Welcome to Cloudlandia

In today's episode of Welcome to Cloudlandia, we unpack the fascinating story of how Toronto transformed over the decades thanks to the pivotal work of urban theorist Jane Jacobs. As we debate whether our growing dependency on virtual spaces like "Cloudlandia" is weakening local connections, we ponder journalism's evolution from its regional roots. We reminisce about bygone media eras over a nostalgic lunch at Table 10 and trace how universities and ideological factions shaped radio's founding. As always, we aim to provide a balanced look at technology's ability to bring people together globally while potentially distancing them locally. &nbsp SHOW HIGHLIGHTS The episode begins with a discussion about Jane Jacobs' significant role in preserving Toronto's neighborhoods in the 80s and how it has shaped the city to this day. There's an exploration of the shift to Cloudlandia and how this virtual universe could be curbing our desire to travel and reinforcing local areas. We rewind to the 80s and trace the evolution of regional media landscapes, debating the impact of Canadians having links to Florida and the emergence of new franchise models. Dan and I discuss the rise of Cloudlandia and its impact on our lives, connecting us to the world like never before. The power dynamics in radio broadcasting, specifically AT&T's control of the AM spectrum are examined. We delve into the ideological divide in radio before the advent of the internet, discussing how universities pioneered FM radio, while AM radio was seized by the right-wing. We contemplate the implications of geographical shifts and changing economic patterns triggered by our migration to the cloud. The future of communication and travel is questioned, and whether our lives continue to be dictated by Newton's laws or if we're slowly transitioning into a world governed by Moore's Law. The episode concludes with the hosts suggesting that as the virtual world expands, people may start reinforcing their local areas more, indicating a balance between global and local influences. Overall, the episode offers a thought-provoking journey through changing times, digital landscapes, and the very fabric of our lives. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan. Dan: Never gonna leave you. Never gonna leave you. Well come here I am. That's one thing about Cloudlandia Once you're in there, you can't leave. Dean: It's so convenient you know it's addictive. It really is. How was your week? Dan: I had a really super week, I have to tell you. I mean it was a four day week because of the holiday. Dean: Yeah. Dan: And it's not so much what I'm doing, that's what the company is doing, and there's just all sorts of independent projects which have been more or less under the surface. You know, there's kind of an interesting woman from the 80s and economist by the name of Jane Jacobs have you ever heard that name? I haven't. Dean: No. Dan: Yeah, and you know, in Toronto, when they stopped the Spadina Expressway. Yeah, I don't know if you remember that. What seems like yeah, well, you know the Allen Expressway. Dean: I do know the Allen. Dan: Expressway. Yeah, that was supposed to be the Spadina Expressway and it went off. It's gonna go all the way down to the center of the city Right, right, right. Right through the center of the city and it would have gone to the Gardner, it would have hooked up and then they would have traded clover leaves down at the bottom. Dean: And they would have had to remove. Dan: They would have had to remove all those neighborhoods. It would have gone right through Forest Hills actually. I think that was part of the reason why it got stopped, because wealthy people have more votes than poor people. I don't know if you've noticed that Not in my backyard Right exactly. And then the other one was the Scarborough Expressway, which you know, the Gardner extension that went out to the beaches. Dean: You know it went out and it was just called the. Dan: Gardner yeah, it's completely gone. They tore that down one night, basically, oh my goodness. We were away for two days and we had it when we left and when we got back it was gone, you know and but that whole area of Lake now from basically charity, erie Streep, actually, you know where the Gardner goes up the Don Valley. Dean: Yes, exactly. Dan: Yeah, well, that's where you took the extension off and they just tore it down. They tore it down in two, two stages, once about 10 years ago, and then they tore it down again, and so, but this was all the 40 year impact of Jane Jacobs, okay, and she said that she had to preserve your neighborhoods if you're going to have a great city and to tear down I mean, and it's turned Toronto into a congestion madhouse. I mean, that's the downside of it, but on the upside of it, toronto you know, toronto tries to call itself a world class city. Have you ever come across that? And what I noticed is that world class cities don't call themselves world class cities, they just are. Dean: New York. Dan: New York doesn't call itself a world class city, it just is. London doesn't call itself a world class city, it just is you know. So if you're still calling yourself a world class city. That means you're not, oh man it's a Toronto life syndrome. I mean Toronto Life Magazine. Dean: Yeah, and they're Toronto, by a magazine. I'm very intrigued, I'm very, I am very intrigued by these micro you know economies, or micro you know global lenses. I guess that we see through and you're not kind of talked about the whether that is. Dan: I'm talking about mainland. This is mainland stuff. Yeah, that's what I mean. Dean: Yeah, and I wonder if that is. I wonder if that sense is diminishing now that we've fully migrated. Dan: No, I think it's okay, I think it's coming back with, with the vengeance actually you know, and my sense is that the week that COVID started in March I think it was March 13th, friday the 13th I remember when it visited itself upon us, when clients were saying you know, we were seeing 50% drop-offs in future attendance for workshops because of COVID and it was partially, you know, but it was the lockdowns, it was the dropping off of airline flights and everything else I remember I mean all our cash flow got taken away in about a month, right Right and we had to switch. We had to switch to Zoom, you know, and and we had about a three month period where we just had to rework our entire you know, our entire business model to take all the in-person workshops and turn them over to Zoom workshops, you know. So, that's the upside of Cloudlandia, is that if they take away your mainland existence, you have to switch to Cloudlandia to compensate, and it's a bigger opportunity, bigger, broader everything. Yeah, but one of the downsides of this is that people don't feel like traveling anymore. Dean: I mean are you talking about me? Dan: No, I'm talking about us and you know. Dean: I know, yeah, exactly. Dan: I'm talking about everyone you meet, you know. Dean: I know exactly. Dan: You know, our only time when we have full attendance during the week, where we have people in the office, is Wednesday, monday and Tuesday, thursday and Friday, or when there's a in-person workshop. You have to be in the, you have to be in the company on workshop days. Okay and so, but the thing, the Jane Jacobs, the people who really got involved with the number one person in Toronto was Cromby, mayor Cromby, and he was one of the forefront leaders in stopping the Spadina Expressway and the Scarborough Expressway. Okay and so I'm just showing you the interrelationship between mainland and Cloudlandia. My feeling is that the more that Cloudlandia expands, the more people go back and start reinforcing their local areas. That's what I wonder about the whole cycle. How's that for a topic that we didn't know about five minutes ago? Dean: Well, exactly, but I think that I think there is something to that. You know, like I look at the, I think I've been I've mentioned before, like without having moved away from Toronto, like coming into Florida and yeah, when's the last time? Dan: when's the last time you flew to Toronto? Yeah, no, it's been three years, and three years, yeah, the next time will be whenever, april, if you April, if you decide you're coming to Toronto 12th of April is the first Toronto oh it's already set, yeah, it takes us about a year, because we've got to guarantee that we've got a date when people can also do their 10 times workshop in person. I got you, okay, yeah, so you know, I mean pre-zoners, double duty, you know, they double. Dean: Yeah, yeah, okay. Well, this is very exciting. So April 12 is on my calendar then, okay. Dan: I'm pretty sure you're taking a statistic from Dan Sullivan here. So yeah, we better double check on this Well, april 12 is Friday, yeah. It's in the calendar and I think the pre-zone is on or the 10 times is on the Thursday. Dean: Okay, so the 11th and 12th. Dan: All right. Dean: Well, now we're talking. Dan: Dan, and then Dan is on the Saturday and that's what I'm most excited about. Dean: Yeah Well, this will be for those who aren't listening. Dan: Table 10 is Dean and I met meeting for lunch on a Saturday, which really got everything we're doing together started was the table 10. Dean: Exactly right. Dan: Yeah, but that's a mainland, that's a mainland reality which may be possible. Dean: Yes, that's exactly right and I think that this now this is where I can, as I've reflected, I look at where I've been spending time, taking snapshot comparisons this week of today and 25 years ago and seeing where we are. You know, if I look at 25 years and 30 years ago kind of thing, I look back at when I started my you know sort of being in the result economy or launched my entrepreneurial career in 1988. So I look at that as coming up on, you know, 35 years. Dan: this year, 35 years, yeah, yeah, and I just want to look from there Well, it's 35 years. Right now it's 35 years. I mean, we're in the 35th year. Dean: So yeah. Dan: And, what's really interesting, our program where we have workshop programs, started in 1989. Dean: So next year is our 35th year you know it's year 35. Dan: So it's the 35th year of the program and I'll be 80 in May and I've been coaching for 50 years in August. Okay. So it's sort of an anniversary year Nashville in May we're going to have our first worldwide conference in Nashville. Coach Coach Con yeah, coach Con, coach Con, yeah, yeah you can take that in two ways. Coach Con. You can take Coach Con in two ways. Yeah, you can. It's the coach conference, or it's just shows you what 35 years of counting people will do for you. Dean: Oh, that's so funny. Well, I'm very excited about both of those. I'm very excited about both of those things. So where I was going was, you know, in 1988, looking back at the things, it was very much a Toronto-centric kind of lens because I had spent. I left Toronto in 1984 to come down to Florida and finish up. I've been spending a lot of time down there. I spent, you know, I spent those years and driving through this I remember the first time driving down on my own. I had a friend with me. But driving down going through the different cities, like going through Dayton, ohio, and going through Cincinnati. Dan: Ninety-five hits in 75. That's what we took. Dean: That's the main route to Florida. That's the main route, exactly, yeah, yeah, you crossed over at. Dan: Detroit. You probably crossed. Did you cross over at Detroit? Dean: We got a tip to cross over at Port Huron, so up further, which was Further north yeah. Dan: Yeah, but then once you were across it was a straight shot superhighway all the way to Florida, and the reason is that Canadians Florida is part of their Canada. Yeah, I mean Ontario. My Florida includesmy Canada includes Florida. Dean: Yeah, exactly that's true, isn't it? It's like the Southern Extension. You've gotten places in or things in Canadians. Have, you know, links to Florida? You're absolutely right, yeah. Dan: Half the Canadian adult population from around November to April. Well, let's say October to April includes Florida, Scottsdale. Dean: I was just going to say that Calgary you look at the other side, then Calgary is. Yeah, calgary is connected to Palm Springs and Phoenix. Dan: Yes, and then Maui, because I don't know what the situation is now, but I suspect they'll go to the part that didn't burn down. Dean: Yeah, but what struck me was the newspapers. So this is, what struck me is the newspapers and television stations, because we would stay, you know on the road. We would Hotels. Yeah, you would stay, yeah, we would stay in a hotel. And so I don't always, you know, get the newspaper. I've had a long time love for USA Today, which I've always kind of loved as just getting a overview of everything. But it struck me how I had grown up with the lens newspaper, lens being the globe and mail, the Toronto Sun and the Toronto Star and looking that, you know, without any sense of left and right leaning. You know, I didn't understand at that point, you know, the bent of and how that shapes things. But, it was amazing to me that I learned I got kind of on that deep level, these regional kind of markets you know I don't know how to fully describe it, but it was an awakening that I knew that, hey, if you've got something you know that worked in, it was kind of like this franchise. I'd be seeing franchise thinking in place, you know, in different places and seeing the Cracker Barrel restaurant. You have the same exact Cracker Barrel experience at any drop off point along Highway 75, you know, and so yeah. Dan: And that was. Dean: Yeah, at the time the thing was I mean in those days it was the new model. Yeah, yeah, for young college students traveling abroad. Right, but it was so great and that level of you know you wouldn't have any window into Louisville, kentucky, unless you're passing through Louisville and you tune in to the Louisville Echo Chamber or ecosystem where you're seeing the. Louisville anchors and the news and the local things, and you're reading the Louisville newspaper, you know. Dan: And then Macon Georgia. Dean: Yeah. Dan: Macon and everything. Dean: Because you usually made. Dan: I always remember that we shot for Louisville or Lexington on the first night. Yeah, lexington, yeah yeah, but we never saw any of the horse farms. Well, you did I mean because 75 went past the. But you never got off. Dean: Yeah, yeah. Dan: You had Oasis which were franchise Oasis. Dean: Yeah, exactly, and that way you know what you're going to. You know what you're going to get you know, but now I see now how those things are like with the rise of Cloudlandia, the access to what's going on a national scale and global scale kind of thing, is what direct to the individual. You know, now you've got access to everything, and I've been. Do you follow or is on your list of news outlets? Do you come to Daily Wire? Is that part of your routine or? Dan: are you familiar with. No, that's not one of my. Dean: Do you know? Dan: about the. Dean: Daily Wire. Dan: I've heard of it, but that's not really what I it's not. Dean: No, I mean I'll look at it. Dan: now that you're talking about it, I'll look at it. Dean: Well, Ben Shapiro is the one who basically I know Ben, he's the guy that started the Daily Wire. Dan: Yeah. I'm a Breitbart guy, I'm a Breitbart guy. I check daily caller town hall Breitbart, you know. Dean: Yeah well, the Daily Wire is now a $200 million. They do $2 million a year now and they just Last year. If you think about the VCR formula. And the reason I'm bringing up the Daily Wire is that is a cloudland-centric, a media empire that was started 100% to be online and took advantage of one. They tapped into Facebook's reach and they funneled those people into get readership and get subscribers to their news service and use that money to buy more attention on Facebook. That was the whole very simple model and they executed it flawlessly. And so they built this huge reach and they had a relationship with Harry's Razors. Do you remember? Dan: Oh yeah, Like Dollar. Dean: Shade Club and Harry's Razors. So Harry's Razors was a big advertiser on Daily Wire, doing very successfully, and then Harry's took exception to some content on the Daily Wire that suggested that men are men and women are women and that would Whoa, whoa, whoa. Dan: That's like touching the third rail of the subway, absolutely. Dean: And they dropped it. They stopped advertising, but what Jeremy Borencher, I think, is the president, who's the CEO of the company what they did was they started on the backs of that company called Jeremy's Razors and they built this whole. They did a whole ad launching the process because it's their own audience. They were already very successfully selling Harry's razors to their audience by letting Harry tap into their reach, and so when Harry's left, instead of looking for somebody to replace Harry's as an advertising partner, they said, well, we'll just make the razors ourselves. And they started Jeremy's razors and now Jeremy's razors is a huge subscription-based company speaking directly to the reach that they've built with the media company. And it struck me that now we're getting to where these very specialized. I don't think we're separating geographically as much as we're ideologically now that there's brands for the right and there's brands for the left and there's you know, there's woke brands and there's I won't say successful brands. Now. Dan: But the. Dean: I mean the writings on the wall. I'll tell you. Dan: I'll tell you. Can I tell you an earlier crossover that? Dean: set that up. Dan: Yeah Well, actually FM radio was technologically possible in the 1930s and 1940s but it was never approved by the FEC until the 1970s. Actually, there was about a 40-year thing where the federal what's the FEC, federal communications they couldn't get it passed for, even though it was available and and but FM is strictly a local radio reach. You know, during the day you can get about maybe 30 miles. You lived in Georgetown, I think, when you lived in. Toronto right. Well you could get CJRT, which was an. FM station and you could, but once you got, let's say, up to Orangeville or Newcastle, you couldn't get CJRT anymore. Okay, Because, FM is gets interrupted by solar energy during the day. Am we? When I was growing up, I could listen to New York, I could listen to Chicago. Dean: Yeah. Dan: Remember you put on a clear night, real clear nights. I could get New Orleans, philadelphia was easy, boston was easy on. Am because it's a different bandwidth, okay, and it doesn't get interfered with by the sun, but the sun won't let FM go further than about 30 or 40 miles. It's not true anymore, because all the FM stations now go on the internet you know, so I have an internet delivery so I can get Los Angeles Jazz Station on, you know, on the internet and they're taking advantage of the internet. But what happened was it was AT&T really controlled the AM spectrum. At&t, yeah, I mean they talked about the dominant technologies. You know Google and Meta and you know and everything they talked about it today. You know Amazon, that nobody, they didn't get up to the knees that the type of control that AT&T had. Okay, and. AT&T didn't want any competition for its AM networks and they came in and the. But because FM is a local, it's you know, it's a region, it's where you are, you get a real. The universities are the ones who started it all. Okay, so in you know, cjrt was Ryerson and the Toronto and everywhere you went, like if you went to Louisville it would be the University of Louisville you know, and and everything else. And so, right off the bat, the ideology of the universities by that time was left. You know, that was where the left wing people you know symphony music and it was, you know, the various FM stations, and they abandoned. Am got abandoned and the right took over AM radio, you know, and Ross Limbaugh was the first person who really took advantage of that, and this was strictly the right side of the political spectrum. Dean: Okay so. Dan: AM talk radio. Am talk radio. The left tried to get into talk radio and nobody would listen to it. Dean: Okay, Nobody so the you know. Dan: And so what happened? You already had that ideological split at the radio stage. Okay, so if you were left wing and you were driving to Florida, you would go from university town to university town and pick up the FM station, but you weren't less than the AM radio anymore. So that was the first split. Before you ever got to, you know, you got to the internet with. That split had already happened in the radio spectrum. Dean: Yeah, amazing. Dan: That was before you were born. Dean: Right, right, right, that's something. Dan: But I mean, imagine something happened in the world before you were born. Dean: It is so funny. But I look at that, you know, and it is like it's amazing to see how this is going, and certainly club Landia is enabling that and my, to bring it all, we're back around to the. What we started talking about with the local, saving the neighborhoods kind of thing is, yeah, I wonder if we're starting to see geography kind of shaping up here, that Florida and Texas are becoming like sort of you know conservative, you know safety and some kind of thing that they're gathering all the people there, yeah, yeah, and they've surpassed New York, they've surpassed New York state, they've surpassed Illinois, they've surpassed California. You know the states. Dan: People are leaving those states and going to Florida and they're going to Texas and so, but I believe in Moore's law, which essentially is the you know, the technological formula that's created Cloud Landia is Moore's law, but mainland is controlled by Newton's law and. Newton's third law I mean Moore's law is that every 18 to two years the computing power of the microchip will double and the price of it will get in half, that's the we've lived in that world for the last 50 years. Dean: And but. Dan: But Newton's law is for every action there's an opposite and equal reaction. Yeah, so if you yeah, so so you got to look at both laws. Dean: And I wonder, you know one law triggers the yeah. Yeah, it is interesting to see the like. I wonder if you were to you know, are we bringing back now? The importance of the local infrastructure, the local like. What is the role of the community now in our lives, in our world? I mean, I feel like I'm it's getting narrower on less and less like inclined to have to travel to other places, and it's funny, you know, I don't know. Dan: Well, I won't travel, I mean, except for my own workshops. I won't travel to business, I won't travel for anything. And you know and I mean all my speeches what I used to give speeches for. Now you know where I would be invited to a big conference and I cut that off in 2013. I just you know, you can have me as a speaker, but it's going to be a podcast at the conference. Dean: Yeah right. Yeah, that's kind of the way I've been doing. Dan: Things too is zooming in as opposed to traveling and flying in yeah, yeah and it's easy because you know you're doing whatever you're doing at the Four Seasons Valhalla and then you're someplace else in the world. Dean: Yeah yeah that's so true right. Dan: Yeah so, but people think that because there's a new realm available that eliminates all the previous realms, but actually just the opposite happens. Dean: Yeah, I posted and it's so. I think about how we really have the ability to be a beacon. You know I'm Jamie Smart. I don't know if you've ever met Jamie? Dan: Yeah, well, I know of him. I know of him, yeah. Dean: Yeah, wrote clarity, just like when we were doing all the big seminars. You know when we stopped doing that in 2009,. That was a big, you know, big shift in our world. You know, in terms of having spent 15 years every single month doing a big event somewhere new. Joe was having a conversation with Jamie about that and he was like because for him it had been even longer, you know, doing that with his identity of being a speaker, going to town and being on stage. And Jamie talked about it as a transition from going from being a torch bearer, where you have to take the torch and go city to city to spread the message, switching to being a lighthouse, where you stay in there and be your light from when everybody comes to you and that was a big shift. And even then, 2009, the Internet was here and all the infrastructure and everything was here, but it certainly wasn't the same place as it is now. Zoom and all that stuff was not yet. Now it's just. I look at it and you start to see, man, there's just so many ways to reach the world from your Zoom room. You can really have a global. There's nothing stopping you from having a global broadcasting center in a 6x6 room in your house. Dan: Yeah, it's interesting. You were very helpful to us because we had that flood in our Fraser Street building. Then we were knocked out. I mean, we had just come back from lockdown, from COVID lockdown, and we got three months in and we had the city water main next to our building when Underground just destroyed our my recording studios, our tech team, where our tech team was, where all of our materials were. But they closed the building down because the city inspectors had to come in and they had to check out. Maybe the whole building had to come down because the support structures may have been weakened and they'll just condemn the building, but we were out for eight months before we could get back in, you know. But, in destroying our recording studio we had a company. Toronto is a great post-production center for the film industry. So it's dependent upon the Canadian dollar. If the Canadian dollar is really weak, film studios in the United States ship their post-production work you know of editing and everything and there's about 15 movie studios, tv and movie studios in the Toronto area, all the way from Pickering to Hamilton. You know these are big studios but they do all their inside. They bring all their inside work to Toronto. And now they're creating actual virtual towns with CGI. So did you catch any of the Jack Reacher series. Dean: I did not. Dan: It was a huge hit. But the town that's depicted where Jack Reacher is, it's a small town in Georgia. The first season was the small town in Georgia. It was one Lee Child book, Jack Reacher, and that entire town was created in CGI, doesn't exactly? That's crazy, right, but when you look at it. And then all the inside scenes were constructed in the film studios. You know the homes and everything like that. But that shows you the relationship between Cloudlandia and the mainland. Okay, because once you cross an international border, you're in a different currency system. Yeah even though I mean digitally. Dean: I mean so many things are possible now. I posted up a video. Dan: The one thing that remains constant is the US dollar Okay. I mean the US dollar. And people say, well, why does everybody use the US dollar? And I said you just answered your question. Dean: It's right there Back up to the first part of your sentence. Why does everybody you know that's like yeah, I mean it's like English. Dan: Why does everybody speak English? I said you just answered your question. Dean: That's like the Yogi Berra Nobody goes there anymore, it's too crowded right. Dan: Yeah, yeah, yeah, yeah, and yeah. And so the big thing is that since 1989, the differential the average differential, between the Canadian dollar and the US dollar has been 26% in favor of the American dollar. So we get 80% of the US dollar, it's dollar 36, dollar 36 right now Are you crazy? Dean: Well, that's crazy. So I checked the number. Dan: I checked the number no no, because in 19, it was $5.55. Dean: Oh, wow, yeah, but it's been hanging around in the mid 30s. Dan: 30% now for, I would say, last three or four years it's been you know could be as low as 30% and it got up to 42% per hour, but that so we didn't plan it this way. It was just a lucky break for us that we started in. Toronto, and so 80% of our income is in US dollars, but 80% of our expenses are in Canadian dollars and basically can buy the same thing with a Canadian dollar in Canada as you can with a US dollar in the United States. So we've got we don't have 26% because it's 80%. It's not 100, but we've averaged 20% for the four years we've averaged. So every dollar that comes across it's worth a dollar 20 if it comes across from the United States. Dean: Yeah, right Wow. And that's kind of where we're talking about the infrastructure, you know the infrastructure thing of being able to now, you know, build with a main or a Cloudlandia audience to reach with all the but with the capabilities or the expenses and physical delivery stuff happening in the most favorable, you know, mainland place. And I wonder if that's the opportunity that geographically you know places will get, will become sort of specialist in certain things. Dan: Well, that has been the case actually for the last 30 years. Okay, because of one factor that 90% of global trade, 90% so every day, the all the transactions in the world, it's, like you know, it can be like 4 trillion to 6 and a half trillion every day. The total value of it, well, 85% of it is in US dollars, okay, is in US dollars and all of that is. 90% of all global trade happens on water Is that right 90% of all global interactions and you know the, if you just take a look that it's water travel and that's only safe because of one factor, and that's the US Navy. And since you know since and that was. That wasn't for economic purposes for the US, it wasn't at all for you at. You know the everybody says well, the Americans, you know they just did this for their economic that actually the US. You know how much 10, how much percentage of the US economy is actually involved in cross border trade? 10%. Wow the other 90% is just Americans making stuff and selling it to Americans. So the US really doesn't isn't really that involved in the world but they had a problem after the Second World War and it was called the Soviet Union. And so what they did after the war said you know, we don't want to fight the Russians head on, so what we'll do? We'll just create a great economic deal with every other country in the world that's not communist and we'll promise them that we'll guarantee all their trade routes by water and they can sell anything they want into the US without any tariffs. And it was a great deal. Modern China only exists because the US guaranteed all their trade, and now the US has decided not to guarantee their trade, their water transportation and that's why. China's hit a wall, you know, and, and so I mean. But it's really interesting, dean, you're the one who came up with the cloud land idea on the podcast, and. But what I've been examining more and more is what happened if the cloud, if cloud land idea changes your ability to communicate and travel. You know, physically it's not like the mainland is going to be the same after that. I mean, if you make a change in one realm, it's going to make changes. I think this localization is now the, so if you're globalizing on the one hand, you're localizing on the other because you got a balance. That's what I wonder now, and I don't see. Dean: I'm starting to see like there's some shifts in the way that you know. I think that cities or towns I'm not, I can just speak about for winter, what I'm noticing a lot of development in is winter haven is sort of focused on the downtown, on making that kind of a more vibrant gathering center. It's not, you know, spread out like within strip plazas, like it was in the 70s, and it's not about the mall. Now it's about the downtown and they're taking kind of this ghost kitchen or you know model, but building it around social spaces. So there's two or three now of these developing areas where they've got multiple restaurants in one gathering place, right, so it becomes like a social hub where you can go there and they have live music and people gathering but you can eat at whatever, whatever type of food you want. Dan: So it's not like going inside to ask you a question I mean winter haven is a fairly small geographic area, but are there are there new residents buildings? Going up where these social centers are. Dean: Yeah, see, that's the thing? Dan: yeah, because the internet, you know the interstate highway system had bypassed all the downtowns. Dean: You know back in the 50s the right. Dan: You know the. The interstate highway system in the United States is the greatest public works project in the history of the world. It's about 63,000 miles now and they add about another 500 miles every every year. You know bypasses and connectors and everything like that, so it's a never ending project. But in the 50s it just bankrupted almost every small town in the United States when it. You had to go through the small. We went to Florida in 1956 and it was small town after small town after small town. There was no interstate. 75. Dean: Yeah, wow, yeah, that's kind of like Route 66 was going the cross. Dan: Yeah, yeah, you can still take Route 66, but it's small town after small town, you know yeah yeah, just listen to the words of the, the song you know, route 66 and tell you all the small and none of them were big cities. They were small towns you went through, yeah, yeah, yeah yeah yeah, so we're creating an interesting model here that Moore's Law is expanding, you know one realm. But the Moore's Law or Newton's Law says, yeah, if you do that in Cloudlandia, then that there's going to be a decentralization that goes on in the mainland. So winter I mean, you'll probably have people you know more or less spend their life in winter. Hey, winter haven't, because anywhere they want to go else, wise, they'll do it in Cloudlandia. Dean: Yeah, that's what I'm seeing. I just looked up the winter haven in the population right now it's 57,000. Dan: So yeah yeah, and I see you know yeah, yeah, and the interesting thing about the malls, that Mark Mills wrote a great book. Mark Mills is an economist in the Manhattan Institute. I think it's the Manhattan Institute, which, as you the name suggests, is a think tank in New York. City and he writes about the malls. He's got a whole chapter on the malls and he says the malls are going to, they're being abandoned. There's about a thousand failed shopping malls in the United States at any given time. There's about a thousand that have been abandoned. You know they just go bankrupt. And he says they're going to be turned into factories or they're going to be turned into warehouses shipping centers and they're beautiful because they they've got parking for all the work they've already got all the. You know the delivery sites like they have the, the delivering docks you know loading docks, right, the loading that. They've got all the loading docks. They got massive amounts of space and he says that they're going to be robotic and automated factories it's amazing, it's so. Dean: It's such an amazing time to be alive right now. You know, I mean, you think about where, the things that are ready to implement that are all here right now. You know, I don't know that. The next thing, like, as I mentioned, I was doing snapshot comparisons of you know day to day 1988 versus today and, as I said to Stuart Stuart, my operations guy, was with me, we were going, we went to the movie studio movie grill here in about 30, 40 minutes away and I started recounting the day with him, like as we were. I was in these comparisons. I'm saying, okay, so here's how the day started. I him in the morning and said you know, let's go to the movie. I forget what movie was out, but it was a great movie that was had just come out that day or whatever. And so we were going to go for lunch and go to the movie there, because they have Studio Movie Grill is like a dining theater, so you go and they bring food and everything. So started out with the text of that. Then I went to the studio. My video studio recorded a video that I, stuart, and I left. From there I bought the tickets for the movie online through Fandango and, you know, bought the tickets in advance. So we all we had to do was scan the barcode. They just scanned it on my phone when we got there, but the Tesla drove us there using the autopilot function, so we were driven to the movie. We got in our seats without having to go to the thing. We scanned a QR code for the menu of what to get. We pushed a button. They came and took our order, brought us the food. We got back in the car, had the coordinates. The car starts driving us. We were listening to a podcast on the way back and it just in that moment, just that little thing. There's not a single element of that day. That was possible in 1988. Dan: Yeah. I will remind you that in 1988, you probably said what an amazing time to be alive. Yeah, you're probably right. Dean: I mean the dot was like what I got. Dan: Yeah. Dean: I mean look at this. Dan: The fact are you kidding me. Dean: We can send a piece of paper over the telephone. What a relief it comes back. Dan: Yeah, now I'm going to. We've got a mainland collision happening in about five minutes, Okay, okay, and that is from when we started today, the one we finished, because I'm visiting Winterhaven from. I'm in Chicago today, so I'm visiting Winterhaven, florida, from 10 o'clock to two minutes to 11. But in 11,. I have to go to Vienna, Austria, and have an hour's talk with Kim White. Dean: Okay, right, right, right. Yeah, I got to get on the flight to Vienna, right. Dan: Yeah Well, it's a click actually. Dean: Yeah, the zoom I got to get in. Well, I have to switch over. Dan: I have to switch over from my phone to my computer because it's on zoom and anyway, but that I mean what we're seeing here, is you and I are. You know we're early adapters. You know you and I are early adapters, so I say, okay, the world's changed, so how do I have to change? You know, that's my basic response and and all of us got sent to bootcamp for two years during the COVID lockdown. And we might not have chosen the route that we're on right now, but we were forced to. You know we were forced to, right, yeah, you know, I have a goal of never being on welfare during the rest of my life. Okay, yeah, I like to make my own money and everything, but it's an interesting thing. But, more and more, I think that you have to take both Moore's law and Newton's third law into account, because one of them explains the virtual world and Cloudlandia world, but the other one explains what happens to the mainland. When the Cloudlandia keeps getting bigger and bigger, the mainland keeps getting more and more local, like winter. Yeah, so yeah but you gotta you gotta be good at operating in both worlds. Dean: Yeah, you're right. You know I'm staying off welfare, that's well, you know, Dan, there's this little thing. There's a thing called cash confidence, and most people think it's about having an amount of money, but what it's really about is having the ability to create value for other people. So as long, as you keep focused on that, you're going to be just fine. Dan: Yeah. Dean: Yeah. Dan: This is really yeah, and I'm feeling very good going down 80, that I'm starting to get good at living yeah. Dean: So amazing, isn't it? What a world, yeah, the journey. Dan: Yeah. Yeah, Actually you know, the most amazing part of being alive being alive. Dean: Yeah, that is part of it all. That is exactly right. Dan: That is exactly right. Dean: It beats the alternatives you know, and it's funny. Dan: The answer. The answer is in the question. Yeah, I just heard Dion Sanders was talking about how the whole body everything about us is oriented for moving forward and it would be neat if Colorado ends up in the playoffs and the 14 playoffs, oh. Dean: I mean, well, they just beat Nebraska yesterday, so they're two and oh, right now. Yeah, I mean, it's just. It's the most amazing thing to watch. But do you ever think we're meant for moving forward Our eyes, look forward Our ears? Are perfectly positioned to bring us all the sound and everything from in front of us. Our mouth are meant to project forward. There's only one part of our body that points backwards. Dan: And that's the exhaust. That's where, all the way you leave all the way behind you If you keep moving forward. I guess the evolution figured this out a long time ago. Dean: Yeah, a lot of problems. Don't worry about what's happening behind there, don't look back, just keep moving forward. Dan: You know that's in our years of doing the podcast. I think that's the greatest closing statement we've ever had. Dean: Well, it struck me as this that's the first time I've ever heard it explained like that, but it's absolutely true. So that's why it's even more important, to be the lead guy in the line you don't want to be that. Yeah, it's like sled dogs. Dan: Yeah, if you're not with sled dogs. If you're not the lead dog, the future always looks the same. Dean: Oh man, what a day. All right. Well, you have my best. We've got a date, we've got a date next. Dan: If you're up to it, we've got a next Sunday. Dean: Oh yeah, I'm in Chicago today. Dan: So I'm in Chicago today, so I'll be back in Toronto next week. No, it's a permanent fixture in my calendar. Dean: All right. Dan: Thanks a lot, Dean. Dean: Thanks. Dan: bye, bye.

