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Within WordPress

Latest episodes

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Nov 10, 2023 • 57min

Embracing Community, Niching Down, and the Future of WordPress with Nat Miletic

In this insightful episode of Within WordPress, Remkus engages with Nat Miletic, the founder of Clio Websites, in a riveting discussion that spans the breadth and depth of the WordPress ecosystem. Nat opens up about his journey from Europe to Canada and his strides within the tech industry, culminating in a successful venture focused on perfecting WordPress websites for SaaS companies and startups. Listeners will discover the strategic importance of niching down as Nat explains why specializing in a specific market segment has proved advantageous for Clio Websites. The conversation then pivots to the pillars of SEO and content creation, providing practical wisdom on leveraging tools like RankMath and Yoast to fuel client growth and improve web presence. Pulling back the curtain on social media, Nat shares the methodical approach that led to his substantial Twitter following, underscoring the power of providing value, honing your niche, and consistent engagement. Beyond the business aspects, this episode takes a deep dive into the technical progression of WordPress. Nat and Remkus navigate the evolution from basic CMS functionality to the burgeoning landscape of no-code/low-code development, with Nat providing his candid perspective on page builders like Elementor and the significance of the full-site editing experience within WordPress. Join us as we explore the essence of community, the tactical aspects of SEO in web development, and the anticipatory future shaped by WordPress innovations—all within another episode of Within WordPress that promises to arm you with practical insights and forecast the trajectory of web technology.
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Nov 2, 2023 • 1h 3min

Navigating the Digital Seas of a Top WordPress Agency with Niels de Blaauw

In today's electrifying episode of Within WordPress, I, Remkus, your ever-curious host, delve into the fascinating world of digital media and WordPress with the brilliant Niels de Blaauw. Niels, a seasoned expert in the field, unravels his wealth of knowledge and experiences with infectious enthusiasm. As we navigate through the conversation, we dissect the intricacies of WordPress's latest functionalities. We don’t just skim the surface; we dive deep. The block editor, full-site editing, and translation capabilities come under our scrutiny. Niels shares his personal anecdotes and insights as the CTO, shedding light on the highs and lows of the company's growth journey. Switching gears, we tackle the crucial topic of website performance. Here, we agree unanimously: performance is paramount. Niels imparts practical wisdom on achieving that elusive balance between aesthetics and speed. We then shift our focus to the user, emphasizing the significance of a stellar UX design and the non-negotiable need for website accessibility. Drawing on our extensive experience, we dive into the turbulent waters of event organization. We dissect the challenges, stress the importance of efficient communication, and leave no stone unturned. Throughout, our banter stays light, our tone stays friendly, and our passion for WordPress shines brightly. So, whether you're a WordPress veteran or a curious newcomer, this episode packs a punch of knowledge, insights, and a good dose of witty banter. Tune in, and let's navigate the digital seas of WordPress together!
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Oct 31, 2023 • 50min

Solving Performance for WordPress in a Different Way with Ivailo Hristov

Welcome to another insightful episode of the Within WordPress podcast. In today’s episode, I'm thrilled to have a special guest, Ivailo Hristov, a seasoned developer, CTO and an integral part of the NitroPack team, which has been making waves in the world of website performance optimization. Let's dive headfirst into the nitty-gritty of WordPress performance. With our focus on viewport considerations, we're discussing how to step up user experiences. Developers and website owners, listen up - we're also highlighting hurdles in achieving speedy, seamless, and intuitive sites. In our chat, we'll navigate through a sea of tools available for gauging and enhancing website performance. Expect a wealth of insights and effective tips to help you make the right choices in optimizing your WordPress platform. This episode's spotlight shines on NitroPack – what it is, how it's shaking things up, and Ivailo's critical role in developing it. Ivailo unpacks the NitroPack's revolutionary approach to blast away common performance optimization roadblocks. He elaborates on how NitroPack takes speed optimization to the next level, making it achievable and efficient for websites, regardless of their size. This episode serves all – from WordPress newcomers to seasoned developers, and anyone in between. It's brimming with expert wisdom, relatable examples, and strategies that you can put into action. Be ready to catapult your website's performance to new heights. So, tune in, soak up the wisdom, and get ready to transform the speed and efficiency of your WordPress website with the Within WordPress podcast!
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Oct 27, 2023 • 1h 19min

Project Guildenberg with Jonathan Wold (and about having curiousity as a prime driver)

This episode features Jonathan Wold, the co-founder of Project Guildenberg. Jonathan is working on solving problems for product companies in the WordPress ecosystem. The main focus is to help these products get distribution, as that is the key to growing the WordPress ecosystem. We talk a lot about project Guildenberg, being generally curious about everything in life, and the WordPress Project as a whole. This is the episode where I probably answered an equal amount of questions as I asked. Guildenberg aims to reduce costs for hosts and increase the lifetime value of the products by aligning incentives and collaborating with hosting providers, The long-term goal is to create an app store within WordPress that is widely adopted, where products can be distributed across different hosts and easily moved between them. Jonathan emphasizes the importance of aligning incentives and fostering collaboration to achieve these goals. The specific type of products Guildenberg works with are those that have good product-market fit but need help with distribution. Jonathan is also passionate about opening up and sharing knowledge through playbooks and resources. While the focus is on products, he also appreciates the service ecosystem in WordPress.  
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Oct 6, 2023 • 57min

