The Perfect RIA

Matthew Jarvis, CFP® & Micah Shilanski, CFP®
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Aug 15, 2024 • 30min

How to Grow Your Practice

Jamie Shilanski, an expert in guiding financial advisors, shares her insights on practice growth. She emphasizes the three pivotal stages of an advisor’s journey: growth, freedom, and enterprise. Communication and strategic marketing are crucial during the growth phase. Advisors must define a clear target audience, specialize in a niche, and create compelling marketing messages. Shilanski discusses the importance of understanding clients as individuals and the power of specialization for driving meaningful connections and success.
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Aug 12, 2024 • 24min

Not Bringing on New Clients? It’s Because You’re Playing Office [Episode 269]

Micah and Matt dive into the marketing challenges faced by financial advisors. They argue that flashy aesthetics don't replace genuine communication and understanding client needs. Exploring the importance of niche marketing, they emphasize the value of consistent strategies over time. The hosts stress the necessity of engaging content and highlight the mundane yet crucial aspects of client engagement. Finally, they share actionable steps to boost marketing efficiency, urging advisors to adapt and commit to their chosen strategies for lasting impact.
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Aug 9, 2024 • 6min

Seamlessly Integrating Estate Planning and Building Client Trust

In this recap episode of The Perfect RIA podcast, Amber Kuhn highlights key insights from this week. On Monday, Danny Lorfink, co-founder of Wealth.com, joined Matt to discuss how their estate planning tool can help advisors provide more value to clients. The platform allows advisors to maintain a "quarterback" position in estate planning discussions without crossing legal boundaries. Financial advisors are encouraged to view estate planning as an essential component of any comprehensive financial plan. On Thursday, Jamie emphasized the importance of the "authority principle" in building client trust. This approach can be particularly valuable when discussing complex topics like estate planning with clients and helps your clients feel more confident in working with you. Resources in today's episode: - Episode Website - Streamlining Estate Planning with Technology with Guest Danny Lohrfink [Episode 268] - The Power of Authority - Why We Follow Experts
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Aug 8, 2024 • 19min

The Power of Authority - Why We Follow Experts

Jamie Shilanski is exploring the critical intersection of professionalism and likability in the world of financial planning. With a spotlight on estate planning, she offers expert insights that every financial advisor should consider. The episode unpacks the powerful 'authority principle,' revealing how perceived authority and trust can make or break a financial advisor's relationship with clients.  But it's not just about numbers and legal jargon. Skilled financial advisors can address their clients' deepest uncertainties and provide emotional relief through comprehensive estate planning. Jamie's advice underscores the importance of empathy and understanding in delivering top-notch financial guidance. The Power of Authority - Why We Follow Experts
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Aug 5, 2024 • 26min

Streamlining Estate Planning with Technology with Guest Danny Lohrfink [Episode 268]

In this episode, Matthew Jarvis sits down with Danny Lohrfink, the innovative co-founder of Wealth.com, to explore how financial advisors can improve their practice through estate planning.  Matt and Danny dive into estate planning as a crucial yet often overlooked area where financial advisors can provide immense value to their clients. They discuss how Wealth.com's cutting-edge technology is simplifying the complex world of estate planning, making it more accessible and efficient for both advisors and clients. Throughout the conversation, you’ll hear inspiring accounts of financial advisors who have successfully integrated estate planning into their services, enhancing client relationships and boosting their bottom line. Streamlining Estate Planning with Technology with Guest Danny Lohrfink [Episode 268] Resources in today's episode: - Matt Jarvis: Website | LinkedIn - Danny Lohrfink: Website | LinkedIn  
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Aug 2, 2024 • 8min

What Makes a Portfolio Successful and the Rule of Two

Matt, a portfolio stability expert, emphasizes that lasting client satisfaction stems from resilient portfolios rather than just market performance. Micah, a thought leader, provocatively questions if financial advisors focus too much on investments, suggesting they should also enhance their overall value to clients. Jamie introduces the innovative 'Rule of Two,' explaining how repeated client inquiries indicate deeper concerns, prompting advisors to reach out. This approach fosters better communication and strengthens client relationships.
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5 snips
Aug 1, 2024 • 35min

Why Advisors Lose Clients

Discover the 'rule of two' for enhancing client relationships and preventing losses in the advisory world. An engaging tale from a remote fishing lodge illustrates how management's inflexibility can hinder satisfaction. Jamie emphasizes the necessity of meaningful communication, pushing advisors to address clients' core concerns. Learn about innovative paperwork strategies, like color-coding, to streamline meetings. The discussion highlights how proactive engagement is essential to maintaining strong client connections and fostering long-term success.
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9 snips
Jul 29, 2024 • 30min

All Investment Management is Playing Office [Episode 267]

Micah and Matt are challenging the industry's fixation on Assets Under Management (AUM). They explore how financial advisors can shift their focus from pure investment management to holistic financial guidance. They emphasize the crucial role of effective communication between advisors and clients and they introduce innovative frameworks like the five-year rule and 5% distribution rule, which empower clients to actively participate in their retirement planning. These frameworks aim to foster better understanding and more informed decision-making. Micah and Matt also strongly advocate for advisors to invest alongside their clients, using the same models and assets they recommend. This strategy not only builds trust but also demonstrates genuine confidence in the advisor's investment choices. All Investment Management is Playing Office [Episode 267] Resources in today's episode: - Matt Jarvis: Website | LinkedIn - Micah Shilanski: Website | LinkedIn
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Jul 26, 2024 • 8min

Dodging IRA Disasters and Fostering Team Synergy

Guests Steven Jarvis, CPA and Jamie provide insights on avoiding IRA mistakes, tax planning, and fostering team communication. Topics include handling rollovers, understanding the 60-day rule, delegating tasks effectively, and establishing clear communication policies within a practice.
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Jul 25, 2024 • 37min

Employees: Following Up or Nagging? Is There a Difference?

In this episode, Jamie Shilanski shares the weapon that top-performing financial advisors use to skyrocket their productivity: strategic delegation. Discover why hiring the right support staff is crucial for advisors looking to focus on high-value tasks and grow their business exponentially. Communication takes center stage as Jamie emphasizes the critical importance of setting crystal-clear expectations and establishing robust communication policies with your team. Learn the fine art of effective follow-up, distinguishing it from mere nagging, and discover how consistent, respectful communication can ensure task completion and drive success. Employees: Following Up or Nagging? Is There a Difference?

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