In this episode of Cloudlandia, I accompany you on a captivating time-travel adventure to the 1930s era. We explore the nascent media landscape and how the rise of radio and television began to connect the world. We predict how elements like technology, energy, money and labor may redefine our world. We also shed light on 1950s industries like television advertising and iconic artists that profoundly shaped society. Join Dan and me for this enlightening discussion into the past, present, and what may lie ahead. &nbsp SHOW HIGHLIGHTS The podcast episode explores the evolution of media, starting from the 1930s when radio and television started to unify the world. The hosts discuss the story of Matt Upchurch, founder of Virtuoso, and how his influential magazine became a guide in the complex world of information. They also explore the potential future of global economics, focusing on elements like money, energy, labor, and technological innovation. The episode delves into how these elements could redefine our landscape, especially in the context of a potential plateau period, and how they could challenge us to find more productive uses of technology. The hosts revisit the 1950s, highlighting the significant impact of industries and events like television advertising and iconic appearances of Elvis Presley and the Beatles on the Ed Sullivan show. They discuss emerging trends in mainland experiences, drawing parallels between cash flow and sense of humor, and delve into the realm of digital publishing. The hosts examine the shifts in travel desires induced by the pandemic and the potential of community colleges in providing a pathway to future employment. The hosts plan to set up a new sound studio and propose the idea of creating a digital collection basket at the end of the podcast. They predict that the future will see a growth in high-quality mainland activities as people's standards for travel and experiences have risen after the COVID-19 pandemic. They highlight that industrial land prices in certain areas are going through the roof, pointing towards a trend of re-industrialization driven by automation and the need to bring manufacturing closer to customers. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean Jackson Mr. Sullivan. Dan Sullivan Mr Jackson, are you having a good mainland day? Dean Jackson I am. I've been, yeah, you know, I've been having a combination of, so far today, been on the mainland and in Deanlandia and there's. That's a good combination. Now yeah, here we are in Cloudlandia. Dan Sullivan Yes, yeah, well, it's a beautiful day We've had. Actually, by my memory, we've had a fantastic summer in Toronto, July and August. It's really great. You know Well, when it rains, it usually rains at night, and so the grass is all green. I've never seen the trees so green, so it's been great. I've been reading about forest fires you know I've been reading about hurricanes, typhoons, volcanoes, not in Toronto. Dean Jackson But we're going to have a, apparently because of the ocean temperatures, we're in for a potentially turbulent hurricane season, which is just getting going here now. So everybody kind of you know straps in between now and end of October to see what happens, right Well as we've been in the news. They'll let us know what you know when they put up the big red buzzsaw making its way towards Florida to get everybody all suitably panicked. Dan Sullivan Yeah, well, it's very interesting. The 1930s are still the hottest decade since the US has had temperature readings yeah, yeah, and the big thing is that we have so much news now. Everybody's a newscaster now with their cell phone. So what's gotten exponentially greater is actually people's first reaction to the weather, you know. Dean Jackson Yeah. Dan Sullivan And climate I've never experienced. You know, I'm 79 and to this day I've never experienced climate. I've only experienced weather. That's right. Is it my feeling? You know I don't have a climate chip in my brain. You know a climate. Actually. You do know how it's the average of a year's temperature in a particular spot. Dean Jackson Yeah, what's the? Dan Sullivan climate Right, exactly, and the spot where you're sitting is different from the year than 100 yards away from where you're sitting. Dean Jackson That's interesting. Yeah, the whole. It's all different, right, everything that whole. Yeah, I look at those as one of those things. We're certainly in you know an age, like you said, with the news there that everybody you know. I mean when you look at from you know I think about the big change again when we went from you know no new. You know the local town prior kind of the voice of what's going on. Dan Sullivan So when we got to, a unified voice of. Dean Jackson You know the, when the radio and the television became the unifying, that's really what it was. It was a unifying thing for the first 30 years of it and then when the affiliate you know the network kind of thing allowed local voices to be, you know, you got the in the beginning. It was when you were born all it was the national radio and national television right. The television wasn't even a thing when you were born in 1944. Dan Sullivan In the 40s, no 40s, so when you were a young boy, you got your first face to Howdy duty. Dean Jackson I mean, that was, that was something, I guess huh. Everybody got introduced to Howdy duty. Dan Sullivan Yeah, I was, and there there was. I can figure it was like 1953, maybe 1953 that I became aware of television, because some neighbors had it and and you know, and it was the three you know ABC, cbs, nbc but then where we lived in. Ohio. Dean Jackson we got Canadian Broadcasting Corporation from there and so I was aware that there was this country across the lake, yeah, and so yeah, it's very interesting, isn't it, that then, you know, by the time we got to 1980, we ended up we had 13 channels. That was a big, that was a big jump in the next 30 years. But all of those 13 channels were both distributing the national content of ABC and BC and CBS, but they were also producing local content. And now we're at a situation where you had, you know, 13 channels with multiple, you know, regional voices, the market affiliate, affiliates, and now we're at a stage where there are, you know, five billion voices all going through the three you know that was funny because, we've come down to, the channels are the same in terms of Facebook, instagram, youtube, twitter. Mr. Beans, yeah right, well, these are part of the YouTube network there, you know, but not now the platforms are there, but everybody but there's, you know, billions of voices on those same things, and that that's where I see that this next 30 years or however long, I don't know how long it'll be because you can't imagine what you can't imagine. But you know, I don't see anything on the horizon that's going to things like. It feels like all the pieces have locked into place for a period, you know, asymptotic plateau of creativity, now that everybody of reach, everybody's got access to it. Dan Sullivan It's really fascinating, and you're absolutely right that I have never had the experience of imagining something that I couldn't imagine Exactly. Dean Jackson That's right, everybody had the first thought to imagine it. You know? Yeah, I was looking. Dan Sullivan I had an interesting project project, a sudden project, this week. Do you know Matt up church? Have you ever? Do you remember Matthew up church? Dean Jackson Matt. Dan Sullivan Matt. Matt, the founder and owner of Virtuoso, and Virtuoso is the biggest network in the world of affluent travel agents. Dean Jackson I'm a member actually. Dan Sullivan Yeah, that's good, okay, yeah, they have this very posh magazine that comes out every quarter, every month. Dean Jackson Yeah, I get it from the Sims. Dan Sullivan Yeah, yeah, and he was. Matt was in the program a couple times. He was in the 90s and then early. I think he came in right around late 90s and was in the 2000s and then I think he was there in the teams and, but in 2003, so 20 years ago right about now I was guest speaker at his annual conference at the Bellagio in Las Vegas and I think about 2000. They're about 2000 travel agents there and there's a lot of travel companies there to like hotels and resorts and cruise lines, you know, and they have sort of a rapid get to know you sort of day, you know, when you meet somebody for 10 minutes and then you meet for another 10 minutes rapid work. Yeah, so I gave a talk and I created a workbook and so it was probably about a 90 minute talk with about an hour of Q&A and then you know, then there was a half hour afterwards where people just mingled and but what I was telling them about was the, because of digitization, that so much of the standard travel agency business was going to be completely commoditized by Expedia and you know, like that type of thing. And so and I give a set of predictions and I also said that there's a bypass to all this if you master DOS the dangers, opportunities and the strengths and you just zero in very deep on your best clients and you identify, when they're traveling, what are the dangers that they experience. In other words, they could lose something, what are the opportunities that they could gain something in the strengths that they have. And as a test example, I did it on Babs and me, showing that how we like to travel and you know experiences that we really don't like having experiences that we love happening. And the strengths that we have to really enjoy and explore particular type of experiences. Okay, and I gave that to them and talked it through, but I gave as an example a hotel resort in Ravello in Italy. So the Malfi Coast, you know you get South and Naples and you get you know, and you get town and Malfi and Ravello there's like four in the island of Capri is just up here. So I'm sure really classically beautiful and luxury type of setting and it was and I'm not, I can't quite remember, but I think it was probably might have been right near the end of the 90s that we had gone there because we were going on a hiking tour with a group of people for about six days on the Amalfi coast and but before we went for about three days and stayed at the resort in Ravello which is called the Pozzo Saso and it's a beautiful. It sits way up high, it's a couple hundred feet off the water there. You know that part of the Mediterranean I don't think that's exactly called the Mediterranean there, but it's part of the Mediterranean and you can see down the coastline easily 50 miles and our staff had told the staff of the resort that it was my birthday. So the second day was my birthday and from morning till night everybody in the hotel said happy birthday, mr Sulton, happy birthday. Dean Jackson You know. Dan Sullivan And then they there were nonstop treats throughout the day breakfast dinner there were treats and they communicated the conference, the Bellagio Conference. Virtuoso, I communicated. That's how I like that type of treatment. Dean Jackson I like. I like that. Dan Sullivan I like that when my treatment is like every day's my birthday and so, anyway, a really neat little reward for my talk was that then, after I got talking, there were a lot of people came up, shook my hand and everything. And this little man came up and he had almost tears in his eyes and he says Mr Sulton, I'm the general manager of the Pozzo Saso. And I don't I can't, I can't express to you what you've done for my trip to Las Vegas. He says everything I could have possibly hoped for here. You know, because there's competitors, the whole room is filled with competitors. They're gonna spend their money on something you know, and so anyway, it was really funny, and that's it. I didn't remember this, really, for I never used that particular approach again. And so we got a call that they're at their same meeting this year and they have 5,000, they have 5,000 now because Virtuo so has really grown and they asked if I could do an update on what I had predicted. And I went through it and I said well, everything you know, I mean, once you grasp the technology. If you're just giving a standard service, technology is going to commoditize you. you know there's I mean that's not such a great prediction backwards. Dean Jackson That's funny you know you're on the right path. Dan Sullivan You can't digitize that experience that you have, and so they asked me if I had any further thoughts of what the next 20 years would look like, and I'm right on the spot, I said well, the world's gonna change. Everything that you've been experiencing for the last 20 years is gonna change much more drastically than it changed over the last 20 years, and the reason is I call it the force. I just nicknamed this. Dean Jackson The force slowdowns Okay and I said this was the force slowdowns. This feels like breaking news right here. Dan Sullivan Well, this is like Cloudlandia. I mean this. I had to give you that background, just to accept it as a Cloudlandia idea. You know, I mean, there's tough standards. There's tough standards to even be able to listen in on Cloudlandia, let alone speak on Cloudlandia. And I said the first thing is the cost of money is gonna go up and we call it in most places. We call that inflation. So right around the world there's just massive inflation, except for those places that have already been so undermined by inflation that they're now in deflation. And there's one big place where that's happening right now, and then the deflation is where you. Deflation is where the value of everything starts going down significantly. It's not just the cost of things. Inflation is really a function that things that you really want are gonna cost you more. And so for about 20 years we said that around 1%, 2%. You know it was the lowest inflation period since probably the last 20 years have been up until COVID was the lowest inflation. So the cost of money and that means borrowing money is gonna cost you a lot. And you know, here in Canada it's around 7%, you know, 7% to get bank loans, and the US is more or less the same. Second thing is the cost of energy is going way up in most of the world. Okay, and I'm gonna make a proviso where I say in most of the world, it's going to. So, just prior to COVID, the cost of transportation, the overall cost of transportation to get anything in the world, anywhere else in the world, was 1% of final product. So you know you get something from 10,000 miles away. The transportation cost of that was 1% of the final cost and I would say well, first of all, there's places where it's gone 100%. Russia is being one of the places Russia shipping anything in the world. It costs them 100% and the reason is they can't get insurance for any freighter. You know freighter that goes into a Russian port Automatically. None of the big global insurance companies will insure it. You just can't get insurance, and that's not just Russian boats, that's anybody's boat If you go into Russian territory and they don't have that many ports. They've got about four points. I mean they're 11 time zones wide and they've got about four meaningful ports. And two of them are right in the war zone. Sevastopol and Odessa are two big ports and so you can't even get. Nobody will take their boats into that area, so they're in, you know. I mean, the cost of transportation is really high when you can't transport. Dean Jackson Right, exactly, you can't get there from here, right yeah? Dan Sullivan And then the third is the cost of energy, because one, the war is a particular situation, but the cost of energy has gone way, way up. We had really cheap energy over the last 20 years, so now it's gonna go up and this isn't a momentary thing, this is going to be, you know. And then the fourth one is the cost of labor. Especially skilled labor, is gonna go way up, and skilled labor covers a lot of things, but it's basically that there would be competition to hire you if you were working someplace. There would be competition from the outside that you would offer somebody more to move from where they are, and anyone who's got skills that would do that. And if you're so 18-year-old in Toronto today, if they take a 10-week industry sponsored training course, they'll get a certification at the end of 10 weeks and a year later they're making $60,000. Within three or four years they're making $100,000, and they'll never make less. And there will be constant bidding because we've gone basically in North America, a lot of parts of the world. We've gone probably 20, 30 years without any real emphasis on skilled labor, skilled labor, Skilled main land labor. Dean Jackson you mean yeah, or everybody's going into the skilled club land labor. Dan Sullivan Yeah, and a lot of them. Dean Jackson There's so much of it and that's being replaced by AI now, yeah, exactly, you're not gonna have a, you're not going to have an AI sneaking your toilet. Dan Sullivan No, there won't be AI, plumbers, ai, carpenters, ai all the skill trades that's every kind of factory work requires skill training. Dean Jackson So anyway, those are the four slowdowns. Dan Sullivan So those are the four slowdowns and the biggest thing is going to slow down as technological experimentation, innovation, that's going to change really fast and you could see at the end of starting in, probably beginning of 22 last year, there was more firings in the high tech industry than probably in any other industry, and the reason for that was they were hiring people for projects they were going to do 10 years from now and they don't have the cap. The money is too expensive to be paying for things that aren't going to get a payback in 10 years or so. So what I'm saying is and you brought this up, it got me thinking the last podcast we had you brought up that we may now be in sort of a plateau period, like you described the 50s to the 80s. Dean Jackson And. Dan Sullivan I think we're right now we're going back into a plateau period. Dean Jackson Where there's a lot of development. Dan Sullivan There's a lot of development and a lot of more productive uses of what we already have. Dean Jackson Yes, and that's what I think it is now. It's going to be the application through those pipes, just like the iPhone in 2007,. That laid the groundwork for the app culture that brought us Uber and Instagram and Facebook and YouTube all the big things that we use on that vehicle of the phone. And now it's really. This is what I'm fascinated by is who were the big winners and how was the big adaptation to the tool set that was available in 1950. If you think about that, as by 1950, we had television, radio, we had the plane travel, electricity, automobiles, all of those big things that were highlighted in the big change from 1900 to 1950. Were the big winners and continue to be the big winners of that period Of an. Is it adapt, being adaptive on that? Because it wasn't a big period of invention, it was a capitalization of. You look at the packaged goods, the consumer goods really boomed in the 50s and 60s through television advertising. You look at Procter Gamble and big packaged goods companies that knew if we just package up a product, put it in front of the audience. We know everybody. We know 50 million, 53 million people or 60 million people were watching. I love Lucy in the fifth. Those reach audiences. I think Gunsmoke was like a high watermark of the large audience. Then it started going down from there. I saw a chart where that was the peak 61 million I think was the largest television audience in 1960, something whatever Gunsmoke was at its peak. Dan Sullivan Then there were single events like Elvis Presley, the Beatles being on the Ed Sullivan show. You had single events. There were things like that as a series. I bet your numbers are dead on. Dean Jackson While the number one shows on television what did grow during that period. Dan Sullivan I love that period. Dean Jackson That's why I'm asking you and my observation. Dan Sullivan First of all, if you were in putting in superhighways, that was a really big deal. The Turnpike, the cross-country interstate highway system, had just crossed Ohio, probably around 1956 or 57, on its way to the west coast. The other states were building but they weren't connected. They weren't connected yet. Dean Jackson The. Dan Sullivan Ohio Turnpike was just a continuation of the New Jersey and Pennsylvania Turnpikes. These were toll roads. That was it. The other thing was an enormous movement of industry out of the big cities, the big northern cities. I grew up in northern Ohio. Ohio was the most powerful industrial state in the United States, starting probably in the 1880s. 1890s it was just a powerhouse. Pittsburgh was famous for steel, but Ohio City's young down to Cleveland. Cleveland had as much steel as Pittsburgh did, but it was spread out over three countries. It was all geared to Detroit. All of a sudden the automobile industry really consolidated down to just the three companies. Dean Jackson That was just Ford and Chrysler that created the suburbs that created the suburbs. Dan Sullivan The other thing was retail changed because every time you put one of these interstate highways in, you bypass small towns. So small town retail started to die in the 50s because shopping centers and shopping malls may be between two small towns or three small towns but everybody went shopping in their small town, except for daily convenience. But they would go to the shopping mall. The shopping mall went through the industry the other thing that's a whole industry but it was air conditioning. Air conditioning allowed people to move industry and commerce and everything to the south. You wouldn't want to be in Orlando in the 1950s. You weren't too warm to do productive work. Dean Jackson Right, I'm recognizing now the pattern of so. We went from the general store to the main street in small towns, to strip plazas in the 50s, to shopping malls in the 70s, 80s, 90s to Amazon. Now. Amazon is basically or online, where we get everything, every physical good that you could imagine. Online is really the thing. But that's an interesting evolution. Right From main street to when we had automobiles and went suburban, it was the strip mall and then where you could drive your car up into the parking lot and go to the plaza where there was all of the collection anchored around a grocery store, perhaps in a dry cleaner, and putting everything in one place and then that led to the franchise, as a great thing, because the homogen that you created a homogenous vibe in the country by unifying everybody around the television. Everybody was seeing what leave it to be and that whole, all of those shows. Dan Sullivan And the other thing is that the cars became more comfortable because people could go on long trips now, so I remember when you got air conditioning in the cars and so the other thing about it was the recorded music industry went through the roof in the 50s, 60s, you got 45s, came in 33 and a third came in and 45 came in and the late 40s and 40s. Dean Jackson And so the recorded part of what drove the recorded music industry was that they had a discovery device of the radio that you could play music over the radio and that would draw and they would be on bandstand and be on the Ed Sullivan show and be on the thing. So everybody would gain an awareness and, you know, you could create that sensation which drove people to the local record store to buy the records. And that's where that really took off. You know, now we're in a situation where the you know it's certainly, I think, more of a meritocracy now in a way that anybody, it certainly. You look at Peter Diamandis's six D's were certainly up into the democratizing phase of that. Anybody could. I mean you and I could make a hit song if we wanted to and put it out, and we've got as much. Dan Sullivan I think we could have a hit song made. Dean Jackson Yes we don't want to apply it ourselves. Our leadership and finance. Dan Sullivan I think it would upset our daily lifestyle if we were yeah, we can who, not how. Dean Jackson We can who, not how. Dan Sullivan Yeah, it's long right but I had a really great example of that on Friday morning so I had a podcast to Belfast, ireland, great guy, and he's got a coaching program called, which is simple, scaling you know how, helping entrepreneurs to scale their businesses and it was great he went. We went twice the a lot of time because neither of us had a hard stop and but you know he's got a hundred thousand that download the world he's in a hundred countries, you know wow and you, and you and. But you and I have looked at this, you know, from a cost standpoint. I mean, once you bought your computer and you've got an internet line, the rest of it's pretty. I mean there isn't a lot of cost to this. But here we guy, he's got a hundred country worldwide radio station, then he's got a audience of a hundred thousand. You know yeah, and and that my past. And I mean, if you compare that back to what that would have taken, well, let's go 25 years ago. I mean, yeah, achieve that 25 years ago. Dean Jackson It would have cost you so much more, you know when you look at her Carlson, that's a good example right now. Yeah, what's happening? Dan Sullivan I mean it's taking him about two or two or three months to sort of get used to it. And now his show is more powerful than when he was on Fox, because he got three million. Dean Jackson Three million to 13 million average viewer. Dan Sullivan Yeah yeah, and that's. He's done that in three months. You know, yeah, I mean yeah, but now you know the thing is you and I could do exactly like. Dean Jackson This is where the thing is. The difference is the is reach. You know it's not the capability I mean, it's certainly you and I and anybody listening right now has the capability to create a vehicle, to create the podcast, to create a show, to create let's just call it content, to create content that you know could have that kind of impact, but it's just breaches the ultimate scale of this, you know, and it's not, yeah, but that requires the interesting thing is, the more reach that you have, the more you acquire new capability to go along with it, you know and the more your vision gets bigger as your reach gets bigger. Dan Sullivan It was like we have the same landlord are building in Toronto. We don't own the building because they don't sell their buildings and it's a perfect building for us, but yeah, labor Day. So we're a month. Within a month, we will have been there 32 years in that building yeah, you're the you're the only tenant from about the middle of 2020 to the middle of 2022. We were the only yeah, and the check for them was there every month, anything like that. But about 15 years in we haven't. I haven't talked to the landlord. Probably since 2000 I've talked to both of them socially. I've met them, you know, in social events, but I haven't talked to anyone, let's say around 2011. So last or 2001 I've probably talked to them in year 10 of our stay in their building and I was unusually from his perspective, I was unusually funding that day and he says I don't remember, I don't remember, I don't remember you being that funny when you moved in and I said I find my sense of humor is strictly a function of cash flow, right? yes, there's a correlation there or the bigger the cash flow, the bigger the cash flow, that bigger my sense of humor. Yeah so, so anyway, but it's very really interesting how I you know this is and he really we've had and the reason he did it is because of the book, the ten times since he's here at them, two times okay, and first of all, the way I did the book, you know, with Ben Hardy, that probably was not possible 20 years ago, 30 years ago right the way. I did the book. Yeah, because half the most profitable part of the book is not the book itself, it's actually the audible version of the book. I mean once you made your first audible recording. From the standpoint of the publisher, there's not really any cost, is there? You know right, that's exactly right and yet it works out one to one for every, you know, paper book that sold. There's another sale that's a virtual. It's either Kindle, you know, it's either ebook or it's yeah, it's audible, and so that wasn't possible 20, 30 years ago. So I think, we're pointing out a direction here is that I think there's gonna be two extraordinarily valuable world. I think high-quality mainland activities are getting going, grow and grow and do you? Mean by that, hi what? When you well, I think people had two years basically not going anywhere during COVID yeah and I think there are standards of good what they want to do. If they go so much, somewhere has gone up, I'm going to take the effort to travel. I mean we never gave any thought to travel before COVID. I mean you were all around the world. You were in Australia. Dean Jackson Every year, all the time. Dan Sullivan Yeah, yeah, and you were in Toronto. You were in other places in the United States and I think that it has to be something new, better and different for you to really get on a plane and travel somewhere. And it's the same with me and I've gotten about five. Speech. Offers big audiences 500 to 2,000. And I say I'll do it by Zoom, but I won't travel, I won't travel. And they said but the price they're offering this year for speeches is way above what it was three years ago. And I said it's not the money, it's the time, it's the time to bother. Dean Jackson I said that's not the money Right exactly. Dan Sullivan Yeah. Dean Jackson Yeah, that's what I'm talking about. Dan Sullivan I mean in your experience, in my experience. I think you can see a trend here. I am too. Dean Jackson Yeah, exactly, I'll tell you what would be a new and unique and delightful experience is my ears perked up to FreeZone in Toronto in April of next year, that might be enough to tell you I'm very excited to get me on a plane, very excited about that actually. But, D, you know, well, that's good, that's good. Yeah, well, I'm going to go back to my team. Dan Sullivan I said I just got word from Dean that he's really interested and we said, well, it's a lot of work. But you said we just have to have an offer for Dean that's compelling enough that he'll come to Toronto, did you see? That's it. I mean it might be a one person FreeZone, but it's worth it. Dean Jackson The table 10. We need anything. That's what I really miss the most the many of it. Dan Sullivan Yeah, well, the table's still there, but it's not 10. Dean Jackson Hey, did anybody take? Dan Sullivan over Jacques. Dean Jackson No, it's something else. Dan Sullivan now it's not a restaurant anymore. Oh, that's a shame. Dean Jackson Well, when you were saying thinking about the high quality mainland experiences that I'm noticing here. So there seems to be a trend. Now that's happening is gathering spots in a way. Now there's almost like modern day food court type of things, where we're getting a new place. Two of them in Winterhaven that are sort of outdoor common area with venue for live music and tables and picnic tables and that's stuff where you can kind of gather with a bunch of people but five or six restaurant concept, almost like food trucks or whatever, but in places where you can go and have five or six different food restaurant choices other than each of them opening up an individual restaurant they're sharing a common experience and architecturally they're really. They're reclaiming old warehouse space and things that are. They're making them really architecturally interesting and integrating outdoor space to make them really like you want to be there. Dan Sullivan Interesting, I was thinking about that this morning because on Richmond Street West. So if you remember your map, portland, where Portland Street is in North South Street and then you have Portland and a lot of restaurants. So it's just, it's north of Adelaide Street and then you have Richmond, but what's really interesting, there's a whole factory, old factory that was taken over and it was gutted, and it's a food center, just like you say, with lots of but the anchor restaurant in there is Susar Lee, so you can say that, yeah, I was going to say I just read about Susar Lee, yeah. And so the rent he was paying rent on just on King Street. So he's jumped out. His lease came up and he jumped and they offered him to become the anchor rest. So he'll have his whole restaurant in there, but instead of it being out on the outside, it's the rest of the food court with smaller restaurants and there's seating areas out in the center, but he's got his own seating area, like it's like a patio, but it's so. We were thinking about going there this week because it just opened in July and we wouldn't have gone there for the sake of the food court, but we would go there because that's where Susar is. Dean Jackson That's really interesting, because I just like. Dan Sullivan I mean, it's totally what you're talking about. Dean Jackson And it's just so funny that you mentioned that specific place, because I was just on Toronto Life this morning looking at that, because I often go there just to see keep up with what's going on, and I saw this about about Susar Lee's new place. So yeah, that is funny, but so that is kind of like now bringing it's almost like bringing back to the mainland being the, because that's a mainland experience. Dan Sullivan Yeah. Dean Jackson Digitize that yeah. Dan Sullivan And I mean there's just an enormous condo building going on in that area, so the residential population is always going up in that area. As a matter of fact, suit Sasha Kersmerk. Sasha, I think you know Sasha, he might. Sasha is almost 20 years in coach. He's the number one site surveying company in Toronto. Okay, so nothing. No project starts until the site survey is approved. Dean Jackson Right. Dan Sullivan By city officials and he's got roughly 80% of all the site survey projects in the city right now. I mean he's just the dominant and he said that basically from the plan for Toronto is from the lake going north. If you have Jarvis on the east and you have Bathurst on the west, okay, so you can think of all the streets in there that would go there, from there to basically four street, davenport, you know Yorkville. Dean Jackson Okay, yeah. Dan Sullivan It'll look like a mini manhattan island in 30, 40 years. Dean Jackson Yeah, wow, that's very interesting. It'll be all high rise and there's still high rise, yeah, and that's kind of the thing is being able to see that if you just look with your 2040 goggles on to see where that's heading, yeah, it's probably 2050, 2060,. You know and everything like that. Dan Sullivan But the other thing is Toronto is becoming very quickly a major industrial city between here and so here on Lake Huron it's all the way to the bridge across to the United States at Buffalo or at you know, the bridge in St. Dean Jackson Catherine's that goes across, and then in Western Ontario, the. Dan Sullivan Windsor-Chatham area to go across the Ambassador Bridge in Detroit and half the Canadian GDP. Gdp you know, money in, money off goes across those two bridges every year yeah. And the Canadian economy and he said the price of industrial land from here to Niagara Falls is just going through the roof. And he said things that were plotted out as residential areas. You know, single family residential areas they're getting outpriced in the market now by the industrial competitors. And it makes sense too if the Canadian dollar remains always weaker against the American dollar. It's, you know, it's $30, $34 today, you know. So there's always this big differential between the, because US is much more powerful economy you know it's got nine times the population. You know it's got nine times. It's got probably 10 times the consumption dollars that are available in all areas of business. So so you know you'll have an American factory and they say we're going to put a factory near Toronto on the Canadian side, and we're going to manufacture everything, paying Canadian prices for the manufacturing, selling it into the United States, bringing it back from the United States. Dean Jackson Wait a minute. That's your playbook. That's not any of your playbook. Dan Sullivan Oh, Mr Sullivan, this is Revenue Canada. We want to have a chat with you. Dean Jackson Yeah, exactly that's funny I was listening to. Dan Sullivan I was listening to Cloudlandia. Dean Jackson Oh man, that's funny. Dan Sullivan I get more tricks from Cloudlandia than anything else. I listen and watch. Dean Jackson I wonder you know if it's so, I think now a lot of this industrialization or re-industrialization, is it, do you think, driven by automation, like robotics and you know, automating manufacturing processes, that or what is it, do you think Well? Dan Sullivan I would say half of it is we can't trust China for anything in the future and everything that's being manufactured in China. We've got to bring it back. And since we're moving it out of China, we can get the same kind of deals in Mexico or even in the middle of the United States, and it will be 21st century industry, industry, and it'll be 21st century. The US has the greatest skilled population in the world. A lot of people don't think that's true, but hands down, at all levels of the economy, united States has more educated, skilled work per capita than any other country in the world. So the US there's factories in the US that can produce that the same, and it's skilled labor plus automation. So automation is definitely, I would say it's 20% of it. But also making your staff really close to your customers has enormous savings. Dean Jackson Yeah, yeah, it's fascinating times, Dan. I mean, if you're thinking, I have really been thinking about if we are at a plateau. Dan Sullivan Well, I think the I mean if it costs more for money, if it costs more for transportation, it costs more for energy and it costs more for labor, things are going to slow down. Yeah, and you know just that welding example I gave you of the 18 year old who can be making. I mean, somebody goes to you know university for four and learns a lot of theory and you know, is maybe 50 or $60,000 in debt at the end of four years. The person at 18 who became a welder is already buying their first house. You know they're. You know Exactly. Dean Jackson Like think about how, when you take the, you know, when you take the net difference between them investing four years with no income and going into debt to get a degree that gets them an entry level job when they get out with that degree. And so you know that's not compared to coming into a training program and making $60,000 and at the end of the four years making $100,000 and not having any debt. You're so much further ahead on that foundation. Dan Sullivan Yeah, yeah, I think there's going to be an explosive growth of community colleges that are integrated with the local business, you know, the basic industrial population and everything else. I checked the numbers about two years, the number of community colleges in the US and these would be made. These would be mainly two year, two year community colleges, yeah, and there was just under just under a thousand and two things I think are going to happen. That number will probably jump to 2000 over the next 25 years. But even the thousand that exists will double their size. They'll double their enrollment. Yeah, that's interesting, and I wonder, though, if they're you know, because they're doing like yeah, I mean you have like George Brown and in Toronto, and you have there's about, there's probably about four community colleges. That would what do you call a community college in the United States? There are before them in the Toronto area and they're at maximum. You know, they're at maximum enrollment. As a matter of fact, they have waiting lists now to get in. Yeah, and that's all skilled. You know it's all skilled trades. Dean Jackson Yeah. Dan Sullivan You come out being able to you graduate on a Friday and you go to work on Monday. Dean Jackson Yeah. Dan Sullivan The employers come to the colleges and they interview all work interviews are in your while you're at college. You're getting interviewed and some of you you're actually working at the place while you're in college. And you know, and yeah so I think that whole notion. Dean Jackson It doesn't matter how much you're working at the college. Dan Sullivan It doesn't matter how much you spend on college, you'll get paid, you know you'll get paid in the future, you know you'll get paid off easily in the future. I think that ended no 809 actually with the downturn there and I think that that was a huge interruption in the connection between higher education and future employment and I think that COVID put the nail in the coffin to that proposition. Dean Jackson Yeah, Well, yeah, I remember hearing Sheridan College, I guess is the one is yeah, share, yeah, and I remember they were. That was like the Sheridan animators were really in demand, that there was one of the places where you know Disney and others were Pixar were hiring. You know all the newly minted, you know digital animators that were coming out of that yeah. So I think that Ryerson has been another one of those. Dan Sullivan Yeah, there's a new Sound Studio, mostly post production. One of them is just building new studios in our building, but therefore they're not. They're not for live. You know, live production, their post production. So they have editing studios, but right behind us. So Fraser is the front street for us, but behind us is one called Pardee, which is basically a parking lot, and way at the end they have a live production studio, while ours will start being built in September and we'll have it in about six months, based on all the great input by your guy there in Orlando. Dean Jackson You know, we've designed it. Dan Sullivan We can handle six different people at the same time, six different studios being used at the same time Great production. But next, you know, next March, next April. Yeah, you know, I'm gonna live a long time. What's six months? You know. Dean Jackson Right, exactly, yeah, yeah. Dan Sullivan Anyway, but I went over and we did our recording of the quarterly book because you need real top-notch studio for a court to go audible and it was really great, but the guy who was handling us was a graduate from Sheridan College. Dean Jackson Yeah, I'm excited, I'm really. This is my thought, for I'm gonna do some thinking about, you know, establishing this thought. If we are in a plateau period. If we are in a slowdown, but in a plateau period of what is gonna be the you know what's shaping up here to do that same thing. I love looking at things like this. We're just gonna put it together Macro level, like that. Dan Sullivan Yeah, I'm gonna do a little thinking to a four slowdowns. You know, money, energy, transportation, labor, and I'm just going to have our clients go through it and say, if this is the obstacle, then what's the transformation? You? Know, and so, and how do you take advantage of the four slowdowns? Dean Jackson I think it's a neat idea I do too, Absolutely. I can't wait. I love it. Dan Sullivan Well, what a great way to spend the late morning on Sunday. I can't think of any better way. Dean Jackson It's like the perfect and there's no collection basket. Dan Sullivan There's no collection basket, no collection basket. Dean Jackson Maybe we should set some in, though without. Oh, there we go. Dan Sullivan Yeah, Anyway, we could have. We could have a digital collection basket at the end. Dean Jackson There we go. Yeah, exactly that's so funny. Dan Sullivan If this was useful, just you know, put your card up there next to the scanner and yeah, that's so good, I love it, no need to make change and no exactly, I'm good so funny, alrighty. I'm good for next Sunday I'll be back here. Dean Jackson Me too, I wouldn't miss it. Okay, okay, thanks, dan. Talk to you soon, bye, bye.

