

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Feb 8, 2024 • 3min
Frustration Free Packaging - Amazon Seller Central - Tips & Tricks
Send us a textJoin Jason Mastromatteo from My Amazon Guy as he breaks down Amazon's Frustration Free Packaging (FFP). Learn the pros and cons of FFP for vendors, its impact on customer experience, and cost implications. This essential guide is perfect for Amazon sellers looking to understand the nuances of FFP and make informed packaging decisions.#AmazonFBA #FrustrationFreePackaging #EcommerceTips #VendorCentral #OnlineRetail #EcoFriendlyPackaging #MyAmazonGuyTimestamps:00:00 - Introduction to Frustration Free Packaging (FFP)00:12 - Overview of FFP and Vendor Side Interest00:26 - FFP Variations and Definition00:56 - Pros and Cons of FFP01:12 - Impact of FFP on Product Packaging and Customer Experience01:48 - Vendor Central Perspective on FFP and Cost Savings02:23 - Suitability of FFP for Different Products02:45 - Challenges with Exiting the FFP Program03:01 - Final Tips on FFP→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade----------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 7, 2024 • 2min
2024 Guide to Amazon Virtual Bundles: Boost Your Sales Now!
Send us a textStep into the future of Amazon selling with Shane from My Amazon Guy as he unveils crucial updates for virtual bundles in 2024. This video is a must-watch for Amazon sellers eager to elevate their sales and product visibility. Learn how the new display changes for virtual bundles can significantly increase your average order value and improve your product rankings. Shane provides a clear, actionable guide on creating and setting up effective virtual bundles right in your Seller Central account. Whether you're looking to bundle existing products or explore new combinations, this video offers all the insights you need.For personalized assistance and more expert advice, visit myamazonguy.comTimestamps:00:00 - Introduction to Virtual Bundles on Amazon00:07 - Update on Display and Impact of Virtual Bundles00:15 - Practical Example of a Virtual Bundle Listing00:30 - Benefits of the New Virtual Bundle Display00:46 - Strategy for 2024: Leveraging Virtual Bundles01:01 - Comparing Old and New Virtual Bundle Placements01:24 - How to Create Effective Virtual Bundles01:38 - Step-by-Step Guide to Setting Up Virtual Bundles in Seller Central02:06 - Closing Remarks and Contact Information→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade--------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 6, 2024 • 56sec
Boost Beauty Sales: Secret SEO & Brand Trick
Send us a textStep into the world of enhanced beauty product listing optimization with our latest video. Discover key strategies for the Beauty and Personal Care category on Amazon, focusing on how to effectively use the Premium Beauty batch feature. This video covers:- Understanding the Premium Beauty Batch: Learn how this feature influences your product detail page.- Creative Brand Story Customization: Tips on matching your brand story with product aesthetics, like using color schemes for Rosé under-eye patches.- SEO Enhancement Techniques: Utilize crawl text to boost organic keyword indexing for products.For more innovative e-commerce strategies and tips, subscribe to our channel and join the conversation!#beauty #beautyhacks #cosmeticsbrand #cosmeticsproducts #skincare #skincareproducts Timestamps:00:01 - Introduction to Beauty and Personal Care Batch Features00:09 - Premium Beauty Batch: Impact on Bullet Points00:18 - Strategy for Enhanced Brand Presentation00:29 - Customizing Brand Story for Product Match00:34 - Color Coordination and Keyword Optimization Strategies00:49 - Closing Remarks and Call for Viewer Input→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade-------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 5, 2024 • 2min
New Manage All Inventory Beta Console - Amazon Seller Central - Tips & Tricks
Send us a textExplore Amazon's New Inventory Management Beta! Manage All Inventory in One Place Discover the revolutionary beta inventory management system unveiled. Jason Mastromatteo will walk you through the all-new, seamless dashboard where you can monitor sales, track inventory, and analyze fees all in one integrated place.Features:- Single-view Dashboard- Real-time Sales Data- Inventory Tracking- Fee Breakdowns- Revenue Calculations- Cross-Marketplace Visibility- Advanced Filtering OptionsMaximize your efficiency and stay ahead in the marketplace with these innovative tools. Don't miss out on the full breakdown and tips for leveraging this upgrade for your Amazon business.Stay updated on the latest Amazon seller strategies, tips, and beta rollouts with My Amazon