My Amazon Guy

Steven Pope
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Apr 28, 2023 • 26min

Brand Registry Update 3.0? What You Need to Know

Send us a textIn this informative video, we dive into the latest changes to Amazon's Brand Registry system and what it means for sellers like you. As an experienced Amazon Seller and consultant, I've seen my fair share of challenges and roadblocks when it comes to navigating the platform's ever-evolving policies and processes. And I know firsthand how frustrating it can be when you hit a brick wall with no clear path forward.That's why I'm here to break down the latest changes to Amazon's Brand Registry system, which is designed to help protect brands and sellers from counterfeiters, hijackers, and other forms of infringement. With these changes come a few new requirements and updates to the application process, as well as new tools and features that can help you better manage your registered brands.First off, we'll take a closer look at the new manufacturing and distribution information requirements for brand registration. You'll need to provide proof of actual manufacturing, which could include invoices, purchase orders, or other documentation that verifies your relationship with the manufacturer. This new requirement is aimed at reducing the number of counterfeit products on the platform and providing more transparency for buyers.Next up, we'll explore the updated Impact Dashboard, which gives you a real-time snapshot of how Amazon is protecting your brand. From prevented or removed listings to trends in marketplace activity, this dashboard can be a powerful tool for staying informed about your brand's health on the platform.But perhaps the most significant change to the Brand Registry system is the new Brand Registry Experience Alert, which promises a more user-friendly, dynamic, and customizable dashboard. This new alert highlights some of the key features and benefits of the updated dashboard, including easier brand management, enhanced intellectual property protection, and streamlined user permissions.As an Amazon Seller or brand owner, it's essential to stay on top of these changes and updates to ensure that your brand remains protected and visible on the platform. That's why we encourage you to stay tuned to our channel for more insights and tips on how to succeed on Amazon.And if you have any questions or concerns about these changes or any other aspect of selling on Amazon, please don't hesitate to reach out to our team for expert guidance and support. We've helped hundreds of brands and sellers navigate the complex world of Amazon, and we're here to help you too. So, let's dive in and stay ahead of the game!00:00 Brand Registry Update 3.0? What You Need to Know01:03 Files being rejected by Brand registry02:17 Brand Registry 3.0 vs previous versions03:26 Trademark Guide https://myamazonguy.com/trademark-ser...04:59 Recent rejection notices07:32 Keep reapplying by providing additional documents08:Support the show
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Apr 27, 2023 • 8min

Don't Let Your Packaging Get You Flagged on Amazon

Send us a textIn today's video, we're going to be discussing an important topic for Amazon sellers: packaging and product categorization issues. If you're an Amazon seller, you know that packaging and categorization can be a tricky area to navigate. Amazon has strict rules about how products must be packaged and categorized, and failure to comply with these rules can result in your product being flagged, removed from the platform, or even lead to suspension of your account.In the first segment of this video, we'll discuss how packaging can cause problems for sellers on Amazon. We'll explore real-life examples of sellers who have had their products flagged due to issues with packaging, and we'll discuss how to avoid these issues in the first place.Next, we'll dive into the topic of product categorization. We'll discuss how Amazon categorizes products, why they sometimes get it wrong, and how this can negatively impact your sales. We'll also explore how to resolve categorization issues if you're experiencing them.One of the most common issues that sellers face on Amazon is having their products flagged for non-compliance with Amazon's policies. In the third segment of this video, we'll explore some of the most common reasons why products get flagged, such as using prohibited keywords or making false claims. We'll also discuss how to resolve these issues and get your products back on track.Finally, we'll wrap up the video by discussing some tips and tricks for sellers to help them stay in compliance with Amazon's rules and regulations. We'll discuss how to use Amazon's subscribe and save report to improve your sales, as well as the labeling requirements for supplements.At the end of the day, compliance is key when it comes to selling on Amazon. By staying on top of Amazon's policies and rules, you can avoid costly mistakes and ensure that your products are always visible to potential customers. So, if you're an Amazon seller looking to boost your sales and avoid compliance issues, be sure to watch this video until the end. We're confident that you'll come away with a better understanding of how to navigate packaging and categorization issues, as well as how to stay in compliance with Amazon's rules and regulations.This episode is packed with valuable insights on how to ensure that your products comply with Amazon's policies and avoid getting flagged. If you're an Amazon seller or thinking of selling on the platform, you don't want to miss this episode. Tune in now and discover how to keep your products off Amazon's flagging radar!00:00 Don't Let Your Packaging Get You Flagged on Amazon01:53 Amazon has moved the product category to the wrong category04:02 Resolving the issue04:32 Change in brand registry or04:42 Delete then relist the listing05:33 Product related to animals needs a COA (Certificate of Analysis)06:01 Subscribe and save report06:37 Labeling requirements for supplements🏫 Support the show
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Apr 26, 2023 • 14min

Selling Supplements on Amazon: Should You Pull the Plug?