In this episode of Cloudlandia, Prepare to embark on an enlightening journey as we traverse the diverse landscapes of Toronto, compare it to America's NFL cities, and reflect on how major 20th-century developments in the U.S., from the GI Bill to national television, continue to shape its geography and economy. &nbsp SHOW HIGHLIGHTS The episode explores the diverse landscapes of Toronto, its vibrant neighborhoods and corporate ecosystem, and compares it to America's NFL cities. Dean and Dan discuss the major 20th-century developments in the U.S., such as the GI Bill and national television, and their impact on geography and economy. The episode highlights the potential future implications of the modern era of internet access and platform proliferation. They delve into the impact of the COVID-19 pandemic on urbanization and manufacturing, drawing lessons from Japan's strategic decisions to place factories close to their customers. The podcast also touches on the repatriation of industry back to the U.S., and the financial implications of the Mason-Dixon line. Valuable insights are shared on creating a fulfilling decade of life, emphasizing the importance of creativity, productivity, and physical health. The "Fast Filter" tool is introduced to help listeners identify their top five strengths. The discussion includes how to incorporate enjoyment into life in a meaningful way. They reflect on the impact of defense of the French language on Montreal's dynamic spirit. Lastly, the podcast explores the intricate web of connections between industry, geography, and societal change. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean Jackson Welcome to Cloudlandia. Is that the Mr Jackson who hangs out in that domain? Dan Sulllivan That is exactly right Ambassador of Clublandia. Dean Jackson Writing possibility in Sunder. Dan Sulllivan Exactly right. Dean Jackson Is the. Dan Sulllivan Canadian ambassador to Clublandia. Dean Jackson Yeah, the main one. Yeah, we both are we both go both ways. Dan Sulllivan That is so funny, actually, because you are an American living in Canada becoming a Canadian, and I am a Canadian living in America, but I'm an actual dual citizen. Dean Jackson Did you ever get a Canadian citizenship? Oh sure. Dan Sulllivan But you had to earn it right, 1985, something like that. Dean Jackson Yeah, I know it's been pushing 40 years and I've been a Canadian. Yeah, and it makes crossing back and forth across the border much easier. Dan Sulllivan Yeah, exactly, I look at that as one of my most wonderful uniqueness is being a natural born dual citizen through my mother and father, so having it every way possible. Being born to a US father and a Canadian mother on a US Air Force base in Canada, so it's like talk about the triple play there. It's every way you can have it, I've got it. I look at that as a really unique asset. Dean Jackson Yeah, and having listened to that, I have you on duration in Canada. That's probably true. Yeah, this is my 52nd year that I've been living in Canada. Okay, okay. Dan Sulllivan Consequently yeah consecutively. Dean Jackson Yeah, I've been here. I came in 71 in June, so it's 53rd year that I'm in the 53rd year. And I came up for a job offer with big ad agency and I said why not? I put in a couple of years, see what it's like. And here I am. You fell in love with it. It's funny, you know we find places that suit us. Yeah, that is true. People say why do you live where you live? And I said it suits me. You know Toronto kind of lets you alone. You know, as a big city and the metropolitan area, the GTA greater Toronto area, is 6.6 million and a lot going on. 60% of the people who live in that GTA were not born in Canada. They were born someplace else. And so yeah, majority of people, including myself, we were born someplace else, so it doesn't have the fervor of some other cities. You know where there's a civic spirit? I don't really detect a civic spirit in Toronto. Dan Sulllivan There's something. But I think it has to do with. Dean Jackson I think it has to do something with uniquely different neighborhoods that make up Toronto. You know, that they have character. Like I, live in an area called the beaches. There's a contention whether it's called the beach or the beaches, but I come down on the side of the beaches and it's like a close to side. It's like a small New England, you know, seaside town and it's got its own. It has a lot of different things going on during the year parades and parties and festivals and so it's got a nice quality to it. You know boardwalk along Lake Ontario. So it takes us, you know, and that's about a two mile boardwalk which is very nice to walk on, and then two minutes the other way puts us into a neighborhood storage district you know, you know you're a residential, but you have stores, and then you have the water and there's lots of parks there. Dan Sulllivan And you walk all the way to. Can you walk all the way to Harborfront along the path? I don't know if you. Dean Jackson I don't know if you, I don't know if you would walk. I mean, it's a bicycle. Dan Sulllivan That's already a bicycle, but it's there. Dean Jackson Yeah, but it's got. Yeah, well, it goes for. It goes for long ways. It goes all the way to Niagara Falls. Dan Sulllivan Actually, that's what I wondered Is it unbroken? Yeah, like there's a trail or a path. Yeah, it's. Dean Jackson It's temporarily broken because they're all the area which is called the dock lands, which is that big and starts in. Cherry Street. It's between Cherry and Leslie and that's south of Lakeshore where big factories, cement factories and everything. Dan Sulllivan Yeah, sugar there's a well. Dean Jackson That's further along. That's almost a red pass. It's almost downtown. Now I'm saying that the real estate that they have their sugar factory on is probably worth more than all the sugar they've ever sold. I bet Holy cow yeah. Dan Sulllivan Yeah. Dean Jackson And yeah, so it's. It's a nice city. I mean, it's a new city, you know, compared to, you know, new York or one of the other cities which go back to the 1600s. Toronto really just kind of starts in the late 1800s and so it's, and I am told, kind of a boring place. Montreal was the key exciting city in Canada up until the 70s and then it sharply changed because they put in the language laws the, you know, the French, defending the French language, and yeah, it doesn't make for a dynamic doesn't make. Defense never makes for a dynamic spirit. You know defense is not an entertaining activity. Dan Sulllivan Oh right. Dean Jackson Yeah, you don't find defenders telling jokes, you know they're short on sense of humor. So, anyway, so anyway. But Toronto, all the big corporations that had their headquarters in Montreal quickly moved them to Toronto and it became the key thing. Yeah, it's a major city. Dan Sulllivan Yeah, I've been working, you know, on in my mind here I was looking at some projects that I'm working on that we're going to roll out. This was with a client and we're looking at rolling out in what I've identified as NFL cities, basically, like every, when you look at it, that there's, you know, 30, you know NFL cities and they all have they're all these metro areas basically the GTA I wonder, you know, having grown up, my only experience is having my childhood be filtered through the lens of the GTA. So there's all that, what all that means? The Canadian and the specifically the Toronto sort of you know environment, everything was around you know the Toronto newspapers, the Toronto radio, you know your out. Your look to the world was CDC through, yeah, through that, and I imagine you know same thing in Canada, if we take you know NHL cities or CFL cities that you know the GTA has a different vibe than Ottawa and Montreal, and then they do have to Calgary and Regina. Yeah, all those things, yeah, and I wonder now, like what? How is this shifting? Is it relevant now in for Generation Z on the cover of Wired magazine this month as a Gen Z theme for the whole magazine? And you know there's such a big generation I mean there's 72 million of them, which is kind of funny. They're bigger than Baby Boomers and bigger than Generation X and the millennials but I wonder you know they've been grown into a Cloudlandia first world. Yeah, that really their primary world is Cloudlandia and it's almost like the thing, the importance or interaction or sense of identity or community that shapes as you kind of grew up in that thing. Do you think that's as relevant or do you think it makes any difference? Now, like you had the opportunity you kind of grew up in, if we take an NFL city kind of orbit or satellite, you grew up what would have been in the Cleveland the Browns. Dean Jackson The Browns, the Browns right. Your whole that's kind of like your satellite or orbit of Cleveland as the big city kind of thing, yeah and yeah, and that was sort of a real treat because I grew up on a farm 60 miles west of Cleveland and it was always a big treat when you got, we got to go downtown, you know to downtown Cleveland. Dan Sulllivan And. Dean Jackson Cleveland was a hopping place. I mean, I was born in the 40s and Cleveland was probably the fifth biggest American city then and a lot of wealth there. The Rockefellers are from Cleveland. And yeah, I mean, and, but then there was the Western movement, you know. But the world war. Second world war changed, really changed a lot of things. I always say there's four things that happened in the 40s and 50s that really changed the geography of the United States as far as what you thought of as places to go. And the first one was the GI Bill. You had 16 million people who got the GI Bill and that gave them really cheap education, really cheap, really cheap home loans, and so you had a lot of blue color people who would never go to education beyond high school and suddenly the universities were filled with these veterans who came back and when they got their degree, first of all they went away. They didn't do it in their home village, hometown or the you know the neighborhood in the city. They went away someplace, to the university. They had four years away. They had already been away for three years, three or four years with the service, but with the education being cheap, and then also the home loans. They didn't go back to where they came from. And then that coincided with the interstate highway system. Dan Sulllivan You asked for the interstate. Dean Jackson Right and the suburbs, yeah, yeah, and the suburbs and the interstate highway system. So inner city people moved to the suburbs or they moved to another city and about all the westward growth was towards California, you know, was towards the south Texas, oklahoma, arizona, and so you had that. And then you had air conditioning, and then air conditioning made it possible to have business in really hot places. You know, you could, you could have factories, you could have you could have plants with air conditioning and so that's. and the other thing is I don't include it in my for, but generally these new places were very resistant to unions. Labor union were mainly in the biggest established cities in the east and in the north, but when they got to the south and west they were were not union states. They came much later and so you could pay wages. You know that the unions would not have agreed to, but they with unions weren't there. And then I think it was the fourth one. So we had the GI bill, we had the highway system, we had air conditioning and the fourth one was national TV and that came at 50. So you had the three you had the three networks and they were basically competing for the same audience, competing with the same themes, competing, you know, with the same kind of programming, and I think that totally changed the character of the United States from what it had been Before the Second World War, I think those four things, yeah, I mean you could add everybody would have something else to add to that, but it'd be hard to find four things more central than those four. Dan Sulllivan Yes, I think, and that's so all of those, and even you know, then the yeah that sense of everybody having the same experience. I think the kids now I think you think like if we were to take that, because some of those are infrastructure things right. Dean Jackson That you were, that you're talking about. Well, almost all four of them are infrastructure of one kind or another Communications infrastructure, transportation infrastructure, educational infrastructure. And then you know the air conditioning is. I don't know. That would fall under a technological infrastructure. Dan Sulllivan Yeah, I mean I wonder you know we're in if you take these and kind of like overlay, that's all you know circa right around 1950, all of that in place now that if we take this to today, you know, and I think when you really think about the Gen C, you know 1996 to 2010,. Those kids you know, the oldest of them now are in the workforce and in the early 20s, so it's. But they grew up with an infrastructure that the internet was already established and then the modern internet by the time they were, you know, teenagers, the modern internet, everything was in place and I still think about the. You know that all lives were kind of on that in terms of, you know, youtube, facebook, instagram, now Twitter, and then I don't know whether you've been following threads just got released which is Facebook's sort of Twitter competitor. Dean Jackson And it was the fastest. Dan Sulllivan It's the fastest thing to go to 100 million users. They went to 100 million users in five days, right. Dean Jackson And that's kind of a you know, but I guess they were the same customers. That's what I mean when you start with. You start with. They were Instagram customers who just added another channel. Dan Sulllivan You just start with a billion already and you've got yeah yeah, now you're at 100 million, but those things it's almost like the. I start to see that all of those main platforms tend to now, you know, sort of mimic each other in that you know, whatever, whatever, anybody starts to take a lead everybody oh yeah, we've got that too. So you know TikTok with the short form, endless scrolling videos. You know, between TikTok Reels, youtube Shorts and Instagram stories, you can't really tell which one you're on. It's all that same thing. And I think that when you look at what Threads is trying to do with Twitter because Twitter was kind of unique in a way that it was the 140 character, mostly words and comments, commentary, discussion type of thing the others haven't really yeah. Dean Jackson I would say there's a big fundamental change that is happening right now that probably it will give the newest generation a completely different future, and that is the notion of a global economy is disappearing. Ten years from now, there won't be a global economy and it's already starting to break apart, and that's a function of geopolitical change that is fundamentally different than anything that happened since 1945. You go to conferences and you listen we're going all global. At a certain point we will change over where there's a single global government and borders don't really matter and everything else. That was a bad guess and that was a bad bet. That whole thing was disappearing because it was basically with the agreement of one very powerful country. That would be true. That country has changed its mind. But the other thing is that there's a much better prediction that can be made that a lot of the generation Z won't go to university. They won't go to college because the money is going to be in the trades again. Dan Sulllivan Yeah, and that's what I wonder if the? What I've been wondering about now is what is the relevance of these little You're kind of NFL cities, your MSA cultures kind of thing. I was only had the Canadian experience, but I imagine people who grew up if you live in Chicago, that's got a different vibe than living in Detroit or in Cleveland or in St Louis or Charlotte, north Carolina, all these things. I wonder what the role of these is kind of in the next 25 years, is it? We're coming back? I always remember I don't remember the exact way that you said it, but you talked about the dueling furniture stores or the best furniture store on the street or the best furniture store in town in the state, in the glow in the world that was right back around to the best one. Dean Jackson The best one on the street. Yeah, I haven't really given much thought to that. Dan Sulllivan I don't really know. Dean Jackson But there's an interesting thing with Chicago the Bears, who have been the most downtown of the sports franchise. The White Sox baseball team is on the south side and the Wrigley Field. The Cubs are kind of going towards the wealthy sections, the North Shore, evanston, sort of moving towards Evanston and Lake Forest and those really wealthy cities. But the Bears were right downtown. They were right on the Soldier Field, which is right near the lake. They're leaving. They're going to go out to one of the Northwestern suburbs which is Evanston which one of them, but they'll be easily 25 miles from downtown the basketball team, and I don't think they're in the center city. The basketball and the hockey team I don't think they're center city, but they're losing population. I mean Chicago's downtown is losing. As a matter of fact, I think Toronto's inner city now is bigger than Chicago's inner city, chicago's suburbs are bigger than Toronto and my sense is that the need to be in the most densely part of the city for business reasons has lost its force. And I think that COVID I have a huge impact on that, where people who normally commuted downtown spend a couple of years not commuting downtown and I think they had a chance to figure out maybe there's a different way of my work future than going downtown. Yeah, so I think that COVID, as we go along, as I came with, covid will be seeing year by year as we get further away from had a profound sociological. I think it had a profound economic impact on people where they started planning out a different future that did not include every day, an hour into the city, every night, an hour out. They got those two hours back and they're kind of choosy and picky about whether they want to spend their whole future that way. Dan Sulllivan Yeah, exactly Like that was so normal. I look at growing up in Georgetown and Houghton Hills that was like a normal. Almost everybody in Georgetown commuted. Dean Jackson To go train an hour. That's exactly right. Dan Sulllivan And that was like just a normal, that's just a normal thing, or at the very least they drove to Mississauga or 30 minutes somewhere, Not a lot of indisputable. Dean Jackson So I think that every year the effect of those two lockdown years will be more pronounced. I think it won't go the other way. They say you know, we'll get past COVID and we'll go back to things the way they were. I don't think that's going to happen. Dan Sulllivan Yeah, I agree. Dean Jackson The other big thing is the repatriation of industry and manufacturing back to and I'm talking about the states here, and the US has gone through greater industrial and manufacturing growth in the last three years than it did during the three main years of the Second World War, which was, I mean, it was out of sight how much manufacturing they did. Dan Sulllivan And the industrial plant. Dean Jackson But it's not coming back to the East Coast any of the you know not the old, established New England. It's not going to the Great Lakes states. You know Chicago, buffalo, cleveland, detroit, chicago. You know it's going to places where they have Really cheap land and you can build new TSMC, which is the highest level chip makers in the world from Taiwan. They're just completing a 20,000 empoi chip factory just north of Phoenix. Dan Sulllivan Yeah, and that's the one that they're going to power with the small nuclear. Dean Jackson Well, I'm not sure, that's true. I was just talking to Mike Wanderl and it seems to me that a project like that would be a really good use of your new thing. No. I think they're using their own generators, but they're not nuclear generators. Dan Sulllivan Maybe it was solar that I thought. Do you remember something that they were going to make it? Dean Jackson No, it's not solar. Well, they would use solar for part of it, because they've got a pretty steady sun all year round, but anyway, I don't really know the ins and outs of it. I was just thinking that TSMC, on Taiwan and 100 miles from China, decided that 8,000 miles from China was better. Right, that's funny, and I think the other thing that you're going to see is the Japan set a model about 30 years ago, so Japan was going to take over the world, and then they didn't take over the world. And so remember, in the 1980s we go to movies and that would be about how smart the Japanese were and how stupid the Americans were. And we'd be taking orders from the Japanese. Well, they hit a wall at the end of the 80s and they've been essentially flat economically for the last 36 years. But what they did is they made a very strategic decision. This is companies like Toyota. They made a strategic decision that they have such a falling population. They had the fastest collapsing population in human history up until the Chinese. The Chinese now are losing population faster than any country in history. But what the Japanese sort of at the government level and at the investment level and the actual industrial level made a decision that from now on they would have their factories where their customers were and most of the customers were. And then other I mean the top level customers who were right for the price here items, and so they have moved a large portion of their industrial base to mostly the south of the United States, south Carolina, alabama. Mississippi you know, tennessee, kentucky, but below the Mason-Dixon line, if you know, if you yeah that was the division between, essentially between, the Union and the Confederates. So all the factories are going to the former Confederate States during the Civil War. And and. But they said they voluntarily did that. I mean well, voluntarily is that they were constrained and they said that if we're going to have future and then the money, you know a portion of the money comes back to Japan, but they're higher American. They're hiring, the people who run the factories are American, the people who work in the factories are American and you know they pay taxes in the states and to the country. But my sense is that as we go forward over the next 10 years, there will be a tariff for other countries to sell into the United States. There will be tariffs unless you move your factory to the United States. Dan Sulllivan Yeah, wow, this is, yeah, this is what I wonder now. It's like almost like the, it's almost like the wave kind of thing that the waves are shifting back into you know more. An inward, an inward shift here. Dean Jackson Well, I think I think yeah, I think the central thinking here is we want the supply chains to be guaranteed. Dan Sulllivan Yes, and that makes it if it's all in the fall. Dean Jackson Mexico, the United States, canada, it's all you know. All the rail lines are there, all the highways are there, you know, and they're not enemies of each other. And you know when the when the Canadians nationalized pot. You know marijuana, you knew there wasn't going to be any invasion by Canada and to the United States. Dan Sulllivan Oh, that's so funny. Yeah, yeah, that is funny. Dean Jackson For those of you you know know something about the United States and Canada. That was a joke, I just told you. Dan Sulllivan Yeah, I love that. My favorite Canadians. Dean Jackson Placid Canadians got more placid. Dan Sulllivan Yeah exactly. That's so funny this was. I did hear a comedian talking about the how our friendly neighbors to the north, the Canadians, are just so chill. He's a, let's face it. Our salvation army could kick their butt. Dean Jackson Well here's what they just had NATO exercises Canada's part of NATO and they don't have enough working equipment that they could participate. Dan Sulllivan Wow, that's something, isn't it? Well, there you go. Dean Jackson No, I mean probably you know I mean looking at it from Canadian standpoint. I kind of understand it because nothing's going to happen in Canada that would in any way be seen as a threat to the United States and the American military would be all over it. Dan Sulllivan Oh absolutely yeah, but talk about one of the best, like just that's why, that's why I look at my Canadian citizenship as a gift. You know, I look at it as something that's very rare and you know, you just look at it's why Canada is always amongst the top places to live in the world. You know, yeah, it's just got so much, so much going for it. Dean Jackson Yeah, I mean this started with Generation Z conversation you know, yeah, started, you know, really started. You know we experienced growing up where we were in one way. But I suspect that somebody who was born in the late end of the 90s and is in their 20s and you know their take on the world would be radically different from what our take was. Dan Sulllivan That's. What I'm saying is that it feels like they wouldn't have that same sense of identity or association with their click. You know with that they were, because I think it was. It's less and less relevant in your daily life. Dean Jackson So the chances are that, first of all, that you would, for example, have to go in the military. I mean, I was born in the 40s, and when I got to the 60s and the Vietnam War started and I got my draft notice, I didn't give it a thought. Well, you know, I had one, two, three. I had three older brothers who had already served, I mean, they volunteered and mine was conscription. I never gave it a thought because all the growing up, all the adults I talked to, had been in the military, so it didn't seem like yeah it was kind of like a tax. You know, it was two years of your life and it was kind of like a tax, but you know and there was no thought. But then you had the anti-war period during this. But I was already back from the military when that all started and you know I didn't really pay any attention to it. I mean, it wasn't, it didn't concern me at all. And you know and you didn't get into discussions going through college that you had been in the military. You know it wasn't, it wasn't a popular topic. Right yeah so yeah, I think that's where the sharp change happened. I think it was the late 60s anti-war protests and then yeah a lot of protests. I remember Little Abner it was a cartoon series Little Abner, al Cap and he had he was reflecting. In the late 60s, a protest group called SWINE it was the acronym was SWINE Students. Wow, they indignant about nearly everything. That's true, that's great, and they run the country. Now they're in their 60s and 70s. Dan Sulllivan Well, the size of the, the size of the SWINE. You know, army now is huge because it can be collective on the internet, cancel culture. Dean Jackson Well, and what we call woke used to be called yeah, no, I mean the. I'd say there's a you can chase, you can easily track the genealogy, the ideological genealogy of the present woke population and it. But it started with the swine population in the 1960s, you know. But students wildly indignant about nearly everything, yeah. Dan Sulllivan I think that's something you know. That's so great. Dean Jackson Yeah, yeah Well you know I mean, if you're not creative. Opposition gives you a lot of focus and identity. Being against something can give you a lot of energy. You know, and yeah, but it doesn't get you a high paycheck. Dan Sulllivan Yeah, this is. Yeah, I wonder now the whole, this whole like notion of Work and what, how that's going to shape this generation? I haven't gotten to that part in the in the magazine. Yeah yeah, but I mean it certainly. You know there's a different level of Apparently. Dean Jackson They're saying that we're, that it is a very entrepreneurial group which is well, there as far as I mean Just by observation, because we have I would say we certainly have 20 of our Team members out of 130. Might be more than that I have encountered, but they seem like worker bees to me. Dan Sulllivan Okay, interesting. Dean Jackson Yeah, they work real hard, they work real hard, they, you know they show up on time, they do what they say they're going to do, they finish what they start and they play. They say please and thank you, and you know, and so I have a very positive take on those individuals who we've hired, you know, and I mean we have. There's five steps to get higher-deck coach. So there's a filtering and a screening that goes on. Yeah, it was one thing that we had a lot of millennials, for you know we had a lot of one. Yeah, some lot of them are still with us and I asked the person most in charge of hiring For a coach. I said is there anything you're doing different with these people? Because I don't see, I don't detect any of the attitudes that are supposedly Millennial attitudes. And she said well, we have one more question we asked them and I said and it's if you come to work as strategic coach, what do you think you're entitled to? Dan Sulllivan and if they answer the question. Dean Jackson They're gone. So funny. I like that if they even know what the word entitled means. Yeah, they disqualified, they disqualified themselves. Yeah, oh that's funny. Yeah. Dan Sulllivan Well, I didn't. I didn't ask you, dan, but how did free-thone go this week? I know everybody was in Gathered in Chicago. Dean Jackson Well, I had one of my periodic last-minute creative changes, where what was the planned out workshop on Friday was completely changed on Monday. Okay, okay, and what I did was I just got a feel for it that something More is needed, and also, we had a guest speaker. For the first time, we had a guest speaker and we had. Andre Norman. We had Andre Norman come in. And I gave Andre script in the term in the form of a fast filter and I said Andre, we're just going to talk about and we're going to divide your life into three parts. When you were a gang leader in Boston you're the boss. And when you got into Prison, and you were the prison boss. And now you're out and collaborating with Joe Polish and you do crisis Intervention with individuals and groups across the country. But you're the boss of doing that and I like you just to walk us through your three entrepreneurial stages and, looking back, things you might have done differently now from your. You know, from the. You know the advantage of backward perspective. What would you have done differently? But we had to tick to. We had two videos and there was about a Two-minute tick tock where he's just telling the story about how he went through five guard stations and got into the kitchen to ask for a hamburger and a cheese, a cheeseburger, and was confronted by the warden, and then let the warden know who actually ran the prison and and that he had no issue getting through five gates and getting into the kitchen, but the Warden was being an issue, and that the warden had a choice of how he was going to handle this and the warden at the end goes over and says give him a second cheeseburger. I make him do yeah, exactly and then at the end it was just the the trailer for the movie that's been made on Andre. So we that was sort of neat. One was about two minutes, the other one was about two minutes at the end, but it was a terrific hour, so that that that was a special event in the workshop. But what I did was I drew a diagram and it's an upward arrow, you know, goes up, and it's broken down into eight arrows and there are the decades of my life. So next year I complete my eighth decade eighth arrow and I just observed that my Creativity and productivity since I was 70 was greater than the 70 previous years I've created and produced more in the last ten years. So I had them all do that. They had to draw it out. I just drew it on the whiteboard and and then you lay down, you know everything. But just under the category of creativity and productivity, and that I had, I bet I had ten people at the end of the First hour because they just drew it out and then they went into breakout groups and then we had the general Discussion, let's say the first hour and a half. They said we could go home right now. This was worth the trip, and I said, well, that's good. And I had a prepared sheet which said what their best ever decade was going to be ahead. So mine was a bit easy because I'm going to be right at the end of a calendar decade, my chronological. Not a calendar decade, but my chronological. So I'll be 80 next May and so it'll be 80 to 90, it'll be 20, 24, 20, 20, 23. I says, now, choose that one. And I said you may have it start right away, you may have it start in a couple of years, you know, but you're going to now start them too. Yeah, start creating the decade. That will be your best ever. But you've seen what you've done with the best one in the past and we did that. But we're going to drag, break it into two parts. One of them is Creativity times, productivity. That'll be one side and the other side will be fitness times, health. Because I said, you know, and right now, at 80, most they get some people born in 19 in the United States, people born in 1944, 61% of them are dead, 61 and so. So you know, you got to put a bigger emphasis on your physical energy. And so I said and you won't plan for something bigger in the future if you're not in great shape, and you will not plan for greater shape in the future if you're not becoming more Creative and productive. And this was a huge, this is a huge new, a new time tool, a new time tool. And it went. It was the whole day just that thing, yeah, we just, and then they picked three things that were most important and then they did a triple play on it. So I think we had about we had about three breakout groups and then general discussions and we had a party the night before house and on the Monday, where you have the 10 times workshop, is just free zone people in that 10 times. There's no, nobody else in the 10 times and that really worked. And then there were people who were going to do their 10 times the day after Free zone and I had. We had another party at our house that night, and that's 10 times a week of parties. Yeah, but it's all. You know. All the success and achievement Is strictly for the parties. Dan Sulllivan That's exactly right. I like that. Dean Jackson Yeah, and being Having a seven in your print, you would appreciate parties. Yes, exactly, I love it. They're happy. Yeah, enjoying life and having fun. Dan Sulllivan Yeah, I love that. Well, I'm a guy, so we're gonna go through that same thing on you so you'll do that on. Dean Jackson You'll do that on the zoom yeah. Dan Sulllivan I like it. That's next week I think that's next week. Dean Jackson I think that's next week, is that next? Week no it's this week. Dan Sulllivan This week, I think one of these guys. Dean Jackson It has to be this week because we're at the cottage for two weeks. Oh yeah, there you go. I think it's the starting next week, yeah, but it went really well. Yeah, yeah yeah, so, yeah so anyway, that's, that's my story, and I'm sticking to it now Did? Dan Sulllivan I saw in one of the I got the prep package and stuff and I saw something that made my pupils dilate and I think it was some indication of some free zone Expansion into Toronto. Dean Jackson Yeah, what we want to do because it's getting big. Now we have 91 in free zone and so we want to add another available workshop day during the quarter and there's been a growing interest from people in Canada who would do it if it were in Toronto, and so we've looked at the date. It'll start in early. It'll start in early 24, 2024 and but there has to be enough interest that we would have a good size, and by good size We'd have more than 20 people there either new or existing and and but To say the other bother of going to Chicago, we're still going to charge you an American dollars. Dan Sulllivan Right on. Dean Jackson Yeah, so it's great we're not having that deeper one. Yeah, though. Dan Sulllivan This is great. I think it's so nice to see it expanding. I mean, the Our group in in Palm Beach was really something. I mean it's really a great energy. Dean Jackson Yeah, and next year the summits back in Palm Beach too. Dan Sulllivan I like that yeah. Dean Jackson Yeah, we have, well, the four seasons. You there's. You know, there's nothing you have to Think about with the four seasons right you know I mean very instant response and anything you want. That's great yeah man, we're going to have our first big global conference in Nashville Next year and it gets in May, first week of May, so be today, and it's everybody who's involved and we'll have out clients come. So we're shooting for probably 1500 1600 people and we're going to break out sessions and this is a global overall strategic coach yeah. Yeah, so people come from overseas for it, but yes, you know, a lot of it is mingling and you know, and yeah whining and dining and everything but and I have nothing to do with this I was told it was going to happen, so you know you're just relaying the news. Yeah. I'm usually the last one to know. And and yeah, and people say boy, how do you find time for all this stuff? And they support what stuff? And they said well, you know moving the other coaches up to ten times. I said that was 15 minutes on my part to do the whole. I simply announced that after 2023 I wasn't going to do anymore. After 2022 I wasn't going to do any more Workshops. Right, well, how we gonna? Huh, I said my security clearance is not high enough to be involved. Dan Sulllivan Oh, yeah, we're nothing but rave reviews for Chad. Dean Jackson Yeah, chad, that was really good. Yeah, and in fairness to you know, in fairness to you know someone else, they had to split their tension between free zone and ten times people on the same day and that stuff and but Chad just got the pure, the purebred lambs. Dan Sulllivan Oh man, that's so funny. The purebred yeah, the Mayflower yeah that is funny. Well, I you know what feel I feel good about is. I have been. I was the Mayflower of the ten times. Oh yeah made me voyage and Mayflower of free zone. That's funny. Dean Jackson Yeah. Yeah well, you know it, you know, I mean there's. You know. See, my whole approach is that you don't know how good your team is and you don't know how good the program is Until you're not involved in any of it. Yeah, yeah, so it's. Why don't the people say, well, all this free time? And I say they said don't you worry about the company. And I says, actually it's on my free days. Then I find out how good my company is or as a result of my free days. They can't phone us. We don't phone them or zoom them, we don't, and they have to sort things out on their own. Dan Sulllivan And that's and they do they do when they grow, did you? How many days did you who up with the? You know, letting Without doing the ten times? Dean Jackson prepping workshops in about 60 days yeah. Yeah, and then you've already. Some of those with oh yeah, I'm Programs Less. Dan Sulllivan Active. I don't think I'm any right. Dean Jackson I'm just doing different things, but the big one for the last five years and on Tuesday will be five years Was the no television for five years and I got back about four thousand hours Over the five year, about 800 hours. So you know, I Truthfully I kind of worked like ten hour days when I'm working, so that was 880 years and 880 days a year and then I got about of work time and then I got 60. So the big, I had a big return of Days available for doing new things, and you know. So it's that stuff works, you know. Dan Sulllivan Yeah, absolutely Well, I've been really enjoying and expanding on my adventures in Dean Landia. Dean Jackson Yeah. Dan Sulllivan Let's screen time, more team time. I'll tell you there is so much yeah, there's so much more compelling things going on in Dean Landia than in Netflix or on YouTube or, you know, tiktok, any of those things that take up all that. Dean Jackson well, you can be more of a coin you can be. More of a cone is, sir you know. Dan Sulllivan But you know, I mean. Dean Jackson I watch YouTube, but basically half of it is just watching Peter Zion's latest take on something, and that's Never more than about seven or eight minutes and but you begin to realize, you know that if you're truly a An entrepreneur who's expanding freedom, time, money, relationship and purpose Is that there's a lot going on the world that doesn't, or should shouldn't, really concern you. Dan Sulllivan Yeah, I think that's really the thing of being able to know that this you can let go of a lot of them, right? That's really I think that when you, when you really come to the fact that there's no way to keep up with it, there's no like all the content that's out there, it's kind of like you're saying about swimming in the ocean you know you miss a lot of it, but you really you know it was. As long as you get a good swim and that's all. Yeah, yeah, but the other thing is. Dean Jackson People say, well, how do you keep up with the world? And I said, if I knew what the world was, maybe I would have an answer. But I says our world is basically a measurable number of Relationships that you have, you know. You know, I mean people say, what do you think about what's going on in Africa? And I said, well, not very much. And I mean I don't really think about it that much. And because I've got some clients I have a client clients in Botswana, I've got clients in Ghana. You know there's some clients there and we interact and I know about them. But Africa itself not really much. And but people, I think what's happened over the last 40 years? We've had a sizable number of people who went to college with the and came out of the college with the Mission of changing the world. Yeah, but they don't know how to change the tire, you know. So they have theoretical, this theoretical sort of vision, but they don't really have any practical skills. And, and I think, as the world becomes less united and less Interconnected which I see happening already and it's going to happen more so over the next 20 years it strikes me that people will become more practical in their focus and they'll be more local. I'm not local in the sense that they're dealing with real relationships and they're creating things and producing things with real relationships. And they're not buying into a lot of fantasies about what's going on in the world and that this is generation Z. I mean we started with this Topic, but I think they're going to turn out to be more practical than the two or three generations ahead of them. Dan Sulllivan Yeah, and they're much more there. You know they're technically fluent. I mean that's certainly a thing that they're. I think, especially now the younger ones that are going to you know they're going to grow up with their Chat GPT sidekick, you know, always available to them. I think it's going to be amazing. Dean Jackson I think it's, yeah, I think it's. There's some changes in the wind, uh-huh. Anyway, got a jump, oh, by the way always fun as a pick up on a previous thing, I checked with Julia Waller about the strength finder and we do not have your numbers. Dan Sulllivan She sent me an email. I'm gonna do it. I'm gonna do it today. Actually, I'm gonna Okay, yeah, good the test, but I'm just gonna send you. Dean Jackson I have it on a draft and I'll just punch the button and you know. The thing is that you take your top five strength finders and you plop them into the fast filter. Perfect, the fast filter has five success criteria. Dan Sulllivan Yeah, I'm gonna just put down whatever your five are yeah and yeah it's gotta, it's got a neat outcome. Dean Jackson When you do that, I like it. I can't wait. Dan Sulllivan Well, I will. Okay, back are we, are we next? Dean Jackson week, next week, and then I won't at the cottage, I'm just gonna cottage, I'm just gonna cottage things. Dan Sulllivan Okay, great, so no podcast next week. Okay. Dean Jackson No, next week we have it. Dan Sulllivan I haven't left next week I'm here on Sunday, so would okay yeah yeah, if you would be so inclined. Dean Jackson Yeah, of course, always. Okay, okay, okay, then, okay, bye, okay, bye, bye.

In this episode of Cloudlandia, we navigate the intriguing notion that our world as we know it is entirely constructed by individuals just like us. From the mundane aspects of traffic rules to the profound sacred texts influencing civilizations, it's all the product of the human mind. &nbsp SHOW HIGHLIGHTS The world as we know it is entirely constructed by individuals like us, with everything from traffic rules to profound sacred texts being the product of the human mind. The art of argument is discussed, with insights from Jerry Spence's enlightening book. The best argument won is one that doesn't feel like a fight. They explore the perception of change and how a single country's decision can shift the global landscape. Embracing change and moving fluidly in a world in constant flux is important. Dean and Dan take a nostalgic trip through the transformative era of 1950 to 1980, discussing the assimilation of technological advancements like electricity, radio, television, cars, planes, and telephones. Exploration of the future of entertainment includes pondering whether YouTube could be the new generational torchbearer for cross-generational awareness of stars. The evolution of work is discussed, including the importance of strategic coaching in achieving success. The right people can make a world of difference. It's not just about working hard, but also about working smart. They explore how everything is made up by specific individuals, including the fear that gripped society at the advent of automobiles and how we've evolved to take speed for granted. They discuss the importance of winning arguments and how the best way to win is to not make it feel like an argument. It also explores how people perceive change differently. The podcast compares the 1950s and the present day in terms of success, discussing how quickly a book can be produced now, thanks to the internet and Zoom. The importance of having a designer who can understand and deliver what is desired is emphasized. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dan Sullivan welcome. We're being recorded, that's right. Welcome, always welcome. Dean Jackson Welcome to cloudland here, that's right. We're, we're always recording. Well we're always Everything is recorded. Dan Sullivan Yeah, nobody's in charge, and and life's not fair. Dean Jackson Exactly right. I'm holding in my hand my Geometry for staying cool and calm book yeah it's very exciting. Dan Sullivan Yeah, this one has gotten Kind of surprising to me anyway. Just, it sort of clicks. Those three things seem to do some Mental geometry, you know, when you put the three of them together as a triangle. Yeah, yeah, yeah yeah. Dean Jackson I love it and the I was once the cartoons like that's my. You know my process for reading the book is. I like I open up the inside cover and I see the overview of the Graphical overview within cartoons and tells you the whole Everything you need to know, kind of just looking at it. I love this guessing and betting. It's very good. Then I go to the contents and I look at the titles of Chapters and I'm very interested in, and haven't gotten to yet, chapter 750 out of 8 billion. I'm not sure what that's, the cops. Yet but, then I go and I read the headlines, the chapters and the. You know your opening statements that you say about them. So, chapter one everything's made up. You realize that everything in the world is always made up by specific individuals. And then I skip to the cartoons, mm-hmm in between the chapters that I look at those and I see the Yep. Gandhi was making it up, confucius was making it up. Everybody seems to be that. They've been making it up since the beginning of time, right to three to today. Yeah, I'm making it up. Dan Sullivan I love it. You're making it? Yeah, we, we've been making it up. This whole thing got made up. Dean Jackson Yeah, but the interesting thing. Dan Sullivan I mean, the interesting thing is that I have people say well, you know what about, like sacred books? And I said well, I said, and they said aren't they divinely inspired? And I said, yeah, they're a finally inspired, but it takes somebody to write them down. Right, Right then you and you, and you hope you hope they got it right. Yeah, yeah, but what it does is, I notice in the I just brought it up as a talking point in maybe five or six workshops, both free zone, in ten times and you can see people they have this almost like little mental jolt. They get a jolt and they say, wow, that's true, isn't? I said, yeah, so you can make things up, so you're freed up to make anything. I said everybody else does it, why don't you do it? And then nobody's in charge. And they said, well, what's in charge? I said rules are in charge. We make up rules and you know, send every situation, if people are cooperating and doing things together, make they make up rules. You know, not not necessarily at one time, but they gradually put up a set of rules. You know, if we approach things this way, things work. You know, think of traffic. You know think of if there were no rules. Dean Jackson Right, exactly, that's one of the frightening things about driving in India, say oh yeah, I was just thinking of India. Dan Sullivan I mean, you don't need brakes, you just need a horn. Dean Jackson And get quick reflexes. Dan Sullivan And and a lot of determination. Yeah, exactly. Dan Sullivan Sensor. You're right, you're first and you're right. These are all good things. Yeah, I was thinking about that one day. We were going, you know, on the Gardner Expressway in Toronto and we were, you know the traffic was flowing really, really quickly. You know it was 50 of these 50, you know 50 miles an hour and you know there were hundreds of cars In sight going both ways and I said, if you took somebody in time, traveled them back a century, back to 1923, and you put them in this situation, they, they would go catatonic in about 60 seconds. Just the Motion, yeah, yeah, and but we take it completely normal. And what normalizes it? We know, we know everybody else knows the rules. Dean Jackson Yeah, I understood. I Think I remember reading that people when automobiles were first getting started, that people there was fear that your brain might explode at speed. Oh yeah, 30 miles an hour. Speaker 1 Yeah, yeah. Dan Sullivan Yeah, well, and I think that there's. I Don't think that was a stupid worry, you know, we just had never, experienced. Nobody had ever experienced speed like that. You know, yeah, and I think one of the attractions of Maritime travel, let's say, two or three centuries ago, like one of those sailing ships with full sails and, you know, properly constructed, you know the whole structure of the boat was meant for speed and you know they could get up to, you know, if they had a tide with them and they have current with them and everything else, they get up to 30 miles an hour. You know, at some speeds, you know, and this were sailing ships, you know, and that must have been extraordinarily thrilling to. That was about it, for you know, all of human history, up until trains. Dean Jackson Horses, I guess I mean. Dan Sullivan Think about probably about 30 horses, horses probably about 30, you know, they would be. They would be that that fast and you know. But then all of a sudden, geez, you know, you know they were getting in. And from the Wright brothers, in 1903, I think, the Wright brothers, their first flight, you know, which lasted about 15 seconds, and and to Even the second world war, at the end of the war, they were introducing jets that could fly 500, 450, 500 miles an hour. Let's just yeah. But we've just showed you that the human brain adjusted these things, we normalize. Yeah, you know, Well, number one skills that humans have is we can normalize new situations really quite quickly. Yeah, that's true. People saying you know this, all this AI stuff, yeah, I don't think our brains. So I said we'll normalize it just like we did anything else, you know we will normalize it. Dean Jackson It's so. It's so true. I've been getting, I've been seeing a lot of you know, what I wouldn't call AI enabled. You know, you know I've been seeing a lot of AI content or outreach, and you can. I was thinking about Jerry Spence and he wrote a great book called how to Argue and Win Every Time, and he said that our brains are equipped with psychic tentacles that are reaching out and testing everything for truth and realness and congruence, and these psychic tentacles can detect what he calls the sin clank of the counterfeit. I thought that's the truth. Dan Sullivan You could tell that something was not written by a person. Yeah, I mean, on my birthday there was a company party for me. They do it all the time. Usually they lied to me in some way to think it's something else, and there's this big party. When they put it in your schedule, they're not gonna have to lie, and so, anyway, I go in and there's, this person gets up and, on behalf of the company, gives this very, very flattering talk about me. And I could tell she was five seconds into it, this chat, gpt, I could just tell. So afterwards I went up to her and I said, did you get a little art of AI help with that? And she said, yeah, I did a show. And I said, yeah, right, and you know, what's missing is that we have a feel that there's a heart there, there's a mind there, there's a soul there when it's human. Dean Jackson What do you know? You know what one of the what I take as one of the highest compliments I've ever received about an email that I sent is Kim White said to me, or Daniel said to me, that you know. He says I know that these emails that you're sending are sent to thousands of people, but when I got it I always think it feels like you're speaking right to me and that was really that was really something you know. As a guy who's a energy plumber worker, you know whose whole thing is being coming into energy, yeah. Dan Sullivan Well, it's really interesting. We went to see we're in Chicago today and Joe and Eunice and Mike Koenigs were here early, so they come in for Monday and Tuesday, but they came in yesterday and then Daniel White was with us and we went down to the theater to see personality because Joe hadn't seen it and the others hadn't seen it and there was an extraordinary actress in this play, or I don't know her last name, but her first name is Alexandria, and she plays the role of Lloyd Price's wife and she turns out to be a complete and total scammer. Like she's getting them for his money, she's getting them for his celebrity and everything like that, and when he goes through rough times she gives him a rough time, you know, and anyway and then later on. she plays a completely different person who seems great. That's actually the person depicted in the play is Bertha Franklin, who is the, who is the older sister of Bertha Franklin, okay, and she seems this great hit to actually Janice Joplin became famous for her called A Piece of my Heart, and she just knocks it out. And then afterwards I meet her and it turns out she's 19 years old. You know, she's 19 years old and she's easily portraying someone in their 30s, you know. And as an actress, as a singer, the way she moves and everything, you get a sense that she's you know. And but I was introduced to her by Jeff Mattoff, who was the producer and writer of the play, and I said I wanna pay you a compliment and I said I want you to know how much I totally disliked you as the play won you. Just, we're just a horrible person. And she said, oh, oh, thank you very much. That feels so great. Dean Jackson That feels great that you I love it, I love it yeah. Dan Sullivan Because she was supposed to. I mean, that's it calls for her. To be that type of person and she nailed it, but she's 19,. You know she's 19 years old and it was really quite you know, but you really, I mean I, but I spotted her from the moment she came on stage. This is a scammer. I can tell this person is a scammer. You know, oh, that's amazing, but I do think you're going back to the jury spent comment that you made. I'm gonna read that book. I'm always interested in winning. Dan Sullivan I'm always interested in winning an argument, you know. Dean Jackson Yeah, yeah, no, I would highly recommend. I mean, I tried to avoid. Dan Sullivan I tried to avoid them, but I said you know I can't avoid them, I wanna win. Dean Jackson Well, and this is he's talking and this is like it's like one of my top five wisdom books ever, like it's, I think, one of the biggest impacts on me and his. Of course, you know who Jerry is the attorney, yeah, yeah, yeah, it's a defendant of Mel DeMarco's and the whole thing's never lost a case and the. You know he thinks in the proactive thing about. You know he's using argument in the sense of your idea. You're more persuasive, what you're more persuasive. Dean Jackson You're a person. That's what the lawyers make an argument. What's your argument for your idea? here no. Dean Jackson And this is how he's presenting things, and it's just been such a such an amazing, such an amazing thing, so I would highly recommend it. Dan Sullivan I've never experienced Dean Jacksonin an argument but, maybe it's all argument. Dean Jackson It's all argument. That's what he's saying. That's exactly right, the best way to win is to win. Dan Sullivan Actually, you've never seen Dean when he wasn't arguing. Dean Jackson That's right. That's it feels like that's the point of it. It's the best way to win an argument is to not make it feel like you're in an argument. Yes. Dan Sullivan It's just, you're in normal experience. Yeah, right, yeah, but the thing of normalizing. Peter DM Monace and I had a podcast about three weeks ago and he was talking about the future and everything else. I said you know one thing I've noticed? I said and I've got I'm closing in on 80 years of dealing with the future. You know probably didn't yeah, really. You know probably didn't really have it as a mental capacity 80 years of guessing and batting Six or yes, ain't batting, but I said, you know something when you get to the future, it's always normal, it always feels normal when you get to the future, yeah, no matter how different it was from the past. The moment you get there and you're and. I go back to your, the Jerry Spence line, that every second we're feeling out what's coming next. Okay, and so it's not like you suddenly went from white to black or you went from light to dark and then you went through infinite little second by second, gradations of adjusting yourself to a new set of circumstances. Yeah, yeah, yeah you are absolutely right and that's, you've closed down your thinking and you're not taking in the new stuff. You know, I mean, that's also possible. And then you know, I say people, people sense that something's changing in different ways. Some people, some people. All you need is to touch their head with a feather and they say oh, something new is happening. Some people. Dan Sullivan you need a sledgehammer and some people need a Mack truck. Dean Jackson Yes, exactly Wow. Yeah. Dan Sullivan But the big thing is that I'm super sensitive, you know, to changes of circumstances or something I