Welcome to Cloudlandia

In today's Welcome to Cloudlandia episode, Dan shares his experience with stem cell treatments, from his different injections to increased energy and improved brain function. Next, we explore the fascinating realm of intelligent money exemplified by Indify and how it empowers creators by potentially disrupting the music industry through musicians' futures. Lastly, we make a special announcement about our first Free Zone event in Toronto this June. Join us for insights on innovative concepts that can upgrade our lives. &nbsp SHOW HIGHLIGHTS We delve into the world of stem cell treatments, starting with my personal experience and how it has improved my energy levels and brain function. We discuss the concept of intelligent money and how platforms like Indify are empowering creators and musicians, potentially disrupting the traditional music industry. We explore the concept of investing in people and emerging technologies, citing examples like Elon Musk and Steve Jobs. We reflect on the role of artificial intelligence (AI) in content creation and the importance of discernment in information consumption. We discuss the concept of media polarization and share our personal experiences with the shift from newspapers to online news aggregators. We mention a play we saw about the Queen's relationship with various Prime Ministers, shedding light on an intriguing historical fact. We explore the topic of neutrality and bias in AI and discuss how it might impact our thinking processes. We announce our first Free Zone event happening in Toronto in June and share our past experiences in the city. We discuss the idea of digital detox and share our strategies for reducing screen time and the benefits we've experienced. We reflect on our experiments with AI in generating interesting facts and video scripts, emphasizing its potential as a multiplier for content creation. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Welcome to Cloudlandia. Dan: Ah, you have a very resonant place to this morning. Dean: Well, you know what I did. I came in on the app today and so we'll see. And over the last week we had some intermittent disruption. So to try this this week. Maybe it's a different level of unpredictable variety. I called it unpredictable variety. That's right. We roll with it and yeah, and there we go, yeah. So everybody wants to know, dan, how is the $6 million man doing with his biomegies? Dan: here. Yeah, yeah, pretty good. So we're talking on a Sunday and just the past Thursday was two weeks, and you know I got a figure in the placebo factor here and I think I mentioned this last time that when you have a pain and you don't have any solution for it, you try to avoid the pain, and so you kind of? A you kind of a focus on it. You rearrange your posture and your body to avoid the pain. Dean: Yes. Dan: But since I had the stem cell injection, I came back and the pain didn't seem any different. But I was confident about it that I now had a pain that in, according to prediction, in six months I won't have the pain. And so I'm not avoiding the pain and I'm you know, I'm walking downstairs without holding out to the rail and just depending on my leg. But I will say in the last two or three, three days I've I have noticed an improvement so that I'm getting from. You know we have top to bottom we in some cases I'm going to flights, yes. And and yeah, so I told Dr Hasse, david Hasse, who's in the free zone with us, because he's the arranger for all this. Anything else I do, I go through his clinic, so he's the one who arranged everything in Buenos Aires. Yes, and I tell him. I said I'm I'm naturally a self-producer of placebo's. Dean: And I said I think it's part of my. Dan: I think it's part of my character. I had nice said actually isn't strategic coaches, and that was strategic coaches producing your own placebo's. Dean: So I love it yeah. Dan: Yeah, so anyway, all friends, but I will tell you this we had three different treatments. I did and Babs had a fourth one. So Babs had a big toe, inflamed bones and her big toe. And the pain is way, way down after two weeks. And both of us had vascular IVs, so this is where the stem cells are put you know, it's an IV, so it goes in over 40 minutes. Dean: It wasn't an injection. Right, right, right. Dan: But it's, these stem cells are geared just to your vascular system, so just you know the veins, as I said and so I feel quite a bit more energy, and again, I'm not discounting the placebo effect. And the third, the third thing that I did Babs did vascular two and I did brain cells. So these, what they do is that they put lymphocytes in on day one and then on day three they give you an IV for the, for your brain cells and the lymphocytes. I don't exactly understand what they are. Okay, I know they're neither Republican or Democrat. I do know that they're NDP, right? Exactly, yeah, I know that. I know they don't have a political characteristic about them, but what they do is they actually create pathways through what's called the blood brain barrier. Okay, and what I understand is that the brain is very protective of itself, so it doesn't allow any foreign thing to come in To the brain. But it'll accept lymphocytes and they're just little, they're kind of temporary pathways and they die after about a week or two. But what happens then is the stem cells that are geared to your brain can go through those pathways and and I'm doing a program called neuro potential, which is a bio feedback program, and I'm doing a neuro potential program and I did session 30, 29 and 30. I've been doing that for about a year and what it tests you on is when you're watching a movie and I picked a favorite movie which was foils for British detective homicide detective series Long time ago, 15 years ago, very intriguing, very good acting, and so I went Saturday morning to the hospital. And so I went Saturday ago and I did it. And usually what happens during the course of the session? You're watching the, you're watching the screen and then all of a sudden the screen will go black, the sound will go out, but the movie goes on and your brain notices this and it readjust itself so that the screen comes back and the sound comes back, and normally during a session it'll happen four or five times and there's nothing you can do. All you do is the brain just adjust itself and that adjustments are actually making improvements to how your brain operates. And I've been doing it and my EEG tests, which are a battery of screen tests that I do every quarter, indicate that my brain has improved quite a bit over the last year. But this session, the first time now I'm talking about a week ago, saturday not once during the entire movie did the screen black out and or the sound go out. And the first time it ever happened. And the technician they have technicians there who you know they will. They put your sensors on your brain and then they you know they're there all the time and she said I've never seen that before. She said I've never seen it, certainly haven't seen it with you, but she's, I've never seen it with anyone. And these people are these train. These people are trained not to be enthusiastic. Dean: And they're just there, related to your, to the stencils or yeah, well, it's the only thing that's changed. It's gotta be right. Dan: Yeah, it's gotta be, and she up the difficulty. So when I do it fairly easily, she'll up the difficulty and the and yesterday I went and it sound went out three times but the screen did not go black and and she said that's amazing because she said you're even stronger this week than you were last week and that was a real breakthrough week. So I think, that that's and this is the only thing where I have outside reference point. That's testing. So, yeah, so, but my energy has been real good from the overall. But I think the big thing is that I am now convinced this specifically from this stem cell thing that we're going through and also other things that I've been doing for the past year that now anything in the body, if it can be diagnosed, if there's something off, if something's not performing right, something's not working period or, worse than that, it's something wrong is happening. I now am convinced that if it can be diagnosed, it can be repaired and it can be regenerated. So that's yeah. Dean: And. Dan: I've been and I've been going on. I've been going on faith for the last 36 years in this regard that this would come. Dean: Yeah, I mean, you know, you look at, I heard Joe Rogan had well, he always has all kinds of interesting people, but he had Gary Brecca on. I don't know him? Dan: I don't know him. Dean: Yeah Well, he's kind of an interesting story, I don't know. I mean, you know like anything, when you hear him on you know he kind of breaks into the scene. He's the guy that kind of turned Dana White around. Dana's lost all kinds of weight and reversed his. Dan: Oh yeah, I know Dana White, he's the. Yeah, you see ultra fighting, yeah, that's exactly right, yeah, yeah, the US. Dean: And so he. This guy's background was as a I don't know what the right word for what he did, but it was some sort of for insurance companies. They would predict your lifespan. So it was like advanced what do they call that in insurance? Mortality rate, I'm guessing. Dan: Yeah, it's the actuary, the actuary, yeah, yeah, so actuarial. Dean: I guess would be kind of based on statistical groups kind of thing. And what they do is this is based on records, on your on measuring, like genetic markers and blood work, and they couldn't predict. He says within months of somebody's life expectancy, and very interesting, right. So Dana came in and he had, you know, very elevated triglycerides and you know certain other markers that were really kind of degenerative and he's 53 years old and his they marked his life expectancy at 63.6 or something like that. And it was really like an eye-opener for him to see that have that sort of you know, mortality check on what you're, what's going on in your body, and he basically says all these things are, you know, they're starting to give out years and years before they're actually the end of now. So it's not a mystery kind of thing, it's just that way. You know, and so he's, you know, done all the things that he recommended and he's already added, like you know, 12 years to his life expectancy already, and that it's kind of, I think, when you're right, that we're at a stage where we're started learning all the Repair models of things that, yeah, to be able to, to regenerate, I'm still amazed that even the fact that DNA exists like how do you even Tune into something like that, right, like how did somebody even Discover that's a thing, is just like beyond my imagination, you know it's, yeah well, electron microscopes with the yeah well, I mean with you know, the the actual day breakthrough. Dan: There's some great stories about that aren't really on point here, but we could go into them. But the point I'd like to bring. This is all cloud land. Yeah, this is all these are cloud land media capabilities that have come into existence, because the I was talking to Peter de Amonus about this and I said it's clearly a Lot of things that were predicted by a lot of people 10 years ago haven't happened. Okay they haven't happened to the degree that they're happening, but they're not to the degree. But I would say that the application of digital measurement to your body has has gone way beyond what anyone was predicting at the ability to, at the most minute level, to sell your level of actually Measuring and then having comparisons. You know comparisons because these are large model. These are large model. You know, when somebody says you are, you know a certain age, like if you take Dana White, and they said 53 and they his prediction was for 63. What they were doing was measuring against millions and millions of other tests that they yeah, I'm not other people that Used to take yours to put the facts together and now it takes minutes, yeah and he wasn't even possible years ago that I put those together. Yeah, no, I mean, my first doctor encounters were in the 1940s, so this is 80, not quite 80 years ago. And the best you could hope for back then was that the doctor had a good bedside manner. Dean: Well, three out of four doctors prefer Chesterfield's. A great Actually. Dan: And it was. It was actually seven out of those, seven out of eight. Who a doctor? Seven out of eight doctors who smoke prefer camo camos. No this is a great. This is a great ad campaign. I mean, we shouldn't be frivolous about this. It's really sold a lot of camos. I'll tell you. Dean: I wonder what those things like. If we look forward you know, fast forward, for the years from now. What are we going to look at? As you know, so Stupid and obvious back in you know that we haven't been paying attention to. Dan: No, yeah, you know, I always say that a depressed utopian, utopian who's depressed. Our people get depressed by the absence of things that haven't been invented yet. Yeah, exactly, geez, there's so much that has been. I'm missing all these things. I said what exactly? Are you missing? Well, I don't know, but I'm missing it, yeah. Dean: It's so funny, I just saw somebody in on Facebook, one of the there's a local Group called it. You know, if you grew up in Georgetown you remember, you may remember kind of group and it was pretty these things and somebody showed you know Georgetown the cable was. You know halting cable was becoming Available and they were offering, you know, service on on the nine channels for our listeners. Dan: Today we're not talking about George town in Washington DC right, we're talking about. Dean: We're talking about. Dan: George town, a lovely veil Norris. And is it more west than north? Dean: I'm trying to think it north and more what I know, the go train goes there. That's exactly right. It's the last outpost on the on the go train and that was the thing they were offering now service on channel two, three, four, five, six, seven, eight, nine, 11 and 13, and I remember those days, like you know, 1970 Something when we got our first color television and I got the table you know that was. That was the thing. Wow, what a world yeah. But, but just back to the. Dan: You brought up a subject right at the beginning of our talk here DNA. It's actually been the merger of artificial intelligence and DNA that's producing all the amazing diagnostic tests. Because they can now do, then, what they do is they convert biological Signals to digital signals okay and now they can do ten thousand tests, either on something that exists In the time that it would takes to do one manual test ten years ago. So ten thousand to one, that's that qualifies as exponential in my world. Dean: I would say so. Yeah, I would say so. Dan: Yeah, yeah, yeah, but I'm banking on that. You know, and as you know from our conversations of a long time ago, that I was Babs and I were on this path in the 90s, you know, in the 1990s, so we're 30 years down the road now, but I knew you could tell. I mean, I read a lot. You know, the internet has been a great tool for me of Just letting my brain go wild on the internet and it finds this and kind of I find your brain Kind of finds what you were looking for, but you didn't know you were looking for it, that's the way I explain it. Dean: Do you find? Dan: that. Dean: I do. I had some experimenting this week, actually Based on our conversation last week that you know you mentioned. You kind of let your brain just go and do what it wants, but let's just I mean almost like with an agreement that let's just, at the end of the day, let's get these three things done, and I don't care what you do or when you do it, but let's just go ahead and let's get these three things. Dan: But I but. Dean: I got a. Dan: I got. I've been thinking about our conversation too and I said but it's finding it for some reason, and I think, using AI language here that somewhere in the past you gave your brain a prompt, just like you do with a chat GPT you gave it a prompt that. If you ever come across something like this, alert me to this. So my sense is that you've been programming your brain to look for certain things since the beginning. You've been prompting your brain to look for certain things. And all of a sudden it comes across something and you wake up and say, gee, that's neat, that's neat. Dean: I didn't know that. Dan: But somewhere in the past you gave some sort of prompts, I think, to tell your brain. If you ever see something like this, just let me know right away, because I'm interested in it. Dean: One of the things that I came across this week was in relation to our conversation about melt, about money, energy, labor and transportation all going in, rising cost of those, and I've been thinking about money, like access to money, and I'm seeing there's more and more versions of intelligent money coming, you know being the thing of empowering creators in a way, and I've looked at, I found out about a company called Indify which is taking a venture capital kind of approach to creators, musicians, particularly independent artists who are, you know, making music, and they're partnering with them for, you know, 50% ownership of whatever comes out of what they're they're producing and it's really, you know, they may not produce like, compared to the music label industry, the model where they would, you know, sign an artist and do a full album and all those things. Dan: These are really but those are already existing. That was already existing. Yeah, yeah, here they're here they're doing music and musician futures. Dean: Yes, that's exactly what it is and that's a really interesting model, like typically they're, you know, with a particular like a song, for instance, they may invest $30,000 to produce a single song and artists, but they're showing that the you know, the typical return on, even like they're not to be they're not talking about hits, but things that they showed investments of their typical investment of $30,000 has returned $110,000 so far per one of those that they've done. Yeah, and they started in 2020, you know, so over that period of time, they've kind of tripled their investments and I thought, partner, you know that, that level of you know in the entrepreneurial world I don't know whether that's that you know the rising cost or you know the that, the diminishing supply of capital. I don't know whether there's different rules for Plotlandia and creative things as opposed to. You know large scale, physical capital. You know capital, physical world. Dan: Yeah, my sense of that is that the smart investors whether it's in the mainland or whether it's in Plotlandia are the same person. They're the same, and my feeling is that the smartest investors invest on people. They don't invest on things. They don't really invest on things, and so my sense is that the example you just gave this person has proven in the past that they're actually creative. Dean: And they always seem to be coming up. Dan: they always seem to be coming up with new things, and some of them have monetized and some of them haven't monetized. So that's the guess. And that's the bet you know. In other words, I'm guessing that you're going to. You already come up with something in the past that turned out to be money making. Dean: And. Dan: I'm betting I'm just going to bet on you as a creator, that you're going to come up with some good stuff that properly captured, properly packaged and properly distributed is going to be money making. Dean: Would you say I agree. I mean, do you think you're kind of heading back to the patron days? Oh yeah. Yeah in a way, yeah, yeah. Dan: Oh, totally, totally. I mean entrepreneurs are you and I and all the folks that we hang out with are we're self patrons? Dean: Yes. Dan: The difference between an entrepreneur and non entrepreneurs and individual who's betting on himself as the future. Well, you did that a long time ago and you know, and I did it a long time ago, and so that's why I'm not taken by things. You know, I'm not really taken by things. You know, betting on things like I've talked about a product or a tech. I'm not betting on that I'm betting on the thing possibly being a tool that some really smart human is going to maximize going to. You know it's going to do something. And I was thinking about that with Elon Musk, because there's no reason for his valuations related to Tesla. You know, if you took the normal valuations of a car company, the number of cars you got, the distribution system, you got his the Tesla doesn't make sense. The valuation that he has for Tesla makes no sense whatsoever. By right, historic automobile standards, right, and somebody was saying that they you know this is, you know this is, you know this is a scam. I said you're missing the point here. They're not betting on the Tesla car. They're betting on Elon Musk coming up with always new things. Dean: That is true, and he, yeah, he's, yeah, he's come up with quite a few. Dan: Yeah, and I think Steve Jobs. Steve Jobs was on that track, but he died he, you know he died, I mean because, really, if you take a look at Apple's extraordinary, it's stuff that all goes back to Steve Jobs. Dean: Yes. Dan: And, and I mean not a big thing since, not a really big thing since 2008. Dean: Right, since the iPhone, right. I mean, that's really the iPhone yeah. Yeah, that decade of, you know, 90 2008,. That's really that's where everything happened. I think was. I think about it. Yeah, we talked about it in our analysis of the last 28 years. That none of it. You know Apple was close to bankruptcy, that they were in trouble 28 years ago he had to borrow from Bill Gates. Yeah, exactly, and that's you know, that's kind of. Dan: That's pretty amazing right. Dean: When you think about everything that's turned around since then, and thinking about even Jeff Bezos, who you know, who knew. Dan: Yeah, yeah, and you know, and so so the the thing about betting, but I always bet on people. You know, my whole approach is that this is a person you know who proven track record and part of it is that they not do what they're doing. You know, one of my views is that I look at somebody who cannot do the thing that seems to be most valuable, and and so I don't have to worry what they're doing when I don't see them. Dean: Right, what's he? Dan: doing? What's? What's he doing today? I know exactly what he's doing today. He's doing what I bet on. Dean: He's doing what I bet on him doing, you know and you know. Dan: So it's a very interesting thing. So, but I think I was going back because we had this conversation. I said, you know, if I go back because I've really been an entrepreneur since really the beginning of the microchip age in the 70s. They started using the word microchip, I think early 70s, but I read about it in 73 and I started my company in 74 1974. So 50 years next year. Dean: And. Dan: I would say that the microchip itself is one of the real breakthroughs. And then the ability for there to be such thing as a personal computer, which came up within the first 10 years of the microchip and then graphic user interface, which made the personal computer available to everybody, okay. And then the internet, probably software somewhere in there, the whole notion of software, that it didn't have to be hardware. Usefulness of the computer did not have to be hardware, it could just be a program. And then I would say the internet, and then the iPhone, and now artificial intelligence. Dean: Yeah, artificial intelligence that, I think what's happening there is. Nobody could really have predicted. I mean maybe people who knew were predicting, but I don't think people really had a sense of what was really possible with this until now, and I think as a species right now, we're clueless about where this is going. Dan: I said you know. I said you can say anything you want about where it's going and probably you'll be right, but there's going to be a million other things happening to that. Nobody could have predicted. Dean: Yeah, I mean it's really. Dan: I mean where are you crossing into this world? I mean, what are you do? We have three or four projects. Dean: We have three or four projects going that I'm involved in the company and so where are you? Dan: I'm at the experiment when are you experimenting? Dean: Yeah, I'm experimenting in the personal side, like my personal experience with it. We're not using it as it's not integrated in any way into my company that you're you know our stuff yet, but I can see that it could be. I mean, I looked at, you know, one of the things that we do we have a subscription for. We have two different versions one for realtors, one for financial advisors of a postcard newsletter called the world's most interesting postcard, and it's essentially a carrier for referral programming that you as a realtor or a financial advisor would send to your top 150 relationships so that you are programming them to notice conversations about real estate, to think about you and to introduce you to the person that they had the conversation with. And it's been, you know, a phenomenal game changer for the amount of referrals that people get, measured as a, you know, return on relationship, the percentage of repeated referral business you get from your top 150 relationships. And so I had four years we've been doing it for 12 years now a monthly postcard where we have someone research and put together there might be 16, you know just short, interesting facts that you put on the front of the postcard and it's got a nice design and so it's easy to read. It's kind of just like you know interesting things and the. I started thinking about, well, if I did what, if I did one specifically for for financial advisors, that all the facts and stuff are money related. And I just asked chat GPT one day. I said can you write to you know 10 short interesting facts about the history of money? And it started writing the things. And then I asked it to you know, make it a little more interesting things. And it, you know, put it on. That said you can be 20 more. And it was like boom, all interesting. Dan: Yeah, absolutely. I said yeah, and you're, you're, you're designing, though, as you go along, there's probably an interactive thing going on between yeah, right, I'm just directing, you know, there's two. Ai's AI breakthroughs consist of two AI's. You know the first AI is artificial intelligence. The second one's called the actual intelligence. Dean: Yeah, exactly so. Dan: I'm bringing the actual intelligence. Dean: Yeah, yeah, yeah, I said it was so funny, Dan, because I said to it well, these are great. How many do you think you could? Well, I can make an infinite number of these. How many would you like? And it was just so funny that I ended up with like 50 of these you know, and just instantly done and I thought you know that's a really interesting thing. Again, those are, you know it's content related. I came, I had this idea of you know I think there are 400 and something cognitive biases that are, and I just started. Dan: How many of you mastered it Right, exactly, and you know it's an interesting thing. Dean: I said can you make a three minute video script describing confirmation bias, the facts about what it is and how it might be, how it might be deployed or come into play and how to defend against it? And it wrote this amazing, like just you know, intro this, then scene of this and then this, and narrator says that there's the script, you know, and it was just. I mean, when you look at the putting together of the different things, I saw this I saw someone do a demonstration of you know, having it write some. It was writing ads, video ads for something, and it they had gone to one of the gone to 11 labs. I think is a place where you train your voice. So it's got your voice. And then it went to another place that had your digital, you know avatar, you know from video of you, and Then it combined this AI written script with your voice through your face on your avatar on video and it's instantly translated into any Language where your mouth moves and your mouth is saying the words in Japanese or German or French or whatever, and I just Just such a like you can see. That's a you know, the distribution of Content like that, you know, is amazing. But then it's still so that's everything I've seen has been content related, you know, kind of yeah, creation and as a multiplier for content creation. But then the bigger you know we've had the conversation that, the bigger you know. Picture of that is that our brains we still can't consume At any more than the speed of reality, which is 60 minutes per hour right, it takes us. Dan: Yeah, and the other thing is that we can only think about one thing at a time, you know. I mean, we can't think two things at the same time. Humans just can't do this, and you know, and as you say, it's reality, world, time-based. Yeah, you know, and really the successful people have learned firsthand just what can get begin gotten done in an hour a day, and and then also it's developed a sense of discernment about just what's worth Having your mind on for an hour for a whole day and you know, and that you know, and I've dropped, I'm noticing I'm shedding all sorts of things as I Approach 80. Just I dropped televisions. I'm in my sixth year now dropping television and and people say, but you're a big sports fan. And I said, oh, I've got a trick. I said I wait till the game. I I've got. I wait till the game, as though I'll use Cleveland Brown says an example and I just checked. I checked the score. You know the scores are in now. It's some beyond game time. Did they win or lose? Well, if they lost, I'm not interested. If they won, then they have a ten minute video of the highlights and that's my game. Dean: You know and. Dan: I know they've won and then I just get a chance to see how they won. Okay, if they lose, I don't watch it, because I, because that doesn't do me any good, doesn't do me any. I'm already disappointed they lost. Why would I pile on and People said, yeah, but you're? Missing all the excitement of the game and I said, I said yes. I said I want to be excited about other things. I don't want to be excited about young people who are one-third of my age. I did coming through for me or not coming through for me? I want to see the final result. Dean: I've been contemplating Dan because, I I find that embarrassingly, much of my time is screen-sucking. You know, as our friend, there's a lot of, there's a lot of screen-sucking and I would count television and YouTube and tiktok and Facebook and Anytime my eyeballs are sucking dopamine in through my screen as that time. And I've been experimenting with, you know, disconnecting from the the dopamine device you know, and so this morning was one of those times. I'm trying to get to a point where I can get as far into my day without having any, you know, digital input, and I think that there's a real Face that I could go, you know, all the way till noon with no Contact with the outside world and that, I think, would be a better thing for me. But it's amazing how your body like I went over to the cafe this morning to get some, get a coffee and just sit outside and you know, I didn't take my phone, I woke up, I still wake up in the you know the first thing. You know, I checked my phone or whatever. I left it here and I went to the, the cafe and it's amazing how your brain is Like saying you know, wait a second, what if anything? What if you? What? Dan: if you break down. Dean: What if you're Get an accident or you need to call somebody here? What? What about that? And then I realized I don't know a single person's phone number. I don't know what single phone number except my office, you know, and not there's nobody there, but that's. It's very funny to me, that's where your mind goes. And then I had that. I took real money Because normally I use my Apple pay on my phone to pay for it, and so I had real paper money with me and it was just. It was so Interesting to sit at the cafe and just watch everybody you know, all you know, even together screen sucking the whole time and I've been experimenting like how much can I Disconnect from that in a proactive way? Right, like well, it's interesting. Dan: It's interesting because in the year you're applying the concept of intermittent fasting. Yeah, exactly that, yeah, you're going to. You know I'm going to spend three hours or four hours where I fast, you know yeah. Because your brain will find something to do if you're not right now yes autophagy Remember this is something interesting. Dean: I was really going as far as, like, how far down can I go with this? Right, like what would I truly be missing? As I do, I use my phone all the time for everything. I mean texting, email, ordering food, you know all of the stuff. Entertainment Talking and I was. I remember there was a show about the royalty I think it was called the crown, and or maybe it was a movie about the Queen, but I remember this was struck me as very like a very interesting is that every day at a certain time 5 pm Maybe, or noon or sometime they would bring the Queen a red box. Oh yeah, box was everything that she needed for the day, everything that needed her attention kind of thing, and I thought how neat would that be. What would be interesting if I could, at 5 pm Every day, get a box that has Every thing that I need, like any emails that have come in, any texts that have come in, any you know articles of interest. That would be. You know, something that I would need and I've wondered about that getting rid of. Like you know, I check on that judge report and you know I the news, like seeing different things that are going on in the world and I thought to myself I wonder what happened if I went to, like you know, paper subscriptions to Newsweek Time magazine and the Wall Street Journal as the my Well they're. Dan: I've gone beyond that because I used to get five papers a day. Yeah, you got two to Toronto papers. I got the, I got the Wall Street Journal, I got New York Times and. National Post well, national Post was globe in the post for the two. Dean: Yeah. Dan: Toronto papers, and then the Wall Street Journal and the New York Times, and the fifth one was business, business and best investors daily. Yeah, right, yeah, investors, business daily, and. But I began to realize that I all those papers. The only thing I was really interested in was the opinion section. Dean: Okay, where the? Dan: people wrote Oversight articles, in other words they were looking at a something and they were writing that. And then you know politics I began to notice that in the Newspaper world they were making most of their money after a while on subscriptions because the advertising dollars were being taken away by Facebook and Google and yeah, and they had to go to digital versions on a subscription basis. And what that did is that it polarized the media in the sense that, for example, the Wall Street Journal I Would say 80 to 90 percent of its subscription probably is Center or center right on the political spectrum. There's center right and the New. York Times is Barely center, mostly to the left, and I noticed that the Globe and Mail is now center to the left and the Globe and Mail or the post is still Still somewhat into the right. Into the right and the investors business daily only has opinions on Saturday. You know they only have a real commentary section. So, yes, okay. So when I began looking for, I said, well, still hit or miss, because there may be some good stuff or not good stuff. So I went to this aggregator which is called real clerk, comes up Chicago and all they do is aggregate Article headings and they're almost all, they're all commentary, okay. So every morning and six days a week they do an update at three o'clock in the afternoon. So you get up in the morning and they have that, and then at three o'clock in the afternoon they have an update. They don't do this on Saturday. Okay, there's one day when they don't do it Right but then they have all sorts of real clear. They have real clear politics, they have real clear policy. They have real clear market real clear world real clear defense, real clear energy, real clear health real clear science and those are more. They're picking up a periodicals rather than daily, and so I just get up in the morning and I look and I click on three or four of them and they come for the New York Times. It's lucky if they get one every day. Some of them have paywalls so that when you go to their thing they're saying well, you can read the article if you pay for a subscription, and that counts them out. You know, I'm not going to pay, I'm not going to sign up for a subscription to get one article, so right. So, yeah and so, so, anyway. So that's what I've done. So and I'm down now to Babs gets the post because she likes knowing Toronto things, but I don't bother looking at the, for the last two or three weeks they've had great articles. It's mainly how our Prime Minister is going down the drain, which I always find comforting reading. And then the Israeli, the Israeli Amos situation and that's been a great clarifier Boy. You really find out where people stand with this particular issue. That's been a really great clarifier herself. Yeah, yeah, so anyway, but that's how I handle it. I handle it. That's my sort of my red box. Real clear, it's my red box. Dean: Right, that's interesting. Dan: You know what they do you know what they call that? The thing that the queen gets. I don't know what they call it. They call it the red box. Dean: That's what I thought. Dan: You know that red box she gets every day. Dean: You know what they call it. Dan: They call it the red box. Dean: That is so funny, but I thought about experimenting with that and getting a red box and the government has to prepare them for. Dan: The Prime Minister's office has to prepare that for her, exactly yeah. Yeah, because they're both in town. Once a week, the Prime Minister has to come to the palace and deliver in person some of the crucial issues. This is not recorded. No one ever knows. Dean: Right A weekly audience with the queen Right. Dan: Yeah, yeah. Dean: Yeah, and the king now. Dan: I guess I guess the king. Should we send the red box to the king? It's kind of hard to say. It's kind of hard to say it's kind of hard to say king, I'd say king, you know because she was in for seven years or so. Yeah. There was a great play. Actually it was called the Interview. I saw it, and I saw it in London, right around the corner from the hotel. Dean: And. Dan: Helen Merrin was the queen. Helen Merrin was the queen and that what they did is all the Prime Ministers that she's had, starting with Winston Churchill, right up until last year. I guess there were a whole bunch of Prime Ministers over the last two or three years, so anyway, but she had just talked about. It was all made up, because nobody really knows what's that, but they just used topical issues of the time, and you know, and whether she got along with the Prime Ministers or not, or and everything else, and it was a very, just a really terrific, really terrific play. Dean: I saw Napoleon on Thanksgiving Day. What did you think? Dan: What did you think? Dean: I didn't like it Did you see, it. I haven't. It was as we like to say, dan. There was a lot of middle in that movie. Dan: It was all middle it joined in progress and just never left the middle. Dean: There were only two scenes that were repeated six times. There was the drama in the palace and then there was battle scenes with horses and bayonets and cannons and on and on the same battle scenes, again and again, and then back to the palace and it was really. I didn't enjoy it at all. I had no. It was my shortest movie review ever. Dan: I just looked at the camera. Dean: I shook my head and said nope, and then I hashtagged it nope, olean, yeah yeah yeah, and, but I have no real historical knowledge of, you know, of Napoleon but, I, did you know? The most interesting thing was at the end they did a summary of all the people that were lost in battles, like 6 million people in his period of being the king, he lost in battle. That was that's crazy, you know. 6 million seemed like that seemed like a lot. Dan: Well, we must use all of them up, because his final battle was 1815. That's when Waterloo was you know the final battle, and then there was not a major European war until the beginning of the beginning of the First World War. So it was 99 years. So he must have used everybody up because it took a whole century to stack up again. Yeah, and you know yeah, I mean a lot of American history, american history, really, you know, from the British fighting the French. You know that's really where the American thing starts, it's. I don't know what they call it. You know they call it the Seven Years War here in Canada, but in the United States it was called the French and Indian War. You, know, and this was 1817, 50s, 1763, Seven Years. But this is where all the American colonists got their military training, which they then used to good for self fighting the British. Oh wow, 1717. So George Washington was an American born. You know, they were all British. I mean, they were all British. Yeah, All the colonists were British. And then anyway, but that takes you right up until he. I think Napoleon comes in around 1793 and he was in for 22 years, but he totally changed Europe. I mean, he was like a major earthquake that went right across the continent and that really changed things. You know, hitler, hitler was great. Hitler was a great admirer of Napoleon. Dean: Yeah, and that right. Dan: He made, and he made the same mistake. Dean: He invaded. Dan: Russia. Right right, right right. Dean: That's yeah. So I'm going to save you from from that. Dan: Yeah, well, it's not a it's not a topic that I'm really interested in Right, I've never just talked about Napoleon, no. I just you know, but he, he not only was a significant military person, he was very significant politician. Because so that's where we get the metric. Metric system is from Napoleon. Dean: That's right yeah. Dan: And they didn't have any standard measurements in Europe. Okay, you know I mean the British had their own. But you know, the British is kind of a organic thing that's developed over time, feet, inches, feet, yards and everything, and it's the light and the lightfully accent and idiosyncratic. It's eccentric and eccentric. The British are eccentric, you know, and he wanted this 100. Everything is, you know, and it took all the fun out of it, took all the fun out of measurement. Dean: Right, you imagine. Dan: American, American baseball and metric, you know. Dean: American football and metric. Dan: Yeah. That's even the Canadian football league uses yards and feet and you know everything like that, you know all the buddy, yeah, track and field they don't, because that's a more of a European thing. Yeah, yeah World stage. Anyway, well, it's really interesting, but I'd like to pick up a little bit more on this couple of themes that we've developed over the last few talks, and one of them, and what I think, is that every human being is a confirmation bias. Okay, say more about that. Well, you're biased according to the experience that's proved useful or not useful. Okay, okay okay, so you've used a term you know to grade movies that are not worth seeing a lot of the middle. Okay, yeah, so there was a lot. I don't remember if there was a beginning end or an ending end. It's just battles and battles. Battles and battles, that's right, and palace, yeah, but I think that really thing because I think that it's impossible for human beings not to have a bias. Yeah, I think, that's absolutely I think as the smarter human beings know what their biases are and actually choose them, yeah, they actually choose them, yeah. And and you know, as it just strikes me that this whole notion of neutrality, that you can be unbiased is, I think it's just silly, how could you? Possibly be unbiased. Dean: I mean, that's right. Dan: In the world, you wouldn't survive. Dean: Yeah, in the words of Milton Friedman. To fill down at you, where do you propose we find these angels to organize society without regards to personal interest or bias? I don't even trust you to do that, phil. Dan: I've watched that about. I've watched that about 10 times. Yeah that's such a great because you can just see that Phil down to who just has this sort of fluffy, waffly form of logic. You know, all basically emotion based you know emotion yeah. I mean, he didn't have our perspective. New Prime Minister here is getting a lot of fights. When you finish here, go on Google and say Peter Polly of you know, you know how to spell it, don't you? Yes, okay, takes down reporter. Just, he just took down a reporter and it was one of the most masterful takedowns of reporter ever, and he did it while chewing on Apple. Dean: Oh, I love it. Dan: So he's being interviewed, and he's, and the person says, well, you know, you know, you're taking a very ideological approach. He says ideological, what's that? Well, what's ideological? And the reporter says, well, you know, it's more emotion based. And he says name a name, an example. Or name an example, well you know, and it gets round that he's reproducing Donald Trump and you know that's the ultimate killer, that's the kill shots. You know you call somebody Donald Trump. Dean: Is that right? Dan: No. And he says well, a lot of the experts. And he says experts, name one expert and the reporter did not have a specific piece of information. That was all this fluffy narrative and you could just see the guy was flailing and meanwhile Pierre Polyov is just eating example, and he says do you have an actual point to this interview? And the guy. You could just see the guy. You know they didn't show him in full, but I bet you know there was a puddle under his feet when he was finished. That's so funny, dan yeah yeah, and he's just learned how to deal with this whole issue that they try to catch you on their words. Dean: Yeah, exactly. Dan: I don't even know what that word means. I mean, do you know what that word is? Dean: You just used a word. Dan: I don't know what that word is. And he says well, you know you're doing left versus right. And he says name a time when I've actually said that. I've never said love first right. I don't believe them. Left first right. So I believe in common sense and I'm kind of bored the side that has common sense, so you know we haven't had any of. You just aren't used to it because we haven't had any common sense for the last eight years. So that's not used to dealing with. So, anyway, and he's I think he's a phenomenal debater. You know because he's been in, he's 44 years old and he's been in parliament for 19 years you know, he's been there since he was 25. Wow, yeah, so, but it's really interesting to watch it. You know, I mean, and I'm very biased towards his side of the political spectrum. Dean: You have a cognitive bias around him. Is that what you said? I? Dan: have a total. I have a total cognitive bias. That's funny. Dean: I love it. Dan: Yeah, okay, so anyway, fascinating where this is going, but I think this AI thing is a much. What should I call it here? I think it's a catalyst for a real mind change and how we think about everything. I think interacting with this technology is actually introducing us to how we actually think about things. Dean: I think you're right, because you have to bring that to it. Yeah, so you are, you're off to Phoenix. Dan: Yeah, we fly out on Tuesday and then we're there until Saturday. I were there until Sunday morning because I can't take more than two days of sitting in a room. And so we're off to Chicago and then we have a Chicago week. We have I just have one workshop, I have the free zone on Thursday, yeah, so so anyway, you know, yeah, it's been a good year. It's been actually it's been a very sailing kind of year. I haven't had any real time crunches or anything else. Great, that's awesome. And so then we're back, are you? And yeah, and so June 12th, june 18th, is our first free zone in Toronto. Dean: Oh, you've set the date already. Dan: Yeah. Dean: Oh great. Dan: Yeah, and now I'll just forward to Tammy, who is the wizard mastermind of scheduling here, tammy Colville. Dean: And I'll just send. Dan: I'll just forward her announcement that just came through two days ago, so I'll just yeah, and we're doing it in. June. I mean, isn't that nice starting it off in June. Dean: I love that. I love that I do miss Toronto. Yeah, I love it. Dan: I think, Toronto misses you, I think Toronto misses you. Oh, that's so funny, I love it. Yeah, there's no more table 10 anywhere. I haven't found a table 10 anywhere. Dean: We're going to need a new. We'll need a new venue. Oh well, we'll go to the old bed We'll go. Dan: I mean less selected still there and they're still good, so we'll go. Okay Good, okay Perfect. Dean: Okay, dan, have a great trip Two weeks. We'll be back. Dan: I'm sorry. Two weeks, two weeks, okay, yeah, okay, okay, I'll talk to you then. Thanks, okay, bye.

