Imagine This...

Boston Consulting Group BCG
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11 snips
Feb 19, 2025 • 33min

When Traditional Advertising Is Dead

Neal Zuckerman, Managing Director at BCG and media strategist, dives into the upheaval of traditional advertising. He reveals how companies from various sectors are becoming content creators to engage consumers authentically. Zuckerman discusses the evolving landscape of streaming and the necessity of bundling in subscription models. He emphasizes the importance of having a Chief Content Officer and explores the future of local news, advocating for nonprofit models to sustain journalism. With insights into the role of AI, he highlights the need for emotional storytelling in content.
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Feb 5, 2025 • 34min

Sustainable and Affordable: When Housing Is No Longer in Crisis (First Aired: October 30, 2024)

How will advances in sustainable materials and modular construction change how homes are designed and built? And how will these innovations address the urgent need for affordable housing? BCG’s Matthias Tauber suggests ways to solve the housing crisis through changes in design, manufacturing, materials, permitting, and financing. Homes of the future will provide more alternatives, often by reimagining shared spaces and resources in flexible ways that allow for custom designs. The one no-regret move? Tauber says: invest in technology.  Learn More: Matthias Tauber: https://on.bcg.com/4fh2mo2 Building Materials Industry: https://on.bcg.com/3Ultz19 GenAI on GenAI: https://link.chtbl.com/bcg-genai-on-genai?sid=IT CEO Digest: https://link.chtbl.com/ceo-digest-bcg-show?sid=IT CEO Moments of Truth: https://on.bcg.com/ITMoT This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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Jan 28, 2025 • 18min

Bonus Davos Episode: Highlights from BCG’s Global Chair & GENE

Rich Lesser, BCG's Global Chair, shares profound insights from the 2025 World Economic Forum in Davos. He discusses the pivotal role of AI in business, emphasizing starting with manageable projects for success. The conversation delves into Europe's energy transition amid geopolitical tensions, underscoring the importance of actionable solutions. Lesser also highlights the need for standards in AI governance to prevent misuse, while reflecting on how leaders are navigating complex challenges and fostering optimism for future innovations.
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Jan 8, 2025 • 32min

When AI Comes for Knowledge Workers (First Aired: May 28, 2024)

Matthew Sinclair, a BCG partner and vice president of engineering at BCGX, discusses the evolving relationship between AI and knowledge workers. He explores the possibility of AI bots surpassing human capabilities in generating ideas, emphasizing the risks of losing creativity and human touch. Sinclair highlights the importance of collaboration between humans and AI to enrich creativity, warns against the monotony of autonomous machines, and advocates for ethical frameworks in AI integration to safeguard against biases and repetitive outcomes.
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Dec 25, 2024 • 34min

Seeing the World Through AI Glasses (First Aired: September 17, 2024)

What becomes possible when your AI-enabled headset is as light and comfortable as an ordinary pair of glasses? BCG’s Kristi Woolsey imagines a world with an AI third eye, where your glasses can instantly provide information, warnings or advice. This new generation of smart glasses could also help you learn new skills, whether cooking at home or mastering technical aspects of your job. But Woolsey also warns that we’ll need to put limits on the technology– these new glasses might also be able to reveal things about other people that are better left private.  Learn More: Kristi Woolsey: https://on.bcg.com/4cWZxXK BCG on Augmented and Virtual Reality: https://on.bcg.com/4d3LFva GenAI on GenAI: https://link.chtbl.com/bcg-genai-on-genai?sid=IT CEO Digest: https://link.chtbl.com/ceo-digest-bcg-show?sid=IT This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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Dec 11, 2024 • 33min

The Restaurant of the Future: Burgers with a Side of AI

BCG’s Mary Martin imagines a future where restaurants will harness advances in artificial intelligence, data management, and robotics to create a better experience for both customers and staff. This could involve using AI to personalize dining or deploying robots in the kitchen to help the chef with certain repetitive tasks. While these advances will usher in a unique customer experience, restaurants will still need a human touch.   Learn More: Mary Martin: https://on.bcg.com/3Bo1mjM Menu for One: GenAI Lets Restaurants Get Personal: https://on.bcg.com/3BbO3mH Where’s the Value in AI?: https://on.bcg.com/3OV7lzD CEO Moments of Truth: https://on.bcg.com/ITMoT GenAI on GenAI: https://link.chtbl.com/bcg-genai-on-genai?sid=IT CEO Digest: https://link.chtbl.com/ceo-digest-bcg-show?sid=IT This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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Nov 27, 2024 • 34min