notice is out of place or something's happening. And I get that sense about the whole world right now. And I think you know I'm very influenced by Peter Zion's take that we've been living in essentially an artificial world since the end of the Second World War and it's been overseen by one country and its military just to keep trade routes reliable and on time. And now that country's decided that they've done that for enough and they don't want to do that anymore and they want to get back to their own affairs. And everything vibrates and shakes just because of that one decision. Yeah. Dean Jackson Yeah, that really is. I mean, you look at it, you think about it since the, it's true, right Since the. You know, I often think back then to that, the big change, the book from 1950. And. Dean Jackson I think if we were to look at the you know, the big change from you know, 1973 to 2023, that's been, that's really you think about all of the changes that are going to take place. And what I really wonder is are we entering into another phase of the period from you know, 1950 to 1980 where there's not a lot of, where it's more of a normalization? Right by 1950, what you were saying is it feels normal. By 1950, it felt normal that you have electricity and radio and you go to the movies, and you've got TV now and you've got an automobile and you're living in the suburbs and we're flying on planes and everybody's got a telephone. All those things felt probably normal. Dan Sullivan Why was it that I was in 1950 and felt normal to me? Felt normal to me Exactly, yeah. Dean Jackson So you didn't feel the sense of why, then, how it was to go from, you know, not having these things to having them, and you enjoyed that 30 year period where, I mean, what would you call the difference between you know, like, do you buy into that premise that from 1950 to 1980, there weren't the same level of changes from 1900 to 1950, or was it just a mass of migrations? Dan Sullivan Yeah, I mean you can take cars, for example you know, Cars were kind of stylish up until about the early 50s and then they started taking on this very, very conforming they you know, they got a lot longer, they got a lot bigger and they were like rodeoids. Dean Jackson Right, right, exactly they can't. Dan Sullivan and that continued and meanwhile they were getting blindsided. In the 60s I probably started low in the 50s with Volkswagen, but then you started getting these really small sort of stylish imported cars, you know as they came over. And then they really got their clock cleaned in the 70s, you know, but there was. I mean you don't look back at that period, 1950 to 1980, as a particularly stylish or the only one I can think of that, and they really stuck to. their look was Corvette, corvette came in around 54, I think 1954 is when it came in. And it was, and Thunderbird came in at the same time. This was Ford. You know Chevy was Corvette and Ford was the Thunderbird, and then Thunderbird went all over the place. You know it changed every and then it disappeared and then they brought it back. But the Corvette if you look at a Corvette for this year 2023, and you look back at the original Corvette, you can see that this is the same car with numerous, you know, technological changes. But no, it's very definitely a Corvette today and it was a Corvette back there. They've made the only American car that I can think of that maintained its look over that long period of time, but it was great. It was great to begin with and they didn't screw it up, you know. But planes, you know. 1950s, you were already when the first 707, the first well, you had the DeHavilland comet. That was the British plane, was the first real no worthy, and that was around 1950. And they could do 550 miles an hour. And they do 550 miles an hour. Well, they still don't do that because that's the optimum speed for the combination of fuel, passengers, cargo, and that is 550, you know, I gotcha, yeah, but I think you're right, I think you're really right. And computers were coming in, but they weren't a big deal in 1980 yet, right. Dean Jackson Exactly, there was the beginning of them. It was like you either. If you were looking back now, like on it, if you were paying attention, you would have seen the seed of everything was kind of getting into position. The transition from mainframe to personal computing. That was a big thing but it took a while to you know. It took another decade to get to that level. Dan Sullivan Yeah, really, television was still the trade networks. Dean Jackson That's exactly it. I mean from 1950 to 1980, it was really just the three networks and that's where everybody had a very homogenous experience. You know everybody watched the same. You know I love Lucy and Guns Most. Ed Sullivan Show. Dan Sullivan Ed. Dean Jackson Sullivan Show Exactly. Dan Sullivan Yeah, yeah. Dean Jackson So when the Beatles came, all they had to do was be in one place. Yeah. Dean Jackson And on the Ed Sullivan Show they're automatically a rantic. Dan Sullivan You could see it in music too. Yeah, If you look at the last 10 years, let's say, of the biggest grossing concert tours, they're all guys, mostly guys who are in their 70s. Because they became famous. Dan Sullivan They became famous when there was a national audience. Yes, that's right, there's not a national audience for any particular star these days. Dean Jackson Well, that's where I was going with this that there is, in a way, that YouTube. Is that now for the new generations, right, like they're growing up? The kids that grew up now they all know who Mr Beast is, they all know Casey Neistat, they all know the top YouTube star way more than television. Dan Sullivan Well, here's a question I have for you, though. What I noticed is that there was a continuity between the generations, in other words, that when Elvis came on, people in their 50s saw Elvis, people at five saw Elvis on the. Ed. Dean Jackson Sullivan Show. Dan Sullivan I don't think you have this cross generation awareness of great stars. Dean Jackson That's true. That's exactly right, because nobody, not everybody's gathered around the television with their TV dinners watching the same shows all three generations and one now watching them with the kids and the parents and the grandparents. Oh, what are we going to watch on television tonight? They're often in the room with their iPods and their phones looking at their own individual, everybody's their own individual. Entertainment director. Dopamine dealer. Yeah, it's interesting. Dan Sullivan My sense and here I'm kind of interpreting the predictions that Peter Zion is making about the way the world's going to go on the future it's actually going to look quite a bit like the world looked like before the First World War, so back in 1914. So what he says is. There's now going to be regional markets and regional political alliances. He gives a series of examples of that Anywhere that the US pulls its military out of, and the first area where the US has pulled its military out of is the Middle East. There's no presence of the US military in the Eastern Mediterranean or the Red. Dean Jackson Sea. Dan Sullivan The reason is the US is self-sufficient for oil. They're completely self-sufficient for oil and gas. The US is the lead exporter now of fossil fuels. I think, that's why the rest of the all of a sudden, there's this anti-fossil fuel movement. I mean it's one of the reasons. There's never one reason for anything. It's always a confluence of different forces. But the US was just doubled down on the Middle East because they needed the oil. The economy needed the oil, the world that they traded with needed the oil, so they had to protect the sources of oil. But fracking fracking is one of the great breakthroughs. They can get fuel out of the rocks and it's really good oil. It's really. I mean, it looks like baby oil when it comes out. It's like Johnson's baby oil. It's the purest, cleanest oil in the world because it's just oil. There's no grime and dirt and everything that comes up with it, just the oil comes up and then the gas comes along with it. And that changed the world. Dan Sullivan I mean that just utterly changed the world. There's one event in the last 30 years, since the Soviet collapse, that changed the world. It was the fracking, the American fracking revolution and Texas Permian basis, because once the US doesn't need anybody else's fossil fuels, then they rethink their entire military, they rethink their entire political, they rethink their entire economic view towards the world and they're the spoon that stirs the global soup. Yeah, so I think that was a huge change and I think that a lot of the changes that are taking place right now are a function of that breakthrough. Because it's a transportation breakthrough, because you saw all you want about electricity those freighters aren't electric. Dean Jackson That's true, but it's funny, the US military the staples are nuclear submarines and ships that can go forever. Dan Sullivan Seven years, seven years without I think the subs are seven years. The aircraft carriers, I think, are about the same and they've had no killing accidents with those since 1953. So it's 70 years. They've had crises, but nobody's been killed. Dan Sullivan There's been no radiation and I think that's coming back in a big way. I think that they've Mike Wanler, who is a free zone terrific guy from Wyoming, and he's in the process of manufacturing these little micro reactors. I mean, people think of a nuclear reactor and that looks like the Taj Mahal, it looks like the US capital, it's like with huge smoke stacks. These are the size of a standard carrier box. So if you think they're 40 feet or 20 feet, the ones that go on board ship or they're on trains or they're on semis, and this is about 40 feet, so you can walk into it. It's probably about six feet, six feet by six, eight feet by eight feet. I don't know what the dimensions are exactly, but and it's a nuke, it's a little nuclear station. They use spent nuclear. They use this spent nuclear fuel or they have a new kind of salt compound that they use. So think of it. You're building a factory, like outside there's a lot of factories. I see the area north of Toronto now the number of warehouses and factories that are going in. They're immense. Up the 404 and up the 400. Dean Jackson And anyway. Dan Sullivan But the US is going. Us, Canada, mexico are going through a huge reindustrialization with new factories. But you're outside the city and you got a farm line. You got 600 acres of land and you built a factory on it. What you do is you bring in the little nuclear power plant first, and then the entire energy that's needed for building the factory is supplied by that little nuclear plant. And then when it's built, the nuclear plant powers the factory and it's manufacturing thing, and you don't go to the grid at all. You don't have to pull any electricity from the grid at all. Dean Jackson Wow, that's a big deal. Totally self-contained, it is a big deal. Dan Sullivan Yeah, you're putting in a new housing development, I think it's north of Las Vegas they're building a new 100,000 person city. It's called the Galaxy City. It has put a nuclear, it has put in three or four of these little nuclear plants into it and you don't have to. You build the houses, you build the stores, you build the businesses, you build everything, but it comes from the little nuclear plant. I think that's breakthrough. Dan Sullivan I think that's a breakthrough. Dean Jackson Yeah, and that's the model of it, I guess, in process right now. Yeah. Dan Sullivan Yeah, actually, paul Van Dijn, who's a FreeZone member, has got the complete engineering contract for that new city. Wow. Dean Jackson Yeah, these are amazing times, you know, like I think. But, they're completely normal. What does it look like now in a normalized world where you can literally go? Dan Sullivan anywhere you tell people this sort of thing, they say, oh, that's interesting, that's interesting yeah. Yeah. Dan Sullivan Yankees went last night. Right exactly. Oh. Dan Sullivan Taylor Swift. Taylor Swift, you know she's got 150 million hours. Now they're having trouble getting ticket story concerts now and they're stealing the pirating live stream from her concerts and I said, oh, that's interesting. Yeah, that's pretty cool. Dean Jackson Yeah, I wonder. You know the? So if that is true, then if we're in a stage right now- where you know. I mean Cloudlandia is, less than you know, viably, 25 years old in the first 25 years of it here. Everything, all of these things are normalized here. If we equate right now 2023 with 1953 kind of thing that all the infrastructure of the big factories innovation wave. All of that was in place. We had, you know, radio, television, automobiles, movies, all of that. Whowhat's the similar playbook for thriving in this? You know, next 25 years? Where it's not, you know, I think. If you look at AI, I don't see anything on the horizon that is as big an innovation, possibly, as what the Internet and all of that has brought for us. Dan Sullivan Yeah, because AI is only meaningful because of the Internet. Dean Jackson Right, it's. I think the pinnacle achievement of the Internet is that we've gotten to a point where you know there's an artificial intelligence that knows everything that's happened on the Internet so far and can access. Dan Sullivan No it doesn't know anything that you want to find out. You can find out with a few prompts. Yeah, I think that's it. Dan Sullivan It doesn't think. It doesn't feel, it doesn't understand it just smells like sardars. Yeah, yeah, yeah. Dan Sullivan I think that's a big deal. But you know, what really strikes me is the huge difference from the 1950s because I was, you know, fully active through that entire decade of the 1950s is that the way to succeed was to kind of be good at standardized, conforming activities where you were guaranteed employment. You were guaranteed you know, lifetime employment if you, you know, got into the right place, and it seems to me that that is 180 degrees changed. Dean Jackson Yeah, yeah, that there's now. Dan Sullivan you look, just be good at just just be good at nine word emails, that's right. Dean Jackson That's the truth, isn't it? And that's it. Dan Sullivan Yeah, or little more creative new book every quarter. Dean Jackson Yeah, so I think, what's going to be fun is to, you know, track the zeitgeist with your, with your trail of 90 minute books. That's kind of a you know how many is this? Now, which one is this? Dan Sullivan This is the one. The one you're reading is 34. And, and I'm just getting to the final stages of the 35. I do it by quarters, so it's quarter 34, book 34. And this is quarter 35. I did, I started on my um in my right, you know, within six months after my 70th birthday, and I said, you know, next 25 years, I think I'll write a hundred books. A hundred books, yeah. Dan Sullivan Yeah and uh, so I'm, I'm on track, you know, and um, but the the thing about it is is that, um, and we had the conversations back then of how fast you could, you know, turn out a book, and we had a little one week contest where we both created a book and one week, and you know, and uh, and and so the the whole point is that it's just a quarterly process, you know, as part of the it's just normalized. For a lot of people, writing a book is the scariest, scariest project of their, of their life, you know you know, right, yeah, um, uh, you know. On their gravestones says didn't get the book finished. Right, I mean you know, or uh, we're on chapter 38. Dan Sullivan I said well, I saw that problem, just make each chapter a book. Yeah, right, exactly. Dan Sullivan Yeah, so the, I think the um thing is. But think about 1950. I couldn't even conceive of how you could turn out a book like that, you know yeah you know, it's all internet based teamwork. I mean, everything I do is internet. I've been cartoonist. I see him about once a year, you know personally. He lives in Prince Edward Island and, uh, the smallest of the Canadian provinces. Uh, way out, way out of these kind of Cape Coddage type of place. And you know and I see him. He's in Scotland. He's living for Scotland for two weeks tomorrow, so we'll have a little interruption. But uh, you know it's all on the internet he's, and zoom has been a wonderful breakthrough, you know. Yeah, he can actually draw the pictures. Dean Jackson Do you um? Do you storyboard the, the cartoons, or talk about what, what you're seeing for them? Dan Sullivan No no no, he just gets the rate on. You know, he gives a page on zoom so we're off to the side. You know our two little pictures are up to the side. And then he draws the two page outline, because there are always two pages in the book format. And then he we say you know, I think this starts in the center. I says I think something in the center and I think it's a person and the one thing we uh, at a certain point we just didn't pay any attention to the galley in the middle the you know the separation of the two pages we just treated it as a single page and that was a great right. Exactly, and then we um uh I have a fast filter that I've created laying out what the chapter headings are and what the context of the chapter is, and then we read it through and I talked to him and I said, okay, so what's this look like? You know what's this look like. You know where's it start. Where's the center of action? Yeah, center is a lower left hand corner, is it? And yeah, if you look through the cartoons to this one, you'll notice that the real energetic center of the cartoon moves around. Dean Jackson Yeah, yes, I love it. I mean, I'm looking at the. Nobody's in charge, you're completely free with the, the arrows in the path and it's just. Yeah, I like that idea of just treating the whole two pages as one. Yeah, one thing that makes sense, yeah. Dan Sullivan And if you um said to people you don't mind the separation between the pages and the middle because you have to do that for the book, and I said, yeah, I don't know they're, they're, they're. Their mind has eliminated that separating thing down the center of the human brain. Yeah, treats it as one thing you know. And I said oh no there's a separation down the middle of every cartoon picture and I said really, and I said yeah, look. And they said, oh my, I never saw it. Right, that's great yeah. Dean Jackson It's very obvious in the what the world is made up by you. Yeah, just big circle. But as you're looking at it, it looks like one one thing I like this I'm, you know, I have a um, you got to have a wonderful designer who, uh, you know, can do these kind of things. It's so, uh, it's so nice to be able to articulate with words what you're looking for and have somebody be able to interpret that and deliver what you're looking for, you know. Dan Sullivan Well, the interesting thing is, uh, t um, uh, we have two kind of artistic skills with Amish. Amish is Amish, mcdonald is my cartoonist name, and we've been working together now for you know long, long time, you know. But the other thing that's happened is the technology has gotten so good, okay, and uh, we were just finishing one off before he took off for Scotland and literally um, dean, I could say I said okay, let's put that into the complete color spectrum, and he hit a button and the whole background was a complete color, you know, sort of like a. It went from the colors of the spectrum and but it was sort of a continuous change. You know, it wasn't right, uh, separate colors. And I said, okay, now uh, the characters here. I said let's move the characters around a little, and he moved them around and everything like that. And I can remember first working with my first computer artist back in 1990, let's say, and the changes that Hamish and I just made in about. I would say two minutes would take two and a half days. Dean Jackson Yeah, and that amazing right. Dan Sullivan Chip speed and the great capabilities of software, you know, yeah, and it's. I mean it just goes together. I mean we used to, we used to take about um, I would say it would take about three days, three days of three, the three days work to get a cartoon done, and now we do the storyboard and he checks in the next day and he's got it almost completed. Artwork. Mm, hmm. Dean Jackson Yeah, so, uh, that's great, yeah, that's great. Dan Sullivan And I think that's a I. You know the fact that he can do that, and uh actual intelligence right? Yeah Well, evan Ryan, who was one of our panel speakers on a, he's got a neat little book and we're going to send it out. Maybe you already have it, but it's called AI as a teammate. Okay, and uh, he's putting our entire company, 130 of our team members, through uh starting in September, and it's six modules, two hours each, and all they do is analyze their work between what's their unique ability and what shouldn't. Somebody else could do, so anything a who can do. Then you find the AI who, who can actually do it without having to hire another person. Dean Jackson Oh, nice, I mean. So that's yeah, talking about being able to for people to uh multiply, you know yeah. Dan Sullivan Yeah. But he says, uh, people freak out about this word AI. He says zoom is AI. He said the internet is the AI. He said you know all the programs you use on the computer you know already from you, know from Apple or from ours are mostly Apple, you know in design is artificial intelligence. He says it's just automation. He says don't talk about artificial intelligence. He says it's just automated. Okay A machine function can do what a person used to be able to do. He says that's all that it is. And he said you know, that's been going on for a long time. Dean Jackson Yeah, well, and you still have to just think about what you're trying to do. Yeah, you still have to understand what the outcome you want. Yeah, yeah. Dan Sullivan Yeah. Yeah. Dan Sullivan That's the big skill. Dean Jackson The big skill is being able to identify what you want. Dan Sullivan Yeah, yeah, that is the skill of skills that is. That is that is. Yeah, yeah, yeah. How many years? Dean Jackson did you do that every day? You said, well, it wouldn't be the same without our appearance from theory. Dan Sullivan Yeah, Well, it just shows you that you know that there's real progress to be made in that field, Anyway, anyway, yeah, I did 25 years. Dean Jackson I have 25 years every day. Dan Sullivan What do I want? Every day for except for 12. Dan Sullivan So there's 9,131 days and 25 years. And I did it 9,119 days and you know and and and and. What I got really good at over that period is just, in any situation, kind of knowing what I want, you know and and and. The one thing I cut off of you know I want this and the next. If you wrote that down for an AI program, they'd say the next word is because. And I said I just leave the because off because I want the truth, because is some sort of fiction. I'm making it up to make it. Everything is made up. Yeah, yeah, everything is made up, yeah. And so so I got real good at that and, you know, my life changed from the first day to the 25th day. My life really changed. Coach came into existence, my partnership with Babs came into existence, strategies, strategy circle, and then a whole bunch of other tools came into existence, you know. So, yeah, it's a great skill. I mean, if you know, if, how would these? Dean Jackson is there? What were the? Were there any particular prompts? Let's call it in modern terms that you would use or or no, I just I would go through that process yeah. Dan Sullivan Well, I just had to do this every day. You know that that was I committed myself. I had just gone through a divorce and a bankruptcy on the same day, in August of 1978. And I said you know, the only way I'm going to come to grips with this is to take total responsibility for what's happened up until now. So no blaming anyone else, no saying and no going back and reworking it. If only I had done. I said, let's just accept it, that and that I wasn't. And I said, I came to the conclusion all that bad stuff had happened because I wasn't telling myself what I wanted. Okay, I was expecting other people to tell me what. Dean Jackson I wanted and. Dan Sullivan I said so next 25 years, I'm just going to get really good at telling myself what I actually want and that's it. That's. That was the only requirement and it could be a set it had to be at least a sentence. It could be a whole page, it could be two pages, but it had to be at least a sentence once a day, and I just did it for. I just did it for. I had notebook after notebook after notebook after notebook. And yeah and we had a flood, you know, in our business last August and all these files were in the basement. That got flooded and disrupted and they're all gone all the, all the files, all my notes are gone and I feel so, and I feel so freed up. Right right. Dan Sullivan Did you ever? Look at those Did you ever. No no, never went back and the and the reason is it was the skill. Dan Sullivan it was the skill I was developing. That wasn't what I wrote down, Right yeah. Dean Jackson Yeah, yeah, this is that's really but we went to Matt. Dan Sullivan if I hadn't done that, I wouldn't never been in position to me to Because you never would have started strategic coach or never would have gotten off the ground, started looking for certain kinds of people. Right. Dan Sullivan You being one of them. Well, I'm glad you're here I wanted someone who is incredibly smart, and if only he'd apply himself. Dean Jackson And a lot of them. You want a lot of those people. Dan Sullivan Yeah, and money comes easy, money comes easy. Yeah, the great ones, and once they have a purpose, the money flows, yeah. So anyway, I got to jump early because I have a little bit of a question, Okay my friend Daniel Wait in about five minutes but real pleasure. Yeah, thanks for the feedback on the geometry book. You know, this one surprised me. You know, this one caught me by surprise. Dean Jackson Well, it's fantastic, like I was curious what it was going to be about. You know, when you look at the, just the title geometry for staying cool and calm. And now, as I look through the content, this is my. I'm going to pretend I'm hopping on a flight to Chicago right now. Yeah, toronto, and read the whole book in one hour. That's my, that's my next hour right now, yeah, good. Dan Sullivan Alrighty. I got a question yeah, thank you very much. Dean Jackson Next week I'm good. Okay, good, me too. Dan Sullivan Bye, okay, bye.

In this episode of Cloudlandia, we journey through cottage renovations, explore the landscapes of North America, and decode the power of vision and reach in building successful ventures. &nbsp SHOW HIGHLIGHTS The episode begins with a discussion about cottage renovations, exploring the landscapes of North America, and building successful ventures. The hosts discuss the renovation projects of Mr. Sullivan and Mr. Jackson, the smoky Quebec forest, and the history of the Canadian forest industry. Insight from Peter Zion suggests that even if the U.S. population doubled, there would still be room to spare, and Florida's unspoiled grapefruits are also discussed. They introduce a useful tool called the FAST filter, a quick 15-minute method to help evaluate the success potential of any project. The episode covers three fascinating life roles: everything is invented by someone, no one is really in charge, and life isn't always fair. Productivity strategies involving intense physical feats are discussed, along with the hosts' experiences with rising early and its surprising effects. Steve Jobs' philosophy of creating technology that's not only functional but also beautiful and user-friendly is another compelling topic. The hosts critique Bud Light's marketing choices and emphasize the importance of getting feedback from the right audience. The episode explores the concept of being the buyer in ventures, with examples from Mr Beast's Cloudlandia and the strategic approach of Prime energy drink. Finally, the hosts emphasize the importance of maintaining quality control for your product, finding the right partnerships, and understanding that everything in life and business is a guess and a bet. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean Jackson Mr Sullivan. Dan Sullivan Ah, Mr Jackson, are you enjoying your play show four seasons. Dean Jackson Yes. I'll tell you what it's so nice that everything's done now. It's like having a new renovation. We got new carpet, new hardwood, new wallpaper in the kitchen. Everything's all fantastic. Done now, finally. We're excited about that. How about you? Dan Sullivan you're up at two o'clock it's yes, I am, yeah, and it's been spectacular. We've done really, really great, you know, sort of that idyllic cottage, culture, weather and yeah and although it was very smoky for the first two days. Oh yeah, Because we have Quebec, you know yes. Dean Jackson In. Dan Sullivan Canada, in Canada, you always play with that Quebec. Dean Jackson That's right, that's right. It was just separate already. Come on, yeah, yeah. Dan Sullivan But this is a big forest area on the very west side of Quebec which is basically forest. You know, hundreds of square miles of forest. So even though it was a major fire there was, it didn't affect any towns at all because there are no towns. Dean Jackson Right, right, the Great Wilderness. Dan Sullivan There is so much nature in this country. Yes, absolutely. Dean Jackson Yeah, yeah, how's your construction project going? Dan Sullivan Well, we, you know the wheels of government approvals here really grind very slowly, and so we have to get a demolition. We have to get a demolition thing first, and we're going to have it done after the college season, the cottage season is over, and it'll be that'll. You know, that doesn't take very long, that takes a week or two. And then we have to really get the cottage fine tuned. The new design this is second. For those who are listening, this is a joining property that we have with our main tree, so we'll have about 300 feet of frontage on the water with a two, and they go around a bend, and so one of them is facing sort of more west than south and one of them is more south, so there's a curve. Dean Jackson And this is old rock. Dan Sullivan This is, you know, this is Canadian shield rock. Yeah, and this is 4 million years old rock and it's. It's a very striking locale, you know and. Muskoka, of course, is the great cottage country. We're in Halliburton, which is to the east. It's about you know it's about an hour's drive to the east and this was the great forest industry part of Canada like 1800. And the. British Navy came. The British Navy's ships were mainly wood from this area. Dean Jackson Oh well, they had a huge number. Dan Sullivan It was the number one industry in Canada, in what is now Canada, in the 1800. And yeah, and of course they thought, you know, there was just so much natural resource that they just cut and cut and cut. And then somebody said you know, maybe we should replant. Dean Jackson We're going to run out of wood. Yeah, exactly. Dan Sullivan Yeah, well, yeah, I mean, but it goes on forever. I mean it's not just here in Ontario, it's in Quebec, it's in when you get to Manitoba. You know you have all that and it's just goes on forever. So you know, it's no wonder that you know the big complaint about modern Canadians and modern Americans, how wasteful they are. Well, when you've lived your whole culture where you couldn't run out of things. It doesn't make you particularly, you know, stingy. It doesn't make you, yeah. So but I was thinking about that, that interesting statistic from Peter Zion that if you doubled the population of the United States, you know, sort of spreading the new population across the entire country, it would still feel. And you got to 650 million, 616 million. If you got there, the country would still feel pretty empty. Dean Jackson Yeah you know it's so funny, like I did a when just up and I were doing all the big real estate seminars, we were very sort of Western, western United States. you know, weighted, we were doing more. You know over half of the events were in. You know, in California We'd do Phoenix and Palm Springs and LA and San Francisco and Seattle and Denver and you know that kind of all on the Western side and I was making the argument for more East Coast events and got a satellite view of the US by light source. Have you ever seen that map that showed light and you could draw a line, like at the Rocky, like you're right up the middle of the country, and it looked like just the entire right side was lit up, where all the population is Over on the east side very much. And you're saying that makes total sense with Peter Zayam, that you could kind of fold that over even onto the west side, especially in the western United States, there's nothing and that would make no difference. But out of even Florida, if you look at Florida right now, there's 22 million people right now. We're projected for 29 million by 2030. So we're growing up to 15 million people a day right now. But the most of Florida, the entire middle of Florida, is basically the outback. I mean you can drive for miles and miles and not see anything. Dan Sullivan We were way back in the 70s. I went on a trip to Florida and it was on the west side. We were staying in Lakeland Florida. And we had a friend there who was a cattle breeder but he had gotten interested in citrus fruit so he had big grapefruit. But he was in a cooperative so all the work was done by the workers in the cooperative. And the neat thing about grapefruit is that it doesn't spoil on the trees. Oranges- and grapefruits. you can leave them hanging there for as long as you want, they don't spoil. So it gives you some really good timing as far as when to pick and sell. And he was canny. He was kind of like just a canny person. He understood cattle. But we went to a cattle ranch in the middle of Florida and it's like the in the lower 48 states, like the number three cattle ranch in the United. Dean Jackson States. Dan Sullivan It just went on. I mean, we got on the ranch and then it was 30 miles to the homestead, you know we had to drive 30 miles. Once we were on the ranch, but it was right down in the middle, just above the Everglades, and so what we saw is a lot of pigs. You know, there were hundreds and thousands of cattle, but there were a lot of pigs and they just seemed to be wandering around. And so my friend yes, no, no, they were domestic, they were domestic but they yeah they didn't last long enough to go wild, you know. And anyway, he said I said what are all the pigs for? This is a cattle ranch. And he says, well, you know, yeah, you can have beef every night for so long, and he just want to change. And so we go out and just roast up a couple of pigs and eat that. And I said, well, I don't think there's no fences. And I said you don't worry about them. He says, well, how are they going to get off the ranch? Dean Jackson We had to go 30 miles. Dan Sullivan That's a real trip for a short-legged pig, you know. Dean Jackson Right right, right right. Dan Sullivan But anyway, the sheer size, and this is, you know, psychologically, if you go back, the huge difference between the New World and the Old World. If you think about Europe, where every square inch of landscape is surveyed and owned and is populated, I mean I think Holland has the greatest density in any country in the world, even more so than some of the Asian countries. Oh really, wow. And yeah, and then they come to this New World and they just give you 100 acres. You know, like, here we're just going to basically for almost nothing. We're going to give you 100 acres and see what you, if you make an improvement on it over the next five years, then you own the. We'll give you the land for life. You know, and everything like that. And what a draw that must have been for people who had nothing in Europe, especially in. Dean Jackson Europe. Dan Sullivan Yeah, you know, if you can make it across the ocean, we'll give you land and the New World. Yeah, and if all that's taken where you are, then just go another 50 miles to the west. There's a lot and my sense is the frontier took from 1620, jamestown, you know, the first permanent settlement in town, virginia, to 1890,. When they finally surveyed the last bed of whichever western territory, it was In 1890, they, it was all surveyed and they said the frontier is now officially over. You know, we have no more frontier and but that 270 years, really, I put an incredible stamp on probably what would you say? 15 years per generation, even let's say 20 years per generation, so 20, you know it's about 15 generations. And that probably just put a permanent stamp on psyche of the Americans. Yeah, you look at the. Dean Jackson I mean it's amazing now if you take the parallel and you bring it into Cloudlandia, if you count Jamestown, if Jamestown was 1996, you know when everybody started kind of landing in Cloudlandia even though there was no infrastructure, really there was no, you know, no electricity, no, all of that stuff. You look at the highway system and we liken the development of Cloudlandia over, you know, a generation and a half here. Dan Sullivan Well, and that's, and we're never going to run out. Dean Jackson That's the amazing thing. Well, there's an infinitely. Dan Sullivan There's an infinitely expanding frontier in Cloudlandia and you're not trespassing. You're not really trespassing in the same way you do on the mainland, right yeah. Dean Jackson And I think that's why? 0*Dan Sullivan* you know the chat GPT took over. You know which is the latest new adventure in Cloudlandia is chat GPT that if you look at the numbers, they say 100 million. Right away, 100 million people are using it and I said but not everywhere, not everywhere and my sense is that it's. I was just breaking it down. I said it's mostly Americans or people connected to it. There are people connected to America digitally. It's probably males, they're probably single and they're probably between 25 and 45. And they just want to go places where nobody's gone before. And this is they got a vehicle for doing this, and that's the frontier, that's the frontier mentality. Dean Jackson What's beyond the? Dan Sullivan settled territory. What's beyond the settled territory? Dean Jackson Right, right, right. And what are you going to settle on the territory? I mean, this is the really. This is the thing. It's such amazing times, like a couple of things that that have jumped out over the last little bit here. Here I just saw that Mr B Again now with feastable new company is chocolate. Your confection company is global. Now They've got in there all over the world. They've taken over the United States and things. And I read what happened in the last few weeks is Mr Beast has sort of soured a little bit on on Mr Beast burger as a as a collaboration, in that he can't control the quality of what the product is being delivered. Right. There's a little variation because it's going, you know, it's expanded so quickly and there's so many restaurants making the, you know, making his burgers, making the menu, and that was a collaboration largely driven by someone coming to him with that like virtual dining concepts. But Robert Earl was the driver of that. And so, if we take the VCR formula, robert Earl went to Mr Beast with the capability offering to bring him into the burger business with tapping him in his range Right. Dan Sullivan So it wasn't there. Dean Jackson It wasn't driven by Mr Beast and it wasn't Mr Beast capability to to do the thing. Now feastable. What they did was they started with division and they sought out the capability and they're the. It reminded me of your always be the buyer. That there's a difference where, with your the visionary, you're the buyer of this Right. Your your partnering with a capability that, if you have the vision and the reach, partnering with the capability is that's kind of the power position and the difference between feastables, which is packaged goods that you can 100% controlled quality of, and then partnering with Walmart as reach to multiply the reach that you have a physical you know Mr Beast's Cloudlandia reach with an outlet at the largest footprint retailer reach in the country Makes a huge, huge difference. It's a product-based thing. I look at prime. There's another major story in the VCR world right now, which is prime energy drink, which was driven by Logan Paul and KSI another you know, two big global YouTubers who have partnered to make this energy drink and they're, you know, last year sold 250 million dollars of this energy drink and now they are kind of funny how this the you know it's like VCR squared. They are now as an entity, a capability, partnering with other big reach outlets like they. They're the official hydration of USC, the ultimate fighter competition, the Dana White big MMA thing, and they were just announced as the official hydration of the Barcelona football club, which is a huge international thing, and they did it with Manchester United and those guys are there's no limit to where that's going A package, good product that they're the driver of the. Dan Sullivan Well, and, as you said, the central issue here is quality control. Yes yes, I mean a shitty restaurant. Anyway can produce shitty, mr Beesburgers. Dean Jackson That's exactly what I mean. Yes, that's the thing, right that you're, rather than having something that you can just deliver to somebody in the experience, the unboxing, it's only just distributed to some. Dan Sullivan Well, you know my newest quarterly book is called the Geometry for Staying Cool and Calm, and one of the there's three roles which we've You've very kindly talked about on the podcast. The three roles are everything's made up by someone sometime. Okay, sometimes someone made up something, so things that are thousands of years old, it was still. Someone at some time made this up. Somebody wrote it down, you know. And somebody said, well, what about the Bible? And I said somebody wrote it down. You know it was just a discussion until somebody wrote it down, somebody. Okay, so the big thing is that if you take the three roles, everything's made up. Nobody's in charge, and number three, life's not fair. There's some byproducts that come out of that, and number one of the things that come out of that is it's all guessing and betting. So, the future is all about betting. Yeah, the future is all guessing and betting, you know. And so when you hear somebody this is very definitely technology is going in this direction what you have is someone telling you that they're guessing on something and they want you to bet on it. And so this whole notion that the future is predetermined is silly, because even with Mr Beast, who knows the power of YouTube I mean, he's proven that he knows the power, just with his community is hundreds, you know more than 100 million, but he's guessing what he can do with that community and he's betting. So Mr Beast, mr Beastburger was a bet, okay, and took up time, took up energy, took up skills, took up probably some money, and with him it's not so much money, it's just how does he want to spend his time, you know that's really, I think, his biggest thing is not wasting time, you know but he just tested on something. And now one thing he's learned we have to control the product. That's. That's a useful learning. I'm sure he didn't lose any money on Mr Beastburger he's still going strong still going strong. Dean Jackson But he's just losing. Like it was an interesting thing, he tweeted that you know that he can't. You know virtual diving solutions won't let him out of the, they won't let him out of the contract or he can't stop. Even he said you know I can't, my partners won't let me stop, even though it's bad for my brand, you know which is really interesting Well he's at 20, you know, at 26,. Dan Sullivan I'm not sure his exact age, but 24, 26. He's learned a powerful lesson that applies for the rest of his life. You got to be the owner. Dean Jackson Yes, always be the buyer. Dan Sullivan Yes, yeah, yeah, and you know he just learned it. I mean, I didn't learn that until I was in my 50s. I'm a committed learner, but sometimes I'm a slow learner. I've got a tool variation for you, OK. Ok, and this was prompted by your raising the topic of Dean Landia. So I've always kind of liked the tool we have called the FAST filter rather than the big impact filter. Yeah, and the FAST filter. The FAST filter, you just write down here's the project, here's the best result, here's the worst result and here are five success criteria. And for all practical purposes. It does 90% of what the impact filter does, but in about half the time about half the time. So you and I are people of a quickness nature that we've got 15 minutes or we lose interest. So I go for a tool that only takes 15 minutes. But here's the thing, and this is a question for you. But I'll just tell you what I did Of all the profiles that we've done the Colby profile, we've done in coach, we've done the Colby profile, we've done Myers-Briggs, we've done Desk. You know D-S-I-D-I-Z, we've print and we've just done the working genius. And everybody in FreeZone is going to get that in the next quarter. We're just sending it out in September, everybody and just go do that profile and they can do that with their teams, and you know the whole thing. But of all of them and I didn't mention it yet, but the one that really struck home for me was the Strength Finder, which came out of the Gallup organization. So my five strengths are number one ideation. You know that if I'm going to take action on something, it'll be on an idea. Number two maximizer. I'm interested in ideas that don't take average things and make them better. I'm only interested in things that take already extraordinary people and make them even more productive. So, maximizer. Number three, self-assurance is that personally, I don't think I can ever get into trouble with a new idea. You know that I always have confidence that you know it'll either work or I'll get some learning out of it. But there's no loss with coming up with a new idea. And number four is context. Is that I'm passionate about how this connects to everything. So if I create something, I immediately want to know how does this connect to everything else I've done? And number five is activator, that there's no idea we're spending any time if it does not lead to action. Dean Jackson So those are my thoughts. Dan Sullivan And you know, experience and the observation of my team would pretty well prove it out that there isn't any one, any other strength on the list of 34, these are the top five out of 34. That would replace one of the ones that are in the top five. Okay, and that's good enough for me. That's good enough for me. I said I don't think so either, and so what I did is that on the stra, on the fast filter, you have five success criteria, so I just put in the five, you know ideation, multiple maximizer, self assurance, context and activator. And then I think of a particular project and I said, okay, so what's the central idea here? What's the central idea here? Ideation, okay, and really make a big jump with it. Maximizer number three that this will, if you pull this off as the real jump in your self assurance, okay, number this actually connects with about five other things that I'm doing, or 10 other things that I'm doing. That's context and number five, activator, and I can immediately see that I can take this action within the next day or two. And then I go back and I write worse result of doing this, best result. So I do it backwards, I do the five success criteria first and then I do worse result and said ah, this is just one of your another hair brain scheme that you get all excited about and you distract a lot of other people. I tell the whole story how this is just puts me in the ditch like other. And then I go to the best result and I said this is a breakout moment in my entire 17 to 29 year life and everything and away we go. And so I just wondered did you do the strength finder, did you? Dean Jackson I did years ago and it's for ideation, ideation was at the top of my. Dan Sullivan Yeah, we're both ideation which probably people could guess yes. And that's what it's interesting, but it'd be interesting because you've got the fast filter on your website. You just yeah, but all you do is that you the first word in the five success criteria are the five strength finders, you just put the first word and then you say and you know, and you can see what that, their explanation of each of those are. But you kind of know anyway. But I'm noticing that it does amazing things with projects. First of all, it gives you an incredible amount of immediate motivation to do the project because it checks off all the boxes where you get energy. Anyway, I just thought it would. Dean Jackson So everybody would put in the fast filter, they would feed their five. Their five strength finders. Dan Sullivan With their five strength finders. So it custom designs it immediately that you're only doing this project for your purposes. Dean Jackson Yes, where could I find my strength finder again, oh. Dan Sullivan Julia Waller. I'm at the cottage and she's in the next cottage. I'll just, I'll see her tonight and I'll just said could you just look up Dean Dean Jackson's strength finders? Okay, great, and if she can't, she'll just give you their contact information. I mean, you do it over again. It's $35, $40, something like that. Dean Jackson So you know you you gotta do it, but it's a very, I think you know, do four or five of them. Dan Sullivan Just take that random, just take five projects and run it through. And you see that it makes you into the total buyer of everything that you do. I don't go into this unless it checks off my five strength finder boxes. I'm not devoting an ounce of energy unless it checks off my boxes, and I think that's as good a definition of what being a buyer for you means as it does you know, anyway, so just thought you'd be interested in that. Dean Jackson Yeah, I'm very fascinated by that because that I've gone through and I've had a buddy on my team through the working genius and James probably put together a team profile that shows a map of where everybody is on your team. So when you're building, you're kind of the next thing. When you're going forward with a project, I know that we need all of the widgets, you know we need everybody, somebody's genius in every aspect of it to get it all the way through, all the way from wonder to synastomy, somebody to follow through with it, and so that's kind of a. I like all these combinations. Dan Sullivan I love what you're looking for, what I'm looking for is just the one tool that works everywhere. You know, I mean I created lots of you know and coach. We've created lots of tools, but I'm just always looking for the one tool that's a really fast tool. That's just the starting point for everything. You know, just yeah, and you know it's like Jack Pell. I'm talking to Billy Crystal and you know Billy Crystal and he said I'm going to give you, billy, I'm going to give you the secret of life. And he holds up his finger, one finger, and Billy Crystal says your finger is the secret to life. And he says yeah, but we're all looking. I mean, especially if you're AD and you're a 10, quick start and ideation is your number one strike fighter, you're subject to a lot of distractions, yeah. Dean Jackson Like hourly, like hourly. Dan Sullivan Yeah, yeah, and sometimes in the middle of the night and so funny that that was where. Dean Jackson Oh, by the way, michael. Dan Sullivan Bruce. I'm meeting weekly with Michael Bruce and he just wanted to pass on his best wishes to you. Oh good, we had some conversations where he's really good at what he's really good. I tell you he's really really good at what he does. Yeah, For the listeners, this is a great sleep psychologist named Michael Bruce. He lives in Hermosa Beach, California, and yeah. And I'm going through a 12 week program with him where I have to diary my sleep every night in the morning. I do that and the whole thing is to get me two things. One is to establish a regular get up time for me which is five o'clock. So this is really good, because I'm in my just finishing my fourth week now and I've gotten up at five o'clock every morning for 28 days and then he won't let you go to bed earlier. I'm at 10 30 now, so I get six and a half hours sleep. But the ultimate goal here is one is that I always have a wake up time that's predictable, so that my system kicks in and creates the sleep drive during the day. I don't have to use meds at night. And I'm down to half of my meds after four weeks. So in just four weeks. I'm off half and then during the day I don't have to use Adderall to propel me for the whole day. So I have an early morning slow release. I have a slow release that I take right away. He's leaving that alone. And at night I have a lunesta that I take just to start the night, and he's leaving that alone. He's gotten rid of the halfway, the two thirds through the night sonata, so that's gone. And my daytime Adderall, like let's say, afternoon, that's gone. So I pre-dropped two of them in four weeks, so it's really good. Dean Jackson Did you get a chance to experiment with telling yourself you could be being happy that you get to have the best two hours of sleep? Two hours here when you wake up. I've tried that. Dan Sullivan I've tried that, you know, but that's a trick that we had. There's this mad, crazy sort of like survival thing I forget what it's called, but where you go four weeks and you're a team of four One of them has to be a woman and you have to climb mountains, you have to swim across you know straights of water, you have to go through jungle and everything else, and you only have 24, 96 hours to pull it off and they have tricks, and one of the tricks is they go on two hours of sleep per night, but it's the last two hours before sunrise and if you wake up at sunrise, your body thinks that you, for four days, your body can pull you, or your mind can pull your body into believing you got full night's sleep four nights in a row, and then it falls apart on the fifth day. Really, you go one. Yeah, yeah, so it's an interesting. Dean Jackson And that you're, that, you know, limiting to six and a half hours, or whatever that worked out to be, yeah, yeah. Dan Sullivan But this is not forever, this is just to get me through this period and I think I think I'm probably at my limit right now. I don't think he's going to push it any further, and but he might. And first it was seven hours, then it was so it was 10 o'clock and then it was 1015 and now it's 1030. So we'll see I've had lots of energy and I've gotten lots of things done. Dean Jackson But what I've done is wherever, why. I'm curious about why five am. Is that? No, you choose that. Dan Sullivan You choose that. No, you choose that, you choose that, but then it's that's what it is. So he said you get up anywhere from four to five, 30. But if you had to do it every morning, which would you do? And he's the upside. Both agreed we do it at five o'clock and he says good, so five is fixed. So regardless of when you go to bed although I'm not going to let you go to bed earlier than 10 o'clock, the one time we did, we went to see Jeff Maddox, Premier play a Premier week personality in Chicago, which is a dynamite play and musical, and he, we got home at two o'clock in the morning. It was downtown and we went out afterwards and I said Baps, there's no way we're getting up at five o'clock, so we just got up at nine o'clock because we had to get to the airport to play home. Dean Jackson I said, you know, every once in a while. Dan Sullivan I'm just going to. I mean, yeah, rows aren't any good if you can't make exceptions. Right, right, right. Dean Jackson Yeah, my, I would love, like I think, that my natural if I just look at my natural cycle, it would probably be it would eight hour period, it would probably be 11 to 7 would be my natural preferred. I think that's like the person, yep yep, I think everybody's rhythm for me. Dan Sullivan It doesn't matter just his whole point is it doesn't matter what the hours are, just so that you stick with it, because your body adjusts and then adjusts its system. But if you're all over, the map with it your body, then you get all sorts of sleep disorders and right, right, right yeah. But I'm from childhood I've been an early riser, you know farm boy, you were at the break of dawn and you know I was in sports going through schools. You were too, but you got up early. You had morning practices and and it was in the army, army you get up at, you know you get a six, six o'clock, you know so you know I was just used to it and and I find that most creative before noon. You know I get most my creative creativity. I can talk endlessly after three o'clock, but don't ask me to create anything in the afternoon. Dean Jackson That's funny. I have a second, like if I were to say I have a second period of period, you know, like three or four in the afternoon till six or seven. That's like a really good. If I just look at my, you know, biorethm or whatever it's first thing in the morning, you know, till noon, and then another, I think the European, you know the fiesta model is like the perfect thing, I think. You know. Get, get up, do what you do creative work. Dan Sullivan Well, you've got forward a heat. You got forward a heat to blame on it, even though you're in air conditioning. But you know, you know I think it's a light thing too how much light you get. You get way more light than we do in Toronto during the year. Dean Jackson You know it's fun the way that you and I talk about these things. You know different approaches to it, but part of the thing, I guess, is picking the game that you like in the way that you like to play the game and establishing your life around it, you know, just fitting it into what you're natural and not everybody's the same, like like you. For you, I don't like the idea of waking up at five o'clock. Even you know Robin Sharma. Do you know Robin Sharma wrote the five AM club, so I had lunch at the table I sure don't want to. Dan Sullivan I'll get up at five, but I'm not going to be a member of the club at five o'clock. Dean Jackson Exactly the five AM club. Dan Sullivan Are you kidding? Dean Jackson I said you know it's so funny that everybody tries to in personal development. It feels like everybody tries to pigeonhole you into their method of you got to get up at five AM and if your dreams aren't big enough to get you bouncing out of bed in the morning, you know. Dan Sullivan The last time I saw Robin was at the Soho hotel in London, and he just happened to be in the restaurant when I was there, so we pulled up a table. You know, we got a table together and I was talking. He was saying, you know, he was sort of at a decision point in his. You know what he was doing and you know that every he had stages and he was at the end of one of his stages and he was and I said, robin, maybe it's time for the monk to buy a new Ferrari. Dean Jackson That's right, I love it. So for everybody listening Robin Sharma, very famously, first thing, wrote a book called the Monk. We sold his Ferrari and that's great, that's my favorite. Ferrari. Dan Sullivan I think that's fantastic Dan His language, so he wouldn't, it's his