In today's Welcome to Cloudlandia episode, we embark on an intriguing exploration of the realm of AI and technology. We examine fascinating experiments involving text conversion to a unique speech structure that aligns with your heartbeat. Lastly, we delve into discussions around marketing education and share snippets from our upcoming trip. &nbsp SHOW HIGHLIGHTS We discuss the transformative impact of artificial intelligence on content creation, exploring how it's being utilized in Hollywood and our personal experiment of converting a book chapter into Iambic Contameter with the help of AI and a Shakespearean actor. Dean highlights a fascinating experiment conducted in the Soviet Union where foxes were genetically modified into dogs, shedding light on the intriguing topic of canine intelligence and their comprehension of human language. Dan and I delve into the evolution of television, discussing its early stages where it was used to re-enact radio shows, and its transition to the current landscape of diverse media platforms like Facebook. We share insights on the challenges of implementing strategies in businesses and how we've addressed them in our own ventures, highlighting our successful thought leadership newsletter and real estate accelerator program. Dan emphasizes the importance of normalizing new technological advancements in the realm of AI, arguing that the future doesn't arrive until we've normalized it. We touch on the concept of hierarchy versus network in corporations and ponder on the potential obsolescence of middle management jobs due to AI advancements. We discuss the role of AI in marketing strategy, underlining the significance of identifying high margin products and generating leads for potential customers. We express concern over the current state of higher education and speculate on its potential crisis in the face of rising vocational training and AI. We delve into the future of work and systems, discussing how AI is making certain jobs obsolete, particularly in the middle white-collar sector, and how it's affecting the education system. Finally, we briefly discuss our upcoming trip to Buenos Aires, sharing our excitement and some interesting facts about the time difference and geographical position of South America. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dan: Wow. Dean: Mr Sullivan, wow, yes, Recorded entrance grad it's so good. We're living in increasingly turbulent times. Dan: That's true, but I'll tell you what the great thing about it is. At this particular moment, at this particular outpost in the mainland, it's the absolute perfect temperature. The fourth season of the Valhalla, absolutely like room temperature, with a slight breeze, quiet, six, perfect. Dean: Well, at our global domination compound in Toronto, we're having a perfect whole day. Dan: A whole domination compound. That is true. Dean: I don't want to own the whole thing, I don't want to own the whole world, I just want all the property next to mine. Dan: I was excited about your idea of getting the house behind you to have that whole drive through, but they give it up on that. Dean: That might bring the furies down on us. So far we've escaped scrutiny, anyway, yeah. Well, one thing that I thought would be interesting is kind of a Cloudlandia. It's that Taylor Swift's movie, her tour movie, has done, I think, worldwide with you, as down 150 million in two weeks and both weeks. Dan: Yeah, she's only playing it Thursday to Sunday because she doesn't want kids neglecting homework, so she doesn't. You can't go see it on Monday, Tuesday, Wednesday. You can only go see it. Dean: Well, I think she neglected hers and where she is Exactly, but I think she's alone Brilliant, I mean the fact that her tour alone. Dan: Her live tour was one of the biggest tours ever. Now the recording of it. I think she's going to make another billion dollars with it. Dean: Yeah, but the interesting thing about it is she bypassed Hollywood altogether which is the mainland, and they just wanted their 20% for being Hollywood, and she just bypassed it. And that comes right after the strike that shut everything down, for one of the griefs being, of course, being live streaming, the other one probably being the AI that's replacing a lot of the 80% work in Hollywood. In other words, first draft scripts and everything else can now get done with AI, and then you bring in the craftsman to actually, you know, take it the final 20%, yeah, and these are definitely. Dan: I think that's a seed there, true. I think that's especially true, dan, for content. You know, let's call it streaming or television or documentary content, that is, book report content. That is like writing a. You know, if we were to do a documentary about the you know evolution of print starting with Putin or starting with the you know Chinese on papyrus, you know back in 1012 or whatever, A long time ago, that I think that that would be the kind of thing where AI would be able to write a script research, write a script. That would be 80% of what you would need to do a compelling documentary about that, compared to the creative act of creating something new. You know, I don't know. Dean: Yeah it's really interesting. On a previous episode I told you about the little experiment I'm doing with converting my chapters of this particular book. So this is my book number 36 and the 36th quarter, and it's called Everything, everyone and Everything Grows. That's the name of the book. It's the backstage. It's the backstage description of strategic coach since 1989. We put our backstage together and as I was going through, I've been reading a lot of books on Shakespeare and there's something consciousness altering about the speech structure that they used. It wasn't just Shakespeare, it was of the time. It was, you know, around 1600 in Great Britain. It was called Iambic Contameter and it was 10 beats per line. Okay, and Mike Canig's, knowing that I'm interested in this, sent an article which has to do with they've scientifically proved that Iambic Contameter actually your heart, matches the beats. After you listen to a minute or two somebody doing Iambic Contameter, your heartbeat gets in sync with it. The 10 beats. Dan: Is that right? Dean: Yeah, because it's thumb, you know, and anyway. So I had. I've got a great team member by the name of Alex Barley, and Alex is from the UK, he lives in Toronto but he was actually born in Sherwood. Born and grew up in Sherwood Forest which is an interesting fact. Yeah, sherwood Forest is a big area and then among the trees there's seven little towns and he was born in one of the towns. Dan: And his father actually has. Dean: His father actually has a club that opened in 1604. Dan: So and remember we have. We have someone in strategic culture. Does those forests getaways? Dean: or has Gary Fletcher? He's in Friso. Dan: He's actually yeah, yeah. Dean: Yeah and anyway. So I had him take a chapter that was on unique ability and unique ability teamwork and I had him converted into Iambic Contameter. And it was startling to get it back, because all the ideas are there but the ideas are put together in a different way. And it was just. I just found it fascinating and I said, boy, if I had a really great Shakespearean actor, you know, somebody who could really speak the language and listen to it rather than just, yeah, reading it. So I was talking to Alex about it and I said my favorite would be Richard Birkin, okay, and? And he said, see, I really wouldn't know how to do that. So we went to Mike Canix and Mike knew how to do it. And so Mike gave Alex a couple sites where you could go to and experiment with them. And about two days later from the time of my request to Alex, I got back Richard Burton. And it was Richard Burton, it was totally Richard Burton, and I've listened to it about 15, 15 times, and every time I listen to it it has a greater impact. And I played it for team members and the team members say, boy, I'd like to have that to listen to before I go to bed at night and everything like that. And so I asked him and did it. You know, when you first made the translation, in other words, you had the AI voice he says no, it was just, it was just sort of mechanical. And he says so what I did is I got actual recordings of Richard Burton and I would listen to it and then I would go through and I would change the timing, I would change. And he says I put in some breath intakes and he said I would you know? He says he rushes ahead, then he speeds up, and then he does it's very unpredictable with Richard Burton and he did this all. So it's actually AI times. The craftsman. Dan: That's a. Dean: B percent plus the human craftsman, you know, because a human ear, you know, just has infinitely greater sensitivity to how things actually work than they calculated. You know a mechanical thing and went to it. It went to deliver it evenly. Dan: You know and. Dean: Richard Burton in particular, has the way of making words explode just by saying the word and then he was kind of built a delivery to William Shatner in a way like different. Yeah but I had never put yeah, I'd never put William Shatner and Richard together in my brain, yeah but the interesting thing about it. The interesting thing about it was we've done two chapters now and you could see Alex is getting more inventive and you know, and he's really getting into the poetry and it's in rhyme. So with iambic pentameter. You can have it as prose or you can have it as rhyme and. I said well, since we're going the route of Richard Burton, I should put it in. But I was struck because I'm only going to use this for backstage with coach. I'm only going to use this with, and the Baron of the Four Seasons, valhalla, I might talk to the warlord talk to the warlord there, I mean, because he's almost backstage, anyway, anyway, but it just does something. But what I'm noticing is changing my writing style as I go forward, because I've got that voice in my ear and I'm writing that to sort of meet the voice halfway, you know halfway. Dan: Oh, that's right. Dean: Yeah that it's an easy pick up. I mean I can't talk like that, I don't sound like that and everything, but it's how I am doing. My writing has been changing as I've listened listening to Richard Burton telling me what it sounds like in Shakespeare's age. Dan: This is. You know, a couple of things jump out at me. You know, as you're talking about that and Alex's joy in tinkering, and you know it's a creative act. Using these, using owning technology like a good dog yes, Right. That's really what he's doing there. Dean: Yeah. Dan: And it reminded me of Peter Diamand is talking about these cent powers, the chess masters, paired with an AI that they can override or direct or run things by, or amplify their calculations or confirm their hunches. That's really the way forward, isn't it? It seems like that's the. Dean: Well, what it suggests is that if you're a mechanical human being, this new form of mechanical will wipe you out, but if you decide to take refuge in being creative, they'll probably just offer you a deal. Dan: Yeah, I mean it's interesting, what's there? There are a hybrid for this, like a creative machine or a. I mean there's something here, because even the AI is not doing it on its own. Some people are going to distance themselves. What we've seen mechanics do is distance themselves as a skilled operator of these new advantages. Dean: Yeah, it's really interesting. There was an interesting lab test that was done in the Soviet Union before the collapse of the Soviet Union. It was that they wanted to see if they could turn a fox, turned foxes, into dogs. They could do it through basically two-year generations. In other words, a fox had two years old as a fully grown fox. So you just have a two-year from birth to adulthood and they went through 10 generations where each generation they picked a fox that was more docile, it didn't have aggressive, it wasn't paranoid, it was sort of friendly and docile. And by the 10th generation, the genetic product GMO, had enormous number of dog characteristics. It was friendly, it would come up and it would take dog characteristics and they decided to put the dog fox or the fox dog and an actual dog and they chose I think it was a German shepherd, and they put it through a and this. They had it in the puppy stage, so it was about six to eight months old, and they put it through an obstacle course that they was designed so that the animal couldn't solve it. They would hit a wall where they just couldn't solve it. And it was very interesting that the fox dog, when confronted with the final barrier, just curled up, went feral. He just went into a, wrapped himself up. He was just defeated and he wrapped up. The moment that the dog actually hit the thing he turned around and he searched out his owner and he says hey buddy, hey buddy, I need your help here. Okay, your turn, yeah. And they said they don't know if they can teach that, they don't know if they can. Actually they can genetically. Dan: I was just writing. It's funny when you said that I was writing down nature versus nurture. But what was it that they change it genetically to modify it? But were they also? But they didn't, they couldn't Domesticated it. Dean: They couldn't genetically reproduce the teamwork that's probably part of the inheritance of dogs. In other words, they trace it back 30,000 years since humans domesticated wolves to produce dogs, and that's a lot of generations of canines. And anyway, but it tells me kind of that's why I wrote the book Owning Technology Like a Great Dog is that we've got We've got this 30,000 year experience in the animal stew of kind of working out teamwork with dogs and certain breeds are better, certain breeds are good for this, certain breeds are good for that and we've kind of developed kind of a real deep knowledge. And they can do about 150 different tasks at this stage. Some of them can know as much as a thousand words. If you say a word, they know exactly what it refers to. It always refers to an object. It refers to an activity. They're not high on the concept level, I hope they have a good memory of. Dan: Have you seen those? Yeah, and there's concepts of people setting up all these buttons on their floor that are labeled that a dog can push the yellow thing and it says a single word like walk, and so it knows to push that when it wants to go for a walk or a treat it can push treat, and I wondered about whether that, I mean it, seems real. So you're kind of confirming that they are able to build that kind of vocabulary. Dean: Yeah, there was a professor in, I think, south Carolina. He was near retirement and he was a psychology professor and he just wanted to see how many words and he got sort of a border collie type. Border collies are just super smart and they're super responsive. And he got the dog to a thousand words of everyday objects. The dog you could. He knew all the dog's names, of all the dogs in the neighborhood, and the dog had a very definite opinion about each one of them. Dan: So he said Max. Dean: If he said Max, his tail would wag, and if he said Irving, it would just go. Dan: Doesn't like Irving. Dean: First of all, you know right off the bat that a dog gets named Irving. It probably has a difficult environment. Why would you do that? But Fred Feisman I don't know if you've ever met him. He's a coach client, probably 15 years. Dan: He's in 10 times. Dean: And he was a cowboy in British Columbia for 10 years. Where every May he and another cowboy would take out 3,000 head of cattle and move them through elevations of pasture land. So in British Columbia you can have 4 levels of 4 levels, you know, geological levels, okay, and that would take them out to the high grazing area and then they would gradually bring them in. And so it was Fred. It was a partner and a dog. And I said if you had to lose one of them, the dog or the partner, which one, which one would you lose? He said lose the partner, just me and the dog could take care of all 3,000. Because the dog always knew which steer was the lead steer and would get the lead steer. He also knew the route. He also knew the route and plus he checked for predators like wolves, coyotes, bears and everything else, and you know, would you apply? Dan: Why are tigers? Dean: and bears. Oh my yeah. Dan: Yeah. Dean: And so, but it was really interesting. He said a great trail dog is it's you know. He says you can't put a price on how good they are, but they're not doing anything more than they were taught. Dan: Right, yeah, that's interesting. I just got my. I got a I bought with my copy of how they use technology like a good dog. I don't own technology like a good dog, so I'm looking forward to reading it. I mean, yeah, that's really about Gotten to dive in there. Dean: Ownership. I mean, it's not a question of owning technology or owning your dog you actually own your rights, right, yeah, and you know, it's really about ownership more than it's about dogs or technology. You know, but the big thing is that I think that in learning how to interact with AI, we're going to learn about learn a lot about what human intelligence actually is. I think we're going to learn more from this interaction than we've learned from all the psychological studies possible, because it's going to be interactive all the time against the best result, you know, and correspondingly, I mean we'll have more knowledge about it, but more knowledge about us will be built into the programming of the AI. Dan: Have you seen anything recently that has wowed you or changed your opinion about the usefulness or the future of AI? Like this, like in terms of sounds, like your Richard Burton experience has shaped some new enthusiasm. Dean: Well, what I get is that all the breakthroughs will be specific. It'll be individual and specific. So right now I don't know how many in the first two or three months, you know, plugged into chat, gpt, and then, of course, there's hundreds of other there's hundreds of others, specialized AI, and my sense is that it's transforming the world, but there would be no overview on how that's happening, because it's happening in a hundred million different situations in a different way. Dan: So if anything so the ability to have an oversight or an overview of this, I think it was impossible on day one, yeah, and it reminded me of like, as I was kind of reflecting on it is I mean the use that I'm using of. Dean: Who would think of that? And right, there wouldn't be anyone else, that would even well. If, why would you do that? And I said I found it kind of neat. Dan: Yeah, you know I was looking at it, thinking back on like this, as one of the major things of the big change of 1975 to 2025 that. Ai as the platform. I don't know whether platform is the right word or what it is just like. Television was a. That was the big capability that was brought and started out with. You know, just the ability to, you know, have the three national channels and broadcast things. But in the earliest stages of television, nobody really knew what to do with it in, in that they were just bringing radio to television. They were re-enacting, like turn the camera on and do radio theater. Dean: Yeah yeah, I mean, I remember the 1950s sort of programs that were kind of dramatic and they'd have the opening of the curtain. They'd have the opening of the curtains, you know, and because they well, they're putting on a show. Dan: So what do you do? Dean: Well, you, but yeah, and. But here's the thing that the networks were still networks that were broadly shared, you know they were in competition with each other. But it was. You were on one network, you're on the network, I think, with you're on a billion different networks you know, and each of them each of the networks is being uniquely custom designed for particular purposes by particular people for you know, and everything like that, and my sense is the whole notion that there's going to be an overarching system like Facebook or something like that. I don't see that happening. Dan: I mean. Dean: I'm guessing embedding. And you know, I'm guessing embedding, just like everyone else. But I don't really care how other people are using it, I only care how I'm going to use it. Dan: Yeah yeah, yeah, I think that's and you probably got. You've probably cornered the market on turning thinking tools into Richard Burton. Readings of Iambic pentameter. Dean: Yeah, you know, I want to see if anybody's trailing me, and I haven't picked up on anything so far. Dan: It's a blue ocean strategy. Dean: Yeah, the other one we're doing. I don't know if you know Joe Stolti. He's. Joe is the runner of the. You know, the AI newsletter that Evan Pagan and Peter Diamand. Dan: Yeah, yeah, yeah, Joe 100K yeah. Yeah. Dean: So I met, I met Joe at 100K and he just said what it will do, and so we've been going. Now I think we've got 12 episodes out and they do an interview with you online. You know thought leadership, other people you like, articles you like and everything else. And then they keep fine tuning what it is that you really want. But our last we've had in the last seven episodes we've had five of them with more than an 80% open rate for the entire issue. And then, and we had one I had one interview. It was a podcast interview with Mike Canix. We got a 95% open rate. Okay. Dan: That's wild. Dean: And it takes no work on our part. It creates the issue you know, so it gives you the results from your previous issue and then it shows you what the next issue is, based on the rates of the last issue. But, you're learning a lot about what we're learning a lot about what people really like listening to and what they like. You know, so it's an interesting thing. Dan: And he's great to work with. Dean: I really like him and his team. So yeah, it's called dailycom, I think it's called dailycom. Okay, yeah, it's great, yeah, it's great, and I mean we'll put out probably. Dan: Well, you like the idea of not having to do anything. That's happening. That's pretty good Well it's all existing creativity. Dean: A lot of it is existing articles that's existing. So we're repurposing I mean, we're getting a repurpose out of existing articles and all the content is original content. Dan: You know I love that I'm just realizing that's for guessing and betting people's fondness for things that do the things they would like to do, especially if it's things that they would do if they could count on them to do it. You know, that's kind of a there's a good thing there. We recently in my Go agent world here our realtor we've launched the new real estate accelerator program. Where we're actually doing it's a who, not how, model of implementing the listing agent lifestyle elements in someone's business. So I've created that framework of the you know core five things that people you know the bankable results that they can get referrals and multiply their listings, get convert leads, find buyers, get listing. Those things I've got you know core programs and shortcuts and programs for them to do them. I was having in conversation with Diane, the who kind of runs that division with me, she I was saying you know, what we've been doing is we've been selling gym memberships essentially to Go agent, where we've got all of the stuff, all the tools, all the IP, everything you need to implement it, and you just come on in and access it and do what you do what you want, and we observe that very few people you know actually do the stuff that we know, this is the secret sauce of gym memberships 40% never go up. They pay for the whole year and never show up once. That's exactly so. We're running that same model and for someone you know, I like to see people get the results, you know. And so I've been doing these you know workshops where I thought, okay, we'll do these implementation workshops where we'll spend you know five weeks and we'll do a weekly session on each of the things as like a booster to get you focused on here's what to do, kind of thing. And I observed we've done that for a year and realized that improves the, that improves the implementation, but still overwhelmingly people are not able to rally themselves to do the things that they know to do. And so we decided, well, what if we just did it for them? And I recorded a video. I said you know? I said you know, I realized that I would be a really great real estate VA if I came to work for you and did all the things that I know in your business. And I said I know how to. I've been spending 35 years putting all of these pieces together and I know exactly what to do. And I went through and I outlined here's what I would do if I came into your business, because I realized that really we could implement all of it in somebody's business with one synchronous 30 minute, you know, check in at a fixed time with somebody that would then see, you know, three to five hours of implementation in a week, kind of thing for it and I was sharing it that it's like having a personal trainer instead of just a gym membership. You're meeting a personal trainer at the gym and the difference is that we're going to do the six, the sit ups, and you're going to get the six pack. That's really how the difference and every single person I've talked to, dan is on board with this, because of course you're selling the reward. We do the sit ups, you get the six pack. Dean: Yeah, you're selling the. You're selling the impact without the effort. Dan: Exactly right. Dean: Yeah, that's cool. Yeah, yeah but you know there's still. I bet, if you work out your percentages, even that people won't go for. You know, because they have an escape from fantasy land about who they are and what they want to achieve. You know, one of the things that Peter Diamanas has the sixties regarding the digital revolution you know digitize the deceptive, the demonetization, dematerialization. There's democratization yeah, yeah well as the sixth one, I'm saying yeah, it's democratization in that the possibility as democratic, the utilization follows the same as anything that 10% will outdo 90%. Dan: Yeah, I think that's true. You know there's so many everybody. That's a really interesting thing that there's just like in truth. You know, in political democracy there's opportunity, but not everybody takes advantage of it. Everybody has the opportunity to have a YouTube channel and reach the entire world, but there's only one, mr B. Dean: Oh, yeah, yeah, yeah, yeah, and you know, he's number two in the YouTube world. I think there's somebody who's got more. I don't know who it is, but he's got the last one. I heard 201 million subscribers, followers 201 million. Dan: Yeah, I think he's the number one individual. I think, yeah, yeah. Dean: Yeah, yeah. Well, it's very interesting. You know the good for a young guy. You know, yeah, exactly, yeah, yeah, you know he's got a future, this guy. He's going places, you know you can tell him almost right away. He can tell him almost. you just get a feel Anyway the but the thing that I'm talking about, you know, I mean, the thing that I'm feeling is that I had a line one day. Peter Diamonis and I were going back and forth and he was talking about the future this, the future that, and I said you know what I've noticed about the future? When you get there, it feels normal. Dan: Yes. Dean: Huh, as a matter of fact, it doesn't arrive until you've normalized it. Dan: Yeah, can you say more about that, because that led you to that Well we don't like abnormal. Dean: Humans don't like abnormal. They like normal. Okay, and if you're asking them to do something new, that's different. Uh you have to show them how to go through a normalization process where they get used to it. You know they get used to it and that's why I've been noticing that tech. Every company right now has to appoint a chief AI officer. A chief AI officer Ooh Dean, where would this person be? You know, I mean, where would this person? I mean, I mean, do you even have room or space for a chief AI officer? Okay, and I said no. I said why don't you just bring in somebody smart who shows your entire team how they particularly, and what they're doing can do this or that or this and this and let them lose, you know, and see what comes out of it and see what comes out of it? And why don't you just have self-empowered you know, self-empowered team members, you know in person or virtual, you know, or remote, and just have them say, you know is, where could, what's the 20% that if you could get rid of it, which is it still needs to get done, what would it be? And then say, well, there's an AI program that can do this, or is an AI program do this. They get that 20% done. They say, well, what's the next 20%? And just keep them going for 50 years. Dan: Yeah, and that's what. That's the approach. Dean: We don't have a chief AI officer. First of all, we don't have anyone who's called chief and we don't have anyone who's called officer, because that sounds like had chief officer, you know, I think the Gestapo had chief something officer, you know, you know, and everything. I don't like cheap something officer, I just don't like the sound of it. Dan: That's not good for anybody. Dean: Oh, you know, right off the bat I get the willies. Dan: That's funny. Yeah, let's say so. How? What are you doing in that, then? Do you have someone whose role is helping the team become a no, we brought in Evan Ryan. Dean: He did a six module course how to think it through and then he's off and running, you know, and he checks in and you know with the latest stuff of if they're doing this and they can look at that. So we have. You know, we have a already operating system in the company that's called unique ability teamwork. You know, everybody's in their unique ability and everybody's doing a different aspect of necessary activity in the company and they're all coordinating with each other. So it's virtually impossible for us to have a chief something officer, because that's not the way the company works. Dan: Right, not a hierarchy. Dean: It's not a hierarchy, it's a network. Dan: Yeah, that's interesting, I mean. Dean: I'm not even. I'm not even chief. It's just that Dan has certain unique abilities. He's really good at coming up with new stuff. So where do you get, you know, any, especially new stuff that's offered to the public and we get paid for it, you know. Right so you know, you know, I'm not a boss in any meaningful way, except I'm the one to define what the next projects are. Yeah, but oh hefe Right, yeah, I think corporations are going to have real hard time with this. I think anything that's a hierarchy and because there's one person at the top and there's a lot of middle people down to the bottom and I get a sense it's useful at the very top and it's used at the very, but in the middle I think all those jobs are fair game to get rid of. Dan: Have you been following Salim? Well, not new, but kind of expansion on the exponential organizations, like you're seeing. Dean: Yeah, I spent two days with him and you know, 100K? Yeah, because we were out to dinner on Friday night and we were sitting together and talking about it. But you know, the model is from my standpoint. It's a big organization model. It's not really. I mean because you got about 13 things that you have to check off and you and I personally are done after three. Dan: Right, yeah, it requires somebody who's like it almost feels like just achieve an exponential. That's what I was just going to say. Yeah, yeah it almost needs to be, I mean. Dean: I like Salim's a great guy to talk to. Yeah great thing. But I think he gets the big bucks from the big corporations. I don't think he gets the. You know he doesn't get the money like we get the money at the, not from entrepreneurs right, we're street level. Dan: We're street level. Men are the people really? Yeah, we're house lawyers. Oh, my goodness, it's so fun again. You know I get such joy out of that. You know, like the I've been. You know I go to a cafe here called Honeycomb Bread Bakers and they you know one of you learn the crowd and the people there was. There used to be a coffee shop called N plus, one which was the yeah yeah, so I would go there all the time and N plus, that was pre COVID, wasn't it? Dean: That was pre COVID. Dan: And yeah, and during COVID. Dean: Yeah, let's say kind of hit the wall during. Dan: They didn't really recover from that in terms of it being a profitable business. They were attached to their bike shop, which was the main, and the idea is invite. Yeah, the idea was N plus one is the equation, for you know how many coffees should you have, which is N equal the number of coffees you've had today Plus one. That's how many. Dean: And so I got to know the owner, Peter Zion, was saying that when you lived on a farm you had as many children as you could plus one. And somebody asked him well, what's the plus one for? To know that you've had too many. Same thing with coffee, I think. Dan: You know, the fun thing is that riding a bicycle is a decidedly mainland adventure and they serve an area and the 15 mile zone. What are you calling it? The bubble. Dean: you know, and do they have like bike paths and everything? Dan: Oh, there's like paths all over Winterhaven. Yeah, lots of great places. But, so over coffee a couple of weeks ago he was asking for some marketing advice. Like think I mean to ramp things up. I went through this concept of you know the before, the during and the after unit and you know largest check and I could ask you know what's the best if I could just line people up the door right now? Who would you want? What would what's the highest margin thing? And it was eBikes is the thing. Yeah, I said so. I have a learning that I've had from working with a bathroom boutique client in Miami and I've learned from doing this that putting a catalog together is a really great lead generator. Right Objective data is all, rather than trying to convince people that they should buy a bike and put there because they were running ads that were like, hey, where's the bike shop? Here we are, we're in Winterhaven and you know bikes are great kind of thing. Getting their name out there and I shared with him the concept of and value of getting their name in here rather than getting your name out there. Let's get the names, let's gather the names of everybody who's interested in e-bikes and I proposed putting together this e-bike catalog with them, and so we did that. We put that on my Facebook. I put up the ads forum and we're generating e-book our e-bike catalog downloads for $1.66 each. So he said to him like you put this in the thing it's like for let's just give some room for improvement for our cost of the ads to go up. But let's say that we can get 100 people to metaphorically raise their hand and say, hey, I'm interested in an e-bike for $150. We can get 100 of them to raise their hand and his average margin on an e-bike is around $600 to $700. And so it doesn't take many of those to engage with and them to buy a bike. It's kind of funny. It's like that I still I get as much joy out of that as doing something with a big national company that's got. Dean: I think the big thing that I'm getting and this is not going cloud landing discussion is you're growing understanding of exactly who you want to talk to and the continual evolution of people knowing exactly who they want to hear Actually, who they want to hear and that bypasses an incredible amount of bureaucracy, I mean if you think about the sheer amount of bureaucracy In my sense, is that the current extreme polarization in what's called polarization, political polarization and cultural polarization, is that I think that the probably three or four generations who took the root of high education, so in other words, starting in nursery school, they were competing to get into a great kindergarten and compete to get into a great primary school, to get into a great university, to get into a great high school which got you to the university and the graduate school, that they're imperiled. I think that they're imperiled. On the other hand, an 18 year old who, after graduation with no thought of university at all takes a 10 week welding certification course, is making anywhere between 60 and 100,000 at the end of the, and he's the buyer or she's the buyer. She's the buyer because and probably you know within 10 years they're making a million. They're making a million and they're bypassing the higher education. All because the higher education is about abstractions, but AI is about extreme specificity. It's about extreme specificity and I think that a lot of the uprising on universities and the polarization and the cancel culture is they don't want to hear news about anything else except what they've been promised lies at the end of the rainbow the abstraction rainbow, and it's just a general unsettling. You know and and I mean think about it you were in school from four years old to, let's say, 26 years old and have run up. I mean it cost you an incredible amount if you could pay for it, or it cost you an incredible amount and you know loans and you're a quarter million, or 400, a quarter million, or you're $400,000 in debt when you graduate. Dan: Yeah, yeah. Dean: And then you learn that there's a new technology that's just going to make everything you did for the last 22 years irrelevant, including you. Dan: Yeah, yeah, right, right, right. Dean: So my sense is that it's the middle white collar, you know the whole middle white collar, part of the economy that's going to get clobbered but not at the high end, where people are really creative, or at the end, where people are really handy. You know where people are really handy. Dan: I think that they're completely safe, even things like you know legal associates, like people who are, you know, in big law firms. You know the first session year both the involved do, slaving away in the library looking up case law. Dean: Yeah, or contract contract, you know, yeah, and I mean there's somebody that a test of a particular deed on a particular property in another state that required about inputs from about seven different things, which generally takes about three and a half to four weeks to get the whole three, and the AI program did it in like 15 minutes start to finish and it was completely accurate and I mean it was really really sort of had involved and it's blessed entry. Dan: Very well. So what do these have? Like the Pretty amazing, isn't it? I mean well, like we're living in the future, it's we're normalizing that. Dean: Well, we're normalizing it on an individual basis, we're not normalizing it on a group basis. Dan: Yeah, yeah, I think that it's only the front runners you mean that are Seeing that? Dean: no, it's just an alert, curious, responsive, resourceful individual who's got a particular thing in mind. And they found those new way of multiplying their Productivity, multiplying their profitability you know and you know. So yeah, but see, everybody I had, I was, we were in Chicago last week and we have a G, you know, in general practice she's an internist and she's our. Chicago doorway to any kind of specialty that we need, you know, specialty medicine. And she's going concierge November oh nice tonight and and Because we've been with her for about 15 years, you know and. I can tell that the weight of the Disease management Industry is weighing down on her. Dan: We don't have a healthcare system. Dean: What we have is a disease management. Right you know and and so, and I could tell she was lighter. I mean, she's had this light, energetic feel about her and welcome to the entrepreneurial world. You know, welcome. I said you get paid for what you ask. You know you get paid for what you asked. And she says well, you know, I'm really worried about the fact that the people who Don't have the access to you and I said you were worried about that before, I said 99.9% of you didn't have access to you you know, before this happened, including you didn't have access to you before this. Now you get access to you and I said that's the only change here. And I said there but You're going to get pickier and pickier about who gets to see you and everything. And I said it's just very natural. And she says yeah, but the whole system, I mean how? I said her name's on me and I said I mean there is no system, the biggest, there are 10 million systems and you're one of them. You're a planet, planet, I said. The biggest fallacy is this is industrial thinking from 1900 to 1950, that there's a system, there is no system. You know, and I said there there are no systems, there's just. There's just connected local neighborhoods. Dan: So you're what you're saying really reminds me of of Ray Dalio's you know understanding of the market and saying how you know the way we talk about the auto market, what that really is just an aggregate Construct of all the individual micro transactions. Oh yeah one person buying one car, and you're saying the same, that I feel that Same way that there's no system. The system is just made up, yeah, of this aggregate of the individual micro transactions between one person with Very precise medical needs, seeking them from one person. Dean: Yeah. Yeah, yeah and the it's like climate. There is no climate people said yeah, and I said the climate is just a 360 day average of what the temperatures were. You know, yeah, and what the precipitation was and what the wind was, every day being entirely different from the other 364 and in order to get some sense of it. You call it, you average it and we got to have a name for that, so they call it climate. There is no climate, there's just a lot of temperature, right right right. There's just a lot of weather. I've only experienced weather. I've never experienced climate. Dan: Climate is this. Dean: System weather is reality. Yeah, so I think the whole notion of systems, you know, you know, I mean there's some big tools which are being used in common, but you know, like, the dollar is the reserve currency rate you know, and and everything else, but everybody's using dollars differently. They're using dollars for different reasons. You know and, and or English, the English language, and there's no uniparty around the world. There's about a hundred different versions of English. You know because it's it's the one language that you can get along Extremely well-speaking, badly. Dan: That's funny. Yeah, yeah, true, can't do that with can't do that with French. Dean: I can tell you, you can't do that with French. Yeah, but that's the language of romance. Yeah, so why did you get out of this? I mean, we windered a bit today, which is our favorite activity Absolutely. Dan: I think that's. I think that's fantastic. I haven't thought about the relationship between the system and the market in that parallel way that Ray Dalio and I think that really, you know it does come down to you know, being able that's really what it is being able to use whatever means to get an outcome for People. You know I'm bullish about the future here. Dean: Yeah, now I'm just trying to think I can do it next week, because, no, I can't do it next week. I'm on my way to Nashville next week. So I but I can do it two weeks from now and I'll be in Buenos Aires, argentina. Dan: Okay. I will be here and I will be anxious to hear about your Buenos Aires experience. Will you have had the experience? When we talk? Dean: No, will you? Dan: be there. Dean: We got an overnight flight on Saturday Okay, weeks from now and and then it starts on Monday, so I'll this would be the. We're two hours ahead of you, so time-wise, buenos Aires is two hours ahead of where you are future and, yeah, all of South. Here's an interesting thing about you know where London Ontario is. Of course, because yeah lived halfway there. But anyway all of South America sits east of London, Ontario. Yeah wild right, you think it's underneath. North, I know it isn't it that goes way to the east? Actually, brazil is only a thousand miles from Africa. That's crazy. Yeah, two-hour flight from. Africa to Brazil. Dan: Yeah anyway, well then, I will be here with bells on and I will look forward to it. Dean: You know what? And we're both ten quick starts. We're both ADD. And that's a prescription. That's a prescription for no system. That's exactly right. Dan: They're like holy so all right. Okay, two weeks for me. Okay, okay, bye, bye, bye you.

In today's episode of Welcome to Cloudlandia, we discuss some intriguing impacts of the COVID-19 pandemic on our lives and businesses. We explore the shift to virtual platforms like Zoom and the concept of "Cloudlandia," drawing comparisons to changes brought about by historical pandemics. Dan and I consider opportunities that can emerge from unexpected times. Our discussion ranges from societal shifts driven by technologies in the past to possibilities of the future. &nbsp SHOW HIGHLIGHTS Dean talks about the transformative effects of the COVID-19 pandemic, including transitioning from live events to digital platforms, and the potential opportunities arising from these changes. Dan brings historical context to the discussion, comparing the impact of the COVID-19 pandemic to historical events such as the Black Plague and the Roman Empire. We explore the power of technology and how it has reshaped society, from cars to cable TV, and the upcoming "golden plateau" in technological advancements. We delve into the world of virtual coaching and how the pandemic has highlighted its untapped potential. Dan discusses the human nature and how it remains constant throughout history, reflecting on significant technological changes in the 20th century and their effects on society. We consider the concept of a "golden plateau" in technological advancements, discussing the impact on our lives and how the COVID-19 pandemic has affected our reliance on technology. Dean shares his experience with transitioning to virtual workshops and how Zoom meetings might herald a new era in history. Dan shares a fascinating narrative about twin sisters born in Germany before the Berlin Wall, exploring their life choices, and their adaptation to a rapidly changing world, underscoring the intersection of history, capitalism, and technology. We discuss the concept of normalization, how individuals adapt differently to new situations, and how we've navigated the trials and triumphs of life during the pandemic. Dan offers insights into how the shift from serfdom in England during the Black Plague led to a greater appreciation of workers' value, and how this historical perspective may shed light on our current situation. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan. Dan: Do you realize that the recordings of everything we say are being analyzed right now at the National Security Agency? Dean: I bet that's true, don't doubt this for a minute. Dan: It's the best part of their week. Dean: Hey guys, they're back Down the road. That's funny. Dan: They don't think it's funny. Dean: Oh man. Well, how are you after our absence last week? Dan: Yeah, yeah, it's been great. You know things are company-wise. It's our best year ever, top line and bottom line, oh look at you Congratulations. That's exciting. Given where we were two, three years ago, this feels good. That was a long time underwater, yeah boy, oh boy. Dean: Me too, I mean. Much like you, the majority of a lot of my income came from live events, like during my break through the blue 20 events and stuff like that. So yeah, it's weird, I'm just talking about it the other day that you know what was kind of this last year. It's almost coming up on 2021, 22 to almost four full years, right, yeah? Dan: next. Dean: If you think 20 was when it started, right. So yeah, almost all yeah, here almost all of 2023. But I look at the last three, it's been a blur. This last seems like just yesterday. We were in Phoenix at the Free Zone Summit. Dan: At the Boulder, yeah, at the Boulder, it wasn't shut down. Dean: But I think what was really, what really threw me off was we nobody knew how long this was going to last and every I just felt like, okay, well, we'll just kind of flatten the curve, this will go out through the summer and then by the fall we'll be back and everything should be fine, but I'm sure you were thinking that same thing and then, as soon as we flattened the curve, then we kept getting the new you know the new waves, and that went on, like you know, three, three or four times. So weird. Dan: So let me ask you a question what's the biggest idea you've had? Only because you went through what happened over the last three years, three, four years. Dean: I think the whole idea of Cloudlandia really formed then. Because that when I realized that the key is that we could just as easily gather in Cloudlandia and that I shifted everything from being kind of a mainland in-person business to being 80% mainland in-person, 20% on the phone or otherwise, and that was a big realization, and now realize, like I really I haven't been North of I4, interstate 4. I've been North of I4 in four years. I haven't had to. I've 100% migrated to Cloudlandia with invitations and you know people coming to. If they want to spend time in the mainland they come to. But so that was a big that was a big shift. And we're back now to. So I'm back now, you know, revenue wise, back to pre-COVID days, you know. But then we got. You know, I think that the future is a hybrid, you know, I think there's still lots of mainland opportunities, I think, that line of thinking, that realization of mainland in Cloudlandia, and you know the roles of each. Dan: You know it's really interesting. I did a lot of in-person workshops because I was doing the 10 times program beforehand, but this year I'll do 64 coaching sessions. Okay. Dean: Live days, you mean. Dan: Well, live events, so they're not days, sorry. So I'll do 64 this year, and only eight of them will be in person. Dean: Oh, okay, that's what I was saying, that's what I meant. So you're counting like connector calls Connector. Dan: Yeah. Dean: Okay, yeah. And the thing about it I think are a nice suite. Those are two hours. Two hours yeah. Dan: Yeah, those are the perfect suite spot. Yeah, and it was forced upon us only because we had no. There's nothing as decisive as no alternative, absolutely. Dean: Yeah, I hear you, I'm really excited. Dan: But once we created this alternative when we came back to full-time, I mean, the company as a whole is back to full-time live sessions, yeah, and. But we've added these two-hour sessions, which were only possible because our clients at nightbase got on to Zoom willingly or not, they got on to Zoom. And it was so useful creating these little two-hour sessions. That's a huge plus, that's a huge gain for us to have them and they're an entity into themselves. You know they have their own value and would not have gone there for two reasons. One there was no reason to. And secondly, there was no, there was no ability to, but we acquired this capability because of what happened. I was reading the history of the plague, which was not a single thing. It was a series. Of this is I'm talking about the 1200s and 13-legs, right, yeah? On the Black Plague and it hit in the early part of. It hit worse in England of all the European countries and got hit worse. And England was a feudal country. They had warlords and they had serfs. They had peasants, the king was warlord and there were lesser warlords, but each of them had their serf universe around them, and these were the worker bees. They did all the work and the plague was an equal opportunity killer. It killed from top to bottom. There was no class in England that was immune to the plague, because it was infectious, because they intermingled all the time. Everybody was densely populated and it was so devastating that a lot of estates just folded up, a lot of warlord estates folded up because they didn't have workers. They didn't have workers. They had lost so many workers. So what happened is that the workers realized suddenly that they had a value, in other words, that you can't run the place without us. And so they started wandering the field to the highest buyer, the person who would pay them the most and give them the best deal. So in history. it's probably the biggest shift of servants becoming three agents and where they went off the land and they went into the towns. They went into the city and they became hired workers. But they could name their price, because if they didn't like the price, they could go to somebody else and say would you offer me a higher price? And what happened is that the merchant classes suddenly became more important than the landed aristocrats. Okay, because they had business coming in. Where the land has one economic system, it's the crops. And they just decided you know, I couldn't do that. But previous to the plague they were condemned to the land, they were condemned to their occupation. They were condemned to the land, they didn't move. But after the plague they did. And so England which got hit the worst I think they had five plagues in a period of 50 or 60 years and all equally devastating. But they gained the most of the country because they got rid of serfdom in the 1200s where, for example, by comparison, in Russia it didn't happen until the beginning of the 20th century and Germany didn't happen until 1850. Okay, and it was just because of the peculiar geography and the peculiar density of the British population. And then they started talking about rights. They started talking about individual rights and everything along with employment, and freedom follows money. But I was just thinking about that, what it must have been like the year before the first plague and the year after the fifth plague. What had happened to people's lives back then? Dean: I mean it's so fascinating to me, Dan, because I remember in college and high school Western civ classes were like get through that and write your Gordon Rule essay and we've gone with it. And here it wasn't really like figuring out of the supply to you. To me as a college kid, that's what you're thinking, but now it's. The thing that fascinates me is this whole history of Western civilization, of how we kind of came into this thing. There's a funny meme going around on TikTok right now where women ask their husbands or boyfriends or whatever how often do you think about the Roman Empire? The meme is to turn your camera on and just ask your husband or whatever how often do you think about the Roman Empire? And it's pretty interesting because the answers that they're giving like a lot of them, are think about it all the time and you think about how much it came from. You know, came from. Dan: And they didn't know, and the way they didn't know. Yeah, exactly, yeah, exactly. That's what are they thinking? About they're thinking about the Roman Empire. That's the Roman Empire. Now, that shocks me actually. Dean: But you strike me as a guy who often thinks about the Roman Empire, you know. Dan: Yeah, I do. Dean: Not many people, dan, I don't know anybody else to have a conversation that starts up. You know I've been thinking about the Black Plague lately. Yeah, only here, welcome to the Blue Land, because you hear such a conversation, that is you know, we just had about five. Dan: We just had about five tripwires at the National Security Agency. But if we didn't know, that the majority of husbands were thinking about the Roman Empire you know, it's kind of like when have we been? We didn't pick up on this Right. What's that mean? Dean: Yeah, but you know the interests that they were giving was. You know one? A couple of the guys were engineers and they constantly thinking about you know the. Roman Empire thinking about others are the one guy's. They was a martial artist. Thinking about the Roman, you know gladiators and Like constantly thinking about all things. The Rome, you know and it's funny because you're, you know. You look at your Euclid, you know yeah, I'm before the Roman your foundational thing. Dan: Right, exactly, but I mean, I mean actually if there was any Civilization that benefited from Euclid, it was the Romans. They were great builders. Yeah, you know, yeah, and all that depended upon the books of Euclid, every everything that they did. Yeah, well, it's an interesting thing. You know, I have a constant belief that human nature is a constant in the. I mean, we tend to think that people are radically different because of the means that they use at one particular era of you know history from another side that well, that that means they were really different people, and I said I don't think they are. I think they have a constant. You know they have a constant motivation to kind of utilize whatever they have available to them, and Oftentimes that requires that they have to create an entirely new structures and new processes, and and so the so you know, I don't feel, you know like I was born in the 40s, I lived, you know, I was conscious beginning in the 50s and my sense is that, as far as how people were, you know what human nature was, I don't see much of a difference. I certainly don't see it in myself, you know, I just sample of one feel any different. Dean: I Think I still. Dan: I'm very much in touch who I was when I was eight years old. Dean: Yeah, me too. Yeah, I think about that a lot like that, because I have been and we've had conversations about the reflection on. You know, I think you know we've had to be the ages your 22 years older. Than me that you've had a whole mother. You know generation of, you know the experience from 1944 to 1966 with the pretty. That's a pretty, yeah, that's a lot of happen. You know, yeah. Yeah, and I look at the. You know the 22 years from 1966 to 88 were really. I marked 1988 as basically the end of the analog life. You know that that the beginning of the digital live, and though digital stuff kind of start happening in 70s, there was a real practical here. We started getting real practical applications of digital stuff. But that first 22 years of my life was Really analog and I'm thankful that I had that experience, because I think there's something you know to that. I don't know whether it, I don't know practically, whether what we you know the fondness that I feel for either Nostalgic or you know, but it was a different, it was a different world. Dan: It was a very different world yeah. Yeah, well, going on that book, the, you know the big change you know, yeah, from the book, wonderful book that you sent me, which I consume. You know the. I was born right at the payoff period of the first 50 years. Dean: You know yeah. Dan: That's it. Yeah and you know I've been talking to people decades older than myself who had gone through the real huge impact of the you know, the cars, the electricity, the you know light everywhere. You know movies, radio, movies, radio and the beginning of television. You know that and you know, you know I mean. I remember People gathering in rooms to watch this thing called television. You know, I remember you know it was like a big event. Dean: We just got our television. Dan: come on over, we're going to have a buffet dinner and we're all going to sit around and watch our. Dean: TV dinners and jiffy pop popcorn, yeah, yeah. Dan: It was rudimentary, I mean, but the big thing about it was it had a liveliness to it because the Programs were not recorded, they were live. No, everything was still live. And you know and think about where we are now. That Live TV. Well, first of all, I don't watch it in the heaven for a while. But I think a lot of people just said why should they schedule when I get to watch what I want? Dean: Well, it seems a little undignified. Dan: Yeah, it seems it seems feudal Feudal in both senses of the word. Dean: Yeah, what a feudal way of doing what I want to watch, you know, but you think about that was largely there was no change between the way you were watching television in 1948 and the way you were watching television in 1988. It was really the main. It was still as Scheduled you had to be yeah, you had maybe one more. Dan: You had maybe one more channel, you know I went to. Cnn start. Well then you had the cable. Yeah, that's what I mean. Dean: At the 80s you had more options for it. Yeah, but it wasn't until it wasn't until the late 80s that you had more option. I mean, the VCR brought a synchronicity and, yeah, freed you from at least you could shoot, gave you choice and Detached from the scheduling of it. But nobody could figure out how to Record stuff. Yeah it was a look. You know, 90% of the VCRs were still flashing 12 yeah, you know nobody can even program the clock for it, let alone Learn how to record Programs. You know so mostly. You had Blockbuster to go and give yourself some Choice, but that took from 1948 to 1988 to get to that point. And that big middle, that big Golden plateau, that I think that's a good term for it. Right, is that golden? Dan: plateau of. 0:18:39 - Dean: All of those things being in place. That happened in the big change. All those things you mentioned electric and on radio, tv, movies, flight, automobile, all of those things climb, climb, exponential improvement to 1950. And then we had that golden plateau where there wasn't much innovation on those things but it was really settled into a much improved life and life style Because of those things. You know now every I had electricity, air conditioning, telephone, car in the driveway, pv in the living room. You know All of those things were. That was like the basic, that was the basic amenity package for American life circa 1950 to 1980, you know, yeah, and that's bathroom bathroom is where there was no bath and no shower. Dan:Yeah, right exactly. Dean: Very funny that the thing now and this is where I firmly believe that period from 1975 to two-week years of AI, a couple more years to develop, with that same sort of climbing, climbing, exponential improvement in things. But I think that we're approaching level golden plateau, where the next thing is going to be settled into the benefits of using all the things that we have now, of really settling into those utilization of this new baseline, like every home. Now it's interesting that the basic amenity package for life now includes some sort of a smart phone, access to the internet and streaming smart television service. So all of that as the baseline package, though for the digital plateau here. Dan: Yeah. Dean: It's pretty exciting. Dan: Yeah, and I feel that, and I think that World Affairs are dictating that this is now going to be the only thing available for people to do, because my feeling is that COVID delivered a first stunning blow to both your ability and your desire to travel. I think people are much more at home or stay in place today than they were four years ago around the world. I'm not just in North America, but in the whole world. Dean: That geography does come into place, right, like your position, your outpost, your mainland outpost to Cloudlandia, like I think about I've just been watching you know, with just a perplexing. I can't even imagine what it's like to be living in Israel right now, like that entire, or Ukraine I mean you think about these things how insulated we are right now from the reality. Dan: Well, like there's one aspect. You know, israel comparatively has a very small population. That's why the equivalent of what happened with the first 24 to 48 hours was way beyond what 9-11 did to the United States. Dean: Absolutely yeah. Dan: Yeah, because it's the equivalent of 40,000, you know if you compare. Israeli population of the US. You know, the US's population is 45 times bigger than Israel. So the 3,000 out of 40, you know, 45 times it's significant, but it's, you know, it's not that big, it's like 40,000, I mean, if you wanted to translate it, it's like, you know, it's like 40 to 50,000 people have died. But the other thing is the call up to war, because it is a declared war. They've moved 300,000 working-age people into the military, now their full-time military. So what's that do to the economy? you know what's you know, and so my sense is that Israel, which is a very advanced technological country, is now going to go through an amazing period of artificial intelligence, dealt with everything that moves in their economy. Dean: Yeah, I mean when you amplify too, especially the proximity to it. When you look at the, you know it might be a 145th of the population, but it's also, you know, a hundredth or less of the geographic area of the. United States, you know. Dan: Yeah, it's basically New Jersey you know, I mean the land area of New Jersey is about equal to and they're comparable yeah, yeah and when you look at that and you realize that's not like even in Ukraine. Dean: As you know the size of the Ukraine, if you're you know kind of there's a place to distance from what's going on the eastern border of Ukraine. If you're on the western side you're kind of a little bit insulated from it. But you know, it's just. It's amazing to me, dan. I can't even imagine. Dan: Yeah, well, you know actually my experience of this because I was, you know, technically in a war zone when I was in South Korea. Dean: I was going to say you were in a war zone. Yeah. Dan: Well, south Korea, and we were maybe a hundred miles from the DMZ, okay, uh-huh, but you were conscious and we had five alerts in the year and a half that I was there and that meant there was an incursion on the DMZ, the demilitarized zone. I can tell you the demilitarized zone is very militarized, you know, and so there would be, you know, a squad of American troops or the other UN troops would be ambushed. You know they would ambush, and immediately the country you know, and this was the military, the US Park, you know 40, 45,000, and then you had. You know you had other troops, the Turks, the Turkish. The Turks had a big contingent there, but immediately you knew what to do, you would do that. So in Israel they've had the rocket attacks now going back seven or eight years. Okay, and they immediately the sirens go off. Everybody knows what to do. So there I was, that the closer you are to the danger, the less scary it seems, because it's normal, you've normalized anything. And three or four days, you've normalized the situation. Okay, you've normalized it. Seeing it from a distance, you know you're imagining what that situation would do to the Four Seasons, right, yeah? Dean: I'm sitting like I'm in my courtyard right now and it's just, it's the perfect temperature. It's so quiet, you know, because there's nothing around me. I just can't even imagine if bombs started landing or somebody started running through the neighborhood. Dan: Yeah, but on the other hand, I mean, you've been there for decades, you know in the area and you have. You know what? Two, three hurricane alerts a year. Dean: Well, people in people in Toronto. Dan: I mean a hurricane for people in Toronto, oh yeah. You know, actually almost the entire what I would say. The the water overflow situation in Toronto was hugely created because of a hurricane in the 1950s that killed 200 people in Toronto because of sudden rushing water in parts of the city where people were caught. It was like a riptide. You know it was like a riptide and they had to reconfigure their entire drainage system. You know when heavy rains and everything like that. So that's an example, you know, an example of someplace that doesn't have this kind of situation. When they get a big one, they have to rethink everything. You know. And but the type of a situation we had in Toronto in 1953, I wasn't here, but as a matter of fact, I'm not here today, I'm in Chicago. Dean: But just talking about it. Dan: You know I try to get some distance between me and any potential problem, but you know I mean it's a violation of normal and in Israel, my feeling when I was there it's been about two and a half weeks in Israel and I got a sense that everybody knew what to do with trouble. Okay, they knew what to do with. There was a kibbutz that we visited and these people had been in Gaza, that they had