Guy. Like, share, and subscribe for more insider insights.Timestamps:00:00 - Introduction to New Manage Inventory Experience00:10 - Host Introduction: Jason from My Amazon Guy00:26 - Overview of New Experience Features00:37 - Detailed Features: Sales, Inventory, and Fees00:51 - Marketplace Information Feature1:02 - Filtering Options in the New Experience1:09 - Benefits of Consolidated Features1:15 - Anticipation for Upcoming Amazon Beta Features1:25 - Closing Thoughts on Utility of New Features1:33 - Sign-off by Jason #InventoryManagement #AmazonSeller #BetaFeatures→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade--------------------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 4, 2024 • 15min
Amazon SEO Hack: Title Keyword Density Tutorial
Send us a textIn this comprehensive video, Steven Pope, founder of My Amazon Guy, delves into the crucial topic of Title Density for Amazon SEO. Discover how to enhance your product's visibility on Amazon through effective keyword optimization. Steven explains the recent updates to Amazon's search term field, expanding from 250 bytes to 2500 characters, and how it impacts your SEO strategy.Join us in this deep dive into Amazon SEO and learn how to make your products stand out. Don't miss our SEO Master Class for a detailed exploration of SEO phases from indexing to ranking.#AmazonSEO #TitleDensity #KeywordOptimization #Helium10 #EcommerceStrategy #MyAmazonGuyTimestamp:00:00 - Introduction to Amazon SEO & Title Density00:35 - Using Helium 10 for Keyword Analysis02:01 - Strategy for Keyword Optimization in Titles04:00 - Live Demo: Editing Product Listing for SEO06:07 - Adjusting Titles with Seasonal Keywords08:00 - Enhancing Titles with Specific Keywords10:00 - Optimizing for Natural & Organic Keywords12:01 - Tailoring SEO for Different Product Variations13:59 - Monitoring & Updating SEO Strategies15:01 - Closing Remarks: Importance of Continuous SEO→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade---------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 3, 2024 • 1h 21min
My Amazon Guy Friday Live Q&A with Faith Denniston and Jason Mastromatteo - February 2
Send us a textReady to conquer Amazon like a pro? You're in for a treat!Join the unstoppable duo, Faith Denniston and Jason Mastromatteo, in our Friday Live Q&A, and get ready to rewrite your Amazon success story.This isn't your run-of-the-mill Q&A; it's a high-octane journey into the heart of Amazon dominance.Cut through the Amazon jungle with ease:→ Tap into expert insights in real time.→ Watch your Amazon challenges melt away before your eyes.Your weekly Amazon power-up:→ Educate yourself, network with peers, and ignite your e-commerce prowess.Every Friday is a chance to transform your game:→ Don't just dream of success; seize it!Join us, and let's unlock your Amazon potential together!#AmazonFridayLiveQA #AmazonSellerSupport #MyAmazonGuyLive→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 2, 2024 • 17min
How to Source Products on Alibaba
Send us a textDiscover the secrets to successfully sourcing products on Alibaba for your Amazon business in this comprehensive guide. Join Kevin Sanderson, VP of Marketing at My Amazon Guy, as he shares his wealth of experience and insider tips on navigating Alibaba.com. Whether you're a new seller or an established entrepreneur, this video is packed with valuable insights on finding reliable suppliers, understanding Alibaba's layout, and building long-term supplier relationships.Key Highlights:- Step-by-step guide to sourcing products on Alibaba.- Insider tips on evaluating suppliers and products.- Strategies for effective communication with suppliers.- Understanding Alibaba's trust indicators like Gold and Verified Supplier status.- How to use RFQs (Request for Quotations) for efficient sourcing.About Kevin Sanderson:With years of experience in e-commerce and sourcing from Alibaba since 2015, Kevin brings a wealth of knowledge to help you grow your Amazon business.Timestamps:00:00 - Introduction: Winning Product Ideas and Sourcing Challenges00:36 - Kevin Sanderson's Background and Experience with Alibaba.com01:01 - Tips for Weeding Out Unsuitable Suppliers01:28 - Using Alibaba.com for Sourcing Products01:50 - How to Search for Suppliers on Alibaba02:17 - Understanding Alibaba's Layout and Trust Indicators03:56 - Importance of Gold Supplier and Verified Supplier Status04:50 - Evaluating Products and Suppliers on Alibaba06:00 - Navigating Product Varieties and Specifications07:18 - Detailed Supplier Evaluation Process09:22 - Contacting Suppliers: Tips and Strategies11:01 - Building Long-Term Supplier Relationships12:02 - Request for Quotation (RFQ) Process on Alibaba14:27 - Final Thoughts and Tips on Sourcing from Alibaba16:18 - Conclusion and Call to Action→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 1, 2024 • 34sec
