually taken ownership of yourself And I think that Dean Lambea is a statement I've taken ownership of this territory.
Dean Jackson
I think that's right And all that that entails And that's the part of the best thing. If you did inherit a land or took ownership of it, part of the great joy is exploring the territory. That's really what Well, i'm putting yeah.
Dan Sullivan
And the other thing is putting your mark on it you know, Yeah. I think, that's amazing, Yeah, And the land rush. You know they had the homesteading act. It's an act of Congress. And then the various states would have land rushes, They would be territories and they had goal to be a state. Oklahoma is the very famous, you know the very famous example. And so it didn't have Oklahoma, the Oklahoma territory, which was borrowed from the Native Indians who were there.
But they were Yeah, but they were very deficient on property lines, they were. They were very deficient on surveys, you know, and they said it was their land, but there was. They didn't register it, you know they didn't you know they didn't go to the, you know to the Native Territory Registry Office and register it And so got a certain date. You know the financial interests and the political interests in Oklahoma set that up And you have to get in agreement with the federal government that you're doing this.
You know it's a teamwork thing but on a particular day you could line up at one border of Oklahoma. You couldn't do it from all four borders. You could do it And there was a gunshot or a cannon was off, and then you would go to claim a hundred, a hundred, i think it was a hundred acres hundred acres And you know, and you had to survey it in, you had to put the survey lines in and you had to put stakes, stakes along the way, and you, they had surveyors who were helpers and they would, you know, give the, you know from their understanding, the, you know the specific latitude and longitude.
And then they had a registry office and these were movable registry offices because it was dynamic action for like a six month period And by the end of six months all the land was registered, all the land in the state was registered, and then you know, and then they invited people to move in to the potential new state of Oklahoma and once they got a population that was equal to the state of Rhode Island, they could petition for statehood, and that's how the state got created.
Dean Jackson
Isn't that interesting? I there was a great movie. There was a great movie called Far and Away and it was Tom Cruise and Nicole Kidman and it told the story of them coming from Ireland to Oklahoma, to America, where they're giving away land. They saw flyers in the, you know, in England or in Ireland and decided that they would make the track over and start a new life in America. Yeah, it was a very fascinating thing And it's interesting how the Oklahoma Sooners the Sooners got their name because some of them, as you said, before the gun went off, they went in.
Dean Jackson
Sooner and already, already.
Dan Sullivan
Yeah, they yeah, that's why. Yeah, that's why the The name has stuck, you know and I'll go home, Yeah and because they were Too soon. they were too soon, Yeah that's right, Yeah that's they had already.
They were already there and then they hit, but and then, if anybody else came, they Suddenly emerged and said no, no, we've staked up this territory, we've already done it, you know, and and Everything else you know, like Italy, i was on a bus in Italy and it was on the Amalfi coast, which is a spectacular, you know, spectacularly beautiful part. But we weren't on the coast, we were in a town and I was sitting the closest a passenger could be to the bus driver, so he was on Left, because they, they, they, they drive on the same way we do in the states, you know, on the same side of the road. And we came in a village where we came down, and then there was a perpendicular road, road we around didn't go through. You had to turn, and, and these client and the sign at the end clearly said Turn right the arrow was pointing right and the bus driver turned left and I said I think that's one way.
The other way isn't? he says, mere suggestion.
Dean Jackson
I'm mere suggestion. That's funny.
I love it.
Dan Sullivan
I love it and that that explains that. That explains Italians approach to all laws merely Yeah.
Dean Jackson
I thought, by the way, your Go ahead, you're about to talk about you're.
Dan Sullivan
You're about to talk about me, so I want to hear it fully, of course.
Dean Jackson
I saw your working genius.
Dean Jackson
Oh yeah through before.
Dean Jackson
That'd be a good No surprise, but no is identical.
Dean Jackson
Yes, we have identical working geniuses.
Dean Jackson
It's funny, yeah, but Useful. I mean, i've got a.
0:54:16 - Dan Sullivan
I found it very useful and we're going to give it to all the free zoners You know we're going to give it you know like we do. We did that with the print, which I find useful in its own way and you know. So you know Strength finder. I find that useful. Cold be very useful.
Dean Jackson
And you know so. I mean they're like interesting. It would be, or be fascinating For, if everybody in free zone did the working genius and they got a way to combine, to show Like we could show the free zone environment with everybody's strength lit up. As You know, if you need Some particular working genius, these are all the free zone people that are.
Dan Sullivan
Well, it's really interesting because we just created a tool. Our tech team did the Website on the coach website that's called the who finder, and I like you and you go in and just list who you are. In terms of the kind of kinds of projects you like to work on and where your best abilities are And what your best solutions are and you just listed and anybody else can look at that and contact you.
Dean Jackson
I like that. I'm just good thinking. Something similar among Looking at the, the VCR assets as well vision capability and reach Assets to be able to be where people have Access, capacity or have need. Yeah, as a framework for collaboration, oh yeah.
Dan Sullivan
So I mean you could, you could just take the who finder and just expand it to include those categories with credit, with credit given to the originator.
Dean Jackson
But I think those that would really open up a lot of collaboration.
Dean Jackson
Yeah.
Dan Sullivan
Yeah, there's one. I don't know if you've met him because he's a Year into free zone. His name is Chad Jenkins. Have you met Chad Jenkins? I have met Chad.
Dean Jackson
Yeah, i met Chad and he was in Palm Beach, right.
Dan Sullivan
Yeah, yeah, and he's a multi-company man and in North Carolina. But he in one year has stripped out all of his Activities except collaborating with other people, mainly in free zone, mainly in free zone And then adding their capabilities to the companies that he owns. I like that.
Dean Jackson
Yeah, yeah, yeah. Well, let's come up.
Dan Sullivan
Let's just sum up a little bit, three things that emerged and you're thinking, since we started at the Top of the previous hour, what let's come through? that Takes what you were already working on further Well.
Dean Jackson
I like this idea of You know, claiming your and via. I think It's a really interesting concept, but if you take it like a, a new territory to be explored and mined for all the best resources and outcomes, and I Think there's, i think there's really something to that of thinking of it as Property, you know well, I think the the interesting thing about it It isn't that other people have to know That have to know because they can't They can't right the whole point is do you claim it for yourself?
Yeah, I Think that's amazing, like I think there's so much of our. That's really where we spend the most time, you know. I mean, it's there, the It's what shapes everything. You know so much of our life experience is our internal, whether we recognize it as that or not, but where our attention goes well, and I think the other thing that is very crucial about this, and And we didn't really get into that, but since That, i'll just use my own example.