lived in Gaza before it was given back to the Palestinians 2005, 2006, I think it might have been somewhere around there and they were talking. The woman said that there was the start of trouble had started and there were bombings and there were shootings and she had three kids and they went out the front door and she heard the bombs, she heard the shooting and they all came rushing back in and they said they're shooting in the streets and she said, well, go out the back. No, out the back, wow and the reason is, I mean, they had already rehearsed it, but they had to go to school. Dean: Yeah, go help the back. Dan: Okay, yeah, she said well just go out, just go out. They had a back gate and no, there was a back route and everything like that so what it says is that having something like this happened was the normal part of their experience Right, yeah, that's just and they were all tacking every. We were up at the Lebanese border and we just visited this community. That's the furthest northern, most Israeli settlement town. You know, it's not big, you know, a couple hundred people. Everybody was packing, everybody had a six-quat, you know. And so funny because there was a UN troop between them and the Whoever was on the other side of the border and and he said aren't you scared? He says I'll tell you who's scared, as the UN people, they're really scared. Okay, because we kind of believe that they favor the Terrorists. You know, our belief is that the UN protects the terrorists, you know. But if you went to the northern, above the border and you asked the Lebanese, they said we feel that the UN Favors the Israelis. You know, uh-huh. So I said if trouble starts off, who gets shot first? I? He says, well, the UN troops. And he says I even got a guy on the shoot. Dean: Oh my goodness I've got a guy I know the guy right Normalizing no I don't know how to yeah no, normal is normal. Dan: Yeah, we're great normalizing species. Humans are a normalizing species. You know that. Dean: Reminded me of. There was a cartoon where the, the Cheap dog and the wolf were, you know, clocking in for their job. Today, fred, they ask each other at the clock in, and then they did work. He tried to steal the sheep and he tried and foil them. Dan: You know, yeah what'd you do last time? What'd you do tonight? Last night, you? Dean: know, you know what are you gonna do what? Dan: what are you gonna do today? Oh, you know the usual, yeah. And so people, you know you, you know real, realize that we were standing in line. We came through the Toronto security yesterday and and if you were, if you had nexus or you had what's the general term for nexus is where they yeah, yeah. I get global entry. I just look, you know, and they're really. The Machines are really sophisticated. Use, come up the machine yeah it has an arrow going upwards and said look into the camera. And I looked into the camera and there was about a five seconds. Say your identity, you know, you're confirmed. Yeah, and see the an art, you know. And that's become normal. Yeah, but in the not because we find business class and we have nexus and the other thing people were having to take off their shoes. Okay, yeah, this is 2024, and they have to take off their shoes to go through, you know, to go through the machine and and I said this was because one guy, one guy. Yeah, 25 years he was fine from London to New York and he was trying to detonate his shoes. And and he was a clutch, and so they caught him and they took him away, and immediately, because of one guy not two in two different situations, but one guy in one situation he had immediately. Everybody has to take off their shoes. It's just one guy. You know why don't you have a little area where you have to walk across? You know it's on the floor and it can detect explosives you know, and it's a trapdoor, so they immediately drop you into the. The cleaner, the cleaner who was that? Dean: Land security right, yeah, yeah who was that guy? Dan: I said we'll never know. We'll never know. Yeah, but it's interesting and you know it's a pain, you know, and that's why we have nexus and that's why we've adapted cloudland via Bypass. You know, the machine knows me. Yeah, that's it's really important is that the machine knows you. Yeah, but there's a thing about normalizing, you know, and but my feeling you know the famous, you know it's the adaptation curve, you know it's a yeah, you know it starts at one end, then there's a big bulge and then it goes down the other end my sense is that people's ability to normalize is unequal. I think you and I are pretty fast to normalize. Dean: I think the two of us and that and it's a reward for being a DD you think, yeah, I think so too, you're probably right. Dan: Yeah, yeah, that's an interesting thought. Lon, lon, quick start, lon, quick start a DD. I think you normalize really fast. You know, I normalize really fast yeah. I remember it was Friday, the 13th of March, when I was in Chicago, and it's funny because Friday was the 13th. This is. Sunday, but we're talking, yeah, and, and I was coaching a workshop, but it was about 60% of what its normal numbers were. You know, I think we normally had 50 and I think we had maybe 30. And then when we got together After the workshop, before Babs and I went home to flew back home to Toronto, she says we've had a powwow all the leadership in the company and we've decided we're gonna have to close down All workshops for three months. Okay, it's March, we're gonna close down all workshops until, because we're people just aren't going to be showing up and I need to put the word out that we're not gonna do it that time and. I was tired, I'd done four workshops a week, and so we went to the airport, we got on the plane and I'm Halfway home and I said zoom, we're gonna switch over to zoom. This is the opportunity switch over, zoom. And I hit the ground the next morning. Well, it was Saturday, but by Monday I said okay, what will it take to turn everything we do 100% into zoom? Yeah, yeah. I and we have clients today who we haven't seen Since early 2020, who still haven't made the adjustment right. Yeah, I think they can't normalize and what it? Dean: was. I think that when I first started doing zoom I Was doing, I was trying to do the same thing as the break through blueprint, but by zoom, like three days, same thing. We're just, instead of being in the boardroom, you're in your home, you know, and I think we realized about Zoom fatigue kind of thing. It's sitting three days in zoom Full day is a long with a big ass, and I think that you and I both have come to the realization that like two hours more frequently is the is a better Two hours is the right amount of time and I found this beautiful time zone From three o'clock to five o'clock Eastern time. He gets me. I go to Hawaii on one end, even to the you know, this side of Australia where it's six am, you know, at three pm in the afternoon, all the way to Lichtenstein on the other end where it's, you know, ten o'clock at night. That Swap of the Western world is really what's available in yeah, and. Yeah, that's our. Dan: Yeah, our stretches from Pakistan, Well, stretches from Mumbai, because Mumbai is further to the east and Pakistan to New Zealand, and I'm just saying people who show up for zoom cults. You know the? Yeah, yeah yeah and everything. Yeah, lichtenstein, that's really interesting. Dean: Do whites, do well often they're husbands. Dan: That's perfect. Nsa that's a money laundering. We have the very first space. Dean: So I started doing this specific like I do a lead conversion workshop and a lead generation workshop, which are four sessions specifically about that micro topic, two hours each four weeks in a row and the very first one that I did. We had someone from Hawaii and Lichtenstein and all points in between. It was really the perfect thing. Dan: Yeah, I mean we adjusted throughout the day depending on our, you know. I mean I'll have six free zones, six free zone, two hour free zone. Dean: I'd love quarter. Dan: Connector calls are amazing and if they're big you know they have a lot of people they take on one quality, and if they're like a handful of people, they take on another quality. They're different for you. You don't have to have breakout groups if you have five people, you know, because the group is the breakout group, yeah, and everything like that. But I think this we're in for one of those periods and I agree with your thesis that we've had sort of a 50 year move to the new game period of history. Dean: Okay. Dan: And I think the politics and the economics of the end of the 50 years are radically different than the politics and the economics where you started the 50 years. That would have been true from 1950, from 1900 to 1950. Dean: And that was something. Let's talk about that for a minute, because there might be some clues into what happened. Dan: Well, there were no empire in the 1900, the whole world was organized according to empires. There were six or seven major empires by 1950. They were all gone. All those empires had gone away. Okay, I mean, great Britain still retained a global reach that used to be their empire, but it was now called the Commonwealth. Okay, and it wasn't British troops being stationed in those places. Dean: You, know it was this that they. Dan: What held it together was British law and British political structures, and English language and the pound, you know the. Dean: I mean franchise basically. It was a franchise, ideological, political. Dan: Yeah, and the US changed the least of all those countries. I mean from a lifestyle standpoint. It changed a lot of technological, but it's basic structure and process of how the country is run stayed exactly the same. It was the Constitution in 1900. And it was the Constitution in 1950 and then 2020. And it was designed as a franchise nation right from the beginning, because each of the states is like a little fractal copy of the federal government, you know so and each of the states gets to adjust to the way that they deem important. You know, it's, it's everything. So I think, of all the people on the planet who have had to change the least over the last 50 years, I think Americans are the number one. Dean: You say well, what do you mean? Dan: I mean I had to do this and I had to do this and I said, yeah, that's yours, you know, I bet you have more conveniences, you have more comfort, you have more capabilities, but I would say your day to day life is not that much different, because it's so there's a guy on YouTube who has a channel where for years he's branched off into other areas now, but his main thing was, as a solo guy, just going with a GoPro camera to explore former Soviet territory and right Dean: it was just the guy on YouTube. His channel is called Bald and Bankrupt oh the guy. But he goes around and he gives you. He just goes and sees, like what is life like in Uzbekistan right now? You know like he goes and tours the areas and he's fascinated by the you know, soviet mosaics and the all the remnants of, you know grander times for Soviet it's all ruined, it's all ruined, absolutely. And so you see the day in a life of people because he goes and sort of, he speaks Russian well enough to get by. Dan: Get along. Dean: Yeah, and he'd be friends he'd be friends, locals and gets invited into their homes. And you know, you just see like what? What an amazing contrast to life in America. You know a capitalism life, then life after you know communism, where capitalism hasn't fully sunk in, even though it's an option, it hasn't sunk in. You know, in that way, and how desolate you know it's. The landscape is just bleak. You know, I mean everything is in this and and the roads and the infrastructure and everything is just crumbling and the bar resilient, I guess, in a way, right, yeah, there's a lot of, there's a lot of. They're living normal life. Not I wouldn't say normal, but I mean normal. To that normal, no, normal, they consider it normal. They consider it normal. Yeah, yeah, normal life, yeah yeah, yeah, the. Dan: there was an article I read about twin sisters born in Germany, born before the wall went up, so this would be and, and one of them said, you know, we've got to get out. And they were. You know, they were young, very young at that time. And so the one with a lot of initiative did it and she was leaving behind her twin sister, who she was unusually close to, that close to, and she moved to the West Germany and other sister stayed in East Germany and they would correspond and they're under, you know, under very difficult conditions. They were able to visit with each other. The sister in East Germany couldn't go to the West but there was provisions that, you know, families could reunite for half a day or something like that. So, anyway, and then then the sister, who was, you know, more motivated, then got a chance to move to the United States and she moved to Iowa. Okay, and at a certain point, when the wall fell, you know, which was 1989, the sister, they made this. It took a year to plan it and everything else, just practically, because the sister in Germany just wasn't used to going anywhere. And they finally they flew to. She flew to Chicago and then to Iowa, and so they picked her up at the airport and she they were just driving from the airport to wherever the woman lived in Iowa the now American sister and they were going through just a normal supper and she said you're taking me through the wealthy section, Now you take. And they said this isn't the wealthy session, this is just no, this is just, this is just the way everything normal, yeah this is normal and that more or less paralyzed the sister because she had no mental structure to take in that this was just the way that Americans lived. And then they went to a supermarket, you know which was probably the land size of two football fields, you know, and just a normal, super, nothing special. I mean, yeah, and so they walked in, they says we've got a lot of shopping to do and everything. And she says, well, is there anything I can do? And she says, well, look about the aisles there, you see. You know, there's aisles one through 20, and just go to aisle number 11 and just turn the corner, you know, and take string with you, so he or lead, lead, bread, breadcrumbs, and so she says, but we're looking for corn flakes, some, of course, like. So anyway, and they agree, and they're both punctual, they're German. And so she says you know, in 20 minutes let's just meet right back here. And so the American sister is there, but the German sister, the East German sister, isn't. So she goes down to aisle 11 and her sister is right where the corn flakes were standing, mute. You know just looking at the corn flakes and she said there's 10 different kinds of corn flakes. How can I possibly choose? And she said I just grab one of them. And she said I can't comprehend. How do you make decisions here? How do you make? Decisions yeah yeah, it's a collision of two normals. Dean: Yes, you want. I mean Lupa talked about that coming to. America and going to the grocery store as you know like going just seeing all the things that were available. It's amazing. It's really interesting to hear her talk about her awakening to capitalism you know like as a because she came to America at 18, you know, or you know 20, I guess she was 20. Dan: And yeah seeing having her life Anying. Other siblings followed her yeah. Dean: Oh, she brought everybody, yeah, everybody over, but that yeah, she just well, I think, I think you have a different level of well, she's really the you know she's the. Dan: You know the great exhibit here of someone, the adaptation curve, you know. I mean she just like it was like when she had the chance. She didn't miss the chance to get out. Dean: But what I? Dan: remember most about her story because we were out to dinner a couple of times at the last free zone in Palm. Dean: Beach. Dan: And what I remember most was that the person who most protected their rather odd family in the Ukraine in Ukraine, was a KGB agent. Dean: Oh yeah. Dan: And you know so you know everything. You know what makes people normal is who they're connected to. You know what, who, are you? connected to, and you know, the more you're connected to people who have wider perspective than have greater capabilities, I think it's the faster you're able to adapt. Agreed, I think that's what I mean, since I talk to you all the time. What am I going to do? Wying about COVID? Yeah, I mean, regardless how I'm picking, you know, I've got a certain status to get to maintain. You know, reputation to maintain, yeah, yeah. Dean: I love it. I think the interesting thing, about MacCamp. We to think about this week is this in the context of the golden plateau that we're reaching here, and how to thrive in that golden Well, I think things are going to fall down, you know my my military money, energy, labor and transport you know, I think things are definitely. Dan: I can sense that things are slowing down. Like you know, the predictions in the high tech industry everything's going to get bigger and better, and that's you know, it's a straight upward line. Yeah but I too in infinity, and I says I don't think so, I think the mouth. Things really slowed down when they hit 1950. Oh, you know, I remember it as being a fairly tranquil period of 1950s, 1960s. You know, I agree, that's what I mean is very until you were born, and then, of course, things started to get in line and things shifted Right. Yeah, but I know I agree with you 100%. Dean: That was a. You know that all of that leveled into a stage of, you know, a plateauing of advancement. I mean, it wasn't, it was. You know, all those things you read about in the big change, those things were revolutionary. I mean, so all these baby boomers born into this plateau, that plateau, really didn't know a world before those big things, before electricity, television, all television, air conditioning, cars, roads, all of that. And then they grew up in brand new schools all the way up. You know the whole thing. Dan: Whole new neighborhoods. You know, they grew up in whole new neighborhoods, yeah. Dean: Yeah. Dan: Yeah, yeah, I think we're into that period again. I think we're going to you know go. And I was thinking that when people say bold things like cars, use an example of cars, of classic old time cars. You don't notice many classical cars that were produced too much after the fifties up until the eighties, you know right. You really to pick up on the late forties the forts were beautiful, the Chevy's were beautiful, the Lincoln's were beautiful and everything else, and they are saved because they didn't really they stylized, they certainly did not approve. I can think of only maybe two cars. I'm not a car guy, so your thing, but you know, and one is the Chevy Corvette which has maintained a certain classic look for 70 years, and the other one is the Camaro, both the Chevy and the Camaro, the Camaro is you know, is a hot car, but I can't think of any other. you know again, I'm not a car person, so I'm basing my confidence on ignorance here. But anyway, but the big thing is, but the fort thirties and forties is just full of these old classic cars. You know, and I think it was a high design period and you know, and I mean we certainly don't save any technology that much from that period of time. You know well it was not over. Tonight I've got, I still got my 19 Motorola television and oh, yeah, no exactly Six, six inches. And you know and everything like that. You know, nobody does that, but they do have radios from the forties. You know, people do have radios from the thirties and forties, you know, yeah, yeah, anyway. So how would we sum up today? Because we've shot through an hour and record time. I can't believe it. Dean: Well, I think my reflection right now is really going to be, I think, drawing the parallel, looking at who and what were the conditions for thriving in the period from the fifties to the eighties, you know, and on that, on the back of all of that advancement, and I think, if we're going to start doing some guessing and betting about what's going to thrive in the next 25 years, you know that we've reached this thing and I'm going to let it ride out to 20 as the peak of the plateau kind of, and see that period from, I think the period from 25 to 50, that 25 years is going to be. There's going to be a lot of parallels, I think, yeah, yeah, my sense is. Dan: I can just end with one little example from a 10 times connector I had. On Friday I was in a break up with three people. One of them was a marketer, one of them was a podcaster, and I'm just. The other one was an online educational company two women and a man and half their sharing was the progress they've made with AI during 2023. Okay, yeah. And I was very struck by their reports because they just talked about it and they were just talking normally about something that literally did not exist before November 30th last year. Dean: Okay, yeah. Dan: They were just talking as well. We're doing this with AI, we're doing this with AI, we're doing this with AI, and it was like yeah, we're saying, yeah, and we did this, we're doing this with electricity. We're doing this with electricity Right, right, exactly. And now I said I've gotten a keen insight just by your reports. Today you're sharing that this is what's going on in tens, hundreds of millions of places right now, and it's all subsurface, it's all below the surface. Okay. Dean: Yeah. Dan: And they're not talking about it as a big thing, they're just talking about it as a normal thing. Dean: Right. That's why I say by if we that and I think that's going to be expanded that if we that, by then this to 2025, that by then it's going to be, everybody's going to have a sense of what this is. You know, I think you're absolutely right Like we're literally just a year into AI. Dan: Yeah, I mean that's, I can see the report. I can just see the reports that are being written about our conversation today at the NSA. Oh, my goodness, people say we've got to have a meeting, we've got to have a meeting. Dean: They're on, they're on. Dan: They're not onto us. They're onto things that we didn't know about. Yeah, and what was the Roman Empire anyway? Is that an empire we should be paying attention to? Do we have contacts with Alrighty? Dean: Dean. Yeah, all right, I'll be here next week. I think I am. I'll be back in Toronto. Dan: I'll certainly be. I'll be in a position. Perfect, I will talk to you then. Thanks, dean, bye, Okay.

In today's episode of Welcome To Cloudlandia, Dan and I explore Ontario, Canada, alongside a discussion of groundbreaking research on an immortality gene. A doctor shares insights into pinpointing this gene's phenomenal potential for humanity. Lightheartedly, we touch on frequent flyer miles and a Buenos Aires stem cell treatment trip. Shifting to business, we analyse the impactful Working Genius model's six elements - Wonder, Invention, Discernment, Galvanisation, Enablement and Tenacity. There are a lot of nuggets in this episode that prompt us to reevaluate what truly enriches our world. &nbsp SHOW HIGHLIGHTS We discuss the fascinating exploration of an immortality gene found by a doctor, that has the potential to revolutionize human life. We touch on the effects of altitude on our bodies and share some anecdotes about our trips for stem cell treatments. We delve into the Working Genius model and its six elements that foster successful collaborations in business. Mark Lechance and Babs share their experiences with the Working Genius model, emphasizing its practical benefits. We share the thrilling story of Matt, a man of Discernment and Tenacity, who successfully navigated domain name issues to set up a project in real time. We examine the dynamics of travel and connectivity, challenging the notion that convenience and comfort are sources of happiness. We discuss the importance of purpose and meaning in achieving true happiness and explore the future of transportation, including the possibility of human-carrying drones. We analyze the psychological limits of convenience in our modern era, and encourage listeners to reconsider the value of real experiences over convenience. We explore the future of travel convenience, discussing how modern technologies have reduced travel friction and predicting the future of transportation. We discuss the concept of convenience, how it is interpreted differently by different people, and reflect on the emotional experience of convenience. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan. Dan: Thank God, there we go. Dean: There we go. Thank God we're recording. Yeah, I don't like the sound. Dan: I don't like the sound. Dean: There was just an interruption, that's all I don't like the sound of that voice of yours. What's up? Dan: Well, I just got a cold, I got a head cold Friday, I think. And here I am. Here I am, though, and I'll use the capability that I have available to me to have a great podcast. Dean: There we go. I love it. Well, I missed you last week. I've had a great two weeks. Lots to catch up on. Dan: I'm sure you've had it in the last few weeks. Yeah, we did. We were at DaVinci 50 and Sundance. I've never been there before. Dean: How did you like? Dan: that. Yeah, it's a neat place, it's sort of a neat place, but Babs doesn't operate good at 7,000 feet. Dean: Oh, boy, okay. Dan: So she has some issues. But, she went and she got a. What's it called? It's an IV that you take that pumps your energy up. Dean: Oh, okay. Dan: I knew, yeah, so fortunately we had a lot of medical advice around us. A little bit, yeah and they were able to get right on it. She had it, but she wasn't sleeping well and I'm pretty good. I don't have that problem at altitude, but there was a lot of downhill climbing from our room to the. And my knee, which hopefully, and we're off to Buena Cerras, Argentina the first week of November to get stem cell treatment for my knee, so hopefully that'll be done. Yeah, yeah, we fly in overnight. They pick us up at the airport, take us right to the clinic and I get an injection in the first hour when I'm there and that's my stem cells coming back at me and the promise is that I will grow a new cartilage. Dean: And how long does it take for that to be noticeable? Dan: It's about six months until it grows back. That's what I'm told, and there's a protocol of not putting too much stress on it, not to go hog wild. Dean: Well, how perfect is that You'll have a new me for your AB of perfect I will Just about, and that's exactly right It'll be on. Dan: My birthday will be six and a half months and this will be six months. We go down twice more so that they can check on the progress, and so our frequent flyer miles are going to go up, and it's a long, long flight. Dean: Nine hours have you been to Plano Furniture before? I have not. Dan: I have not this is the first time and they're I think they're either an hour or two hours ahead of Toronto time. Yeah. Dean: One of the things. Dan: Yeah, no, they're an hour and a half Exactly. That's so funny, but it's sort of when you look at the map. It's always a shock to me how that, if you go to London Ontario, all of South America sits east of London Ontario. That's wild, isn't it? Yeah, it's amazing Because you think of South America being under North America but it actually curves around to the east and Ecuador. The west coast of Ecuador is the furthest point in South America and that lines up perfectly with London Ontario and, for those who are listening, it's sort of Columbus Ohio, if you think of Columbus. Dean: Right, right, right, there you go. Dan: Dream of Iowa. Yeah, and Americans, you know Ontario. Where's Ontario? Isn't that near Los Angeles? You? Dean: know they have an airport here. It's called Ontario yeah. Dan: Ontario Airport. You know. Well, that's great. Well, of course it's east of Ontario, california, but you know we're talking about a province that is basically the size of Western Europe. Dean: It's probably the size of Europe, but Ontario. Dan: Yeah, I was realizing the vastness. Dean: When I got to understand the vastness of Ontario I realized somebody pointed out that you could drive north in Ontario the distance between Toronto and Florida and still be in Ontario. That's pretty big right. Dan: And if you did east to west, from Cornwall to Canora, that's basically two cities in Ontario. It's the same distance as Washington DC to Kansas City. Dean: Wow, okay, yeah. Dan: Well, there we go. That is pretty much about all the Canadians huddled close to the border. 90% of the Canadian population is within 100 miles of the US border. Dean: That's great. Well, any big shares from Da Vinci. What's coming down the pipe? You got new me. Dan: Yeah, the biggest thing. First of all, richard is a phenomenally good chooser of great speakers. Yeah, and it's always very, very enlightening, if not shocking, some of the research that's being done, and I think we have a couple of doctors who were there. And one of the doctors, doctor doctor West, says that it's pretty clear now that there's a fundamental gene, if you will I'm not sure exactly what the terminology is- but, it's a gene, that's the immortality gene, okay, and they've been able to zero in on it because none of our genes die. I mean the body they're in dies, but none of the genes themselves actually die. They're immortal and because we all have them, so all humans have them, and every time a new human being is born, it's basically picking up on a couple of million years of genetic development. Yeah so they know that those are immortal. And but in each individual there's a turnoff, there's a series of turnoff mechanisms I'll just use a more understandable term here and they're zeroing in on this. For example, there are life forms that don't die flat, flat, flat, flat. Worms, for example, don't die. You know, they, they just never die. And you cut them in half and you can cut them in half, and doesn't matter which half, and they can regrow the other half back. So so you know, I mean, it's just really, it's just really interesting where all this is going. I mean, what's the time frame for this, to discover this? Well, they don't know that, you know. But the bare fact that they're they now think it's possible and that they're experiment way. I just find all that stuff interesting. Dean: Yeah, I find it very interesting too. Yeah, that's great. Dan: I mean, it's kind of the fact that we can know that DNA exists. Dean: I mean the fact that somebody discovered that and I mean it's just, how would you even know to look for something like that? Right, yeah, we take it, you know we're. It's so amazing, the things that I mean that's all happened in the big change from 1975 to 19. Dan: They're 2025, you know, I've been really thinking about that. Dean: That too, the you know the the biggest change If we take, if we extend out to 2025. I think that period of 1975 to 2025 is going to be, you know, civilization changing yeah you know scope of what's happened here. Dan: Yeah, but it's like yeah. Well, my redone it is, that it's the people who benefit from this. It's not going to be worldwide. The next 50 years let's say 2025 to 2075, I think that. I think what we're going to see is massive political and economic change, because there's a there's a point where you wanted to become a powerful technological country. And at this point not many have. I mean, if you think of all the countries in the world, the US is clearly, you know, in the lead, and the US has just so many other things going for it. You know, it's geography, for one thing, that's, it's really hard to invade the United States. I mean, first of all, 3000 miles of water one way and 5000 miles of water the other way, and then you have the Gulf of Mexico, and then you have Mexico. But Mexico in the 200 miles south of the US border is desert and mountain. It's not a it's not a populated area, and then the North North Canadians were always a threat, but now that they've nationalized pot, that's that's neutralizing that. Right and Canada. Weren't we going to invade the United? Dean: States. I think the US looks at Canada, the natural resource reserve tank attached to their northern border. Dan: You know well it's, it's. It's America's biggest gated community. Dean: You know right. Dan: You have to check in at the gate you know, they make you check in at the gate and you can't bring in guns and they want to know if you have any alcohol. They want to know if you have any tobacco. They're not interested in you if you have any new ideas. Dean: Yeah, so you'll love this. I've got four C's that I've observed here, looking for the next 25 years and the I observe that, but you're going to tell me about that in the next podcast, right? Oh, I can tell you about it right now. Here we go. Dan: All right. Dean: So the first is increase, and I love how you always say increasing, as taken this from you, but increasing connectivity with the farthest outposts of the mainland. That is going to be a big driver of the next 25 years. I think we can if we're guessing and betting. That's where that's what I was thinking about, if I'm guessing what's going to happen in the 25 years. What can I bet on? And I bet on increasing connectivity with the farthest outposts of the mainland and that I don't think you can go wrong and I think that, as the technologies are evolving, that will facilitate that connection. That's going to be a big thing. I saw something dance. You know I haven't really been so on board with the metaverse and then I saw and I don't know whether you saw it the most recent video of Lex Friedman and Mark Zuckerberg having a chat in the metaverse with the latest version of the Facebook Visual avatar development where it creates a photo, realistic version of you, three dimensional, in your inner three dimensional space, and you could tell I mean first watching it on the video it's stunningly realistic and impressive. But you could tell that that Lex Friedman even said he's having an emotional experience. This is so uncanny that he's got the you know, the new meta headset on, but his feeling is like he's 100% for real in the room with Mark Zuckerberg, like literally having a real conversation with a real person, and that I think that's the first I've seen of what potentially could be what comes here. You know, because it was really, it was really pretty stunning. When you're watching the video, I'll send you the, I'll send you the link, unless you've already seen it. Dan: No, no, I haven't. This is the first I've heard of it. Dean: Okay, so they have. They basically have a. They split the screen like a try screen where you can see Lex or Mark with the headset on, like where they really are talking and what they're saying. Then they show the middle version, which is kind of the digitized version of what's happening, like all the without the shell on it kind of thing, and then they show the final, the real thing, and it look, if you just look at the visual thing, you would never be able to detect that this is not real. And that's the first that I've seen where there's no latency, there's no, you know, telltale, you know mismatching of the mouth movements or the eye movements or anything like that. If you just saw the third version of it, you would think that's really Mark Zuckerberg in real time talking and that's really Lex Friedman, and so that was like that opened my eyes to and they were just kind of in a, you know, a black background kind of thing, like in almost this. They're in a black, like on the Charlie Rose show or something you know, just their things. But you can imagine in, you know, giving fast forward into 2025, the overlaid on any visual environment. You could place them in at table 10, at jocks, you know, or at the select bistro and they're surrounded and, having that experience, I literally. I would. I would put because you know what, I've said it and you've said it that I don't really have any interest in putting on the goggles because I haven't seen an environment that's real. You know, but if I could put on those goggles and have a real table 10 experience with you, I would put on the goggles. Dan: That was that impressive, you know so that means I have to agree. No, it's one of the things I you know I'm I'm taking your description of it as real, but yeah, I haven't had the experience so I don't really know, you know yeah. Dean: So, anyway, I'll check it, I'll check it out, and yeah so there's the first, that's the first C for guessing embedding connectivity, connectivity, that then that I think, if I'm guessing, embedding on the next 25 years our increasing capabilities, both on demand and on cap. You know, I think if we look at the capabilities that AI is going to provide for us, I'm starting, you're starting to see now the real applications of this. Where you take these, these avatar technologies of being able to create your own digital avatar. I fully believe, now that that is going to be in detect undetectable difference between the real, I mean a digital representation, the real video that I had performed, or a digital AI have done it. So those, all those capabilities on demand, along with and if those are not, capabilities on demand through connectivity with the farthest outreaches of the mainland to every other human that's out there, you know, for the special, for the special things you know well not every other human being, but just the one. You know, the ones the ones who are on the main, the ones who are connected in cloud land you know, because, because I believe in Dunbar's law, that we only have emotional capability for at most about 150. Dan: Yeah. I mean everybody. First of all, I can't comprehend what everybody means, you know. I know Dean and I know Joe and I know. And you guys use up all my time. You know I don't have time. Dean: I was just going to say thankfully, we're solidly entrenched in each other's top 150. Yeah, yeah, yeah, yeah, yeah, yeah. Dan: I mean the other, the other eight, you know eight billion plus right, I mean I, I'm told they exist, but they don't really have that much. They don't have a place in my future, that much. Dean: Yeah, right, right. Dan: Yeah. Dean: I love it. Dan: And then the number three. Dean: Number three, yes, yeah collaboration that's going to lead to better and better and better collaboration opportunities with both humans and technology. I can't wait to reach your how to treat technology like a well-trained dog or whatever. Dan: What is it like? Dean: Like a great dog Like a great dog. Dan: Yeah, I own owning technology like a great dog. Dean: When is that coming out? Dan: Oh, it's out. Dean: It's out, oh it is. Dan: Yeah, you should have gotten a notice in the email that you can download the ebook. Okay, I'll see you about that. Dean: Yeah, I think that's fantastic. I had on the collaboration front. I had a really amazing widget extension. I've had a great experience this past couple of weeks here. The widget, of course, the working genius model, I see how useful. This is now in collaboration. Dan: We've got three of our team members trained as facilitator or training other people to use working genius. The moment you told me about it, I looked it up. We have the same UNI or the same we have the same. We're inventors and we're discerners. Babs is an inventor, is that yours? Dean: No, I'm DI your ID. I mean, I imagine it's the same thing, but Babs is what? Dan: She's IG, she's a galvanizer. Okay, yeah, right yeah, and I'm proof of it. Dean: So that's great, that's the perfect thing. That's your secret formula, right there. Dan: Yeah, I'm proof of it. Yeah, she galvanized me. Dean: Yeah, and so I had a really great experience with Mark Litchett. Why don't? Dan: we explain to those who don't know what we're talking about Sure Okay. Dean: So Mark, of course, unless you want to Go? Ahead. Dan: No, go ahead. Dean: Okay, so this was introduced to me by James Drage and James introduced this working genius model and you can find it at workinggeniuscom and it's one of the most useful assessments that I've ever come across, right Right up there with Colby, because I think I would rank them. Probably I would rank widget at the top, colby second, and I also like I find Myers-Briggs very useful, but I know you're not as big a fan of Myers-Briggs as I am. But the way that workinggenius works is that we all have workinggenius, which are things that we find effortless, really coincides with our unique ability, really harmonizes with all the strategic coach concepts and the idea is that every team needs, every collaboration, needs somebody in each of the six elements and the six calls spell out the word widget. So W is for wonder, someone who can look at something and see all the ways that this could be improved or where could we go with this. Then I is invention, which is making stuff up. There's a lot of I's in strategic coach. It would probably be, you know. Also, they would correlate with being quick starts, I'm sure. G is for discernment, the ability to look at options and know what the right thing to do is, to have a highly confident ability in discerning that this is the right thing to do. G is galvanizing, which is someone who has a genius for gathering all the people and elements that are needed to get something accomplished. E is for enablement, which is someone who can support the people who are doing the thing to make sure that everybody has everything they need to complete the task. And T is for tenacity, and tenacity is someone who has a high follow through, who makes things happen and takes things all the way to completion, so fast forward. I'm in a boardroom in Boca Raton with Mark Lechance and some of his team and I had this amazing experience of Isn't that amazing. Dan: We just had a metaverse experience because I'm the one that started the call with the cold, but now you have the cold? Dean: Yeah, I think mine is. I'm out in my courtyard and I can tell that our pollen count is very high right now, but anyway, I'm sitting there and I noticed how there's one of the guys on well, there were six of us in the room, but Mark Lechance is a galvanizer with invention, a galvanizer invention and I'm starting to identify like the one sentence summary of what these things are. So, mark's like one word, one sentence, like super power is gathering people, gathering the capabilities that you guys are super smart. Here's what I think we could do, you know, like this inventing all the coming up with ideas or the things that could be done. Then there was a gentleman there, matt, who is a D, he's a, he's got discernment and tenacity and my observation of that is that he would see something and say that's a good idea, and then the next word out of his mouth were done and he, like we were talking about something, we, you know, I came up, I was, you know, discernment and invention is my thing and I came preloaded with this is what I think we should do. We were doing, we have a VCR, vision capability, reach opportunity with one of the projects that Mark runs, and I came in already preloaded with here's the ideas. Well, I think we should do, which was, you know, it's a really great, great idea and we, you know, came up with the domain name, the whole thing, and literally right there in the, in the meeting you know, matt went and bought the domain name, set up like all these things are happening in real time and getting making something real you know, and so it was really amazing to see that, that collaboration between you know, the widget experience there. And I see now, like I realized, galvanizing that I would have guessed that Babs is a galvanizer, because that has been. You know that. That's the, that's the main thing that drives your ability to get your ideas into real world things. It's galvanizing the unique ability, teamwork of everybody on your, on your team, yeah. Dan: Yeah, and she just knows how to create team. I mean she, she knows how to create team leaders, she knows how to create teams and the teams have their, you know, they have their projects and they have their goals. And you know they have their measure measurements and everything like that, but one of the one of the things I've noticed about Babs is that she doesn't really comprehend the impact that she has just by being in the room. Dean: Yeah, I mean, how do you observe that? Dan: How do? You see, no, no, things just happen when she's in the room. Yeah, and in any situation, if you were somewhere with Babs and they had to get something done and within about an hour or two hours she'd be, she would be chosen as the leader. Dean: Right. Dan: Without her saying anything. Dean: Right yeah, right, right, right yeah. Dan: I mean, I mean she's six foot two and that helps you know, because she has a core. But you know, often, frequently, she's the tallest person in the room, but she just has a, she has command in her strength. Yeah, Command is number one. Yeah, you know. She just basically says okay, let's get started, let's get something done here. And you know, and you know I mean that's my life is divided into two parts before I met Babs and after I met, after I was with Babs. Yeah, and you know, it's just real clear that I'm just always highly motivated when I'm around here. Dean: Yeah, what are you looking at? Yeah. Dan: I'm looking at you, I remember you telling me and we're in the 42nd year of AAMD. Oh, that's funny, yeah, yeah. Dean: Okay. Dan: You've done you've. You've gotten three. What's number four? Dean: Okay, so the fourth is convenience that we're observing less and less friction in day to day interactions and mainland to Plumlandia, you know communication. So convenience, you know. I remember I think in 2016 or something, I read that article that I've shared about the tyranny of convenience and how we start to see it's a never ending, you know, desire to make things easier and better and ratcheting those advancements without going backwards. You know, and that's really I think, if I were to guess and bet on things being more convenient, increasingly convenient, over the next 25 years, I think we're going to be. I think that's a good bet and you know, you start to see that. I think that, as we're, we're already seeing things like you know, one click ordering from Amazon. That's now gotten into. You know, apple Pay and Google Pay and Amazon Pay you never there's no need to ever type your credit card into anything to buy online. But I see how that's going If we chart out where the room in convenience is. I also see, I see companies like Rocket Mortgage, you know, foreshadowing where we're headed, that when we start seeing everybody's got access to all of the data we're all going to be, you know, pre-underwritten in background. For anything we're going to have some, you know, available capital or available credit, you know pre-assigned already. You know that we literally will be able to push a button and get approval instantly for whatever we want, and I believe that the blockchain and smart contracts and all of these things are going to make things more and more convenient over the next 25 years, and that's where I've gotten so far. Those, so the connectivity yeah Well, I think they're good. So connectivity- Number one ��로 liability Number two. Elaboration number three. Elaboration and convenience, convenience. Uh-huh, it's good, I think those are, and there's probably more. Well, you know those are the first, uh, first four. Dan: Yeah, I wouldn't push it beyond four. Make the others be servants of the first four. Dean: Yeah. Dan: Yeah, yeah, you know. One of the things is. So what's the role of uh? Travel that takes time, it's the uh. I'm asking you a question here. Dean: Yeah, I think it's the. Uh, what's the? What's the? Dan: what's the role of travel that takes time? Dean: The physical, First of all. It happens? Dan: Travel happens in the mainland because if I can just, of course, if I can just click or have a thought and I'm so yeah and I'm meeting somewhere else, then it hasn't required travel. And it doesn't, it doesn't take time. So, and I think that that's where? Dean: Yeah, so the you know the inconvenience of travel is what is? Two things. That's inconvenient and it happens at the speed of reality. You have to move your, your, your meat puppet from one out. Dan: Yeah, I, I'm going to call you that. I think that's. I think that's a bad term. Dean: The meat. Dan: And I think it diminishes your body and the one thing I want to tell you about, about virtual reality. You're only using sight and sound. You're only using sight and sound. You're not using touch, you're not using taste and you're not. You know, and my sense is that actually, sight and sound make up about less than 10% of what the body actually uses to function. Okay, so, I can understand why my Mark Zuckerberg wants to be in another realm because he can't be speed. He's trying to find a place where he can't be subpoenaed. Dean: You know so. Dan: Right, right, yeah. And I understand that because he doesn't look like a human being who does well in terms of relationship and you know, and everything else, and I can understand why he wants to find another realm to do it, but we've got a million years of actually creating value out of things that take time and things that you know you have to travel over distance. Okay. Dean: Yeah. Dan: I don't think there, I don't. I can't sum up all that just as inconvenience, Right yeah. I mean learning doesn't. Learning doesn't happen instantaneously, learning happens over time. Yeah, so I'm just the American as you put the four things. As you put the four things together, I'm saying, yeah, but you know, when I go on a long trip, you know, for example, it takes two and a half hours for us to drive to the cottage. Okay, yeah, and I've been interested in plots during those two and a half hours that I wouldn't have if I just touched a button and I was in the cottage. Dean: Right, yeah, you think that part of the experience of it is the fact that it took a long time to get there. Dan: Yeah there was a price. There was a price for it. Dean: Yeah, you know yeah. Dan: And if I agree, yeah. So yeah, I'm, I'm. I don't have the answer to this. I'm asking the question. I don't have the answer. I have the answer to it yeah. But I'm noticing that convenience and comfort don't necessarily make people happy. Uh huh, I think purpose and meaning make people happy. You know achievement combined with purpose and meaning. Dean: And my experience is. Dan: That takes a bit of time. That takes a bit of time. Dean: And so yeah. Well, that makes a lot of sense. I mean there's so, um, yeah, that does it makes a lot of sense. And these are just uh. So I do, I'm looking at, no, I think they're they're available. Dan: I think what you're saying is that actually they all come under the heading of capability. You know it's obviously a huge jump in capability, because connectivity and um and uh uh, collaboration and uh and uh and convenience are great capabilities, you know, and I think people are always striving for greater capabilities. Dean: I agree, yeah, yeah, yeah. There's something there's always going to be real. There's always going to be a higher value on on real. Dan: Yeah. Dean: I believe that we're definitely missing out. You know, and it's not by an order of just a small percentage, I mean, it's exponentially different. I think you know um say say what? what I think in the convenience, yeah when I was going to convenience things is that I think that the ability to make that travel, which is still highly valuable, being present in in a place is still highly valuable, um, but the elimination of friction in in doing that To the extent that you can, is going to be, I think, a safe bet. Uh, when you look at I it was, it was funny, we were, I was having a conversation with someone about the the newest travel trend. Uh, in mainstream travel is the private terminals that are popping up now, like at LAX there's was the first one that I heard of where you can bypass the, the main terminal. You go to a private terminal where you pull up, they valet park your car, you go into a suite that's got, you know, just a food and whatever you allow Comfortable for you to wait for your flight. You go through security, everything that's necessary, checking in the whole thing, and then, when it's time they drive you in, you know a BMW or an SUV, they drive you to on the ramp, to those where the plane is, take you up and put you on your on your seat and off you go, and that level of friction, skipping from the curb to the gate, that's what everybody is. That's where all the the hassle of of mainland travel is once you're on the plane. Nobody's mad at the first class cabin of any airliner. It's comfortable, it's. The seats are great, the food is great, the you know the environment. Everything about it is is fine. You get to your, your destination. It's just all the inconvenience from the curb to the gate. You know that we're all the we're all the thing is now. Now, and I also think, like recently, as you start seeing, I think it's pretty clear we're going to end up in a human carrying drone world where that, you know, drone flight is going to be, you know, for shorter, and it's going to be a two hour drive into a 20 minute, you know, taxi, drone, taxi type of environment. I think we'll see that in the next 25 years. I think that's a that'd be a pretty safe bet. Dan: I'll let you bet that it doesn't happen, okay, yeah. Dean: Good and that's interesting. So why? What makes? You think that, that, that it won't happen. Dan: Well, first of all, I don't think the capital is going to be there over the next 25 years, because capital money is getting very, very expensive and it's a function of the fact that transportation is getting very, very expensive. So when you have transportation very expensive, it makes money really expensive, it makes energy really expensive and it makes labor really expensive. Dean: And I don't think. Dan: First of all, I've never you may be the first person I've ever talked to had that as an aspiration or as a future thought, and my sense is that the next things to get invented is where there's like an 80% aspiration in the marketplace. We'd like to have this, you know, and you know, and I think the Amazon has done well, because there's an 80% wish that last minute purchasing or last minute shopping could be eliminated. Dean: Yeah, there's, there's something. I think that's true. Dan: Yeah, but one of the ways I've gone in the opposite direction, I've just eliminated all need for meetings that require travel. Dean: Yeah, me too. How is the travel industry doing? So I would say that that's more of an aspirator. Dan: I would say that's more of an aspiration than making travel comfortable. I would say not traveling at all is more of an aspiration. And, yeah, traveling with the least amount of friction. Dean: I agree and that's what I think would fit in with convenience. Well, I think we started going down that path. That was, I think that in every, in every way, in every element, I think convenience is really a driver right. That that's kind of we're definitely looking for things to be here and less friction. Dan: Let's look at the word convenience, because I think everybody's got a different notion of what constitutes convenience. You know, and I think it's is entirely defined by your situation in the mainland. I mean it only has been in relationship to the, to the. To the mainland I mean that my Apple computer comes on. It takes me, you know, five seconds to get on and I could do it in a second. I really don't care. I really don't care, you know right the five no five seconds. The five seconds seems good enough for me, you know I don't, I don't need it. So first of all, I think there's a point where convenience, or the striving for convenience, has a diminishing return. You know, because even at your personal airport, you know your private personal airport let's say that pretty soon there's going to be a desire on the ideal jet that there's a first class and the second class Right, and people, people say, well, why are they up there and we're, we're back here and you've got every convenience in the world. But because it's all psychological I mean all everything we're talking about here is psychological. You know, pricey psychological. Dean: And. Dan: I just feel that my notion of convenience may be different from your notion of convenience, you know. I mean if we went down step by step and we took our daily life and we went through, and everything like having food delivered to my house doesn't interest. Well, first of all, by all, my food is delivered by house by one person. You know we have a caterer and yes, but, but I can name on two hands. A number of times we've ordered in from a you know a restaurant, you know so that doesn't fall in my area of convenience, right yeah. Dean: Yeah. Dan: The other aspect about it is that traveling not under compulsion, in other words, I'm not compelled to travel, but just getting out and driving around. I find that interesting. Dean: Yeah, even like going up to the cottage or going. Dan: yeah, yeah, I find it interesting and you know, we have a halfway stop at Tim Hortons where we've never eaten, but we've always peed. The restroom is always in the same place. It's always clean. It's great. My definition of Tim Hortons in Canada is where white people go to get whiter. Dean: Have you ever experienced webbers? No, we go up to 404. Dan: We're heading to the east. We're not heading to the east. We've been on 400 and I've passed it, but the line up looked inconvenient. Dean: Well, you know it was quite a thing that they did was because that was kind of like the official stopping point of the way up to Muscova. That everybody would, you know, friday night stop and get a burger at Webbers. And then they brought in a great extent an overpass. They bought the land across before the oh no yeah. They brought in a great expense on an overpass that you could. Dan: Well, they could put in another parking lot. That's why they did it. Dean: Yeah, it's now convenient to stop on your way home, because it was super inconvenient. Dan: It's really interesting the I just want to zero in on the idea that convenience is uniquely defined. I think you're right. So I think a lot of the technology people make a guess that everybody is going to enjoy a new level of convenience that they're creating and they're generalizing they have to generalize human nature, that everybody's going to like this. I think it's a form of projection on the part of the inventors that, because they find it convenient to everybody else, only 16% of technology startups succeed. The thing, so it means that 84% of them. Yeah, I would say that most technologies are created to satisfy some form of convenience. Yeah, I would say. Dean: There's some definitions of convenience. I would love to go to the source here and see. So. Convenience is the state of being able to proceed with something with little effort or difficulty. Dan: Well, you and I are great believers in that. Dean: Yeah, the quality of being useful, easy or suitable for someone. And then the third is a thing that contributes to an easy and effortless way of life. Yeah, and so? I think, that that's going, no matter what you're doing, to making. I would argue that the virtual division of Strategic Coach has made it, through convenience, a possibility for people in what would otherwise be inconvenient parts of the world to participate. Dan: Yeah, and I think that you may. Zoom has, zoom has. Zoom has Zoom has. Yeah, my sense is that they Do. They need much more than Zoom. Do they need to actually have the feeling that they're? Dean: there. Yeah, I don't know. I mean, we're not going to be able to. Dan: I mean to be tested, yeah, to be experiment, tested. Dean: I was just like you know. You know just at what appeared to be what was literally appearing in this thing. So that was. I'm just reporting the news. Dan: Yeah and yeah, I know he seemed real, but is he real? Dean: Yeah, and I was only seeing a 2D. I'm only seeing the 2D example of it, right? So, yeah, I can't imagine what it would be like. If you Like Lex Friedman's response to it I don't know who he- is. Dan: by the way, I don't know who this person is. Dean: Lex Friedman is a very popular podcaster, similar in popularity as Joe Rogan, like that level, one of the top interview podcasters, very smart, intelligent guy. But yeah, this was His visibly, you know the visible reaction that he was having to. It was like he was having a hard time really describing the impact, the emotional experience that he was having of this and he's a pretty non-emotional guy. That's part of the you know the term he's of. Dan: Yeah. Dean: Yeah, well, I'm going to have. Dan: I'm going to have to have the experience I'm going to have to. The experience you know yeah. Dean: Yeah. Dan: By the way, that whole. Dean: You know us being able to. It's just so funny to think now of all of these things, like I just see the layering, of this constant improvement in understanding of both our unique abilities and the unique capabilities that are being presented to us and the convenience of collaboration. Did you watch 60 Minutes? Yeah, you don't watch any TV, so there was. Dan: I am innocent of the experience. Dean: Do you know who Rick Rubin is? He's a music producer. He's regarded as maybe the oh, no, no. Dan: I've watched his YouTubes. I've watched his YouTubes. Yeah, he's a great guy, yeah. Dean: Really, he plays guitar. Dan: He plays guitar right. Dean: No, he doesn't. He doesn't play anything, which is really. Dan: Which is really impressive. Somebody else that I'm thinking of he does a really great job of telling you why a song works or how a song works and everything. Dean: Yeah, yeah. Dan: Yeah, he's a white hair. Yeah, I'm looking at white hair. Dean: Looks like Nafuzela. He's the no. You're talking about Rick Beato. Dan: He's the guy you're talking about yeah, that's who I'm, that's what. Dean: I'm talking about. Yeah, no, rick Rubin looks like Nafuzela, he's got a beard and long hair, real zen kind of guy. But he was on 60 Minutes with Anderson Cooper and it was pretty. There's some great sound bites from it. Because Anderson Cooper was asking him well, what is it that you do? Can you play instruments? And Rick said barely Could you work a sound board? And he said I have no technical ability and I know nothing about music, like actual music things. And Anderson asked him well, what do you get paid for? And he said he thought for a second and said the confidence that I have in my case and my ability to express what I feel has proven helpful for artists. And I thought there's a guy, if we were to do a widget on him, I'm sure he's a GI, I'm sure he has discernment and invention as his two things. You can see, this is a good idea, this is the big idea here, and this is what I think you should do. Dan: You have a visitor in the recording. Dean: It's a crow. I think it's funny. Dan: Don't you know that you're sitting. Don't you know that you're occupying his space? I? Dean: must be. Dan: Yeah, he's trying to tell you to get out. This is my space, Anyway it's all interesting. I keep coming back to the whole concept of the difference between convenience and comfort, and purpose and meaning. Yeah because my limousine company that I have in Toronto oftentimes has these sort of elite lifestyle magazines that advertises places to go and none of the people look happy. Yeah they look true. They look like they look like they've got everything they want, and that hasn't made them happy. You know, they look. They look sophisticated, they're obviously wealthy and they have this, but it hasn't done the trick. You know, it's like models. It's like models you know like in Vogue magazine. Babs gets some of the magazines and the Wall Street Journal once a month has a style magazine that comes with one of the additions and they all look well. First of all, I could draw a thought bubble above all their heads and say what I would give for a burger and fries, right, I mean, they look just, you know, they just look so unhappy and yeah, but they're representing the top of the world in fashion. You know, the elite living there are the top and I said, yeah, but they're, it's absent. It's absent meaning and purpose. You know, you've achieved something but and and people will sacrifice enormous amount of inconvenience for purpose and meaning. So it's an interesting discussion, isn't it? No, I mean, I take it may. I'm not a cutting edge guy with technology, but when I hear enough of other people talking about things that seems to work, I said why don't we just include this? And you know, and. I'm really driven by productivity. I like getting a lot of stuff done easier and faster, you know. But it's the thing that is being achieved, that has meaning and purpose. It's not the means of getting there. So yeah. Dean: I think there's a good, no, it's an interesting this thing is you know, yeah, and we live in totally a lot of the world. Dan: We do. Dean: I think that's part of the thing is maybe the, the harmonizing of that is pointing convenience at the end of comfort or out of purpose and meaning. Yeah, to make speaking purpose and meaning more convenient there, there's a new special on Netflix called Blue Zones and it's yeah observation of Okay talk about it. Yeah, and those things, those people, inevitably. They live very simple lives about much adornment. They've got the if you guy, as the Japanese would say, the purpose, you know the meaning that, the thing that brings them joy, connection to people. They love Community, but that's all. Dan: But if you think of your six Right. Dean: Yeah, they're very simple. Dan: They get rid of the eye. They'd wipe out the eye people really fast. Dean: Exactly. A mill that's 150 years old. Dan: I found from their great great grandmother you know, yeah, yeah, there's a famous temple in Japan. This will be. I have to jump right now afterwards, but there's a temple in that every 20 years it's totally torn down and rebuild again. Okay, and this has been happening now for 2000 years. So every 20, that's 100 times, 100 times, wow, and, and, and they have to find wood that's exactly like the wood you know that, the original or the existing one they have to replace with the same kind of woods. There's no mechanical parts of the temple, it's all done with drilling, with ancient yeah and everything they use now. The light screws, yeah, everything like that, and and an American coming into contact with this experience would say why? Why do you do it? Why don't you do it the next time? Why don't you build something different? You know, and, and I said because they have created enormous meaning and purpose out of something that's always the same. Dean: Yeah. Dan: So you know, convenience is a capability, but it's not the really purpose. It's not the ruling me. Right, convenience is not the ruling me. That's a discussion I like you yeah, I really, of course. Let's have a four C's dual. Let's have a four C's dual one, okay, when you do your first free zone with you and I will have a dual in the front of the room between your four C's and my four C's. Dean: Okay, there we go. I like it. Dan: Well, one of them is the same because we have capability and common, and I think capability is the master one. Dean: Yeah, and you're not. You don't think collaboration there. You're putting collaboration as a capability. Dan: Yeah, yeah, I think the other three are actually, I think capability is the center of your four C's and the other three are enhanced capabilities. Connectivity, collaboration and convenience are always being developed new in the world. I love it All right. Dean: Okay, thank you. Well, always great, dan. I'll look forward to next week. Dan: Yeah, and I'll be on the way home from the cottage next Sunday, so I won't be able to so to be the Sunday after. Dean: Okay, no problem, two weeks Okay yeah. Dan: Okay, okay, okay, thanks have a great time, bye-bye. Okay, bye. Dean: Bye.