language so he would know what that means. Dean Jackson you know Of course, and it was just so perfectly appropriate, like once you, you know it's so funny that the you know I think about that often and for the last 25 years, or 23 years, my go-to I know I'm being successful when I've been. You know, I wake up every day and ask what would I like to do today? And maybe it's time that I wake up and ask myself what would I like to do tomorrow instead of doing and do the thing that I need to wake up. Dan Sullivan I wake up every day and I know exactly what I'm doing for the day and that's another variation, not that you'd want to make this the main course, but just for sort of space. Is you wake up in the morning and say what am I glad I didn't do yesterday? Ah right, exactly. Dean Jackson Phew, that was close. Dan Sullivan I almost did that. I almost did that and I didn't do it. Dean Jackson That is funny, I get point for that. Dan Sullivan They asked Steve Jobs very close, you know like you're to be very died. They asked him what were the 10 best decisions he had made during his Apple career and he says the 10 times I said no to something that would have really gotten us bogged down if we had pursued Wow, yeah. So I think that's as useful as what did you achieve? It's what did you not? It's not what a lot of people grade themselves on what they said yes to, but they there's just as much value in remembering what you said no to. And we have the tool, the experience transformer and coach. You know where you take something that you haven't resolved in your mind. And I had everybody just pick something during their teenage years. Because there's a lot of stuff that goes on in teenage years. You know that's not understandable at the time and maybe you didn't resolve it at all afterwards. So I said just pick something that's negative from your teenage years that anytime you're reminded of it it kind of rankles. You still get an emotional, negative, emotional hit from it. And so they picked it. You know a number of people. It was a relationship, okay, you know, and this one guy said he says boy, and what we do is you write down what worked about that. And they this is the hardest time of it because their memory of it is nothing worked about it. But then you go through and he said and then he you know. And I say now, so you know. And then you say what didn't work about it. So after you've done what worked about it, it's easier to emotionally face the things that didn't work about it. It's very hard to what's not working head on. You have to you have to get your confidence level up before you can actually look at the things that didn't work. And then you say, if, in a similar situation going forward, what would I do differently, based on my thinking so far. So yeah, and this one guy said well, I had this girlfriend and she was a knockout. Then I just thought she was going to be the woman of my life and everything else. And and and so, yeah, we got to a nice is so what worked about that? And he says well, I didn't marry her. I said you missed a bullet, didn't you? You missed because he had met her about 15, 20 years later and she wasn't the woman of his dreams. Dean Jackson When he met her? Yeah, and I'm sure the women. Dan Sullivan The women would have the same story to tell about men. Thank God I didn't marry him, so anyway. But but I'm a great believer in reworking my past. My past is my property, so I can do anything that I want with it. Your past is an interpretation of events. It's yeah, I mean, our entire past is our interpretation of what certain events you're not changing the events you're simply changing your interpretation of the events. And I spent a lot of time in my past. You know I go back and I said what did I learn from that? Gee, that's really useful, but by intent is always, I'm going to learn something from the past, that's applicable to the future. I think that's what I think, that's what I think, that's what humanity does Is that right Because I wondered if I thought maybe that was uniquely. Dean Jackson I thought maybe I spent a lot of time in the past and I do it with an analytical mind, like I think I mentioned to you, like looking back and kind of really breaking it down into the four to five year pretty serious inflection changes and looking back for three lines and recognize that when you were talking about guessing and betting, that I think that the you know it was really interesting is looking back at the things that I guessed right and bet and the. I think the reason that we take such comfort in looking back or that enjoy the fantasy of being able to go back, is that because we know the, we know the outcome now. Looking back 25 years. It would have been, it would be really amazing to go back 25 years now that we know where it's all heading. You know, we know that, having seen 2023, it would be very interesting to go back to 1997 and know that the bets that you're making, you know, are going to pay off. But the real skill is to be able to turn that thinking and project forward for the next 25 years and make those bets, you know. But it's also very interesting that there's probably, you know, when I looked at, when I look at, 25 years is an amazing framework for looking backwards, but there's not, there's not a lot of. There's not a lot of things that you could kind of place a bet on with certainty that we're going to pay out and a lot of the things wouldn't have even come into existence, Like I think you know, if you look back at 1995, like we said, 28 years ago, the internet was just kind of getting started. So I guess that would be one thing that you could kind of place a bet on, but all of the things that the biggest winners among the internet. Like you know, apple was going bankrupt in 1995. They were losing almost a billion dollars a year because of mismanagement and scattered efforts, and Steve Jobs didn't come back till 1997 and simplified things, and so you wouldn't have bet on Apple in 1995 as being and then they just crossed. Dan Sullivan No, they just crossed three trillion dollars, first three trillion dollars, so there's no you wouldn't have guessed that in 1995. Dean Jackson There were no indications that they were going to be that. But you look at that period of innovation, the 10 years from 1997 to 2007 were tremendous innovation and game changing things, all on the back of internet. And I think that if you look at, what Steve Jobs was able to see was going just like he went all in on personal computers in a phase when it ball mainframe and business. He in the 70s yeah, that 25 years or 20 years or whatever went all in on personal computing and then when he saw the internet, that was the world that he was like how can we bring the world to the devices. Dan Sullivan Yeah, I mean, and you know, the Walkman was the breakout product of that. Well, the Apple, that wasn't Apple, but. Dean Jackson The iPod. Dan Sullivan The iPod, yeah, the iPod. I mean he just and that was strictly internet. You know that was totally making use of the internet. Dean Jackson I mean and the. Dan Sullivan Mac was the Mac. I mean, he always had a great operating system before he was fired. Dean Jackson The iMac was the first thing that you know, really made the computer. That was really the thing that was acknowledging it's all going to the internet. So the iMac was first, then that brought in. Dan Sullivan Yeah, and the other thing that he brought back much more so than he had in the first place, was his was the sense that your product should be beautiful. Dean Jackson And nobody in technology. Dan Sullivan nobody in technology did before or since has ever placed the emphasis on beautiful and ease of use and ease of use. And you know and you know, I mean, and certainly Microsoft, never twig to that, even when they saw what they were up against. They never, they never saw. Why would you make things beautiful? You know why they know right it just adds to the cost of development and everything else. Why would you do that? But if you don't have that sense? But he zeroed in on the artistic market where beauty is a big deal. Style, beauty, you know, elegance, you know all those things. That's really not part of the technological brain. You know most part and free, because they're mostly in. Yeah yeah. And you know they, he got rid of computer. You know it was just Apple. And then they came up with their long range purpose, which was we make beautiful technology that people love using. I said, oh God, that's a forever. That's a forever purpose. When you're not bound in by any particular technology, you're not bound in by any particular period of time, You're not bound in by any particular target market is we make a beautiful technology that people love using. I said, God, you can live with that forever. Dean Jackson I mean, if you'd had that 4,000 years. Dan Sullivan If you had that 4,000 years ago, it'd be working. It'd be working today. Dean Jackson That's so great. I love that. That's a great thing, you know. Dan Sullivan Yeah, so what have we covered today? Dean Jackson What territory have we covered? What have we mapped out in? Dan Sullivan claimed as our own. Well, I think that we've mapped out. Dean Jackson Like I'm looking at these, you know I was fascinated by the whole. You know by the all these VCR collaborations you know, like looking at how Mr Beast, but just looking at the distinction between Feastables and Mr Beast Burger and the precariousness of kind of you know being the capability that then brings the idea to the reach. That's kind of precarious, you know. But I was looking. I was just thinking about like some of the clients that I'm working with now that are you know, and people that I've met recently that have these amazing capability things. You know, like I was. When I heard about Feastable, I was thinking about our friend and FreeZone member, shahid in India, who makes all the biscuits and confection. Dan Sullivan No same. Dean Jackson Capability Pakistan. Yeah, pakistan yeah yeah, he would know the difference. Of course he would. Yeah, yeah, and I should have known the difference. I've spoken with him, had joined with him, but there's a guy who's like that, the capability that he has, you know, just ready for he's Well it's really interesting. Dan Sullivan He's just started a new collaboration in Italy. Okay, using his know-how. You know they brought from that market and now he's looking for the United States. And I said you don't want to go to a, after you've done Italy, you don't want to do another European country. And he says no it's not the US. And I said great you know, yeah, that's great, right, right an impact builder and what you're looking for and and everything. Well, I think the big thing is the custom designing of the future. You know, and that's my use of the fast filter tool. I'm sort of cussed. I said, you know, I'm picky about going forward. I'm picky about, yeah, and I said, does this check the ideation box? Does this check the you know the, you know maximizer and the others? Does this check? Does it check all the boxes? And I'm not buying at all, you know, I'm just not getting involved if it doesn't check all the boxes. Right, you know, but what it does, it makes something that's sort of reactive and passive, makes it into active and kind of aggressive. Because, then you can go into any situation and say you know I'm, I know exactly what I'm looking for, and if it's not there, I'll know about it. I'll know it almost instantly. Dean Jackson Yeah, and that's an interesting thing. I look at the maximizer, one of the realizations that I'm having about me and about my you know ideation and my in the widget world, my discernment and invention that those are best suited to tap into an existing engine. Like I look at the biggest impacts that I've had and been able to join something you know be an accelerant, a rocket booster to something that is always. Yeah, already exists, yeah, yeah, without me having to be an operator, because that's where my strengths fall down, you know. Dan Sullivan Yeah Well, I've always called you the marketing Buddha and as far as I know Buddha didn't keep office hours. That's right. That's right. Dean Jackson Yeah. Dan Sullivan Yeah, you just enlightened the future. That's all you do. You enlighten the future, yeah, yeah, that's what that marketing strategist for Bud Light was doing. She was enlightening the future. She was going to elevate the brand and enlighten the future of their oh boy of their future. I said well, you certainly got a result. Dean Jackson Amen Holy cow. Dan Sullivan I mean this is yeah and anyway. And a lot of people are saying that's a debt grant, it's not retrievable, from where they put it with one camp. Pretty amazing, yeah. Yeah, it is because I was in the local. We have a thing called Jug City here which kind of tells you that it certainly defines the customers here Jug. City, you know Anyway and I was in there and I was in line. I came in and I just checked because people had their purchases in their hands. I went in and then I came out again and I saw 10 different kinds of beers being bought, but not Bud Light. And this is Canada. This isn't even the United. States and everything like that. But, boy, you know you don't want to get caught in a crossfire favoring one side, you know. Dean Jackson I know that. Dan Sullivan And they just, she just took it into the zone. And now the former CEO of Bud Light is saying the president CEO of Bud Light should just resign. He should just resign because he's been an abysmal failure and he was hired to take care of situations like this. He was hired not to get into situations like this. And now right but at least be able to extract him in Really dense. But I bet this is being studied in all the business schools. Dean Jackson Oh, man, talk about, yeah, one of the amazing things, just like this amazing story. You know, yeah, such an, I can't even I think I'm. I wonder what other examples of that. You know, can't even think of anything that. Dan Sullivan No, I can't think of a single. I mean Target had a little whiff of that, but they got out of it pretty soon because they were, and you know this is the third rail of the subway. You don't touch the subject, you know. Dean Jackson I guess it's a little bit back to when the Ford Pintos were exploding again. Yeah. Dan Sullivan Yeah, nobody would touch up Ford Pinto or. Dean Jackson That would ruin the driving brand right. Dan Sullivan You know I mean we live in a million times more viral communications world now than we did back then. And you know I mean I go whoa. And now Dylan Mulvaney, the actress in the situation, is bashing Bud Light for nuts sticking up for her, you know and everything. Wow, wow, wow she's saying we're done with you. We're done with you. So the very target audience they were going out Unbelievable. Yeah, I mean that's yeah, so that qualifies as a bad guess and a bad bet. Well, there you go, Okay. Dean Jackson Dan. Dan Sullivan Yeah, but you know, you know you should kind of do it in a 10-person focus group before you do it live on the Internet. Dean Jackson Oh my goodness, nobody might have been able to say, hey, wait a minute. What about this? Dan Sullivan Yeah, why don't we get some of these backward, out-of-touch people who happen to be the number one consumer of our product, in a room and show them our new idea? Dean Jackson Unbelievable yeah. Dan Sullivan But anyway it makes it for an interesting, entertaining world. Yeah. Dean Jackson Well, you have an amazing Are you having another week at the cottage? Dan Sullivan Yeah, and I'll be available. Next Sunday I'll be in Chicago next. Sunday Okay. So yeah, we're going in on Saturday because Joe and Eunice are going to personality with us, so we'll see you again on Saturday night, oh nice Anyway that's good, yeah, so 11 o'clock, your time. Dean Jackson Yes, perfect, I'll be there. All right, okay, okay, bye, bye, guys.

In today’s episode of Welcome to Cloundlandia, Dan and I dive into the power of mental images and harnessing our imagination to overcome trauma and achieve our objectives &nbsp SHOW HIGHLIGHTS Dean speaks on Implementing the 50-minute focus finder system. Which for him lead to a significant reduction in screen time and increased productivity. Setting goals, creating an optimal environment, limiting distractions, and establishing a fixed timeframe can help improve focus and efficiency in both personal and professional life. Studies have shown that mental images and imagination can be powerful tools to overcome trauma and achieve goals. Working with sleep psychologists and brain function experts can help reduce reliance on medications like Adderall and improve overall well-being. Changing sleep habits is crucial for better restorative rest and overall well-being. Entrepreneurs can create their own pathways for success by committing to their own goals and carving out opportunities. The gap between what is taught in schools and what is valued in the marketplace may contribute to declining college enrollment. Collaboration is essential for success in any endeavor. Targeted writing and AI newsletters can be valuable tools for entrepreneurs. Maintaining reserve currency status is important for the US dollar and global economy. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean Jackson Mr Sullivan. Dan Sullivan Mr Jackson, you're in full voice There we go. You are in full voice today for Welcome to Cloudlandia. Dean Jackson That is exactly right, and it's been a great week in Cloudlandia and, more particularly, a great week in Deanlandia. Okay, that's the reason. Dan Sullivan That's the reason that Dean Jackson creates between the mainland and Cloudlandia. A lot of people don't know that, but there's a secret territory between these two worlds. Dean Jackson That's a secret territory. I love it, and there's a secret handshake to access. I know it's a funny thing. One of the. Dan Sullivan Secret tattoo. There's a secret tattoo. There's caps, t-shirts and mugs. That's right. Dean Jackson That's so funny, but not bumper stickers. Dan Sullivan But not bumper stickers. Dean Jackson No bumper stickers. In Deanlandia I've had an interesting, I'll tell you. I mentioned to you the distinction that I discovered between less screen time and more dean time And I successfully lowered my screen time by 29% this week. Dan Sullivan What specifically did you go after? Dean Jackson I spent more time. Everything that I do, i get done in what I call 50-minute focus finders, and the basics of the idea are that I've had ADD and I would always look at, even with the best intentions. I would want to do something, but I would find it difficult to focus or to do what I say I'm going to do without any supervision or accountability. So I started saying to myself listen, is it true that I can't focus, and is there any situation in my life where I can? And I immediately started thinking about golf And I thought I can play golf for four or five hours in a row with no problem. I can do that all the time. I can go to movies. I love going to movies And I don't have a problem with that. That's a couple of hours. And I started looking at what are the characteristics of what's going on with golf that makes it so easy for me to keep my word on that or to focus on that for an extended period of time. And it developed into an acronym for golf, which is all the characteristics of why I'm able to focus on that particular activity. And I thought, ok, well, first of all, the G is there's a goal, and a goal. I'd see the goal as a decision that I've made, the decision that this is what I'm going to do. I put it in the calendar. I'm going to play golf on Friday afternoon And it's in my calendar And I work all the way around it, right, everything. It's there as an anchor. Then O is for an optimal environment And a golf course is the optimal environment to play golf. It's set up perfectly for the task. You've got all the holes are already laid out. You start on the first tee. You kind of get on that. Ned Hollamall would probably refer to it as a bobsled run. You start at hole number one and you work your way all the way through to the 18th hole And then you're done. There are limited distractions. Is the L meaning there's not no internet? no, especially if you leave your phone in your bag or in your locker, There's limited distractions. You're able to stay on track. You've got all the equipment, everything you need, right there in your bag, in your golf bag, and F is a fixed time. And so I started thinking okay, well, how can I apply those elements to getting the things that I want to get done? that might be, you know, not golf the proactive things that I want to get done, and so I came up with this idea of a 50 minute focus finder And I would start blocking two hour blocks in my calendar And in those two hours I could do two 50 minute blocks with a 20 minute break in between. So it would be 50, 20, 50, and that could be two hours. And so I started thinking okay, i'm going to block off this 50 minute focus for this two hour block. I'm going to establish what's the goal for this What is it that I'm going to do? And then what would be the optimal environment for this And so, for instance, so if I'm thinking about, if brainstorm, my new book, is the goal, then I can, i would set aside the time. The optimal environment for that is in my comfy, on my comfy white couch in my courtyard, with my light, with I'd have some water. I've got my remarkable, i've got my. You know, everything is set up for what I'm going to need to accomplish that limited distractions. I'll leave my phone in the house and not have it here as a distraction, because I want the you know distraction free environment And otherwise you know if it's dinging or flashing or there it's tempting to get distracted on that. And the fixed timeframe I have a timer. I have a visual 50 minute timer, that kind of I can see where, where I am in that, without having to use my phone as the timer because it's too tempting for me, and so that 50 minutes goes and I'm able to get into a flow and do what it is that I'm going to do, and then at 50 minutes the alarm dings and I can get up and move around and go get some water, maybe a cup of coffee, get, look at my phone, you know, do whatever I need to do, and then, after the 20, minutes. I come back, set the timer for 50 minutes and do it again, and that kind of thing. I find that, you know, brainstorming often leads to outlining and that, will you know, lead to whatever the next step is, but I can always set up what the goal of the of the outcome is. You know, like one of the great examples, i never have a problem focusing on Welcome to Cloud Landia. I've had ingrained golf outing for about you know I set it in my calendar. I know where I'm going to be at the appointed time. I've got an optimal environment. I've got all the tools that I need. I have my remarkable you know, just doodling and taking notes as we're going. I'm out in the courtyard, i've got a nice bottle of water here And it's effortless effortless. Well, I think, you're. Dan Sullivan What's interesting about what you've just described is that you're taking a great habit and a great activity from the mainland and you're moving it into Cloud Landia projects. Dean Jackson I agree. And because that's where my access portal. Yeah. Dan Sullivan My sense is that if you look at the development of anything new in the world going back for as long as we have history, the biggest breakthroughs is where somebody develops, takes something that's really well developed in an old territory and moves it into a new territory. Okay, yeah, and I mean right now we can use the terms mainland and Cloud Landia, because we're in a current old territory, new territory, piece of history. You know the historical period. But it would have been the same with the development of the industrial technological breakthroughs. You know, with telegraph, you know telephone, you know internal combustion engine, assembly line, you know assembly line, you know the whole thing that the people who really make the money are the people who have the courier service between the two worlds. Dean Jackson That's a great outcome. I mean, when you think about that especially, it's funny. I was in the reading in the Wall Street Journal yesterday. There was. I get the print version on Saturday or for the weekend version of the Wall Street Journal And yesterday there was a hard-to-call newspaper in the world, by the way. Dan Sullivan Best newspaper in the world Saturday Yeah, yeah, so in yesterday I don't know whether it was Yeah, yesterday finest newspaper in the world hands down. There's no other newspaper as good as the Wall Street Saturday edition. Dean Jackson Well, there we go. That was your recommendation. By the way, about a year ago I started getting the physical version, but there's an article about entitled Mastering Your Mental Images. Can Make. Your Day. It's a new psychological technique aimed to use your imagination and all of your senses, overcome trauma and achieve goals. Did you read that article? Dan Sulivan Yes, I did. Dean Jackson Yes, i did. Okay, well, there you go. Very. Yeah, that's an interesting I mean, it's not so that sort of breakthrough information, but it's more supporting information that really shows what you think about. You. Bring about That's kind of. Dan Sullivan Well, it's cheaper than Adderall, you know. Dean Jackson Yeah. Dan Sullivan Right, right, yeah, well, i'm on a different path right now that you might be interested in. So I'm in a 12-week program with a sleep psychologist. Dean Jackson Okay. Dan Sullivan Okay, his name is Michael Bruce. Do you know, michael? Dean Jackson I do. Yeah, we found him on I Love Marketing He's yeah pretty good, well, i have nothing to say then? Well, no, tell me I want to hear all about it because It's all been said. Dan Sullivan Oh, that's so funny Between you and Joe and Michael. What else is there to say? But anyway, I was recommended him by Paramededia, who was my My Canyon Ranch go-to doctor for 10, 12 years, and then he's gone out on his own because he's spent too much time with me And be around me. You turned him into an entrepreneur. You're going to go out on your own if you're around me too much. Dean Jackson You're going to get infected. You're going to get infected. Dan Sullivan Yep. It's contagious, it's contagious. Yeah, anyway, one of my goals. I'm working with David Hasse, who's I don't know if you've met David or not, but he's in the pre-zone Yeah. And he's absolutely our number one overall doctor who is right at the center of all of our medical network, And his specialty is everything that improves the brain, the function of the brain. And so to start the program with him which was last August 2022, I set a goal that by 2024, August of 2024, that I would be off all prescription drugs. So that would include sleep medicines, Adderall and blood pressure medicines. So I have three big ones, And so along the way, I've been looking for ways of getting off the sleep medicine and Parmdedia, who really got me into having CPAP at night, which has been great. I've been doing it for 12 years. I've missed eight nights in 12 years. I really benefited from the technology. First of all, the machine does all the work at night. I don't even have to bother breathing. Dean Jackson It controls your breathing, at least the breathing in part. Dan Sullivan You get that. Dean Jackson Yeah, but it automatically. Dan Sullivan And it lowers your blood pressure at night because you're not working this hard. And so anyway, that was great And along the way I've acquired sleep medicines which I've enjoyed Lunefta and Sonata. But the tests that Dr Assy David Assy does with me indicated that there's a long-term negative impact of these drugs. They have a neurological effects over a long period of time. And he said I know what your lifetime goals are as far as how long you want to live. I understand your goals for where you want to be 10 years ahead, 20 years ahead. And he said if we can take these pharmaceutical things out of your system at a certain point, that'd be good. And I said, good, well, that's my goal. Two years of all prescription drugs And I've made great progress. The one that was. In order to get off the prescription drugs. What I have to do is change my sleep habits. Okay, because those drugs, which are the sleep medicines at night and the Adrol during the day, totally undermine your ability to get deep sleep, which is the restorative. It's the restorative sleep. So and I'm happy for my relationship with these drugs I'm not dissing the drugs. And already I can see some nervousness on the part of the drugs that whereas they thought this was going to be a lifetime relationship, i've kind of put them on the clock And yeah. So, anyway, we started three weeks ago and he's got really, really it's a wonderful coaching program. From the standpoint. You know me being a coach, i kind of understand a really good coaching program when I see it, and so what he starts you off at is that he starts gradually depriving you of sleep. Okay, so it starts at so it started off at 10 o'clock, where we go to go to bed at 10 and we wake up at five. Okay, oh my, God. And that's less sleep than I am talking about. I'm talking about in bed time here you know, 10 to 10 to five And then about two weeks in he moved it to 1015. And it means you can't go to bed before 1015. Okay. So, 1015, but you always get up at five, and his ultimate goal is that, regardless of when you go to sleep at night, you always get up at five, because then your circadian rhythms can kick in and you know and they've got. You know, from five till the evening, they've got 12 hours. They've got at least you know they've got 12, 13 hours for your natural sleep hormones to kick in and you get sleepy at the end of the day. So anyway this. So is that difference. Dean Jackson Like do you normally, have you normally? gotten up at five, or is that new for you? Dan Sullivan No, we ordinarily go to bed whenever but we always make sure to be in bed more than eight hours. Dean Jackson Okay, so that was our room, so sometimes you wake up at seven or eight or whatever. That'd be late. Dan Sullivan That would be late Okay. Yeah, yeah, but usually we're hitting bed at around eight, 39 at night. Dean Jackson Okay, and then okay, right. Dan Sullivan And then we put both. babs and I are morning people, so we're not we're not depriving ourselves. And then whenever we go to bed, then we put the alarm for eight hours, or more than eight hours, to get up in the morning. Okay, so that's a yeah, but it might be any time between eight o'clock and 10 o'clock that we would go to bed, but then when we got up in the morning, it would be determined by by hours later Yeah. By like sound, you know so anyway, so it was a real strain in the first week or so. What we're going to do next hour, hour and a half at night, you know you're sort of twiddling your thumbs and you're saying what could I do? What could I do? And then, before you go to bed, three hours before, you can't have any alcohol. So no alcohol within the last three hours, no food within the last two hours and no water within the last hour. And because the you're asking the digestive system to stay awake you know and do certain things. And so anyway, so long story. I'm just getting the general context here of what happened. But halfway through the second week I said I wonder if I so I take two Adderall's. I take a timer at least Adderall, first thing when I get up in the morning, which is 10 megs, and then, depending on the day and what's going on in the day, i'll usually have one around two o'clock in the afternoon. Okay, because I'm I'm starting to fade during that time and bang, I take the Adderall, and you know. And I'm the immediate release, yeah, yeah. So I experimented. I said I wonder if I can go through the afternoon, get through the day. And I did it once and it was just before a meeting with him, so I'd have weekly meetings with him And I he said, well, let's do an experiment, let's see if you can only have one day during the next week when you use the afternoon Adderall, because you've already indicated that you're kind of ambitious here. So let's see if we can do it. And I made it through the whole week. So I like and it's been 15 days now, i haven't had my afternoon Adderall and it's gone. It's gone, you know, because it's not an addiction. Dean Jackson It's not an addiction. Dan Sullivan It's a dependency and there's a big addiction You know, you know, it's just a habit, just a habit. It's not an addiction that has hold of your nervous system. So so he says that that's really great. And then I take two meds. At night, i take a lunesta, which is like a five hour, five hour knockout drug. And then there's Sonata and usually at the five hour four hour I get up and I do a fundamental human activity I pee. Okay, Yeah, Yeah. Dean Jackson Remember whenever you're planning to remember. Dan Sullivan When you're planning the future of the human race, make sure that there's always time to pee. And so I'll pop Sonata at that point. And that's fast acting, and I go back to sleep. So this past week I've kept the Sonata. So instead of taking the full dose, i break it in half and I just take half, and it's worked. It's worked. So I've gotten seven days in where I've just done half and he said okay, you're going down vacation now next week, see if he can get rid of the Sonata. So I have. But the big thing, dean, is we have to do a complete diary every day. It's a seven day diary and then we have to send it to him before our next meeting with him. And then he goes and looks and he said you know pretty good. He says you're, you'll probably be about four weeks into the five weeks into the program and you will have eliminated the afternoon Adderall and the middle of the night Sonata. He says that's, that's quite amazing, amazing progress, yeah. Dean Jackson But I like. Dan Sullivan I like the structure and he's very adaptable. I mean, he's got his goals He wants you to get, he wants you to have the habit of getting up at five o'clock in the morning. But I told them Friday, i met with him on Friday, just a couple of days ago, and I said you know, you've reintroduced me to a pleasure that I have not experienced, i bet, in 20 years. And what's that? It's the feeling of being sleepy. Dean Jackson Hmm, oh, interesting, so you were using the, the, the lunesta is the one that was. kind of that was the signal or whatever. right, the behavioral yeah signal to get sleepy Yeah, and so. Dan Sullivan I was taking upper the Adderall is the upper and the lunastons and outer are downers. So I was never sleepy. Dean Jackson I would just be, i would just be up and then I was down chemically, you know what's so funny if you say those words, and Joe and I had Richard Vigory on our marketing podcast and he talked about his daily routine of you know, two uppers in the morning and two downers in the evening, and that's where two cups of coffee in the morning and two glasses of wine in the evening. He called them as uppers and downers. Yeah, rhythm right right? Dan Sullivan Well, Richard can do anything he wants at this stage. Yeah, richard's in, i think he's in his, he's in his 90s, you know. I mean he's, you know he's beyond. He's beyond warranty refund. I'll tell you. That's so funny. Yeah, he's a he's a yeah, he's really in the history of the last 60, 70 years of politics in the United States, yeah, And the person, people most responsible for establishing a solid conservative mindedness and conservative voting population. Richard would be in one of the top five of all the people. Dean Jackson I think you're absolutely right. Yeah, You said something interesting about your. You've developed the routine that when you get up to pee, you take the sonesta and that's your cue to go back and have another round of sleep And I may have no issue. I heard I heard someone say you know, if you're gonna tell yourself a lie, you may as well make it a good one. And I started. I started thinking that well, not only that, you might will make, you might will make money on it. You know, if you're gonna, that's called marketing. Dan Sullivan That's called marketing. Dean Jackson I would have the same thing again. I would wake up at five o'clock, for instance, to pee, And then sometimes I wouldn't be able to get back to sleep, right, Because then my mind would start like already you know, working on the things I'm working on for the day or whatever. But I started telling myself the the better story. I would wake up at four often 445, 450 is around the time, usually right. And so if I wake up and it's that, i smile and I go pee and I'm saying, like I'm creating this story, that this is great because I'm gonna have the two best hours of sleep of my night. Right now I still have two hours left for the greatest sleep And I started telling myself that story and, wouldn't you know it, I ended up. I had the best two hours of sleep after telling myself that story And I thought that's an interesting thing where that matches up with this article we were talking about in the Wall. Street Journal mastering your mental images can make your day And I thought, if I would really emotionally get you know, I would create joy out of waking up at 442 because I knew that I was gonna, with certainty, have the two best hours of the night. Dan Sullivan Yeah well, what you've created, mr Jackson, is a self milking placebo. Dean Jackson Exactly right, yeah, but I wonder if you tried to play. I mean, this would be interesting to try replacing your Celesta with that story. Dan Sullivan But Sonata, Sonata is the genus of Sonata And it's not called that on the prescription because it's generic. But anyway, anyway. Sure, i mean we do that. I mean as entrepreneurs we have a natural gift for this, You know, I mean, you know. I think this is a commitment to something you don't have the capability for yet. Right right right, yeah, you're committing to a future jump in, you know, in performance and which will be a new capability. But when you commit, you don't have the capability And that requires courage. You know that requires courage to and, yeah, it's an interesting. You know it's an interesting, but you know more and more. I think that whether you're happy or not happy in the 21st century is the mind games that you have learned to play with yourself. Dean Jackson Yes. Dean Jackson I think that's really. That's one of the, that's one of the core found. Imagine if you applied yourself imagining this outcome. Dan Sullivan Yeah, yeah, you just weren't going to apply yourself to her goals. Dean Jackson Right. That's right. Dan Sullivan Yeah, I can, Yeah, and I think entrepreneurs are asked in you know the early years, and especially when they're in the school system, to apply themselves to some other people's goals for them. And at a certain point they say well, i don't get paid for that, i don't get paid for applying myself to other people's goals, that's right. Why don't I just come up with my own goals and apply myself to them? Okay? And I bet doing it my way lets me make 100 times more lifetime income than the teacher would. Dean Jackson Yeah, right. Dan Sullivan I'll never make any money that way. Dean Jackson Yeah. Dan Sullivan Yeah, i mean to a certain extent there's such a disconnect now And Peter Diamonis and I talked about it on Friday that a 18-year-old today anywhere in North America probably elsewhere that if you get a 10-week course in welding, you know and you get a certificate at the end of the first year, you'll make $60,000 here. Yeah, because there's such a demand now that we get welders into the reindustrialization and re-manufacturing of North America right now. All requires welding somewhere along the line. And meanwhile, if you go to four years of university, you know, regardless of the university, you probably didn't make any money during the four years, or minimal money during the four years, and probably you're running some sort of debt at the four years And meanwhile the 18-year-old who went into welding could be making $80,000, $90,000, $100,000 by the time you graduate, and then you've learned for four years things that don't make as much as a welder. Dean Jackson Yes, that's exactly right. Dan Sullivan And I think there's a shift because the incoming freshman class in the US, the difference between 2021 and 2022 was four million fewer freshmen coming into the first year of college. That's a big number Wow is that right. Dean Jackson right compared to how many normally come into the freshman. Dan Sullivan Well, four million more. Dean Jackson Oh yeah, but I mean that sounds like it couldn't be. Dean Jackson Well, it's a big number. I mean there's a lot of college freshmen. Yeah, it's a big number. No, no it would be. Dan Sullivan probably I'll have to check the numbers, but it would be, somewhere, and then it would be at least 25% at the very least to be 25% was missing because there's a disconnect about what they're learning and what they know gets paid for in the marketplace. You don't have to have a PhD to know the difference between what you get paid for, and I think parents are seeing this and I think the teenagers are seeing this and the words passing through the ranks it's a crack for the most part, going to university for four years is a crack And they say, yeah, but there's a socializing process that goes on that's ultimately very, very valuable. And I said, yeah, but your notion of how I should be socialized doesn't agree with my notion of how I should be socialized. Wow yeah. Dean Jackson That's something. when you look at that, you'll want me to apply myself to mindsets I don't agree to. Dean Sullivan I don't agree with. Dean Jackson That's why you are in the center. Imagine if you applied yourself. Dean Sullivan Yeah, that's all part of it. Dean Jackson I think that's an interesting thing, that kids, or we as people, that you are. An integral part of this is that it's. I heard someone parsing out the words of row, row, row your boat. That's the secret to life is row, row, row your boat And gently down the stream. You know that's really the key to life. Not in the hokey pokey, i guess right, one number one. Dan Sullivan it's your boat. Number two. you're going downstream. that upstream, that's exactly right. Yeah, not much growing required to go downstream, right. Dean Jackson That's kind of. I think if you could argue that, saying you know, going in your unique ability, you know and row row. Row is to continue actually doing something. It's not just float, float, float your way down the stream, it's row, row, row. You're actually doing something, you know. Dan Sullivan Yeah, it doesn't say you're the only one rowing either. Dean Jackson Right, that's true, that's right. Get everybody on board. Yeah, it's so funny, i love other things like that. Dan Sullivan Well, you know I mean. The interesting thing is, this always happens when you have the sudden emergence of a new territory and it's creating opportunities. It's creating wealth opportunities, achievement opportunities, you know, and freedom opportunities than the old territory, did you know? But this happens repeatedly, i mean over the centuries, over the millennia. There's always the old territory and the new territory, and then the people who make the money are the people who can learn on both sides and create an entirely new value creation proposition that lets other people make the transition. Yeah, for example, you and Joe doing I Love Marketing. Well, this would have been meaningless probably 30 years ago. Yeah. Dean Jackson I mean, there was no there was no capability. Dan Sullivan There was no capability for people to take action and get results with what you were recommending, that's true. Dean Jackson That's what's encouraging, that's kind of the, you know, when I was really looking at the 25-year framework and putting it in perspective with my plus three to that three years to get to 60 and then my next 25-year chapter starting at 60, that 28 years I started looking back 28 years ago and realized every single thing that is the biggest things right now weren't even in existence then And so encouraging when you think about, you know, the richest money, the thing the richest probably five or six people in the world weren't even didn't even start on their built all their wealth in that same period of time, And so that's kind of encouraging you know. Yeah, i like that a lot And that's kind of a. That's a. So you realize well what a nice meaty period of time that is. And of course you know, looking back, there's no way that we could have predicted 25 years ago what, or 28 years ago what a podcast was, or that everybody you know you'd have an instant and available access to so much of the world's information like that. You know it wasn't even wasn't even a thing. We were definitely mainland oriented Yeah. Dan Sullivan There's no question. I mean, how many coach clients have podcasts, even though? I've you know they've been listening to my podcast, they've been listening to your podcast and but hardly any of them are you know, I think it comes down to the that it's a lack of They don't have the confidence to do it. But the only way out of no confidence is to make a commitment that you're going to get the capability. Okay, you know, by this time next year I'm going to launch a podcast series. Now, who's the how? who helps me do that? Yeah? Dean Jackson Yeah. Dan Sullivan Because you don't have to do it. I mean, there's all sorts of talent around in the world who know. I mean there's two million podcast series as of January this year and probably a lot more six months later. And all I did was start in with Joe and get the ropes And I said well, i think I can create another series. And you know and that was with Peter Diamandis I've had a couple of years with Joe to get the feel for it And we started with Peter Diamandis and you know it's great, you know it's great. And I have you know I have seven, you know seven regular podcasts, including our own here. Yeah, I mean it was like we were having lunch at Los Solect in Toronto And you know I brought up the idea of that procrastination is actually a form of wisdom And you said we should do a podcast on this. And I said and I said when will we start? He said what are you doing tomorrow? And tomorrow we had a complete podcast. And all I had to do was make a phone call And that was it, you know, and we had a podcast And you know, but podcasts are full-fledged cloud-landing capabilities. Dean Jackson Yeah, yeah, this is. I've had a great you know. You look at those, the taking action, the just doing the things I had to, thanks to my you know, more deemed on less screen time focus. Over the last couple of weeks I've had a really productive couple of weeks I was in the middle of. I already started a lead generation workshop that I do by Zoom And the focus, for weeks and we focus on setting up a lead generation system for your business And we do four Tuesdays And I decided to go through the process with the people who I'm going through the workshop with to demonstrate. So one of the things that we talk about is, once we identify who your ideal target audience is, who's your ideal, your ideal prospect, then we start thinking about what would be the book that they would most definitely want to have in their, in their possession, in their collection. And so we go through a whole process of identifying, go through a book title formulas workshop where I, you know, describe the different types of book titles And have them do the exercise of creating what I call a word palette, where they think of all of the words and phrases and hopes and dreams and fears you know, all the sound bites that are going on in somebody's head, and so one of the title formulas is what we call a just do it title, which is it does what it says And you're going to do. What it says on the cover, like stop your divorce or think and grow rich is, are the types of action. That's what I'm going to do compelling offers, compelling offers, and so yeah so I wrote a site, i did the workshop, i did the process with them And I created a book, a book called convert more leads at what to say to prospects so they all convert themselves. And had a nice cover of imagery of a guy on a boat on a lake and he's had his hands behind his head and the fish are just jumping in his back. That's the, that's the imagery that we did. So I created that as the cover And then in the next seven days I created the whole book. I did the reminder of being when we were in London, you know, having that conversation. I went through the whole process of brainstorm where I brainstormed all the content and set it up into the chapters and I made a great outline. And I then went into the studio and I recorded what was essentially the audiobook version, i think. Say chapter one, begin with the end in mind, and then I would talk through my talking points for chapter one, and then I said chapter two and the title of chapter two, and so I created all the raw, all the raw audio by just talking about what I wanted to say. I had that recorded And then I sent I didn't do it, but one at the studio, sent the audio to someone on my team, jack, who then took the audio, got a transcript, set up the Google doc, did a first pass edit to turn it into you know, clean it up for written kind of format, and sent it back to me. And then I was able to go in and in a period of 50 minute, focus finders edit the written transcript into the finished form of the book And it's nice. It's a great outcome. And all the while I was doing that, i was already running ads for it. I set up the Facebook ads and generated now 293 ads of leads of people who want the book for about $3 each. You know it's a whole thing. It was such a great like during the process to actually go through with people and demonstrate what can be, what can be done. You know, yeah. Dan Sullivan Well, you know the, you know, you know how to create the book. You know I mean the idea, do you? have a copy, yet You're going to run off 20 copies and send them out to your friends so you can get the, of course. Dean Jackson Yeah. Dan Sullivan Yeah, Send them up, because I'll you know consume it and absolutely. Dean Jackson Yeah. Dan Sullivan I'll tell you five or 10 things that reminds me of them. Perfect, i love it. Dean Jackson Send it back to you That becomes version one and then with the input and the extension I can make version two and. but it's a nice meaty book. It's really good, really good content I'm happy with that. Dan Sullivan Yeah what's the idea? So I got version. Yeah, And I tell people, you know you can call 90 minute book and you can get a first draft of your book, get 20 or 30 copies and get it out to 20 or 30 people and then make your readers part of the design team. Dean Jackson That's exactly the whole purpose. That's exactly it, yeah. Yeah. Dan Sullivan People work for five years five years writing a book and they never, let a potential reader. First of all, they're not even clear about who the potential reader is. And you know, and my you know, i always start with one person as my potential reader and I do sort of a DOS in my mind about what the dangers, opportunities and strengths of this one person and I write the book and I do it. you know I do do that. People say, well, I want the book to be forever, and I said, well, I have a different approach, I want to be for one person. Right, because if I nail that, if I nail that they, then you know, the one person I want is a, an entrepreneur who is already successful, who's talented, who's ambitious, and from now on, they want 10 times more freedom in their lives Freedom of money, freedom of time, money, relationship and purpose. I said I just write the book for that person. Dean Jackson Well, you know, about? Dan Sullivan what? about school teachers? I said, not interested What about government bureaucrats Not interested. What about corporate employees? Not interested. What about non-profit organization? I said I can't even say the two words to myself. It depresses me. Dean Jackson Right, exactly. We have doctors who have non-profits. Dan Sullivan We have doctors who have non-profits And they say, well, can I, as a non-profit organization, be in your future? I said I can't even allow those two words to be said And I'm a workshop of mine, i said non-profit in the entrepreneurial world means something totally, totally different. For you know, i didn't get that. Can you try again? No, siri, siri. You know what Siri's main saying to me is? I didn't quite get that. Dean Jackson I didn't quite get that. Dan Sullivan I didn't quite get that. They say well, of course you are, you're not a person. A person would get it, You're just an algorithm and not a very pleasant one to us, with that Never been useful. I've always been a bother, so that's my take on it. Yeah, anyway, i want to tell you a little project we've got. You know, joe Stothe, do you, did you? Yeah Well, joe came to Genius while you were there by Zoom, and he gave a really great presentation on what his AI newsletter does, and so I had about eight things I was looking for at that meeting and he checked off seven of the boxes and I told him so. And he says and I said so, why don't we get going? And so we have. So we've sent out, we've sent out three of his AI newsletters and, just for the listeners here at the newsletter, that writes itself. So you put in some input or prompts and that is that your thought leaders that you follow in the world and you have your, you let them take advantage of things that you have that are already out in the internet And they put together a newsletter and I liked the content. I didn't like the layout. So I put in a lot of input about design characteristics. That would be consistent with coach stuff And we have certain design roles for everything that we do and I just applied them to the newsletter and we have a project manager, linda Spencer, who is overall a haunch of this, and we sent it out. So in the first three episodes first episode, we got a 56 open rate. Second one, we got a 62 open rate. Third one, we got a 66 open rate. So that's the point to keep getting the open rate. Dean Jackson Yeah, where do I find up for this? Dan Sullivan Yeah, future, future, future scope. So just type in and, and it's a wonderful thing, and so it goes out, and then it analyzes all the feedback from the first article and then it designs the second one, which we scrutinize from an editorial standpoint, and make adjustments, and it goes back out. But more and more, what it's joining in Cloudlandia is who you want to be talking to with the? who you want to be talking to, what do they want to be hearing from you? Okay, so it keeps refining that the message is right for the, for the mainer, but yeah, really fun. Dean Jackson I knew about future scope and daily AI, but where do. I find up for your your newsletter. Dan Sullivan Spark. It's called Spark. We'll send it out to you. I don't, i can't do that, you know I've got a specialized who, but we'll send it out. send it out to you. Dean Jackson And, by the way, great Yeah. Dan Sullivan You're. You're welcome as a columnist because all the people I mean I have a. You know I'll have a one or two sections on the newsletter, but the other four or five are coach. They're free zone, free zone clients. Dean Jackson Yeah, yeah, love it, love it. Dan Sullivan And you can, you can put in, you know you can. For example, you can talk about your new book. You know, brainstorm, brainstorm. Yeah, so you can give a interview, you know, you can give an advance notice of what brainstorm is all about and just put it in as a blog and we'll just put it right in the newsletter. Okay, perfect, i like it. Dean Jackson Well, this is all very exciting, yeah. I like the things that can do where you don't have to do, the stuff you know where you're using well, think about dailyai as a whole. Dan Sullivan Think about producing a newsletter every two weeks, yeah, where you're starting from scratch every two weeks and you don't even have any sense how the ones you've sent out already are actually landing. You know, yeah, the only difference between a bad newsletter idea and a good newsletter is your rate of open and click through. Dean Jackson That's true, yeah, and respond Yeah. Dan Sullivan There's feedback, you know, and so. so, anyway, anyway, and I wonder what Vladimir Putin is doing today. Dean Jackson I wonder the same thing. Dan Sullivan He's got a lot of material for food of thought over the last five or six days, you know. Dean Jackson Amen Yeah. Dan Sullivan I mean they got within 125 miles, you know they had, you know, a couple of hundred in our armed carriers and that, and they got within 125 miles of Moscow and that's serious business, you know. And it goes to go the other way and the war is coming to them. So anyway, but you know it's easier to not start a war than it is to start a war, because once you start a war the enemy has a vote, you know, and anyway. But but this is a lot. He did three. He does really great YouTube. You know five to eight YouTube and he did three of them yesterday, yesterday just giving you a structure on, you know the potential uprising, probably the best military force in the Russian army, which is the Wagner group, and the head of Wagner says you know we're. We've decided that the entire military leadership in Russia is incompetent and, worse than that, they're criminally corrupt and we cannot possibly win this war unless we get rid of the top military leadership and you know demonstrating words, So follow me This way, yeah. So anyway, we're. Anyway. It's interesting. But Peter D Amonus said that he felt that Russia was collapsing as a country and that this is you know. They were supposed to have the second most powerful military in the world and it's debatable whether they would qualify to be in the top 10. And you know so lots of things, and you know so anyhow what a wonderful world, what a wonderful world we live in. Dean Jackson Did I hear you say you're going on vacation. Now It's starting. Yeah, Let's be. Let's be cottage time by now. Dan Sullivan Yeah, but from the cottage. next Sunday, if you're free, i will call you. Dean Jackson I am free. Yes, i would hope I'm going to play that Awesome. I'm very excited about that. Yeah. Dan Sullivan Yeah, yeah So that'd be good And we'll learn more about your 50, your 50, you know your 50 men Yeah. Because you had already created Jackson Jackson times, which are 10 minutes, which are 10. Dean Jackson Jack's units. Dan Sullivan Yeah, yeah, yeah. I don't think this is a threat to the US dollar as the reserve currency, but I think it's substantially good for you. Dean Jackson I agree, that's what. Dean Sullivan I'm most useful reserve currency. Dean Jackson That's right, and I have it in abundance. Dan Sullivan Yeah. Dean Jackson I was talking about that. Dan Sullivan Because do you see the dollars not going to be reserve currency? And I said, well, whoever replaces it? make sure you have the greatest Navy in the world, the greatest Air Force in the world and the greatest fighting, because that's the muscle that makes the dollar the reserve currency. If you don't have the, you know, the armed force to reinforce your way around the world, you can't do the reserve currency. Dean Jackson Yeah, exactly. Dan Sullivan Yeah. Okay, alrighty, that was fantastic. Dean Jackson I will talk to you next weekend. Yep.