Dan Sullivan
For a long time in my life I didn't claim my India. I didn't and, but I beat myself up For being there rather than being either in the mainland or in clockland.
Dean Jackson
Yeah right.
Dan Sullivan
The meantime I was in Dan Dan landia. I thought it was a waste of time that I you know why are you doing this?
Dean Jackson
I mean, this is wasted time, this is wasted effort you know why you, why What teachers and authorities kind of beat it out of you. He's always yeah, he's always got his head in the cloud. He's always down. Often, if he's often his own world. It's always beaten out of us as a negative thing.
Dan Sullivan
Well yeah, or or we tell other, we give other people permission to beat us up Yeah.
Dean Jackson
Well it's true, right, yeah, i mean.
Dan Sullivan
I mean it's interesting, I think that It's. It's a new world that we're in, but my, my sense is that it really starts, and I'm I feel good about description. You know that Professor Bloom gives that this really really started with Shakespeare. Shakespeare is the first human being to Open the door That this is available to you know, he's, he's available to you.
What's really, really interesting, he comes across as a very tortured soul. So I think he only went halfway with this idea. And that is he says we, we need to worship Shakespeare by this. And I said, no, you got to use Shakespeare as a working example and then, in your own realm, do What he suggested you can do and I get the sense that that he didn't do that.
He didn't do that. You know he, you know he turned it, you know he talks about it in almost like religious terms and I said, right, yeah, it's like. It's kind of like you have a retrieval dog and You shoot and you kill the duck. You know the duck fall and then you then you point to the pointer. You know you point to that, and instead of going and getting the duck, he looks your finger.
Dean Jackson
Oh, right Oh.
Dan Sullivan
Mighty one, Oh mighty one. I love it when you point you know yeah no, no, there's. There's a project here, You know. Go do what, go do what you're supposed to be doing.
Dean Jackson
Yeah, and I get it.
Dan Sullivan
Yeah, i got it feeling with I got a gold mine out of this and Yeah, claiming your andia that's the exactly right.
Dean Jackson
I got a gold mine out of this, and I got a gold mine out of this, and I did, yeah, claiming your andia.
Dan Sullivan
That's the exactly right. That's just the t-shirt that we're going to, that's right. I mean coffee cops bumper sticker soon. I mean there's the universe Emerging anyway, Same same time next week. Absolutely, i wouldn't miss it.
Dean Jackson
Alrighty, thanks, dan, okay. Okay, okay, dean.

Jun 16, 2023 • 56min
Ep098:The Intersection of Da Vinci's Genius and the Digital Age
In today’s episode of Welcome to Cloundlandia, we discuss the intersection points of Da Vinci's genius and the current digital age as we explore the origins of technology and its impact on society.
 
SHOW HIGHLIGHTS
Have you heard of psychological geometry? It's a way to understand the rules that govern our psychological world, like everything is made up, no one is in charge, and life isn't always fair.
By understanding these rules, we can stay calm and cool and seize opportunities to lead in our niche or community. It's all about finding ways to thrive amid chaos.
Richard Rossi's Da Vinci Experience sounds pretty cool - it featured presentations by Dave Asprey and a pediatrician expert in age reversal through supplements. Talk about a unique event.
The Kaufman Protocol is all about age reversal, and Richard creates action plans for attendees of the Da Vinci Experience. It's all about finding ways to live our best lives, regardless of age.
Ed Shulack is an architect turned CEO who built a network of companies inspired by Leonardo DaVinci's genius and ability to cross borders. It just goes to show that inspiration can come from anywhere.
Technology has been shaping the world for centuries, from the invention of fire to the latest advances in AI and machine learning. It's amazing to think about how far we've come!
From the microchip to the iPhone, technological advances from 1950 to 1985 have profoundly impacted society. It's fascinating to think about how much has changed in just a few decades.
There's a lot of debate about where technology will take us in the future - will it lead to a utopian singularity or something else entirely? Only time will tell.
Dan has some exciting plans, including setting up a genius profile and exploring training technology like a good dog. It's always great to have new goals to work towards.
Embracing technology and AI as teammates can be a game-changer for productivity, creativity, and success - whether you're an individual or a business. It's all about finding ways to work smarter, not harder.
Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com
TRANSCRIPT
Dean Jackson
Mr Sullivan.
Dan Sullivan
Five Star General Jackson, oh my goodness, here we are.
Dan Sullivan
Every week that goes by that I don't talk to you, I add another star.
Dean Jackson
Okay, the Five Star General, I like it. Well, how was your adventures? You've been everywhere, haven't you? You went to Phoenix, you went to Austin, you've been, yeah.
Dan Sullivan
Well, we were in Sedona the week after, joe. And you know it's a beautiful, beautiful place. And then we were in Austin and we had a chance to go visit Tucker Max, who you know he sold Scribe probably a year and a half ago, and then he bought himself a 50, 58 acre ranch, and so, and he's a rancher, he's a rancher, and he looks like a rancher. He's the home parent, and Veronica is expanding his national network of nurse practitioners all across the United States because it's a big item. They got him right now.
And then we went to Richard Rossi's Da Vinci 50. Which was terrific. I mean, it was really, really terrific. Dave Asprey was there And had a good catch up with Dave, Yeah, and then came back here and you know, and I had a busy week. We had a holiday Monday because it was Victoria. Day here and here in the colonial realm of Canada. The Canadian colony.
And anyway, and so then back to work and it felt good. It felt good I had two free zones, connectors and I had a 10 times connector and we started book 35. The next book just coming back from the printer this week is I think I've talked to you about the geometry for staying calm and cool, geometry and quotation marks, because this isn't about spatial geometry, this is about psychological psychological geometry Right Yeah, psychological geometry.
Dean Jackson
There's three rules.
Dan Sullivan
Three rules controls psychological world. Everything's made up. That's the rule number one. Always has been is now well in the future. Number two is no base in charge. Okay. And number three life's not fair, Life's not fair. So the three. you put those three together and you get suddenly calm and cool And you begin to realize that everything's made up, so you can make up new things. Nobody's in charge.
So there's nobody's permission to ask whether you can make up new things, and anything you make up is going to be advantageous to somebody and unfair to someone else. So just forget about that and just make up new things that other people find useful, and you're clear and free.
Dean Jackson
This is the best. What do?