In today's episode of Welcome to Cloudlandia, we unpack the fascinating story of how Toronto transformed over the decades thanks to the pivotal work of urban theorist Jane Jacobs. As we debate whether our growing dependency on virtual spaces like "Cloudlandia" is weakening local connections, we ponder journalism's evolution from its regional roots. We reminisce about bygone media eras over a nostalgic lunch at Table 10 and trace how universities and ideological factions shaped radio's founding. As always, we aim to provide a balanced look at technology's ability to bring people together globally while potentially distancing them locally. &nbsp SHOW HIGHLIGHTS The episode begins with a discussion about Jane Jacobs' significant role in preserving Toronto's neighborhoods in the 80s and how it has shaped the city to this day. There's an exploration of the shift to Cloudlandia and how this virtual universe could be curbing our desire to travel and reinforcing local areas. We rewind to the 80s and trace the evolution of regional media landscapes, debating the impact of Canadians having links to Florida and the emergence of new franchise models. Dan and I discuss the rise of Cloudlandia and its impact on our lives, connecting us to the world like never before. The power dynamics in radio broadcasting, specifically AT&T's control of the AM spectrum are examined. We delve into the ideological divide in radio before the advent of the internet, discussing how universities pioneered FM radio, while AM radio was seized by the right-wing. We contemplate the implications of geographical shifts and changing economic patterns triggered by our migration to the cloud. The future of communication and travel is questioned, and whether our lives continue to be dictated by Newton's laws or if we're slowly transitioning into a world governed by Moore's Law. The episode concludes with the hosts suggesting that as the virtual world expands, people may start reinforcing their local areas more, indicating a balance between global and local influences. Overall, the episode offers a thought-provoking journey through changing times, digital landscapes, and the very fabric of our lives. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan. Dan: Never gonna leave you. Never gonna leave you. Well come here I am. That's one thing about Cloudlandia Once you're in there, you can't leave. Dean: It's so convenient you know it's addictive. It really is. How was your week? Dan: I had a really super week, I have to tell you. I mean it was a four day week because of the holiday. Dean: Yeah. Dan: And it's not so much what I'm doing, that's what the company is doing, and there's just all sorts of independent projects which have been more or less under the surface. You know, there's kind of an interesting woman from the 80s and economist by the name of Jane Jacobs have you ever heard that name? I haven't. Dean: No. Dan: Yeah, and you know, in Toronto, when they stopped the Spadina Expressway. Yeah, I don't know if you remember that. What seems like yeah, well, you know the Allen Expressway. Dean: I do know the Allen. Dan: Expressway. Yeah, that was supposed to be the Spadina Expressway and it went off. It's gonna go all the way down to the center of the city Right, right, right. Right through the center of the city and it would have gone to the Gardner, it would have hooked up and then they would have traded clover leaves down at the bottom. Dean: And they would have had to remove. Dan: They would have had to remove all those neighborhoods. It would have gone right through Forest Hills actually. I think that was part of the reason why it got stopped, because wealthy people have more votes than poor people. I don't know if you've noticed that Not in my backyard Right exactly. And then the other one was the Scarborough Expressway, which you know, the Gardner extension that went out to the beaches. Dean: You know it went out and it was just called the. Dan: Gardner yeah, it's completely gone. They tore that down one night, basically, oh my goodness. We were away for two days and we had it when we left and when we got back it was gone, you know and but that whole area of Lake now from basically charity, erie Streep, actually, you know where the Gardner goes up the Don Valley. Dean: Yes, exactly. Dan: Yeah, well, that's where you took the extension off and they just tore it down. They tore it down in two, two stages, once about 10 years ago, and then they tore it down again, and so, but this was all the 40 year impact of Jane Jacobs, okay, and she said that she had to preserve your neighborhoods if you're going to have a great city and to tear down I mean, and it's turned Toronto into a congestion madhouse. I mean, that's the downside of it, but on the upside of it, toronto you know, toronto tries to call itself a world class city. Have you ever come across that? And what I noticed is that world class cities don't call themselves world class cities, they just are. Dean: New York. Dan: New York doesn't call itself a world class city, it just is. London doesn't call itself a world class city, it just is you know. So if you're still calling yourself a world class city. That means you're not, oh man it's a Toronto life syndrome. I mean Toronto Life Magazine. Dean: Yeah, and they're Toronto, by a magazine. I'm very intrigued, I'm very, I am very intrigued by these micro you know economies, or micro you know global lenses. I guess that we see through and you're not kind of talked about the whether that is. Dan: I'm talking about mainland. This is mainland stuff. Yeah, that's what I mean. Dean: Yeah, and I wonder if that is. I wonder if that sense is diminishing now that we've fully migrated. Dan: No, I think it's okay, I think it's coming back with, with the vengeance actually you know, and my sense is that the week that COVID started in March I think it was March 13th, friday the 13th I remember when it visited itself upon us, when clients were saying you know, we were seeing 50% drop-offs in future attendance for workshops because of COVID and it was partially, you know, but it was the lockdowns, it was the dropping off of airline flights and everything else I remember I mean all our cash flow got taken away in about a month, right Right and we had to switch. We had to switch to Zoom, you know, and and we had about a three month period where we just had to rework our entire you know, our entire business model to take all the in-person workshops and turn them over to Zoom workshops, you know. So, that's the upside of Cloudlandia, is that if they take away your mainland existence, you have to switch to Cloudlandia to compensate, and it's a bigger opportunity, bigger, broader everything. Yeah, but one of the downsides of this is that people don't feel like traveling anymore. Dean: I mean are you talking about me? Dan: No, I'm talking about us and you know. Dean: I know, yeah, exactly. Dan: I'm talking about everyone you meet, you know. Dean: I know exactly. Dan: You know, our only time when we have full attendance during the week, where we have people in the office, is Wednesday, monday and Tuesday, thursday and Friday, or when there's a in-person workshop. You have to be in the, you have to be in the company on workshop days. Okay and so, but the thing, the Jane Jacobs, the people who really got involved with the number one person in Toronto was Cromby, mayor Cromby, and he was one of the forefront leaders in stopping the Spadina Expressway and the Scarborough Expressway. Okay and so I'm just showing you the interrelationship between mainland and Cloudlandia. My feeling is that the more that Cloudlandia expands, the more people go back and start reinforcing their local areas. That's what I wonder about the whole cycle. How's that for a topic that we didn't know about five minutes ago? Dean: Well, exactly, but I think that I think there is something to that. You know, like I look at the, I think I've been I've mentioned before, like without having moved away from Toronto, like coming into Florida and yeah, when's the last time? Dan: when's the last time you flew to Toronto? Yeah, no, it's been three years, and three years, yeah, the next time will be whenever, april, if you April, if you decide you're coming to Toronto 12th of April is the first Toronto oh it's already set, yeah, it takes us about a year, because we've got to guarantee that we've got a date when people can also do their 10 times workshop in person. I got you, okay, yeah, so you know, I mean pre-zoners, double duty, you know, they double. Dean: Yeah, yeah, okay. Well, this is very exciting. So April 12 is on my calendar then, okay. Dan: I'm pretty sure you're taking a statistic from Dan Sullivan here. So yeah, we better double check on this Well, april 12 is Friday, yeah. It's in the calendar and I think the pre-zone is on or the 10 times is on the Thursday. Dean: Okay, so the 11th and 12th. Dan: All right. Dean: Well, now we're talking. Dan: Dan, and then Dan is on the Saturday and that's what I'm most excited about. Dean: Yeah Well, this will be for those who aren't listening. Dan: Table 10 is Dean and I met meeting for lunch on a Saturday, which really got everything we're doing together started was the table 10. Dean: Exactly right. Dan: Yeah, but that's a mainland, that's a mainland reality which may be possible. Dean: Yes, that's exactly right and I think that this now this is where I can, as I've reflected, I look at where I've been spending time, taking snapshot comparisons this week of today and 25 years ago and seeing where we are. You know, if I look at 25 years and 30 years ago kind of thing, I look back at when I started my you know sort of being in the result economy or launched my entrepreneurial career in 1988. So I look at that as coming up on, you know, 35 years. Dan: this year, 35 years, yeah, yeah, and I just want to look from there Well, it's 35 years. Right now it's 35 years. I mean, we're in the 35th year. Dean: So yeah. Dan: And, what's really interesting, our program where we have workshop programs, started in 1989. Dean: So next year is our 35th year you know it's year 35. Dan: So it's the 35th year of the program and I'll be 80 in May and I've been coaching for 50 years in August. Okay. So it's sort of an anniversary year Nashville in May we're going to have our first worldwide conference in Nashville. Coach Coach Con yeah, coach Con, coach Con, yeah, yeah you can take that in two ways. Coach Con. You can take Coach Con in two ways. Yeah, you can. It's the coach conference, or it's just shows you what 35 years of counting people will do for you. Dean: Oh, that's so funny. Well, I'm very excited about both of those. I'm very excited about both of those things. So where I was going was, you know, in 1988, looking back at the things, it was very much a Toronto-centric kind of lens because I had spent. I left Toronto in 1984 to come down to Florida and finish up. I've been spending a lot of time down there. I spent, you know, I spent those years and driving through this I remember the first time driving down on my own. I had a friend with me. But driving down going through the different cities, like going through Dayton, ohio, and going through Cincinnati. Dan: Ninety-five hits in 75. That's what we took. Dean: That's the main route to Florida. That's the main route, exactly, yeah, yeah, you crossed over at. Dan: Detroit. You probably crossed. Did you cross over at Detroit? Dean: We got a tip to cross over at Port Huron, so up further, which was Further north yeah. Dan: Yeah, but then once you were across it was a straight shot superhighway all the way to Florida, and the reason is that Canadians Florida is part of their Canada. Yeah, I mean Ontario. My Florida includesmy Canada includes Florida. Dean: Yeah, exactly that's true, isn't it? It's like the Southern Extension. You've gotten places in or things in Canadians. Have, you know, links to Florida? You're absolutely right, yeah. Dan: Half the Canadian adult population from around November to April. Well, let's say October to April includes Florida, Scottsdale. Dean: I was just going to say that Calgary you look at the other side, then Calgary is. Yeah, calgary is connected to Palm Springs and Phoenix. Dan: Yes, and then Maui, because I don't know what the situation is now, but I suspect they'll go to the part that didn't burn down. Dean: Yeah, but what struck me was the newspapers. So this is, what struck me is the newspapers and television stations, because we would stay, you know on the road. We would Hotels. Yeah, you would stay, yeah, we would stay in a hotel. And so I don't always, you know, get the newspaper. I've had a long time love for USA Today, which I've always kind of loved as just getting a overview of everything. But it struck me how I had grown up with the lens newspaper, lens being the globe and mail, the Toronto Sun and the Toronto Star and looking that, you know, without any sense of left and right leaning. You know, I didn't understand at that point, you know, the bent of and how that shapes things. But, it was amazing to me that I learned I got kind of on that deep level, these regional kind of markets you know I don't know how to fully describe it, but it was an awakening that I knew that, hey, if you've got something you know that worked in, it was kind of like this franchise. I'd be seeing franchise thinking in place, you know, in different places and seeing the Cracker Barrel restaurant. You have the same exact Cracker Barrel experience at any drop off point along Highway 75, you know, and so yeah. Dan: And that was. Dean: Yeah, at the time the thing was I mean in those days it was the new model. Yeah, yeah, for young college students traveling abroad. Right, but it was so great and that level of you know you wouldn't have any window into Louisville, kentucky, unless you're passing through Louisville and you tune in to the Louisville Echo Chamber or ecosystem where you're seeing the. Louisville anchors and the news and the local things, and you're reading the Louisville newspaper, you know. Dan: And then Macon Georgia. Dean: Yeah. Dan: Macon and everything. Dean: Because you usually made. Dan: I always remember that we shot for Louisville or Lexington on the first night. Yeah, lexington, yeah yeah, but we never saw any of the horse farms. Well, you did I mean because 75 went past the. But you never got off. Dean: Yeah, yeah. Dan: You had Oasis which were franchise Oasis. Dean: Yeah, exactly, and that way you know what you're going to. You know what you're going to get you know, but now I see now how those things are like with the rise of Cloudlandia, the access to what's going on a national scale and global scale kind of thing, is what direct to the individual. You know, now you've got access to everything, and I've been. Do you follow or is on your list of news outlets? Do you come to Daily Wire? Is that part of your routine or? Dan: are you familiar with. No, that's not one of my. Dean: Do you know? Dan: about the. Dean: Daily Wire. Dan: I've heard of it, but that's not really what I it's not. Dean: No, I mean I'll look at it. Dan: now that you're talking about it, I'll look at it. Dean: Well, Ben Shapiro is the one who basically I know Ben, he's the guy that started the Daily Wire. Dan: Yeah. I'm a Breitbart guy, I'm a Breitbart guy. I check daily caller town hall Breitbart, you know. Dean: Yeah well, the Daily Wire is now a $200 million. They do $2 million a year now and they just Last year. If you think about the VCR formula. And the reason I'm bringing up the Daily Wire is that is a cloudland-centric, a media empire that was started 100% to be online and took advantage of one. They tapped into Facebook's reach and they funneled those people into get readership and get subscribers to their news service and use that money to buy more attention on Facebook. That was the whole very simple model and they executed it flawlessly. And so they built this huge reach and they had a relationship with Harry's Razors. Do you remember? Dan: Oh yeah, Like Dollar. Dean: Shade Club and Harry's Razors. So Harry's Razors was a big advertiser on Daily Wire, doing very successfully, and then Harry's took exception to some content on the Daily Wire that suggested that men are men and women are women and that would Whoa, whoa, whoa. Dan: That's like touching the third rail of the subway, absolutely. Dean: And they dropped it. They stopped advertising, but what Jeremy Borencher, I think, is the president, who's the CEO of the company what they did was they started on the backs of that company called Jeremy's Razors and they built this whole. They did a whole ad launching the process because it's their own audience. They were already very successfully selling Harry's razors to their audience by letting Harry tap into their reach, and so when Harry's left, instead of looking for somebody to replace Harry's as an advertising partner, they said, well, we'll just make the razors ourselves. And they started Jeremy's razors and now Jeremy's razors is a huge subscription-based company speaking directly to the reach that they've built with the media company. And it struck me that now we're getting to where these very specialized. I don't think we're separating geographically as much as we're ideologically now that there's brands for the right and there's brands for the left and there's you know, there's woke brands and there's I won't say successful brands. Now. Dan: But the. Dean: I mean the writings on the wall. I'll tell you. Dan: I'll tell you. Can I tell you an earlier crossover that? Dean: set that up. Dan: Yeah Well, actually FM radio was technologically possible in the 1930s and 1940s but it was never approved by the FEC until the 1970s. Actually, there was about a 40-year thing where the federal what's the FEC, federal communications they couldn't get it passed for, even though it was available and and but FM is strictly a local radio reach. You know, during the day you can get about maybe 30 miles. You lived in Georgetown, I think, when you lived in. Toronto right. Well you could get CJRT, which was an. FM station and you could, but once you got, let's say, up to Orangeville or Newcastle, you couldn't get CJRT anymore. Okay, Because, FM is gets interrupted by solar energy during the day. Am we? When I was growing up, I could listen to New York, I could listen to Chicago. Dean: Yeah. Dan: Remember you put on a clear night, real clear nights. I could get New Orleans, philadelphia was easy, boston was easy on. Am because it's a different bandwidth, okay, and it doesn't get interfered with by the sun, but the sun won't let FM go further than about 30 or 40 miles. It's not true anymore, because all the FM stations now go on the internet you know, so I have an internet delivery so I can get Los Angeles Jazz Station on, you know, on the internet and they're taking advantage of the internet. But what happened was it was AT&T really controlled the AM spectrum. At&t, yeah, I mean they talked about the dominant technologies. You know Google and Meta and you know and everything they talked about it today. You know Amazon, that nobody, they didn't get up to the knees that the type of control that AT&T had. Okay, and. AT&T didn't want any competition for its AM networks and they came in and the. But because FM is a local, it's you know, it's a region, it's where you are, you get a real. The universities are the ones who started it all. Okay, so in you know, cjrt was Ryerson and the Toronto and everywhere you went, like if you went to Louisville it would be the University of Louisville you know, and and everything else. And so, right off the bat, the ideology of the universities by that time was left. You know, that was where the left wing people you know symphony music and it was, you know, the various FM stations, and they abandoned. Am got abandoned and the right took over AM radio, you know, and Ross Limbaugh was the first person who really took advantage of that, and this was strictly the right side of the political spectrum. Dean: Okay so. Dan: AM talk radio. Am talk radio. The left tried to get into talk radio and nobody would listen to it. Dean: Okay, Nobody so the you know. Dan: And so what happened? You already had that ideological split at the radio stage. Okay, so if you were left wing and you were driving to Florida, you would go from university town to university town and pick up the FM station, but you weren't less than the AM radio anymore. So that was the first split. Before you ever got to, you know, you got to the internet with. That split had already happened in the radio spectrum. Dean: Yeah, amazing. Dan: That was before you were born. Dean: Right, right, right, that's something. Dan: But I mean, imagine something happened in the world before you were born. Dean: It is so funny. But I look at that, you know, and it is like it's amazing to see how this is going, and certainly club Landia is enabling that and my, to bring it all, we're back around to the. What we started talking about with the local, saving the neighborhoods kind of thing is, yeah, I wonder if we're starting to see geography kind of shaping up here, that Florida and Texas are becoming like sort of you know conservative, you know safety and some kind of thing that they're gathering all the people there, yeah, yeah, and they've surpassed New York, they've surpassed New York state, they've surpassed Illinois, they've surpassed California. You know the states. Dan: People are leaving those states and going to Florida and they're going to Texas and so, but I believe in Moore's law, which essentially is the you know, the technological formula that's created Cloud Landia is Moore's law, but mainland is controlled by Newton's law and. Newton's third law I mean Moore's law is that every 18 to two years the computing power of the microchip will double and the price of it will get in half, that's the we've lived in that world for the last 50 years. Dean: And but. Dan: But Newton's law is for every action there's an opposite and equal reaction. Yeah, so if you yeah, so so you got to look at both laws. Dean: And I wonder, you know one law triggers the yeah. Yeah, it is interesting to see the like. I wonder if you were to you know, are we bringing back now? The importance of the local infrastructure, the local like. What is the role of the community now in our lives, in our world? I mean, I feel like I'm it's getting narrower on less and less like inclined to have to travel to other places, and it's funny, you know, I don't know. Dan: Well, I won't travel, I mean, except for my own workshops. I won't travel to business, I won't travel for anything. And you know and I mean all my speeches what I used to give speeches for. Now you know where I would be invited to a big conference and I cut that off in 2013. I just you know, you can have me as a speaker, but it's going to be a podcast at the conference. Dean: Yeah right. Yeah, that's kind of the way I've been doing. Dan: Things too is zooming in as opposed to traveling and flying in yeah, yeah and it's easy because you know you're doing whatever you're doing at the Four Seasons Valhalla and then you're someplace else in the world. Dean: Yeah yeah that's so true right. Dan: Yeah so, but people think that because there's a new realm available that eliminates all the previous realms, but actually just the opposite happens. Dean: Yeah, I posted and it's so. I think about how we really have the ability to be a beacon. You know I'm Jamie Smart. I don't know if you've ever met Jamie? Dan: Yeah, well, I know of him. I know of him, yeah. Dean: Yeah, wrote clarity, just like when we were doing all the big seminars. You know when we stopped doing that in 2009,. That was a big, you know, big shift in our world. You know, in terms of having spent 15 years every single month doing a big event somewhere new. Joe was having a conversation with Jamie about that and he was like because for him it had been even longer, you know, doing that with his identity of being a speaker, going to town and being on stage. And Jamie talked about it as a transition from going from being a torch bearer, where you have to take the torch and go city to city to spread the message, switching to being a lighthouse, where you stay in there and be your light from when everybody comes to you and that was a big shift. And even then, 2009, the Internet was here and all the infrastructure and everything was here, but it certainly wasn't the same place as it is now. Zoom and all that stuff was not yet. Now it's just. I look at it and you start to see, man, there's just so many ways to reach the world from your Zoom room. You can really have a global. There's nothing stopping you from having a global broadcasting center in a 6x6 room in your house. Dan: Yeah, it's interesting. You were very helpful to us because we had that flood in our Fraser Street building. Then we were knocked out. I mean, we had just come back from lockdown, from COVID lockdown, and we got three months in and we had the city water main next to our building when Underground just destroyed our my recording studios, our tech team, where our tech team was, where all of our materials were. But they closed the building down because the city inspectors had to come in and they had to check out. Maybe the whole building had to come down because the support structures may have been weakened and they'll just condemn the building, but we were out for eight months before we could get back in, you know. But, in destroying our recording studio we had a company. Toronto is a great post-production center for the film industry. So it's dependent upon the Canadian dollar. If the Canadian dollar is really weak, film studios in the United States ship their post-production work you know of editing and everything and there's about 15 movie studios, tv and movie studios in the Toronto area, all the way from Pickering to Hamilton. You know these are big studios but they do all their inside. They bring all their inside work to Toronto. And now they're creating actual virtual towns with CGI. So did you catch any of the Jack Reacher series. Dean: I did not. Dan: It was a huge hit. But the town that's depicted where Jack Reacher is, it's a small town in Georgia. The first season was the small town in Georgia. It was one Lee Child book, Jack Reacher, and that entire town was created in CGI, doesn't exactly? That's crazy, right, but when you look at it. And then all the inside scenes were constructed in the film studios. You know the homes and everything like that. But that shows you the relationship between Cloudlandia and the mainland. Okay, because once you cross an international border, you're in a different currency system. Yeah even though I mean digitally. Dean: I mean so many things are possible now. I posted up a video. Dan: The one thing that remains constant is the US dollar Okay. I mean the US dollar. And people say, well, why does everybody use the US dollar? And I said you just answered your question. Dean: It's right there Back up to the first part of your sentence. Why does everybody you know that's like yeah, I mean it's like English. Dan: Why does everybody speak English? I said you just answered your question. Dean: That's like the Yogi Berra Nobody goes there anymore, it's too crowded right. Dan: Yeah, yeah, yeah, yeah, and yeah. And so the big thing is that since 1989, the differential the average differential, between the Canadian dollar and the US dollar has been 26% in favor of the American dollar. So we get 80% of the US dollar, it's dollar 36, dollar 36 right now Are you crazy? Dean: Well, that's crazy. So I checked the number. Dan: I checked the number no no, because in 19, it was $5.55. Dean: Oh, wow, yeah, but it's been hanging around in the mid 30s. Dan: 30% now for, I would say, last three or four years it's been you know could be as low as 30% and it got up to 42% per hour, but that so we didn't plan it this way. It was just a lucky break for us that we started in. Toronto, and so 80% of our income is in US dollars, but 80% of our expenses are in Canadian dollars and basically can buy the same thing with a Canadian dollar in Canada as you can with a US dollar in the United States. So we've got we don't have 26% because it's 80%. It's not 100, but we've averaged 20% for the four years we've averaged. So every dollar that comes across it's worth a dollar 20 if it comes across from the United States. Dean: Yeah, right Wow. And that's kind of where we're talking about the infrastructure, you know the infrastructure thing of being able to now, you know, build with a main or a Cloudlandia audience to reach with all the but with the capabilities or the expenses and physical delivery stuff happening in the most favorable, you know, mainland place. And I wonder if that's the opportunity that geographically you know places will get, will become sort of specialist in certain things. Dan: Well, that has been the case actually for the last 30 years. Okay, because of one factor that 90% of global trade, 90% so every day, the all the transactions in the world, it's, like you know, it can be like 4 trillion to 6 and a half trillion every day. The total value of it, well, 85% of it is in US dollars, okay, is in US dollars and all of that is. 90% of all global trade happens on water Is that right 90% of all global interactions and you know the, if you just take a look that it's water travel and that's only safe because of one factor, and that's the US Navy. And since you know since and that was. That wasn't for economic purposes for the US, it wasn't at all for you at. You know the everybody says well, the Americans, you know they just did this for their economic that actually the US. You know how much 10, how much percentage of the US economy is actually involved in cross border trade? 10%. Wow the other 90% is just Americans making stuff and selling it to Americans. So the US really doesn't isn't really that involved in the world but they had a problem after the Second World War and it was called the Soviet Union. And so what they did after the war said you know, we don't want to fight the Russians head on, so what we'll do? We'll just create a great economic deal with every other country in the world that's not communist and we'll promise them that we'll guarantee all their trade routes by water and they can sell anything they want into the US without any tariffs. And it was a great deal. Modern China only exists because the US guaranteed all their trade, and now the US has decided not to guarantee their trade, their water transportation and that's why. China's hit a wall, you know, and, and so I mean. But it's really interesting, dean, you're the one who came up with the cloud land idea on the podcast, and. But what I've been examining more and more is what happened if the cloud, if cloud land idea changes your ability to communicate and travel. You know, physically it's not like the mainland is going to be the same after that. I mean, if you make a change in one realm, it's going to make changes. I think this localization is now the, so if you're globalizing on the one hand, you're localizing on the other because you got a balance. That's what I wonder now, and I don't see. Dean: I'm starting to see like there's some shifts in the way that you know. I think that cities or towns I'm not, I can just speak about for winter, what I'm noticing a lot of development in is winter haven is sort of focused on the downtown, on making that kind of a more vibrant gathering center. It's not, you know, spread out like within strip plazas, like it was in the 70s, and it's not about the mall. Now it's about the downtown and they're taking kind of this ghost kitchen or you know model, but building it around social spaces. So there's two or three now of these developing areas where they've got multiple restaurants in one gathering place, right, so it becomes like a social hub where you can go there and they have live music and people gathering but you can eat at whatever, whatever type of food you want. Dan: So it's not like going inside to ask you a question I mean winter haven is a fairly small geographic area, but are there are there new residents buildings? Going up where these social centers are. Dean: Yeah, see, that's the thing? Dan: yeah, because the internet, you know the interstate highway system had bypassed all the downtowns. Dean: You know back in the 50s the right. Dan: You know the. The interstate highway system in the United States is the greatest public works project in the history of the world. It's about 63,000 miles now and they add about another 500 miles every every year. You know bypasses and connectors and everything like that, so it's a never ending project. But in the 50s it just bankrupted almost every small town in the United States when it. You had to go through the small. We went to Florida in 1956 and it was small town after small town after small town. There was no interstate. 75. Dean: Yeah, wow, yeah, that's kind of like Route 66 was going the cross. Dan: Yeah, yeah, you can still take Route 66, but it's small town after small town, you know yeah yeah, just listen to the words of the, the song you know, route 66 and tell you all the small and none of them were big cities. They were small towns you went through, yeah, yeah, yeah yeah yeah, so we're creating an interesting model here that Moore's Law is expanding, you know one realm. But the Moore's Law or Newton's Law says, yeah, if you do that in Cloudlandia, then that there's going to be a decentralization that goes on in the mainland. So winter I mean, you'll probably have people you know more or less spend their life in winter. Hey, winter haven't, because anywhere they want to go else, wise, they'll do it in Cloudlandia. Dean: Yeah, that's what I'm seeing. I just looked up the winter haven in the population right now it's 57,000. Dan: So yeah yeah, and I see you know yeah, yeah, and the interesting thing about the malls, that Mark Mills wrote a great book. Mark Mills is an economist in the Manhattan Institute. I think it's the Manhattan Institute, which, as you the name suggests, is a think tank in New York. City and he writes about the malls. He's got a whole chapter on the malls and he says the malls are going to, they're being abandoned. There's about a thousand failed shopping malls in the United States at any given time. There's about a thousand that have been abandoned. You know they just go bankrupt. And he says they're going to be turned into factories or they're going to be turned into warehouses shipping centers and they're beautiful because they they've got parking for all the work they've already got all the. You know the delivery sites like they have the, the delivering docks you know loading docks, right, the loading that. They've got all the loading docks. They got massive amounts of space and he says that they're going to be robotic and automated factories it's amazing, it's so. Dean: It's such an amazing time to be alive right now. You know, I mean, you think about where, the things that are ready to implement that are all here right now. You know, I don't know that. The next thing, like, as I mentioned, I was doing snapshot comparisons of you know day to day 1988 versus today and, as I said to Stuart Stuart, my operations guy, was with me, we were going, we went to the movie studio movie grill here in about 30, 40 minutes away and I started recounting the day with him, like as we were. I was in these comparisons. I'm saying, okay, so here's how the day started. I him in the morning and said you know, let's go to the movie. I forget what movie was out, but it was a great movie that was had just come out that day or whatever. And so we were going to go for lunch and go to the movie there, because they have Studio Movie Grill is like a dining theater, so you go and they bring food and everything. So started out with the text of that. Then I went to the studio. My video studio recorded a video that I, stuart, and I left. From there I bought the tickets for the movie online through Fandango and, you know, bought the tickets in advance. So we all we had to do was scan the barcode. They just scanned it on my phone when we got there, but the Tesla drove us there using the autopilot function, so we were driven to the movie. We got in our seats without having to go to the thing. We scanned a QR code for the menu of what to get. We pushed a button. They came and took our order, brought us the food. We got back in the car, had the coordinates. The car starts driving us. We were listening to a podcast on the way back and it just in that moment, just that little thing. There's not a single element of that day. That was possible in 1988. Dan: Yeah. I will remind you that in 1988, you probably said what an amazing time to be alive. Yeah, you're probably right. Dean: I mean the dot was like what I got. Dan: Yeah. Dean: I mean look at this. Dan: The fact are you kidding me. Dean: We can send a piece of paper over the telephone. What a relief it comes back. Dan: Yeah, now I'm going to. We've got a mainland collision happening in about five minutes, Okay, okay, and that is from when we started today, the one we finished, because I'm visiting Winterhaven from. I'm in Chicago today, so I'm visiting Winterhaven, florida, from 10 o'clock to two minutes to 11. But in 11,. I have to go to Vienna, Austria, and have an hour's talk with Kim White. Dean: Okay, right, right, right. Yeah, I got to get on the flight to Vienna, right. Dan: Yeah Well, it's a click actually. Dean: Yeah, the zoom I got to get in. Well, I have to switch over. Dan: I have to switch over from my phone to my computer because it's on zoom and anyway, but that I mean what we're seeing here, is you and I are. You know we're early adapters. You know you and I are early adapters, so I say, okay, the world's changed, so how do I have to change? You know, that's my basic response and and all of us got sent to bootcamp for two years during the COVID lockdown. And we might not have chosen the route that we're on right now, but we were forced to. You know we were forced to, right, yeah, you know, I have a goal of never being on welfare during the rest of my life. Okay, yeah, I like to make my own money and everything, but it's an interesting thing. But, more and more, I think that you have to take both Moore's law and Newton's third law into account, because one of them explains the virtual world and Cloudlandia world, but the other one explains what happens to the mainland. When the Cloudlandia keeps getting bigger and bigger, the mainland keeps getting more and more local, like winter. Yeah, so yeah but you gotta you gotta be good at operating in both worlds. Dean: Yeah, you're right. You know I'm staying off welfare, that's well, you know, Dan, there's this little thing. There's a thing called cash confidence, and most people think it's about having an amount of money, but what it's really about is having the ability to create value for other people. So as long, as you keep focused on that, you're going to be just fine. Dan: Yeah. Dean: Yeah. Dan: This is really yeah, and I'm feeling very good going down 80, that I'm starting to get good at living yeah. Dean: So amazing, isn't it? What a world, yeah, the journey. Dan: Yeah. Yeah, Actually you know, the most amazing part of being alive being alive. Dean: Yeah, that is part of it all. That is exactly right. Dan: That is exactly right. Dean: It beats the alternatives you know, and it's funny. Dan: The answer. The answer is in the question. Yeah, I just heard Dion Sanders was talking about how the whole body everything about us is oriented for moving forward and it would be neat if Colorado ends up in the playoffs and the 14 playoffs, oh. Dean: I mean, well, they just beat Nebraska yesterday, so they're two and oh, right now. Yeah, I mean, it's just. It's the most amazing thing to watch. But do you ever think we're meant for moving forward Our eyes, look forward Our ears? Are perfectly positioned to bring us all the sound and everything from in front of us. Our mouth are meant to project forward. There's only one part of our body that points backwards. Dan: And that's the exhaust. That's where, all the way you leave all the way behind you If you keep moving forward. I guess the evolution figured this out a long time ago. Dean: Yeah, a lot of problems. Don't worry about what's happening behind there, don't look back, just keep moving forward. Dan: You know that's in our years of doing the podcast. I think that's the greatest closing statement we've ever had. Dean: Well, it struck me as this that's the first time I've ever heard it explained like that, but it's absolutely true. So that's why it's even more important, to be the lead guy in the line you don't want to be that. Yeah, it's like sled dogs. Dan: Yeah, if you're not with sled dogs. If you're not the lead dog, the future always looks the same. Dean: Oh man, what a day. All right. Well, you have my best. We've got a date, we've got a date next. Dan: If you're up to it, we've got a next Sunday. Dean: Oh yeah, I'm in Chicago today. Dan: So I'm in Chicago today, so I'll be back in Toronto next week. No, it's a permanent fixture in my calendar. Dean: All right. Dan: Thanks a lot, Dean. Dean: Thanks. Dan: bye, bye.