In today’s episode of Welcome to Cloundlandia, we speak about the importance of making bets and guesses in today's shifting environment and how the eight profit activators form the foundation of any successful business. &nbsp SHOW HIGHLIGHTS Have you ever thought about how taking risks and making educated guesses can impact your life and career? This podcast explores just that, drawing from personal experiences like dealing with an Alzheimer's diagnosis and the COVID-19 pandemic.. If you're looking to build a successful business, you'll want to check out this podcast. It breaks down the eight profit activators that every successful business needs and how they work together to create a powerful blueprint for success. When it comes to running a business, finding the right target market is key. One way to do that is by writing a book that draws in prospects. It's all about knowing your audience. Even with all the changes happening in the world today, the eight profit activators discussed in the podcast remain relevant no matter what situation you're in. Did you know that the Shekel currency has a fascinating history? This podcast explores that, as well as the exciting advancements being made in chat and AI applications. Want to boost productivity on your team? Consider integrating AI to handle tedious tasks, freeing up team members to focus on the things they're best at. Combining AI with the Working Genius concept and the idea of 'Thinking About Your Thinking' can take your team's performance to the next level. This podcast dives into how it all works. Speaking of the Working Genius concept, the podcast also discusses how the Working Genius website can be used to better understand individual and team dynamics, especially when combined with AI integration. Taking the time to reflect on personal experiences can lead to valuable insights and self-awareness, which can ultimately improve decision-making and creativity. As technology continues to advance and change our lives, there's a growing desire to systematize the predictable while humanizing the exceptional. It's a general human aspiration for the 21st century. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT Dean Jackson Mr Sullivan. Dan Sullivan How are? Dean Jackson you. Welcome to Cloudland, thank you very much, i usually just hit on recent. Dan Sullivan I just hit. Usually hit on recent phone call and you're usually there. But I was in London all week and Babs and I were face face, face timing it all week. Dean Jackson So I was looking for your number that. Dan Sullivan I could share. Dean Jackson Well, how was your whirlwind adventure? Dan Sullivan Well, it was great Babs couldn't go. She had she developed a really bad, you know sore throat for a couple days before and she just thought that the overnight flight would not do her any good. Dean Jackson No. Dan Sullivan So, anyway, i kept the trip short. I arrived on Monday morning and I flew out on Friday, but we had an all day. we had an all day session. We had a morning workshop for anybody who would want to come you know which mostly signature. And then there were some 10 times people And then in the afternoon I did it just for 10 times and free zone And as a great treat, evan Ryan and Keegan Caldwell were both in London. Dean Jackson And they came over. Dan Sullivan they came over for the day, so I spotlighted them. Oh very nice. We're just. We're starting with Keegan, i was starting with Evan. Our whole company is going to go through a six to two hour Zoom program on. AI. Ai is your teammate, okay, and so that starts in the near future. Those who are above my security clearance will be handling the exact details. And then I had Keegan talk about the IP, and that was, that was a treat, and so it went really, really well. You know we had about 80 in the morning. they had scheduled train strike in Britain on Thursday, so I suspect we probably lost about 40. And at least I scheduled it tonight. I hate when somebody strikes without any advance. Dean Jackson Let you know we're not. we're not coming in on Thursday. Yeah, yeah. Dan Sullivan So and the UK's train country, because it's got very dense population. And of course they have they have a lot of well, they have the tube. The tube was fine but that's more or less inside London, But the outer, you know when they come from one of the outer towns or cities and they take one of the trains. Dean Jackson And and. Dan Sullivan But in the afternoon I did the whole thing for three hours on. Get your best guesses and bets, which is a. It's a real wake up call. It's a wake up call for a lot of people that. I said you know the people who are predicting this and predicting that. You know, in the world today they're guessing, actually they're. They're making a guess and they want to do it persuasively so that you'll bet on their guess. You know and that. that is my definition of marketing You try to get other people to bet on your bet on your guess. Dean Jackson I like this a lot. Yeah, i wanted to talk a little about that. That's a part of the new book. Dan Sullivan It's part of the new book. The three rules are everything's made up, nobody's in charge, life's not fair. And if you put that, if you put that together, then there's a whole series of other things that flow out of the putting the three rules Everything's made up, nobody's in charge, life's not fair. Nobody's stopping you from nobody's stopping you from making stuff up Right. And every everybody, everybody who sees or experiences you're making up some new, might feel that that's not fair. And that's not fair, yeah, if you're doing that, but you're not responsible for how you feel, how they feel, right. Dean Jackson Right, right, yeah, so so amazing. So a very was your. How was that message kind of received in London? What's there? what's on their minds? What kind of guessing and betting are they doing? Dan Sullivan Yeah, well, you know, we immediately take them into an exercise where they just look at their you know their, their life and their career, you know. so what are the best guesses? you didn't. it wasn't certain at all, you were just guessing that. I might want to go in this direction, so, but you're basing it on certain signals that you're picking up from the world in which you live. And you say you know, i think, i think if we did this, we would get a reward for our effort And and then there's certain other guesses, which are possibilities that you actually bet on. You know, and you know and we've discussed this before of different things that you and I have been the past bet on, which has more or less brought us to where we are right now. Dean Jackson And I've been reflecting on, you know, going back again over the, i've been identifying them as chapters. You know periods where I think that there's like distinct, like vector points in about every four years. For for me, if I go all the way back to 1980. And even drew before that, but from 1980, you know, from 80 to 84, my kind of high school years, and 84 to 88 was really well, those whole eight years were really all about tennis and the last four in Florida. Then, you know, coming back 88, to two chapters in a row really of real estate, my real estate career in that beginning, And I just look at how neatly it fits into the things. And there's been some wild card chapters too in there, like I looked at, i think, about my mom being diagnosed with Alzheimer's, you know as a wild card chapter that was really four years from diagnosis till she passed. And then I look at we're in the middle now of 2023, which at the end of this year the COVID, you know chapter will have been four years. We've been in this chapter, which I think we're finally, you know, on the tail end of closing that chapter now, fingers crossed right. And so, looking back at those things, it's kind of an interesting, just looking at that rhythm, that there's a lot of those things that there's no way to have seen more than two chapters ahead. What's actually? Dan Sullivan going to come. Dean Jackson Like I looked at a lot of the things that we're doing right now. We're not even like conceivable back four chapters ago. It's not possible. But I think you can make pretty good guesses and bets in that four year timeframe. You know, with a you can see contextually where things are going to go. But I look at it that you know, we, in the context of the big change, all the things that were happening from 1900 and 1950, those were sort of you know, you could see them coming in a way right. Because they were all just furthering advancements of things that were. The seed of them was already in place And you could. You could have predicted, once electricity was set in, that people are going to go. This is pretty, pretty, pretty good. Let's get it everywhere you know and once people you know, once you crack the code on moving pictures, that's just and radio. what if we combined moving pictures and the radio and we could send them through the airwaves? you know all those things were, the seeds of them were were there, and I look at it now and I wonder, you know, looking at it right now, in the cup of where we are, what you know, it seems much foggier initially to kind of think out 25 years. I mean nothing seems too outlandish now when you start to think like, will we be, will we be teleporting in 25 years? I mean, who knows, you know? I mean it's so, so crazy. Dan Sullivan Yeah, yeah, it's interesting. I came across a term and it was from a very, very early kind of commentator on the impact that technology has and it's just looking at it the other day, and it's by a French. Call him a philosopher, and Jacques Loll that's the name, and he wrote a book in 1980, which was called The Technological System, and he said that there's some very identifiable characteristics that technology has, and the one that kind of got to me around the area of guesses and bets is one called causal, causal progression, and in you know, sort of simple terms, what it means is that when you have a capability, you tend to try to push that into a, you try to push that into a very impactful kind of resource that you have you have a capability, And then you're lining it up best guesses who will be eager to take advantage of this capability, okay, And then, and you know, and that's where bets come in, because the way they show their interest is actually by betting on you. And that feeds. that's like that feeds the confidence that you have about this particular capability is of being useful. So if I take you back 1988, that's not 88, but maybe would 98 be a better, because that would be 25 years ago 25 years yeah. Yeah, so what capability did you already have at that time? that was your bias. You almost had a bias for what kind? of opportunities you're looking for, because you can match up that capability with an opportunity. Dean Jackson So I had the framework for what is the eight profit activators then, but already you know I had the framework, the underlying system of that, as I saw that as a universal kind of bedrock system that identified what are the things that are going to be absolutely true Like. If you look at each of the eight profit activators, you still no matter what this concept of a before unit, a during unit and an after unit, underlined with the, you know, accepting a single target market and compelling prospects to call you and educating and motivating and making offers, those things were. I saw those as the universal, you know, the contextual truth that is not going to change. Dan Sullivan Well, it's kind of like a supply wheel and. I said each. You know the eight profit activators. One of them is necessary but, with just one of them, you might not get much action or result from it. So it's actually a stack. You know, there's a sort of people are calling things stack, but these are habit, these are capability and habit activators that you're talking about, but they're all integrated into a single system where, if you improve on one of them, the improvement is felt by the other seven. Dean Jackson And every element of a business fits within those in the marketing of a business fits in that framework. Dan Sullivan So that was the beginning of it And I really And this is the basis of the blueprint, the breakthrough blueprint, the breakthrough blueprint. Dean Jackson Yes, applying these eight profit activators, overlaying it on top of your business to create a blueprint for breakthrough is you can have a breakthrough by dialing in the perfect target audience Or shifting your focus to It's perfectly dovetails with the largest check concept. If you think about if we were just to select a target market of your largest check clients, let's lock that in. Now we'll move on to profit activator too. Notice what would compel your largest check prospects, if they're invisible or visible prospects, to raise their hand and say I'm interested in this. And this is where a book comes into play, that I look at a book as the And. I go to profit activator tool to get and identify in a conversation with your ideal prospect, and so overlaying this idea of visible prospects versus invisible prospects is The way I describe that is, if your prospect is chiropractors, those are, those are visible prospects and you can get a list of them and point to them. There's one, there's one, there's one, there's one. You can see who they are specifically. But if you're a chiropractor, your prospects are invisible because you can't get a list of people who just woke up with a twisted back this morning or pulled their backs in the garden yesterday or those things. So you have to draw those people out towards you And that's where a book is like the ideal thing If you've got a book that says on the title, beyond cover, exactly what somebody wants. I work, you know Dr Milke, the podiatrist in Milwaukee I think he's in 10 times, so I've been working with him for some time now but we did a series of books and one of them is the planter fascitis solution, and so we advertise that book on Facebook in a radius around his practice, around his office there, and people raise their hand and say, oh, i want the planter fascitis solution. And now he's in conversation with someone who's his ideal prospect. So that level of I just look at applying those things, that, as we look back, and I think about the conversation that you and I had 10 years ago that led to the Breakthrough Blueprint live event was what is the thing that would be fascinating? Dan Sullivan and motivating, fascinated and motivate you for your whole life. Dean Jackson Yeah, for 25 years And here we are, you know, 10 years later, and I'm still fascinated and motivated by the idea of applying the eight profit activators to all kinds of businesses. It's fascinating. Dan Sullivan Well, here's an interesting thing about predictions. I mean, i just passed my 79th birthday, so 1944, i was born And I would say that in my entire conscious experience, which started around 1950, we are in the midst of the greatest amount of multidimensional shifting that I've seen in my entire life, and it's taking place on the economic level. It's the same thing on politics, social, cultural and geographically, demographically almost anything that any area by which things are organized to make things you know have sense and have direction and everything. All those things are shifting And I think they're shifting in fairly unpredictable ways. In other words, we don't know what it's going to have. But just to go back to your process, it seems to me that it really doesn't matter what's happening. There will be individuals for whom they're looking for a system that identifies at any given time their profit activators. Dean Jackson That's exactly right, it doesn't matter It doesn't really matter. Dan Sullivan It doesn't really matter who it is, what industry they're in, where they live now. Now that we have Zoom, and so my sense is that, but the thing about it is that you're not really, really. you're way past the question. I wonder what individuals in the future will be looking for, because they'll be looking for you, regardless of what they're doing and what their situation is. Dean Jackson Yeah, i mean, that's really, I think, the. Dan Sullivan Profit is not a brand new notion. Exactly. Dean Jackson I wonder what the history of profit I mean you mentioned. I have a recollection of you mentioning something about the history of profit making And Well. I mean As a concept. Dan Sullivan Yeah, i mean it's got to be, in a certain sense, not necessarily the word. They wouldn't necessarily have that word because that's peculiar to the language, but yeah. But I mean I just can't imagine, when you have a growth of a human community, that there's the thing that somebody knows how to provide something of value that returns them more than they spend to deliver what they're delivering, or I mean, that's not the core of entrepreneurship, right? Well, I think it's the core of humanity. I think it's the core of humanity, And that I mean it took a long time to get to a point where you could have what we call a currency to have a currency, you know, i mean where you had that understanding of money and you actually had a vehicle, a money type vehicle, that you could do it. I mean, that's fairly recent, so this you know, goes back from what I understand, goes back a couple of fourth, I'll say 4,000 years. It was called the Shekel, It was created in the Middle East and what's Mesopotamia? So which is in the Iranian kind of the Iranian, if you're going east Iran and you know, and Pakistan and everything, And but for a couple of thousand years the grain barley was used as a medium of exchange. You know I think it was 2000 years and that would take us right up to, you know, maybe 3000 years ago, you know so, 1000 BC, and I think that that's when what's now called Mesopotamia created a coin that had a hundred It was. You could take bits. They would divide it into sections and you could snap off. It's made of silver and you could snap off one of the little pies you know so they'd have it pie, and then you know if you gave to him. That was called two bits. You know two bits for really. Dean Jackson Oh, really Okay. Dan Sullivan Six bits. Yeah, that's for our term, but yeah, and you know, and that was a capability then you know, people didn't have to take a wagon load of barley. The reason why barley is barley is a main ingredient of beer And so it was a food, but it was also a grain which, even till this day, can grow on soil that has a high salt content. Okay, Wheat wouldn't do it, Rye wouldn't do it, Oats wouldn't do it, but barley did it. So it was a very durable food. You know you could pay things with the barley, But Peter Zion talks a lot about this in his latest book. You know the end of the world is just just beginning. Yeah, And but anyway. But in the background, regardless of what you're using as a medium of exchange, people are looking for profit. Dean Jackson That's an interesting thing I've been loving. I've been calling the. You know what we've been playing as the cooperation game, you know that we've, since we banded together to say you go do the hunting and I'll be the gathering, we'll meet back at camp. you know that, that that level of collaboration, is that the core of it. But interesting, I mean. I love those kind of thoughts. So, even though no matter where the we kind of all the excitement and all the sort of game changer feeling is when all the attention at the spotlight goes on one particular element of it, you know, like every all eyes right now, of course, are on chat And that's where all the attention, the whole you know the flock has, you know, descended on on this. All the attention is on it And but I think it's really like that's one piece of the big thing I don't know where. You know it's hard to predict. Maybe I'm saying that maybe it's not hard to predict, but it feels uncertain how to, how to predict what the 25 year, you know path of AI and chat, and I think it's what that go, you know yeah, and you can. Dan Sullivan you can, you know, you can support your statement there by just going back to when the microchip was just being talked about in the early 70s, Maybe 75, there was a growing awareness of this thing which had been developing really since the Second World War. Yeah, you know that there was a invention where you could process information on the invention And then, if you go forward, from 75 to 2000, you know 98 was the cell phone you know and and you you already had the internet by them and you had apps. You had apps by them. I think those would have been hard to predict in 1975. Dean Jackson Absolutely. Yeah, i mean, you know where you went from there. If you look at the evolution that was calculators and and digital watch, i'm not saying that there wasn't someone. Dan Sullivan I'm not saying there, but there wasn't someone or a number of people who weren't predicting. I'm just saying it was making no real impact. Dean Jackson Yeah right. Dan Sullivan Exactly General public's point of view, you know and now, you know, but even here with the chat, gpt and the other AI applications, because there's really hundreds of these out there that are very specific uses- of AI. And that people say well, the whole world knows about it. And I said I'll eat billion. I'll eat billion. Dean Jackson What about? Dan Sullivan the three. What about the three million who don't don't really have steady, reliable electricity, you know? Dean Jackson you think they're? Dan Sullivan chatting. You think they're chatting about it. You know you think they're talking about this. And I said and the other thing is that virtually all the news about this and the development and the investment, you know, the explosion of investment that's going into these It's, it's all in the English language. You know, i don't think for example, i just came back from the UK and very little awareness is not being written up in London as a boatload of different kinds of newspapers. I'm seeing anything about AI, you know, and even our day with strategic coach clients last Thursday in London. They brought it up because Evan Ryan was there, so I had him talk about this And he said a whole bunch of people got, came up and said boy, you know, this is taking me kind of by surprise. These are speaking people. So my sense is. You know that it's fairly, fairly specific. Let's say maybe 50 million, 50 million people who are probably English speaking Americans. English speaking Americans, you know, and they're. I don't see the Canadian government talking about it. You know, and you know I get the national every day than the national post And you know not much, talk about it, not much. You know few articles here, a few articles here. But if you go to the Wall Street Journal any day, you know which, you know there's probably 15 or 20 articles of one kind on it, yeah, yeah. Dean Jackson And you just see all the. Dan Sullivan So I think this is an interesting. I think this is profoundly unfair, mm, hmm. Dean Jackson What do you think? Well, what's the summary of of Evan's take on this Like, where's he uniquely thinking? Dan Sullivan Well, he said that the technology is meaningless unless you examine the teamwork that you want to improve. Dean Jackson Mm, hmm. Dan Sullivan He says just learning how to do chat, g, p, t without applying that to teamwork probably isn't going to get you anywhere. Dean Jackson Mm, hmm, yeah to a, as he did from the start. some examples of how it could be an exponential in teamwork. Dan Sullivan Well, again what we're, the way I understand it, starting because you know these are very, very high on the hierarchy decisions, you know so you know, I'm informed that a decision has been made. Dean Jackson I'm talking about my company Yeah yeah. Dan Sullivan Yeah, and I'm not joking. You know I'm not joking, because, no, i get it, but the you know the 12 hours have to be freed up because we want at least 80% of our team members to be on those calls. You know, so there's a schedule, there's a scheduling project that has to go. We have to find, you know, we have to find he's doing it on zoom. So it's not a question of his availability. I mean, he's the one who offered, you know, this. offered in the sense that he said would you pay for it? And we said, would you pay me for this? And we said, yeah, we really would. And but one of the big things is we're just going after what people are actually working on. So we're going to have sort of a little research project. It's kind of like in the beginning of the program we asked you to take a quarter you know a normal quarter, 13 weeks And just write down every activity that you do, personal or business. Okay, so we have an inventory and then we put it through a filter. where is this an activity where you're incompetent, or their activities here, where you're actually incompetent but you're kind of forced to do them just out of necessity, and then so incompetent because these aren't doing you any good and they're wearing you out and you're not getting any projectivity from it, but you're still doing it, yeah, and then. And then it'd be like Dean Jackson you know doing all the electrical and plumbing work in his house. You know, probably, probably, yeah, yeah. Or Dan Sullivan driving you know doing pickups and delivering. And then we get to competent where you're, you know your average. You know you're probably good as a lot of people, but it's a chore, you know. And energy you know it's an energy sucking chore. Then you get to excellence and that's where you have real skills. You're above. You know you're better than other people, but there's no spark for you. There's no spark for you, you know. And if you look to head five years and you were still doing just as much of this as you are now, even though you produce excellent. You produce excellent results that went, like you, up that and that. And then there's unique ability and this is the thing that just totally energized you. You can do it all day. At the end of the day. Right, you go eight, 10 hours and you've got more energy than when you started to the day and you're totally. You're so good at this. You don't understand why other people aren't. You know, you just do this and this and this. See how this fits together. You know, like that. And now, they don't see it at all. They don't see it at all. Right. And then the other thing is it's the most valuable thing that people want to pay you for when you're doing this mysterious, easy, easy thing. And so and so we're going to do the same thing with the AI project with Evan. We're going to get everybody to inventory. We're just going to mostly look at work, but we'll include, you know, outside of work and just say, and he's going to give us a series of categories, you know, where you just identify activities that are repetitious, they're always required and you always have to do them, but they're repetitious, and that if there was a machine teammate who could do this in a matter of seconds or minutes, where it takes you hours or days go after that and introduce the AI solution to this. So that would be one where AI is a teammate and the goal would be over six weeks to get you know, probably identify. 80% of of can quite quickly be taken care of by the AI teammate. Dean Jackson Oh, this was great. Dan Sullivan I mean, that's a really good way to think about it. No, i think we'll take a big productivity jump because we have we have a goal that we're at a certain number right now, you know, and it's it's not the highest revenues we've had That was in 2019, but it's a less than a million away. You know it's less than a million away. So and and so we're saying well, if we went 10 times with that, because we've gone 10 times in in 15 years, 15 years ago, when we were one tenth what we were last year one tenth of that So in 15 years we went 10 times And but do that without adding more than another 20 individuals to the payroll. Yeah, yeah. Dean Jackson That's exciting Yeah. Dan Sullivan Yeah, And then you'll learn all sorts of things how work gets set up, how, you know, how does, how does this work come into existence? anyway, you know, and and you start developing standards that you know we really shouldn't be, even bringing work like this into the company. Dean Jackson You know it can be done outside Someone's talking about it way of of thinking. he attached their team, his whole team, with and gave them bonuses for figuring out how to replace themselves with AI and and the new tools, kind of thing. Dan Sullivan Yeah, i think the the languaging is really important. You don't talk about replacing yourself. No, exactly, you're replacing an activity and making it automatic that you don't like doing and nobody really likes doing it. Yeah, and that wasn't. Dean Jackson I think I said it wrong. It's automate your, your, your role. Yeah, Because it's yeah, replacing yourself. So yeah, that's yeah, yeah, yeah, yeah, yeah. Yeah, yeah, yeah, that's like maybe that's the thing, It's not a multiply yourself, that's a better framing. Dan Sullivan Yeah, right, yeah, i think that, i think that AI, yeah, yeah, i mean, that's what all the scary movies are about Yeah. And and you know, and a lot of the predictions you know are about that. you know there aren't going to be this or aren't going to be that. And I and I've had occasion to bring up Cyrus McCormick with mentioning you as the thinker here, and I said you know, those 16 other people who now didn't have to do backbreaking work were now freed up to do more specialized work in a growing society. Dean Jackson And they were able to get back to you. Yeah. Dan Sullivan Yeah, so. so the delivery of the food which was required for the entire population from the you know the the harvesting wheat was simplified and made possible with just a farmer or a person on, you know, on the seat of the reaper, with the, you know, with the mule or with the work of 14 men. Dean Jackson Yeah, yeah. Dan Sullivan What was the actual number? was it 14? Yeah, 14 men. Dean Jackson One, yeah, one man with a reaper could do the work of 14 men. Dan Sullivan Yeah, see, yeah That's, that's an enormous savings, but those people were freed up, i mean yeah, not like you know, they were clutching onto that job dearly You know they wanted to take a job. They were taking our jobs, you know, and you know I was planning to do this every year for the next 30 years. You know, and and and you know is that that there's this you know the the thing, like humans aren't adaptable. You know there's a profound belief among people who think about these things from a theoretical standpoint, that, you know, if this happens, human beings won't be able to respond to it. You know, and I said, well history. History says you're not paying attention, people do. They immediately jump, you know, to some new. Dean Jackson That's an interesting framework to really think about. You know, certainly 25 years, you know the runway or whatever, but certainly in the next four years that's. I think that's why they really refer to. I think what Peter Diamandis kind of talked about is the near-term force, the able future, which is, i think it's much easier to make five-year guesses than that kind of thing. Dan Sullivan Yeah, but you know there's a surprising number of the predictions at A360 that were made at our first conference 2011,. that really aren't, you know, like you know VR for one thing is less. VR, you know, and you know it's almost like people are saying, no, i wasn't pushing that. You know I was not a member of the Communist Party. You know I mean it's almost like they're saying no, no, no, you know, it's everything like that. But I remember people standing up there and said you know, the first one's going to be right under Los Angeles. It's going to go from the northern to the south, it's going to go right from, you know, the airport right to the San Fernando Valley right. And then they ran into something called property rights. Right, right, Yeah, yeah and they thought, oh, the city will just override them. And I said well, you know, it's a constitutional issue. It wouldn't be decided in Los Angeles, it would be decided in Congress, you know or the Supreme Court. And you know. But people project a new thing and all is going to give way to it. It is so important And, but I said, wouldn't there be a big traffic jam right where you try to get on the tunnel and really being a traffic jam, you know. I said you know. Just because you can visualize something and you can see yourself taking advantage of it, doesn't mean that you know that Newton's third law will move aside for you. Every action has an opposite and equal reaction. Yeah, but the two that seem to have really really gone even further than was predicted were AI, which I think. I think I was surprised by the chat GTT thing because I didn't know there was something that could be that easy for individuals. I knew that you know large organizations were using it and everything else, but that kind of surprised me. And the other thing is regenerative medicine and you know, using our own stem cells to repair things and to cure things and turning skin cells into any other kind of cell. That to me That's like cracking. That's, like you know, being able to capture and channel and direct electricity. Dean Jackson That seems to me to be a major, really major major thing. But there's the AI combined with that. Dan Sullivan Yeah, ai, that translated where you. They can literally take the cell signals, you know, the signals from the body. They can actually, because we have an electric impulse and they can read. They can duplicate this electronically and then test those electronic signals as if they were actually cells in the body. And they can do 10,000 tests in a time that a manual test takes. Dean Jackson And. Dan Sullivan I said no, that's, that's super. Dean Jackson And I think that's what's going to come like. I think we're going to end up in a sent power situation, like the chef masters, in that the biggest winners of the AI kind of advanced or not the one it's not going to be just AI on its own, it's going to be AI paired with a, you know, with an individual. It's a top flight individual powered with AI that's going to make the biggest impact Absolutely. Dan Sullivan Yeah, it's like. my next quarterly book is called training, training technology like a good dog And I say, you know, a tough guy with a tough dog will beat another tough guy who doesn't have a dog, Exactly and rather than just, or just the dog alone, you know? yeah, that's true, and the dog will be the one who announces the fight. Dean Jackson That's so funny. Yeah, I realized we left last week on a bit of a cliffhanger with the working genius thing. I wondered if you had been able to do your working genius. Dan Sullivan Yeah, it's really good. It put me in a bind because I have other people sign me. I want to, and Patrick Lindsay only you know. I mean he's very well read around our office regarding teamwork and everything like that. So I know who it is now. Yeah, i was going to do it that night, but Becca, who does all this stuff for me, said that she would sign me on when we got back from London. She was busy with a lot of things, and so it's a project. It's a project that will be done this week. But you know, I found the website. It seems like another filter that we can use for, along with Colby and the Strength Finder and Print. Dean Jackson Oh, i think it's fantastic in that. Yeah, i would put it in. I would put it right up there with Colby in terms like Colby is most what is very useful and I think that if I were to rank the four of them. I would put that working genius right up there at the top. More useful than just Strength Finder and more useful than Print. Yeah, they're all a big. I don't think you can ever have too much self-awareness, but I think having the you know, i think usable team dynamic awareness is great. James Drage sent me over. I had my whole team do it and he sent me a. You know, they have charts that show where your team genius is in terms of which team members like. If you're looking to put together a project and you need a, i guess the ideal is that you have someone in each of the components the wonder, invention, the discernment, galvanizing, enablement and tenacity that you've got someone who's a genius at that involved in that process. Yeah, you know the head of that division of it. So it's really neat to see the dynamics of how people can work together, you know. Dan Sullivan Yeah. Dean Jackson Yeah. Dan Sullivan Well, anyway, yeah, So anyway, work proceeds. you know, fly me. you know, 3,000 miles away, and my priority list for the day changes. I got it. Yeah, absolutely, Yeah, yeah. London is the greatest walking city that I've ever. Dean Jackson Oh man, you know, one of my favorite memories is our that when we ended up in London at the same time and we spent hours wandering around, Yeah we took that long hike out to that bookstore. Dan Sullivan Yeah, And then we, and then we made our way back to a favorite restaurant of ours one. Dean Jackson Greek street. Right And then yeah, that London's perfect for that. I mean, that was yeah it was. It was dry and sunny kind of the poolside but sunny but there was no rain during the walk. The walk reaches there. Dan Sullivan Yeah. Dean Jackson Yeah. Dan Sullivan But anyway, i'm going to inquire about that And I've got a real project now with that, in advance of starting the AI Azure teammate program. We should have all the staff actually do this working genius exercise. Dean Jackson I think that would be a nice filter And I wonder that's a really interesting thing is that's a nice framework to think how can, how can AI help with? Dan Sullivan That's how we've pre-app your working genius. Yeah right, exactly. Dean Jackson That's an interesting that's a really interesting combinator. It's a triple play. Your unique ability Well, you can work at AI and working genius. Dan Sullivan Yeah, it's kind of funny. You could add the triple play to it. So we got three things. You got the AI as a teammate, working genius and the triple play. I think that would be a nice trifecta. Dean Jackson Yeah, wow, that's all thinking about your thinking. I came up with a new term, dan. I'll plant the seed because I know we're coming up at the top of the hour here. It went so fast this time It always does, but this one's particular, you know, we've been talking about and I've been thinking about the mainland and the land here, but what I've really discovered is I was rereading thinking about your thinking, the small book. We recently had our flood and all the that required us moving things around, and I found a copy of my your small book, the thinking about your thinking. I thought that you know there's a third element of this that I've been calling Dean Blan dia, which is the inner world of thinking about my thinking and spending time there as a destination. And something you said, you know you said it kind of a couple of years ago, whenever you went on, you know, going off TV and stuff, the same thing stuck out at me. I don't know exactly how you said it, but you basically said I realized that what's going on in my own mind is far more interesting and valuable than anything going on in that, on that screen, in that box. Dan Sullivan Yeah. Dean Jackson And how did you articulate? What was the the thought behind that? Because that that it stuck with me for all these years when you said that, yeah, Well, i think you do that too. Dan Sullivan I mean that that both of us, fairly young and like I think, developed the ability to do that, amuse ourselves and entertain ourselves and educate ourselves without needing needing too much outside help and that, and you know, and We've stuck with that a lot. You know way, way beyond what Most people would say. Well, i used to have Interesting times when I when I had time you know where I would just think about things and everything else. Yeah, of course you know I had to go to school and then I had to go out and get a job Right we started, started to pay him and of course I haven't done any kind of thinking like that and I said, yeah, you know, i got you know on a path when I was, you know, somewhere around eight years old, where this was way more interesting. Than anything that I was encountering. The other thing I noticed is that I was interacting with adults and They didn't see how to do this. They didn't seem to do it because when I would bring up You know what was going on when they were eight years old and they were born 1910 or something, and I said wow, wow. And they said geez, i haven't thought about this, you know, it's I. He says here right me to think about think about things that I haven't thought about, and then afterwards They would comment to my mother When they matter her. You know, dan asked questions and they Makes me remember things that I haven't really remembered and I said well, you know, you know and I said hmm. If that had happened to me, I would have been thinking about it. I mean, if that was happening in the world, happening in the world at that time, boy. I all over it, you know and everything like that, and it struck me that people weren't really reflecting On how they were thinking about their experiences. They were affecting on the experience, but they weren't reflecting on how they were thinking about the experience. And so, and that didn't bother me, and because I always like having Secret, unfair advantages- Mm-hmm, i Love that. Dean Jackson I've been thinking you do the? oh, i really do. I've been monitoring and thinking now about You know, my my constant you're. My present thought is less screen time, more dean time. But that's really the thing is, the more I think about just even putting the screen down and just going inside and playing around in in Dean land is a. There's a lot more beneficial stuff going on in the land. Dan Sullivan Yeah, then The other you know, you know who we're really. The organization that was that we both had extensive experience with. That was really on to this way back, you know, 40-50 years ago and as the four seasons. So tell yeah, and they have a motto about their company that we Systematize the predictable, mm-hmm, and so that we can humanize the exceptional. Yeah, and That seems to describe a general principle that Would take advantage of any new technology which allowed you to systematize the predictable. You know, to free up people so that they could be Exceptionally human in any situation and I think that's what we want to do. I mean, i think that's a, that isn't just a Organizational strategy. I think that's That could be. You know, in the 21st century that could be a general human aspiration. You know, i want to get freed up from Doing machine-like work. Dean Jackson I don't want to do machine-like work, you know right. I don't want to. Dan Sullivan I don't want. I don't want to be given tasks where I'm expected to be machine-like I. I'm just not going for that anymore. Dean Jackson Right, i Love it. Yeah, well, i noticed, so I noticed. Next week is Says no Dan podcats on my calendar. Dan Sullivan That's right. Dean Jackson That's right because traveling, we're flying. Dan Sullivan We're flying on Sunday to Chicago. So okay, yeah, so we have. You know, we have the first in person a free zone that week, you know on Thursday, okay and, but we're flying in and we, you know, we Have to see the team and there's all sorts of things, and I have all sorts of. I guess yeah, but the but. The big thing is that The one thing that's not predictable is How people are going to think about the next 25 years. You know you know, predictable, because, right, you know each person's kind of responsible. or Using their own Brain to figure out things. Yeah, yeah and my sense is that Making predictions 25 years from now based on Present priorities and that, i think, doesn't give you much insight, mm-hmm. Dean Jackson I Think gives you directional, you know in some way. But but it's certain, i mean to know it gives you comfort when you start into look at well, what do we know that's going to be true 25 years from now. You know. Dan Sullivan That's really the thing, men are still going to be shaving that's exactly the warm Buffett model, right? Dean Jackson That's exactly yeah yeah, Yeah and yeah, and land things and. Dan Sullivan Yeah, yeah, people are still going to be eating. Yeah, yeah, yeah, I think yeah, yeah, well, i mean, there's definitely entertaining. Yeah, what do all people do, you know, around the planet? Well, not everybody shapes, you know. But right, yeah, so But, given the market that you're after is there, you know, we know. I do know alcohol is gonna play a big part of it. Now, they're direct, you know They may buddy, one of the signs that an ancient Gathering of humans was actually human is pottery. Dean Jackson So they'll find shards, pottery shards and when they examine the shards. Dan Sullivan You know what they always find on the shards alcohol, alcohol, great, exactly. Dean Jackson Yeah, that's so funny. Yeah, why did humans Create pottery? Dan Sullivan well, yeah, you know, to have something they could make the alcohol and save the alcohol. They're their mushroom bruise, right Yeah. Dean Jackson Yeah, i mean, they just do this to have pottery they did it right they can. Dan Sullivan They could make drinking alcohol a little bit more predictable. All righty, okay, dan. Well, i will. I'll be here in two weeks, yeah, and we'll be back, yeah, in two weeks. Dean Jackson So we're going to see Jeff. Maddowff's play The end of men, the end of next week. Dan Sullivan So it opened with its first pre-order. So it's a pre-order. So it's a pre-order The end of men, the end of next week. So it opened with its first proof preview Last night. Dean Jackson So they have a week of previews. Dan Sullivan They have a week of previews where they're just, you know, making scene shifts and making adjustments to the script and you know, and everything else, and they have about five or six of these and People, they have audiences for them. The other thing is that audiences can come in and see everything else, and then they, then they have two last ones Where they're locked down Okay, so that all the changes have been made, and then the last two of the previews is It's locked down. Now, this is the play, and then they have opening night, which is the 14th, and we're going down the 16th. Dean Jackson Oh, very nice, that's so great. Yeah, all right. okay, i will talk to you soon. You.