Dean Jackson
We've talked about those things, those concepts, and I just can't. I have to wrap people's. One of the great things that I always get people to think about is that self-appointment. You're getting people to appoint themselves to the position and you take something. I think if you're taking a, you're organizing a group of people. If you're aiming to be a hero to somebody, you've got a group of people that you're aiming to be a hero to, which is one of your great thoughts that I love.
And I had a guy I did a breakthrough blueprint this week in Orlando And I had a gentleman who he he was very popular in a niche of electronic controls for, like, semen and honey well, and these things that control all these air qualities and systems for enterprise level things, big office buildings and hotels and all that stuff. So it's kind of a small audience but he's kind of like the most known guy in the field. He's the only one that's kind of organizing the community. And I said you know this will go all the way and just like, appoint yourself to be the mayor of control town and start acting like it.
There's nobody appointing anybody to the position of doing anything good, especially when you're like connecting people. You're connecting people in a good way. Everybody's very myopic, everybody's very only focused on what's in it for me, on their own sort of thing, and as soon as you start thinking about what can you do to help them or achieve what they're looking for, the whole world changes. Nobody, that's one of those. Life's not fair. It's not fair that well, wait a minute, you're not, you're just helping them get there.
That's not fair, you can't do that for free.
Dan Sullivan
There's a certain thing that's not fair Yeah, I had somebody on one of the connector calls last week say you know, I'm not perfect at what I'm doing, and I said, oh, you are. I said why don't you just solve that perfection problem? Just declare yourself perfect and now improve it?
Dean Jackson
There you go perfect.
Dan Sullivan
That's so funny, yeah, perfect.
Dean Jackson
I liked the book title that you came up with for a future potential book from Genius Network. We were talking about AI and I believe the title you came up with was why AI doesn't matter, or something like that?
Dan Sullivan
No, I've actually nailed that It's not. AI I've actually I made it broader, i just made it technology period because AI. Oh okay, yeah, ai is just the 25th thing over the last 50 years, that's going to change? Yeah, this is it. Now everything changes and I said well, this is number 25, and there went the. AI. We didn't have the first 24. I mean, there is a genetic heritage here. Yeah, this goes way back, Anyway, by just technology.
and so I came up in the only talk I ever gave Peter Diamonis's story about AI in 1960, was he. I mentioned that we already knew how to deal with technology a long time ago, because docs were actually our first technology. Way, way, way back. People mastered fire and then they figured out you should be near a river and they took. But the docs and this is before agriculture Dogs were domesticated before agriculture and dogs is actually a creation. There were no dogs, There were smart wolves and there were smart humans and they did a free zone collaboration and we came up with this thing.
We came up with, this thing called dog, and that's anywhere between 30,000 to 40,000, they're not, because it seems to have happened independently. One of them happened in Europe and they know, another one happened in Southeast Asia And they're genetically different. so they know that the it was a different source, the wolf, different wolf genes in the two dogs, but anyway. so anyway, i just titled the book Training Technology Like a Good Dog.
Dean Jackson
Oh, that's so good, there you go. So technology doesn't matter.
Training well, no, you have to be the alpha and you have to be the alpha.
Dan Sullivan
In both cases You don't get a good dog, unless you're the alpha, because the dog wants you to be the alpha. The dog Needs you to be the alpha because they're pack animals and they got to know what their, their rank and role is, you know?
yeah and and technology. You have to establish that you're the alpha here and technology has to prove it's Worth. It has to prove its usefulness and and You know, and so. But, for example, you know just one. I know we're going to get into the AI Conversation here, but we just hired Evan Ryan to train our whole team. He's got a succession zoom Program that's called AI as your teammate. Okay, so Mm-hmm, which I thought was terrific.
Yeah.
Dan Sullivan
Yeah, and so he's going to take everybody. But you just work on what you're already working at and he shows you that there's part of what you're working at that AI can be the teammate, Okay and yeah. So it's two hour sessions and we have six of them. And then you know and people don't have to do it, but they have to understand the consequences of that you know, and You know AI is not going to replace you. Somebody else who knows AI is going to replace you.
That's exactly right, yeah, yeah.
Dan Sullivan
Yeah, so, so. Anyway, that's my report general. That's fun.
Dean Jackson
I've had. So I had a couple of mainland meet-ups since we've been on on Hey the I had. Lear Weinstein was down in Orlando a couple weeks ago Oh okay, and so we got. We had brunch at the four seasons for about five hours, just, you know, meeting up and talking about all kinds.
Dean Jackson
Yeah, I think he's.
Dan Sullivan
He's. That's not far away. I think he's in Atlanta mostly.
Dean Jackson
Yeah, he's yeah, so they've been. They were down at Disney At the four seasons, here at Disney World. So I made my way from the four seasons Valhalla over to the four seasons Orlando And we had a wonderful. We had a wonderful brunch. I got to meet his wife I don't know if you've met.
Dan Sullivan
Yeah, I met her. I met her at. She was at the. Annual genius genius network last year, so I met.
Oh, okay.
Dan Sullivan
It was either last year or the year before. I am not quite sure. I think it might have been the year before and Yeah and but Lee are super sorry, he's, he's a he's also a wonderful human being. Yes, really.
Dean Jackson
So that was like good, i've you know, we've known each other, we've had some connection on online, so this was first one I've ever really spent any meaning and I think he's starting a mastermind.
Dan Sullivan
I think he's starting a mastermind group.
Hey, I mastermind group Yeah. Yeah.
Dan Sullivan
Yeah, and then I Told Lee are yeah, you're bit. Number one obstacles in light is that you're good at everything you Put your mind to. Yeah.
Uh-huh.
Dan Sullivan
Yeah, I said I don't have. I was saved that problem at birth.
Dean Jackson
Yeah, we had a good. We had a good talk about that exactly we did. He went through. We share the same profile in the Working genius. I don't know whether you've gone through that one. I think I've mentioned it to you. James Drage turned me on to it and I find it very Use this is a program.
Dan Sullivan
There's a program or a profile.
Dean Jackson
It's a profile similar to Colby, like that.
Dan Sullivan
Oh yeah but it doesn't. So you answer a whole bunch of. You answer a whole bunch of questions, right?
Dean Jackson
You answer questions just like Colby. It really takes 10 minutes to fit.
Dan Sullivan
I'll do it. I'll. I really I'd love to see what you know I will do? I will do this and I will record the results. Okay, perfect. Yeah, it's working. Geniuscom or something like that.
