This episode features Jonathan Wold, the co-founder of Project Guildenberg. Jonathan is working on solving problems for product companies in the WordPress ecosystem. The main focus is to help these products get distribution, as that is the key to growing the WordPress ecosystem.

We talk a lot about project Guildenberg, being generally curious about everything in life, and the WordPress Project as a whole. This is the episode where I probably answered an equal amount of questions as I asked.

Guildenberg aims to reduce costs for hosts and increase the lifetime value of the products by aligning incentives and collaborating with hosting providers, The long-term goal is to create an app store within WordPress that is widely adopted, where products can be distributed across different hosts and easily moved between them. Jonathan emphasizes the importance of aligning incentives and fostering collaboration to achieve these goals. The specific type of products Guildenberg works with are those that have good product-market fit but need help with distribution.

Jonathan is also passionate about opening up and sharing knowledge through playbooks and resources. While the focus is on products, he also appreciates the service ecosystem in WordPress.