My Amazon Guy

Steven Pope
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Feb 22, 2025 • 9min

Debunking Common Amazon PPC MYTHS For Better Campaigns

Send us a textAre these Amazon PPC myths hurting your ad performance? Many sellers make costly mistakes with budgets, bids, and keywords without realizing it. Get the facts and learn how to make your ads more profitable with the right strategy.Want better PPC results? Download our Amazon PPC guide: https://bit.ly/3XaQ7D7#AmazonPPC #EcommerceAds #AmazonSellers #AmazonAdvertising #PPCMythsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: http://bit.ly/3B1LvHtNeed? Book a free consultation with My Amazon Guy http://bit.ly/3B3HMJATimestamps00:00 - Myths vs Facts in Amazon PPC00:32 - Myth #1: Post-Holiday Impressions Drop Causes ACoS Spikes02:02 - How to Prevent ACoS Spikes After Sales Events03:24 - Myth #2: Cutting PPC Budgets Lowers ACoS04:51 - The Right Way to Adjust Your PPC Budget05:51 - Myth #3: Running Out of Stock? Turn Off Ads06:34 - Why Raising Prices is Better Than Stopping Ads07:31 - Myth #4: Over-Negating Keywords Hurts Your PPC08:11 - How to Use Keyword Negations the Right Way08:24 - Conclusion & Call to Action----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Feb 21, 2025 • 4min

Why Turning Off Ads Kills Sales and Rankings on Amazon

Send us a textTurning off PPC ads on Amazon can hurt sales and rankings fast and many sellers don’t see it coming. Dropping ads might seem like a way to save money, but it can lead to losing top spots in search results. Hear from experts on what happens when ads stop and what sellers can do to get their sales and rank back.Stop wasting money on ads that don’t convert. Download our PPC guide: https://bit.ly/410nREh#AmazonPPC #AmazonSellerTips #AmazonSales #AmazonAdvertisingWatch these videos next:Optimize Your Amazon PPC Budget for Better Sales in Q1 https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=17Top 10 Amazon PPC Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=23-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 – Does Turning Off Ads Kill Rank?00:28 – Why Stopping Ads Hurts Sales Fast01:16 – How Promotions Can Help Revive Sales02:01 – Case Study: Coconut Water Brand Boosted Rank02:46 – Changing Main Image & Lowering Price to Push Sales03:30 – Ask Experts Live – Join Our Weekly Amazon Q&A----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Feb 20, 2025 • 15min

Amazon PPC Agency vs In House vs Auto Campaigns - Tier List Management Rankings

Send us a textThis video breaks down PPC management tiers for Amazon sellers, covering agency, in-house expert, software, and auto campaigns. Each is ranked from S to F to help lower ACoS and grow sales. Learn which PPC tier fits your Amazon ads best and how the right choice can increase sales and cut wasted spend.Download our PPC guide for proven steps to lower ACoS, grow sales, and get ads working the right way. https://bit.ly/416yd5z#AmazonPPC #AmazonAdvertising #PPCManagement #AmazonSeller #EcommerceTipsWatch this video on YouTube:Amazon PPC [Master Class] - ACOS Hacks: https://www.youtube.com/watch?v=gudIjpDMLto&list=PLDkvNlz8yl_ZmFBbjhQP7rm6iW2lOqgZ2&index=2-----------------------------------------------Need S-Tier help with your listing? Let our experts handle it: http://bit.ly/3B1LvHtGet expert Amazon advice! Book a free call with My Amazon Guy: http://bit.ly/3B3HMJATimestamps00:00 - Should You Manage Amazon PPC In-House or Hire Help?00:47 - Why Agencies and 10-Year PPC Experts Rank Highest01:29 - When In-House Multi-brand PPC Specialists Work Best04:08 - PPC Software Pros and Cons for Amazon Sellers08:22 - Auto Campaigns and 1-Year PPC Specialists: What to Expect12:23 - Why Certificates Without Experience Can Hurt PPC Results14:05 - Turning Off PPC Can hurt SEO Sales15:01 - Get S-Tier PPC Help at My Amazon Guy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Feb 19, 2025 • 7min