Dean Jackson
That's it. Yeah, i think that's where it is, but essentially it's. It's what your, what you're working genius is basically like what You, you play and it spells out. There's six elements that spell out the word widget, and each of them is a different genius. So W is wonder, and that means that you have a Genius for looking at something, seeing all the ways that it could be improved. Right then I is invention, where you have a genius for Making stuff up to, to create you solution to things.
Dan Sullivan
Every everything's made up and including a new program called working genius. That just got made up right.
Dean Jackson
And then D is discernment, which meaning you have the genius of knowing what's the right thing to do in this situation. And G is Galvanizing me, gathering all the people and the resources that you need to be able to do something. E is Enablement, and that's about supporting the You know, the team or the property, or making sure everybody has what they need to be performing and doing their portion of the project. And then T is tenacity, and tenacity is Be like the equivalent, probably a follow through, the ability to Cross all the T's and dot all the eyes and drive something to completion, and Dd all of it in order to get any Project done. But two of them are your genius that you like thrive in those two, and two of them are Your worst, your kryptonite kind of thing. So for me, i am your.
Just wow your wi I'm discernment, discernment any mention, or my top two, and double you as a third. Yeah. So that's funny, but that's it's like it makes sense that that's the, you know and it fits, before it really does fit, because when you take it I think you'll find it very interesting.
Dan Sullivan
Well, you know it's kind of funny. I was just looking at dividing widget into two parts W-I-D and T-E-T.
And who not? how That's?
Dean Jackson
exactly right.
It's weird.
Dan Sullivan
I'm with it, but somebody's got to get it.
I'm with it, but somebody's got to get it. Oh, that's funny.
Dan Sullivan
Here, boy, that's exactly what it is. Here's a new one boy Here, That is so funny. I'm going to be all over that. I'll have that done by the end of the day. I'll tell you.
Okay, perfect. I'm flying to London tonight.
Dean Jackson
I was just going to say. I hear you're flying to London. I fond memories of London.
Dan Sullivan
Yeah, but Babs is down with some sort of you know coughing thing today. So she just decided to stay home and get mended, and we've gotten a lot of useful suggestions from David Hasse, who's our number one medical number one medical. He's got to get some help actually help And so she's going to explore these these weeks, but she doesn't want the travel. really, you don't want to get something that tires you out.
Speaker 1
Right.
Dan Sullivan
You know when you're you got to stay put and let your body do the healing, and so she just. so, instead of it being 10 days, i'm just going to go tonight and I'll be back on Friday And I don't have I don't market in live sessions anymore. That's all done on.
that's all done on Zoom which is just such a great thing, And and so I, thursday in London we have the we're at the Berkeley Berkeley hotel which is out there, and you know, in May, pier Kensington, that area yeah, in that in that area.
So, I have all the non 10 times in free zone in the morning and the 10 times in free zone people can be there, But in the afternoon I just have. UK, not UK clients, but people who would go to London for their, you know, for workshops, workshops right, yeah. And they're either on the virtual 10 times or they're going to London or and a lot of them come to the United.
They come to Canada and the United States and the free zone, of course they come to, that's Gary and, and Guy and Gary are the first to the and Peter Buckle. Peter Buckle is a free zone. And then we had Helen, who is from Newcastle, but her both her parents died and she's at all landed on her.
Dean Jackson
So taking a year up.
Dan Sullivan
Yeah, so anyway, we're yeah. So anyway it'll be a quick trip and then I get back, and you know we've only gotten back until the following Tuesday, so picked up some days, you know.
Mm, hmm.
Dean Jackson
Yeah, well, that's the dressing. So what was the highlights of your Da Vinci experience?
Dan Sullivan
Rich, I tell you, Richard has created a gem. I actually created a gem, And so this is my second one, and it's essentially two and a half days. You start on Wednesday at lunch and then you go and, and so we had three or four really, really great presentations, including Dave Asprey, the marvelous presentation But one of them was this woman. She's great around you, She's I think she's in you know, she might be in Boca Raton or something like that and she's really the the leading expert on using supplements to reverse your age.
These are supplements and she's got a thing called the Kaufman protocol. That's the name of the book. I think that's the name of her book, but I think she was a pediatrician. She just got fascinated in this age reversal thing and she's a terrific presenter. And what the neat thing about Richard is that she was there on the Wednesday afternoon, she spoke again on the Thursday and she spoke again on Friday.
So he can take a present.
Dan Sullivan
So, and what? the last one is action to take. You know action to take, So he sets it up, So it's free, but you get an overview and then you talk about where the breakthroughs are, and then you have an action plan. So he's, it's beautifully curated. I mean, Richard, Richard, superb at this and he's, he's he's the most laid back.
You know, friend of the front of the room I mean he's and he's got that, you know, devilish sense of humor, and I mean he's got very, you know, he's sort of pick, he's self self humorous, he tells jokes about himself And and so. And then we had an amazing person and this one wasn't recorded because there was a lot of inside organizational knowledge on it, and but it's a guy named Ed Shulack and he's a marvelous person And he was an architect and then he got an idea and this is just kind of shows you where his mind was. He was an architect and, you know, successful, but then he I think Trump was the big thing, but Trump started, and I think it started before Trump, but Trump really went gun hoe with it. No, no, it was way before Trump, because he started this in the 80s, you know 70s and 80s And what it was is the United States established a thing called tax free trade zones.
Okay, and there's I think there's about 20, 25 of them in the US now, here in 2023. And what it is? they're a tax free trade zone, so it's places where companies from outside of the United States could come and present their you know their goods here And they have factories there, so they can.
You know, business can. Things can actually be created in business. But what Ed got the notion of? in the last 70s is that virtually all the airports, the major take. Orlando, for example, take. Miami for example, that almost all the big airlines airports in the US airfields were had a lot of farmland around them still. And so he went up, bought up, he bought up all the farmland, Okay around any broad.
Okay, oh yeah, and so he, and so he essentially owned the land that the trade zones were on, and, and essentially, and then when he was 55, he sold out for a humongous amount. And then he, he lives in Detroit and terrific, just, and very, very quiet, very, very quiet, very like isn't it wonderful that I get to do this, but what?
he did is that he was starting to get into the Regenerative Medicine. You know that was starting to develop and he met Peter Diamandis and he said you know, i'm just going to see who the dozens and top people are in this field. I'm going to have an invitation. I'm really good at organization or anything. So I'll give you three, three months of my time if you'll just inform me of everything that you're doing. Okay. And and he did. You know with what's his name? the guy who did the first gene map, craig.