In today’s episode of Welcome to Cloundlandia, we explore the concept of existing in multiple zones simultaneously, moving beyond the binary and discovering a third space - the Free Zone. &nbsp SHOW HIGHLIGHTS Discover the power of existing in multiple zones simultaneously, such as the Free Zone, where you can mine your thoughts and experiences for the most fulfilling outcomes. Embrace your inner world and learn how dedicating time to your internal realms, like "Deanlandia," can shape and enhance your external experiences. Pursue the perfect life by focusing on your unique abilities and playing life like a game, constantly adapting and exploring new opportunities. Consider the changing ideas of success over the last 28 years and how the most successful individuals have achieved their goals. Explore the fascinating connections between technology and dog ownership, as well as the potential for collaboration between humans and animals. Apply the principles of playing life like a game to create even more collaborations between humans and animals. Claim your internal realms to open up new territories of collaboration, using tools like the 'who finder' and vision capability to reach assets. Reclaim your internal world and use it as a new territory to be explored and mined for the best resources and outcomes, without others having to know. Take inspiration from Shakespeare in creating your own projects and claiming your 'andia' to open up new opportunities and experiences. Remember the importance of taking action to achieve success, rather than just believing in it, and use that mindset to pursue your perfect life. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT Dean Jackson Mr Sullivan. Dan Sullivan Ah, mr Jackson, Welcome to the Cloudlandia. Yes yes, But actually we're movable folks, you and I. Dean Jackson We really are. Dan Sullivan And sometimes we operate focused on the mainland, that's true, and then other times we are involved in and focused on called landia, that's true. But I've discovered a third zone, me too. Yes, it's not binary, it's try bin, try, try bear. Dean Jackson Try banger. Dan Sullivan It's try, try, nery. You know, try, nery, and what's? yeah, because my feeling, feeling is that the that most folks are operating simultaneously, trying to integrate their mainland activities And, at the same time, taking advantage of Cloudlandia capabilities, that's true, and they don't have any space in between, which I call the, which, using coach language, i call the free zone. Dean Jackson Okay, i like this. I like where this is going, because it's very familiar with the stock life and having. Dan Sullivan Isn't that strange. Isn't that strange that we should be thinking along the same lines. Dean Jackson Yeah. Dan Sullivan But not really. No, my, you know. Dean Jackson I've been and I mentioned to the couple of times ago this idea of discovering Deanlandia Thinking about my thinking and that I realized I spend a disproportionate amount of time in Cloudlandia. If you think about the, if you include, like consuming content and watching, you know, netflix, or watching all those things as Cloudlandia activity, right, like taking in digital form, consuming something else, seeking dopamine from external sources, that that I'm lumping under the whole you know Cloudlandia thing, screen sucking, as our friend Ned Hololow would call it, and what I've realized. I've made a conscious effort and shifted the balance over the last couple of weeks here on my. my mantra has been less screen time, more Dean time. And I've been taking time to really think about my thinking And you know I've mentioned it to you Last time we spoke that you, you know, i was all stuck in my mind that when you mentioned, when you turned off, you know, tv and Netflix and all that stuff you, you made, you came to the realization that what's going on in your mind is better than what's coming out of the screen, right, basically? That there's a more fulfilling, enriching game going on inside your head than coming out of the screen right, and that was something that's always stuck with me. But I really get it now kind of on a different level, having really dedicated the last couple of weeks to shifting that balance. Dean Jackson Yeah. Dan Sullivan Well, dean, i'll use your term, dean Landia has some advantages. One is that it's a complete prezone, because no one else knows what's going on? Nobody else knows what's going on, And Dean said until he tells you. Dean Jackson Likewise for Dan Landia. I mean, that's really the great thing, right, Everybody has their own. You've got Dan Landia And that's the inner world that we. I mean it's the dominant thing. When you really think about how much time and how much of our external experience is dependent on what we're you know, what we're doing in in Deanlandia or Danlandia, that's shaping everything. Dan Sullivan Yeah, and one of the things that's really interesting about that, because you're you're the only one who has a unique ability of being Dean in Deanlandia. You know it's pretty. Yeah, it's a complete. We just auditioned and accepted another associate coach, and just last last, this past week in Chicago, and and and Ben Laws, who's a member of the Free Zone. He came up about six, seven months ago and, and you know, usually more because they have to go through an audition. And the way it works is, you know, there's a conversation that develops with someone who indicates that they might be interested in being one of our associate coaches, so he makes number 16 that we have and and we don't. You know, we don't add them at a fast pace, you know, i think the last right maybe three or four years, because we really want to check out first of all. You know we do some due diligence and we talk to referrals that the person gets to us and I said you know and and you know, is this person someone who actually enjoys coaching? you know, seems to be coach, like in their way of operating and you know so we check that out and then we check out you know how the family situation is, the home situation, because it's gonna require, you know, more travel and it's commitment. You know we we're not looking for a one-year associate coach, where I mean, are you know the, the average length of the? if we add the previous the, you know the existing 16 coaches, on average they've got 16 years, 16, 17 years coaching you know and you know some of them are year 28 27 and so you know we wanted to. You know we want it to be timeless, we wanted you know, and and because the program is always developing so there's always new things and they can. You know, with skill and with achievement they can jump from one level you know we just brought up five to the ten times level and, and it's our biggest place yours yeah, yeah, and it's our biggest multiplier in the coach. When you think about it, you know, you know. I mean I coach right now. I coach maybe you know 15% of the clients. The other 85% are coached by the other coaches you know, and they're, they're all coaching. People have written checks to strategic coach right yeah and and the other thing is, i've never seen one of them coach you've never sat in on. Dean Jackson I remember you saying that you don't sit in on the session or you're not and you know I've actually never been. Dan Sullivan I've never been you know I've never been in the room or on a zoom call when they're, when they're coaching, and so what happens? they get to the ultimate moment before you know, before it's yes or no, and and that we have an audition panel of coach, coach clients, who have all trained in the role of being a difficult client, workshop client ah after observation many expert oh no, we're. We're completely familiar with the subject of difficult yeah that's what. I mean after observation yeah, workshop, and each of them sort of masters the role, and they have a series. Usually there are a series of questions or there are series of challenges, and the best way to get them difficult is to turn everybody into an extreme fact finder. I don't, i don't understand what you're saying there. You know? could you, you know? could you give you know? can you, you know? can you explain that a little bit more? I'm not quite getting that chip now and so anyway, and launch ratio, he passed with playing colors, you know, and he's, he's in, but he had auditioned three years ago and we've been turning down we just said, we don't think you're ready yet, okay, we just oh wow yeah, he was only three years, and he was only three years in the program, so right, you know he, you know, i mean he, he just had basic toilet training down, but he didn't have it advanced right now we're now. We're looking for volume and velocity yeah, right, exactly and accuracy well, that's exciting. Dean Jackson I mean, that's a good insight into you know how that that process works. Dan Sullivan But the thing and I want to bring it back to your comment of Dean Landia and because usually you know my role is to go in and say good luck, you know, and everything like- that but. I said that that's stupid. We're not looking for luck, right, right right. We're looking for confidence and capability, you know. And so I went in and I said, ben, be yourself. And I had a huge impact on me afterwards, you know, when the verdict was in and there was a pizza and champagne celebration in the cafe. I went up to him and he said that had a huge impact on me and I said, yeah, but being yourself is is the first free zone, hmm. I like that thought that it's true. There's no competition, no one who can possibly compete at being you yeah, yeah you know, and so, anyway, he and then we, he brought it up, i brought it up and we were in the free zone workshop the next day. This is Wednesday, the free zone was on Thursday. Live, you know, we had actual, live human beings in a physical room and it came up as a topic and it went on for about 45 minutes and you know, and people said, yeah, yeah, be yourself. You know, be yourself. You know Oscar Wilde, you know the sort of the outrageous English British, you know, writer, you know he was a novelist and wrote plays and commentator. Yeah, he had a line which I thought was halfway there. He said be yourself, everyone's taken that's the make of yeah, but that seems like a kind of negative approach to it. My, you know my, my approach, and I'm coming back to the Dean Landia idea and the Dan Landia idea. I'm coming back and I'm saying be yourself, because the territory is entirely you. Dean Jackson You just have to take ownership yes, it's pretty exciting when you start thinking like that, like when I love and then embracing, you know your I'm just thinking this morning in my journal about the, you know the uniqueness of our, both the internal things and the external advantages that we have. Like I was thinking about the element of a perfect life. That was a concept that I've been. You know, 25 years ago we did this exercise of. I know I'm being successful when, when I created this program with Thomas Leonard and you know the, i've been really thinking about these, the elements here of a perfect life, and you know it comes down to, i love, like bedrock things, things that are, you know, universal, contextual rocks that, if you look at, we're all, all the elements that go into creating a perfect life. Our time, where it's, you know that's we're all born into, that it's here, whether we before we were here, it's gonna be here after, but it's one element that we're all working within the construct of the speed of reality 60 minutes we're born and the game is already going you think about it as a? video game. Is we're joining the game in process, right, it's already been yeah going on. Then the next level is what I encompass as me or you. You know you've got everything that is distinctly weird. It's strip you naked, put you on a deserted island. That's the everything that you have right now. Is you so that's? and some of those things are factory settings that you can't really change like your. You're a male. Your IQ, your, your genetic health, your situation, you know all of those you're, you know your brain power, you know, yeah, your brain power, and I think that there is an advantage you can't deny. You say yourself life's not fair. It's not fair that some people are born with super high IQs, super physical strength, super genetic, you know health, makeup, and others are born with, you know, other with challenges, in that sometimes people are born with mental disabilities or physical disabilities or all of the things. But when you do an assessment, if you're kind of pushing the reset button on the game and I love your idea of 25 year framework, so I 25 year terms yeah, that you end up with a you know every thing, if we're joining the game in progress, if you're kind of pushing the reset button now you just turned 79 years old, you had a reset in, you know 75 and you kind of make the, the rules up as you go, because that's the great thing about it everything is made up, like you say, and the. But if you do an assessment at any point, if we just kind of do an inventory of what are my you know me advantages that I have right now, if I were just to say, and I think that's all of your, all of the knowledge, all of your physical situation right now, all of those things are what you're left with. And then the next is the environment, which is all of the settings, all of the external things. Like an environment is where you are in the game. If you're born into rural China, that's a different environment than being born in North America or being born in Canada. You've got a moving sidewalk advantage that you're in the mix. You've got geography on your side, you've got the economy. So all of that stuff is an environmental thing that you can change. This is part of the thing is that anytime we could up and move to rural China if you wanted to or change your environment that's where you are thinking comes in with the immigrant thinking. You're thinking where you're leaving everything behind, and that's kind of this thought is where would be the best environment for what you want for this next 25 years? if you're going to set up the plan there, then the next is people. that there's all the people that are involved and that's distinct from your environment, and who you choose to collaborate with. cooperate with, you know, co-habitate with. Some of them are your family, that you're assigned when you come into the game. Dan Sullivan But then there are other Already pre-assigned. Dean Jackson Actually, that's exactly right, pre-assigned, that's exactly right. And then money is the final element, and I think that the thing becomes taking your imagine. My visual metaphor for it is this continuous runway game like Guitar Hero or something, where it's just constantly coming at you at the speed of 60 minutes per hour and you get to move the joystick into whatever environment where you're going to allocate that time and in what environment, with what people, and those environments are either contributing to money or taking away from you or using money to participate in that part of the environment, or you're in an environment that's making money, and so those five elements of the game are a really fun thing. Dan Sullivan And what you just said is true for everyone. Dean Jackson Yes, that's exact, and that's why the framework. Dan Sullivan The truth. the whole thing is how you play the game. And let's take poker, for example. The best poker players aren't the ones who get an unusual run of good cards. Right, I mean, over the course of, let's say, 50 games, they didn't get any better cards than anybody else did. Dean Jackson No, you're absolutely right. It's so funny. That's really the And those are situations. That's a perfect example that this really is. You're playing it like a game and I wanted to, and that was made the distinction of A perfect life, not D perfect life, because A perfect life acknowledges that there are 8 billion versions of it. Everybody is in possession of one life, that they get to play the game and pursue a perfect for them life. Dean Jackson Yeah. Dean Jackson That's a fun game. Dan Sullivan Yeah, someone one of the FreeZone participants on Thursday just casually was talking, then dropped the line. perfect, i said whoa, whoa whoa, whoa, whoa, perfect, perfect, So right, okay, so I'm going to give you an easy approach to perfection, okay, and this is what I've done. Just declare yourself perfect. Yeah, just say I'm perfect. Now, how am I going to expand that over the next 90 days? Right, yeah. And it takes them right back to unique ability, because that's the only dynamic capability that we have is that we have a unique ability that nobody has, which is a more. Which is a more coach, which is a more coachified way of talking about. You have a unique ability. That's where the perfection is, but you haven't fully explored all the different ways that you can be more conscious of that, and you haven't explored all the ways in which it can move into greater capabilities and impact in the world. Dean Jackson Yeah, and I guess, that's a guess. Dan Sullivan So that's what Dean Landy is. Dean has a unique ability, unique to him, and I think I passed on to you a comment that says a psychologist is doing a study on the ultimate paper on outliers And he was very, very keenly interested in talking to me, because the words gone around about strategic coach and the whole philosophy of strategic coach is based, and the practice of strategic coach is based on a concept called unique ability. And the question to me was what do unique people have in common? And I said, well, nothing, yeah. Dean Jackson What do unique people have in common? Dan Sullivan Nothing. Dean Jackson That's the absolute truth, isn't it? Yeah? Dan Sullivan I mean I said I've looked the term up in the dictionary and it's a thing unto itself and there's no similarity to it with anything else. I mean unique either means what it means or it doesn't mean anything. But you can't have a unique ability cult. Dean Jackson I think you're right. The interesting thing is, there's always this room for improvement. There's always room for progress And I think that if I think about perfection as something being perfect, as an asymptotic curve that continues to prove I never levels out, is I like some of these definitions, like I'm a big entomologist too similar to you in looking at? I look at the definitions of things right, and I think that what's perfect is, as an adjective, having all the required or desirable elements, qualities or characteristics, as good as it is possible to be. My favorite one is highly suitable for someone or something Exactly right. There's always this thing that we always have just like a horizon, we always have an opportunity to move forward, and I think that that, but it's nice to be able to think that. Dan Sullivan Yeah, well, i think, the wildcard. There's a couple of wildcard factors here. One wildcard factor is that we live in the realm of time. Okay, Yeah. And time's always moving on? Yeah, and as it moves on, things change You know, Yeah, at least they change in terms of our awareness. you know that we're aware of. Gee, that's something new, you know and everything. And the thing is that there's a high premium here on adaptability, of saying, well, this is the perfect approach here, but you know, next week it might not be. Dean Jackson And being. This is where being alert, curious, all of those things are. Yeah, i was looking back at the last 25 years and I was actually thinking like I'd like round things. I'm moving to where, you know, i'm three years away from being 60, and that will be a 25-year. You know, from 2000 was when I kind of started that 25-year vision, you know, and I would tell it now that I've got three years to get to 60, and then 25 years from there will take me to 85, right, and But I look at what's happened. You know that's 28 years right now, kind of looking forward there, and I think of them as academic years. So you know, 28 seasons kind of thing or whatever. I think about them starting in September. But the I think I was really thinking this morning, think about all the things that have changed in that 28 years from 1996 to, you know, to now, and the richest people in the world right now none of them were even doing what they're doing to get to that point 28 years ago. Dan Sullivan Yeah, and that wouldn't, there was no. Dean Jackson There was no Google, there was no Facebook there was no YouTube. Dan Sullivan But even if you take Berkshire Hathaway, which is outside of its technological realm, i mean Warren Buffett will tell you that all of his money, you know he's in his, approaching his mid-90s now and all of his money's really been made, you know, recently. Dean Jackson Yeah. Dean Jackson Yeah, and isn't that? I mean you think about that Warren Buffett was? He was the richest guy in the world or among them. Then, you know, 28 years ago, that's just So, it was Bill Gates, and you know, you think about some of those, the OG ones, but you think about how much, like the internet was just a baby in the United States And brand new. Yeah, You know, you see that My favorite is seeing that. You know Brian Gumbel and Katie Couric clip of them discussing what is the internet. Dan Sullivan You know, yeah well, and what's this thing dot com? you know? right, exactly. Yeah, what's a, what's hello, What Yeah well, i mean, do you have a clue? and these are, you know, these are people in the middle of the news media, you know. I mean yeah and yeah I mean and, and you know they're at and they're in New York City. You know they're right in the Center of one of the world's great plugged in cities. You know, and they're wondering there was. So, you know, i mean, it's really interesting. Just a little point about that. I had just been, you know, you know, doing podcasts with Mike Kenix and Peter Diamadas and Both of them said they made a statement similar to Everybody now is paying attention to AI. Okay, yeah, that's the first part. The second part was I was in London for a whole week and I had a whole event all day with, you know, 100 strategic coach clients, and The only reason anybody was talking about the AI was that Evan Ryan happened to be in UK at that time and I invited to come for the day and I had him come in and And everybody wanted to know what this was. You know, and, and I was reading the. You know London is very rich with newspapers and, yeah, i, you know I was reading the tele every day, the telegraph and. Nobody, nobody was talking about AI. And I, you know, and I said, and I said this is London, another globally plugged in city. You know, you know. I mean you know on a par with New York. And I said, you know, i bet, if I, if, if I go to Africa and visit all the capital cities of Africa, i bet they're not talking about AI, you know right and yeah, yeah. So you know, I mean we're very, very biased towards what, what we're involved in. We're very, very biased towards what we're excited about you know, and everything like that, but that's Not being in your own India, you know. Dean Jackson I mean, i find your own private India Yeah yeah, yeah yeah, have you taken ownership of your India yet? Dan Sullivan Yeah, you know you gotta, you gotta register it. There's like the land rush, you know you got. Dean Jackson Your grandfather, did you? nobody's Just got a claim. Dan Sullivan I think I think you're hitting on something very, very fundamental Which I'm suspecting is very Recent in human history. Okay, and by recent I don't mean, you know, the last 10 years, i mean the last 400 years, and the reason I say 400 Is because I was watching a YouTube video. There's a author who's dead now I think he died last year, in his 90s by the name of Harold Bloom, a professor at Yale, and His specialty was Shakespeare. I mean, he was considered the Foremost expert and commentator on Shakespeare in history. No one, no one, has written about, spoken about Shakespeare more. And Shakespeare, for Harold boom, shakespeare is the. He has a book, is a huge book. You know, it's a big, thick book and It's called Shakespeare, the invention, the invention of human. And He, you know he makes his case. He's, you know he's got all sorts of convincing arguments and everything like that. But he said Shakespeare was the first writer of any kind, the first dramatist of any kind Who, on stage and of course in the writing, but on stage has characters talking to themselves. And He said it's the first one. Yeah, we've never seen. He said I've. You know, i've explored all the stories and all the you know The religions and everything, and he's the first. He's the first character, but it's not just one character. He created about 25 different characters who do this and And they talk to themselves, they have conversations with themselves, and he said there's a crossover and That the modern world really exists when people started talking to themselves in the ancient world before they did. Because now you're thinking about your thinking and You're now reflecting on it and sharing it with the audience. Who the character doesn't know is there. You know he thinks he's alone, but there's, yeah you know, there's a thousand people watching this take place, but he says it's also the birth of personality and he says you Prior, prior to Shakespeare. You don't get these really incredible personalities, you know, like Macbeth, hamlet and Yeah yeah, you know, shia I like, and Iago and all these amazing, and they're complete universes in themselves. I mean, there, there, they're not. They're not even in service of the pot. They just have this complete, almost endless depth to them. And And I Was pod raid that. And Freud, the you know, the famous psychiatrist rain around the 1900 was asked Who he thought was the greatest expert on human psychology, thinking that he would talk about someone in his field or someone he you know, and that he was going to be humble and Give credit to some other person. and he said well, you know, every time I think I'm on a completely new insight And it's like walking down a new road. About halfway down the road I see somebody walking back the other way and and And it's Shakespeare, and Shakespeare. Shakespeare says I thought it was promising, but not really. You know, i mean, take it for me. And I found that a very striking comment on Freud's perch. You know, i mean he was, he was, i mean he was totally into himself, i mean he was a character himself and he was a personality. But if you put bloom and Freud together, what he's saying is that this is very, very recent And it actually has to beginning with one thinker, and you know it has that has to begin in. So I think we're living in that That world and what you and I are doing today, we're saying, yeah, we didn't come up with the notion that there's a mainland and a cloud land via. You know, we, we simply put names to something that people were already dealing with. Yeah, but it's like it's binary, you know, it's like when you, when you, you know, reach the border for this border of the mainland, then you're in cloudlandia. Dean Jackson But what you're. Dan Sullivan What you're suggesting is Well. That may be true for most people, But in fact it's possible to create a third zone that lies between Mainland the mainland and cloudlandia. Dean Jackson That's the truth. I look at them as the layers there. You're absolutely right. Yeah, it's the one that. Yeah, it's the thing that puts it all together. Dan Sullivan Yeah, It's interesting, this thing of technology and the book, the quarterly book I'm writing. This is quarter 35, so this is book 35. And it's called Training Technology Like a Good Dog. Dean Jackson Okay. Dan Sullivan And it's really getting interesting and I'm doing some reading on the topic of. has anyone else made this connection between technology and dogs? And a really nice piece, an academic piece, pretty recent, it just sort of came out And it makes the claim that dogs are in fact humanity's first technology. And this is the thinking this is the thinking that it's the first time humans have taken another species. You know, have taken wolves and done a deal with them, you know. Basically, but there was no such thing as a dog until there was a collaboration between some canny wolf and some you know response of human being And together they created a new creature on the planet called dog you know, And so so when you look at, you know all the various shapes and sizes of, you know of dogs. I live in the beaches area of Toronto and there's a boardwalk about a two minutes away from our front door. And I go down and walk and boy, they sure come in a lot of different varieties but it's all a creative, but it's all a created species and did not pre exist before humans and another species did a collaboration And I says therefore how have we done with the technology called dogs? And we've done, we've been very creative. You know, we've been very creative. You know I mean it's, it's hard to you. Don't see them often, but sometimes you see a chihuahua down there. You know which are, you can hold in your hand. And I ran into one I had never seen two weeks ago, called a Leon burger. Okay, never heard of it And it's a German dog. Dean Jackson It's a St. Dan Sullivan Bernardish As a matter of fact, I think it's a it's bred from. it's a combination of putting the St Bernard and several other mountain work dogs together called. Leon burger, and it's arguably the biggest, the biggest of the breeds, and they weigh in at about a hundred and forty, five hundred and fifty pounds. They're a big, big dog and very, very tranquil, you know very tranquil, very, you know, very easy to get along with. And I said well, somebody you know, some back there, series of people says let's get a really, really little dog. You know one you can hold in your hand And you know. And and somebody else said you know what we do, we need a bigger dog. We need a bigger dog. But you have to realize, is you're, you're dealing with a technology that was actually created by human beings in the first place. That's amazing. Dean Jackson It was made. Dan Sullivan they're made up, Dogs are made up. Dean Jackson Yeah, i think you say. then what would be the next collaboration? that paved the way for us to collaborate with donkey and oxen. Dan Sullivan Yeah, Pigs cows, you know yeah yeah, but my feeling is the knowledge of developing dogs then led to you know, led to you know all sorts of you know domestication of animals, just spread very quickly after they cracked the code, after they cracked the code on dogs. Dean Jackson Think about that All the yeah, the golden age of carrier pigeons and falconry, and yeah, parrot, we opened up a whole new yeah. Dean Jackson Yeah, a whole new world. Yeah, yeah, i think you're on the front. Dan Sullivan There's a, there's a, there's a parallel weapon. Well, this is the only topic that Peter Diamandis has ever asked me to share at A360. Dean Jackson And. Dan Sullivan I wasn't asked to come on stage, i just did a little 10 minute riff. Dean Jackson Yeah. Dan Sullivan But I said, you know, i had 10 minute riff there And that was, you know, six, seven years ago And but it's, it's been one of those. It's been like a piece of food that gets caught in your teeth. You know, my tongue's been working away for the last five or six years And I've been saying, you know, i think there was something in that little riff I did there. Dean Jackson Yeah. Dan Sullivan That will be useful now when we talk about the technologies that we have right now, and what I've established in the book is that you don't get a good dog unless you establish completely and take responsibility that you're the owner. Okay, and my sense is the same thing with any technology, but especially the ones that were are you know are the hot numbers in Cloudlandia. Dean Jackson I love it. Dean Jackson I mean this is such great. I can't wait for that one to come out. Dan Sullivan Yeah, and you know the book. The book surprises you, i mean, as you go along. And. but the central thing is, i mean it's it's a bit of a diversion, because I'm talking about dogs and I'm really talking about you know, and I'm talking about technology, but it's actually a diversion. What I'm trying to emphasis is what does ownership mean? Are you a human being who's actually taken ownership of yourself, because it makes a lot easier than to be the owner of a dog and the owner of technology? if you've actually taken ownership of yourself And I think that Dean Lambea is a statement I've taken ownership of this territory. Dean Jackson I think that's right And all that that entails And that's the part of the best thing. If you did inherit a land or took ownership of it, part of the great joy is exploring the territory. That's really what Well, i'm putting yeah. Dan Sullivan And the other thing is putting your mark on it you know, Yeah. I think, that's amazing, Yeah, And the land rush. You know they had the homesteading act. It's an act of Congress. And then the various states would have land rushes, They would be territories and they had goal to be a state. Oklahoma is the very famous, you know the very famous example. And so it didn't have Oklahoma, the Oklahoma territory, which was borrowed from the Native Indians who were there. But they were Yeah, but they were very deficient on property lines, they were. They were very deficient on surveys, you know, and they said it was their land, but there was. They didn't register it, you know they didn't you know they didn't go to the, you know to the Native Territory Registry Office and register it And so got a certain date. You know the financial interests and the political interests in Oklahoma set that up And you have to get in agreement with the federal government that you're doing this. You know it's a teamwork thing but on a particular day you could line up at one border of Oklahoma. You couldn't do it from all four borders. You could do it And there was a gunshot or a cannon was off, and then you would go to claim a hundred, a hundred, i think it was a hundred acres hundred acres And you know, and you had to survey it in, you had to put the survey lines in and you had to put stakes, stakes along the way, and you, they had surveyors who were helpers and they would, you know, give the, you know from their understanding, the, you know the specific latitude and longitude. And then they had a registry office and these were movable registry offices because it was dynamic action for like a six month period And by the end of six months all the land was registered, all the land in the state was registered, and then you know, and then they invited people to move in to the potential new state of Oklahoma and once they got a population that was equal to the state of Rhode Island, they could petition for statehood, and that's how the state got created. Dean Jackson Isn't that interesting? I there was a great movie. There was a great movie called Far and Away and it was Tom Cruise and Nicole Kidman and it told the story of them coming from Ireland to Oklahoma, to America, where they're giving away land. They saw flyers in the, you know, in England or in Ireland and decided that they would make the track over and start a new life in America. Yeah, it was a very fascinating thing And it's interesting how the Oklahoma Sooners the Sooners got their name because some of them, as you said, before the gun went off, they went in. Dean Jackson Sooner and already, already. Dan Sullivan Yeah, they yeah, that's why. Yeah, that's why the The name has stuck, you know and I'll go home, Yeah and because they were Too soon. they were too soon, Yeah that's right, Yeah that's they had already. They were already there and then they hit, but and then, if anybody else came, they Suddenly emerged and said no, no, we've staked up this territory, we've already done it, you know, and and Everything else you know, like Italy, i was on a bus in Italy and it was on the Amalfi coast, which is a spectacular, you know, spectacularly beautiful part. But we weren't on the coast, we were in a town and I was sitting the closest a passenger could be to the bus driver, so he was on Left, because they, they, they, they drive on the same way we do in the states, you know, on the same side of the road. And we came in a village where we came down, and then there was a perpendicular road, road we around didn't go through. You had to turn, and, and these client and the sign at the end clearly said Turn right the arrow was pointing right and the bus driver turned left and I said I think that's one way. The other way isn't? he says, mere suggestion. Dean Jackson I'm mere suggestion. That's funny. I love it. Dan Sullivan I love it and that that explains that. That explains Italians approach to all laws merely Yeah. Dean Jackson I thought, by the way, your Go ahead, you're about to talk about you're. Dan Sullivan You're about to talk about me, so I want to hear it fully, of course. Dean Jackson I saw your working genius. Dean Jackson Oh yeah through before. Dean Jackson That'd be a good No surprise, but no is identical. Dean Jackson Yes, we have identical working geniuses. Dean Jackson It's funny, yeah, but Useful. I mean, i've got a. 0:54:16 - Dan Sullivan I found it very useful and we're going to give it to all the free zoners You know we're going to give it you know like we do. We did that with the print, which I find useful in its own way and you know. So you know Strength finder. I find that useful. Cold be very useful. Dean Jackson And you know so. I mean they're like interesting. It would be, or be fascinating For, if everybody in free zone did the working genius and they got a way to combine, to show Like we could show the free zone environment with everybody's strength lit up. As You know, if you need Some particular working genius, these are all the free zone people that are. Dan Sullivan Well, it's really interesting because we just created a tool. Our tech team did the Website on the coach website that's called the who finder, and I like you and you go in and just list who you are. In terms of the kind of kinds of projects you like to work on and where your best abilities are And what your best solutions are and you just listed and anybody else can look at that and contact you. Dean Jackson I like that. I'm just good thinking. Something similar among Looking at the, the VCR assets as well vision capability and reach Assets to be able to be where people have Access, capacity or have need. Yeah, as a framework for collaboration, oh yeah. Dan Sullivan So I mean you could, you could just take the who finder and just expand it to include those categories with credit, with credit given to the originator. Dean Jackson But I think those that would really open up a lot of collaboration. Dean Jackson Yeah. Dan Sullivan Yeah, there's one. I don't know if you've met him because he's a Year into free zone. His name is Chad Jenkins. Have you met Chad Jenkins? I have met Chad. Dean Jackson Yeah, i met Chad and he was in Palm Beach, right. Dan Sullivan Yeah, yeah, and he's a multi-company man and in North Carolina. But he in one year has stripped out all of his Activities except collaborating with other people, mainly in free zone, mainly in free zone And then adding their capabilities to the companies that he owns. I like that. Dean Jackson Yeah, yeah, yeah. Well, let's come up. Dan Sullivan Let's just sum up a little bit, three things that emerged and you're thinking, since we started at the Top of the previous hour, what let's come through? that Takes what you were already working on further Well. Dean Jackson I like this idea of You know, claiming your and via. I think It's a really interesting concept, but if you take it like a, a new territory to be explored and mined for all the best resources and outcomes, and I Think there's, i think there's really something to that of thinking of it as Property, you know well, I think the the interesting thing about it It isn't that other people have to know That have to know because they can't They can't right the whole point is do you claim it for yourself? Yeah, I Think that's amazing, like I think there's so much of our. That's really where we spend the most time, you know. I mean, it's there, the It's what shapes everything. You know so much of our life experience is our internal, whether we recognize it as that or not, but where our attention goes well, and I think the other thing that is very crucial about this, and And we didn't really get into that, but since That, i'll just use my own example. Dan Sullivan For a long time in my life I didn't claim my India. I didn't and, but I beat myself up For being there rather than being either in the mainland or in clockland. Dean Jackson Yeah right. Dan Sullivan The meantime I was in Dan Dan landia. I thought it was a waste of time that I you know why are you doing this? Dean Jackson I mean, this is wasted time, this is wasted effort you know why you, why What teachers and authorities kind of beat it out of you. He's always yeah, he's always got his head in the cloud. He's always down. Often, if he's often his own world. It's always beaten out of us as a negative thing. Dan Sullivan Well yeah, or or we tell other, we give other people permission to beat us up Yeah. Dean Jackson Well it's true, right, yeah, i mean. Dan Sullivan I mean it's interesting, I think that It's. It's a new world that we're in, but my, my sense is that it really starts, and I'm I feel good about description. You know that Professor Bloom gives that this really really started with Shakespeare. Shakespeare is the first human being to Open the door That this is available to you know, he's, he's available to you. What's really, really interesting, he comes across as a very tortured soul. So I think he only went halfway with this idea. And that is he says we, we need to worship Shakespeare by this. And I said, no, you got to use Shakespeare as a working example and then, in your own realm, do What he suggested you can do and I get the sense that that he didn't do that. He didn't do that. You know he, you know he turned it, you know he talks about it in almost like religious terms and I said, right, yeah, it's like. It's kind of like you have a retrieval dog and You shoot and you kill the duck. You know the duck fall and then you then you point to the pointer. You know you point to that, and instead of going and getting the duck, he looks your finger. Dean Jackson Oh, right Oh. Dan Sullivan Mighty one, Oh mighty one. I love it when you point you know yeah no, no, there's. There's a project here, You know. Go do what, go do what you're supposed to be doing. Dean Jackson Yeah, and I get it. Dan Sullivan Yeah, i got it feeling with I got a gold mine out of this and Yeah, claiming your andia that's the exactly right. Dean Jackson I got a gold mine out of this, and I got a gold mine out of this, and I did, yeah, claiming your andia. Dan Sullivan That's the exactly right. That's just the t-shirt that we're going to, that's right. I mean coffee cops bumper sticker soon. I mean there's the universe Emerging anyway, Same same time next week. Absolutely, i wouldn't miss it. Dean Jackson Alrighty, thanks, dan, okay. Okay, okay, dean.