In this episode of Cloudlandia, I accompany you on a captivating time-travel adventure to the 1930s era. We explore the nascent media landscape and how the rise of radio and television began to connect the world. We predict how elements like technology, energy, money and labor may redefine our world. We also shed light on 1950s industries like television advertising and iconic artists that profoundly shaped society. Join Dan and me for this enlightening discussion into the past, present, and what may lie ahead. &nbsp SHOW HIGHLIGHTS The podcast episode explores the evolution of media, starting from the 1930s when radio and television started to unify the world. The hosts discuss the story of Matt Upchurch, founder of Virtuoso, and how his influential magazine became a guide in the complex world of information. They also explore the potential future of global economics, focusing on elements like money, energy, labor, and technological innovation. The episode delves into how these elements could redefine our landscape, especially in the context of a potential plateau period, and how they could challenge us to find more productive uses of technology. The hosts revisit the 1950s, highlighting the significant impact of industries and events like television advertising and iconic appearances of Elvis Presley and the Beatles on the Ed Sullivan show. They discuss emerging trends in mainland experiences, drawing parallels between cash flow and sense of humor, and delve into the realm of digital publishing. The hosts examine the shifts in travel desires induced by the pandemic and the potential of community colleges in providing a pathway to future employment. The hosts plan to set up a new sound studio and propose the idea of creating a digital collection basket at the end of the podcast. They predict that the future will see a growth in high-quality mainland activities as people's standards for travel and experiences have risen after the COVID-19 pandemic. They highlight that industrial land prices in certain areas are going through the roof, pointing towards a trend of re-industrialization driven by automation and the need to bring manufacturing closer to customers. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean Jackson Mr. Sullivan. Dan Sullivan Mr Jackson, are you having a good mainland day? Dean Jackson I am. I've been, yeah, you know, I've been having a combination of, so far today, been on the mainland and in Deanlandia and there's. That's a good combination. Now yeah, here we are in Cloudlandia. Dan Sullivan Yes, yeah, well, it's a beautiful day We've had. Actually, by my memory, we've had a fantastic summer in Toronto, July and August. It's really great. You know Well, when it rains, it usually rains at night, and so the grass is all green. I've never seen the trees so green, so it's been great. I've been reading about forest fires you know I've been reading about hurricanes, typhoons, volcanoes, not in Toronto. Dean Jackson But we're going to have a, apparently because of the ocean temperatures, we're in for a potentially turbulent hurricane season, which is just getting going here now. So everybody kind of you know straps in between now and end of October to see what happens, right Well as we've been in the news. They'll let us know what you know when they put up the big red buzzsaw making its way towards Florida to get everybody all suitably panicked. Dan Sullivan Yeah, well, it's very interesting. The 1930s are still the hottest decade since the US has had temperature readings yeah, yeah, and the big thing is that we have so much news now. Everybody's a newscaster now with their cell phone. So what's gotten exponentially greater is actually people's first reaction to the weather, you know. Dean Jackson Yeah. Dan Sullivan And climate I've never experienced. You know, I'm 79 and to this day I've never experienced climate. I've only experienced weather. That's right. Is it my feeling? You know I don't have a climate chip in my brain. You know a climate. Actually. You do know how it's the average of a year's temperature in a particular spot. Dean Jackson Yeah, what's the? Dan Sullivan climate Right, exactly, and the spot where you're sitting is different from the year than 100 yards away from where you're sitting. Dean Jackson That's interesting. Yeah, the whole. It's all different, right, everything that whole. Yeah, I look at those as one of those things. We're certainly in you know an age, like you said, with the news there that everybody you know. I mean when you look at from you know I think about the big change again when we went from you know no new. You know the local town prior kind of the voice of what's going on. Dan Sullivan So when we got to, a unified voice of. Dean Jackson You know the, when the radio and the television became the unifying, that's really what it was. It was a unifying thing for the first 30 years of it and then when the affiliate you know the network kind of thing allowed local voices to be, you know, you got the in the beginning. It was when you were born all it was the national radio and national television right. The television wasn't even a thing when you were born in 1944. Dan Sullivan In the 40s, no 40s, so when you were a young boy, you got your first face to Howdy duty. Dean Jackson I mean, that was, that was something, I guess huh. Everybody got introduced to Howdy duty. Dan Sullivan Yeah, I was, and there there was. I can figure it was like 1953, maybe 1953 that I became aware of television, because some neighbors had it and and you know, and it was the three you know ABC, cbs, nbc but then where we lived in. Ohio. Dean Jackson we got Canadian Broadcasting Corporation from there and so I was aware that there was this country across the lake, yeah, and so yeah, it's very interesting, isn't it, that then, you know, by the time we got to 1980, we ended up we had 13 channels. That was a big, that was a big jump in the next 30 years. But all of those 13 channels were both distributing the national content of ABC and BC and CBS, but they were also producing local content. And now we're at a situation where you had, you know, 13 channels with multiple, you know, regional voices, the market affiliate, affiliates, and now we're at a stage where there are, you know, five billion voices all going through the three you know that was funny because, we've come down to, the channels are the same in terms of Facebook, instagram, youtube, twitter. Mr. Beans, yeah right, well, these are part of the YouTube network there, you know, but not now the platforms are there, but everybody but there's, you know, billions of voices on those same things, and that that's where I see that this next 30 years or however long, I don't know how long it'll be because you can't imagine what you can't imagine. But you know, I don't see anything on the horizon that's going to things like. It feels like all the pieces have locked into place for a period, you know, asymptotic plateau of creativity, now that everybody of reach, everybody's got access to it. Dan Sullivan It's really fascinating, and you're absolutely right that I have never had the experience of imagining something that I couldn't imagine Exactly. Dean Jackson That's right, everybody had the first thought to imagine it. You know? Yeah, I was looking. Dan Sullivan I had an interesting project project, a sudden project, this week. Do you know Matt up church? Have you ever? Do you remember Matthew up church? Dean Jackson Matt. Dan Sullivan Matt. Matt, the founder and owner of Virtuoso, and Virtuoso is the biggest network in the world of affluent travel agents. Dean Jackson I'm a member actually. Dan Sullivan Yeah, that's good, okay, yeah, they have this very posh magazine that comes out every quarter, every month. Dean Jackson Yeah, I get it from the Sims. Dan Sullivan Yeah, yeah, and he was. Matt was in the program a couple times. He was in the 90s and then early. I think he came in right around late 90s and was in the 2000s and then I think he was there in the teams and, but in 2003, so 20 years ago right about now I was guest speaker at his annual conference at the Bellagio in Las Vegas and I think about 2000. They're about 2000 travel agents there and there's a lot of travel companies there to like hotels and resorts and cruise lines, you know, and they have sort of a rapid get to know you sort of day, you know, when you meet somebody for 10 minutes and then you meet for another 10 minutes rapid work. Yeah, so I gave a talk and I created a workbook and so it was probably about a 90 minute talk with about an hour of Q&A and then you know, then there was a half hour afterwards where people just mingled and but what I was telling them about was the, because of digitization, that so much of the standard travel agency business was going to be completely commoditized by Expedia and you know, like that type of thing. And so and I give a set of predictions and I also said that there's a bypass to all this if you master DOS the dangers, opportunities and the strengths and you just zero in very deep on your best clients and you identify, when they're traveling, what are the dangers that they experience. In other words, they could lose something, what are the opportunities that they could gain something in the strengths that they have. And as a test example, I did it on Babs and me, showing that how we like to travel and you know experiences that we really don't like having experiences that we love happening. And the strengths that we have to really enjoy and explore particular type of experiences. Okay, and I gave that to them and talked it through, but I gave as an example a hotel resort in Ravello in Italy. So the Malfi Coast, you know you get South and Naples and you get you know, and you get town and Malfi and Ravello there's like four in the island of Capri is just up here. So I'm sure really classically beautiful and luxury type of setting and it was and I'm not, I can't quite remember, but I think it was probably might have been right near the end of the 90s that we had gone there because we were going on a hiking tour with a group of people for about six days on the Amalfi coast and but before we went for about three days and stayed at the resort in Ravello which is called the Pozzo Saso and it's a beautiful. It sits way up high, it's a couple hundred feet off the water there. You know that part of the Mediterranean I don't think that's exactly called the Mediterranean there, but it's part of the Mediterranean and you can see down the coastline easily 50 miles and our staff had told the staff of the resort that it was my birthday. So the second day was my birthday and from morning till night everybody in the hotel said happy birthday, mr Sulton, happy birthday. Dean Jackson You know. Dan Sullivan And then they there were nonstop treats throughout the day breakfast dinner there were treats and they communicated the conference, the Bellagio Conference. Virtuoso, I communicated. That's how I like that type of treatment. Dean Jackson I like. I like that. Dan Sullivan I like that when my treatment is like every day's my birthday and so, anyway, a really neat little reward for my talk was that then, after I got talking, there were a lot of people came up, shook my hand and everything. And this little man came up and he had almost tears in his eyes and he says Mr Sulton, I'm the general manager of the Pozzo Saso. And I don't I can't, I can't express to you what you've done for my trip to Las Vegas. He says everything I could have possibly hoped for here. You know, because there's competitors, the whole room is filled with competitors. They're gonna spend their money on something you know, and so anyway, it was really funny, and that's it. I didn't remember this, really, for I never used that particular approach again. And so we got a call that they're at their same meeting this year and they have 5,000, they have 5,000 now because Virtuo so has really grown and they asked if I could do an update on what I had predicted. And I went through it and I said well, everything you know, I mean, once you grasp the technology. If you're just giving a standard service, technology is going to commoditize you. you know there's I mean that's not such a great prediction backwards. Dean Jackson That's funny you know you're on the right path. Dan Sullivan You can't digitize that experience that you have, and so they asked me if I had any further thoughts of what the next 20 years would look like, and I'm right on the spot, I said well, the world's gonna change. Everything that you've been experiencing for the last 20 years is gonna change much more drastically than it changed over the last 20 years, and the reason is I call it the force. I just nicknamed this. Dean Jackson The force slowdowns Okay and I said this was the force slowdowns. This feels like breaking news right here. Dan Sullivan Well, this is like Cloudlandia. I mean this. I had to give you that background, just to accept it as a Cloudlandia idea. You know, I mean, there's tough standards. There's tough standards to even be able to listen in on Cloudlandia, let alone speak on Cloudlandia. And I said the first thing is the cost of money is gonna go up and we call it in most places. We call that inflation. So right around the world there's just massive inflation, except for those places that have already been so undermined by inflation that they're now in deflation. And there's one big place where that's happening right now, and then the deflation is where you. Deflation is where the value of everything starts going down significantly. It's not just the cost of things. Inflation is really a function that things that you really want are gonna cost you more. And so for about 20 years we said that around 1%, 2%. You know it was the lowest inflation period since probably the last 20 years have been up until COVID was the lowest inflation. So the cost of money and that means borrowing money is gonna cost you a lot. And you know, here in Canada it's around 7%, you know, 7% to get bank loans, and the US is more or less the same. Second thing is the cost of energy is going way up in most of the world. Okay, and I'm gonna make a proviso where I say in most of the world, it's going to. So, just prior to COVID, the cost of transportation, the overall cost of transportation to get anything in the world, anywhere else in the world, was 1% of final product. So you know you get something from 10,000 miles away. The transportation cost of that was 1% of the final cost and I would say well, first of all, there's places where it's gone 100%. Russia is being one of the places Russia shipping anything in the world. It costs them 100% and the reason is they can't get insurance for any freighter. You know freighter that goes into a Russian port Automatically. None of the big global insurance companies will insure it. You just can't get insurance, and that's not just Russian boats, that's anybody's boat If you go into Russian territory and they don't have that many ports. They've got about four points. I mean they're 11 time zones wide and they've got about four meaningful ports. And two of them are right in the war zone. Sevastopol and Odessa are two big ports and so you can't even get. Nobody will take their boats into that area, so they're in, you know. I mean, the cost of transportation is really high when you can't transport. Dean Jackson Right, exactly, you can't get there from here, right yeah? Dan Sullivan And then the third is the cost of energy, because one, the war is a particular situation, but the cost of energy has gone way, way up. We had really cheap energy over the last 20 years, so now it's gonna go up and this isn't a momentary thing, this is going to be, you know. And then the fourth one is the cost of labor. Especially skilled labor, is gonna go way up, and skilled labor covers a lot of things, but it's basically that there would be competition to hire you if you were working someplace. There would be competition from the outside that you would offer somebody more to move from where they are, and anyone who's got skills that would do that. And if you're so 18-year-old in Toronto today, if they take a 10-week industry sponsored training course, they'll get a certification at the end of 10 weeks and a year later they're making $60,000. Within three or four years they're making $100,000, and they'll never make less. And there will be constant bidding because we've gone basically in North America, a lot of parts of the world. We've gone probably 20, 30 years without any real emphasis on skilled labor, skilled labor, Skilled main land labor. Dean Jackson you mean yeah, or everybody's going into the skilled club land labor. Dan Sullivan Yeah, and a lot of them. Dean Jackson There's so much of it and that's being replaced by AI now, yeah, exactly, you're not gonna have a, you're not going to have an AI sneaking your toilet. Dan Sullivan No, there won't be AI, plumbers, ai, carpenters, ai all the skill trades that's every kind of factory work requires skill training. Dean Jackson So anyway, those are the four slowdowns. Dan Sullivan So those are the four slowdowns and the biggest thing is going to slow down as technological experimentation, innovation, that's going to change really fast and you could see at the end of starting in, probably beginning of 22 last year, there was more firings in the high tech industry than probably in any other industry, and the reason for that was they were hiring people for projects they were going to do 10 years from now and they don't have the cap. The money is too expensive to be paying for things that aren't going to get a payback in 10 years or so. So what I'm saying is and you brought this up, it got me thinking the last podcast we had you brought up that we may now be in sort of a plateau period, like you described the 50s to the 80s. Dean Jackson And. Dan Sullivan I think we're right now we're going back into a plateau period. Dean Jackson Where there's a lot of development. Dan Sullivan There's a lot of development and a lot of more productive uses of what we already have. Dean Jackson Yes, and that's what I think it is now. It's going to be the application through those pipes, just like the iPhone in 2007,. That laid the groundwork for the app culture that brought us Uber and Instagram and Facebook and YouTube all the big things that we use on that vehicle of the phone. And now it's really. This is what I'm fascinated by is who were the big winners and how was the big adaptation to the tool set that was available in 1950. If you think about that, as by 1950, we had television, radio, we had the plane travel, electricity, automobiles, all of those big things that were highlighted in the big change from 1900 to 1950. Were the big winners and continue to be the big winners of that period Of an. Is it adapt, being adaptive on that? Because it wasn't a big period of invention, it was a capitalization of. You look at the packaged goods, the consumer goods really boomed in the 50s and 60s through television advertising. You look at Procter Gamble and big packaged goods companies that knew if we just package up a product, put it in front of the audience. We know everybody. We know 50 million, 53 million people or 60 million people were watching. I love Lucy in the fifth. Those reach audiences. I think Gunsmoke was like a high watermark of the large audience. Then it started going down from there. I saw a chart where that was the peak 61 million I think was the largest television audience in 1960, something whatever Gunsmoke was at its peak. Dan Sullivan Then there were single events like Elvis Presley, the Beatles being on the Ed Sullivan show. You had single events. There were things like that as a series. I bet your numbers are dead on. Dean Jackson While the number one shows on television what did grow during that period. Dan Sullivan I love that period. Dean Jackson That's why I'm asking you and my observation. Dan Sullivan First of all, if you were in putting in superhighways, that was a really big deal. The Turnpike, the cross-country interstate highway system, had just crossed Ohio, probably around 1956 or 57, on its way to the west coast. The other states were building but they weren't connected. They weren't connected yet. Dean Jackson The. Dan Sullivan Ohio Turnpike was just a continuation of the New Jersey and Pennsylvania Turnpikes. These were toll roads. That was it. The other thing was an enormous movement of industry out of the big cities, the big northern cities. I grew up in northern Ohio. Ohio was the most powerful industrial state in the United States, starting probably in the 1880s. 1890s it was just a powerhouse. Pittsburgh was famous for steel, but Ohio City's young down to Cleveland. Cleveland had as much steel as Pittsburgh did, but it was spread out over three countries. It was all geared to Detroit. All of a sudden the automobile industry really consolidated down to just the three companies. Dean Jackson That was just Ford and Chrysler that created the suburbs that created the suburbs. Dan Sullivan The other thing was retail changed because every time you put one of these interstate highways in, you bypass small towns. So small town retail started to die in the 50s because shopping centers and shopping malls may be between two small towns or three small towns but everybody went shopping in their small town, except for daily convenience. But they would go to the shopping mall. The shopping mall went through the industry the other thing that's a whole industry but it was air conditioning. Air conditioning allowed people to move industry and commerce and everything to the south. You wouldn't want to be in Orlando in the 1950s. You weren't too warm to do productive work. Dean Jackson Right, I'm recognizing now the pattern of so. We went from the general store to the main street in small towns, to strip plazas in the 50s, to shopping malls in the 70s, 80s, 90s to Amazon. Now. Amazon is basically or online, where we get everything, every physical good that you could imagine. Online is really the thing. But that's an interesting evolution. Right From main street to when we had automobiles and went suburban, it was the strip mall and then where you could drive your car up into the parking lot and go to the plaza where there was all of the collection anchored around a grocery store, perhaps in a dry cleaner, and putting everything in one place and then that led to the franchise, as a great thing, because the homogen that you created a homogenous vibe in the country by unifying everybody around the television. Everybody was seeing what leave it to be and that whole, all of those shows. Dan Sullivan And the other thing is that the cars became more comfortable because people could go on long trips now, so I remember when you got air conditioning in the cars and so the other thing about it was the recorded music industry went through the roof in the 50s, 60s, you got 45s, came in 33 and a third came in and 45 came in and the late 40s and 40s. Dean Jackson And so the recorded part of what drove the recorded music industry was that they had a discovery device of the radio that you could play music over the radio and that would draw and they would be on bandstand and be on the Ed Sullivan show and be on the thing. So everybody would gain an awareness and, you know, you could create that sensation which drove people to the local record store to buy the records. And that's where that really took off. You know, now we're in a situation where the you know it's certainly, I think, more of a meritocracy now in a way that anybody, it certainly. You look at Peter Diamandis's six D's were certainly up into the democratizing phase of that. Anybody could. I mean you and I could make a hit song if we wanted to and put it out, and we've got as much. Dan Sullivan I think we could have a hit song made. Dean Jackson Yes we don't want to apply it ourselves. Our leadership and finance. Dan Sullivan I think it would upset our daily lifestyle if we were yeah, we can who, not how. Dean Jackson We can who, not how. Dan Sullivan Yeah, it's long right but I had a really great example of that on Friday morning so I had a podcast to Belfast, ireland, great guy, and he's got a coaching program called, which is simple, scaling you know how, helping entrepreneurs to scale their businesses and it was great he went. We went twice the a lot of time because neither of us had a hard stop and but you know he's got a hundred thousand that download the world he's in a hundred countries, you know wow and you, and you and. But you and I have looked at this, you know, from a cost standpoint. I mean, once you bought your computer and you've got an internet line, the rest of it's pretty. I mean there isn't a lot of cost to this. But here we guy, he's got a hundred country worldwide radio station, then he's got a audience of a hundred thousand. You know yeah, and and that my past. And I mean, if you compare that back to what that would have taken, well, let's go 25 years ago. I mean, yeah, achieve that 25 years ago. Dean Jackson It would have cost you so much more, you know when you look at her Carlson, that's a good example right now. Yeah, what's happening? Dan Sullivan I mean it's taking him about two or two or three months to sort of get used to it. And now his show is more powerful than when he was on Fox, because he got three million. Dean Jackson Three million to 13 million average viewer. Dan Sullivan Yeah yeah, and that's. He's done that in three months. You know, yeah, I mean yeah, but now you know the thing is you and I could do exactly like. Dean Jackson This is where the thing is. The difference is the is reach. You know it's not the capability I mean, it's certainly you and I and anybody listening right now has the capability to create a vehicle, to create the podcast, to create a show, to create let's just call it content, to create content that you know could have that kind of impact, but it's just breaches the ultimate scale of this, you know, and it's not, yeah, but that requires the interesting thing is, the more reach that you have, the more you acquire new capability to go along with it, you know and the more your vision gets bigger as your reach gets bigger. Dan Sullivan It was like we have the same landlord are building in Toronto. We don't own the building because they don't sell their buildings and it's a perfect building for us, but yeah, labor Day. So we're a month. Within a month, we will have been there 32 years in that building yeah, you're the you're the only tenant from about the middle of 2020 to the middle of 2022. We were the only yeah, and the check for them was there every month, anything like that. But about 15 years in we haven't. I haven't talked to the landlord. Probably since 2000 I've talked to both of them socially. I've met them, you know, in social events, but I haven't talked to anyone, let's say around 2011. So last or 2001 I've probably talked to them in year 10 of our stay in their building and I was unusually from his perspective, I was unusually funding that day and he says I don't remember, I don't remember, I don't remember you being that funny when you moved in and I said I find my sense of humor is strictly a function of cash flow, right? yes, there's a correlation there or the bigger the cash flow, the bigger the cash flow, that bigger my sense of humor. Yeah so, so anyway, but it's very really interesting how I you know this is and he really we've had and the reason he did it is because of the book, the ten times since he's here at them, two times okay, and first of all, the way I did the book, you know, with Ben Hardy, that probably was not possible 20 years ago, 30 years ago right the way. I did the book. Yeah, because half the most profitable part of the book is not the book itself, it's actually the audible version of the book. I mean once you made your first audible recording. From the standpoint of the publisher, there's not really any cost, is there? You know right, that's exactly right and yet it works out one to one for every, you know, paper book that sold. There's another sale that's a virtual. It's either Kindle, you know, it's either ebook or it's yeah, it's audible, and so that wasn't possible 20, 30 years ago. So I think, we're pointing out a direction here is that I think there's gonna be two extraordinarily valuable world. I think high-quality mainland activities are getting going, grow and grow and do you? Mean by that, hi what? When you well, I think people had two years basically not going anywhere during COVID yeah and I think there are standards of good what they want to do. If they go so much, somewhere has gone up, I'm going to take the effort to travel. I mean we never gave any thought to travel before COVID. I mean you were all around the world. You were in Australia. Dean Jackson Every year, all the time. Dan Sullivan Yeah, yeah, and you were in Toronto. You were in other places in the United States and I think that it has to be something new, better and different for you to really get on a plane and travel somewhere. And it's the same with me and I've gotten about five. Speech. Offers big audiences 500 to 2,000. And I say I'll do it by Zoom, but I won't travel, I won't travel. And they said but the price they're offering this year for speeches is way above what it was three years ago. And I said it's not the money, it's the time, it's the time to bother. Dean Jackson I said that's not the money Right exactly. Dan Sullivan Yeah. Dean Jackson Yeah, that's what I'm talking about. Dan Sullivan I mean in your experience, in my experience. I think you can see a trend here. I am too. Dean Jackson Yeah, exactly, I'll tell you what would be a new and unique and delightful experience is my ears perked up to FreeZone in Toronto in April of next year, that might be enough to tell you I'm very excited to get me on a plane, very excited about that actually. But, D, you know, well, that's good, that's good. Yeah, well, I'm going to go back to my team. Dan Sullivan I said I just got word from Dean that he's really interested and we said, well, it's a lot of work. But you said we just have to have an offer for Dean that's compelling enough that he'll come to Toronto, did you see? That's it. I mean it might be a one person FreeZone, but it's worth it. Dean Jackson The table 10. We need anything. That's what I really miss the most the many of it. Dan Sullivan Yeah, well, the table's still there, but it's not 10. Dean Jackson Hey, did anybody take? Dan Sullivan over Jacques. Dean Jackson No, it's something else. Dan Sullivan now it's not a restaurant anymore. Oh, that's a shame. Dean Jackson Well, when you were saying thinking about the high quality mainland experiences that I'm noticing here. So there seems to be a trend. Now that's happening is gathering spots in a way. Now there's almost like modern day food court type of things, where we're getting a new place. Two of them in Winterhaven that are sort of outdoor common area with venue for live music and tables and picnic tables and that's stuff where you can kind of gather with a bunch of people but five or six restaurant concept, almost like food trucks or whatever, but in places where you can go and have five or six different food restaurant choices other than each of them opening up an individual restaurant they're sharing a common experience and architecturally they're really. They're reclaiming old warehouse space and things that are. They're making them really architecturally interesting and integrating outdoor space to make them really like you want to be there. Dan Sullivan Interesting, I was thinking about that this morning because on Richmond Street West. So if you remember your map, portland, where Portland Street is in North South Street and then you have Portland and a lot of restaurants. So it's just, it's north of Adelaide Street and then you have Richmond, but what's really interesting, there's a whole factory, old factory that was taken over and it was gutted, and it's a food center, just like you say, with lots of but the anchor restaurant in there is Susar Lee, so you can say that, yeah, I was going to say I just read about Susar Lee, yeah. And so the rent he was paying rent on just on King Street. So he's jumped out. His lease came up and he jumped and they offered him to become the anchor rest. So he'll have his whole restaurant in there, but instead of it being out on the outside, it's the rest of the food court with smaller restaurants and there's seating areas out in the center, but he's got his own seating area, like it's like a patio, but it's so. We were thinking about going there this week because it just opened in July and we wouldn't have gone there for the sake of the food court, but we would go there because that's where Susar is. Dean Jackson That's really interesting, because I just like. Dan Sullivan I mean, it's totally what you're talking about. Dean Jackson And it's just so funny that you mentioned that specific place, because I was just on Toronto Life this morning looking at that, because I often go there just to see keep up with what's going on, and I saw this about about Susar Lee's new place. So yeah, that is funny, but so that is kind of like now bringing it's almost like bringing back to the mainland being the, because that's a mainland experience. Dan Sullivan Yeah. Dean Jackson Digitize that yeah. Dan Sullivan And I mean there's just an enormous condo building going on in that area, so the residential population is always going up in that area. As a matter of fact, suit Sasha Kersmerk. Sasha, I think you know Sasha, he might. Sasha is almost 20 years in coach. He's the number one site surveying company in Toronto. Okay, so nothing. No project starts until the site survey is approved. Dean Jackson Right. Dan Sullivan By city officials and he's got roughly 80% of all the site survey projects in the city right now. I mean he's just the dominant and he said that basically from the plan for Toronto is from the lake going north. If you have Jarvis on the east and you have Bathurst on the west, okay, so you can think of all the streets in there that would go there, from there to basically four street, davenport, you know Yorkville. Dean Jackson Okay, yeah. Dan Sullivan It'll look like a mini manhattan island in 30, 40 years. Dean Jackson Yeah, wow, that's very interesting. It'll be all high rise and there's still high rise, yeah, and that's kind of the thing is being able to see that if you just look with your 2040 goggles on to see where that's heading, yeah, it's probably 2050, 2060,. You know and everything like that. Dan Sullivan But the other thing is Toronto is becoming very quickly a major industrial city between here and so here on Lake Huron it's all the way to the bridge across to the United States at Buffalo or at you know, the bridge in St. Dean Jackson Catherine's that goes across, and then in Western Ontario, the. Dan Sullivan Windsor-Chatham area to go across the Ambassador Bridge in Detroit and half the Canadian GDP. Gdp you know, money in, money off goes across those two bridges every year yeah. And the Canadian economy and he said the price of industrial land from here to Niagara Falls is just going through the roof. And he said things that were plotted out as residential areas. You know, single family residential areas they're getting outpriced in the market now by the industrial competitors. And it makes sense too if the Canadian dollar remains always weaker against the American dollar. It's, you know, it's $30, $34 today, you know. So there's always this big differential between the, because US is much more powerful economy you know it's got nine times the population. You know it's got nine times. It's got probably 10 times the consumption dollars that are available in all areas of business. So so you know you'll have an American factory and they say we're going to put a factory near Toronto on the Canadian side, and we're going to manufacture everything, paying Canadian prices for the manufacturing, selling it into the United States, bringing it back from the United States. Dean Jackson Wait a minute. That's your playbook. That's not any of your playbook. Dan Sullivan Oh, Mr Sullivan, this is Revenue Canada. We want to have a chat with you. Dean Jackson Yeah, exactly that's funny I was listening to. Dan Sullivan I was listening to Cloudlandia. Dean Jackson Oh man, that's funny. Dan Sullivan I get more tricks from Cloudlandia than anything else. I listen and watch. Dean Jackson I wonder you know if it's so, I think now a lot of this industrialization or re-industrialization, is it, do you think, driven by automation, like robotics and you know, automating manufacturing processes, that or what is it, do you think Well? Dan Sullivan I would say half of it is we can't trust China for anything in the future and everything that's being manufactured in China. We've got to bring it back. And since we're moving it out of China, we can get the same kind of deals in Mexico or even in the middle of the United States, and it will be 21st century industry, industry, and it'll be 21st century. The US has the greatest skilled population in the world. A lot of people don't think that's true, but hands down, at all levels of the economy, united States has more educated, skilled work per capita than any other country in the world. So the US there's factories in the US that can produce that the same, and it's skilled labor plus automation. So automation is definitely, I would say it's 20% of it. But also making your staff really close to your customers has enormous savings. Dean Jackson Yeah, yeah, it's fascinating times, Dan. I mean, if you're thinking, I have really been thinking about if we are at a plateau. Dan Sullivan Well, I think the I mean if it costs more for money, if it costs more for transportation, it costs more for energy and it costs more for labor, things are going to slow down. Yeah, and you know just that welding example I gave you of the 18 year old who can be making. I mean, somebody goes to you know university for four and learns a lot of theory and you know, is maybe 50 or $60,000 in debt at the end of four years. The person at 18 who became a welder is already buying their first house. You know they're. You know Exactly. Dean Jackson Like think about how, when you take the, you know, when you take the net difference between them investing four years with no income and going into debt to get a degree that gets them an entry level job when they get out with that degree. And so you know that's not compared to coming into a training program and making $60,000 and at the end of the four years making $100,000 and not having any debt. You're so much further ahead on that foundation. Dan Sullivan Yeah, yeah, I think there's going to be an explosive growth of community colleges that are integrated with the local business, you know, the basic industrial population and everything else. I checked the numbers about two years, the number of community colleges in the US and these would be made. These would be mainly two year, two year community colleges, yeah, and there was just under just under a thousand and two things I think are going to happen. That number will probably jump to 2000 over the next 25 years. But even the thousand that exists will double their size. They'll double their enrollment. Yeah, that's interesting, and I wonder, though, if they're you know, because they're doing like yeah, I mean you have like George Brown and in Toronto, and you have there's about, there's probably about four community colleges. That would what do you call a community college in the United States? There are before them in the Toronto area and they're at maximum. You know, they're at maximum enrollment. As a matter of fact, they have waiting lists now to get in. Yeah, and that's all skilled. You know it's all skilled trades. Dean Jackson Yeah. Dan Sullivan You come out being able to you graduate on a Friday and you go to work on Monday. Dean Jackson Yeah. Dan Sullivan The employers come to the colleges and they interview all work interviews are in your while you're at college. You're getting interviewed and some of you you're actually working at the place while you're in college. And you know, and yeah so I think that whole notion. Dean Jackson It doesn't matter how much you're working at the college. Dan Sullivan It doesn't matter how much you spend on college, you'll get paid, you know you'll get paid in the future, you know you'll get paid off easily in the future. I think that ended no 809 actually with the downturn there and I think that that was a huge interruption in the connection between higher education and future employment and I think that COVID put the nail in the coffin to that proposition. Dean Jackson Yeah, Well, yeah, I remember hearing Sheridan College, I guess is the one is yeah, share, yeah, and I remember they were. That was like the Sheridan animators were really in demand, that there was one of the places where you know Disney and others were Pixar were hiring. You know all the newly minted, you know digital animators that were coming out of that yeah. So I think that Ryerson has been another one of those. Dan Sullivan Yeah, there's a new Sound Studio, mostly post production. One of them is just building new studios in our building, but therefore they're not. They're not for live. You know, live production, their post production. So they have editing studios, but right behind us. So Fraser is the front street for us, but behind us is one called Pardee, which is basically a parking lot, and way at the end they have a live production studio, while ours will start being built in September and we'll have it in about six months, based on all the great input by your guy there in Orlando. Dean Jackson You know, we've designed it. Dan Sullivan We can handle six different people at the same time, six different studios being used at the same time Great production. But next, you know, next March, next April. Yeah, you know, I'm gonna live a long time. What's six months? You know. Dean Jackson Right, exactly, yeah, yeah. Dan Sullivan Anyway, but I went over and we did our recording of the quarterly book because you need real top-notch studio for a court to go audible and it was really great, but the guy who was handling us was a graduate from Sheridan College. Dean Jackson Yeah, I'm excited, I'm really. This is my thought, for I'm gonna do some thinking about, you know, establishing this thought. If we are in a plateau period. If we are in a slowdown, but in a plateau period of what is gonna be the you know what's shaping up here to do that same thing. I love looking at things like this. We're just gonna put it together Macro level, like that. Dan Sullivan Yeah, I'm gonna do a little thinking to a four slowdowns. You know, money, energy, transportation, labor, and I'm just going to have our clients go through it and say, if this is the obstacle, then what's the transformation? You? Know, and so, and how do you take advantage of the four slowdowns? Dean Jackson I think it's a neat idea I do too, Absolutely. I can't wait. I love it. Dan Sullivan Well, what a great way to spend the late morning on Sunday. I can't think of any better way. Dean Jackson It's like the perfect and there's no collection basket. Dan Sullivan There's no collection basket, no collection basket. Dean Jackson Maybe we should set some in, though without. Oh, there we go. Dan Sullivan Yeah, Anyway, we could have. We could have a digital collection basket at the end. Dean Jackson There we go. Yeah, exactly that's so funny. Dan Sullivan If this was useful, just you know, put your card up there next to the scanner and yeah, that's so good, I love it, no need to make change and no exactly, I'm good so funny, alrighty. I'm good for next Sunday I'll be back here. Dean Jackson Me too, I wouldn't miss it. Okay, okay, thanks, dan. Talk to you soon, bye, bye.

