Within WordPress

Welcome to another episode of Within WordPress, where we explore the world of WordPress. This time, our guest is Danil Michailovas from Omnisend, a Lithuanian-based company that's also operational in the United States. Omnisend offers an e-commerce marketing platform specializing in automation and communication services. In this comprehensive discussion, Danil talks about the unique challenges and opportunities of running a business within the WordPress environment, focusing on the importance of robust data management, backward compatibility, and more. Welcome to another episode of Within WordPress, where we explore the world of WordPress. This time, our guest is Danil from Omnisend, a Lithuanian-based company that's also operational in the United States. Omnisend offers an e-commerce marketing platform specializing in automation and communication services. In this comprehensive discussion, Danil talks about the unique challenges and opportunities of running a business within the WordPress environment, focusing on the importance of robust data management, backward compatibility, and more. It makes for an insightful episode for anyone interested in WordPress, e-commerce, and website development. The episode begins with an introduction to Danil and his connection with WordPress. We delve into Omnisend and its market around the 2-minute mark and look at Omnisend's approach to the WordPress community shortly after. At the 6th minute, the conversation turns to Omnisend's business model, target audience, and data-driven product features. This is followed by a discussion on Omnisend's customer engagement strategies, including their innovative approach towards recovering lost sales. Towards the latter half of the episode, we delve into the importance of understanding customer behavior and product engagement. The impact of different communication channels is explored, including email, SMS, and push notifications. The conversation reveals the power of data in decision-making, stressing the role of relevance and timeliness in customer engagement. Danil further elaborates on how technology shapes customer behavior and focuses on the challenges posed by platform differences. Later in the episode, the discussion pivots to the importance of timely and reliable webhooks, the handling of backward compatibility, plugin updates, and the structure of the Omnisend team. Tune into this episode for an extensive and insightful discussion, valuable to anyone engaged in WordPress, e-commerce, or website development.

Join us in this inspiring episode of Within WordPress as we dive deep into the heart of the WordPress community with our special guest, Raquel. Known for her pivotal role in organizing WordCamp Phoenix and her dynamic presence in WordPress circles across the globe, Raquel shares her captivating journey from co-founding a WordPress agency to becoming a celebrated Community Manager at Elegant Themes. In This Episode: Raquel's Global WordPress Footprint: Discover how Raquel's passion and involvement have shaped WordCamp events from Phoenix to Europe. Journey to WordCamp Organization: Listen to the stirring story of how Raquel transitioned from a volunteer to a leading organizer, driven by her love for the community. Entrepreneurship & WordPress: Raquel opens up about her entrepreneurial journey during the housing crisis, leading to the birth of a successful WordPress agency. Elegant Themes & The Divi Community: Get an insider's view of Raquel's role in nurturing the vibrant Divi community and her approach to community management. The Diversity of WordPress Communities: Explore the unique cultures and vibes of WordPress communities across different regions and the unifying spirit of WordPress. This episode is not just a podcast; it's a celebration of the WordPress community's spirit and the individuals who make it extraordinary. Whether you're a seasoned developer, a WordPress enthusiast, or just curious about the world of web development, Raquel's story will inspire, inform, and invigorate your passion for WordPress. Tune in now to "Within WordPress" and be part of this enlightening conversation. Your journey into the heart of the WordPress community starts here!

In this insightful episode of Within WordPress, Remkus engages with Nat Miletic, the founder of Clio Websites, in a riveting discussion that spans the breadth and depth of the WordPress ecosystem. Nat opens up about his journey from Europe to Canada and his strides within the tech industry, culminating in a successful venture focused on perfecting WordPress websites for SaaS companies and startups. Listeners will discover the strategic importance of niching down as Nat explains why specializing in a specific market segment has proved advantageous for Clio Websites. The conversation then pivots to the pillars of SEO and content creation, providing practical wisdom on leveraging tools like RankMath and Yoast to fuel client growth and improve web presence. Pulling back the curtain on social media, Nat shares the methodical approach that led to his substantial Twitter following, underscoring the power of providing value, honing your niche, and consistent engagement. Beyond the business aspects, this episode takes a deep dive into the technical progression of WordPress. Nat and Remkus navigate the evolution from basic CMS functionality to the burgeoning landscape of no-code/low-code development, with Nat providing his candid perspective on page builders like Elementor and the significance of the full-site editing experience within WordPress. Join us as we explore the essence of community, the tactical aspects of SEO in web development, and the anticipatory future shaped by WordPress innovations—all within another episode of Within WordPress that promises to arm you with practical insights and forecast the trajectory of web technology.

In today's electrifying episode of Within WordPress, I, Remkus, your ever-curious host, delve into the fascinating world of digital media and WordPress with the brilliant Niels de Blaauw. Niels, a seasoned expert in the field, unravels his wealth of knowledge and experiences with infectious enthusiasm. As we navigate through the conversation, we dissect the intricacies of WordPress's latest functionalities. We don’t just skim the surface; we dive deep. The block editor, full-site editing, and translation capabilities come under our scrutiny. Niels shares his personal anecdotes and insights as the CTO, shedding light on the highs and lows of the company's growth journey. Switching gears, we tackle the crucial topic of website performance. Here, we agree unanimously: performance is paramount. Niels imparts practical wisdom on achieving that elusive balance between aesthetics and speed. We then shift our focus to the user, emphasizing the significance of a stellar UX design and the non-negotiable need for website accessibility. Drawing on our extensive experience, we dive into the turbulent waters of event organization. We dissect the challenges, stress the importance of efficient communication, and leave no stone unturned. Throughout, our banter stays light, our tone stays friendly, and our passion for WordPress shines brightly. So, whether you're a WordPress veteran or a curious newcomer, this episode packs a punch of knowledge, insights, and a good dose of witty banter. Tune in, and let's navigate the digital seas of WordPress together!