In today’s episode of Welcome to Cloundlandia, we discuss the intersection points of Da Vinci's genius and the current digital age as we explore the origins of technology and its impact on society. &nbsp SHOW HIGHLIGHTS Have you heard of psychological geometry? It's a way to understand the rules that govern our psychological world, like everything is made up, no one is in charge, and life isn't always fair. By understanding these rules, we can stay calm and cool and seize opportunities to lead in our niche or community. It's all about finding ways to thrive amid chaos. Richard Rossi's Da Vinci Experience sounds pretty cool - it featured presentations by Dave Asprey and a pediatrician expert in age reversal through supplements. Talk about a unique event. The Kaufman Protocol is all about age reversal, and Richard creates action plans for attendees of the Da Vinci Experience. It's all about finding ways to live our best lives, regardless of age. Ed Shulack is an architect turned CEO who built a network of companies inspired by Leonardo DaVinci's genius and ability to cross borders. It just goes to show that inspiration can come from anywhere. Technology has been shaping the world for centuries, from the invention of fire to the latest advances in AI and machine learning. It's amazing to think about how far we've come! From the microchip to the iPhone, technological advances from 1950 to 1985 have profoundly impacted society. It's fascinating to think about how much has changed in just a few decades. There's a lot of debate about where technology will take us in the future - will it lead to a utopian singularity or something else entirely? Only time will tell. Dan has some exciting plans, including setting up a genius profile and exploring training technology like a good dog. It's always great to have new goals to work towards. Embracing technology and AI as teammates can be a game-changer for productivity, creativity, and success - whether you're an individual or a business. It's all about finding ways to work smarter, not harder. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT Dean Jackson Mr Sullivan. Dan Sullivan Five Star General Jackson, oh my goodness, here we are. Dan Sullivan Every week that goes by that I don't talk to you, I add another star. Dean Jackson Okay, the Five Star General, I like it. Well, how was your adventures? You've been everywhere, haven't you? You went to Phoenix, you went to Austin, you've been, yeah. Dan Sullivan Well, we were in Sedona the week after, joe. And you know it's a beautiful, beautiful place. And then we were in Austin and we had a chance to go visit Tucker Max, who you know he sold Scribe probably a year and a half ago, and then he bought himself a 50, 58 acre ranch, and so, and he's a rancher, he's a rancher, and he looks like a rancher. He's the home parent, and Veronica is expanding his national network of nurse practitioners all across the United States because it's a big item. They got him right now. And then we went to Richard Rossi's Da Vinci 50. Which was terrific. I mean, it was really, really terrific. Dave Asprey was there And had a good catch up with Dave, Yeah, and then came back here and you know, and I had a busy week. We had a holiday Monday because it was Victoria. Day here and here in the colonial realm of Canada. The Canadian colony. And anyway, and so then back to work and it felt good. It felt good I had two free zones, connectors and I had a 10 times connector and we started book 35. The next book just coming back from the printer this week is I think I've talked to you about the geometry for staying calm and cool, geometry and quotation marks, because this isn't about spatial geometry, this is about psychological psychological geometry Right Yeah, psychological geometry. Dean Jackson There's three rules. Dan Sullivan Three rules controls psychological world. Everything's made up. That's the rule number one. Always has been is now well in the future. Number two is no base in charge. Okay. And number three life's not fair, Life's not fair. So the three. you put those three together and you get suddenly calm and cool And you begin to realize that everything's made up, so you can make up new things. Nobody's in charge. So there's nobody's permission to ask whether you can make up new things, and anything you make up is going to be advantageous to somebody and unfair to someone else. So just forget about that and just make up new things that other people find useful, and you're clear and free. Dean Jackson This is the best. What do? Dean Jackson We've talked about those things, those concepts, and I just can't. I have to wrap people's. One of the great things that I always get people to think about is that self-appointment. You're getting people to appoint themselves to the position and you take something. I think if you're taking a, you're organizing a group of people. If you're aiming to be a hero to somebody, you've got a group of people that you're aiming to be a hero to, which is one of your great thoughts that I love. And I had a guy I did a breakthrough blueprint this week in Orlando And I had a gentleman who he he was very popular in a niche of electronic controls for, like, semen and honey well, and these things that control all these air qualities and systems for enterprise level things, big office buildings and hotels and all that stuff. So it's kind of a small audience but he's kind of like the most known guy in the field. He's the only one that's kind of organizing the community. And I said you know this will go all the way and just like, appoint yourself to be the mayor of control town and start acting like it. There's nobody appointing anybody to the position of doing anything good, especially when you're like connecting people. You're connecting people in a good way. Everybody's very myopic, everybody's very only focused on what's in it for me, on their own sort of thing, and as soon as you start thinking about what can you do to help them or achieve what they're looking for, the whole world changes. Nobody, that's one of those. Life's not fair. It's not fair that well, wait a minute, you're not, you're just helping them get there. That's not fair, you can't do that for free. Dan Sullivan There's a certain thing that's not fair Yeah, I had somebody on one of the connector calls last week say you know, I'm not perfect at what I'm doing, and I said, oh, you are. I said why don't you just solve that perfection problem? Just declare yourself perfect and now improve it? Dean Jackson There you go perfect. Dan Sullivan That's so funny, yeah, perfect. Dean Jackson I liked the book title that you came up with for a future potential book from Genius Network. We were talking about AI and I believe the title you came up with was why AI doesn't matter, or something like that? Dan Sullivan No, I've actually nailed that It's not. AI I've actually I made it broader, i just made it technology period because AI. Oh okay, yeah, ai is just the 25th thing over the last 50 years, that's going to change? Yeah, this is it. Now everything changes and I said well, this is number 25, and there went the. AI. We didn't have the first 24. I mean, there is a genetic heritage here. Yeah, this goes way back, Anyway, by just technology. and so I came up in the only talk I ever gave Peter Diamonis's story about AI in 1960, was he. I mentioned that we already knew how to deal with technology a long time ago, because docs were actually our first technology. Way, way, way back. People mastered fire and then they figured out you should be near a river and they took. But the docs and this is before agriculture Dogs were domesticated before agriculture and dogs is actually a creation. There were no dogs, There were smart wolves and there were smart humans and they did a free zone collaboration and we came up with this thing. We came up with, this thing called dog, and that's anywhere between 30,000 to 40,000, they're not, because it seems to have happened independently. One of them happened in Europe and they know, another one happened in Southeast Asia And they're genetically different. so they know that the it was a different source, the wolf, different wolf genes in the two dogs, but anyway. so anyway, i just titled the book Training Technology Like a Good Dog. Dean Jackson Oh, that's so good, there you go. So technology doesn't matter. Training well, no, you have to be the alpha and you have to be the alpha. Dan Sullivan In both cases You don't get a good dog, unless you're the alpha, because the dog wants you to be the alpha. The dog Needs you to be the alpha because they're pack animals and they got to know what their, their rank and role is, you know? yeah and and technology. You have to establish that you're the alpha here and technology has to prove it's Worth. It has to prove its usefulness and and You know, and so. But, for example, you know just one. I know we're going to get into the AI Conversation here, but we just hired Evan Ryan to train our whole team. He's got a succession zoom Program that's called AI as your teammate. Okay, so Mm-hmm, which I thought was terrific. Yeah. Dan Sullivan Yeah, and so he's going to take everybody. But you just work on what you're already working at and he shows you that there's part of what you're working at that AI can be the teammate, Okay and yeah. So it's two hour sessions and we have six of them. And then you know and people don't have to do it, but they have to understand the consequences of that you know, and You know AI is not going to replace you. Somebody else who knows AI is going to replace you. That's exactly right, yeah, yeah. Dan Sullivan Yeah, so, so. Anyway, that's my report general. That's fun. Dean Jackson I've had. So I had a couple of mainland meet-ups since we've been on on Hey the I had. Lear Weinstein was down in Orlando a couple weeks ago Oh okay, and so we got. We had brunch at the four seasons for about five hours, just, you know, meeting up and talking about all kinds. Dean Jackson Yeah, I think he's. Dan Sullivan He's. That's not far away. I think he's in Atlanta mostly. Dean Jackson Yeah, he's yeah, so they've been. They were down at Disney At the four seasons, here at Disney World. So I made my way from the four seasons Valhalla over to the four seasons Orlando And we had a wonderful. We had a wonderful brunch. I got to meet his wife I don't know if you've met. Dan Sullivan Yeah, I met her. I met her at. She was at the. Annual genius genius network last year, so I met. Oh, okay. Dan Sullivan It was either last year or the year before. I am not quite sure. I think it might have been the year before and Yeah and but Lee are super sorry, he's, he's a he's also a wonderful human being. Yes, really. Dean Jackson So that was like good, i've you know, we've known each other, we've had some connection on online, so this was first one I've ever really spent any meaning and I think he's starting a mastermind. Dan Sullivan I think he's starting a mastermind group. Hey, I mastermind group Yeah. Yeah. Dan Sullivan Yeah, and then I Told Lee are yeah, you're bit. Number one obstacles in light is that you're good at everything you Put your mind to. Yeah. Uh-huh. Dan Sullivan Yeah, I said I don't have. I was saved that problem at birth. Dean Jackson Yeah, we had a good. We had a good talk about that exactly we did. He went through. We share the same profile in the Working genius. I don't know whether you've gone through that one. I think I've mentioned it to you. James Drage turned me on to it and I find it very Use this is a program. Dan Sullivan There's a program or a profile. Dean Jackson It's a profile similar to Colby, like that. Dan Sullivan Oh yeah but it doesn't. So you answer a whole bunch of. You answer a whole bunch of questions, right? Dean Jackson You answer questions just like Colby. It really takes 10 minutes to fit. Dan Sullivan I'll do it. I'll. I really I'd love to see what you know I will do? I will do this and I will record the results. Okay, perfect. Yeah, it's working. Geniuscom or something like that. Dean Jackson That's it. Yeah, i think that's where it is, but essentially it's. It's what your, what you're working genius is basically like what You, you play and it spells out. There's six elements that spell out the word widget, and each of them is a different genius. So W is wonder, and that means that you have a Genius for looking at something, seeing all the ways that it could be improved. Right then I is invention, where you have a genius for Making stuff up to, to create you solution to things. Dan Sullivan Every everything's made up and including a new program called working genius. That just got made up right. Dean Jackson And then D is discernment, which meaning you have the genius of knowing what's the right thing to do in this situation. And G is Galvanizing me, gathering all the people and the resources that you need to be able to do something. E is Enablement, and that's about supporting the You know, the team or the property, or making sure everybody has what they need to be performing and doing their portion of the project. And then T is tenacity, and tenacity is Be like the equivalent, probably a follow through, the ability to Cross all the T's and dot all the eyes and drive something to completion, and Dd all of it in order to get any Project done. But two of them are your genius that you like thrive in those two, and two of them are Your worst, your kryptonite kind of thing. So for me, i am your. Just wow your wi I'm discernment, discernment any mention, or my top two, and double you as a third. Yeah. So that's funny, but that's it's like it makes sense that that's the, you know and it fits, before it really does fit, because when you take it I think you'll find it very interesting. Dan Sullivan Well, you know it's kind of funny. I was just looking at dividing widget into two parts W-I-D and T-E-T. And who not? how That's? Dean Jackson exactly right. It's weird. Dan Sullivan I'm with it, but somebody's got to get it. I'm with it, but somebody's got to get it. Oh, that's funny. Dan Sullivan Here, boy, that's exactly what it is. Here's a new one boy Here, That is so funny. I'm going to be all over that. I'll have that done by the end of the day. I'll tell you. Okay, perfect. I'm flying to London tonight. Dean Jackson I was just going to say. I hear you're flying to London. I fond memories of London. Dan Sullivan Yeah, but Babs is down with some sort of you know coughing thing today. So she just decided to stay home and get mended, and we've gotten a lot of useful suggestions from David Hasse, who's our number one medical number one medical. He's got to get some help actually help And so she's going to explore these these weeks, but she doesn't want the travel. really, you don't want to get something that tires you out. Speaker 1 Right. Dan Sullivan You know when you're you got to stay put and let your body do the healing, and so she just. so, instead of it being 10 days, i'm just going to go tonight and I'll be back on Friday And I don't have I don't market in live sessions anymore. That's all done on. that's all done on Zoom which is just such a great thing, And and so I, thursday in London we have the we're at the Berkeley Berkeley hotel which is out there, and you know, in May, pier Kensington, that area yeah, in that in that area. So, I have all the non 10 times in free zone in the morning and the 10 times in free zone people can be there, But in the afternoon I just have. UK, not UK clients, but people who would go to London for their, you know, for workshops, workshops right, yeah. And they're either on the virtual 10 times or they're going to London or and a lot of them come to the United. They come to Canada and the United States and the free zone, of course they come to, that's Gary and, and Guy and Gary are the first to the and Peter Buckle. Peter Buckle is a free zone. And then we had Helen, who is from Newcastle, but her both her parents died and she's at all landed on her. Dean Jackson So taking a year up. Dan Sullivan Yeah, so anyway, we're yeah. So anyway it'll be a quick trip and then I get back, and you know we've only gotten back until the following Tuesday, so picked up some days, you know. Mm, hmm. Dean Jackson Yeah, well, that's the dressing. So what was the highlights of your Da Vinci experience? Dan Sullivan Rich, I tell you, Richard has created a gem. I actually created a gem, And so this is my second one, and it's essentially two and a half days. You start on Wednesday at lunch and then you go and, and so we had three or four really, really great presentations, including Dave Asprey, the marvelous presentation But one of them was this woman. She's great around you, She's I think she's in you know, she might be in Boca Raton or something like that and she's really the the leading expert on using supplements to reverse your age. These are supplements and she's got a thing called the Kaufman protocol. That's the name of the book. I think that's the name of her book, but I think she was a pediatrician. She just got fascinated in this age reversal thing and she's a terrific presenter. And what the neat thing about Richard is that she was there on the Wednesday afternoon, she spoke again on the Thursday and she spoke again on Friday. So he can take a present. Dan Sullivan So, and what? the last one is action to take. You know action to take, So he sets it up, So it's free, but you get an overview and then you talk about where the breakthroughs are, and then you have an action plan. So he's, it's beautifully curated. I mean, Richard, Richard, superb at this and he's, he's he's the most laid back. You know, friend of the front of the room I mean he's and he's got that, you know, devilish sense of humor, and I mean he's got very, you know, he's sort of pick, he's self self humorous, he tells jokes about himself And and so. And then we had an amazing person and this one wasn't recorded because there was a lot of inside organizational knowledge on it, and but it's a guy named Ed Shulack and he's a marvelous person And he was an architect and then he got an idea and this is just kind of shows you where his mind was. He was an architect and, you know, successful, but then he I think Trump was the big thing, but Trump started, and I think it started before Trump, but Trump really went gun hoe with it. No, no, it was way before Trump, because he started this in the 80s, you know 70s and 80s And what it was is the United States established a thing called tax free trade zones. Okay, and there's I think there's about 20, 25 of them in the US now, here in 2023. And what it is? they're a tax free trade zone, so it's places where companies from outside of the United States could come and present their you know their goods here And they have factories there, so they can. You know, business can. Things can actually be created in business. But what Ed got the notion of? in the last 70s is that virtually all the airports, the major take. Orlando, for example, take. Miami for example, that almost all the big airlines airports in the US airfields were had a lot of farmland around them still. And so he went up, bought up, he bought up all the farmland, Okay around any broad. Okay, oh yeah, and so he, and so he essentially owned the land that the trade zones were on, and, and essentially, and then when he was 55, he sold out for a humongous amount. And then he, he lives in Detroit and terrific, just, and very, very quiet, very, very quiet, very like isn't it wonderful that I get to do this, but what? he did is that he was starting to get into the Regenerative Medicine. You know that was starting to develop and he met Peter Diamandis and he said you know, i'm just going to see who the dozens and top people are in this field. I'm going to have an invitation. I'm really good at organization or anything. So I'll give you three, three months of my time if you'll just inform me of everything that you're doing. Okay. And and he did. You know with what's his name? the guy who did the first gene map, craig. Venture. Dan Sullivan Yeah, craig Venture, he was the first one Yeah. So, anyway, he's got great CEO capabilities. This Ed Sheeran like does. So what he did was he started seeing where all the startups were along this way and he'd fund startups, and then he would buy startups and put together funds that bought him up, and then he started creating these networks And his inspiration was Leonardo DaVinci, because Leonardo crossed over borders. Speaker 1 It was a big thing, you know he did. Dan Sullivan You know, in the morning he'd paint the you know the Mona Lisa. In the afternoon he'd create a new weapons system, and then in the evening he'd create a new architectural widget, and then, you know, and then the next day he'd do other things. You know, he'd take a body apart and everything and do the drawings totally illegally and and everything else, and then he'd trade something else. And he said all real breakthroughs are where you're crossing a border from one world to the other. It's almost like crossing from the mainland to Quadland, you know as a crossover. Yeah, and now he's got this. He's got four groups of companies. You know, he's probably combined about 23 companies, but he's organized them and all integrated A lot of them in the Boston area. And we met him two years ago, we were on Peter Diamandis's longevity trip in Boston, and then he got up but he only got, like, you know, a lot, a lot. You know, you only got about 40, 40 minutes or so, but here he had like two and a half hours and then he stayed and you know, and by asking him a question right at the end, which fascinated him, i said Ed, we know what you've done since 55, but what were the five capabilities, the stack of capabilities that you put together before 55 that make you probably the only person in the world who can do what you're doing. And he found that fast. He found that and he named three of them. You know, like when he was a teenager, when he was in his twenties, when he was in his thirties, but there wasn't time to get the other two out. So at dinner that night he said I like to explore with you You're thinking on this because I hadn't thought about the connections between these things as it relates to me now. And he says my mind is kind of going a little bit crazy with this, so can you give me a call and we'll finish the other five and then tell me what I should do with that? So he gave me his card, so I'm going to give him a call. Dean Jackson Terrific guy, i mean just marvelous person That's so great, and how old is he now? Dan Sullivan I'm just trying to think right now. I think he's probably late, 60s, 60s, 67, 68. Yeah, yeah, i mean kind of guy. you know, he's the kind of guy that a 79 year old can help out, right, exactly. Dean Jackson You know these young people, they, you know yeah these young people, you know they're. Happy birthday, by the way, You were oh yeah celebrated your birthday while you were gone? Yeah, last Friday. Dan Sullivan It was the last day of the Da Vinci, that was my birthday and they gave me a wonderful treat. They gave me three sliders with birthday candles out of each of the sliders. Dean Jackson I saw that. I saw the video. Yeah, that's close. Dan Sullivan Plus, plus, you know a big dish of coleslaw. of course You have to have coleslaw if you're going to have sliders. And major food groups. You know you've got to have the major food groups there. Dean Jackson Well, you know, I told somebody posted it in the. You had a birthday earlier. That's exactly right. Yeah, so we're both. You caught back up again. You're 22 years ahead. Yeah, there's a couple weeks when you've. Dan Sullivan You chronologically kind of try to close the distance, but then about two weeks later, right, i return things back to normal. Dean Jackson That's exactly right. That's exactly right. I was realizing, talking with Luba, we were, i was explaining about the What's really been a profound thought for me. I've really been giving a lot of time in my journals and thinking about guessing and betting. That's been a big That's been a big thing like an eye-opener. It's such a simple thing but profound when you really think about what the implications are. And I haven't thought about it, we've been talking about it. But I was going back thinking 25 years. We were looking like 25 years ago 1997, i moved to Florida, so 26 years ago now We were thinking even about 25 years. And then your birthday. I was showing her the Blider post or whatever, and we realized the distance between 2000 and now. How fast that's gone, that distance forward now. And I'll be 82 years old, lord willing. That's the big thing, right? What an amazing. Dan Sullivan Actually Dean willing. Speaker 1 Yes, exactly, that's exactly what. Dan Sullivan I'm talking about. Dean Jackson That's exactly what. Dan Sullivan I'm talking about Dean willing. These are two different roles. Dean and. God. Speaker 1 That's exactly right. Dean Jackson That's right. We don't say Lord willing, and the Creek Stilts ride. Speaker 1 That's the Dean willing. Dean Jackson You're absolutely right, but you think about that just amazingly, it's a different. Those middling 25 years from 30 to 55 is a different 25 years than 55 to 80. Speaker 1 That's really good. Dan Sullivan I came up with another. it's sort of like it's a new relative of the lifetime extender. Okay, And it occurred to me because I'm almost 80, so I'll be 80 next year, but in the last nine years, since my 70th birthday, which there was a person who I won't say lie, but it was a subterfuge, there was no question, it was a subterfuge who invited me for dinner on my 70th birthday night. And I didn't realize I was going to have dinner with 300 people because you had a role in that subterfuge. Dean Jackson I did. I remember that night. That's so funny. It's so funny how you guys simplified things. Dan Sullivan I won't accuse you of lying, but it was diversionary. There was certainly diversionary. Dean Jackson And if you were award, academy Awards given for that act to get you up there? Speaker 1 hey, gang you want to see the room where I do my birthday. Dan Sullivan We got to see the room where I see it. Dean Jackson Of course I do. yes, That was something so exciting to see as a look on your face. Dan Sullivan I was looking back to that night and I've been far more creative and productive since my 70th birthday than I was from 1 to 70. I'm just establishing that Now I've set the goal that when I'm 89, the creativity and productivity during my 80s will be greater than everything that happened before the 80s. It's a really nice structure because you're already at the top of your game for a lot of things and probably you just have to keep multiplying with your top of the game stuff. Dean Jackson Yeah, you look at your like it has been quite an amazing 10 years. You went literally from that was sort of on the cuff of you had just started the 10-time program, basically a few years into that. Then you created free zones in that period of time. Now you're exclusively free zones. Dan Sullivan Yeah, i'm still doing the 10 times connectors, which is proven very valuable. I'm still doing that. I've committed for 24 because I've really enjoyed the ones. I gave everybody a commitment when I do it to the end of 23,. But I really want to do it because the fact that I'm coaching these little two hour sessions is pulling people from signature into 10 times and it's moving 10 timers into free zones. I'm creating new tools too for the 10 times program. It's all good. It's so funny because my team was saying, well, there isn't time in your schedule. We've looked at the schedule for the rest of the year and I said, well, you know those dates aren't in cement. I said these are suggestions of how I could spend my time. I said, but this is all in the I'm a 10 quick start. I said this is the most negotiable human being on the planet. Is a 10 quick start. Yeah, because something new is always more interesting than something that's already scheduled. Dean Jackson Yeah, amen, yeah Well, that's it. Dan Sullivan So I said I said don't look at the schedule and say Dan doesn't have any time. Come and talk to Dan about it and Dan will look at the schedule and say, well, we can move this to here, We move this, and we pre up three hours or four hours. We can always, you know, I mean anywhere where I've made a commitment, like it's a workshop commitment, that's fixed. Yeah. And you know, or a 10 time connector call Yeah, Or where I'm attending to something and I, you know, I've given my commitment I'm going to do it. But if it's just internal, you know it's internal things, like you know, I said, that's come and talk to me about this. Yeah, i have a Lillian. Come and talk to the decider. Dean Jackson Right It was so funny. Lillian forwarded me her email with back and forth on getting up on the schedule because she had taken it off the calendar. Yeah, And then back then was explaining to Lillian how she had the conversation with you and you said where's my Dean Jackson podcast? She said, well, I think you're leaving and you're getting ready to go to London. Dan Sullivan And I said you know, i said you're thinking about how long it takes Babs to get ready for London. Speaker 1 You're not thinking how long it takes me to get ready. Dean Jackson I said Babs, i'm ready right now. Dan Sullivan If we're leaving on Sunday night, Babs is starting on Saturday morning. There's no time for anything else. Okay, I said I got it down. 45 minutes before the limousine picks us up is when I start packing. I'm already in 45 minutes. You know, I've adapted a total Dean Jackson wardrobe. I said you know, i got three pairs of jeans. I got five long sleeve uniglo, you know, navy blue, black. You know, not black but navy blue. I can't go to black, i can go to navy blue, and then I've got socks, and then I have workout clothes and you know my toilet kit and you know my meds. Yeah, I don't know what else I have. You know how long does that take to go, you know and. I now take everything that I could get by with for a whole week just in my carry on. Dean Jackson Yes, exactly. Dan Sullivan Because hotels have laundry hotels. Speaker 1 Right And everything. Dan Sullivan Right. Speaker 1 Yeah. Dan Sullivan And it's on the plane with me, because last year We arrived in London and 50 passengers didn't get their just didn't get their luck to get their luggage and I said that's never, and you know, and everybody's combating about air Canada. I says big systems are falling apart. As a matter of fact, one of my one of my next quarter, sometime in the not too distant future, i've got a book called big systems falling apart And you know, and I said you know, big systems are having a hard time. Speaker 1 You know they're you know, first of all. Dan Sullivan A lot of their good people are retiring right now because they were boomers and the boomers are packing it in And that was the biggest work generation in the history of the United States And, yeah, yeah, by 2029 they will have all reached 65, and you know they're you know, and you know, and people say, yeah, but you know, they're old people. I said, yeah, they have systems. They have system, they have the institutional wisdom though they've been through. Speaker 1 so many situations. Dan Sullivan They know how to improvise, they know how to adjust and everything else. I said people that they're replacing with people in their 20s and 30s and they're trying to deal with complexity out of a rulebook. Speaker 1 Yeah, Yeah, yeah, that's the. What do you notice in? Dan Sullivan what do you notice, seeing about changes that are actually sticking, because a lot of it is just, you know, it's just ocean, storms and waves, it's not really a long term current. What do you mean on your friend? just noticing? Dean Jackson I mean, you know, i read, yeah, I read. You know, years ago I don't know how many years ago now, but there was a article in the New York Times about the tyranny of convenience And that was that was the thought that they had is that once we as a society experience a new convenience, it's ratcheted in, basically that we don't rarely, we rarely go backwards to hard. Once you've yeah, we're once you've experienced, you know, machine washing your clothes We don't go back to and washing You know it's like that The whole thing. And we've experienced, we've progressed forward Where, you know, you used to have to sit in front of the television at the right time to watch the gun smoke or whatever was on TV at that time. Then we got to the VCR where you could record it and you decide when you want it, but you only could watch the things that you have. And now we've gone through you could basically watch anything, time, anywhere, on any device, and it's really a like see that, as that we're ratcheted in becomes the new norm and expectation You know. And so I think that those but it also I was sharing that I found the you know the stats the most written. They're constantly going up, but the most recent stats that I had heard was, you know, four and a half million hours a day of video uploaded to YouTube into a system that is consuming five and a half million hours a day of video across the whole platform. So the daily needs are basically going they're being met every every two days. It's double the amount of the ability we have to consume it. You know, and I really think that there's, along with chat, what I'm finding chat GPP is going to do now is that, as long as all this content is being created, it's chat GPP. If you think about it as your team member, like you mentioned earlier, you don't need to be able to consume everything to know it, because you've got a super smart team member who has access to all of it and can summarize it or use whatever you need to know. It's a hunting dog. Dan Sullivan It's a. It's a retriever. Speaker 1 It's a hunting dog. Dan Sullivan Yeah, yeah, but. But it's also a sushi chef combined with a hunting dog. Dean Jackson A sushi chef combined with a hunting dog, yeah. Dan Sullivan Yeah, i mean it just doesn't bring you back the animal unskinned. It actually skins it and, you know, breaks out the different meat portions, organizes them, puts packages and brings it back to you. Dean Jackson Yeah, i mean, that's really. that is exactly right And I think that's really a you know how we got here. I think about that whole welcome to uh Farlandi. I'd love to see. I wish the guy who wrote the big change. You know the book that I recommended. Dan Sullivan Yeah, that was a good he would do one on the 1950 to now. Dean Jackson Yeah, that's what I mean And that's been interesting that I, you know, I contend that from 1950 to 1985, there was not as much change as there was from, you know, 1950 to 1950 kind of thing, that 35 years. Dan Sullivan Well, I think the you know, I think the half century is good because there was a tremendous number of breakthroughs before the first world war, you know, and um, yeah, but I agree with you the 1950 to uh 19,. Yeah, 1985 is a good year, yeah, yeah. Speaker 1 That was sort of static. Dan Sullivan Yeah, the world was kind of living off interest. You know it wasn't like that. Dean Jackson That's where. that's where I think we are right now, Like I think we got to where we got to, where you had radio, you had television, you had books, magazines, all of that stuff, automobiles, electricity, everything was that sort of like full maturity, air travel, right, all of it was 1950. We kind of got to that point where all those things were now fully natural and integrated into our society And it feels like we had a, you know, this amazing period of thriving from 1950 to 1985 on the back of that platform. We kind of got used to it and all of the good stuff that came out of people adopting those things. And it feels like in 2000, you know, 2022, here or 2023, where we've gotten to with digitization, everything ever, you know, if you just even take content stuff, um, you know we got from where somebody could create and broadcast television, you know, to people and somebody could make movies and put it, but it was a very few people who were you? know there were only opening television networks, three television networks and you know half a dozen or a dozen movie studios and music companies. All the content was being metered out by a few people in charge right, very capital intensive to set together. But now we're at a point where everybody has access to everything ever written and created or recorded up to now and the ability to create and broadcast to everybody. And I think that we're going to be in a period now of I don't know how long, but I think we're going to see now the emergence of a period of settling down into that right That we're going to. Dan Sullivan I agree, i agree, well, i agree 100% with what you're saying. You know I mean because um and um, there was, you know, a very creative period, but when you think about it, the microchip you know started to become really accessible to individuals. You didn't really have the microchip, except you know where you could actually, i mean, things were improving that you had the benefit of The mid-play-day-to. That's where it started right Yeah, and. I agree with it, but it wasn't until graphic user interface that computers really became useful to you know to people. You know it was Xerox that created it, never used it. Steve Jobs stole it and then Bill Gates stole it from Steve Jobs. You know creative borrowing And you know, and that's all of a sudden the world could have computers. And then out of that, you know, the military had created the internet. It was the, it was the intelligence communities in the military created the internet and they said, hey, you know, we can, you know we can make this commercial. And then they did, and then you had, you know, then you had, and you know the internet was another big, big new capability. And then you had, you could have your phone could become a computer. Dean Jackson You know with the iPhone, but in a way you had to I think you did on the ad with the graphical user interface is really what allowed that. But there was still a learning And I think that where we're getting now, with all of the technology and all the stuff that's available And chat, gpt or, you know, open AI, all that stuff is really like an intellectual user interface where you can just articulate your ideas. You just tell in, you just articulate what you want, and your teammate can go and make all of that happen in terms of creating even all of the tools to access everything that's ever been. Create new stuff to your articulated specification, you know for your projects, you know your project. Dan Sullivan Yeah, and you know, and I just had some thoughts and I, you know people, you know I was talking to the people who you know think that the growth just keeps going more exponential in the future And you know, at a certain point, the singularity, god will come and announce world peace and take care of all of us. You know, and I said you know, i think it's going the other way. I said, first of all, everybody, you know, everybody in the world knows about, you know, chat GPT. I said maybe, maybe 1% have heard about it. I said 99% of people don't doubt. I haven't a clue what people are talking about you. Dean Jackson know right, they're worried about having enough. Dan Sullivan Half the world still kind of a bit nervous about whether they're going to have enough to eat that day. You know they got other things on their mind But I pointed out to somebody. I said I bet 95% of the practical use is being done in English. You know it's not even done in another language. You know, and it's the English speaking. You know it's the main English speaking countries and you know people in India who speak English and other people who speak English, but it's all kind of an English speaking tyranny. I mean, the Chinese, of course, are trying to do their own thing, but who cares what the Chinese do? And you know and the and so it's I think I was speaking and 90% of the 100, you know the 100% are doing it is in the United States, because Americans are that type of people And and I would say the productive people who are already productive without AI are going to become 10 times more productive. The people who are already creative without AI, are going to become 10 times more creative, and I said this is not lessening the equality in the world. This is going to, you know it's going to be, you know, solar system wide that the inequality in the world, and, and but life's not fair. Dean Jackson Life's not fair, that's right. Dan Sullivan Nobody's in charge. Yeah, and everything's made up. There are people. Oh, that feels so much better. I was looking for my Xanax, you know great. Speaker 1 Just disclosure. Dan Sullivan Disclosure I don't take Xanax, i take something else. Dean Jackson Exactly. Speaker 1 Yeah, i take my and I'm even cutting down on that. Dan Sullivan You know I'm, i'm, are you really? Speaker 1 Yeah. Dan Sullivan Yeah, i'm down about, i would say, 40% in usage because, I'm doing this brain neuro potential. Dean Jackson Right. Dan Sullivan And I've shown my brain scan show quite a shift in six months. you know that during the night my brain is sleeping and during the day my brain is creating worse. A lot of it was the opposite, you know, and a lot of it was the opposite when I started the scans and I was doing a lot of creative work during the night and I was kind of dozing along during the day. Speaker 1 I'm not, I'm certain. Dan Sullivan Yeah, so anyway, but anyhow so. And the other thing is that there are certain industries that are going to get pounded by AI and certain industries are going to be supported by AI. But, here's just an example. You know and I quoted this on the program before, but I want to put it in this context between September of 21 and September 22. There was a four million drop in new college students. Okay, so freshman college. Wow Four million, four million, but at the same time the community colleges, which are teaching you know the trades and everything, are going through the roof. They've never gone through an expansion like this because there isn't going to be any AI plumbers, there isn't going to be any AI, you know, carpenters. Speaker 1 Right. Dan Sullivan You're finding that out yourself with your, your force, your force for renovation and exactly. Speaker 1 Yeah, you're, you're not you're not entirely. Dan Sullivan You're not. You're not entirely voluntary renovation. Dean Jackson Right, exactly, Which is just now coming to an end. We still have the dining room, But we just now this week got the carpet finished and everything. Yesterday We moved everything back into place or whatever. So it feels more settled now, but I mean we're not not quite there yet. But yeah, what a three months that whole ordeal Yeah, it took us eight months, took us eight months to get our office back. Dan Sullivan Yeah, yeah, because we had the city water main broke and it destroyed our created the studio, by the way, Yeah, i have, and right along the lines of your friends and you know they gave us and they, you know, our team, karen Scorac, is still touching base and they said we'll give you whatever help you need, you know. so your guys have been just super, you know and yeah, we have a whole. We have a whole new studio, same space. But you know, we've asked the city to repair its water main, please, and put some barriers between the water main when it breaks outside. And I mean, it was 19,. It was put in in the 1920s, so you know, things can fall apart in 100 years and anyway. But yeah, much more great. We have exactly the same space but it's incredibly more productive. We got five studios, we got zoom studios you know right along the lines of the studio that you go to. Dean Jackson Oh, that's so great. That's good news. I meant to tell you know I just had a wonderful surprise yesterday. we were just putting everything back and then Luba had been kind of keeping issues like doing having a little secret from me, but also walked in the door And yesterday afternoon, just a surprise. He had come over from Amsterdam and was in Miami. But he came up for came up yesterday and just walked in. I had no idea he was coming. So it was such a great surprise. It was really good to see him. So I spent the last 24 hours with Matjielko. Dan Sullivan He's so tired. By the way, yeah, tell him he's lucky that you're not a trigger happy American. Exactly That's exactly right Of course you have gates and you have guards where you live so Yeah, and Luba was conspiring with him for the whole arrival, so that was funny. Yeah it was very interesting because you know they're not living in the United States. I've observed that there's a certain level of paranoia DNA in most Americans. They have sort of a paranoia, and generally, is that things are falling apart. This is the end of the United States. That's one of the paranoia. And the other way is they're going to, the government is going to take away all our guns And they're going to start going through the Bill of Rights, the first 10 amendments, and they're going to, they're going to take away all the freedoms that you get from the first 10 amendments to the Constitution. I said yeah. I said I'm a big history buff. I'm running out in the United States. I think this is the 25th time that we're. It's like. You know, this is the technology that changes everything. Well, this is the you know and. I said, yeah, this is about the 25th time that the United States has fallen apart and this is the end. You know, you got to get. You know you got to. You got to do some deep breathing exercise. You know you got to relax. You have to learn how to relax and everything like that. But but one of the things is that I was going back to the AI thing that have you ever seen a site you've given me a great reference today with working genius, but there's a great site called visual capitalist. Have you ever seen that? Dean Jackson No, I have not, yeah, it's free Capitalistcom. Dan Sullivan Siri wants to know if there's anything I can help her She can help me with, and, as always, there's absolutely nothing that Siri can help me with, so I just want her to let. I want her to know that you know usually. I take my. usually I take my watch and I put it in the freezer for about five hours, you know, just to put Siri on ice. By the way, visual cap just plug it in and they got it right there. Speaker 1 It's so great. Dan Sullivan Yeah, it's really good, and they convert all news into diagrams and they and look at the one on AI. who gets harmed by AI? Speaker 1 Okay, and blue collar. Dan Sullivan Blue collar jobs are totally protected. There's not going to be. There might be some. You know some things regarding the organization around blue collar and everything else that'll be, you know, affected, but it's all you know. You do not understand, you never understand. So anyway, she's, she's talking to me again And anyway, see, this is not a well trained dog, this is serious. Speaker 1 Not a well trained dog. Dan Sullivan Okay, she, she thinks I'm going to take her out for a walk. I'm not. Anyway, the anyway, but it's very, very intriguing. And they were just talking about they're all white collar middle management jobs. You know they're you know I mean, some of them are like programmers and coders and everything else, but they're already, they're already getting slaughtered. But but it's going to be basically all those who do a four year or seven year college education so that they can be information transfers, and you know they. But it's basically jobs that have no value creation compared with them. They're going to get. They're going to get slaughtered. Yeah, this is great They have a section you can just go they. They have a, you know an accumulating site for AI. I love it, yeah, yeah, but it'd be interesting. I mean it'd be interesting, it would add to your, you know, because diagrams I mean good diagrams are really useful. Dean Jackson Of course they are. These are, these are world classes. This is great, thank you. Speaker 1 That's a great resource. Dean Jackson So there's some that'll be. we got some good cliffhangers for next time. We'll find out. Dan Sullivan Tune in What will Dan working I'll have my I'll have my, I'll have my working, working genius profile by the end of the day. I can't wait. Awesome, Well, safe trial. I'm not, I'm not, I'm not going to send you the results. We have to wait and. I'll be back. I'll be back. We won't be in London, so I'll be back next Sunday, same time. Dean Jackson I'll be here too. Speaker 1 Okay. Dean Jackson Thank you, thank you, bye.

In today’s episode of Welcome to Cloundlandia, we are talking about how interesting the downward transformation is to people who thought this was in the bag. Everybody talks about the future being predictable through artificial intelligence and big data but the predictions of the last four years could never predict Trump being president, BREXIT, or COVID. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com