Creator Empires Podcast
Jan van der Aa
The Creator Empires podcast is all about helping you turn your successful brand into a strong, future-proof online business so you can reclaim your time, build wealth, and grow your impact in the world. Join our community!
Episodes
Mentioned books
Oct 22, 2021 • 44min
125. The Ten Biggest Lessons Learned From Our Mastermind Retreat In Crete
This week I'm going to share with you some of the most important lessons that we learned from our Mastermind retreat in Crete, Greece.
On our podcast, we interview the world’s learning creators and take a look behind the scenes. You will learn how they became successful, the things they struggle with and the latest strategies that are working in our industry.
Want to join our Mastermind in the future?
https://secret.creatorsmarts.com/mastermind
Watch our Masterclass and learn how to to use online business fundamentals to create stability, growth & raving fans for your YouTube channel:
https://secret.creatorsmarts.com/
Want to learn more about what we do?
http://www.creatorsmarts.com/
Oct 8, 2021 • 21min
124. Information I Consume to Become a Better Marketer in the Creator Space
In this episode I'm going to talk about the following topics:
- How important are marketing skills for Creators?
- Do you need a degree in marketing or business?
- Resources I use (almost) every day to become better at marketing.
More info about what we do:
https://creatorsmarts.com/
Do you have an online education business that’s making over 6- or 7-figures?
Want to know how we can help you scale?
Send me a DM on IG @creatorsmarts
Oct 1, 2021 • 53min
123. Making Millions in a Small Market with a Simple Business Model with Kevin Timmer
After Kevin's IT business wasn't any longer profitable he decided to quit and started to take on projects as a freelancer. Soon he realized he'd found a new passion for day-trading and launched a YouTube channel teaching exactly that. He focused on the Dutch-speaking market and he was almost the only player in the space.
Fast forward three years later he's built an online business that does multiple seven-figures in revenue. In this interview, we find out how he did it.
For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/
Do you have an online education business that’s making over 6- or 7-figures?
Want to know how we can help you scale?
Send me a DM on IG @creatorsmarts
Sep 24, 2021 • 40min
122. The Entrepreneurial Approach to Running a YouTube Channel with Olly Richards
Olly Richards from StoryLearning doubled down on this YouTube channel and the number of views went up by 20X. This growth has had a big impact on the underlying business. His secret? Taking an entrepreneurial approach to running a YouTube channel...
In this interview you'll learn:
- Why Olly shifted from blogging to YouTube
- How to create (semi-)viral videos
- How to create three high-quality videos in two days
- How Olly thinks about this project investmentwise
And more.
Learn more about what we do:
creatorsmarts.com
Do you have an online education business that’s making over 6- or 7-figures?
Want to know how we can help you scale?
Send me a DM on IG @creatorsmarts
Sep 17, 2021 • 19min
121. How to Increase your Prices and Sell MORE? (Value Equation)
When you are creating an offer, the value should far exceed the price. This protects you from the undercutting race to the bottom. Your returns are much greater because you're the only one there. If people can go somewhere else for what you're offering, they're buying by price, not value.
In this episode, I'm going to break down Alex Hormozi's ''Value Equation''.
For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
https://bit.ly/3u32oZt
Our second YouTube channel and watch clips with the highlights of our podcast interviews:
https://bit.ly/3w5lsrM
Do you have an online education business that’s making over 6- or 7-figures?
Want to know how we can help you scale?
Send me a DM on IG @creatorsmarts
Sep 3, 2021 • 18min
120. How to come up with Viral Video Ideas for YouTube?
On our podcast, we interview the world’s learning creators and take a look behind the scenes. You will learn how they became successful, the things they struggle with and the latest strategies that are working in our industry.
Want to learn more about what we do?
http://www.creatorsmarts.com/
Aug 27, 2021 • 44min
119. How to Reinvest Profits to Create Exponential Growth for your Creator Business
This presentation was from one of our Inner Circle meetings. Only a dozen YouTubers from the education space were invited for this event. This small group had over 25 million subscribers between them.
