121. How to Increase your Prices and Sell MORE? (Value Equation)

When you are creating an offer, the value should far exceed the price. This protects you from the undercutting race to the bottom. Your returns are much greater because you're the only one there. If people can go somewhere else for what you're offering, they're buying by price, not value. In this episode, I'm going to break down Alex Hormozi's ''Value Equation''. For more interviews and to learn more about how we can help you with your business: https://creatorsmarts.com/

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