Within WordPress

Within WordPress with Remkus de Vries
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Aug 11, 2025 • 58min

Diving Deep with Matt Cromwell: WordPress Plugins, Product Ownership, and the Future of AI

Welcome to this episode of 'Within WordPress' featuring Matt Cromwell, co-founder of Give WP and senior director of customer experience at Stellar WP. Join us as we explore Matt's journey in WordPress, his various roles, and his highly insightful views on product ownership and AI implementation. Matt discusses his podcast, WP Product Talk, the insights it brings to WordPress product owners, and a special upcoming presentation at WordCamp US. Dive into an engaging discussion on the implications of AI on performance, security, and the future of WordPress. Don't miss this thought-provoking conversation!
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Aug 11, 2025 • 50min

Community Engagement and Weglot's Translation Innovations in WordPress with Juan Hernando

In this episode, we are joined by Juan Hernando, who shares his extensive experience in the WordPress community. We explore Juan's journey from a front-end web developer to his current role in community engagement at Weglot and as a program manager on the global community team at WordPress.org as well as his involvement with WordCamp Europe. Juan discusses the challenges and rewards of transitioning from client work to focusing on community and events, highlighting the importance of localization and translation in today's fast-paced digital landscape. He also provides insights into how Weglot leverages AI to enhance website translations and maintains the authentic tone of content across different languages. This episode is a deep dive into the complexities and intricacies of managing large-scale WordPress events and the crucial role of sponsorships in sustaining community contributions. Tune in to learn more about the evolving trends in WordPress and the pivotal role of community and collaboration in driving innovation.
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Jun 27, 2025 • 57min

Why WS Form Stands Out: A Conversation with Founder Mark Westguard

Join us in this engaging episode as we welcome Mark Westguard, founder of WS Form, a powerful WordPress form plugin. Mark takes us through his journey from running an agency since 1996 to transitioning into product development with WS Form. He shares insights on the plugin’s evolution over the past seven years, highlighting its unique features, challenges faced, and the importance of customer feedback in driving innovation. Discover how WS Form stands out in a saturated market, the role of AI in web development, and strategies for effective support and community building. Whether you're a developer, a WordPress enthusiast, or someone interested in the dynamic world of web solutions, this conversation offers invaluable perspectives.
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Jun 5, 2025 • 58min

PressConf: Where Business and Community Meet in WordPress, a Recap with Raquel

Join us in this insightful episode of 'Within WordPress' as we welcome back Raquel for the second time. We delve deep into her experience organizing the inspiring PressConf event, which featured two conference days and unique activities like a VIP day and a gathering day. Raquel shares her personal journey, the challenges, and the uplifting moments of the event. She also provides insights into the selection process for speakers, emphasizing vulnerability, human connection, and future tech in WordPress. Don't miss out on hearing what made this conference one of the most challenging yet rewarding for both organizers and attendees. Whether you're a seasoned WordPress veteran or new to the community, there's something valuable in this episode for everyone.
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May 30, 2025 • 59min

The Future of AI for WordPress.org with James LePage

In this episode of 'Within WordPress,' the focus is on AI's evolving role within the WordPress ecosystem. Host engages in a detailed conversation with James LePage, AI Lead at Automatic and co-team lead for WordPress.org's AI team. They discuss the recent announcement of the formation of the AI make team coinciding with WordPress's 22nd anniversary. James shares his journey from founding WPAI to its integration with Automatic, the challenges and triumphs of developing AI tools for WordPress, and his vision for the future with the AI Make Team for WordPress.org. We also dive a bit deeper into such as the functionality of agents, AI tools optimization, and the potential transformative impacts on WordPress's core and user experience are thoroughly explored. This episode offers valuable insights for developers, business owners, and anyone interested in the future of AI and WordPress.
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8 snips
May 9, 2025 • 51min

Talking Tech, AI, and Content in 2025 with Content Strategist Alex Panagis

Join Alex Panagis, founder of ScaleMath, as he dives into the intersection of AI and content creation. From his humble beginnings as a WordPress user in 2012 to leading a digital strategy firm, Alex shares insights on the rising importance of AI tools and the transformative effects on content management systems. He discusses the emerging 'vibe coding' trend and its implications for developers, while highlighting the need for human oversight in an AI-driven landscape. Explore how AI is set to revolutionize the future of content workflows!
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Apr 11, 2025 • 1h 7min