The talk you’re about to see is 25 minutes long, and is followed by Q&A session with some of the participants.
Some of the things you'll learn:
- What to do with your profits.
- A framework for reinvesting and allocating capital.
- Grow your business exponentially.
Who we are?
At CreatorSmarts we offer a range of ways to help grow your online education business.
We organize online mastermind events, live events, in addition to consulting and brand management.
If you have a substantial online following and want to be invited to one of our future events, then send us a message and let's get to know each other!
Here are two ways to get in touch with us:
1. Send us a DM on Instagram; @creatorsmarts
2. Send us an email; creatorsmarts@gmail.com
We look forward to hearing from you!
Jan van der Aa
Aug 6, 2021 • 26min
118. The #1 Lesson I Learned from Spending $7500 on a Mastermind Event
In the summer of 2019, I attended an expensive Mastermind event in the US. In this episode you're going to learn:
- Why I spent so much on the event and was it worth it?
- The number one Iesson I learned
- What to take into account when signing up for a Mastermind event
Want to learn more about our Mastermind retreats?
https://secret.creatorsmarts.com/mastermind
For more interviews and to learn more about how we can help you with your business:
creatorsmarts.com
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
bit.ly/3u32oZt
Our second YouTube channel and watch clips with the highlights of our podcast interviews:
bit.ly/3w5lsrM
Do you have an online education business that’s making over 6- or 7-figures?
Want to know how we can help you scale?
Send me a DM on IG @creatorsmarts

Jul 30, 2021 • 47min
117. Selling High Ticket Language Courses with Liz from Talk the Streets
Liz Sharma launched Talk the Streets on YouTube just over a year ago. Her goal: to help native English speakers learn Portuguese. Her students aren’t interested in academic learning. They moved to Portugal for a relaxed lifestyle and simply want to shop at the markets and talk to their Portuguese friends over coffee at a café.
Within just nine months Liz has now grown a six-figure business by selling her signature evergreen course.
What you’ll learn in this interview:
- How Liz grew her business to six figures in 9 months
- Why develop an expensive language course?
- How to market and sell a high-ticket product
For the full article:
https://creatorsmarts.com/high-ticket/
For more interviews and to learn more about how we can help you with your business:
creatorsmarts.com
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
bit.ly/3u32oZt
Our second YouTube channel and watch clips with the highlights of our podcast interviews:
bit.ly/3w5lsrM
Do you have an online education business that’s making over 6- or 7-figures?
Want to know how we can help you scale?
Send me a DM on IG @creatorsmarts

Jul 16, 2021 • 1h 23min
116. Why the Creator Economy Will Change Everything with Hugo Amsellem
Hugo Amsellem is adamant that the creator economy is the way of the future. Television changed the way we thought and acted in the 20th century. Now, creators go straight to their audiences, influencing the 21st century and beyond.
In pre-internet days banks, publishers, music, and movie companies held the purse strings. Creators had to fight to be seen and heard. Not any more.
In today's post-permission world, the gatekeepers and barriers are disappearing.
Hugo says there is enormous potential for online education creators to expand their businesses into empires. But, they need an entrepreneurial drive and ambition to succeed.
What you'll learn in this interview:
- What is the creator economy?
- Creator Accelerator Programmes - what and why
- Four steps to turn your audience into an empire
- What's next? The future of the creator economy.
For the full article:
https://creatorsmarts.com/hugo-amsellem/
For more interviews and to learn more about how we can help you with your business:
creatorsmarts.com
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
bit.ly/3u32oZt
Our second YouTube channel and watch clips with the highlights of our podcast interviews:
bit.ly/3w5lsrM
Do you have an online education business that’s making over 6- or 7-figures?
Want to know how we can help you scale?
Send me a DM on IG @creatorsmarts


