My Amazon Guy

Steven Pope
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May 5, 2023 • 3min

A Profitable Approach to Doubling Your Amazon PPC Budget

Send us a textLooking to boost your sales and grow your business? You won't want to miss this video on scaling sales by doubling your Amazon PPC budget.In this informative session, our guest Amazon PPC expert Travis Zigler addresses one of the most commonly asked questions by Amazon sellers: "If I were to double my daily budget for an exact match without changing bids, would it proportionately scale the sales?" The answer, as you might expect, is "it depends."Travis delves into the nuances of when doubling your budget can be a profitable approach, such as when you're running out of budget on a daily basis. However, simply doubling your budget without changing your bids may not have much of an impact if you're not already running out of budget. In such cases, the profitability of the campaign should be considered before making any changes to bids.We also compare and contrast the advertising platforms of Facebook, Google, and Amazon, highlighting the differences between them and how each platform handles budget doubling. While Facebook and Google ads increase the cost per click as the budget is increased, Amazon's system is not yet fully automated and may not necessarily spend more money when the budget is doubled.Travis also shares their expertise in Amazon attribution and running ads on Google for Amazon listings. If you have questions on these topics, this video is the perfect resource for you.Throughout the session, Travis provides valuable tips and advice for Amazon sellers looking to maximize their sales through PPC advertising. They stress the importance of analyzing profitability and making informed decisions based on the data. By following these guidelines, Amazon sellers can make the most of their advertising budget and achieve greater success on the platform.Whether you're just starting out with Amazon advertising or you're looking to take your campaigns to the next level, this video provides valuable insights and expert advice to help you achieve your goals. From budget doubling to Amazon attribution to Google Ads automation, there's something for every seller to learn and apply to their own advertising strategy.If you're an Amazon seller looking to boost your sales and achieve greater success on the platform, this video on scaling sales by doubling your Amazon PPC budget is a must-watch. With expert insights, valuable tips, and practical advice, this session provides a comprehensive overview of the topic and equips sellers with the knowledge they need to make informed decisions about their advertising strategy. So, be sure to watch this video and take your advertising campaigns to the next level.00:00 A Profitable Approach to Doubling Your Amazon PPC Budget00:08 Doubling the daily budget for an exact match without changing bids00:55 When it's necessary to adjust bids when doubling the budget on profitable campaigns01:20 Comparison between Facebook, Google, and Amazon advertising platforms01:54 The impact of doubling the budget on Google ads and the future of Amazon PPC automation02:40 Positive feedback on the speaker's expertise in Amazon attribution and running ads on Google to Amazon listings.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ OrdSupport the show
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May 4, 2023 • 12min

Common Reasons for Amazon Flat File Error 8032 and How to Fix It

Send us a textStruggling with Amazon's 8032 error? This error can be frustrating and hinder your ability to grow your sales on Amazon. But fear not, in this video, we will provide you with a step-by-step guide on how to fix this error and avoid it in the future.Step 1: Identify the reason for the errorThe 8032 error occurs when you try to add a child or move a child to a new parent. The error can also occur if there is a phantom parent that you don't have access to.Step 2: Delete the current parentTo resolve the 8032 error, you need to delete the current parent. You can do this by going to your inventory and clicking on the parent SKU that you want to delete. Click on the "Delete" button to remove the parent.Step 3: Create a new parentOnce you have deleted the current parent, you need to create a new parent. To do this, go to "Add products via upload" in Seller Central and download the product template. Fill in the relevant information for the new parent SKU and save the file.Step 4: Assign the child to a new parent SKUIn the product template, assign the child SKU to the new parent SKU. This will create a new parentage for your products.Step 5: Upload the product templateOnce you have filled in the product template, upload it to Seller Central. Wait for the upload to complete and ensure that the product information is correct.Step 6: Troubleshoot any warnings or errorsIf you encounter any warnings or errors during the upload process, troubleshoot them to ensure that the products are uploaded correctly.Step 7: Repeat the process for other parent/child relationshipsIf you need to create other parent/child relationships, repeat the process for each relationship.Step 8: Avoid the 8032 error in the futureTo avoid the 8032 error in the future, ensure that your inventory and parent/child relationships are set up correctly from the start. Check for any phantom parents and delete them to prevent future errors. Double-check your product information before uploading to ensure that it is accurate.By following these steps, you'll be able to fix the Amazon 8032 error and avoid it in the future. Remember to be patient and double-check your work to ensure that the error is resolved properly.00:00 Common Reasons for Amazon Flat File Error 8032 and How to Fix It00:35 Getting a 8032 Error01:09 Check the Parent01:31 Error 8032 shows in the Feed Processing Summary01:53 Delete the Child SKU, then assign the child to new Parent SKU02:26 Reset and unlink Child from ASIN02:53 Click Manage Inventory03:10 Delete the Parent03:40 Go to Add Products via Upload03:45 Get product template04:33 Fill in the necessary details09:14 Once done updating, upload the spreadsheet.10:19 Check the PaSupport the show
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May 3, 2023 • 4min