Email Marketing Tips, Strategies, and Insights with Omnisend's Tadas Pukas

In this insightful episode, we dive deep into the world of email marketing with Tadas from Omnisend. We discuss the importance of flexibility, the critical role of data, and how Omnisend helps e-commerce businesses thrive. Tadas sheds light on the core functionalities of Omnisend, including capturing customer data, automation, segmentation, and personalized messaging. We also explore the common misconceptions about email marketing and why having multiple, targeted automations can significantly boost your revenue. Learn how to effectively use A/B testing, the nuances of different e-commerce platforms, and why continuous experimentation is key to perfecting your email marketing strategy. Ideal for e-commerce owners and marketers looking to enhance their email marketing game. 00:00 Introduction and Guest Welcome01:05 Omnisend Overview01:30 Email Marketing and Segmentation08:12 Hackathon Experience12:19 WordPress Staging Environment Manager20:59 Challenges in Plugin Development25:51 Email Marketing Strategies32:19 Capturing and Engaging Customers34:49 The Power of Welcome Messages35:23 Personalized Campaigns for Newcomers36:11 Recovering Lost Sales: Abandoned Cart and Checkout38:17 Advanced Personalization Strategies40:02 The Importance of Data-Driven Email Marketing42:00 Expanding Beyond Basic Automations49:48 Effective Use of A/B Testing56:11 Maximizing Customer Engagement with Automation56:24 The Role of Transactional Emails01:01:06 Capturing Emails and Customer Data01:05:51 Conclusion and Final Thoughts
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9 snips
Mar 28, 2025 • 52min

Mastering WordPress Development: Insights from Milana Cap on WP-CLI, Interactivity API, and More

Milana Topp, a WordPress contributor and engineer known for her dynamic workshops, dives into the world of advanced WordPress topics. She discusses the power of WP-CLI, sharing tips to ease the transition from GUI to command line. Milana also sheds light on the Interactivity API's potential to enhance block development and emphasizes the importance of clear documentation in navigating WordPress. With her unique perspective, she encourages incremental learning and adapting to the evolving block editor landscape.
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Mar 28, 2025 • 1h 6min

Revolutionizing WordPress Development with Kevin Geary

In this episode of 'Within WordPress,' I sit down with Kevin Geary, CEO of Digital Gravy, to discuss the future of WordPress development. Kevin introduces 'Etch,' a new visual development environment that integrates coding and design, geared towards professionals and aspiring professionals. We explore the limitations of current page builders, the importance of a unified workflow, and the game-changing potential of Etch. Kevin also shares insights on the current state and future needs of WordPress, including UI improvements and deeper CMS functionalities. Join us for a comprehensive look into how Etch aims to redefine web design and development in the WordPress ecosystem. 00:00 Introduction to the Podcast and Guest00:36 Kevin Geary's Background and Role01:15 Understanding Visual Development Environments03:23 The Ideal User for Etch06:16 Challenges with Traditional Page Builders08:18 Etch's Unique Features and Benefits13:02 Component Functionality in Etch20:39 Educational Approach and Market Fit32:28 The Genesis of Stable Sites33:18 Adapting and Rebuilding Themes34:09 Challenges with Complex Sites35:29 Custom Block Development36:05 The Role of JavaScript and AI38:29 The Future of WordPress46:09 AI in Development Workflows54:38 The Need for UI and CMS Improvements01:02:37 Reflections and Final Thoughts
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Mar 21, 2025 • 55min

WordPress Block Development. Learn from Ian's Insights, Building Generate Blocks 2.0

In this episode, we welcome back Ian Svoboda from the Generate Press team to discuss the latest innovations and challenges in WordPress block editing. Dive deep into the advancements made in Generate Blocks 2.0, from enhancing usability with global and local styles to overcoming technical debt. Ian shares how the team navigated limitations within the block editor, their unique solutions, and insights for developers looking to extend WordPress functionalities. Tune in to understand how you can push the boundaries of the WordPress block editor and deliver more powerful, adaptable solutions. 00:00 Introduction and Welcome Back00:24 Discussing the Block Editor00:48 Introducing the New Product Release02:35 Technical Challenges and Solutions04:04 Global Styles and Local Blocks06:51 Version 2.0: A Major Overhaul12:51 Developer Insights and Advice26:49 Interactivity API and Implementation30:28 Custom Pagination Solutions31:39 Performance Optimization Techniques33:09 Standardizing UI Components38:31 Font Library Feature41:15 Creative Problem Solving with APIs48:55 Guiding Principles in Development52:45 Future Hopes for Core Development54:59 Conclusion and Recommendations

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