Preparing for an Uncertain Future…in the Future

By the year 2035, we will likely be able to utilize AI to crunch complex data sets and produce far more accurate predictions of the future, for everything from stock market fluctuations to consumer trends. Already, meteorologists are using AI to improve weather forecasting—for instance, by more accurately predicting when a hurricane will make landfall. But BCG’s Alan Iny says this does not mean that business leaders will be able to dispense with planning for multiple scenarios. Predictions will never be perfect—and everyone will have access to the same tools—so strategic planning will remain critical even as it evolves in new ways.  Learn More: Alan Iny: https://on.bcg.com/4fCNDo5 Are Leaders as Prepared for Strategic Risks as They Think They Are?: https://on.bcg.com/3AXqw8J BCG on Corporate Finance and Strategy: https://on.bcg.com/496c3Ek CEO Moments of Truth: https://on.bcg.com/ITMoT GenAI on GenAI: https://lnk.to/bcg-genai-on-genai-series-link04CEO Digest: https://lnk.to/ceo-digest-general-series-link04This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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Nov 13, 2024 • 33min

When Quantum Computing Brings Breakthroughs ... or Chaos

Quantum computers harness the almost mystical properties of subatomic particles to solve problems that are beyond even the most powerful “classical” computers available today. Will these computers usher in a new generation of custom pharmaceuticals and sustainable materials—or will they be used to crack every password and create global chaos? BCG’s Antoine Gourévitch imagines the coming age of quantum computers and dives deep into ways they could supercharge the discovery of new materials. But the quantum age comes with huge risks as well; governments around the world are already racing to develop quantum-safe passwords that will keep our data secure.  Learn More: Antoine Gourévitch: https://on.bcg.com/4hMrXaQBCG on Quantum Computing: https://on.bcg.com/3AGK415GenAI on GenAI: https://lnk.to/bcg-genai-on-genai-series-link04CEO Digest: https://lnk.to/ceo-digest-general-series-link04CEO Moments of Truth: https://on.bcg.com/ITMoT This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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Oct 30, 2024 • 34min

Sustainable and Affordable: When Housing Is No Longer in Crisis

How will advances in sustainable materials and modular construction change how homes are designed and built? And how will these innovations address the urgent need for affordable housing? BCG’s Matthias Tauber suggests ways to solve the housing crisis through changes in design, manufacturing, materials, permitting, and financing. Homes of the future will provide more alternatives, often by reimagining shared spaces and resources in flexible ways that allow for custom designs. The one no-regret move? Tauber says: invest in technology.  Learn More: Matthias Tauber: https://on.bcg.com/4fh2mo2 Building Materials Industry: https://on.bcg.com/3Ultz19 GenAI on GenAI: https://lnk.to/bcg-genai-on-genai-series-link04CEO Digest: https://lnk.to/ceo-digest-general-series-link04CEO Moments of Truth: https://on.bcg.com/ITMoT This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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Oct 16, 2024 • 30min

Skip the Chips? When AI Meets Your Grocery Cart.

Imagine walking into an AI-enabled grocery store that knows what you eat, how fit you are, and other personal health data, and can steer you towards healthier choices - and give you discounts on them. BCG’s John Paschkewitz explores a world where governments, insurance companies, and grocery and pharmacy chains join forces to individualize and subsidize products that are better for your health.  We could lead healthier lives, save money, and make environmentally sustainable choices. But we would all need to get comfortable sharing a lot more information about ourselves. Learn More: John Paschkewitz: https://on.bcg.com/3BDpjDs Can Deep Tech Innovation Generate Green Products?: https://on.bcg.com/4dIpDOS BCG on Deep Tech: https://on.bcg.com/4eYpHee CEO Moments of Truth: https://on.bcg.com/ITMoT GenAI on GenAI: https://lnk.to/bcg-genai-on-genai-series-link04CEO Digest: https://lnk.to/ceo-digest-general-series-link04This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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