Join us in this comprehensive Within WordPress episode as we explore the journey behind NitroPack with co-founder Mihail Stoichev. We talk about NitroPack's evolution from its beginnings in 2013 to its significant leap into WordPress optimization in 2019.

We delve into NitroPack's core philosophy, the importance of user-friendly design, sustainability, and its commitment to open source. We talk about the exceptional customer support and lessons learned from experiences in both open-source and closed systems like WordPress and Shopify.

Mihail also shares notable experiences with high-profile clients, best practices for user-centric design, and the strategic growth that led NitroPack to industry leadership, including its successful exit and the exciting launch of UXify.

This episode is packed with entrepreneurial insights, strategic planning tips, and the continual push for innovation and improvement within the WordPress ecosystem.

00:00 Introduction and Sound Check
00:38 Meet Mihail Stoichev from NitroPack
01:02 The Origins of NitroPack
02:38 Early Challenges and Solutions
04:28 Naming and Branding NitroPack
06:10 Launching NitroPack for WordPress
12:38 The SaaS Approach and Customer Support
24:31 Lessons from Shopify and SMS Bump
35:56 A Proud Soccer Enthusiast's Encounter
36:54 Working with Blackboard: A Different Kind of Rockstar
37:52 The Joy of Working with Big Brands
38:30 Building a Global Business from Bulgaria
39:14 The Importance of Community and Learning
40:29 Continuous Improvement in Software Development
41:55 Advice for Aspiring Entrepreneurs
46:19 The Journey of Exiting a Company
49:39 Transforming NitroPack and Strategic Growth
53:13 Developing NitroPack OneClick
57:36 The Second Exit and New Beginnings
01:00:15 Introducing UXify and Future Plans
01:06:01 Closing Thoughts and Gratitude