What Really Works for Amazon SEO in 2025

Send us a textPPC impacts SEO! Download our PPC guide to improve rankings: https://bit.ly/4hvliRPAmazon SEO is changing, and sellers need to stay ahead. In this video, we break down the most important SEO factors in 2025 and what actually moves the needle.#AmazonSEO #EcommerceTips #AmazonSellingWatch these videos on YouTube:Increasing Sign Sales Without Ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=7PPC Help Improve Keyword Rankings? https://www.youtube.com/watch?v=tnTkd2Qhqmg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12-----------------------------------------------Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHtGet expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJATimestamps00:00 - Amazon SEO in 2025 – What’s Changing?00:16 - Why Alt Text in A+ Content Matters01:02 - How Amazon Follows Google’s SEO Trends02:06 - SEO Ranking Factors That Matter Most03:20 - Why Reviews Are Losing SEO Power04:48 - The Impact of Rufus on Amazon SEO06:00 - Simple SEO Fixes That Increase Sales----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Feb 19, 2025 • 5min

Amazon Product Launch Strategies That Actually Work

Send us a textIs your Amazon product launch actually working? Running out of stock, getting reviews, and ranking up are all signs of success., but what happens next? Learn how to keep momentum, increase sales, and decide whether to merge ASINs.Get our Amazon PPC guide and start improving your ads today https://bit.ly/419pOQ3#AmazonSales #EcommerceTips #AmazonFBA #AmazonSellerWatch these videos next:The Reason You're Losing on Amazon: https://www.youtube.com/watch?v=sQkjfTkECIc&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=12Creating Parentages with Flat File on Amazon in 2025 https://www.youtube.com/watch?v=Zk8xOa3E0JM&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=13-----------------------------------------------Need help with your listing? Let us fix it!: http://bit.ly/3B1LvHtNeed expert advice? Book a FREE call with us today: http://bit.ly/3B3HMJATimestamps00:00 - Is Your Product Launch Successful?00:16 - Signs That Your Product is Doing Well00:50 - Running Out of Stock: Good or Bad?01:30 - How to Increase Sales After Launch02:00 - Fixing Click-Through & Conversion Issues02:40 - The IAP Funnel for Better Amazon Sales03:30 - Should You Merge ASINs?04:00 - Why Reviews Aren’t Everything04:30 - Selling on Amazon Can Be Easier!----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Feb 18, 2025 • 3min

Sellers Are Losing Money Because of This Amazon Issue

Send us a textAmazon Seller Support is frustrating sellers with suspended listings, slow responses, and poor service. This video breaks down why support is failing and provides quick tips on how to handle support issues, improve your listings, and avoid costly mistakes.Stop wasting money on ads that don’t convert. Download our PPC guide https://bit.ly/3DLhywd#AmazonSelling #EcommerceTips #FBAProblems #AmazonFBA #OnlineBusinessWatch this videos next:AVOID These Review Traps! https://www.youtube.com/watch?v=p_HxUxSdANY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=5-----------------------------------------------Having trouble with Seller Support, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHtStruggling with your Amazon business? Get expert guidance: http://bit.ly/3B3HMJATimestamps:00:00 - The Reality of Selling on Amazon00:07 - Why Amazon Seller Support Is a Nightmare00:21 - What Gurus Won’t Tell You About Profit Margins00:33 - The Inside Joke That Amazon Sellers Relate To00:46 - Amazon's Growing Problems Are Hurting Sellers01:05 - The Biggest Challenges of Selling on Amazon01:17 - Why Amazon Dominates and Sellers Struggle01:30 - The Easiest Way to Increase Sales on Amazon01:39 - Why Your Main Image Can Make or Break Your Sales01:58 - How Amazon Sellers Should Focus on Customers02:12 - The Secret to Constant Amazon Business Growth02:27 - Ready to Grow? Work with My Amazon Guy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Feb 17, 2025 • 15min