Welcome to another insightful episode of the Within WordPress podcast. In today’s episode, I'm thrilled to have a special guest, Ivailo Hristov, a seasoned developer, CTO and an integral part of the NitroPack team, which has been making waves in the world of website performance optimization. Let's dive headfirst into the nitty-gritty of WordPress performance. With our focus on viewport considerations, we're discussing how to step up user experiences. Developers and website owners, listen up - we're also highlighting hurdles in achieving speedy, seamless, and intuitive sites. In our chat, we'll navigate through a sea of tools available for gauging and enhancing website performance. Expect a wealth of insights and effective tips to help you make the right choices in optimizing your WordPress platform. This episode's spotlight shines on NitroPack – what it is, how it's shaking things up, and Ivailo's critical role in developing it. Ivailo unpacks the NitroPack's revolutionary approach to blast away common performance optimization roadblocks. He elaborates on how NitroPack takes speed optimization to the next level, making it achievable and efficient for websites, regardless of their size. This episode serves all – from WordPress newcomers to seasoned developers, and anyone in between. It's brimming with expert wisdom, relatable examples, and strategies that you can put into action. Be ready to catapult your website's performance to new heights. So, tune in, soak up the wisdom, and get ready to transform the speed and efficiency of your WordPress website with the Within WordPress podcast!

This episode features Jonathan Wold, the co-founder of Project Guildenberg. Jonathan is working on solving problems for product companies in the WordPress ecosystem. The main focus is to help these products get distribution, as that is the key to growing the WordPress ecosystem. We talk a lot about project Guildenberg, being generally curious about everything in life, and the WordPress Project as a whole. This is the episode where I probably answered an equal amount of questions as I asked. Guildenberg aims to reduce costs for hosts and increase the lifetime value of the products by aligning incentives and collaborating with hosting providers, The long-term goal is to create an app store within WordPress that is widely adopted, where products can be distributed across different hosts and easily moved between them. Jonathan emphasizes the importance of aligning incentives and fostering collaboration to achieve these goals. The specific type of products Guildenberg works with are those that have good product-market fit but need help with distribution. Jonathan is also passionate about opening up and sharing knowledge through playbooks and resources. While the focus is on products, he also appreciates the service ecosystem in WordPress.  

In this episode of the Within WordPress podcast, Leslie Sim shares her journey from being new to WordPress to building Newsletter Glue, a plugin that simplifies the process of creating and sending newsletters from a WordPress site. Leslie started in 2016 by building websites using WordPress for her digital marketing agency. However, she eventually felt burnt out and decided to shift her focus to plugin development. She met her co-founder and together they created a membership plugin, which later pivoted into Newsletter Glue. Through extensive customer research and feedback, Leslie narrowed down her target audience to medium to large publishers and focused on meeting their specific needs. She highlights the supportive nature of the WordPress community and discusses upcoming developments for Newsletter Glue, including rebuilding core WordPress blocks and introducing multiple newsletters. Overall, Leslie's story demonstrates the importance of customer-centricity and constant iteration in building a successful WordPress product.

In this podcast, I interview Joshua Wold, a designer who focuses on helping companies improve their onboarding in WordPress. Joshua explains that onboarding is the process of ensuring that users have a smooth experience when they first use a software product. He emphasizes the importance of exceeding user expectations during the initial moments of using a plugin or software. Joshua discusses some common problems with onboarding, such as the lack of clear instructions or confusing settings in WordPress plugins. He suggests implementing an installation wizard or providing a short video tutorial to guide users through the initial setup. He also emphasizes the need to balance the promotion of paid features with a good user experience, ensuring that users understand the value they will get from upgrading. The conversation moves on to the broader topic of improving the WordPress ecosystem as a whole. Joshua mentions the need for clearer onboarding in WordPress itself and the importance of hosting companies in facilitating a smoother user experience. He also highlights the benefits of open-source software, such as the ability to iterate and improve quickly. Overall, the podcast provides insights into the challenges of onboarding in WordPress and offers practical suggestions for improving the user experience.

In this podcast I talk with Ian Svoboda about themes and Custom Blocks. He covers how to develop themes and Custom Blocks using the WP CLI, and how to use block types to organise your site's content.If you're interested in theme development or Custom Blocks, this is a must-watch podcast! Ian covers a lot of useful information in this podcast, and you'll learn how to use the WP CLI to develop themes and Custom Blocks. Watch and learn, and don't forget to leave a comment below!

In this episode of Within WordPress I talk with Jason Cohen. Jason delves into the fascinating journey of WP Engine, a renowned WordPress hosting platform. He shares insights into the company's growth, highlighting the role of financial decisions, customer-centric approaches, and a keen focus on overcoming challenges. Join us as we unravel the secrets behind WP Engine's evolution, Jason's ideas behind how he got here, and explore their foray into the international market and the world of headless architecture.