Venture.
Dan Sullivan
Yeah, craig Venture, he was the first one Yeah. So, anyway, he's got great CEO capabilities. This Ed Sheeran like does. So what he did was he started seeing where all the startups were along this way and he'd fund startups, and then he would buy startups and put together funds that bought him up, and then he started creating these networks And his inspiration was Leonardo DaVinci, because Leonardo crossed over borders.
Speaker 1
It was a big thing, you know he did.
Dan Sullivan
You know, in the morning he'd paint the you know the Mona Lisa. In the afternoon he'd create a new weapons system, and then in the evening he'd create a new architectural widget, and then, you know, and then the next day he'd do other things. You know, he'd take a body apart and everything and do the drawings totally illegally and and everything else, and then he'd trade something else. And he said all real breakthroughs are where you're crossing a border from one world to the other. It's almost like crossing from the mainland to Quadland, you know as a crossover. Yeah, and now he's got this. He's got four groups of companies. You know, he's probably combined about 23 companies, but he's organized them and all integrated A lot of them in the Boston area.
And we met him two years ago, we were on Peter Diamandis's longevity trip in Boston, and then he got up but he only got, like, you know, a lot, a lot. You know, you only got about 40, 40 minutes or so, but here he had like two and a half hours and then he stayed and you know, and by asking him a question right at the end, which fascinated him, i said Ed, we know what you've done since 55, but what were the five capabilities, the stack of capabilities that you put together before 55 that make you probably the only person in the world who can do what you're doing.
And he found that fast. He found that and he named three of them. You know, like when he was a teenager, when he was in his twenties, when he was in his thirties, but there wasn't time to get the other two out. So at dinner that night he said I like to explore with you You're thinking on this because I hadn't thought about the connections between these things as it relates to me now.
And he says my mind is kind of going a little bit crazy with this, so can you give me a call and we'll finish the other five and then tell me what I should do with that? So he gave me his card, so I'm going to give him a call.
Dean Jackson
Terrific guy, i mean just marvelous person That's so great, and how old is he now?
Dan Sullivan
I'm just trying to think right now. I think he's probably late, 60s, 60s, 67, 68. Yeah, yeah, i mean kind of guy. you know, he's the kind of guy that a 79 year old can help out, right, exactly.
Dean Jackson
You know these young people, they, you know yeah these young people, you know they're. Happy birthday, by the way, You were oh yeah celebrated your birthday while you were gone? Yeah, last Friday.
Dan Sullivan
It was the last day of the Da Vinci, that was my birthday and they gave me a wonderful treat. They gave me three sliders with birthday candles out of each of the sliders.
Dean Jackson
I saw that. I saw the video. Yeah, that's close.
Dan Sullivan
Plus, plus, you know a big dish of coleslaw. of course You have to have coleslaw if you're going to have sliders. And major food groups. You know you've got to have the major food groups there.
Dean Jackson
Well, you know, I told somebody posted it in the. You had a birthday earlier. That's exactly right. Yeah, so we're both. You caught back up again. You're 22 years ahead. Yeah, there's a couple weeks when you've.
Dan Sullivan
You chronologically kind of try to close the distance, but then about two weeks later, right, i return things back to normal.
Dean Jackson
That's exactly right. That's exactly right. I was realizing, talking with Luba, we were, i was explaining about the What's really been a profound thought for me. I've really been giving a lot of time in my journals and thinking about guessing and betting. That's been a big That's been a big thing like an eye-opener. It's such a simple thing but profound when you really think about what the implications are. And I haven't thought about it, we've been talking about it. But I was going back thinking 25 years. We were looking like 25 years ago 1997, i moved to Florida, so 26 years ago now We were thinking even about 25 years. And then your birthday. I was showing her the Blider post or whatever, and we realized the distance between 2000 and now. How fast that's gone, that distance forward now. And I'll be 82 years old, lord willing. That's the big thing, right? What an amazing.
Dan Sullivan
Actually Dean willing.
Speaker 1
Yes, exactly, that's exactly what.
Dan Sullivan
I'm talking about.
Dean Jackson
That's exactly what.
Dan Sullivan
I'm talking about Dean willing. These are two different roles. Dean and. God.
Speaker 1
That's exactly right.
Dean Jackson
That's right. We don't say Lord willing, and the Creek Stilts ride.
Speaker 1
That's the Dean willing.
Dean Jackson
You're absolutely right, but you think about that just amazingly, it's a different. Those middling 25 years from 30 to 55 is a different 25 years than 55 to 80.
Speaker 1
That's really good.
Dan Sullivan
I came up with another. it's sort of like it's a new relative of the lifetime extender. Okay, And it occurred to me because I'm almost 80, so I'll be 80 next year, but in the last nine years, since my 70th birthday, which there was a person who I won't say lie, but it was a subterfuge, there was no question, it was a subterfuge who invited me for dinner on my 70th birthday night. And I didn't realize I was going to have dinner with 300 people because you had a role in that subterfuge.
Dean Jackson
I did. I remember that night. That's so funny. It's so funny how you guys simplified things.
Dan Sullivan
I won't accuse you of lying, but it was diversionary. There was certainly diversionary.
Dean Jackson
And if you were award, academy Awards given for that act to get you up there?
Speaker 1
hey, gang you want to see the room where I do my birthday.
Dan Sullivan
We got to see the room where I see it.
Dean Jackson
Of course I do. yes, That was something so exciting to see as a look on your face.
Dan Sullivan
I was looking back to that night and I've been far more creative and productive since my 70th birthday than I was from 1 to 70. I'm just establishing that Now I've set the goal that when I'm 89, the creativity and productivity during my 80s will be greater than everything that happened before the 80s. It's a really nice structure because you're already at the top of your game for a lot of things and probably you just have to keep multiplying with your top of the game stuff.
Dean Jackson
Yeah, you look at your like it has been quite an amazing 10 years. You went literally from that was sort of on the cuff of you had just started the 10-time program, basically a few years into that. Then you created free zones in that period of time. Now you're exclusively free zones.
Dan Sullivan
Yeah, i'm still doing the 10 times connectors, which is proven very valuable. I'm still doing that. I've committed for 24 because I've really enjoyed the ones. I gave everybody a commitment when I do it to the end of 23,. But I really want to do it because the fact that I'm coaching these little two hour sessions is pulling people from signature into 10 times and it's moving 10 timers into free zones.