In this episode of Cloudlandia, Prepare to embark on an enlightening journey as we traverse the diverse landscapes of Toronto, compare it to America's NFL cities, and reflect on how major 20th-century developments in the U.S., from the GI Bill to national television, continue to shape its geography and economy. &nbsp SHOW HIGHLIGHTS The episode explores the diverse landscapes of Toronto, its vibrant neighborhoods and corporate ecosystem, and compares it to America's NFL cities. Dean and Dan discuss the major 20th-century developments in the U.S., such as the GI Bill and national television, and their impact on geography and economy. The episode highlights the potential future implications of the modern era of internet access and platform proliferation. They delve into the impact of the COVID-19 pandemic on urbanization and manufacturing, drawing lessons from Japan's strategic decisions to place factories close to their customers. The podcast also touches on the repatriation of industry back to the U.S., and the financial implications of the Mason-Dixon line. Valuable insights are shared on creating a fulfilling decade of life, emphasizing the importance of creativity, productivity, and physical health. The "Fast Filter" tool is introduced to help listeners identify their top five strengths. The discussion includes how to incorporate enjoyment into life in a meaningful way. They reflect on the impact of defense of the French language on Montreal's dynamic spirit. Lastly, the podcast explores the intricate web of connections between industry, geography, and societal change. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean Jackson Welcome to Cloudlandia. Is that the Mr Jackson who hangs out in that domain? Dan Sulllivan That is exactly right Ambassador of Clublandia. Dean Jackson Writing possibility in Sunder. Dan Sulllivan Exactly right. Dean Jackson Is the. Dan Sulllivan Canadian ambassador to Clublandia. Dean Jackson Yeah, the main one. Yeah, we both are we both go both ways. Dan Sulllivan That is so funny, actually, because you are an American living in Canada becoming a Canadian, and I am a Canadian living in America, but I'm an actual dual citizen. Dean Jackson Did you ever get a Canadian citizenship? Oh sure. Dan Sulllivan But you had to earn it right, 1985, something like that. Dean Jackson Yeah, I know it's been pushing 40 years and I've been a Canadian. Yeah, and it makes crossing back and forth across the border much easier. Dan Sulllivan Yeah, exactly, I look at that as one of my most wonderful uniqueness is being a natural born dual citizen through my mother and father, so having it every way possible. Being born to a US father and a Canadian mother on a US Air Force base in Canada, so it's like talk about the triple play there. It's every way you can have it, I've got it. I look at that as a really unique asset. Dean Jackson Yeah, and having listened to that, I have you on duration in Canada. That's probably true. Yeah, this is my 52nd year that I've been living in Canada. Okay, okay. Dan Sulllivan Consequently yeah consecutively. Dean Jackson Yeah, I've been here. I came in 71 in June, so it's 53rd year that I'm in the 53rd year. And I came up for a job offer with big ad agency and I said why not? I put in a couple of years, see what it's like. And here I am. You fell in love with it. It's funny, you know we find places that suit us. Yeah, that is true. People say why do you live where you live? And I said it suits me. You know Toronto kind of lets you alone. You know, as a big city and the metropolitan area, the GTA greater Toronto area, is 6.6 million and a lot going on. 60% of the people who live in that GTA were not born in Canada. They were born someplace else. And so yeah, majority of people, including myself, we were born someplace else, so it doesn't have the fervor of some other cities. You know where there's a civic spirit? I don't really detect a civic spirit in Toronto. Dan Sulllivan There's something. But I think it has to do with. Dean Jackson I think it has to do something with uniquely different neighborhoods that make up Toronto. You know, that they have character. Like I, live in an area called the beaches. There's a contention whether it's called the beach or the beaches, but I come down on the side of the beaches and it's like a close to side. It's like a small New England, you know, seaside town and it's got its own. It has a lot of different things going on during the year parades and parties and festivals and so it's got a nice quality to it. You know boardwalk along Lake Ontario. So it takes us, you know, and that's about a two mile boardwalk which is very nice to walk on, and then two minutes the other way puts us into a neighborhood storage district you know, you know you're a residential, but you have stores, and then you have the water and there's lots of parks there. Dan Sulllivan And you walk all the way to. Can you walk all the way to Harborfront along the path? I don't know if you. Dean Jackson I don't know if you, I don't know if you would walk. I mean, it's a bicycle. Dan Sulllivan That's already a bicycle, but it's there. Dean Jackson Yeah, but it's got. Yeah, well, it goes for. It goes for long ways. It goes all the way to Niagara Falls. Dan Sulllivan Actually, that's what I wondered Is it unbroken? Yeah, like there's a trail or a path. Yeah, it's. Dean Jackson It's temporarily broken because they're all the area which is called the dock lands, which is that big and starts in. Cherry Street. It's between Cherry and Leslie and that's south of Lakeshore where big factories, cement factories and everything. Dan Sulllivan Yeah, sugar there's a well. Dean Jackson That's further along. That's almost a red pass. It's almost downtown. Now I'm saying that the real estate that they have their sugar factory on is probably worth more than all the sugar they've ever sold. I bet Holy cow yeah. Dan Sulllivan Yeah. Dean Jackson And yeah, so it's. It's a nice city. I mean, it's a new city, you know, compared to, you know, new York or one of the other cities which go back to the 1600s. Toronto really just kind of starts in the late 1800s and so it's, and I am told, kind of a boring place. Montreal was the key exciting city in Canada up until the 70s and then it sharply changed because they put in the language laws the, you know, the French, defending the French language, and yeah, it doesn't make for a dynamic doesn't make. Defense never makes for a dynamic spirit. You know defense is not an entertaining activity. Dan Sulllivan Oh right. Dean Jackson Yeah, you don't find defenders telling jokes, you know they're short on sense of humor. So, anyway, so anyway. But Toronto, all the big corporations that had their headquarters in Montreal quickly moved them to Toronto and it became the key thing. Yeah, it's a major city. Dan Sulllivan Yeah, I've been working, you know, on in my mind here I was looking at some projects that I'm working on that we're going to roll out. This was with a client and we're looking at rolling out in what I've identified as NFL cities, basically, like every, when you look at it, that there's, you know, 30, you know NFL cities and they all have they're all these metro areas basically the GTA I wonder, you know, having grown up, my only experience is having my childhood be filtered through the lens of the GTA. So there's all that, what all that means? The Canadian and the specifically the Toronto sort of you know environment, everything was around you know the Toronto newspapers, the Toronto radio, you know your out. Your look to the world was CDC through, yeah, through that, and I imagine you know same thing in Canada, if we take you know NHL cities or CFL cities that you know the GTA has a different vibe than Ottawa and Montreal, and then they do have to Calgary and Regina. Yeah, all those things, yeah, and I wonder now, like what? How is this shifting? Is it relevant now in for Generation Z on the cover of Wired magazine this month as a Gen Z theme for the whole magazine? And you know there's such a big generation I mean there's 72 million of them, which is kind of funny. They're bigger than Baby Boomers and bigger than Generation X and the millennials but I wonder you know they've been grown into a Cloudlandia first world. Yeah, that really their primary world is Cloudlandia and it's almost like the thing, the importance or interaction or sense of identity or community that shapes as you kind of grew up in that thing. Do you think that's as relevant or do you think it makes any difference? Now, like you had the opportunity you kind of grew up in, if we take an NFL city kind of orbit or satellite, you grew up what would have been in the Cleveland the Browns. Dean Jackson The Browns, the Browns right. Your whole that's kind of like your satellite or orbit of Cleveland as the big city kind of thing, yeah and yeah, and that was sort of a real treat because I grew up on a farm 60 miles west of Cleveland and it was always a big treat when you got, we got to go downtown, you know to downtown Cleveland. Dan Sulllivan And. Dean Jackson Cleveland was a hopping place. I mean, I was born in the 40s and Cleveland was probably the fifth biggest American city then and a lot of wealth there. The Rockefellers are from Cleveland. And yeah, I mean, and, but then there was the Western movement, you know. But the world war. Second world war changed, really changed a lot of things. I always say there's four things that happened in the 40s and 50s that really changed the geography of the United States as far as what you thought of as places to go. And the first one was the GI Bill. You had 16 million people who got the GI Bill and that gave them really cheap education, really cheap, really cheap home loans, and so you had a lot of blue color people who would never go to education beyond high school and suddenly the universities were filled with these veterans who came back and when they got their degree, first of all they went away. They didn't do it in their home village, hometown or the you know the neighborhood in the city. They went away someplace, to the university. They had four years away. They had already been away for three years, three or four years with the service, but with the education being cheap, and then also the home loans. They didn't go back to where they came from. And then that coincided with the interstate highway system. Dan Sulllivan You asked for the interstate. Dean Jackson Right and the suburbs, yeah, yeah, and the suburbs and the interstate highway system. So inner city people moved to the suburbs or they moved to another city and about all the westward growth was towards California, you know, was towards the south Texas, oklahoma, arizona, and so you had that. And then you had air conditioning, and then air conditioning made it possible to have business in really hot places. You know, you could, you could have factories, you could have you could have plants with air conditioning and so that's. and the other thing is I don't include it in my for, but generally these new places were very resistant to unions. Labor union were mainly in the biggest established cities in the east and in the north, but when they got to the south and west they were were not union states. They came much later and so you could pay wages. You know that the unions would not have agreed to, but they with unions weren't there. And then I think it was the fourth one. So we had the GI bill, we had the highway system, we had air conditioning and the fourth one was national TV and that came at 50. So you had the three you had the three networks and they were basically competing for the same audience, competing with the same themes, competing, you know, with the same kind of programming, and I think that totally changed the character of the United States from what it had been Before the Second World War, I think those four things, yeah, I mean you could add everybody would have something else to add to that, but it'd be hard to find four things more central than those four. Dan Sulllivan Yes, I think, and that's so all of those, and even you know, then the yeah that sense of everybody having the same experience. I think the kids now I think you think like if we were to take that, because some of those are infrastructure things right. Dean Jackson That you were, that you're talking about. Well, almost all four of them are infrastructure of one kind or another Communications infrastructure, transportation infrastructure, educational infrastructure. And then you know the air conditioning is. I don't know. That would fall under a technological infrastructure. Dan Sulllivan Yeah, I mean I wonder you know we're in if you take these and kind of like overlay, that's all you know circa right around 1950, all of that in place now that if we take this to today, you know, and I think when you really think about the Gen C, you know 1996 to 2010,. Those kids you know, the oldest of them now are in the workforce and in the early 20s, so it's. But they grew up with an infrastructure that the internet was already established and then the modern internet by the time they were, you know, teenagers, the modern internet, everything was in place and I still think about the. You know that all lives were kind of on that in terms of, you know, youtube, facebook, instagram, now Twitter, and then I don't know whether you've been following threads just got released which is Facebook's sort of Twitter competitor. Dean Jackson And it was the fastest. Dan Sulllivan It's the fastest thing to go to 100 million users. They went to 100 million users in five days, right. Dean Jackson And that's kind of a you know, but I guess they were the same customers. That's what I mean when you start with. You start with. They were Instagram customers who just added another channel. Dan Sulllivan You just start with a billion already and you've got yeah yeah, now you're at 100 million, but those things it's almost like the. I start to see that all of those main platforms tend to now, you know, sort of mimic each other in that you know, whatever, whatever, anybody starts to take a lead everybody oh yeah, we've got that too. So you know TikTok with the short form, endless scrolling videos. You know, between TikTok Reels, youtube Shorts and Instagram stories, you can't really tell which one you're on. It's all that same thing. And I think that when you look at what Threads is trying to do with Twitter because Twitter was kind of unique in a way that it was the 140 character, mostly words and comments, commentary, discussion type of thing the others haven't really yeah. Dean Jackson I would say there's a big fundamental change that is happening right now that probably it will give the newest generation a completely different future, and that is the notion of a global economy is disappearing. Ten years from now, there won't be a global economy and it's already starting to break apart, and that's a function of geopolitical change that is fundamentally different than anything that happened since 1945. You go to conferences and you listen we're going all global. At a certain point we will change over where there's a single global government and borders don't really matter and everything else. That was a bad guess and that was a bad bet. That whole thing was disappearing because it was basically with the agreement of one very powerful country. That would be true. That country has changed its mind. But the other thing is that there's a much better prediction that can be made that a lot of the generation Z won't go to university. They won't go to college because the money is going to be in the trades again. Dan Sulllivan Yeah, and that's what I wonder if the? What I've been wondering about now is what is the relevance of these little You're kind of NFL cities, your MSA cultures kind of thing. I was only had the Canadian experience, but I imagine people who grew up if you live in Chicago, that's got a different vibe than living in Detroit or in Cleveland or in St Louis or Charlotte, north Carolina, all these things. I wonder what the role of these is kind of in the next 25 years, is it? We're coming back? I always remember I don't remember the exact way that you said it, but you talked about the dueling furniture stores or the best furniture store on the street or the best furniture store in town in the state, in the glow in the world that was right back around to the best one. Dean Jackson The best one on the street. Yeah, I haven't really given much thought to that. Dan Sulllivan I don't really know. Dean Jackson But there's an interesting thing with Chicago the Bears, who have been the most downtown of the sports franchise. The White Sox baseball team is on the south side and the Wrigley Field. The Cubs are kind of going towards the wealthy sections, the North Shore, evanston, sort of moving towards Evanston and Lake Forest and those really wealthy cities. But the Bears were right downtown. They were right on the Soldier Field, which is right near the lake. They're leaving. They're going to go out to one of the Northwestern suburbs which is Evanston which one of them, but they'll be easily 25 miles from downtown the basketball team, and I don't think they're in the center city. The basketball and the hockey team I don't think they're center city, but they're losing population. I mean Chicago's downtown is losing. As a matter of fact, I think Toronto's inner city now is bigger than Chicago's inner city, chicago's suburbs are bigger than Toronto and my sense is that the need to be in the most densely part of the city for business reasons has lost its force. And I think that COVID I have a huge impact on that, where people who normally commuted downtown spend a couple of years not commuting downtown and I think they had a chance to figure out maybe there's a different way of my work future than going downtown. Yeah, so I think that COVID, as we go along, as I came with, covid will be seeing year by year as we get further away from had a profound sociological. I think it had a profound economic impact on people where they started planning out a different future that did not include every day, an hour into the city, every night, an hour out. They got those two hours back and they're kind of choosy and picky about whether they want to spend their whole future that way. Dan Sulllivan Yeah, exactly Like that was so normal. I look at growing up in Georgetown and Houghton Hills that was like a normal. Almost everybody in Georgetown commuted. Dean Jackson To go train an hour. That's exactly right. Dan Sulllivan And that was like just a normal, that's just a normal thing, or at the very least they drove to Mississauga or 30 minutes somewhere, Not a lot of indisputable. Dean Jackson So I think that every year the effect of those two lockdown years will be more pronounced. I think it won't go the other way. They say you know, we'll get past COVID and we'll go back to things the way they were. I don't think that's going to happen. Dan Sulllivan Yeah, I agree. Dean Jackson The other big thing is the repatriation of industry and manufacturing back to and I'm talking about the states here, and the US has gone through greater industrial and manufacturing growth in the last three years than it did during the three main years of the Second World War, which was, I mean, it was out of sight how much manufacturing they did. Dan Sulllivan And the industrial plant. Dean Jackson But it's not coming back to the East Coast any of the you know not the old, established New England. It's not going to the Great Lakes states. You know Chicago, buffalo, cleveland, detroit, chicago. You know it's going to places where they have Really cheap land and you can build new TSMC, which is the highest level chip makers in the world from Taiwan. They're just completing a 20,000 empoi chip factory just north of Phoenix. Dan Sulllivan Yeah, and that's the one that they're going to power with the small nuclear. Dean Jackson Well, I'm not sure, that's true. I was just talking to Mike Wanderl and it seems to me that a project like that would be a really good use of your new thing. No. I think they're using their own generators, but they're not nuclear generators. Dan Sulllivan Maybe it was solar that I thought. Do you remember something that they were going to make it? Dean Jackson No, it's not solar. Well, they would use solar for part of it, because they've got a pretty steady sun all year round, but anyway, I don't really know the ins and outs of it. I was just thinking that TSMC, on Taiwan and 100 miles from China, decided that 8,000 miles from China was better. Right, that's funny, and I think the other thing that you're going to see is the Japan set a model about 30 years ago, so Japan was going to take over the world, and then they didn't take over the world. And so remember, in the 1980s we go to movies and that would be about how smart the Japanese were and how stupid the Americans were. And we'd be taking orders from the Japanese. Well, they hit a wall at the end of the 80s and they've been essentially flat economically for the last 36 years. But what they did is they made a very strategic decision. This is companies like Toyota. They made a strategic decision that they have such a falling population. They had the fastest collapsing population in human history up until the Chinese. The Chinese now are losing population faster than any country in history. But what the Japanese sort of at the government level and at the investment level and the actual industrial level made a decision that from now on they would have their factories where their customers were and most of the customers were. And then other I mean the top level customers who were right for the price here items, and so they have moved a large portion of their industrial base to mostly the south of the United States, south Carolina, alabama. Mississippi you know, tennessee, kentucky, but below the Mason-Dixon line, if you know, if you yeah that was the division between, essentially between, the Union and the Confederates. So all the factories are going to the former Confederate States during the Civil War. And and. But they said they voluntarily did that. I mean well, voluntarily is that they were constrained and they said that if we're going to have future and then the money, you know a portion of the money comes back to Japan, but they're higher American. They're hiring, the people who run the factories are American, the people who work in the factories are American and you know they pay taxes in the states and to the country. But my sense is that as we go forward over the next 10 years, there will be a tariff for other countries to sell into the United States. There will be tariffs unless you move your factory to the United States. Dan Sulllivan Yeah, wow, this is, yeah, this is what I wonder now. It's like almost like the, it's almost like the wave kind of thing that the waves are shifting back into you know more. An inward, an inward shift here. Dean Jackson Well, I think I think yeah, I think the central thinking here is we want the supply chains to be guaranteed. Dan Sulllivan Yes, and that makes it if it's all in the fall. Dean Jackson Mexico, the United States, canada, it's all you know. All the rail lines are there, all the highways are there, you know, and they're not enemies of each other. And you know when the when the Canadians nationalized pot. You know marijuana, you knew there wasn't going to be any invasion by Canada and to the United States. Dan Sulllivan Oh, that's so funny. Yeah, yeah, that is funny. Dean Jackson For those of you you know know something about the United States and Canada. That was a joke, I just told you. Dan Sulllivan Yeah, I love that. My favorite Canadians. Dean Jackson Placid Canadians got more placid. Dan Sulllivan Yeah exactly. That's so funny this was. I did hear a comedian talking about the how our friendly neighbors to the north, the Canadians, are just so chill. He's a, let's face it. Our salvation army could kick their butt. Dean Jackson Well here's what they just had NATO exercises Canada's part of NATO and they don't have enough working equipment that they could participate. Dan Sulllivan Wow, that's something, isn't it? Well, there you go. Dean Jackson No, I mean probably you know I mean looking at it from Canadian standpoint. I kind of understand it because nothing's going to happen in Canada that would in any way be seen as a threat to the United States and the American military would be all over it. Dan Sulllivan Oh absolutely yeah, but talk about one of the best, like just that's why, that's why I look at my Canadian citizenship as a gift. You know, I look at it as something that's very rare and you know, you just look at it's why Canada is always amongst the top places to live in the world. You know, yeah, it's just got so much, so much going for it. Dean Jackson Yeah, I mean this started with Generation Z conversation you know, yeah, started, you know, really started. You know we experienced growing up where we were in one way. But I suspect that somebody who was born in the late end of the 90s and is in their 20s and you know their take on the world would be radically different from what our take was. Dan Sulllivan That's. What I'm saying is that it feels like they wouldn't have that same sense of identity or association with their click. You know with that they were, because I think it was. It's less and less relevant in your daily life. Dean Jackson So the chances are that, first of all, that you would, for example, have to go in the military. I mean, I was born in the 40s, and when I got to the 60s and the Vietnam War started and I got my draft notice, I didn't give it a thought. Well, you know, I had one, two, three. I had three older brothers who had already served, I mean, they volunteered and mine was conscription. I never gave it a thought because all the growing up, all the adults I talked to, had been in the military, so it didn't seem like yeah it was kind of like a tax. You know, it was two years of your life and it was kind of like a tax, but you know and there was no thought. But then you had the anti-war period during this. But I was already back from the military when that all started and you know I didn't really pay any attention to it. I mean, it wasn't, it didn't concern me at all. And you know and you didn't get into discussions going through college that you had been in the military. You know it wasn't, it wasn't a popular topic. Right yeah so yeah, I think that's where the sharp change happened. I think it was the late 60s anti-war protests and then yeah a lot of protests. I remember Little Abner it was a cartoon series Little Abner, al Cap and he had he was reflecting. In the late 60s, a protest group called SWINE it was the acronym was SWINE Students. Wow, they indignant about nearly everything. That's true, that's great, and they run the country. Now they're in their 60s and 70s. Dan Sulllivan Well, the size of the, the size of the SWINE. You know, army now is huge because it can be collective on the internet, cancel culture. Dean Jackson Well, and what we call woke used to be called yeah, no, I mean the. I'd say there's a you can chase, you can easily track the genealogy, the ideological genealogy of the present woke population and it. But it started with the swine population in the 1960s, you know. But students wildly indignant about nearly everything, yeah. Dan Sulllivan I think that's something you know. That's so great. Dean Jackson Yeah, yeah Well you know I mean, if you're not creative. Opposition gives you a lot of focus and identity. Being against something can give you a lot of energy. You know, and yeah, but it doesn't get you a high paycheck. Dan Sulllivan Yeah, this is. Yeah, I wonder now the whole, this whole like notion of Work and what, how that's going to shape this generation? I haven't gotten to that part in the in the magazine. Yeah yeah, but I mean it certainly. You know there's a different level of Apparently. Dean Jackson They're saying that we're, that it is a very entrepreneurial group which is well, there as far as I mean Just by observation, because we have I would say we certainly have 20 of our Team members out of 130. Might be more than that I have encountered, but they seem like worker bees to me. Dan Sulllivan Okay, interesting. Dean Jackson Yeah, they work real hard, they work real hard, they, you know they show up on time, they do what they say they're going to do, they finish what they start and they play. They say please and thank you, and you know, and so I have a very positive take on those individuals who we've hired, you know, and I mean we have. There's five steps to get higher-deck coach. So there's a filtering and a screening that goes on. Yeah, it was one thing that we had a lot of millennials, for you know we had a lot of one. Yeah, some lot of them are still with us and I asked the person most in charge of hiring For a coach. I said is there anything you're doing different with these people? Because I don't see, I don't detect any of the attitudes that are supposedly Millennial attitudes. And she said well, we have one more question we asked them and I said and it's if you come to work as strategic coach, what do you think you're entitled to? Dan Sulllivan and if they answer the question. Dean Jackson They're gone. So funny. I like that if they even know what the word entitled means. Yeah, they disqualified, they disqualified themselves. Yeah, oh that's funny. Yeah. Dan Sulllivan Well, I didn't. I didn't ask you, dan, but how did free-thone go this week? I know everybody was in Gathered in Chicago. Dean Jackson Well, I had one of my periodic last-minute creative changes, where what was the planned out workshop on Friday was completely changed on Monday. Okay, okay, and what I did was I just got a feel for it that something More is needed, and also, we had a guest speaker. For the first time, we had a guest speaker and we had. Andre Norman. We had Andre Norman come in. And I gave Andre script in the term in the form of a fast filter and I said Andre, we're just going to talk about and we're going to divide your life into three parts. When you were a gang leader in Boston you're the boss. And when you got into Prison, and you were the prison boss. And now you're out and collaborating with Joe Polish and you do crisis Intervention with individuals and groups across the country. But you're the boss of doing that and I like you just to walk us through your three entrepreneurial stages and, looking back, things you might have done differently now from your. You know, from the. You know the advantage of backward perspective. What would you have done differently? But we had to tick to. We had two videos and there was about a Two-minute tick tock where he's just telling the story about how he went through five guard stations and got into the kitchen to ask for a hamburger and a cheese, a cheeseburger, and was confronted by the warden, and then let the warden know who actually ran the prison and and that he had no issue getting through five gates and getting into the kitchen, but the Warden was being an issue, and that the warden had a choice of how he was going to handle this and the warden at the end goes over and says give him a second cheeseburger. I make him do yeah, exactly and then at the end it was just the the trailer for the movie that's been made on Andre. So we that was sort of neat. One was about two minutes, the other one was about two minutes at the end, but it was a terrific hour, so that that that was a special event in the workshop. But what I did was I drew a diagram and it's an upward arrow, you know, goes up, and it's broken down into eight arrows and there are the decades of my life. So next year I complete my eighth decade eighth arrow and I just observed that my Creativity and productivity since I was 70 was greater than the 70 previous years I've created and produced more in the last ten years. So I had them all do that. They had to draw it out. I just drew it on the whiteboard and and then you lay down, you know everything. But just under the category of creativity and productivity, and that I had, I bet I had ten people at the end of the First hour because they just drew it out and then they went into breakout groups and then we had the general Discussion, let's say the first hour and a half. They said we could go home right now. This was worth the trip, and I said, well, that's good. And I had a prepared sheet which said what their best ever decade was going to be ahead. So mine was a bit easy because I'm going to be right at the end of a calendar decade, my chronological. Not a calendar decade, but my chronological. So I'll be 80 next May and so it'll be 80 to 90, it'll be 20, 24, 20, 20, 23. I says, now, choose that one. And I said you may have it start right away, you may have it start in a couple of years, you know, but you're going to now start them too. Yeah, start creating the decade. That will be your best ever. But you've seen what you've done with the best one in the past and we did that. But we're going to drag, break it into two parts. One of them is Creativity times, productivity. That'll be one side and the other side will be fitness times, health. Because I said, you know, and right now, at 80, most they get some people born in 19 in the United States, people born in 1944, 61% of them are dead, 61 and so. So you know, you got to put a bigger emphasis on your physical energy. And so I said and you won't plan for something bigger in the future if you're not in great shape, and you will not plan for greater shape in the future if you're not becoming more Creative and productive. And this was a huge, this is a huge new, a new time tool, a new time tool. And it went. It was the whole day just that thing, yeah, we just, and then they picked three things that were most important and then they did a triple play on it. So I think we had about we had about three breakout groups and then general discussions and we had a party the night before house and on the Monday, where you have the 10 times workshop, is just free zone people in that 10 times. There's no, nobody else in the 10 times and that really worked. And then there were people who were going to do their 10 times the day after Free zone and I had. We had another party at our house that night, and that's 10 times a week of parties. Yeah, but it's all. You know. All the success and achievement Is strictly for the parties. Dan Sulllivan That's exactly right. I like that. Dean Jackson Yeah, and being Having a seven in your print, you would appreciate parties. Yes, exactly, I love it. They're happy. Yeah, enjoying life and having fun. Dan Sulllivan Yeah, I love that. Well, I'm a guy, so we're gonna go through that same thing on you so you'll do that on. Dean Jackson You'll do that on the zoom yeah. Dan Sulllivan I like it. That's next week I think that's next week. Dean Jackson I think that's next week, is that next? Week no it's this week. Dan Sulllivan This week, I think one of these guys. Dean Jackson It has to be this week because we're at the cottage for two weeks. Oh yeah, there you go. I think it's the starting next week, yeah, but it went really well. Yeah, yeah yeah, so, yeah so anyway, that's, that's my story, and I'm sticking to it now Did? Dan Sulllivan I saw in one of the I got the prep package and stuff and I saw something that made my pupils dilate and I think it was some indication of some free zone Expansion into Toronto. Dean Jackson Yeah, what we want to do because it's getting big. Now we have 91 in free zone and so we want to add another available workshop day during the quarter and there's been a growing interest from people in Canada who would do it if it were in Toronto, and so we've looked at the date. It'll start in early. It'll start in early 24, 2024 and but there has to be enough interest that we would have a good size, and by good size We'd have more than 20 people there either new or existing and and but To say the other bother of going to Chicago, we're still going to charge you an American dollars. Dan Sulllivan Right on. Dean Jackson Yeah, so it's great we're not having that deeper one. Yeah, though. Dan Sulllivan This is great. I think it's so nice to see it expanding. I mean, the Our group in in Palm Beach was really something. I mean it's really a great energy. Dean Jackson Yeah, and next year the summits back in Palm Beach too. Dan Sulllivan I like that yeah. Dean Jackson Yeah, we have, well, the four seasons. You there's. You know, there's nothing you have to Think about with the four seasons right you know I mean very instant response and anything you want. That's great yeah man, we're going to have our first big global conference in Nashville Next year and it gets in May, first week of May, so be today, and it's everybody who's involved and we'll have out clients come. So we're shooting for probably 1500 1600 people and we're going to break out sessions and this is a global overall strategic coach yeah. Yeah, so people come from overseas for it, but yes, you know, a lot of it is mingling and you know, and yeah whining and dining and everything but and I have nothing to do with this I was told it was going to happen, so you know you're just relaying the news. Yeah. I'm usually the last one to know. And and yeah, and people say boy, how do you find time for all this stuff? And they support what stuff? And they said well, you know moving the other coaches up to ten times. I said that was 15 minutes on my part to do the whole. I simply announced that after 2023 I wasn't going to do anymore. After 2022 I wasn't going to do any more Workshops. Right, well, how we gonna? Huh, I said my security clearance is not high enough to be involved. Dan Sulllivan Oh, yeah, we're nothing but rave reviews for Chad. Dean Jackson Yeah, chad, that was really good. Yeah, and in fairness to you know, in fairness to you know someone else, they had to split their tension between free zone and ten times people on the same day and that stuff and but Chad just got the pure, the purebred lambs. Dan Sulllivan Oh man, that's so funny. The purebred yeah, the Mayflower yeah that is funny. Well, I you know what feel I feel good about is. I have been. I was the Mayflower of the ten times. Oh yeah made me voyage and Mayflower of free zone. That's funny. Dean Jackson Yeah. Yeah well, you know it, you know, I mean there's. You know. See, my whole approach is that you don't know how good your team is and you don't know how good the program is Until you're not involved in any of it. Yeah, yeah, so it's. Why don't the people say, well, all this free time? And I say they said don't you worry about the company. And I says, actually it's on my free days. Then I find out how good my company is or as a result of my free days. They can't phone us. We don't phone them or zoom them, we don't, and they have to sort things out on their own. Dan Sulllivan And that's and they do they do when they grow, did you? How many days did you who up with the? You know, letting Without doing the ten times? Dean Jackson prepping workshops in about 60 days yeah. Yeah, and then you've already. Some of those with oh yeah, I'm Programs Less. Dan Sulllivan Active. I don't think I'm any right. Dean Jackson I'm just doing different things, but the big one for the last five years and on Tuesday will be five years Was the no television for five years and I got back about four thousand hours Over the five year, about 800 hours. So you know, I Truthfully I kind of worked like ten hour days when I'm working, so that was 880 years and 880 days a year and then I got about of work time and then I got 60. So the big, I had a big return of Days available for doing new things, and you know. So it's that stuff works, you know. Dan Sulllivan Yeah, absolutely Well, I've been really enjoying and expanding on my adventures in Dean Landia. Dean Jackson Yeah. Dan Sulllivan Let's screen time, more team time. I'll tell you there is so much yeah, there's so much more compelling things going on in Dean Landia than in Netflix or on YouTube or, you know, tiktok, any of those things that take up all that. Dean Jackson well, you can be more of a coin you can be. More of a cone is, sir you know. Dan Sulllivan But you know, I mean. Dean Jackson I watch YouTube, but basically half of it is just watching Peter Zion's latest take on something, and that's Never more than about seven or eight minutes and but you begin to realize, you know that if you're truly a An entrepreneur who's expanding freedom, time, money, relationship and purpose Is that there's a lot going on the world that doesn't, or should shouldn't, really concern you. Dan Sulllivan Yeah, I think that's really the thing of being able to know that this you can let go of a lot of them, right? That's really I think that when you, when you really come to the fact that there's no way to keep up with it, there's no like all the content that's out there, it's kind of like you're saying about swimming in the ocean you know you miss a lot of it, but you really you know it was. As long as you get a good swim and that's all. Yeah, yeah, but the other thing is. Dean Jackson People say, well, how do you keep up with the world? And I said, if I knew what the world was, maybe I would have an answer. But I says our world is basically a measurable number of Relationships that you have, you know. You know, I mean people say, what do you think about what's going on in Africa? And I said, well, not very much. And I mean I don't really think about it that much. And because I've got some clients I have a client clients in Botswana, I've got clients in Ghana. You know there's some clients there and we interact and I know about them. But Africa itself not really much. And but people, I think what's happened over the last 40 years? We've had a sizable number of people who went to college with the and came out of the college with the Mission of changing the world. Yeah, but they don't know how to change the tire, you know. So they have theoretical, this theoretical sort of vision, but they don't really have any practical skills. And, and I think, as the world becomes less united and less Interconnected which I see happening already and it's going to happen more so over the next 20 years it strikes me that people will become more practical in their focus and they'll be more local. I'm not local in the sense that they're dealing with real relationships and they're creating things and producing things with real relationships. And they're not buying into a lot of fantasies about what's going on in the world and that this is generation Z. I mean we started with this Topic, but I think they're going to turn out to be more practical than the two or three generations ahead of them. Dan Sulllivan Yeah, and they're much more there. You know they're technically fluent. I mean that's certainly a thing that they're. I think, especially now the younger ones that are going to you know they're going to grow up with their Chat GPT sidekick, you know, always available to them. I think it's going to be amazing. Dean Jackson I think it's, yeah, I think it's. There's some changes in the wind, uh-huh. Anyway, got a jump, oh, by the way always fun as a pick up on a previous thing, I checked with Julia Waller about the strength finder and we do not have your numbers. Dan Sulllivan She sent me an email. I'm gonna do it. I'm gonna do it today. Actually, I'm gonna Okay, yeah, good the test, but I'm just gonna send you. Dean Jackson I have it on a draft and I'll just punch the button and you know. The thing is that you take your top five strength finders and you plop them into the fast filter. Perfect, the fast filter has five success criteria. Dan Sulllivan Yeah, I'm gonna just put down whatever your five are yeah and yeah it's gotta, it's got a neat outcome. Dean Jackson When you do that, I like it. I can't wait. Dan Sulllivan Well, I will. Okay, back are we, are we next? Dean Jackson week, next week, and then I won't at the cottage, I'm just gonna cottage, I'm just gonna cottage things. Dan Sulllivan Okay, great, so no podcast next week. Okay. Dean Jackson No, next week we have it. Dan Sulllivan I haven't left next week I'm here on Sunday, so would okay yeah yeah, if you would be so inclined. Dean Jackson Yeah, of course, always. Okay, okay, okay, then, okay, bye, okay, bye, bye.

In this episode of Cloudlandia, we navigate the intriguing notion that our world as we know it is entirely constructed by individuals just like us. From the mundane aspects of traffic rules to the profound sacred texts influencing civilizations, it's all the product of the human mind. &nbsp SHOW HIGHLIGHTS The world as we know it is entirely constructed by individuals like us, with everything from traffic rules to profound sacred texts being the product of the human mind. The art of argument is discussed, with insights from Jerry Spence's enlightening book. The best argument won is one that doesn't feel like a fight. They explore the perception of change and how a single country's decision can shift the global landscape. Embracing change and moving fluidly in a world in constant flux is important. Dean and Dan take a nostalgic trip through the transformative era of 1950 to 1980, discussing the assimilation of technological advancements like electricity, radio, television, cars, planes, and telephones. Exploration of the future of entertainment includes pondering whether YouTube could be the new generational torchbearer for cross-generational awareness of stars. The evolution of work is discussed, including the importance of strategic coaching in achieving success. The right people can make a world of difference. It's not just about working hard, but also about working smart. They explore how everything is made up by specific individuals, including the fear that gripped society at the advent of automobiles and how we've evolved to take speed for granted. They discuss the importance of winning arguments and how the best way to win is to not make it feel like an argument. It also explores how people perceive change differently. The podcast compares the 1950s and the present day in terms of success, discussing how quickly a book can be produced now, thanks to the internet and Zoom. The importance of having a designer who can understand and deliver what is desired is emphasized. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dan Sullivan welcome. We're being recorded, that's right. Welcome, always welcome. Dean Jackson Welcome to cloudland here, that's right. We're, we're always recording. Well we're always Everything is recorded. Dan Sullivan Yeah, nobody's in charge, and and life's not fair. Dean Jackson Exactly right. I'm holding in my hand my Geometry for staying cool and calm book yeah it's very exciting. Dan Sullivan Yeah, this one has gotten Kind of surprising to me anyway. Just, it sort of clicks. Those three things seem to do some Mental geometry, you know, when you put the three of them together as a triangle. Yeah, yeah, yeah yeah. Dean Jackson I love it and the I was once the cartoons like that's my. You know my process for reading the book is. I like I open up the inside cover and I see the overview of the Graphical overview within cartoons and tells you the whole Everything you need to know, kind of just looking at it. I love this guessing and betting. It's very good. Then I go to the contents and I look at the titles of Chapters and I'm very interested in, and haven't gotten to yet, chapter 750 out of 8 billion. I'm not sure what that's, the cops. Yet but, then I go and I read the headlines, the chapters and the. You know your opening statements that you say about them. So, chapter one everything's made up. You realize that everything in the world is always made up by specific individuals. And then I skip to the cartoons, mm-hmm in between the chapters that I look at those and I see the Yep. Gandhi was making it up, confucius was making it up. Everybody seems to be that. They've been making it up since the beginning of time, right to three to today. Yeah, I'm making it up. Dan Sullivan I love it. You're making it? Yeah, we, we've been making it up. This whole thing got made up. Dean Jackson Yeah, but the interesting thing. Dan Sullivan I mean, the interesting thing is that I have people say well, you know what about, like sacred books? And I said well, I said, and they said aren't they divinely inspired? And I said, yeah, they're a finally inspired, but it takes somebody to write them down. Right, Right then you and you, and you hope you hope they got it right. Yeah, yeah, but what it does is, I notice in the I just brought it up as a talking point in maybe five or six workshops, both free zone, in ten times and you can see people they have this almost like little mental jolt. They get a jolt and they say, wow, that's true, isn't? I said, yeah, so you can make things up, so you're freed up to make anything. I said everybody else does it, why don't you do it? And then nobody's in charge. And they said, well, what's in charge? I said rules are in charge. We make up rules and you know, send every situation, if people are cooperating and doing things together, make they make up rules. You know, not not necessarily at one time, but they gradually put up a set of rules. You know, if we approach things this way, things work. You know, think of traffic. You know think of if there were no rules. Dean Jackson Right, exactly, that's one of the frightening things about driving in India, say oh yeah, I was just thinking of India. Dan Sullivan I mean, you don't need brakes, you just need a horn. Dean Jackson And get quick reflexes. Dan Sullivan And and a lot of determination. Yeah, exactly. Dan Sullivan Sensor. You're right, you're first and you're right. These are all good things. Yeah, I was thinking about that one day. We were going, you know, on the Gardner Expressway in Toronto and we were, you know the traffic was flowing really, really quickly. You know it was 50 of these 50, you know 50 miles an hour and you know there were hundreds of cars In sight going both ways and I said, if you took somebody in time, traveled them back a century, back to 1923, and you put them in this situation, they, they would go catatonic in about 60 seconds. Just the Motion, yeah, yeah, and but we take it completely normal. And what normalizes it? We know, we know everybody else knows the rules. Dean Jackson Yeah, I understood. I Think I remember reading that people when automobiles were first getting started, that people there was fear that your brain might explode at speed. Oh yeah, 30 miles an hour. Speaker 1 Yeah, yeah. Dan Sullivan Yeah, well, and I think that there's. I Don't think that was a stupid worry, you know, we just had never, experienced. Nobody had ever experienced speed like that. You know, yeah, and I think one of the attractions of Maritime travel, let's say, two or three centuries ago, like one of those sailing ships with full sails and, you know, properly constructed, you know the whole structure of the boat was meant for speed and you know they could get up to, you know, if they had a tide with them and they have current with them and everything else, they get up to 30 miles an hour. You know, at some speeds, you know, and this were sailing ships, you know, and that must have been extraordinarily thrilling to. That was about it, for you know, all of human history, up until trains. Dean Jackson Horses, I guess I mean. Dan Sullivan Think about probably about 30 horses, horses probably about 30, you know, they would be. They would be that that fast and you know. But then all of a sudden, geez, you know, you know they were getting in. And from the Wright brothers, in 1903, I think, the Wright brothers, their first flight, you know, which lasted about 15 seconds, and and to Even the second world war, at the end of the war, they were introducing jets that could fly 500, 450, 500 miles an hour. Let's just yeah. But we've just showed you that the human brain adjusted these things, we normalize. Yeah, you know, Well, number one skills that humans have is we can normalize new situations really quite quickly. Yeah, that's true. People saying you know this, all this AI stuff, yeah, I don't think our brains. So I said we'll normalize it just like we did anything else, you know we will normalize it. Dean Jackson It's so. It's so true. I've been getting, I've been seeing a lot of you know, what I wouldn't call AI enabled. You know, you know I've been seeing a lot of AI content or outreach, and you can. I was thinking about Jerry Spence and he wrote a great book called how to Argue and Win Every Time, and he said that our brains are equipped with psychic tentacles that are reaching out and testing everything for truth and realness and congruence, and these psychic tentacles can detect what he calls the sin clank of the counterfeit. I thought that's the truth. Dan Sullivan You could tell that something was not written by a person. Yeah, I mean, on my birthday there was a company party for me. They do it all the time. Usually they lied to me in some way to think it's something else, and there's this big party. When they put it in your schedule, they're not gonna have to lie, and so, anyway, I go in and there's, this person gets up and, on behalf of the company, gives this very, very flattering talk about me. And I could tell she was five seconds into it, this chat, gpt, I could just tell. So afterwards I went up to her and I said, did you get a little art of AI help with that? And she said, yeah, I did a show. And I said, yeah, right, and you know, what's missing is that we have a feel that there's a heart there, there's a mind there, there's a soul there when it's human. Dean Jackson What do you know? You know what one of the what I take as one of the highest compliments I've ever received about an email that I sent is Kim White said to me, or Daniel said to me, that you know. He says I know that these emails that you're sending are sent to thousands of people, but when I got it I always think it feels like you're speaking right to me and that was really that was really something you know. As a guy who's a energy plumber worker, you know whose whole thing is being coming into energy, yeah. Dan Sullivan Well, it's really interesting. We went to see we're in Chicago today and Joe and Eunice and Mike Koenigs were here early, so they come in for Monday and Tuesday, but they came in yesterday and then Daniel White was with us and we went down to the theater to see personality because Joe hadn't seen it and the others hadn't seen it and there was an extraordinary actress in this play, or I don't know her last name, but her first name is Alexandria, and she plays the role of Lloyd Price's wife and she turns out to be a complete and total scammer. Like she's getting them for his money, she's getting them for his celebrity and everything like that, and when he goes through rough times she gives him a rough time, you know, and anyway and then later on. she plays a completely different person who seems great. That's actually the person depicted in the play is Bertha Franklin, who is the, who is the older sister of Bertha Franklin, okay, and she seems this great hit to actually Janice Joplin became famous for her called A Piece of my Heart, and she just knocks it out. And then afterwards I meet her and it turns out she's 19 years old. You know, she's 19 years old and she's easily portraying someone in their 30s, you know. And as an actress, as a singer, the way she moves and everything, you get a sense that she's you know. And but I was introduced to her by Jeff Mattoff, who was the producer and writer of the play, and I said I wanna pay you a compliment and I said I want you to know how much I totally disliked you as the play won you. Just, we're just a horrible person. And she said, oh, oh, thank you very much. That feels so great. Dean Jackson That feels great that you I love it, I love it yeah. Dan Sullivan Because she was supposed to. I mean, that's it calls for her. To be that type of person and she nailed it, but she's 19,. You know she's 19 years old and it was really quite you know, but you really, I mean I, but I spotted her from the moment she came on stage. This is a scammer. I can tell this person is a scammer. You know, oh, that's amazing, but I do think you're going back to the jury spent comment that you made. I'm gonna read that book. I'm always interested in winning. Dan Sullivan I'm always interested in winning an argument, you know. Dean Jackson Yeah, yeah, no, I would highly recommend. I mean, I tried to avoid. Dan Sullivan I tried to avoid them, but I said you know I can't avoid them, I wanna win. Dean Jackson Well, and this is he's talking and this is like it's like one of my top five wisdom books ever, like it's, I think, one of the biggest impacts on me and his. Of course, you know who Jerry is the attorney, yeah, yeah, yeah, it's a defendant of Mel DeMarco's and the whole thing's never lost a case and the. You know he thinks in the proactive thing about. You know he's using argument in the sense of your idea. You're more persuasive, what you're more persuasive. Dean Jackson You're a person. That's what the lawyers make an argument. What's your argument for your idea? here no. Dean Jackson And this is how he's presenting things, and it's just been such a such an amazing, such an amazing thing, so I would highly recommend it. Dan Sullivan I've never experienced Dean Jacksonin an argument but, maybe it's all argument. Dean Jackson It's all argument. That's what he's saying. That's exactly right, the best way to win is to win. Dan Sullivan Actually, you've never seen Dean when he wasn't arguing. Dean Jackson That's right. That's it feels like that's the point of it. It's the best way to win an argument is to not make it feel like you're in an argument. Yes. Dan Sullivan It's just, you're in normal experience. Yeah, right, yeah, but the thing of normalizing. Peter DM Monace and I had a podcast about three weeks ago and he was talking about the future and everything else. I said you know one thing I've noticed? I said and I've got I'm closing in on 80 years of dealing with the future. You know probably didn't yeah, really. You know probably didn't really have it as a mental capacity 80 years of guessing and batting Six or yes, ain't batting, but I said, you know something when you get to the future, it's always normal, it always feels normal when you get to the future, yeah, no matter how different it was from the past. The moment you get there and you're and. I go back to your, the Jerry Spence line, that every second we're feeling out what's coming next. Okay, and so it's not like you suddenly went from white to black or you went from light to dark and then you went through infinite little second by second, gradations of adjusting yourself to a new set of circumstances. Yeah, yeah, yeah you are absolutely right and that's, you've closed down your thinking and you're not taking in the new stuff. You know, I mean, that's also possible. And then you know, I say people, people sense that something's changing in different ways. Some people, some people. All you need is to touch their head with a feather and they say oh, something new is happening. Some people. Dan Sullivan you need a sledgehammer and some people need a Mack truck. Dean Jackson Yes, exactly Wow. Yeah. Dan Sullivan But the big thing is that I'm super sensitive, you know, to changes of circumstances or something I notice is out of place or something's happening. And I get that sense about the whole world right now. And I think you know I'm very influenced by Peter Zion's take that we've been living in essentially an artificial world since the end of the Second World War and it's been overseen by one country and its military just to keep trade routes reliable and on time. And now that country's decided that they've done that for enough and they don't want to do that anymore and they want to get back to their own affairs. And everything vibrates and shakes just because of that one decision. Yeah. Dean Jackson Yeah, that really is. I mean, you look at it, you think about it since the, it's true, right Since the. You know, I often think back then to that, the big change, the book from 1950. And. Dean Jackson I think if we were to look at the you know, the big change from you know, 1973 to 2023, that's been, that's really you think about all of the changes that are going to take place. And what I really wonder is are we entering into another phase of the period from you know, 1950 to 1980 where there's not a lot of, where it's more of a normalization? Right by 1950, what you were saying is it feels normal. By 1950, it felt normal that you have electricity and radio and you go to the movies, and you've got TV now and you've got an automobile and you're living in the suburbs and we're flying on planes and everybody's got a telephone. All those things felt probably normal. Dan Sullivan Why was it that I was in 1950 and felt normal to me? Felt normal to me Exactly, yeah. Dean Jackson So you didn't feel the sense of why, then, how it was to go from, you know, not having these things to having them, and you enjoyed that 30 year period where, I mean, what would you call the difference between you know, like, do you buy into that premise that from 1950 to 1980, there weren't the same level of changes from 1900 to 1950, or was it just a mass of migrations? Dan Sullivan Yeah, I mean you can take cars, for example you know, Cars were kind of stylish up until about the early 50s and then they started taking on this very, very conforming they you know, they got a lot longer, they got a lot bigger and they were like rodeoids. Dean Jackson Right, right, exactly they can't. Dan Sullivan and that continued and meanwhile they were getting blindsided. In the 60s I probably started low in the 50s with Volkswagen, but then you started getting these really small sort of stylish imported cars, you know as they came over. And then they really got their clock cleaned in the 70s, you know, but there was. I mean you don't look back at that period, 1950 to 1980, as a particularly stylish or the only one I can think of that, and they really stuck to. their look was Corvette, corvette came in around 54, I think 1954 is when it came in. And it was, and Thunderbird came in at the same time. This was Ford. You know Chevy was Corvette and Ford was the Thunderbird, and then Thunderbird went all over the place. You know it changed every and then it disappeared and then they brought it back. But the Corvette if you look at a Corvette for this year 2023, and you look back at the original Corvette, you can see that this is the same car with numerous, you know, technological changes. But no, it's very definitely a Corvette today and it was a Corvette back there. They've made the only American car that I can think of that maintained its look over that long period of time, but it was great. It was great to begin with and they didn't screw it up, you know. But planes, you know. 1950s, you were already when the first 707, the first well, you had the DeHavilland comet. That was the British plane, was the first real no worthy, and that was around 1950. And they could do 550 miles an hour. And they do 550 miles an hour. Well, they still don't do that because that's the optimum speed for the combination of fuel, passengers, cargo, and that is 550, you know, I gotcha, yeah, but I think you're right, I think you're really right. And computers were coming in, but they weren't a big deal in 1980 yet, right. Dean Jackson Exactly, there was the beginning of them. It was like you either. If you were looking back now, like on it, if you were paying attention, you would have seen the seed of everything was kind of getting into position. The transition from mainframe to personal computing. That was a big thing but it took a while to you know. It took another decade to get to that level. Dan Sullivan Yeah, really, television was still the trade networks. Dean Jackson That's exactly it. I mean from 1950 to 1980, it was really just the three networks and that's where everybody had a very homogenous experience. You know everybody watched the same. You know I love Lucy and Guns Most. Ed Sullivan Show. Dan Sullivan Ed. Dean Jackson Sullivan Show Exactly. Dan Sullivan Yeah, yeah. Dean Jackson So when the Beatles came, all they had to do was be in one place. Yeah. Dean Jackson And on the Ed Sullivan Show they're automatically a rantic. Dan Sullivan You could see it in music too. Yeah, If you look at the last 10 years, let's say, of the biggest grossing concert tours, they're all guys, mostly guys who are in their 70s. Because they became famous. Dan Sullivan They became famous when there was a national audience. Yes, that's right, there's not a national audience for any particular star these days. Dean Jackson Well, that's where I was going with this that there is, in a way, that YouTube. Is that now for the new generations, right, like they're growing up? The kids that grew up now they all know who Mr Beast is, they all know Casey Neistat, they all know the top YouTube star way more than television. Dan Sullivan Well, here's a question I have for you, though. What I noticed is that there was a continuity between the generations, in other words, that when Elvis came on, people in their 50s saw Elvis, people at five saw Elvis on the. Ed. Dean Jackson Sullivan Show. Dan Sullivan I don't think you have this cross generation awareness of great stars. Dean Jackson That's true. That's exactly right, because nobody, not everybody's gathered around the television with their TV dinners watching the same shows all three generations and one now watching them with the kids and the parents and the grandparents. Oh, what are we going to watch on television tonight? They're often in the room with their iPods and their phones looking at their own individual, everybody's their own individual. Entertainment director. Dopamine dealer. Yeah, it's interesting. Dan Sullivan My sense and here I'm kind of interpreting the predictions that Peter Zion is making about the way the world's going to go on the future it's actually going to look quite a bit like the world looked like before the First World War, so back in 1914. So what he says is. There's now going to be regional markets and regional political alliances. He gives a series of examples of that Anywhere that the US pulls its military out of, and the first area where the US has pulled its military out of is the Middle East. There's no presence of the US military in the Eastern Mediterranean or the Red. Dean Jackson Sea. Dan Sullivan The reason is the US is self-sufficient for oil. They're completely self-sufficient for oil and gas. The US is the lead exporter now of fossil fuels. I think, that's why the rest of the all of a sudden, there's this anti-fossil fuel movement. I mean it's one of the reasons. There's never one reason for anything. It's always a confluence of different forces. But the US was just doubled down on the Middle East because they needed the oil. The economy needed the oil, the world that they traded with needed the oil, so they had to protect the sources of oil. But fracking fracking is one of the great breakthroughs. They can get fuel out of the rocks and it's really good oil. It's really. I mean, it looks like baby oil when it comes out. It's like Johnson's baby oil. It's the purest, cleanest oil in the world