Creator Empires Podcast
Jan van der Aa
The Creator Empires podcast is all about helping you turn your successful brand into a strong, future-proof online business so you can reclaim your time, build wealth, and grow your impact in the world. Join our community!
Episodes
Mentioned books
Mar 25, 2022 • 13min
145. How Creators Should Manage Their Mailing List
Takeaways from this episode with Olly:
If you don’t have a welcome sequence set up, you’re leaving a lot of money on the table. The first email sequence should last between 7 and 30 days. Give people the time to learn what you’re all about. Make your first pitch within the first 5-7 days.
Send out newsletters to keep your list warm and do regular email promotions. Exclude users who are still in your welcome sequence as you don’t want to confuse them with different offers.
Delete inactive users from your mailing list because they cost you money and harm your deliverability. Consider them inactive if they have been on your list for longer than 180 days and haven’t opened any emails for 90 days. Clean your list every quarter.
Segment your audience per interest so that you can customize your messaging and increase your sales conversion.
For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
https://bit.ly/3u32oZt
Our second YouTube channel and watch clips with the highlights of our podcast interviews:
https://bit.ly/3w5lsrM
Do you have an online education business that’s making over 6- or 7-figures?
Want to know how we can help you scale?
Mail us at hi@creatorsmarts
Mar 21, 2022 • 18min
144. SPECIAL: Takeaways from NasSummit 2022
Events mentioned in this episode:
- NasSummit: https://nassummit.com/
- VidSummit: https://vidsummit.com/
For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
https://bit.ly/3u32oZt
Our second YouTube channel and watch clips with the highlights of our podcast interviews:
https://bit.ly/3w5lsrM
Do you have an online education business that’s making over 6- or 7-figures?
Want to know how we can help you scale?
Mail us at hi@creatorsmarts
Mar 18, 2022 • 16min
143. How Long Should Your Product Launch Last?
For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
https://bit.ly/3u32oZt
Our second YouTube channel and watch clips with the highlights of our podcast interviews:
https://bit.ly/3w5lsrM
Do you have an online education business that’s making over 6- or 7-figures?
Want to know how we can help you scale?
Mail us at hi@creatorsmarts
Mar 11, 2022 • 37min
142. How To Know WHY Your Video Exploded (or Didn't) - with Nate From Channel Makers
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
https://bit.ly/3u32oZt
Our second YouTube channel and watch clips with the highlights of our podcast interviews:
https://bit.ly/3w5lsrM
Do you have an online education business that’s making over 6- or 7-figures?
Want to know how we can help you scale?
Mail us at hi@creatorsmarts
Feb 25, 2022 • 19min
141. How To Grow Your Creator Business 2 to 10 Times Faster
The key to growing your Creator Business faster is by making better decisions about which tasks to work on, and which ones not.
Here's how you can do that:
1. Be clear about your goals
2. Identify your bottleneck (what's holding you back)
3. Invest time and money to remove the bottleneck
Everything else is a distraction except for a few things...
For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
https://bit.ly/3u32oZt
Our second YouTube channel and watch clips with the highlights of our podcast interviews:
https://bit.ly/3w5lsrM
Do you have an online education business that’s making over 6- or 7-figures?
Want to know how we can help you scale?
Mail us at hi@creatorsmarts
Feb 18, 2022 • 13min
140. Creating Evergreen Funnels VS. Doing Product 'Launches'
For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
https://bit.ly/3u32oZt
Our second YouTube channel and watch clips with the highlights of our podcast interviews:
https://bit.ly/3w5lsrM
Do you have an online education business that’s making over 6- or 7-figures?
Want to know how we can help you scale?
Mail us at hi@creatorsmarts
Feb 4, 2022 • 12min
139. Creator Events I'll Attend in 2022
Here's an overview of all the events that I mentioned in his episode:
VidCon
Sao Paulo - May 2022
Los Angeles - June 2022
Abu Dhabi- Dec 2022?
Singapore - Dec 2022
London - not sure when
''VidCon is a huge annual convention for fans, creators, executives, and brands online.’' vidcon.com
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Nas Summit
17-19 March, Dubai
https://nassummit.com/
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Social Media Marketing World
March 2022, San Diego, US
Social Media Marketing World focuses on four primary areas of social marketing: organic social marketing, paid social, social strategy, and content marketing.
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Playlist Live
September 2022, Orlando
Primarily for YouTube and TikTok content creators
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Content Marketing World
September 22, Cleveland OH
''Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.''
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DigiMarCon
40 conferences held annually across 18 countries
''It brings together marketing specialists, brands, video content creators, influencers, and industry biggies to discuss various topics related to content creation and digital marketing.’’
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Creator Smarts Mastermind
Sept 11-16, Marrakesh, Morocco
Our own annual Mastermind Retreat:
https://secret.creatorsmarts.com/mastermind
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VidSummit
September 27-29, LA, USA.
The biggest event for top Creators (not for fans)
vidsummit.com
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Youpreneur Summit
November 2022, London
A fun event for personal branding and online entrepreneurship. I've been there twice. Not sure if I'm going next year.
Jan 21, 2022 • 26min
138. Course, Coach Or Conference? How To Get The Right Help At The Right Time.
Listening to podcasts, taking online courses and even working with a coach can harm your business. It's all about getting the right help, at the right time. But how? In this episode, we're giving you the framework.
For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
https://bit.ly/3u32oZt
Our second YouTube channel and watch clips with the highlights of our podcast interviews:
https://bit.ly/3w5lsrM
Do you have an online education business that’s making over 6- or 7-figures?
Want to know how we can help you scale?
Mail us at hi@creatorsmarts
Jan 14, 2022 • 51min
137. Three ways to Fix your Sales Funnel And 2-5 x Your Revenue with John Ainsworth
In this interview we talk about the three ways to grow your course business relatively quickly:
1. Increase the revenue per sale:
- Add order bump
- Add upsell
- Increase prices
2. Sell more to your list:
- Do more regular promos
- Improve the copy on the sales page
- Improve the copy on the Checkout page
3. Grow the mailing list faster
- Popup on the website, opt-in form throughout blogpost
- Call to actions on YouTube, Podcast, pinned comments, description, end screens, shout-outs
- Better lead magnets
Contact John:
https://datadrivenmarketing.co/
For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
https://bit.ly/3u32oZt
Our second YouTube channel and watch clips with the highlights of our podcast interviews:
https://bit.ly/3w5lsrM
Do you have an online education business that’s making over 6- or 7-figures?
Want to know how we can help you scale?
Mail us at hi@creatorsmarts
Jan 7, 2022 • 35min
136. Making Online Courses More Engaging with Sam Kary from New EdTech Classroom
Today we're talking to Sam Kary from the YouTube channel New EdTech Classroom about things we can do to make online courses more engaging.
For more interviews and to learn more about how we can help you with your business:
https://creatorsmarts.com/
Subscribe to our YouTube channel and don’t miss our weekly business building tips:
https://bit.ly/3u32oZt
Our second YouTube channel and watch clips with the highlights of our podcast interviews:
https://bit.ly/3w5lsrM
Do you have an online education business that’s making over 6- or 7-figures?
Want to know how we can help you scale?
Mail us at hi@creatorsmarts