I'm creating new tools too for the 10 times program. It's all good. It's so funny because my team was saying, well, there isn't time in your schedule. We've looked at the schedule for the rest of the year and I said, well, you know those dates aren't in cement.
I said these are suggestions of how I could spend my time. I said, but this is all in the I'm a 10 quick start. I said this is the most negotiable human being on the planet. Is a 10 quick start. Yeah, because something new is always more interesting than something that's already scheduled.
Dean Jackson
Yeah, amen, yeah Well, that's it.
Dan Sullivan
So I said I said don't look at the schedule and say Dan doesn't have any time. Come and talk to Dan about it and Dan will look at the schedule and say, well, we can move this to here, We move this, and we pre up three hours or four hours. We can always, you know, I mean anywhere where I've made a commitment, like it's a workshop commitment, that's fixed. Yeah.
And you know, or a 10 time connector call Yeah, Or where I'm attending to something and I, you know, I've given my commitment I'm going to do it. But if it's just internal, you know it's internal things, like you know, I said, that's come and talk to me about this. Yeah, i have a Lillian. Come and talk to the decider.
Dean Jackson
Right It was so funny. Lillian forwarded me her email with back and forth on getting up on the schedule because she had taken it off the calendar. Yeah, And then back then was explaining to Lillian how she had the conversation with you and you said where's my Dean Jackson podcast? She said, well, I think you're leaving and you're getting ready to go to London.
Dan Sullivan
And I said you know, i said you're thinking about how long it takes Babs to get ready for London.
Speaker 1
You're not thinking how long it takes me to get ready.
Dean Jackson
I said Babs, i'm ready right now.
Dan Sullivan
If we're leaving on Sunday night, Babs is starting on Saturday morning. There's no time for anything else. Okay, I said I got it down. 45 minutes before the limousine picks us up is when I start packing. I'm already in 45 minutes. You know, I've adapted a total Dean Jackson wardrobe. I said you know, i got three pairs of jeans. I got five long sleeve uniglo, you know, navy blue, black. You know, not black but navy blue.
I can't go to black, i can go to navy blue, and then I've got socks, and then I have workout clothes and you know my toilet kit and you know my meds. Yeah, I don't know what else I have. You know how long does that take to go, you know and. I now take everything that I could get by with for a whole week just in my carry on.
Dean Jackson
Yes, exactly.
Dan Sullivan
Because hotels have laundry hotels.
Speaker 1
Right And everything.
Dan Sullivan
Right.
Speaker 1
Yeah.
Dan Sullivan
And it's on the plane with me, because last year We arrived in London and 50 passengers didn't get their just didn't get their luck to get their luggage and I said that's never, and you know, and everybody's combating about air Canada. I says big systems are falling apart. As a matter of fact, one of my one of my next quarter, sometime in the not too distant future, i've got a book called big systems falling apart And you know, and I said you know, big systems are having a hard time.
Speaker 1
You know they're you know, first of all.
Dan Sullivan
A lot of their good people are retiring right now because they were boomers and the boomers are packing it in And that was the biggest work generation in the history of the United States And, yeah, yeah, by 2029 they will have all reached 65, and you know they're you know, and you know, and people say, yeah, but you know, they're old people. I said, yeah, they have systems. They have system, they have the institutional wisdom though they've been through.
Speaker 1
so many situations.
Dan Sullivan
They know how to improvise, they know how to adjust and everything else. I said people that they're replacing with people in their 20s and 30s and they're trying to deal with complexity out of a rulebook.
Speaker 1
Yeah, Yeah, yeah, that's the. What do you notice in?
Dan Sullivan
what do you notice, seeing about changes that are actually sticking, because a lot of it is just, you know, it's just ocean, storms and waves, it's not really a long term current. What do you mean on your friend? just noticing?
Dean Jackson
I mean, you know, i read, yeah, I read. You know, years ago I don't know how many years ago now, but there was a article in the New York Times about the tyranny of convenience And that was that was the thought that they had is that once we as a society experience a new convenience, it's ratcheted in, basically that we don't rarely, we rarely go backwards to hard. Once you've yeah, we're once you've experienced, you know, machine washing your clothes We don't go back to and washing You know it's like that The whole thing. And we've experienced, we've progressed forward Where, you know, you used to have to sit in front of the television at the right time to watch the gun smoke or whatever was on TV at that time. Then we got to the VCR where you could record it and you decide when you want it, but you only could watch the things that you have. And now we've gone through you could basically watch anything, time, anywhere, on any device, and it's really a like see that, as that we're ratcheted in becomes the new norm and expectation You know. And so I think that those but it also I was sharing that I found the you know the stats the most written.
They're constantly going up, but the most recent stats that I had heard was, you know, four and a half million hours a day of video uploaded to YouTube into a system that is consuming five and a half million hours a day of video across the whole platform. So the daily needs are basically going they're being met every every two days. It's double the amount of the ability we have to consume it. You know, and I really think that there's, along with chat, what I'm finding chat GPP is going to do now is that, as long as all this content is being created, it's chat GPP.
If you think about it as your team member, like you mentioned earlier, you don't need to be able to consume everything to know it, because you've got a super smart team member who has access to all of it and can summarize it or use whatever you need to know. It's a hunting dog.
Dan Sullivan
It's a. It's a retriever.
Speaker 1
It's a hunting dog.
Dan Sullivan
Yeah, yeah, but. But it's also a sushi chef combined with a hunting dog.
Dean Jackson
A sushi chef combined with a hunting dog, yeah.
Dan Sullivan
Yeah, i mean it just doesn't bring you back the animal unskinned. It actually skins it and, you know, breaks out the different meat portions, organizes them, puts packages and brings it back to you.
Dean Jackson
Yeah, i mean, that's really. that is exactly right And I think that's really a you know how we got here. I think about that whole welcome to uh Farlandi. I'd love to see. I wish the guy who wrote the big change. You know the book that I recommended.
Dan Sullivan
Yeah, that was a good he would do one on the 1950 to now.
Dean Jackson
Yeah, that's what I mean And that's been interesting that I, you know, I contend that from 1950 to 1985, there was not as much change as there was from, you know, 1950 to 1950 kind of thing, that 35 years.
Dan Sullivan
Well, I think the you know, I think the half century is good because there was a tremendous number of breakthroughs before the first world war, you know, and um, yeah, but I agree with you the 1950 to uh 19,. Yeah, 1985 is a good year, yeah, yeah.