because it's just oil. There's no grime and dirt and everything that comes up with it, just the oil comes up and then the gas comes along with it. And that changed the world. Dan Sullivan I mean that just utterly changed the world. There's one event in the last 30 years, since the Soviet collapse, that changed the world. It was the fracking, the American fracking revolution and Texas Permian basis, because once the US doesn't need anybody else's fossil fuels, then they rethink their entire military, they rethink their entire political, they rethink their entire economic view towards the world and they're the spoon that stirs the global soup. Yeah, so I think that was a huge change and I think that a lot of the changes that are taking place right now are a function of that breakthrough. Because it's a transportation breakthrough, because you saw all you want about electricity those freighters aren't electric. Dean Jackson That's true, but it's funny, the US military the staples are nuclear submarines and ships that can go forever. Dan Sullivan Seven years, seven years without I think the subs are seven years. The aircraft carriers, I think, are about the same and they've had no killing accidents with those since 1953. So it's 70 years. They've had crises, but nobody's been killed. Dan Sullivan There's been no radiation and I think that's coming back in a big way. I think that they've Mike Wanler, who is a free zone terrific guy from Wyoming, and he's in the process of manufacturing these little micro reactors. I mean, people think of a nuclear reactor and that looks like the Taj Mahal, it looks like the US capital, it's like with huge smoke stacks. These are the size of a standard carrier box. So if you think they're 40 feet or 20 feet, the ones that go on board ship or they're on trains or they're on semis, and this is about 40 feet, so you can walk into it. It's probably about six feet, six feet by six, eight feet by eight feet. I don't know what the dimensions are exactly, but and it's a nuke, it's a little nuclear station. They use spent nuclear. They use this spent nuclear fuel or they have a new kind of salt compound that they use. So think of it. You're building a factory, like outside there's a lot of factories. I see the area north of Toronto now the number of warehouses and factories that are going in. They're immense. Up the 404 and up the 400. Dean Jackson And anyway. Dan Sullivan But the US is going. Us, Canada, mexico are going through a huge reindustrialization with new factories. But you're outside the city and you got a farm line. You got 600 acres of land and you built a factory on it. What you do is you bring in the little nuclear power plant first, and then the entire energy that's needed for building the factory is supplied by that little nuclear plant. And then when it's built, the nuclear plant powers the factory and it's manufacturing thing, and you don't go to the grid at all. You don't have to pull any electricity from the grid at all. Dean Jackson Wow, that's a big deal. Totally self-contained, it is a big deal. Dan Sullivan Yeah, you're putting in a new housing development, I think it's north of Las Vegas they're building a new 100,000 person city. It's called the Galaxy City. It has put a nuclear, it has put in three or four of these little nuclear plants into it and you don't have to. You build the houses, you build the stores, you build the businesses, you build everything, but it comes from the little nuclear plant. I think that's breakthrough. Dan Sullivan I think that's a breakthrough. Dean Jackson Yeah, and that's the model of it, I guess, in process right now. Yeah. Dan Sullivan Yeah, actually, paul Van Dijn, who's a FreeZone member, has got the complete engineering contract for that new city. Wow. Dean Jackson Yeah, these are amazing times, you know, like I think. But, they're completely normal. What does it look like now in a normalized world where you can literally go? Dan Sullivan anywhere you tell people this sort of thing, they say, oh, that's interesting, that's interesting yeah. Yeah. Dan Sullivan Yankees went last night. Right exactly. Oh. Dan Sullivan Taylor Swift. Taylor Swift, you know she's got 150 million hours. Now they're having trouble getting ticket story concerts now and they're stealing the pirating live stream from her concerts and I said, oh, that's interesting. Yeah, that's pretty cool. Dean Jackson Yeah, I wonder. You know the? So if that is true, then if we're in a stage right now- where you know. I mean Cloudlandia is, less than you know, viably, 25 years old in the first 25 years of it here. Everything, all of these things are normalized here. If we equate right now 2023 with 1953 kind of thing that all the infrastructure of the big factories innovation wave. All of that was in place. We had, you know, radio, television, automobiles, movies, all of that. Whowhat's the similar playbook for thriving in this? You know, next 25 years? Where it's not, you know, I think. If you look at AI, I don't see anything on the horizon that is as big an innovation, possibly, as what the Internet and all of that has brought for us. Dan Sullivan Yeah, because AI is only meaningful because of the Internet. Dean Jackson Right, it's. I think the pinnacle achievement of the Internet is that we've gotten to a point where you know there's an artificial intelligence that knows everything that's happened on the Internet so far and can access. Dan Sullivan No it doesn't know anything that you want to find out. You can find out with a few prompts. Yeah, I think that's it. Dan Sullivan It doesn't think. It doesn't feel, it doesn't understand it just smells like sardars. Yeah, yeah, yeah. Dan Sullivan I think that's a big deal. But you know, what really strikes me is the huge difference from the 1950s because I was, you know, fully active through that entire decade of the 1950s is that the way to succeed was to kind of be good at standardized, conforming activities where you were guaranteed employment. You were guaranteed you know, lifetime employment if you, you know, got into the right place, and it seems to me that that is 180 degrees changed. Dean Jackson Yeah, yeah, that there's now. Dan Sullivan you look, just be good at just just be good at nine word emails, that's right. Dean Jackson That's the truth, isn't it? And that's it. Dan Sullivan Yeah, or little more creative new book every quarter. Dean Jackson Yeah, so I think, what's going to be fun is to, you know, track the zeitgeist with your, with your trail of 90 minute books. That's kind of a you know how many is this? Now, which one is this? Dan Sullivan This is the one. The one you're reading is 34. And, and I'm just getting to the final stages of the 35. I do it by quarters, so it's quarter 34, book 34. And this is quarter 35. I did, I started on my um in my right, you know, within six months after my 70th birthday, and I said, you know, next 25 years, I think I'll write a hundred books. A hundred books, yeah. Dan Sullivan Yeah and uh, so I'm, I'm on track, you know, and um, but the the thing about it is is that, um, and we had the conversations back then of how fast you could, you know, turn out a book, and we had a little one week contest where we both created a book and one week, and you know, and uh, and and so the the whole point is that it's just a quarterly process, you know, as part of the it's just normalized. For a lot of people, writing a book is the scariest, scariest project of their, of their life, you know you know, right, yeah, um, uh, you know. On their gravestones says didn't get the book finished. Right, I mean you know, or uh, we're on chapter 38. Dan Sullivan I said well, I saw that problem, just make each chapter a book. Yeah, right, exactly. Dan Sullivan Yeah, so the, I think the um thing is. But think about 1950. I couldn't even conceive of how you could turn out a book like that, you know yeah you know, it's all internet based teamwork. I mean, everything I do is internet. I've been cartoonist. I see him about once a year, you know personally. He lives in Prince Edward Island and, uh, the smallest of the Canadian provinces. Uh, way out, way out of these kind of Cape Coddage type of place. And you know and I see him. He's in Scotland. He's living for Scotland for two weeks tomorrow, so we'll have a little interruption. But uh, you know it's all on the internet he's, and zoom has been a wonderful breakthrough, you know. Yeah, he can actually draw the pictures. Dean Jackson Do you um? Do you storyboard the, the cartoons, or talk about what, what you're seeing for them? Dan Sullivan No no no, he just gets the rate on. You know, he gives a page on zoom so we're off to the side. You know our two little pictures are up to the side. And then he draws the two page outline, because there are always two pages in the book format. And then he we say you know, I think this starts in the center. I says I think something in the center and I think it's a person and the one thing we uh, at a certain point we just didn't pay any attention to the galley in the middle the you know the separation of the two pages we just treated it as a single page and that was a great right. Exactly, and then we um uh I have a fast filter that I've created laying out what the chapter headings are and what the context of the chapter is, and then we read it through and I talked to him and I said, okay, so what's this look like? You know what's this look like. You know where's it start. Where's the center of action? Yeah, center is a lower left hand corner, is it? And yeah, if you look through the cartoons to this one, you'll notice that the real energetic center of the cartoon moves around. Dean Jackson Yeah, yes, I love it. I mean, I'm looking at the. Nobody's in charge, you're completely free with the, the arrows in the path and it's just. Yeah, I like that idea of just treating the whole two pages as one. Yeah, one thing that makes sense, yeah. Dan Sullivan And if you um said to people you don't mind the separation between the pages and the middle because you have to do that for the book, and I said, yeah, I don't know they're, they're, they're. Their mind has eliminated that separating thing down the center of the human brain. Yeah, treats it as one thing you know. And I said oh no there's a separation down the middle of every cartoon picture and I said really, and I said yeah, look. And they said, oh my, I never saw it. Right, that's great yeah. Dean Jackson It's very obvious in the what the world is made up by you. Yeah, just big circle. But as you're looking at it, it looks like one one thing I like this I'm, you know, I have a um, you got to have a wonderful designer who, uh, you know, can do these kind of things. It's so, uh, it's so nice to be able to articulate with words what you're looking for and have somebody be able to interpret that and deliver what you're looking for, you know. Dan Sullivan Well, the interesting thing is, uh, t um, uh, we have two kind of artistic skills with Amish. Amish is Amish, mcdonald is my cartoonist name, and we've been working together now for you know long, long time, you know. But the other thing that's happened is the technology has gotten so good, okay, and uh, we were just finishing one off before he took off for Scotland and literally um, dean, I could say I said okay, let's put that into the complete color spectrum, and he hit a button and the whole background was a complete color, you know, sort of like a. It went from the colors of the spectrum and but it was sort of a continuous change. You know, it wasn't right, uh, separate colors. And I said, okay, now uh, the characters here. I said let's move the characters around a little, and he moved them around and everything like that. And I can remember first working with my first computer artist back in 1990, let's say, and the changes that Hamish and I just made in about. I would say two minutes would take two and a half days. Dean Jackson Yeah, and that amazing right. Dan Sullivan Chip speed and the great capabilities of software, you know, yeah, and it's. I mean it just goes together. I mean we used to, we used to take about um, I would say it would take about three days, three days of three, the three days work to get a cartoon done, and now we do the storyboard and he checks in the next day and he's got it almost completed. Artwork. Mm, hmm. Dean Jackson Yeah, so, uh, that's great, yeah, that's great. Dan Sullivan And I think that's a I. You know the fact that he can do that, and uh actual intelligence right? Yeah Well, evan Ryan, who was one of our panel speakers on a, he's got a neat little book and we're going to send it out. Maybe you already have it, but it's called AI as a teammate. Okay, and uh, he's putting our entire company, 130 of our team members, through uh starting in September, and it's six modules, two hours each, and all they do is analyze their work between what's their unique ability and what shouldn't. Somebody else could do, so anything a who can do. Then you find the AI who, who can actually do it without having to hire another person. Dean Jackson Oh, nice, I mean. So that's yeah, talking about being able to for people to uh multiply, you know yeah. Dan Sullivan Yeah. But he says, uh, people freak out about this word AI. He says zoom is AI. He said the internet is the AI. He said you know all the programs you use on the computer you know already from you, know from Apple or from ours are mostly Apple, you know in design is artificial intelligence. He says it's just automation. He says don't talk about artificial intelligence. He says it's just automated. Okay A machine function can do what a person used to be able to do. He says that's all that it is. And he said you know, that's been going on for a long time. Dean Jackson Yeah, well, and you still have to just think about what you're trying to do. Yeah, you still have to understand what the outcome you want. Yeah, yeah. Dan Sullivan Yeah. Yeah. Dan Sullivan That's the big skill. Dean Jackson The big skill is being able to identify what you want. Dan Sullivan Yeah, yeah, that is the skill of skills that is. That is that is. Yeah, yeah, yeah. How many years? Dean Jackson did you do that every day? You said, well, it wouldn't be the same without our appearance from theory. Dan Sullivan Yeah, Well, it just shows you that you know that there's real progress to be made in that field, Anyway, anyway, yeah, I did 25 years. Dean Jackson I have 25 years every day. Dan Sullivan What do I want? Every day for except for 12. Dan Sullivan So there's 9,131 days and 25 years. And I did it 9,119 days and you know and and and and. What I got really good at over that period is just, in any situation, kind of knowing what I want, you know and and and. The one thing I cut off of you know I want this and the next. If you wrote that down for an AI program, they'd say the next word is because. And I said I just leave the because off because I want the truth, because is some sort of fiction. I'm making it up to make it. Everything is made up. Yeah, yeah, everything is made up, yeah. And so so I got real good at that and, you know, my life changed from the first day to the 25th day. My life really changed. Coach came into existence, my partnership with Babs came into existence, strategies, strategy circle, and then a whole bunch of other tools came into existence, you know. So, yeah, it's a great skill. I mean, if you know, if, how would these? Dean Jackson is there? What were the? Were there any particular prompts? Let's call it in modern terms that you would use or or no, I just I would go through that process yeah. Dan Sullivan Well, I just had to do this every day. You know that that was I committed myself. I had just gone through a divorce and a bankruptcy on the same day, in August of 1978. And I said you know, the only way I'm going to come to grips with this is to take total responsibility for what's happened up until now. So no blaming anyone else, no saying and no going back and reworking it. If only I had done. I said, let's just accept it, that and that I wasn't. And I said, I came to the conclusion all that bad stuff had happened because I wasn't telling myself what I wanted. Okay, I was expecting other people to tell me what. Dean Jackson I wanted and. Dan Sullivan I said so next 25 years, I'm just going to get really good at telling myself what I actually want and that's it. That's. That was the only requirement and it could be a set it had to be at least a sentence. It could be a whole page, it could be two pages, but it had to be at least a sentence once a day, and I just did it for. I just did it for. I had notebook after notebook after notebook after notebook. And yeah and we had a flood, you know, in our business last August and all these files were in the basement. That got flooded and disrupted and they're all gone all the, all the files, all my notes are gone and I feel so, and I feel so freed up. Right right. Dan Sullivan Did you ever? Look at those Did you ever. No no, never went back and the and the reason is it was the skill. Dan Sullivan it was the skill I was developing. That wasn't what I wrote down, Right yeah. Dean Jackson Yeah, yeah, this is that's really but we went to Matt. Dan Sullivan if I hadn't done that, I wouldn't never been in position to me to Because you never would have started strategic coach or never would have gotten off the ground, started looking for certain kinds of people. Right. Dan Sullivan You being one of them. Well, I'm glad you're here I wanted someone who is incredibly smart, and if only he'd apply himself. Dean Jackson And a lot of them. You want a lot of those people. Dan Sullivan Yeah, and money comes easy, money comes easy. Yeah, the great ones, and once they have a purpose, the money flows, yeah. So anyway, I got to jump early because I have a little bit of a question, Okay my friend Daniel Wait in about five minutes but real pleasure. Yeah, thanks for the feedback on the geometry book. You know, this one surprised me. You know, this one caught me by surprise. Dean Jackson Well, it's fantastic, like I was curious what it was going to be about. You know, when you look at the, just the title geometry for staying cool and calm. And now, as I look through the content, this is my. I'm going to pretend I'm hopping on a flight to Chicago right now. Yeah, toronto, and read the whole book in one hour. That's my, that's my next hour right now, yeah, good. Dan Sullivan Alrighty. I got a question yeah, thank you very much. Dean Jackson Next week I'm good. Okay, good, me too. Dan Sullivan Bye, okay, bye.

In this episode of Cloudlandia, we journey through cottage renovations, explore the landscapes of North America, and decode the power of vision and reach in building successful ventures. &nbsp SHOW HIGHLIGHTS The episode begins with a discussion about cottage renovations, exploring the landscapes of North America, and building successful ventures. The hosts discuss the renovation projects of Mr. Sullivan and Mr. Jackson, the smoky Quebec forest, and the history of the Canadian forest industry. Insight from Peter Zion suggests that even if the U.S. population doubled, there would still be room to spare, and Florida's unspoiled grapefruits are also discussed. They introduce a useful tool called the FAST filter, a quick 15-minute method to help evaluate the success potential of any project. The episode covers three fascinating life roles: everything is invented by someone, no one is really in charge, and life isn't always fair. Productivity strategies involving intense physical feats are discussed, along with the hosts' experiences with rising early and its surprising effects. Steve Jobs' philosophy of creating technology that's not only functional but also beautiful and user-friendly is another compelling topic. The hosts critique Bud Light's marketing choices and emphasize the importance of getting feedback from the right audience. The episode explores the concept of being the buyer in ventures, with examples from Mr Beast's Cloudlandia and the strategic approach of Prime energy drink. Finally, the hosts emphasize the importance of maintaining quality control for your product, finding the right partnerships, and understanding that everything in life and business is a guess and a bet. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean Jackson Mr Sullivan. Dan Sullivan Ah, Mr Jackson, are you enjoying your play show four seasons. Dean Jackson Yes. I'll tell you what it's so nice that everything's done now. It's like having a new renovation. We got new carpet, new hardwood, new wallpaper in the kitchen. Everything's all fantastic. Done now, finally. We're excited about that. How about you? Dan Sullivan you're up at two o'clock it's yes, I am, yeah, and it's been spectacular. We've done really, really great, you know, sort of that idyllic cottage, culture, weather and yeah and although it was very smoky for the first two days. Oh yeah, Because we have Quebec, you know yes. Dean Jackson In. Dan Sullivan Canada, in Canada, you always play with that Quebec. Dean Jackson That's right, that's right. It was just separate already. Come on, yeah, yeah. Dan Sullivan But this is a big forest area on the very west side of Quebec which is basically forest. You know, hundreds of square miles of forest. So even though it was a major fire there was, it didn't affect any towns at all because there are no towns. Dean Jackson Right, right, the Great Wilderness. Dan Sullivan There is so much nature in this country. Yes, absolutely. Dean Jackson Yeah, yeah, how's your construction project going? Dan Sullivan Well, we, you know the wheels of government approvals here really grind very slowly, and so we have to get a demolition. We have to get a demolition thing first, and we're going to have it done after the college season, the cottage season is over, and it'll be that'll. You know, that doesn't take very long, that takes a week or two. And then we have to really get the cottage fine tuned. The new design this is second. For those who are listening, this is a joining property that we have with our main tree, so we'll have about 300 feet of frontage on the water with a two, and they go around a bend, and so one of them is facing sort of more west than south and one of them is more south, so there's a curve. Dean Jackson And this is old rock. Dan Sullivan This is, you know, this is Canadian shield rock. Yeah, and this is 4 million years old rock and it's. It's a very striking locale, you know and. Muskoka, of course, is the great cottage country. We're in Halliburton, which is to the east. It's about you know it's about an hour's drive to the east and this was the great forest industry part of Canada like 1800. And the. British Navy came. The British Navy's ships were mainly wood from this area. Dean Jackson Oh well, they had a huge number. Dan Sullivan It was the number one industry in Canada, in what is now Canada, in the 1800. And yeah, and of course they thought, you know, there was just so much natural resource that they just cut and cut and cut. And then somebody said you know, maybe we should replant. Dean Jackson We're going to run out of wood. Yeah, exactly. Dan Sullivan Yeah, well, yeah, I mean, but it goes on forever. I mean it's not just here in Ontario, it's in Quebec, it's in when you get to Manitoba. You know you have all that and it's just goes on forever. So you know, it's no wonder that you know the big complaint about modern Canadians and modern Americans, how wasteful they are. Well, when you've lived your whole culture where you couldn't run out of things. It doesn't make you particularly, you know, stingy. It doesn't make you, yeah. So but I was thinking about that, that interesting statistic from Peter Zion that if you doubled the population of the United States, you know, sort of spreading the new population across the entire country, it would still feel. And you got to 650 million, 616 million. If you got there, the country would still feel pretty empty. Dean Jackson Yeah you know it's so funny, like I did a when just up and I were doing all the big real estate seminars, we were very sort of Western, western United States. you know, weighted, we were doing more. You know over half of the events were in. You know, in California We'd do Phoenix and Palm Springs and LA and San Francisco and Seattle and Denver and you know that kind of all on the Western side and I was making the argument for more East Coast events and got a satellite view of the US by light source. Have you ever seen that map that showed light and you could draw a line, like at the Rocky, like you're right up the middle of the country, and it looked like just the entire right side was lit up, where all the population is Over on the east side very much. And you're saying that makes total sense with Peter Zayam, that you could kind of fold that over even onto the west side, especially in the western United States, there's nothing and that would make no difference. But out of even Florida, if you look at Florida right now, there's 22 million people right now. We're projected for 29 million by 2030. So we're growing up to 15 million people a day right now. But the most of Florida, the entire middle of Florida, is basically the outback. I mean you can drive for miles and miles and not see anything. Dan Sullivan We were way back in the 70s. I went on a trip to Florida and it was on the west side. We were staying in Lakeland Florida. And we had a friend there who was a cattle breeder but he had gotten interested in citrus fruit so he had big grapefruit. But he was in a cooperative so all the work was done by the workers in the cooperative. And the neat thing about grapefruit is that it doesn't spoil on the trees. Oranges- and grapefruits. you can leave them hanging there for as long as you want, they don't spoil. So it gives you some really good timing as far as when to pick and sell. And he was canny. He was kind of like just a canny person. He understood cattle. But we went to a cattle ranch in the middle of Florida and it's like the in the lower 48 states, like the number three cattle ranch in the United. Dean Jackson States. Dan Sullivan It just went on. I mean, we got on the ranch and then it was 30 miles to the homestead, you know we had to drive 30 miles. Once we were on the ranch, but it was right down in the middle, just above the Everglades, and so what we saw is a lot of pigs. You know, there were hundreds and thousands of cattle, but there were a lot of pigs and they just seemed to be wandering around. And so my friend yes, no, no, they were domestic, they were domestic but they yeah they didn't last long enough to go wild, you know. And anyway, he said I said what are all the pigs for? This is a cattle ranch. And he says, well, you know, yeah, you can have beef every night for so long, and he just want to change. And so we go out and just roast up a couple of pigs and eat that. And I said, well, I don't think there's no fences. And I said you don't worry about them. He says, well, how are they going to get off the ranch? Dean Jackson We had to go 30 miles. Dan Sullivan That's a real trip for a short-legged pig, you know. Dean Jackson Right right, right right. Dan Sullivan But anyway, the sheer size, and this is, you know, psychologically, if you go back, the huge difference between the New World and the Old World. If you think about Europe, where every square inch of landscape is surveyed and owned and is populated, I mean I think Holland has the greatest density in any country in the world, even more so than some of the Asian countries. Oh really, wow. And yeah, and then they come to this New World and they just give you 100 acres. You know, like, here we're just going to basically for almost nothing. We're going to give you 100 acres and see what you, if you make an improvement on it over the next five years, then you own the. We'll give you the land for life. You know, and everything like that. And what a draw that must have been for people who had nothing in Europe, especially in. Dean Jackson Europe. Dan Sullivan Yeah, you know, if you can make it across the ocean, we'll give you land and the New World. Yeah, and if all that's taken where you are, then just go another 50 miles to the west. There's a lot and my sense is the frontier took from 1620, jamestown, you know, the first permanent settlement in town, virginia, to 1890,. When they finally surveyed the last bed of whichever western territory, it was In 1890, they, it was all surveyed and they said the frontier is now officially over. You know, we have no more frontier and but that 270 years, really, I put an incredible stamp on probably what would you say? 15 years per generation, even let's say 20 years per generation, so 20, you know it's about 15 generations. And that probably just put a permanent stamp on psyche of the Americans. Yeah, you look at the. Dean Jackson I mean it's amazing now if you take the parallel and you bring it into Cloudlandia, if you count Jamestown, if Jamestown was 1996, you know when everybody started kind of landing in Cloudlandia even though there was no infrastructure, really there was no, you know, no electricity, no, all of that stuff. You look at the highway system and we liken the development of Cloudlandia over, you know, a generation and a half here. Dan Sullivan Well, and that's, and we're never going to run out. Dean Jackson That's the amazing thing. Well, there's an infinitely. Dan Sullivan There's an infinitely expanding frontier in Cloudlandia and you're not trespassing. You're not really trespassing in the same way you do on the mainland, right yeah. Dean Jackson And I think that's why? 0*Dan Sullivan* you know the chat GPT took over. You know which is the latest new adventure in Cloudlandia is chat GPT that if you look at the numbers, they say 100 million. Right away, 100 million people are using it and I said but not everywhere, not everywhere and my sense is that it's. I was just breaking it down. I said it's mostly Americans or people connected to it. There are people connected to America digitally. It's probably males, they're probably single and they're probably between 25 and 45. And they just want to go places where nobody's gone before. And this is they got a vehicle for doing this, and that's the frontier, that's the frontier mentality. Dean Jackson What's beyond the? Dan Sullivan settled territory. What's beyond the settled territory? Dean Jackson Right, right, right. And what are you going to settle on the territory? I mean, this is the really. This is the thing. It's such amazing times, like a couple of things that that have jumped out over the last little bit here. Here I just saw that Mr B Again now with feastable new company is chocolate. Your confection company is global. Now They've got in there all over the world. They've taken over the United States and things. And I read what happened in the last few weeks is Mr Beast has sort of soured a little bit on on Mr Beast burger as a as a collaboration, in that he can't control the quality of what the product is being delivered. Right. There's a little variation because it's going, you know, it's expanded so quickly and there's so many restaurants making the, you know, making his burgers, making the menu, and that was a collaboration largely driven by someone coming to him with that like virtual dining concepts. But Robert Earl was the driver of that. And so, if we take the VCR formula, robert Earl went to Mr Beast with the capability offering to bring him into the burger business with tapping him in his range Right. Dan Sullivan So it wasn't there. Dean Jackson It wasn't driven by Mr Beast and it wasn't Mr Beast capability to to do the thing. Now feastable. What they did was they started with division and they sought out the capability and they're the. It reminded me of your always be the buyer. That there's a difference where, with your the visionary, you're the buyer of this Right. Your your partnering with a capability that, if you have the vision and the reach, partnering with the capability is that's kind of the power position and the difference between feastables, which is packaged goods that you can 100% controlled quality of, and then partnering with Walmart as reach to multiply the reach that you have a physical you know Mr Beast's Cloudlandia reach with an outlet at the largest footprint retailer reach in the country Makes a huge, huge difference. It's a product-based thing. I look at prime. There's another major story in the VCR world right now, which is prime energy drink, which was driven by Logan Paul and KSI another you know, two big global YouTubers who have partnered to make this energy drink and they're, you know, last year sold 250 million dollars of this energy drink and now they are kind of funny how this the you know it's like VCR squared. They are now as an entity, a capability, partnering with other big reach outlets like they. They're the official hydration of USC, the ultimate fighter competition, the Dana White big MMA thing, and they were just announced as the official hydration of the Barcelona football club, which is a huge international thing, and they did it with Manchester United and those guys are there's no limit to where that's going A package, good product that they're the driver of the. Dan Sullivan Well, and, as you said, the central issue here is quality control. Yes yes, I mean a shitty restaurant. Anyway can produce shitty, mr Beesburgers. Dean Jackson That's exactly what I mean. Yes, that's the thing, right that you're, rather than having something that you can just deliver to somebody in the experience, the unboxing, it's only just distributed to some. Dan Sullivan Well, you know my newest quarterly book is called the Geometry for Staying Cool and Calm, and one of the there's three roles which we've You've very kindly talked about on the podcast. The three roles are everything's made up by someone sometime. Okay, sometimes someone made up something, so things that are thousands of years old, it was still. Someone at some time made this up. Somebody wrote it down, you know. And somebody said, well, what about the Bible? And I said somebody wrote it down. You know it was just a discussion until somebody wrote it down, somebody. Okay, so the big thing is that if you take the three roles, everything's made up. Nobody's in charge, and number three, life's not fair. There's some byproducts that come out of that, and number one of the things that come out of that is it's all guessing and betting. So, the future is all about betting. Yeah, the future is all guessing and betting, you know. And so when you hear somebody this is very definitely technology is going in this direction what you have is someone telling you that they're guessing on something and they want you to bet on it. And so this whole notion that the future is predetermined is silly, because even with Mr Beast, who knows the power of YouTube I mean, he's proven that he knows the power, just with his community is hundreds, you know more than 100 million, but he's guessing what he can do with that community and he's betting. So Mr Beast, mr Beastburger was a bet, okay, and took up time, took up energy, took up skills, took up probably some money, and with him it's not so much money, it's just how does he want to spend his time, you know that's really, I think, his biggest thing is not wasting time, you know but he just tested on something. And now one thing he's learned we have to control the product. That's. That's a useful learning. I'm sure he didn't lose any money on Mr Beastburger he's still going strong still going strong. Dean Jackson But he's just losing. Like it was an interesting thing, he tweeted that you know that he can't. You know virtual diving solutions won't let him out of the, they won't let him out of the contract or he can't stop. Even he said you know I can't, my partners won't let me stop, even though it's bad for my brand, you know which is really interesting Well he's at 20, you know, at 26,. Dan Sullivan I'm not sure his exact age, but 24, 26. He's learned a powerful lesson that applies for the rest of his life. You got to be the owner. Dean Jackson Yes, always be the buyer. Dan Sullivan Yes, yeah, yeah, and you know he just learned it. I mean, I didn't learn that until I was in my 50s. I'm a committed learner, but sometimes I'm a slow learner. I've got a tool variation for you, OK. Ok, and this was prompted by your raising the topic of Dean Landia. So I've always kind of liked the tool we have called the FAST filter rather than the big impact filter. Yeah, and the FAST filter. The FAST filter, you just write down here's the project, here's the best result, here's the worst result and here are five success criteria. And for all practical purposes. It does 90% of what the impact filter does, but in about half the time about half the time. So you and I are people of a quickness nature that we've got 15 minutes or we lose interest. So I go for a tool that only takes 15 minutes. But here's the thing, and this is a question for you. But I'll just tell you what I did Of all the profiles that we've done the Colby profile, we've done in coach, we've done the Colby profile, we've done Myers-Briggs, we've done Desk. You know D-S-I-D-I-Z, we've print and we've just done the working genius. And everybody in FreeZone is going to get that in the next quarter. We're just sending it out in September, everybody and just go do that profile and they can do that with their teams, and you know the whole thing. But of all of them and I didn't mention it yet, but the one that really struck home for me was the Strength Finder, which came out of the Gallup organization. So my five strengths are number one ideation. You know that if I'm going to take action on something, it'll be on an idea. Number two maximizer. I'm interested in ideas that don't take average things and make them better. I'm only interested in things that take already extraordinary people and make them even more productive. So, maximizer. Number three, self-assurance is that personally, I don't think I can ever get into trouble with a new idea. You know that I always have confidence that you know it'll either work or I'll get some learning out of it. But there's no loss with coming up with a new idea. And number four is context. Is that I'm passionate about how this connects to everything. So if I create something, I immediately want to know how does this connect to everything else I've done? And number five is activator, that there's no idea we're spending any time if it does not lead to action. Dean Jackson So those are my thoughts. Dan Sullivan And you know, experience and the observation of my team would pretty well prove it out that there isn't any one, any other strength on the list of 34, these are the top five out of 34. That would replace one of the ones that are in the top five. Okay, and that's good enough for me. That's good enough for me. I said I don't think so either, and so what I did is that on the stra, on the fast filter, you have five success criteria, so I just put in the five, you know ideation, multiple maximizer, self assurance, context and activator. And then I think of a particular project and I said, okay, so what's the central idea here? What's the central idea here? Ideation, okay, and really make a big jump with it. Maximizer number three that this will, if you pull this off as the real jump in your self assurance, okay, number this actually connects with about five other things that I'm doing, or 10 other things that I'm doing. That's context and number five, activator, and I can immediately see that I can take this action within the next day or two. And then I go back and I write worse result of doing this, best result. So I do it backwards, I do the five success criteria first and then I do worse result and said ah, this is just one of your another hair brain scheme that you get all excited about and you distract a lot of other people. I tell the whole story how this is just puts me in the ditch like other. And then I go to the best result and I said this is a breakout moment in my entire 17 to 29 year life and everything and away we go. And so I just wondered did you do the strength finder, did you? Dean Jackson I did years ago and it's for ideation, ideation was at the top of my. Dan Sullivan Yeah, we're both ideation which probably people could guess yes. And that's what it's interesting, but it'd be interesting because you've got the fast filter on your website. You just yeah, but all you do is that you the first word in the five success criteria are the five strength finders, you just put the first word and then you say and you know, and you can see what that, their explanation of each of those are. But you kind of know anyway. But I'm noticing that it does amazing things with projects. First of all, it gives you an incredible amount of immediate motivation to do the project because it checks off all the boxes where you get energy. Anyway, I just thought it would. Dean Jackson So everybody would put in the fast filter, they would feed their five. Their five strength finders. Dan Sullivan With their five strength finders. So it custom designs it immediately that you're only doing this project for your purposes. Dean Jackson Yes, where could I find my strength finder again, oh. Dan Sullivan Julia Waller. I'm at the cottage and she's in the next cottage. I'll just, I'll see her tonight and I'll just said could you just look up Dean Dean Jackson's strength finders? Okay, great, and if she can't, she'll just give you their contact information. I mean, you do it over again. It's $35, $40, something like that. Dean Jackson So you know you you gotta do it, but it's a very, I think you know, do four or five of them. Dan Sullivan Just take that random, just take five projects and run it through. And you see that it makes you into the total buyer of everything that you do. I don't go into this unless it checks off my five strength finder boxes. I'm not devoting an ounce of energy unless it checks off my boxes, and I think that's as good a definition of what being a buyer for you means as it does you know, anyway, so just thought you'd be interested in that. Dean Jackson Yeah, I'm very fascinated by that because that I've gone through and I've had a buddy on my team through the working genius and James probably put together a team profile that shows a map of where everybody is on your team. So when you're building, you're kind of the next thing. When you're going forward with a project, I know that we need all of the widgets, you know we need everybody, somebody's genius in every aspect of it to get it all the way through, all the way from wonder to synastomy, somebody to follow through with it, and so that's kind of a. I like all these combinations. Dan Sullivan I love what you're looking for, what I'm looking for is just the one tool that works everywhere. You know, I mean I created lots of you know and coach. We've created lots of tools, but I'm just always looking for the one tool that's a really fast tool. That's just the starting point for everything. You know, just yeah, and you know it's like Jack Pell. I'm talking to Billy Crystal and you know Billy Crystal and he said I'm going to give you, billy, I'm going to give you the secret of life. And he holds up his finger, one finger, and Billy Crystal says your finger is the secret to life. And he says yeah, but we're all looking. I mean, especially if you're AD and you're a 10, quick start and ideation is your number one strike fighter, you're subject to a lot of distractions, yeah. Dean Jackson Like hourly, like hourly. Dan Sullivan Yeah, yeah, and sometimes in the middle of the night and so funny that that was where. Dean Jackson Oh, by the way, michael. Dan Sullivan Bruce. I'm meeting weekly with Michael Bruce and he just wanted to pass on his best wishes to you. Oh good, we had some conversations where he's really good at what he's really good. I tell you he's really really good at what he does. Yeah, For the listeners, this is a great sleep psychologist named Michael Bruce. He lives in Hermosa Beach, California, and yeah. And I'm going through a 12 week program with him where I have to diary my sleep every night in the morning. I do that and the whole thing is to get me two things. One is to establish a regular get up time for me which is five o'clock. So this is really good, because I'm in my just finishing my fourth week now and I've gotten up at five o'clock every morning for 28 days and then he won't let you go to bed earlier. I'm at 10 30 now, so I get six and a half hours sleep. But the ultimate goal here is one is that I always have a wake up time that's predictable, so that my system kicks in and creates the sleep drive during the day. I don't have to use meds at night. And I'm down to half of my meds after four weeks. So in just four weeks. I'm off half and then during the day I don't have to use Adderall to propel me for the whole day. So I have an early morning slow release. I have a slow release that I take right away. He's leaving that alone. And at night I have a lunesta that I take just to start the night, and he's leaving that alone. He's gotten rid of the halfway, the two thirds through the night sonata, so that's gone. And my daytime Adderall, like let's say, afternoon, that's gone. So I pre-dropped two of them in four weeks, so it's really good. Dean Jackson Did you get a chance to experiment with telling yourself you could be being happy that you get to have the best two hours of sleep? Two hours here when you wake up. I've tried that. Dan Sullivan I've tried that, you know, but that's a trick that we had. There's this mad, crazy sort of like survival thing I forget what it's called, but where you go four weeks and you're a team of four One of them has to be a woman and you have to climb mountains, you have to swim across you know straights of water, you have to go through jungle and everything else, and you only have 24, 96 hours to pull it off and they have tricks, and one of the tricks is they go on two hours of sleep per night, but it's the last two hours before sunrise and if you wake up at sunrise, your body thinks that you, for four days, your body can pull you, or your mind can pull your body into believing you got full night's sleep four nights in a row, and then it falls apart on the fifth day. Really, you go one. Yeah, yeah, so it's an interesting. Dean Jackson And that you're, that, you know, limiting to six and a half hours, or whatever that worked out to be, yeah, yeah. Dan Sullivan But this is not forever, this is just to get me through this period and I think I think I'm probably at my limit right now. I don't think he's going to push it any further, and but he might. And first it was seven hours, then it was so it was 10 o'clock and then it was 1015 and now it's 1030. So we'll see I've had lots of energy and I've gotten lots of things done. Dean Jackson But what I've done is wherever, why. I'm curious about why five am. Is that? No, you choose that. Dan Sullivan You choose that. No, you choose that, you choose that, but then it's that's what it is. So he said you get up anywhere from four to five, 30. But if you had to do it every morning, which would you do? And he's the upside. Both agreed we do it at five o'clock and he says good, so five is fixed. So regardless of when you go to bed although I'm not going to let you go to bed earlier than 10 o'clock, the one time we did, we went to see Jeff Maddox, Premier play a Premier week personality in Chicago, which is a dynamite play and musical, and he, we got home at two o'clock in the morning. It was downtown and we went out afterwards and I said Baps, there's no way we're getting up at five o'clock, so we just got up at nine o'clock because we had to get to the airport to play home. Dean Jackson I said, you know, every once in a while. Dan Sullivan I'm just going to. I mean, yeah, rows aren't any good if you can't make exceptions. Right, right, right. Dean Jackson Yeah, my, I would love, like I think, that my natural if I just look at my natural cycle, it would probably be it would eight hour period, it would probably be 11 to 7 would be my natural preferred. I think that's like the person, yep yep, I think everybody's rhythm for me. Dan Sullivan It doesn't matter just his whole point is it doesn't matter what the hours are, just so that you stick with it, because your body adjusts and then adjusts its system. But if you're all over, the map with it your body, then you get all sorts of sleep disorders and right, right, right yeah. But I'm from childhood I've been an early riser, you know farm boy, you were at the break of dawn and you know I was in sports going through schools. You were too, but you got up early. You had morning practices and and it was in the army, army you get up at, you know you get a six, six o'clock, you know so you know I was just used to it and and I find that most creative before noon. You know I get most my creative creativity. I can talk endlessly after three o'clock, but don't ask me to create anything in the afternoon. Dean Jackson That's funny. I have a second, like if I were to say I have a second period of period, you know, like three or four in the afternoon till six or seven. That's like a really good. If I just look at my, you know, biorethm or whatever it's first thing in the morning, you know, till noon, and then another, I think the European, you know the fiesta model is like the perfect thing, I think. You know. Get, get up, do what you do creative work. Dan Sullivan Well, you've got forward a heat. You got forward a heat to blame on it, even though you're in air conditioning. But you know, you know I think it's a light thing too how much light you get. You get way more light than we do in Toronto during the year. Dean Jackson You know it's fun the way that you and I talk about these things. You know different approaches to it, but part of the thing, I guess, is picking the game that you like in the way that you like to play the game and establishing your life around it, you know, just fitting it into what you're natural and not everybody's the same, like like you. For you, I don't like the idea of waking up at five o'clock. Even you know Robin Sharma. Do you know Robin Sharma wrote the five AM club, so I had lunch at the table I sure don't want to. Dan Sullivan I'll get up at five, but I'm not going to be a member of the club at five o'clock. Dean Jackson Exactly the five AM club. Dan Sullivan Are you kidding? Dean Jackson I said you know it's so funny that everybody tries to in personal development. It feels like everybody tries to pigeonhole you into their method of you got to get up at five AM and if your dreams aren't big enough to get you bouncing out of bed in the morning, you know. Dan Sullivan The last time I saw Robin was at the Soho hotel in London, and he just happened to be in the restaurant when I was there, so we pulled up a table. You know, we got a table together and I was talking. He was saying, you know, he was sort of at a decision point in his. You know what he was doing and you know that every he had stages and he was at the end of one of his stages and he was and I said, robin, maybe it's time for the monk to buy a new Ferrari. Dean Jackson That's right, I love it. So for everybody listening Robin Sharma, very famously, first thing, wrote a book called the Monk. We sold his Ferrari and that's great, that's my favorite. Ferrari. Dan Sullivan I think that's fantastic Dan His language, so he wouldn't, it's his language so he would know what that means. Dean Jackson you know Of course, and it was just so perfectly appropriate, like once you, you know it's so funny that the you know I think about that often and for the last 25 years, or 23 years, my go-to I know I'm being successful when I've been. You know, I wake up every day and ask what would I like to do today? And maybe it's time that I wake up and ask myself what would I like to do tomorrow instead of doing and do the thing that I need to wake up. Dan Sullivan I wake up every day and I know exactly what I'm doing for the day and that's another variation, not that you'd want to make this the main course, but just for sort of space. Is you wake up in the morning and say what am I glad I didn't do yesterday? Ah right, exactly. Dean Jackson Phew, that was close. Dan Sullivan I almost did that. I almost did that and I didn't do it. Dean Jackson That is funny, I get point for that. Dan Sullivan They asked Steve Jobs very close, you know like you're to be very died. They asked him what were the 10 best decisions he had made during his Apple career and he says the 10 times I said no to something that would have really gotten us bogged down if we had pursued Wow, yeah. So I think that's as useful as what did you achieve? It's what did you not? It's not what a lot of people grade themselves on what they said yes to, but they there's just as much value in remembering what you said no to. And we have the tool, the experience transformer and coach. You know where you take something that you haven't resolved in your mind. And I had everybody just pick something during their teenage years. Because there's a lot of stuff that goes on in teenage years. You know that's not understandable at the time and maybe you didn't resolve it at all afterwards. So I said just pick something that's negative from your teenage years that anytime you're reminded of it it kind of rankles. You still get an emotional, negative, emotional hit from it. And so they picked it. You know a number of people. It was a relationship, okay, you know, and this one guy said he says boy, and what we do is you write down what worked about that. And they this is the hardest time of it because their memory of it is nothing worked about it. But then you go through and he said and then he you know. And I say now, so you know. And then you say what didn't work about it. So after you've done what worked about it, it's easier to emotionally face the things that didn't work about it. It's very hard to what's not working head on. You have to you have to get your confidence level up before you can actually look at the things that didn't work. And then you say, if, in a similar situation going forward, what would I do differently, based on my thinking so far. So yeah, and this one guy said well, I had this girlfriend and she was a knockout. Then I just thought she was going to be the woman of my life and everything else. And and and so, yeah, we got to a nice is so what worked about that? And he says well, I didn't marry her. I said you missed a bullet, didn't you? You missed because he had met her about 15, 20 years later and she wasn't the woman of his dreams. Dean Jackson When he met her? Yeah, and I'm sure the women. Dan Sullivan The women would have the same story to tell about men. Thank God I didn't marry him, so anyway. But but I'm a great believer in reworking my past. My past is my property, so I can do anything that I want with it. Your past is an interpretation of events. It's yeah, I mean, our entire past is our interpretation of what certain events you're not changing the events you're simply changing your interpretation of the events. And I spent a lot of time in my past. You know I go back and I said what did I learn from that? Gee, that's really useful, but by intent is always, I'm going to learn something from the past, that's applicable to the future. I think that's what I think, that's what I think, that's what humanity does Is that right Because I wondered if I thought maybe that was uniquely. Dean Jackson I thought maybe I spent a lot of time in the past and I do it with an analytical mind, like I think I mentioned to you, like looking back and kind of really breaking it down into the four to five year pretty serious inflection changes and looking back for three lines and recognize that when you were talking about guessing and betting, that I think that the you know it was really interesting is looking back at the things that I guessed right and bet and the. I think the reason that we take such comfort in looking back or that enjoy the fantasy of being able to go back, is that because we know the, we know the outcome now. Looking back 25 years. It would have been, it would be really amazing to go back 25 years now that we know where it's all heading. You know, we know that, having seen 2023, it would be very interesting to go back to 1997 and know that the bets that you're making, you know, are going to pay off. But the real skill is to be able to turn that thinking and project forward for the next 25 years and make those bets, you know. But it's also very interesting that there's probably, you know, when I looked at, when I look at, 25 years is an amazing framework for looking backwards, but there's not, there's not a lot of. There's not a lot of things that you could kind of place a bet on with certainty that we're going to pay out and a lot of the things wouldn't have even come into existence, Like I think you know, if you look back at 1995, like we said, 28 years ago, the internet was just kind of getting started. So I guess that would be one thing that you could kind of place a bet on, but all of the things that the biggest winners among the internet. Like you know, apple was going bankrupt in 1995. They were losing almost a billion dollars a year because of mismanagement and scattered efforts, and Steve Jobs didn't come back till 1997 and simplified things, and so you wouldn't have bet on Apple in 1995 as being and then they just crossed. Dan Sullivan No, they just crossed three trillion dollars, first three trillion dollars, so there's no you wouldn't have guessed that in 1995. Dean Jackson There were no indications that they were going to be that. But you look at that period of innovation, the 10 years from 1997 to 2007 were tremendous innovation and game changing things, all on the back of internet. And I think that if you look at, what Steve Jobs was able to see was going just like he went all in on personal computers in a phase when it ball mainframe and business. He in the 70s yeah, that 25 years or 20 years or whatever went all in on personal computing and then when he saw the internet, that was the world that he was like how can we bring the world to the devices. Dan Sullivan Yeah, I mean, and you know, the Walkman was the breakout product of that. Well, the Apple, that wasn't Apple, but. Dean Jackson The iPod. Dan Sullivan The iPod, yeah, the iPod. I mean he just and that was strictly internet. You know that was totally making use of the internet. Dean Jackson I mean and the. Dan Sullivan Mac was the Mac. I mean, he always had a great operating system before he was fired. Dean Jackson The iMac was the first thing that you know, really made the computer. That was really the thing that was acknowledging it's all going to the internet. So the iMac was first, then that brought in. Dan Sullivan Yeah, and the other thing that he brought back much more so than he had in the first place, was his was the sense that your product should be beautiful. Dean Jackson And nobody in technology. Dan Sullivan nobody in technology did before or since has ever placed the emphasis on beautiful and ease of use and ease of use. And you know and you know, I mean, and certainly Microsoft, never twig to that, even when they saw what they were up against. They never, they never saw. Why would you make things beautiful? You know why they know right it just adds to the cost of development and everything else. Why would you do that? But if you don't have that sense? But he zeroed in on the artistic market where beauty is a big deal. Style, beauty, you know, elegance, you know all those things. That's really not part of the technological brain. You know most part and free, because they're mostly in. Yeah yeah. And you know they, he got rid of computer. You know it was just Apple. And then they came up with their long range purpose, which was we make beautiful technology that people love using. I said, oh God, that's a forever. That's a forever purpose. When you're not bound in by any particular technology, you're not bound in by any particular period of time, You're not bound in by any particular target market is we make a beautiful technology that people love using. I said, God, you can live with that forever. Dean Jackson I mean, if you'd had that 4,000 years. Dan Sullivan If you had that 4,000 years ago, it'd be working. It'd be working today. Dean Jackson That's so great. I love that. That's a great thing, you know. Dan Sullivan Yeah, so what have we covered today? Dean Jackson What territory have we covered? What have we mapped out in? Dan Sullivan claimed as our own. Well, I think that we've mapped out. Dean Jackson Like I'm looking at these, you know I was fascinated by the whole. You know by the all these VCR collaborations you know, like looking at how Mr Beast, but just looking at the distinction between Feastables and Mr Beast Burger and the precariousness of kind of you know being the capability that then brings the idea to the reach. That's kind of precarious, you know. But I was looking. I was just thinking about like some of the clients that I'm working with now that are you know, and people that I've met recently that have these amazing capability things. You know, like I was. When I heard about Feastable, I was thinking about our friend and FreeZone member, shahid in India, who makes all the biscuits and confection. Dan Sullivan No same. Dean Jackson Capability Pakistan. Yeah, pakistan yeah yeah, he would know the difference. Of course he would. Yeah, yeah, and I should have known the difference. I've spoken with him, had joined with him, but there's a guy who's like that, the capability that he has, you know, just ready for he's Well it's really interesting. Dan Sullivan He's just started a new collaboration in Italy. Okay, using his know-how. You know they brought from that market and now he's looking for the United States. And I said you don't want to go to a, after you've done Italy, you don't want to do another European country. And he says no it's not the US. And I said great you know, yeah, that's great, right, right an impact builder and what you're looking for and and everything. Well, I think the big thing is the custom designing of the future. You know, and that's my use of the fast filter tool. I'm sort of cussed. I said, you know, I'm picky about going forward. I'm picky about, yeah, and I said, does this check the ideation box? Does this check the you know the, you know maximizer and the others? Does this check? Does it check all the boxes? And I'm not buying at all, you know, I'm just not getting involved if it doesn't check all the boxes. Right, you know, but what it does, it makes something that's sort of reactive and passive, makes it into active and kind of aggressive. Because, then you can go into any situation and say you know I'm, I know exactly what I'm looking for, and if it's not there, I'll know about it. I'll know it almost instantly. Dean Jackson Yeah, and that's an interesting thing. I look at the maximizer, one of the realizations that I'm having about me and about my you know ideation and my in the widget world, my discernment and invention that those are best suited to tap into an existing engine. Like I look at the biggest impacts that I've had and been able to join something you know be an accelerant, a rocket booster to something that is always. Yeah, already exists, yeah, yeah, without me having to be an operator, because that's where my strengths fall down, you know. Dan Sullivan Yeah Well, I've always called you the marketing Buddha and as far as I know Buddha didn't keep office hours. That's right. That's right. Dean Jackson Yeah. Dan Sullivan Yeah, you just enlightened the future. That's all you do. You enlighten the future, yeah, yeah, that's what that marketing strategist for Bud Light was doing. She was enlightening the future. She was going to elevate the brand and enlighten the future of their oh boy of their future. I said well, you certainly got a result. Dean Jackson Amen Holy cow. Dan Sullivan I mean this is yeah and anyway. And a lot of people are saying that's a debt grant, it's not retrievable, from where they put it with one camp. Pretty amazing, yeah. Yeah, it is because I was in the local. We have a thing called Jug City here which kind of tells you that it certainly defines the customers here Jug. City, you know Anyway and I was in there and I was in line. I came in and I just checked because people had their purchases in their hands. I went in and then I came out again and I saw 10 different kinds of beers being bought, but not Bud Light. And this is Canada. This isn't even the United. States and everything like that. But, boy, you know you don't want to get caught in a crossfire favoring one side, you know. Dean Jackson I know that. Dan Sullivan And they just, she just took it into the zone. And now the former CEO of Bud Light is saying the president CEO of Bud Light should just resign. He should just resign because he's been an abysmal failure and he was hired to take care of situations like this. He was hired not to get into situations like this. And now right but at least be able to extract him in Really dense. But I bet this is being studied in all the business schools. Dean Jackson Oh, man, talk about, yeah, one of the amazing things, just like this amazing story. You know, yeah, such an, I can't even I think I'm. I wonder what other examples of that. You know, can't even think of anything that. Dan Sullivan No, I can't think of a single. I mean Target had a little whiff of that, but they got out of it pretty soon because they were, and you know this is the third rail of the subway. You don't touch the subject, you know. Dean Jackson I guess it's a little bit back to when the Ford Pintos were exploding again. Yeah. Dan Sullivan Yeah, nobody would touch up Ford Pinto or. Dean Jackson That would ruin the driving brand right. Dan Sullivan You know I mean we live in a million times more viral communications world now than we did back then. And you know I mean I go whoa. And now Dylan Mulvaney, the actress in the situation, is bashing Bud Light for nuts sticking up for her, you know and everything. Wow, wow, wow she's saying we're done with you. We're done with you. So the very target audience they were going out Unbelievable. Yeah, I mean that's yeah, so that qualifies as a bad guess and a bad bet. Well, there you go, Okay. Dean Jackson Dan. Dan Sullivan Yeah, but you know, you know you should kind of do it in a 10-person focus group before you do it live on the Internet. Dean Jackson Oh my goodness, nobody might have been able to say, hey, wait a minute. What about this? Dan Sullivan Yeah, why don't we get some of these backward, out-of-touch people who happen to be the number one consumer of our product, in a room and show them our new idea? Dean Jackson Unbelievable yeah. Dan Sullivan But anyway it makes it for an interesting, entertaining world. Yeah. Dean Jackson Well, you have an amazing Are you having another week at the cottage? Dan Sullivan Yeah, and I'll be available. Next Sunday I'll be in Chicago next. Sunday Okay. So yeah, we're going in on Saturday because Joe and Eunice are going to personality with us, so we'll see you again on Saturday night, oh nice Anyway that's good, yeah, so 11 o'clock, your time. Dean Jackson Yes, perfect, I'll be there. All right, okay, okay, bye, bye, guys.