Because of You I Made Millions of Dollars: Seth M Testimonial
Send us a textDiscover a real-life success testimonial in our latest video! Hear firsthand how our practical Seller Central tips and strategies transformed an entrepreneur's journey, leading to millions in profits. From tackling tricky product categorization issues like mislabeling a card game as perfume to leveraging YouTube for business growth, this story is packed with inspiration and actionable advice. Ideal for online sellers seeking to enhance their e-commerce skills. Subscribe for more success stories and expert tips to elevate your online business!If you want to increase your Amazon sales or solve a problem, visit https://myamazonguy.com for expert assistance.Timestamps:00:00 - Gratitude and Success Story00:14 - YouTube Learning and Problem Solving00:20 - Product Categorization Issue: Card Game Marked as Perfume00:29 - Solution via Bulk Upload in Seller Central→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade---------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 31, 2024 • 5min
Amazon Upgrades FBM Latency to Automatic Handling Time [Seller News]
Send us a textDiscover the latest game-changer for FBM sellers on Amazon: Automatic Handling Time (AHT). Join Steven Pope, founder of My Amazon Guy, as he delves into the intricacies of this new program and its impact on your business. In this insightful video, Steven breaks down the benefits of combining FBM and FBA listings, and how AHT can streamline your shipping process, enhancing efficiency and boosting sales. He also discusses real-world scenarios where FBM outperforms FBA, the implications of AHT on seller logistics, and strategies for maximizing sales growth.Whether you're exclusively an FBA seller or utilize FBM regularly, this video is packed with valuable insights to optimize your Amazon selling strategy. Stay ahead in the competitive world of online selling with these expert tips and strategies.Timestamps:00:00 - Introduction to Automatic Handling Time for FBM Sellers00:22 - Benefits of FBM and FBA Listing Strategies01:02 - Examples of FBM Advantages in Specific Scenarios01:19 - Overview of New Automated Handling Time (AHT) Program02:03 - Details on AHT Implementation and Seller Impact03:02 - Amazon's Marketing Email on AHT and Its Benefits03:54 - Additional Features and Account Health Considerations with AHT04:16 - Comparisons with SFP and Logistics Focus for Sellers04:48 - Overall Impact of AHT on FBM Sales and Seller Strategy05:07 - Conclusion and Additional Resources for Sellers→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 30, 2024 • 5min
Launch Your Amazon Product Right: Easy Pricing Tips for Big Sales
Send us a textStep back in time with Steven Pope, founder of My Amazon Guy, as we revisit one of our classic videos to bring you updated insights on the best launch price strategy for your new Amazon product. In this video, Steven shares his own success story with the Age of Sage Smudge Sticks and explains the importance of a strategic pricing timeline. From starting with a significant discount to gradually reaching your target price, learn how to effectively navigate your product launch. This video is a treasure trove of information for both new sellers and those looking to refine their launch tactics, blending past wisdom with current market trends.Key Highlights:- Dive into proven launch pricing strategies for Amazon products.- Explore the successful case study of Age of Sage Smudge Sticks.- Detailed week-by-week pricing guide for your product launch.- Adapting pricing strategies for various product categories and market demands.- Tips for maximizing profits during peak sales events like Black Friday.Why Revisit Old Videos?- Gain fresh perspectives on proven strategies.- Understand how market dynamics have evolved.- Apply timeless tactics with a modern twist.📌 For an in-depth guide on launching your product on Amazon, don't miss our MAG School launch course at mag-school.comTimestamps:00:00 - Introduction to Launch Pricing Strategy00:20 - Case Study: Age of Sage Smudge Sticks Success00:34 - Overview of Launch Pricing Timeline Chart01:01 - Week 1 Strategy: 50% Off Target Price01:24 - Cultural Phenomenon and High-Demand Product Exceptions01:58 - Adjusting Strategy in Competitive Categories02:50 - Week 2 Strategy: 10% Price Increase03:27 - Weeks 3-6: Gradual Price Increases04:10 - Approaching Target Price in Weeks 6-804:53 - Black Friday and High Demand Periods Strategy05:08 - Closing Remarks and MAG School Launch Course→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show