How Leslie Sim Went from WordPress Newbie to Building Newsletter Glue

In this episode of the Within WordPress podcast, Leslie Sim shares her journey from being new to WordPress to building Newsletter Glue, a plugin that simplifies the process of creating and sending newsletters from a WordPress site. Leslie started in 2016 by building websites using WordPress for her digital marketing agency. However, she eventually felt burnt out and decided to shift her focus to plugin development. She met her co-founder and together they created a membership plugin, which later pivoted into Newsletter Glue. Through extensive customer research and feedback, Leslie narrowed down her target audience to medium to large publishers and focused on meeting their specific needs. She highlights the supportive nature of the WordPress community and discusses upcoming developments for Newsletter Glue, including rebuilding core WordPress blocks and introducing multiple newsletters. Overall, Leslie's story demonstrates the importance of customer-centricity and constant iteration in building a successful WordPress product.
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Sep 22, 2023 • 56min

Joshua Wold: On The Importance of Onboarding to WordPress Plugins, Themes and Tools

In this podcast, I interview Joshua Wold, a designer who focuses on helping companies improve their onboarding in WordPress. Joshua explains that onboarding is the process of ensuring that users have a smooth experience when they first use a software product. He emphasizes the importance of exceeding user expectations during the initial moments of using a plugin or software. Joshua discusses some common problems with onboarding, such as the lack of clear instructions or confusing settings in WordPress plugins. He suggests implementing an installation wizard or providing a short video tutorial to guide users through the initial setup. He also emphasizes the need to balance the promotion of paid features with a good user experience, ensuring that users understand the value they will get from upgrading. The conversation moves on to the broader topic of improving the WordPress ecosystem as a whole. Joshua mentions the need for clearer onboarding in WordPress itself and the importance of hosting companies in facilitating a smoother user experience. He also highlights the benefits of open-source software, such as the ability to iterate and improve quickly. Overall, the podcast provides insights into the challenges of onboarding in WordPress and offers practical suggestions for improving the user experience.
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Sep 15, 2023 • 1h 1min

Ian Svoboda: On Block Themes, Custom Block development and a whole lotta WP CLI

In this podcast I talk with Ian Svoboda about themes and Custom Blocks. He covers how to develop themes and Custom Blocks using the WP CLI, and how to use block types to organise your site's content.If you're interested in theme development or Custom Blocks, this is a must-watch podcast! Ian covers a lot of useful information in this podcast, and you'll learn how to use the WP CLI to develop themes and Custom Blocks. Watch and learn, and don't forget to leave a comment below!
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Sep 1, 2023 • 1h 6min

Jason Cohen: On The Growth and Evolution of a WordPress Hosting Platform

In this episode of Within WordPress I talk with Jason Cohen. Jason delves into the fascinating journey of WP Engine, a renowned WordPress hosting platform. He shares insights into the company's growth, highlighting the role of financial decisions, customer-centric approaches, and a keen focus on overcoming challenges. Join us as we unravel the secrets behind WP Engine's evolution, Jason's ideas behind how he got here, and explore their foray into the international market and the world of headless architecture.
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Aug 4, 2023 • 1h 7min

A Deep Dive Into Serverless, Advanced WordPress Development, and Ymir with Carl Alexander

In this Within WordPress podcast episode, I talk to Carl Alexander, a WordPress developer from Canada. Carl shares his journey with WordPress, starting from when he got hired as a WordPress developer in 2008. He talks about his involvement in the WordPress community, including organizing events and speaking at WordCamps. Carl also mentions his book on object-oriented programming for WordPress and his current project, Ymir, which is a serverless WordPress solution. The main focus of the podcast is on serverless WordPress and its benefits for scaling WordPress sites. Carl explains that serverless architecture abstracts the need to manage servers, allowing developers to focus on writing code. He discusses the challenges of scaling WordPress, particularly for applications with spiky, non-cacheable traffic, such as e-commerce sites and e-learning platforms. Carl highlights the advantages of serverless WordPress, including the ability to elastically scale compute resources and the potential for building innovative WordPress products. However, Carl acknowledges that serverless WordPress is not a one-size-fits-all solution and may not be suitable for all use cases. He mentions the complexity of cloud infrastructure and the need for developers to understand serverless concepts. Carl also discusses the limitations of serverless WordPress, such as latency issues and plugin compatibility. Overall, this episode provides insights into the world of serverless WordPress and the challenges and opportunities it presents for developers and hosting companies.
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Jul 14, 2023 • 1h 4min

Accelerating the Customer Journey: Inside the World of WooCommerce Plugins with Katie Keith

In today's podcast episode, we're joined by Katie Keith, the co-founder and CEO of Barn2 Plugins. Katie shares her journey from building WordPress websites for clients to transitioning into the development of WooCommerce plugins. The primary goal of their work is to enhance the customer journey in WooCommerce, making it faster and more efficient. Katie introduces us to their flagship plugin, the WooCommerce Product Table. This innovative tool allows for a compact product display and facilitates quick cart additions. She also sheds light on other plugins they offer, such as the WooCommerce Product Filter, Quick View, and Fast Cart, all designed to enrich the customer experience. As we delve deeper into the conversation, Katie provides insights into the evolution of their company. She discusses the expansion of their team, the delegation of responsibilities, and their decision-making process for developing new plugins. This process is customer-centric, involving careful listening to customer feedback and identifying gaps in the market. Looking towards the future, Katie hints at the possibility of acquiring other plugins to broaden their product range. The discussion also explores the challenges and opportunities within the WordPress ecosystem and the potential for SaaS solutions. Katie underscores the importance of putting the customer first in all their endeavors. As we conclude, Katie shares her future plans, which include building an in-house marketing team and a continued commitment to grow and enhance their plugins. Tune in to this insightful episode to learn more about the world of WooCommerce plugins with Katie Keith.

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