In today’s episode of Welcome to Cloundlandia, Dan and I dive into the power of mental images and harnessing our imagination to overcome trauma and achieve our objectives &nbsp SHOW HIGHLIGHTS Dean speaks on Implementing the 50-minute focus finder system. Which for him lead to a significant reduction in screen time and increased productivity. Setting goals, creating an optimal environment, limiting distractions, and establishing a fixed timeframe can help improve focus and efficiency in both personal and professional life. Studies have shown that mental images and imagination can be powerful tools to overcome trauma and achieve goals. Working with sleep psychologists and brain function experts can help reduce reliance on medications like Adderall and improve overall well-being. Changing sleep habits is crucial for better restorative rest and overall well-being. Entrepreneurs can create their own pathways for success by committing to their own goals and carving out opportunities. The gap between what is taught in schools and what is valued in the marketplace may contribute to declining college enrollment. Collaboration is essential for success in any endeavor. Targeted writing and AI newsletters can be valuable tools for entrepreneurs. Maintaining reserve currency status is important for the US dollar and global economy. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean Jackson Mr Sullivan. Dan Sullivan Mr Jackson, you're in full voice There we go. You are in full voice today for Welcome to Cloudlandia. Dean Jackson That is exactly right, and it's been a great week in Cloudlandia and, more particularly, a great week in Deanlandia. Okay, that's the reason. Dan Sullivan That's the reason that Dean Jackson creates between the mainland and Cloudlandia. A lot of people don't know that, but there's a secret territory between these two worlds. Dean Jackson That's a secret territory. I love it, and there's a secret handshake to access. I know it's a funny thing. One of the. Dan Sullivan Secret tattoo. There's a secret tattoo. There's caps, t-shirts and mugs. That's right. Dean Jackson That's so funny, but not bumper stickers. Dan Sullivan But not bumper stickers. Dean Jackson No bumper stickers. In Deanlandia I've had an interesting, I'll tell you. I mentioned to you the distinction that I discovered between less screen time and more dean time And I successfully lowered my screen time by 29% this week. Dan Sullivan What specifically did you go after? Dean Jackson I spent more time. Everything that I do, i get done in what I call 50-minute focus finders, and the basics of the idea are that I've had ADD and I would always look at, even with the best intentions. I would want to do something, but I would find it difficult to focus or to do what I say I'm going to do without any supervision or accountability. So I started saying to myself listen, is it true that I can't focus, and is there any situation in my life where I can? And I immediately started thinking about golf And I thought I can play golf for four or five hours in a row with no problem. I can do that all the time. I can go to movies. I love going to movies And I don't have a problem with that. That's a couple of hours. And I started looking at what are the characteristics of what's going on with golf that makes it so easy for me to keep my word on that or to focus on that for an extended period of time. And it developed into an acronym for golf, which is all the characteristics of why I'm able to focus on that particular activity. And I thought, ok, well, first of all, the G is there's a goal, and a goal. I'd see the goal as a decision that I've made, the decision that this is what I'm going to do. I put it in the calendar. I'm going to play golf on Friday afternoon And it's in my calendar And I work all the way around it, right, everything. It's there as an anchor. Then O is for an optimal environment And a golf course is the optimal environment to play golf. It's set up perfectly for the task. You've got all the holes are already laid out. You start on the first tee. You kind of get on that. Ned Hollamall would probably refer to it as a bobsled run. You start at hole number one and you work your way all the way through to the 18th hole And then you're done. There are limited distractions. Is the L meaning there's not no internet? no, especially if you leave your phone in your bag or in your locker, There's limited distractions. You're able to stay on track. You've got all the equipment, everything you need, right there in your bag, in your golf bag, and F is a fixed time. And so I started thinking okay, well, how can I apply those elements to getting the things that I want to get done? that might be, you know, not golf the proactive things that I want to get done, and so I came up with this idea of a 50 minute focus finder And I would start blocking two hour blocks in my calendar And in those two hours I could do two 50 minute blocks with a 20 minute break in between. So it would be 50, 20, 50, and that could be two hours. And so I started thinking okay, i'm going to block off this 50 minute focus for this two hour block. I'm going to establish what's the goal for this What is it that I'm going to do? And then what would be the optimal environment for this And so, for instance, so if I'm thinking about, if brainstorm, my new book, is the goal, then I can, i would set aside the time. The optimal environment for that is in my comfy, on my comfy white couch in my courtyard, with my light, with I'd have some water. I've got my remarkable, i've got my. You know, everything is set up for what I'm going to need to accomplish that limited distractions. I'll leave my phone in the house and not have it here as a distraction, because I want the you know distraction free environment And otherwise you know if it's dinging or flashing or there it's tempting to get distracted on that. And the fixed timeframe I have a timer. I have a visual 50 minute timer, that kind of I can see where, where I am in that, without having to use my phone as the timer because it's too tempting for me, and so that 50 minutes goes and I'm able to get into a flow and do what it is that I'm going to do, and then at 50 minutes the alarm dings and I can get up and move around and go get some water, maybe a cup of coffee, get, look at my phone, you know, do whatever I need to do, and then, after the 20, minutes. I come back, set the timer for 50 minutes and do it again, and that kind of thing. I find that, you know, brainstorming often leads to outlining and that, will you know, lead to whatever the next step is, but I can always set up what the goal of the of the outcome is. You know, like one of the great examples, i never have a problem focusing on Welcome to Cloud Landia. I've had ingrained golf outing for about you know I set it in my calendar. I know where I'm going to be at the appointed time. I've got an optimal environment. I've got all the tools that I need. I have my remarkable you know, just doodling and taking notes as we're going. I'm out in the courtyard, i've got a nice bottle of water here And it's effortless effortless. Well, I think, you're. Dan Sullivan What's interesting about what you've just described is that you're taking a great habit and a great activity from the mainland and you're moving it into Cloud Landia projects. Dean Jackson I agree. And because that's where my access portal. Yeah. Dan Sullivan My sense is that if you look at the development of anything new in the world going back for as long as we have history, the biggest breakthroughs is where somebody develops, takes something that's really well developed in an old territory and moves it into a new territory. Okay, yeah, and I mean right now we can use the terms mainland and Cloud Landia, because we're in a current old territory, new territory, piece of history. You know the historical period. But it would have been the same with the development of the industrial technological breakthroughs. You know, with telegraph, you know telephone, you know internal combustion engine, assembly line, you know assembly line, you know the whole thing that the people who really make the money are the people who have the courier service between the two worlds. Dean Jackson That's a great outcome. I mean, when you think about that especially, it's funny. I was in the reading in the Wall Street Journal yesterday. There was. I get the print version on Saturday or for the weekend version of the Wall Street Journal And yesterday there was a hard-to-call newspaper in the world, by the way. Dan Sullivan Best newspaper in the world Saturday Yeah, yeah, so in yesterday I don't know whether it was Yeah, yesterday finest newspaper in the world hands down. There's no other newspaper as good as the Wall Street Saturday edition. Dean Jackson Well, there we go. That was your recommendation. By the way, about a year ago I started getting the physical version, but there's an article about entitled Mastering Your Mental Images. Can Make. Your Day. It's a new psychological technique aimed to use your imagination and all of your senses, overcome trauma and achieve goals. Did you read that article? Dan Sulivan Yes, I did. Dean Jackson Yes, i did. Okay, well, there you go. Very. Yeah, that's an interesting I mean, it's not so that sort of breakthrough information, but it's more supporting information that really shows what you think about. You. Bring about That's kind of. Dan Sullivan Well, it's cheaper than Adderall, you know. Dean Jackson Yeah. Dan Sullivan Right, right, yeah, well, i'm on a different path right now that you might be interested in. So I'm in a 12-week program with a sleep psychologist. Dean Jackson Okay. Dan Sullivan Okay, his name is Michael Bruce. Do you know, michael? Dean Jackson I do. Yeah, we found him on I Love Marketing He's yeah pretty good, well, i have nothing to say then? Well, no, tell me I want to hear all about it because It's all been said. Dan Sullivan Oh, that's so funny Between you and Joe and Michael. What else is there to say? But anyway, I was recommended him by Paramededia, who was my My Canyon Ranch go-to doctor for 10, 12 years, and then he's gone out on his own because he's spent too much time with me And be around me. You turned him into an entrepreneur. You're going to go out on your own if you're around me too much. Dean Jackson You're going to get infected. You're going to get infected. Dan Sullivan Yep. It's contagious, it's contagious. Yeah, anyway, one of my goals. I'm working with David Hasse, who's I don't know if you've met David or not, but he's in the pre-zone Yeah. And he's absolutely our number one overall doctor who is right at the center of all of our medical network, And his specialty is everything that improves the brain, the function of the brain. And so to start the program with him which was last August 2022, I set a goal that by 2024, August of 2024, that I would be off all prescription drugs. So that would include sleep medicines, Adderall and blood pressure medicines. So I have three big ones, And so along the way, I've been looking for ways of getting off the sleep medicine and Parmdedia, who really got me into having CPAP at night, which has been great. I've been doing it for 12 years. I've missed eight nights in 12 years. I really benefited from the technology. First of all, the machine does all the work at night. I don't even have to bother breathing. Dean Jackson It controls your breathing, at least the breathing in part. Dan Sullivan You get that. Dean Jackson Yeah, but it automatically. Dan Sullivan And it lowers your blood pressure at night because you're not working this hard. And so anyway, that was great And along the way I've acquired sleep medicines which I've enjoyed Lunefta and Sonata. But the tests that Dr Assy David Assy does with me indicated that there's a long-term negative impact of these drugs. They have a neurological effects over a long period of time. And he said I know what your lifetime goals are as far as how long you want to live. I understand your goals for where you want to be 10 years ahead, 20 years ahead. And he said if we can take these pharmaceutical things out of your system at a certain point, that'd be good. And I said, good, well, that's my goal. Two years of all prescription drugs And I've made great progress. The one that was. In order to get off the prescription drugs. What I have to do is change my sleep habits. Okay, because those drugs, which are the sleep medicines at night and the Adrol during the day, totally undermine your ability to get deep sleep, which is the restorative. It's the restorative sleep. So and I'm happy for my relationship with these drugs I'm not dissing the drugs. And already I can see some nervousness on the part of the drugs that whereas they thought this was going to be a lifetime relationship, i've kind of put them on the clock And yeah. So, anyway, we started three weeks ago and he's got really, really it's a wonderful coaching program. From the standpoint. You know me being a coach, i kind of understand a really good coaching program when I see it, and so what he starts you off at is that he starts gradually depriving you of sleep. Okay, so it starts at so it started off at 10 o'clock, where we go to go to bed at 10 and we wake up at five. Okay, oh my, God. And that's less sleep than I am talking about. I'm talking about in bed time here you know, 10 to 10 to five And then about two weeks in he moved it to 1015. And it means you can't go to bed before 1015. Okay. So, 1015, but you always get up at five, and his ultimate goal is that, regardless of when you go to sleep at night, you always get up at five, because then your circadian rhythms can kick in and you know and they've got. You know, from five till the evening, they've got 12 hours. They've got at least you know they've got 12, 13 hours for your natural sleep hormones to kick in and you get sleepy at the end of the day. So anyway this. So is that difference. Dean Jackson Like do you normally, have you normally? gotten up at five, or is that new for you? Dan Sullivan No, we ordinarily go to bed whenever but we always make sure to be in bed more than eight hours. Dean Jackson Okay, so that was our room, so sometimes you wake up at seven or eight or whatever. That'd be late. Dan Sullivan That would be late Okay. Yeah, yeah, but usually we're hitting bed at around eight, 39 at night. Dean Jackson Okay, and then okay, right. Dan Sullivan And then we put both. babs and I are morning people, so we're not we're not depriving ourselves. And then whenever we go to bed, then we put the alarm for eight hours, or more than eight hours, to get up in the morning. Okay, so that's a yeah, but it might be any time between eight o'clock and 10 o'clock that we would go to bed, but then when we got up in the morning, it would be determined by by hours later Yeah. By like sound, you know so anyway, so it was a real strain in the first week or so. What we're going to do next hour, hour and a half at night, you know you're sort of twiddling your thumbs and you're saying what could I do? What could I do? And then, before you go to bed, three hours before, you can't have any alcohol. So no alcohol within the last three hours, no food within the last two hours and no water within the last hour. And because the you're asking the digestive system to stay awake you know and do certain things. And so anyway, so long story. I'm just getting the general context here of what happened. But halfway through the second week I said I wonder if I so I take two Adderall's. I take a timer at least Adderall, first thing when I get up in the morning, which is 10 megs, and then, depending on the day and what's going on in the day, i'll usually have one around two o'clock in the afternoon. Okay, because I'm I'm starting to fade during that time and bang, I take the Adderall, and you know. And I'm the immediate release, yeah, yeah. So I experimented. I said I wonder if I can go through the afternoon, get through the day. And I did it once and it was just before a meeting with him, so I'd have weekly meetings with him And I he said, well, let's do an experiment, let's see if you can only have one day during the next week when you use the afternoon Adderall, because you've already indicated that you're kind of ambitious here. So let's see if we can do it. And I made it through the whole week. So I like and it's been 15 days now, i haven't had my afternoon Adderall and it's gone. It's gone, you know, because it's not an addiction. Dean Jackson It's not an addiction. Dan Sullivan It's a dependency and there's a big addiction You know, you know, it's just a habit, just a habit. It's not an addiction that has hold of your nervous system. So so he says that that's really great. And then I take two meds. At night, i take a lunesta, which is like a five hour, five hour knockout drug. And then there's Sonata and usually at the five hour four hour I get up and I do a fundamental human activity I pee. Okay, Yeah, Yeah. Dean Jackson Remember whenever you're planning to remember. Dan Sullivan When you're planning the future of the human race, make sure that there's always time to pee. And so I'll pop Sonata at that point. And that's fast acting, and I go back to sleep. So this past week I've kept the Sonata. So instead of taking the full dose, i break it in half and I just take half, and it's worked. It's worked. So I've gotten seven days in where I've just done half and he said okay, you're going down vacation now next week, see if he can get rid of the Sonata. So I have. But the big thing, dean, is we have to do a complete diary every day. It's a seven day diary and then we have to send it to him before our next meeting with him. And then he goes and looks and he said you know pretty good. He says you're, you'll probably be about four weeks into the five weeks into the program and you will have eliminated the afternoon Adderall and the middle of the night Sonata. He says that's, that's quite amazing, amazing progress, yeah. Dean Jackson But I like. Dan Sullivan I like the structure and he's very adaptable. I mean, he's got his goals He wants you to get, he wants you to have the habit of getting up at five o'clock in the morning. But I told them Friday, i met with him on Friday, just a couple of days ago, and I said you know, you've reintroduced me to a pleasure that I have not experienced, i bet, in 20 years. And what's that? It's the feeling of being sleepy. Dean Jackson Hmm, oh, interesting, so you were using the, the, the lunesta is the one that was. kind of that was the signal or whatever. right, the behavioral yeah signal to get sleepy Yeah, and so. Dan Sullivan I was taking upper the Adderall is the upper and the lunastons and outer are downers. So I was never sleepy. Dean Jackson I would just be, i would just be up and then I was down chemically, you know what's so funny if you say those words, and Joe and I had Richard Vigory on our marketing podcast and he talked about his daily routine of you know, two uppers in the morning and two downers in the evening, and that's where two cups of coffee in the morning and two glasses of wine in the evening. He called them as uppers and downers. Yeah, rhythm right right? Dan Sullivan Well, Richard can do anything he wants at this stage. Yeah, richard's in, i think he's in his, he's in his 90s, you know. I mean he's, you know he's beyond. He's beyond warranty refund. I'll tell you. That's so funny. Yeah, he's a he's a yeah, he's really in the history of the last 60, 70 years of politics in the United States, yeah, And the person, people most responsible for establishing a solid conservative mindedness and conservative voting population. Richard would be in one of the top five of all the people. Dean Jackson I think you're absolutely right. Yeah, You said something interesting about your. You've developed the routine that when you get up to pee, you take the sonesta and that's your cue to go back and have another round of sleep And I may have no issue. I heard I heard someone say you know, if you're gonna tell yourself a lie, you may as well make it a good one. And I started. I started thinking that well, not only that, you might will make, you might will make money on it. You know, if you're gonna, that's called marketing. Dan Sullivan That's called marketing. Dean Jackson I would have the same thing again. I would wake up at five o'clock, for instance, to pee, And then sometimes I wouldn't be able to get back to sleep, right, Because then my mind would start like already you know, working on the things I'm working on for the day or whatever. But I started telling myself the the better story. I would wake up at four often 445, 450 is around the time, usually right. And so if I wake up and it's that, i smile and I go pee and I'm saying, like I'm creating this story, that this is great because I'm gonna have the two best hours of sleep of my night. Right now I still have two hours left for the greatest sleep And I started telling myself that story and, wouldn't you know it, I ended up. I had the best two hours of sleep after telling myself that story And I thought that's an interesting thing where that matches up with this article we were talking about in the Wall. Street Journal mastering your mental images can make your day And I thought, if I would really emotionally get you know, I would create joy out of waking up at 442 because I knew that I was gonna, with certainty, have the two best hours of the night. Dan Sullivan Yeah well, what you've created, mr Jackson, is a self milking placebo. Dean Jackson Exactly right, yeah, but I wonder if you tried to play. I mean, this would be interesting to try replacing your Celesta with that story. Dan Sullivan But Sonata, Sonata is the genus of Sonata And it's not called that on the prescription because it's generic. But anyway, anyway. Sure, i mean we do that. I mean as entrepreneurs we have a natural gift for this, You know, I mean, you know. I think this is a commitment to something you don't have the capability for yet. Right right right, yeah, you're committing to a future jump in, you know, in performance and which will be a new capability. But when you commit, you don't have the capability And that requires courage. You know that requires courage to and, yeah, it's an interesting. You know it's an interesting, but you know more and more. I think that whether you're happy or not happy in the 21st century is the mind games that you have learned to play with yourself. Dean Jackson Yes. Dean Jackson I think that's really. That's one of the, that's one of the core found. Imagine if you applied yourself imagining this outcome. Dan Sullivan Yeah, yeah, you just weren't going to apply yourself to her goals. Dean Jackson Right. That's right. Dan Sullivan Yeah, I can, Yeah, and I think entrepreneurs are asked in you know the early years, and especially when they're in the school system, to apply themselves to some other people's goals for them. And at a certain point they say well, i don't get paid for that, i don't get paid for applying myself to other people's goals, that's right. Why don't I just come up with my own goals and apply myself to them? Okay? And I bet doing it my way lets me make 100 times more lifetime income than the teacher would. Dean Jackson Yeah, right. Dan Sullivan I'll never make any money that way. Dean Jackson Yeah. Dan Sullivan Yeah, i mean to a certain extent there's such a disconnect now And Peter Diamonis and I talked about it on Friday that a 18-year-old today anywhere in North America probably elsewhere that if you get a 10-week course in welding, you know and you get a certificate at the end of the first year, you'll make $60,000 here. Yeah, because there's such a demand now that we get welders into the reindustrialization and re-manufacturing of North America right now. All requires welding somewhere along the line. And meanwhile, if you go to four years of university, you know, regardless of the university, you probably didn't make any money during the four years, or minimal money during the four years, and probably you're running some sort of debt at the four years And meanwhile the 18-year-old who went into welding could be making $80,000, $90,000, $100,000 by the time you graduate, and then you've learned for four years things that don't make as much as a welder. Dean Jackson Yes, that's exactly right. Dan Sullivan And I think there's a shift because the incoming freshman class in the US, the difference between 2021 and 2022 was four million fewer freshmen coming into the first year of college. That's a big number Wow is that right. Dean Jackson right compared to how many normally come into the freshman. Dan Sullivan Well, four million more. Dean Jackson Oh yeah, but I mean that sounds like it couldn't be. Dean Jackson Well, it's a big number. I mean there's a lot of college freshmen. Yeah, it's a big number. No, no it would be. Dan Sullivan probably I'll have to check the numbers, but it would be, somewhere, and then it would be at least 25% at the very least to be 25% was missing because there's a disconnect about what they're learning and what they know gets paid for in the marketplace. You don't have to have a PhD to know the difference between what you get paid for, and I think parents are seeing this and I think the teenagers are seeing this and the words passing through the ranks it's a crack for the most part, going to university for four years is a crack And they say, yeah, but there's a socializing process that goes on that's ultimately very, very valuable. And I said, yeah, but your notion of how I should be socialized doesn't agree with my notion of how I should be socialized. Wow yeah. Dean Jackson That's something. when you look at that, you'll want me to apply myself to mindsets I don't agree to. Dean Sullivan I don't agree with. Dean Jackson That's why you are in the center. Imagine if you applied yourself. Dean Sullivan Yeah, that's all part of it. Dean Jackson I think that's an interesting thing, that kids, or we as people, that you are. An integral part of this is that it's. I heard someone parsing out the words of row, row, row your boat. That's the secret to life is row, row, row your boat And gently down the stream. You know that's really the key to life. Not in the hokey pokey, i guess right, one number one. Dan Sullivan it's your boat. Number two. you're going downstream. that upstream, that's exactly right. Yeah, not much growing required to go downstream, right. Dean Jackson That's kind of. I think if you could argue that, saying you know, going in your unique ability, you know and row row. Row is to continue actually doing something. It's not just float, float, float your way down the stream, it's row, row, row. You're actually doing something, you know. Dan Sullivan Yeah, it doesn't say you're the only one rowing either. Dean Jackson Right, that's true, that's right. Get everybody on board. Yeah, it's so funny, i love other things like that. Dan Sullivan Well, you know I mean. The interesting thing is, this always happens when you have the sudden emergence of a new territory and it's creating opportunities. It's creating wealth opportunities, achievement opportunities, you know, and freedom opportunities than the old territory, did you know? But this happens repeatedly, i mean over the centuries, over the millennia. There's always the old territory and the new territory, and then the people who make the money are the people who can learn on both sides and create an entirely new value creation proposition that lets other people make the transition. Yeah, for example, you and Joe doing I Love Marketing. Well, this would have been meaningless probably 30 years ago. Yeah. Dean Jackson I mean, there was no there was no capability. Dan Sullivan There was no capability for people to take action and get results with what you were recommending, that's true. Dean Jackson That's what's encouraging, that's kind of the, you know, when I was really looking at the 25-year framework and putting it in perspective with my plus three to that three years to get to 60 and then my next 25-year chapter starting at 60, that 28 years I started looking back 28 years ago and realized every single thing that is the biggest things right now weren't even in existence then And so encouraging when you think about, you know, the richest money, the thing the richest probably five or six people in the world weren't even didn't even start on their built all their wealth in that same period of time, And so that's kind of encouraging you know. Yeah, i like that a lot And that's kind of a. That's a. So you realize well what a nice meaty period of time that is. And of course you know, looking back, there's no way that we could have predicted 25 years ago what, or 28 years ago what a podcast was, or that everybody you know you'd have an instant and available access to so much of the world's information like that. You know it wasn't even wasn't even a thing. We were definitely mainland oriented Yeah. Dan Sullivan There's no question. I mean, how many coach clients have podcasts, even though? I've you know they've been listening to my podcast, they've been listening to your podcast and but hardly any of them are you know, I think it comes down to the that it's a lack of They don't have the confidence to do it. But the only way out of no confidence is to make a commitment that you're going to get the capability. Okay, you know, by this time next year I'm going to launch a podcast series. Now, who's the how? who helps me do that? Yeah? Dean Jackson Yeah. Dan Sullivan Because you don't have to do it. I mean, there's all sorts of talent around in the world who know. I mean there's two million podcast series as of January this year and probably a lot more six months later. And all I did was start in with Joe and get the ropes And I said well, i think I can create another series. And you know and that was with Peter Diamandis I've had a couple of years with Joe to get the feel for it And we started with Peter Diamandis and you know it's great, you know it's great. And I have you know I have seven, you know seven regular podcasts, including our own here. Yeah, I mean it was like we were having lunch at Los Solect in Toronto And you know I brought up the idea of that procrastination is actually a form of wisdom And you said we should do a podcast on this. And I said and I said when will we start? He said what are you doing tomorrow? And tomorrow we had a complete podcast. And all I had to do was make a phone call And that was it, you know, and we had a podcast And you know, but podcasts are full-fledged cloud-landing capabilities. Dean Jackson Yeah, yeah, this is. I've had a great you know. You look at those, the taking action, the just doing the things I had to, thanks to my you know, more deemed on less screen time focus. Over the last couple of weeks I've had a really productive couple of weeks I was in the middle of. I already started a lead generation workshop that I do by Zoom And the focus, for weeks and we focus on setting up a lead generation system for your business And we do four Tuesdays And I decided to go through the process with the people who I'm going through the workshop with to demonstrate. So one of the things that we talk about is, once we identify who your ideal target audience is, who's your ideal, your ideal prospect, then we start thinking about what would be the book that they would most definitely want to have in their, in their possession, in their collection. And so we go through a whole process of identifying, go through a book title formulas workshop where I, you know, describe the different types of book titles And have them do the exercise of creating what I call a word palette, where they think of all of the words and phrases and hopes and dreams and fears you know, all the sound bites that are going on in somebody's head, and so one of the title formulas is what we call a just do it title, which is it does what it says And you're going to do. What it says on the cover, like stop your divorce or think and grow rich is, are the types of action. That's what I'm going to do compelling offers, compelling offers, and so yeah so I wrote a site, i did the workshop, i did the process with them And I created a book, a book called convert more leads at what to say to prospects so they all convert themselves. And had a nice cover of imagery of a guy on a boat on a lake and he's had his hands behind his head and the fish are just jumping in his back. That's the, that's the imagery that we did. So I created that as the cover And then in the next seven days I created the whole book. I did the reminder of being when we were in London, you know, having that conversation. I went through the whole process of brainstorm where I brainstormed all the content and set it up into the chapters and I made a great outline. And I then went into the studio and I recorded what was essentially the audiobook version, i think. Say chapter one, begin with the end in mind, and then I would talk through my talking points for chapter one, and then I said chapter two and the title of chapter two, and so I created all the raw, all the raw audio by just talking about what I wanted to say. I had that recorded And then I sent I didn't do it, but one at the studio, sent the audio to someone on my team, jack, who then took the audio, got a transcript, set up the Google doc, did a first pass edit to turn it into you know, clean it up for written kind of format, and sent it back to me. And then I was able to go in and in a period of 50 minute, focus finders edit the written transcript into the finished form of the book And it's nice. It's a great outcome. And all the while I was doing that, i was already running ads for it. I set up the Facebook ads and generated now 293 ads of leads of people who want the book for about $3 each. You know it's a whole thing. It was such a great like during the process to actually go through with people and demonstrate what can be, what can be done. You know, yeah. Dan Sullivan Well, you know the, you know, you know how to create the book. You know I mean the idea, do you? have a copy, yet You're going to run off 20 copies and send them out to your friends so you can get the, of course. Dean Jackson Yeah. Dan Sullivan Yeah, Send them up, because I'll you know consume it and absolutely. Dean Jackson Yeah. Dan Sullivan I'll tell you five or 10 things that reminds me of them. Perfect, i love it. Dean Jackson Send it back to you That becomes version one and then with the input and the extension I can make version two and. but it's a nice meaty book. It's really good, really good content I'm happy with that. Dan Sullivan Yeah what's the idea? So I got version. Yeah, And I tell people, you know you can call 90 minute book and you can get a first draft of your book, get 20 or 30 copies and get it out to 20 or 30 people and then make your readers part of the design team. Dean Jackson That's exactly the whole purpose. That's exactly it, yeah. Yeah. Dan Sullivan People work for five years five years writing a book and they never, let a potential reader. First of all, they're not even clear about who the potential reader is. And you know, and my you know, i always start with one person as my potential reader and I do sort of a DOS in my mind about what the dangers, opportunities and strengths of this one person and I write the book and I do it. you know I do do that. People say, well, I want the book to be forever, and I said, well, I have a different approach, I want to be for one person. Right, because if I nail that, if I nail that they, then you know, the one person I want is a, an entrepreneur who is already successful, who's talented, who's ambitious, and from now on, they want 10 times more freedom in their lives Freedom of money, freedom of time, money, relationship and purpose. I said I just write the book for that person. Dean Jackson Well, you know, about? Dan Sullivan what? about school teachers? I said, not interested What about government bureaucrats Not interested. What about corporate employees? Not interested. What about non-profit organization? I said I can't even say the two words to myself. It depresses me. Dean Jackson Right, exactly. We have doctors who have non-profits. Dan Sullivan We have doctors who have non-profits And they say, well, can I, as a non-profit organization, be in your future? I said I can't even allow those two words to be said And I'm a workshop of mine, i said non-profit in the entrepreneurial world means something totally, totally different. For you know, i didn't get that. Can you try again? No, siri, siri. You know what Siri's main saying to me is? I didn't quite get that. Dean Jackson I didn't quite get that. Dan Sullivan I didn't quite get that. They say well, of course you are, you're not a person. A person would get it, You're just an algorithm and not a very pleasant one to us, with that Never been useful. I've always been a bother, so that's my take on it. Yeah, anyway, i want to tell you a little project we've got. You know, joe Stothe, do you, did you? Yeah Well, joe came to Genius while you were there by Zoom, and he gave a really great presentation on what his AI newsletter does, and so I had about eight things I was looking for at that meeting and he checked off seven of the boxes and I told him so. And he says and I said so, why don't we get going? And so we have. So we've sent out, we've sent out three of his AI newsletters and, just for the listeners here at the newsletter, that writes itself. So you put in some input or prompts and that is that your thought leaders that you follow in the world and you have your, you let them take advantage of things that you have that are already out in the internet And they put together a newsletter and I liked the content. I didn't like the layout. So I put in a lot of input about design characteristics. That would be consistent with coach stuff And we have certain design roles for everything that we do and I just applied them to the newsletter and we have a project manager, linda Spencer, who is overall a haunch of this, and we sent it out. So in the first three episodes first episode, we got a 56 open rate. Second one, we got a 62 open rate. Third one, we got a 66 open rate. So that's the point to keep getting the open rate. Dean Jackson Yeah, where do I find up for this? Dan Sullivan Yeah, future, future, future scope. So just type in and, and it's a wonderful thing, and so it goes out, and then it analyzes all the feedback from the first article and then it designs the second one, which we scrutinize from an editorial standpoint, and make adjustments, and it goes back out. But more and more, what it's joining in Cloudlandia is who you want to be talking to with the? who you want to be talking to, what do they want to be hearing from you? Okay, so it keeps refining that the message is right for the, for the mainer, but yeah, really fun. Dean Jackson I knew about future scope and daily AI, but where do. I find up for your your newsletter. Dan Sullivan Spark. It's called Spark. We'll send it out to you. I don't, i can't do that, you know I've got a specialized who, but we'll send it out. send it out to you. Dean Jackson And, by the way, great Yeah. Dan Sullivan You're. You're welcome as a columnist because all the people I mean I have a. You know I'll have a one or two sections on the newsletter, but the other four or five are coach. They're free zone, free zone clients. Dean Jackson Yeah, yeah, love it, love it. Dan Sullivan And you can, you can put in, you know you can. For example, you can talk about your new book. You know, brainstorm, brainstorm. Yeah, so you can give a interview, you know, you can give an advance notice of what brainstorm is all about and just put it in as a blog and we'll just put it right in the newsletter. Okay, perfect, i like it. Dean Jackson Well, this is all very exciting, yeah. I like the things that can do where you don't have to do, the stuff you know where you're using well, think about dailyai as a whole. Dan Sullivan Think about producing a newsletter every two weeks, yeah, where you're starting from scratch every two weeks and you don't even have any sense how the ones you've sent out already are actually landing. You know, yeah, the only difference between a bad newsletter idea and a good newsletter is your rate of open and click through. Dean Jackson That's true, yeah, and respond Yeah. Dan Sullivan There's feedback, you know, and so. so, anyway, anyway, and I wonder what Vladimir Putin is doing today. Dean Jackson I wonder the same thing. Dan Sullivan He's got a lot of material for food of thought over the last five or six days, you know. Dean Jackson Amen Yeah. Dan Sullivan I mean they got within 125 miles, you know they had, you know, a couple of hundred in our armed carriers and that, and they got within 125 miles of Moscow and that's serious business, you know. And it goes to go the other way and the war is coming to them. So anyway, but you know it's easier to not start a war than it is to start a war, because once you start a war the enemy has a vote, you know, and anyway. But but this is a lot. He did three. He does really great YouTube. You know five to eight YouTube and he did three of them yesterday, yesterday just giving you a structure on, you know the potential uprising, probably the best military force in the Russian army, which is the Wagner group, and the head of Wagner says you know we're. We've decided that the entire military leadership in Russia is incompetent and, worse than that, they're criminally corrupt and we cannot possibly win this war unless we get rid of the top military leadership and you know demonstrating words, So follow me This way, yeah. So anyway, we're. Anyway. It's interesting. But Peter D Amonus said that he felt that Russia was collapsing as a country and that this is you know. They were supposed to have the second most powerful military in the world and it's debatable whether they would qualify to be in the top 10. And you know so lots of things, and you know so anyhow what a wonderful world, what a wonderful world we live in. Dean Jackson Did I hear you say you're going on vacation. Now It's starting. Yeah, Let's be. Let's be cottage time by now. Dan Sullivan Yeah, but from the cottage. next Sunday, if you're free, i will call you. Dean Jackson I am free. Yes, i would hope I'm going to play that Awesome. I'm very excited about that. Yeah. Dan Sullivan Yeah, yeah So that'd be good And we'll learn more about your 50, your 50, you know your 50 men Yeah. Because you had already created Jackson Jackson times, which are 10 minutes, which are 10. Dean Jackson Jack's units. Dan Sullivan Yeah, yeah, yeah. I don't think this is a threat to the US dollar as the reserve currency, but I think it's substantially good for you. Dean Jackson I agree, that's what. Dean Sullivan I'm most useful reserve currency. Dean Jackson That's right, and I have it in abundance. Dan Sullivan Yeah. Dean Jackson I was talking about that. Dan Sullivan Because do you see the dollars not going to be reserve currency? And I said, well, whoever replaces it? make sure you have the greatest Navy in the world, the greatest Air Force in the world and the greatest fighting, because that's the muscle that makes the dollar the reserve currency. If you don't have the, you know, the armed force to reinforce your way around the world, you can't do the reserve currency. Dean Jackson Yeah, exactly. Dan Sullivan Yeah. Okay, alrighty, that was fantastic. Dean Jackson I will talk to you next weekend. Yep.