Speaker 1
That was sort of static.
Dan Sullivan
Yeah, the world was kind of living off interest. You know it wasn't like that.
Dean Jackson
That's where.
that's where I think we are right now, Like I think we got to where we got to, where you had radio, you had television, you had books, magazines, all of that stuff, automobiles, electricity, everything was that sort of like full maturity, air travel, right, all of it was 1950. We kind of got to that point where all those things were now fully natural and integrated into our society And it feels like we had a, you know, this amazing period of thriving from 1950 to 1985 on the back of that platform. We kind of got used to it and all of the good stuff that came out of people adopting those things. And it feels like in 2000, you know, 2022, here or 2023, where we've gotten to with digitization, everything ever, you know, if you just even take content stuff, um, you know we got from where somebody could create and broadcast television, you know, to people and somebody could make movies and put it, but it was a very few people who were you?
know there were only opening television networks, three television networks and you know half a dozen or a dozen movie studios and music companies. All the content was being metered out by a few people in charge right, very capital intensive to set together. But now we're at a point where everybody has access to everything ever written and created or recorded up to now and the ability to create and broadcast to everybody. And I think that we're going to be in a period now of I don't know how long, but I think we're going to see now the emergence of a period of settling down into that right That we're going to.
Dan Sullivan
I agree, i agree, well, i agree 100% with what you're saying. You know I mean because um and um, there was, you know, a very creative period, but when you think about it, the microchip you know started to become really accessible to individuals. You didn't really have the microchip, except you know where you could actually, i mean, things were improving that you had the benefit of The mid-play-day-to. That's where it started right Yeah, and. I agree with it, but it wasn't until graphic user interface that computers really became useful to you know to people.
You know it was Xerox that created it, never used it. Steve Jobs stole it and then Bill Gates stole it from Steve Jobs. You know creative borrowing And you know, and that's all of a sudden the world could have computers. And then out of that, you know, the military had created the internet. It was the, it was the intelligence communities in the military created the internet and they said, hey, you know, we can, you know we can make this commercial. And then they did, and then you had, you know, then you had, and you know the internet was another big, big new capability. And then you had, you could have your phone could become a computer.
Dean Jackson
You know with the iPhone, but in a way you had to I think you did on the ad with the graphical user interface is really what allowed that. But there was still a learning And I think that where we're getting now, with all of the technology and all the stuff that's available And chat, gpt or, you know, open AI, all that stuff is really like an intellectual user interface where you can just articulate your ideas. You just tell in, you just articulate what you want, and your teammate can go and make all of that happen in terms of creating even all of the tools to access everything that's ever been. Create new stuff to your articulated specification, you know for your projects, you know your project.
Dan Sullivan
Yeah, and you know, and I just had some thoughts and I, you know people, you know I was talking to the people who you know think that the growth just keeps going more exponential in the future And you know, at a certain point, the singularity, god will come and announce world peace and take care of all of us. You know, and I said you know, i think it's going the other way. I said, first of all, everybody, you know, everybody in the world knows about, you know, chat GPT. I said maybe, maybe 1% have heard about it. I said 99% of people don't doubt. I haven't a clue what people are talking about you.
Dean Jackson
know right, they're worried about having enough.
Dan Sullivan
Half the world still kind of a bit nervous about whether they're going to have enough to eat that day. You know they got other things on their mind But I pointed out to somebody. I said I bet 95% of the practical use is being done in English. You know it's not even done in another language.
You know, and it's the English speaking. You know it's the main English speaking countries and you know people in India who speak English and other people who speak English, but it's all kind of an English speaking tyranny. I mean, the Chinese, of course, are trying to do their own thing, but who cares what the Chinese do? And you know and the and so it's I think I was speaking and 90% of the 100, you know the 100% are doing it is in the United States, because Americans are that type of people And and I would say the productive people who are already productive without AI are going to become 10 times more productive.
The people who are already creative without AI, are going to become 10 times more creative, and I said this is not lessening the equality in the world. This is going to, you know it's going to be, you know, solar system wide that the inequality in the world, and, and but life's not fair.
Dean Jackson
Life's not fair, that's right.
Dan Sullivan
Nobody's in charge. Yeah, and everything's made up. There are people. Oh, that feels so much better. I was looking for my Xanax, you know great.
Speaker 1
Just disclosure.
Dan Sullivan
Disclosure I don't take Xanax, i take something else.
Dean Jackson
Exactly.
Speaker 1
Yeah, i take my and I'm even cutting down on that.
Dan Sullivan
You know I'm, i'm, are you really?
Speaker 1
Yeah.
Dan Sullivan
Yeah, i'm down about, i would say, 40% in usage because, I'm doing this brain neuro potential.
Dean Jackson
Right.
Dan Sullivan
And I've shown my brain scan show quite a shift in six months. you know that during the night my brain is sleeping and during the day my brain is creating worse. A lot of it was the opposite, you know, and a lot of it was the opposite when I started the scans and I was doing a lot of creative work during the night and I was kind of dozing along during the day.
Speaker 1
I'm not, I'm certain.
Dan Sullivan
Yeah, so anyway, but anyhow so. And the other thing is that there are certain industries that are going to get pounded by AI and certain industries are going to be supported by AI. But, here's just an example. You know and I quoted this on the program before, but I want to put it in this context between September of 21 and September 22. There was a four million drop in new college students. Okay, so freshman college.
Wow Four million, four million, but at the same time the community colleges, which are teaching you know the trades and everything, are going through the roof. They've never gone through an expansion like this because there isn't going to be any AI plumbers, there isn't going to be any AI, you know, carpenters.
Speaker 1
Right.
Dan Sullivan
You're finding that out yourself with your, your force, your force for renovation and exactly.
Speaker 1
Yeah, you're, you're not you're not entirely.
Dan Sullivan
You're not. You're not entirely voluntary renovation.
Dean Jackson
Right, exactly, Which is just now coming to an end. We still have the dining room, But we just now this week got the carpet finished and everything. Yesterday We moved everything back into place or whatever. So it feels more settled now, but I mean we're not not quite there yet. But yeah, what a three months that whole ordeal Yeah, it took us eight months, took us eight months to get our office back.
Dan Sullivan
Yeah, yeah, because we had the city water main broke and it destroyed our created the studio, by the way, Yeah, i have, and right along the lines of your friends and you know they gave us and they, you know, our team, karen Scorac, is still touching base and they said we'll give you whatever help you need, you know. so your guys have been just super, you know and yeah, we have a whole.