3 Simple Steps to Change Product Category on Amazon

Send us a textAre you struggling to improve your sales on Amazon? Are you looking for a simple way to give your product listings a boost and reach more potential customers? Look no further than updating your product category on Amazon!In this video, we'll show you three simple steps to change your product category on Amazon and improve your sales performance. Whether you're a new seller or an experienced pro, these tips and tricks will help you maximize your visibility and attract more customers to your listings.We'll start by discussing the importance of choosing the right product category and how it impacts your sales performance on Amazon. We'll explore the ways in which selecting the correct category can improve your product's visibility and help you reach more potential customers.Next, we'll dive into the practical tips and tricks you need to know to change your product category on Amazon. We'll cover the three most effective ways to update your product category and provide step-by-step instructions for each method. From using the flat file method to reaching out to Amazon's support team, we'll show you how to select the correct category for your products.We'll also share real-life examples of how changing product categories has helped other Amazon sellers improve their sales performance. You'll see firsthand how selecting the correct category can impact your product's visibility and help you reach more potential customers.Throughout the video, we'll answer common questions about changing product categories on Amazon and share insider tips and tricks to help you optimize your listings for better sales performance. You'll learn how to choose the right keywords for your products, how to use Amazon's browse node tree to select the correct category, and how to troubleshoot common issues that may arise.By the end of the video, you'll have a clear understanding of how to change your product category on Amazon and optimize your listings for better sales performance. You'll be able to take what you've learned and apply it to your own product listings to improve your visibility and reach more potential customers.So, whether you're struggling to get your products seen by potential customers or you're looking for ways to improve your sales performance, this video is for you. With our expert tips and tricks, you can give your Amazon listings a boost and start seeing better results from your business.Don't wait any longer. Watch this video now to learn the three simple steps to change your Amazon product category and start driving more sales for your business today!00:00 3 Simple Steps to Change Product Category on Amazon00:06 3 ways to update a product category on Amazon00:22  The first method of updating the product category by going into the backend and changing the item type keyword is explained.01:27 The second method of using the self-serve function in the ticketing system is explained.02:30 The third method of contacting Brand Support in Brand Registry is explained.03:18 Jason recommends using Brand Registry as the most effective method for updating the product category.03:45 Amazon may not change the category if the product is more relevant in another category.Support the show
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May 2, 2023 • 2min

Amazon Brand Store URL vs. Seller Storefront URL (Quick Tips for Amazon Sellers)

Send us a textIf you're an Amazon seller looking to promote your store and products, you'll want to know how to find your Amazon store link. Your store link is a direct URL to your Amazon store and can be shared with potential customers to drive traffic to your page. In this guide, we'll show you how to find your Amazon store link for both Brand Storefront and Seller Storefront URLs.Finding your Brand Storefront URL is easy if you have a registered brand on Amazon. Here are the steps:Log in to your Seller Central account and go to the "Inventory" tab.Click on "Brand Dashboard" under the "Brands" section.Click on the name of the brand you want to find the storefront link for.Click on the "Storefront URL" tab to view your Brand Storefront URL.Now, if you don't have brand registry, you'll need to use the Seller Storefront URL instead. Here's how to find it:Go to one of the products you're selling on Amazon and click on "Sold by" under the "Add to Cart" button.Click on your seller name.Once on your seller page, copy the URL in the address bar. This is your Seller Storefront URL.With your Brand Storefront URL and Seller Storefront URL, you can easily promote your Amazon store and products on social media, email campaigns, and other marketing efforts. By using these URLs strategically, you can drive traffic to your store and increase your sales.To find your Amazon store link, you'll need to first determine whether you have brand registry or not. If you do, your Brand Storefront URL can be found in the Brand Dashboard section of your Seller Central account. If not, your Seller Storefront URL can be found by navigating to one of your products and clicking on your seller name. With this information, you'll be well on your way to promoting your Amazon store and driving more sales!If you want to learn more about the differences between Brand Store and Seller Storefront, you can also watch this video: https://youtu.be/drlJ8JUVK7I00:00 Amazon Brand Store URL vs. Seller Storefront URL (Quick Tips for Amazon Sellers)00:21 Go to your Brand stores00:53 Go to your Product listing00:58 Click Sold by🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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May 1, 2023 • 11min

