

Strong Talk
Matt Strong
Lessons on how to level up your physique and coaching business with the best educators, coaches and professors in the game.
Episodes
Mentioned books

Oct 31, 2025 • 19min
#27. How to Overcome Coaching Burnout
In this episode, I go over my experience with coaching burnout, what it is and how I ended up having a panic attack in the gym.
I talk through why it happens, the negative implications it can have for us coaches, and most importantly, how we can put things in place to deal with it. Given how this is such a huge factor affecting myself and other coaches, I think this is a must-listen for anyone in the coaching game.
My Instagram is Matt-Physiquecollective
Check out the Strong Coaching Academy HERE

Oct 26, 2025 • 20min
#26. Resources to grow your business for less than £100
Summary
In this episode, I break down how I built — and still run — a successful coaching business with minimal expenses. I talk about why keeping your operating costs low matters so much, and how you can still deliver a high-quality service without overspending on things that "the internet" tells you that you need.
I share the tools, resources, and approaches I’ve personally used — from affordable education and simple setups for content creation, to free systems that keep things running smoothly. The goal is to help you build a profitable, scalable coaching business without wasting money on things that don’t help you do that.
My Instagram is Matt-Physiquecollective
Check out the Strong Coaching Academy HERE

Oct 11, 2025 • 22min
#25. Personal Update & Why Coaching Confidence Matters
In this episode, I share a personal and professional update — including my recent move and what's been happening in my business. I dive into the topic of coaching confidence — specifically, finding the balance between overconfidence and self-doubt. I talk about the real, practical ways coaches can build genuine confidence through experience, reflection, and consistent action.
Hope you guys take a ton away from this one
IG - matt_physiquecollective

May 27, 2025 • 21min
#24. Listener Q&A
In this episode I cover if you should have PEDs higher in prep vs off-season, how to go about content creation, how I deal with imposter syndrome and much more
For more information about the Strong Coaching Academy, my 1-1 coaching or the free resources, check out my Instagram. www.instagram.com/matt_physiquecollective.

Apr 30, 2025 • 24min
#23. Principles of Effective Programming
In this episode, I talk through some principles we want to put in place with our clients to get the most out of their programming. From ensuring that we are actually working towards their goals, not ours as coaches, to ensuring the model of progression we use is a good one.
I'm confident that if you put all these elements in place, then your clients will get a ton more out of their programming and their results
For more information about the Strong Coaching Academy, my 1-1 coaching or the free resources, check out my Instagram. www.instagram.com/matt_physiquecollective.

Apr 20, 2025 • 18min
#22. How to Increase Client Retention
In today's episode, I walk you through the steps to increase client retention, which I use and teach to my mentees.
If you can implement at least some of these, you'll see significant improvements in client retention, which will allow you to build a better, bigger business.
Hope you take a lot of value from this one!
Thanks,
Matt
Instagram - www.instagram.com/matt_physiquecollective.
Strong Coaching Academy - Click here to join

Apr 16, 2025 • 12min
#21. How to Sell without being Salesy
In today's episode, I go over how to sell without being salesy, the value of being product-led & how being a good coach is the best sales tool you have.
Hope you take a lot of value from this one!
Thanks,
Matt

Apr 5, 2025 • 16min
#20. Listener Q&A
Todays episode I answer listener questions about the state of the industry, how to build a business with limited resources & how to be productive when out of routine.
Hope you take a lot of value from this one!
Thanks,
Matt

Apr 1, 2025 • 20min
#19 - How to structure your training as a busy coach
Today, I'll explore the issues we coaches typically encounter with physique development and the many mistakes I've made over the years.
And the solutions that allow me to make physique progress alongside coaching 100+ clients & running 3 successful businesses
If there's anything you'd like to see me dive into in a future episode, hit me up at Matt_Physiquecollective on IG.
Thanks, Matt

Mar 20, 2025 • 20min
#18 - Time Managment for Coaches
Hi guys, back after a little break and with a solo episode today. I'll be putting more of these out to give you guys the skills, knowledge and understanding of how to grow your coaching businesses.
Today I am doing a bit of a deep dive into time management & some considerations that we want to be making as coaches. Especially when it comes to maximising our efficiency alongside living a life that isn't just working 24/7.
If you like/love/hate this style, please let me know at matt_physiquecollective on Instagram.
Thanks,Matt