We have a whole new studio, same space. But you know, we've asked the city to repair its water main, please, and put some barriers between the water main when it breaks outside. And I mean, it was 19,. It was put in in the 1920s, so you know, things can fall apart in 100 years and anyway. But yeah, much more great. We have exactly the same space but it's incredibly more productive. We got five studios, we got zoom studios you know right along the lines of the studio that you go to.
Dean Jackson
Oh, that's so great. That's good news. I meant to tell you know I just had a wonderful surprise yesterday. we were just putting everything back and then Luba had been kind of keeping issues like doing having a little secret from me, but also walked in the door And yesterday afternoon, just a surprise. He had come over from Amsterdam and was in Miami. But he came up for came up yesterday and just walked in. I had no idea he was coming. So it was such a great surprise. It was really good to see him. So I spent the last 24 hours with Matjielko.
Dan Sullivan
He's so tired. By the way, yeah, tell him he's lucky that you're not a trigger happy American. Exactly That's exactly right Of course you have gates and you have guards where you live so Yeah, and Luba was conspiring with him for the whole arrival, so that was funny. Yeah it was very interesting because you know they're not living in the United States. I've observed that there's a certain level of paranoia DNA in most Americans.
They have sort of a paranoia, and generally, is that things are falling apart. This is the end of the United States. That's one of the paranoia. And the other way is they're going to, the government is going to take away all our guns And they're going to start going through the Bill of Rights, the first 10 amendments, and they're going to, they're going to take away all the freedoms that you get from the first 10 amendments to the Constitution. I said yeah. I said I'm a big history buff. I'm running out in the United States. I think this is the 25th time that we're. It's like. You know, this is the technology that changes everything. Well, this is the you know and.
I said, yeah, this is about the 25th time that the United States has fallen apart and this is the end. You know, you got to get. You know you got to. You got to do some deep breathing exercise. You know you got to relax. You have to learn how to relax and everything like that. But but one of the things is that I was going back to the AI thing that have you ever seen a site you've given me a great reference today with working genius, but there's a great site called visual capitalist.
Have you ever seen that?
Dean Jackson
No, I have not, yeah, it's free Capitalistcom.
Dan Sullivan
Siri wants to know if there's anything I can help her She can help me with, and, as always, there's absolutely nothing that Siri can help me with, so I just want her to let. I want her to know that you know usually. I take my. usually I take my watch and I put it in the freezer for about five hours, you know, just to put Siri on ice. By the way, visual cap just plug it in and they got it right there.
Speaker 1
It's so great.
Dan Sullivan
Yeah, it's really good, and they convert all news into diagrams and they and look at the one on AI. who gets harmed by AI?
Speaker 1
Okay, and blue collar.
Dan Sullivan
Blue collar jobs are totally protected. There's not going to be. There might be some. You know some things regarding the organization around blue collar and everything else that'll be, you know, affected, but it's all you know. You do not understand, you never understand. So anyway, she's, she's talking to me again And anyway, see, this is not a well trained dog, this is serious.
Speaker 1
Not a well trained dog.
Dan Sullivan
Okay, she, she thinks I'm going to take her out for a walk. I'm not. Anyway, the anyway, but it's very, very intriguing. And they were just talking about they're all white collar middle management jobs.
You know they're you know I mean, some of them are like programmers and coders and everything else, but they're already, they're already getting slaughtered. But but it's going to be basically all those who do a four year or seven year college education so that they can be information transfers, and you know they. But it's basically jobs that have no value creation compared with them. They're going to get. They're going to get slaughtered.
Yeah, this is great They have a section you can just go they. They have a, you know an accumulating site for AI. I love it, yeah, yeah, but it'd be interesting. I mean it'd be interesting, it would add to your, you know, because diagrams I mean good diagrams are really useful.
Dean Jackson
Of course they are. These are, these are world classes. This is great, thank you.
Speaker 1
That's a great resource.
Dean Jackson
So there's some that'll be. we got some good cliffhangers for next time. We'll find out.
Dan Sullivan
Tune in What will Dan working I'll have my I'll have my, I'll have my working, working genius profile by the end of the day. I can't wait. Awesome, Well, safe trial. I'm not, I'm not, I'm not going to send you the results. We have to wait and. I'll be back. I'll be back. We won't be in London, so I'll be back next Sunday, same time.
Dean Jackson
I'll be here too.
Speaker 1
Okay.
Dean Jackson
Thank you, thank you, bye.

May 3, 2023 • 56min
Ep097: Your Future is Guessing and Betting
In today’s episode of Welcome to Cloundlandia, we are talking about how interesting the downward transformation is to people who thought this was in the bag. Everybody talks about the future being predictable through artificial intelligence and big data but the predictions of the last four years could never predict Trump being president, BREXIT, or COVID.
Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com

Apr 26, 2023 • 56min
Ep096: A General Intelligence Smarter Than All Humans
In today’s episode of Welcome to Cloundlandia, we are talking about how global intelligence is smarter than all humans that exist and how the idea of generic intelligence is untrue. Because we have limited bandwidth as individuals we can only be intelligent about certain things.
Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com

Apr 3, 2023 • 48min
Ep095: The wealthiest generation in the world
In today’s episode of Welcome to Cloundlandia, we are talking about building a knowledge base in Chat GPT for a network of people that can reutilize it for the predictable future.
Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com

Mar 14, 2023 • 43min
Ep094: Thinking About Your Thinking
In today’s episode of Welcome to Cloundlandia, we are talking about how durable the concept of thinking about your thinking is, - why that is your best thinking, and the quality of the decisions and actions that come from it.
Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com

Feb 20, 2023 • 57min
Ep093: The Digital Age vs Mainland Age
In this episode of Welcome to Cloundlandia, Dean, and Dan talk about the intersection and the collision of all the Cloudlandia capabilities multiplying exponentially and the mainland being largely unchanged in reality.
Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com

Feb 15, 2023 • 59min
Ep092: Designing for Industry Transformation
In this episode of Welcome to Cloundlandia, Dean, and Dan talk about the story of four industry transformers who are big on customer-centeredness and the intersection of it all being the design part of everything.
Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com

Jan 25, 2023 • 55min
Ep091: The gap between us and the next level of intelligence
In this episode of Welcome to Cloundlandia, Dean and Dan talk about how the exponential improvements in AI and technology can fundamentally affect the elements of creating a uniquely successful life.
Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com