Add New Children to Existing Parentage - Amazon Listing Guide for Beginners

Send us a text00:00 Add New Children to Existing Parentage - Amazon Listing Guide for Beginners00:58 Go to Catalog, click Add products via upload01:07 Click download spreadsheet🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanc...✅ Beginner Tutorial Playlist:    • ASupport the show
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Apr 30, 2023 • 7min

Give Your Amazon Product Listing a Spring Makeover

Send us a textYou know that competition is fierce as an Amazon seller. To stay ahead of the game, you need to optimize your product listing. Optimizing your listing means making sure that your product is easily discoverable by shoppers on Amazon, and that your listing accurately showcases your product's features and benefits.At My Amazon Guy, we specialize in helping sellers like you optimize their product listings. Our team of experts will analyze your ASIN and provide you with a free video that identifies areas for improvement. We'll look at everything from your PPC to SEO ratio to your design, to ensure that your listing is as effective as possible.Don't let your sales suffer because your listing isn't optimized. Let us help you reach your full potential on Amazon. Head over to https://myamazonguy.com/asin-review/ to claim your FREE video analysis today!00:00 Give Your Amazon Product Listing a Spring Makeover00:39 Reviewing Keywords03:25 Competitor Analysis03:54 MAG's SEO Phase 3 process04:17 Areas of Improvement: Organic ranking05:02 Areas of Improvement: Images06:03 Areas of Improvement: A+ Content06:58 My Amazon Guy Full Service Management https://myamazonguy.com/full-service-...🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to Support the show
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Apr 29, 2023 • 13min

Amazon Product Launch Strategies For Beginners

Send us a textGet your Amazon questions answered live! Join Jason Mastromatteo and Faith Denniston every Friday at 12noon EST for an exciting Q&A session. From product listing to A+ content and everything in between, bring your Amazon questions and get expert advice.00:00 Amazon Product Launch Strategies For Beginners00:56 ASIN registered to other brand03:03 MAG help grow sales on your brand04:12 Checked-in shipment disrecpancies05:11 Modifying product listings if you're not the brand owner07:17 Steps in launching your branded products on Amazon08:13 Getting optimize newly launched products09:38 Tips for having a successful launch🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: Support the show
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Apr 28, 2023 • 26min

Brand Registry Update 3.0? What You Need to Know

Send us a textIn this informative video, we dive into the latest changes to Amazon's Brand Registry system and what it means for sellers like you. As an experienced Amazon Seller and consultant, I've seen my fair share of challenges and roadblocks when it comes to navigating the platform's ever-evolving policies and processes. And I know firsthand how frustrating it can be when you hit a brick wall with no clear path forward.That's why I'm here to break down the latest changes to Amazon's Brand Registry system, which is designed to help protect brands and sellers from counterfeiters, hijackers, and other forms of infringement. With these changes come a few new requirements and updates to the application process, as well as new tools and features that can help you better manage your registered brands.First off, we'll take a closer look at the new manufacturing and distribution information requirements for brand registration. You'll need to provide proof of actual manufacturing, which could include invoices, purchase orders, or other documentation that verifies your relationship with the manufacturer. This new requirement is aimed at reducing the number of counterfeit products on the platform and providing more transparency for buyers.Next up, we'll explore the updated Impact Dashboard, which gives you a real-time snapshot of how Amazon is protecting your brand. From prevented or removed listings to trends in marketplace activity, this dashboard can be a powerful tool for staying informed about your brand's health on the platform.But perhaps the most significant change to the Brand Registry system is the new Brand Registry Experience Alert, which promises a more user-friendly, dynamic, and customizable dashboard. This new alert highlights some of the key features and benefits of the updated dashboard, including easier brand management, enhanced intellectual property protection, and streamlined user permissions.As an Amazon Seller or brand owner, it's essential to stay on top of these changes and updates to ensure that your brand remains protected and visible on the platform. That's why we encourage you to stay tuned to our channel for more insights and tips on how to succeed on Amazon.And if you have any questions or concerns about these changes or any other aspect of selling on Amazon, please don't hesitate to reach out to our team for expert guidance and support. We've helped hundreds of brands and sellers navigate the complex world of Amazon, and we're here to help you too. So, let's dive in and stay ahead of the game!00:00 Brand Registry Update 3.0? What You Need to Know01:03 Files being rejected by Brand registry02:17 Brand Registry 3.0 vs previous versions03:26 Trademark Guide https://myamazonguy.com/trademark-ser...04:59 Recent rejection notices07:32 Keep reapplying by providing additional documents08:Support the show
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Apr 27, 2023 • 8min