Send us a textGet your Amazon questions answered live! Join Jason Mastromatteo and Faith Denniston every Friday at 12noon EST for an exciting Q&A session. From product listing to A+ content and everything in between, bring your Amazon questions and get expert advice.00:00 Selling Supplements on Amazon: Should You Pull the Plug?00:42 Resolving data bug issues02:29 Organic data from Search Query Performance report03:20 Expiration date may have been input incorrectly04:36 Adding keywords on your Alt text06:11 Missing category tree07:37 Suspended account link associated with brand09:23 Measuring ad impressions11:01 Getting more organic sales than spending ads12:07 Requesting brand name change🚀 Grow your brand's accounts with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0✅ Order a Trademark from My Amazon Guy for $825 and get your brand registrySupport the show
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Apr 25, 2023 • 11min

Avoid Shipping Mistakes: Tips for Amazon FBA and UPC Labeling Accuracy

Send us a textGet your Amazon questions answered live! Join Jason Mastromatteo and Faith Denniston every Friday at 12noon EST for an exciting Q&A session. From product listing to A+ content and everything in between, bring your Amazon questions and get expert advice.00:00 Avoid Shipping Mistakes: Tips for Amazon FBA and UPC Labeling Accuracy00:32 Tools for Seller01:51 Trademark expired02:30 Unable to delete parent-child variation, listing might be listed somewhere03:53 Backup the catalog05:18 Keepa report Sales History07:09 Amazon Global Store08:06 Updating a 10 year old ASIN08:17 FBA ships out wrong item 09:22 A+ variation for each ASIN09:57 Limit orders per customer🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0✅ Order a Trademark froSupport the show
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Apr 24, 2023 • 11min

Tips on Reviving Your Listing: Overcoming Negative Reviews and Lost Momentum

Send us a textGet your Amazon questions answered live! Join Jason Mastromatteo and Faith Denniston every Friday at 12noon EST for an exciting Q&A session. From product listing to A+ content and everything in between, bring your Amazon questions and get expert advice.00:00 Tips on Reviving Your Listing: Overcoming Negative Reviews and Lost Momentum01:15 Fixing FBA listings randomly turn into FBM with zero quantity02:26 Setting up campaigns for a new product03:40 Adding FBM SKUs for all ASINs04:12 Use of HTML scraper04:46 Giving a full update of the ASIN05:07 Issues with UPC as an identifier in a flat file for a product that already exists06:03 The number of characters that get indexed from bullet points depends on the category07:08 Dealing with a listing that lost momentum due to a bad review08:10 Supressed Buy Box🚀 Grow your brand's accounts with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at Support the show
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Apr 23, 2023 • 3min

Get Brand Store Vanity Short URL in Less Than 5 Minutes

Send us a textAre you struggling to make your Amazon store easily searchable on Google and other search engines? A vanity URL or a brand URL can help you enhance your brand's online visibility. In this video, Jason Mastromatteo will show you how to get a brand store vanity URL in less than 5 minutes using Amazon Seller Central Brand Tips and Tricks.Jason starts the video by demonstrating a brand store for Upstream Brands project that has a weird URL. He explains that having a searchable vanity URL is essential for your brand's online visibility. A vanity URL is a customized URL that you can create to make it easier for customers to remember your store. For example, if your brand name is "Wonder Camp," you can create a vanity URL like "amazon.com/wondercamp" that customers can remember easily.Jason guides you through the process of changing the URL to a brand URL. He clicks on Support Center and then clicks Help. He chooses Stores and then Short URL from the categories. He then creates an email requesting to change the URL and clicks Submit.Jason assures you that the process is quick and easy. He then shows you the response that he received from the Advertising Support team, which confirms that his request was processed successfully. The response also shows the desired URL, and Jason confirms that the URL is visible on the Amazon store.The process of getting a brand store vanity URL is straightforward. You need to log in to your Amazon Seller Central account and click on the Support Center button located on the top right-hand corner of the screen. From there, click on Help and choose Stores from the categories. Select Short URL and send an email to the Amazon Advertising Support team requesting to change your URL. Make sure to include your brand name, account information, and desired URL in the email. Once you have submitted the email, the Amazon Advertising Support team will process your request, and you will receive a response within 24-48 hours.Having a vanity URL can help you improve your brand's online presence and make it easier for customers to find your store. A searchable URL can also improve your store's ranking on search engines like Google. When customers search for your brand on Google, your Amazon store with a vanity URL is more likely to show up in the search results.In conclusion, getting a brand store vanity URL is quick and easy. Jason Mastromatteo provides an easy-to-follow guide on how to get a brand store vanity URL in less than 5 minutes. Watch the video and follow the steps to make your Amazon store easily searchable on the internet. Enhance your brand's online presence and make it easier for customers to find your store by getting a vanity URL today.00:00 Get Brand Store Vanity Short URL in Less Than 5 Minutes - Amazon Seller Central Brand Tips & Tricks00:53 Click on Support Center then click Help.1:16 Choose a category which is Stores then Short url.1:22 Create an email requesting to change the url.2:13 Click Submit.2:35 You will then receive a quick response that it was successfully processed.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉Support the show
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Apr 22, 2023 • 11min

Is Amazon Limiting Your Sales Due to High Order Volume?

Send us a textAre you an Amazon seller who worries about your sales slowing down due to high order volume? If so, you're not alone. There is a myth circulating that Amazon limits sales or orders when there are too many in a single day, but we're here to debunk that myth and give you the truth.In this video, we'll cover some of the most common issues that Amazon sellers face, including sponsored ads not showing up in search, resellers not applying to sell, brand registered sellers dealing with hijackers, mistaken indications that a product is a children's toy, and preventing returns from being resold. We'll provide practical advice on how to solve these issues and keep your sales flowing.One of the most frustrating problems that sellers face is when their sponsored ads don't show up in search. We'll explore why this happens and what you can do to increase your ad visibility. We'll also address the issue of resellers not applying to sell your products and explain why it happens and how to encourage them to apply.Brand registered sellers often encounter hijackers on their listings, causing a lot of headaches and lost sales. We'll give you tips on how to report these hijackers and prevent them from taking over your listing. We'll also tackle the issue of Amazon mistakenly indicating that a product is a children's toy and how to rectify this mistake.Returns can be a significant issue for Amazon sellers, especially if they end up being resold. We'll provide strategies on how to prevent this from happening and ensure that your returned products are handled appropriately.Finally, we'll address the myth that Amazon limits sales or orders due to high volume. We'll explain why this is not true and provide evidence to support our claims.At the end of this video, you'll have a better understanding of how to solve common issues that Amazon sellers face, and you'll be equipped with the knowledge you need to keep your sales flowing. Whether you're a seasoned seller or just starting, this video is a must-watch for anyone looking to grow their sales on Amazon.In conclusion, if you're an Amazon seller who wants to stay ahead of the curve, then this video is for you. We'll debunk the myth of Amazon limiting your sales due to high order volume and provide practical advice on how to solve common issues that sellers face. So sit back, relax, and let us guide you through the world of Amazon sales.00:00 Is Amazon Limiting Your Sales Due to High Order Volume?00:54 Sponsored ads for each product not showing up in search03:10 Get resellers to "Apply to sell"04:56 Brand registered sellers experiencing hijackers05:56 Amazon mistakenly indicate the item is a children's toy08:17 Prevent returns from being resold09:14 Slow down of sales due to high volume of order🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉Support the show
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Apr 21, 2023 • 2min

Optimize Your Product Listing on Amazon (A Quick ASIN Review)

Send us a textYou know that competition is fierce as an Amazon seller. To stay ahead of the game, you need to optimize your product listing. Optimizing your listing means making sure that your product is easily discoverable by shoppers on Amazon, and that your listing accurately showcases your product's features and benefits.At My Amazon Guy, we specialize in helping sellers like you optimize their listings. Our team of experts will analyze your ASIN and provide you with a free video that identifies areas for improvement. We'll look at everything from your PPC to SEO ratio to your design, to ensure that your listing is as effective as possible.Don't let your sales suffer because your listing isn't optimized. Let us help you reach your full potential on Amazon. Head over to https://myamazonguy.com/asin-review/ to claim your FREE video analysis today!00:00 Optimize Your Product Listing on Amazon (A Quick ASIN Review)00:46 Area of improvement: Design and images01:11 Area of improvement: Product Pricing01:22 My Amazon Guy Full Service Management https://myamazonguy.com/full-service-...🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: Support the show
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Apr 20, 2023 • 4min