Don't Let Your Packaging Get You Flagged on Amazon

Send us a textIn today's video, we're going to be discussing an important topic for Amazon sellers: packaging and product categorization issues. If you're an Amazon seller, you know that packaging and categorization can be a tricky area to navigate. Amazon has strict rules about how products must be packaged and categorized, and failure to comply with these rules can result in your product being flagged, removed from the platform, or even lead to suspension of your account.In the first segment of this video, we'll discuss how packaging can cause problems for sellers on Amazon. We'll explore real-life examples of sellers who have had their products flagged due to issues with packaging, and we'll discuss how to avoid these issues in the first place.Next, we'll dive into the topic of product categorization. We'll discuss how Amazon categorizes products, why they sometimes get it wrong, and how this can negatively impact your sales. We'll also explore how to resolve categorization issues if you're experiencing them.One of the most common issues that sellers face on Amazon is having their products flagged for non-compliance with Amazon's policies. In the third segment of this video, we'll explore some of the most common reasons why products get flagged, such as using prohibited keywords or making false claims. We'll also discuss how to resolve these issues and get your products back on track.Finally, we'll wrap up the video by discussing some tips and tricks for sellers to help them stay in compliance with Amazon's rules and regulations. We'll discuss how to use Amazon's subscribe and save report to improve your sales, as well as the labeling requirements for supplements.At the end of the day, compliance is key when it comes to selling on Amazon. By staying on top of Amazon's policies and rules, you can avoid costly mistakes and ensure that your products are always visible to potential customers. So, if you're an Amazon seller looking to boost your sales and avoid compliance issues, be sure to watch this video until the end. We're confident that you'll come away with a better understanding of how to navigate packaging and categorization issues, as well as how to stay in compliance with Amazon's rules and regulations.This episode is packed with valuable insights on how to ensure that your products comply with Amazon's policies and avoid getting flagged. If you're an Amazon seller or thinking of selling on the platform, you don't want to miss this episode. Tune in now and discover how to keep your products off Amazon's flagging radar!00:00 Don't Let Your Packaging Get You Flagged on Amazon01:53 Amazon has moved the product category to the wrong category04:02 Resolving the issue04:32 Change in brand registry or04:42 Delete then relist the listing05:33 Product related to animals needs a COA (Certificate of Analysis)06:01 Subscribe and save report06:37 Labeling requirements for supplements🏫 Support the show
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Apr 26, 2023 • 14min

Selling Supplements on Amazon: Should You Pull the Plug?

Send us a textGet your Amazon questions answered live! Join Jason Mastromatteo and Faith Denniston every Friday at 12noon EST for an exciting Q&A session. From product listing to A+ content and everything in between, bring your Amazon questions and get expert advice.00:00 Selling Supplements on Amazon: Should You Pull the Plug?00:42 Resolving data bug issues02:29 Organic data from Search Query Performance report03:20 Expiration date may have been input incorrectly04:36 Adding keywords on your Alt text06:11 Missing category tree07:37 Suspended account link associated with brand09:23 Measuring ad impressions11:01 Getting more organic sales than spending ads12:07 Requesting brand name change🚀 Grow your brand's accounts with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0✅ Order a Trademark from My Amazon Guy for $825 and get your brand registrySupport the show

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