The Metrics That Prove Why Your Amazon Brand Store Homepage Matters

Send us a textIn this video, we’ll dive into the importance of having a well-designed Amazon Brand Store and the metrics that prove why it matters.Are you brand-registered on Amazon? If yes, then there’s really no reason why you shouldn’t be taking advantage of Amazon Stores. Your brand store is the gateway to your brand on Amazon, and having a high-converting layout is essential to attracting and retaining customers.In this video, Jason Master Mateo will walk you through the metrics that show why your Amazon brand store homepage matters and how it should be laid out. We’ll also give you tips on how to make your homepage shop-able and cross-sell your products.The first thing you need to do is check out the insights of your Age of Sage Store. If it’s not available yet, keep building your store and wait until you have established followers and visitors. Once you have access to your insights, you can see an overview of your store and compare the difference in sales from the top pages. You’ll notice that the homepage is leading by a significant margin, and that’s why it’s essential to make it shop-able.You want to make sure that your customers can immediately see your products and add them to their carts. It’s also important to note that your homepage is the first impression your customers will have of your brand, and it should be consistent with your brand identity.Jason shares some A/B testing strategies that you can implement on your homepage. It’s crucial to understand your category and what your customers are looking for. For example, if you’re in the gift category, you might want to showcase your trending items first. In contrast, if you’re selling auto parts, you’ll need to focus on the features of your products.It’s also essential to make sure that your store is cross-shop-able. If you’re selling a mother’s day spa set, you can cross-sell tumblers or other gift items that will complement the spa set. This is a great way to increase your average order value and keep your customers engaged with your brand.In conclusion, building a well-designed Amazon brand store is crucial to your success on Amazon. Your brand store is your brand’s gateway, and it’s the first impression your customers will have of your brand. By implementing a high-converting layout and making your homepage shop-able, you’ll see an increase in sales and customer engagement.So, what are you waiting for? Start building your Amazon brand store today and take your business to the next level! If you found this video helpful, please hit the like button, subscribe to our channel, and hit the notification bell to stay updated with our latest videos.00:00 The Metrics That Prove Why Your Amazon Brand Store Homepage Matters00:36 Go to your dashboard and choose Stores then Manage stores00:51 Click See insights and view your metrics01:37 Click Traffic you will see where your traffic comes from02:06 Make your Homepage layout attractive to buyers02:58 Check your sales by clicking Sales03:49 Cross sell your products🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉Support the show
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Apr 19, 2023 • 27min

[SEO Update] Amazon Algorithm 2023 Patch Notes to Rank Your Product to the Top of Page 1

Send us a textStruggling to rank your Amazon products on the first page? Do you want to know the latest updates on Amazon's SEO algorithm? Then you're in the right place! In this video, I'm going to reveal the A10 algorithm, the latest Amazon SEO algorithm update, and discuss how it affects your product's ranking.The A10 algorithm factors in several key metrics to determine a product's SEO ranking, including seller authority, impressions, sales internal, reviews, PPC sales, off-site sales, 180-day sales, conversion rate, CTR, and organic sales. Each of these metrics plays a crucial role in determining your product's visibility on Amazon's search engine.Seller authority is an essential factor that determines a seller's credibility on Amazon. This includes the number of sales on the total account and how long the account has been around for. Impressions, on the other hand, refer to the number of times a product is viewed, including both SEO and PPC. This means that if you don't advertise, you may have fewer impressions, which could negatively affect your SEO.Remember, SEO is not set it and forget it. It is a continuously optimized thing, and you need to be on top of it if you want your products to rank higher on Amazon's search engine. If you want to learn more about Amazon SEO, check out our website or contact us today to see how we can help you with your Amazon marketing needs.Don't miss out on this valuable information on Amazon's latest SEO algorithm update. Watch this video and stay ahead of the competition!00:00 [SEO Update] Amazon Algorithm 2023 Patch Notes to Rank Your Product to the Top of Page 100:20 A9 Algorithm mistakenly identified as A1001:16 Click-through rate (CTR) as the most notable gainer02:38 A high-converting new product may not necessarily require a lot of reviews to be successful03:50 An ethical and cost-effective way to generate reviews04:54 A trend of less favor towards the "Legacy" players06:32 Brand story and A+ Content as two important sections on Amazon product listings that can impact SEO07:53 One Spanish keyword will index in under 48 hours09:30 Free SEO Guide myamazonguy.com/seo11:19 CTR is more important now because there’s a heightened significance in being searchable and findable on Amazon12:43 Updating main image can increase CTR by 3x14:43 Many people underestimate the significance of traffic on Amazon15:56 Algorithm is currently favoring CTR more than it has in the past17:12 Visit myamazonguy.com/hack for tips on improving your Amazon product's main image20:02 Go to myamazonguy.com/icap for another use case using the ICAP marketing funnelSupport the show

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