The TRUTH About Amazon’s Rufus AI & Product Rankings

Send us a textEveryone’s talking about Rufus, Amazon’s new AI, but is it actually changing how products rank? Some claim it’s a game-changer, but the data tells a different story. If you’re relying on Rufus to improve your rankings, you might be missing out on what really moves the needle. Watch to see what’s actually working in Amazon SEO for 2025.Stop wasting money on ads that don’t convert. Download our PPC guide https://bit.ly/4hAmqn8#AmazonSEO #AmazonRankings #amazonrufus #SEOWatch these videos on YoutTube:Amazon SEO Guide https://www.youtube.com/watch?v=-Dc-ufvTHVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=73Maximize Amazon Sales with A+ Content and SEO https://www.youtube.com/watch?v=fqgt4BlpZ1w&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=16-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - Amazon’s Rufus AI Is Overrated!00:08 - What Is Rufus & Why Are Sellers Talking About It?01:05 - Does Rufus Actually Affect Amazon Rankings?02:40 - Perplexity AI’s Claim vs. Real Amazon SEO Data04:00 - Amazon’s Patent vs. What’s Really Happening05:20 - A Simple Test to See If Rufus Changes Rankings07:00 - Alt Text & A+ Content: What Still Works08:45 - Can Rufus Read Text on Product Images?10:15 - The Limitations of AI in Amazon SEO11:30 - Search Volume Trends: Has Rufus Made an Impact?13:00 - What Actually Helps Rank Products in 2025?14:20 - Final Thoughts – Why Rufus Isn’t Changing SEO----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Feb 16, 2025 • 15min

How My Amazon Guy Created 500+ Jobs (And How You Can Join)

Send us a textLooking for a career in Amazon selling or e-commerce? My Amazon Guy has created over 500 jobs in brand management, marketing, public relations, and more. Whether you're into analytics, design, or customer service, there's a role for you.Apply here: https://myamazonguy.com/jobs#AmazonCareers #EcommerceJobs #WorkFromHome #AmazonSelling #myamazonguy Watch this video next:Become a Brand Manager in 90 Days at My Amazon Guy- Apply Today! https://www.youtube.com/watch?v=ybZB2v1MT_w&list=PLDkvNlz8yl_Ypm8ienw6jdohTF1Wa3VqT-----------------------------------------------Improve your hiring chances. Take MAG School courses and gain the skills you need https://mag-school.com/coursesTimestamps00:00 - A Career in Amazon Selling00:09 - What My Amazon Guy Does00:21 - Types of Jobs Available00:54 - Where We Hire: USA, Mexico, Philippines01:41 - Internship Opportunities at My Amazon Guy02:07 - PH Summit & Employee Growth03:20 - How Internships Build Careers04:31 - My Background in Education & Training05:02 - Why People Choose My Amazon Guy Over Other Companies06:04 - What It's Like Working at an Amazon Agency07:26 - The Leadership Team & Growth08:46 - My Amazon Guy’s Core Values10:30 - What We Look for in Applicants12:00 - How to Apply & Next Steps----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Feb 15, 2025 • 6min

The #1 Reason Your Videos Aren’t Getting Clicks

Send us a textThe biggest mistake YouTube creators make? Overlooking the power of thumbnails! A well-designed thumbnail can triple your click-through rate (CTR) and make a huge difference in your video’s performance. Learn why a thumbnail artist should be your first investment and how to hire the right one.Amazon sellers struggling with CTR? Let’s fix it: http://bit.ly/3Vb6b6Q#YouTubeGrowth #YouTubeTips #ContentCreation #ThumbnailDesign #clickthroughrate Watch these videos next:Why Most Goals Fail and How You Can Succeed https://www.youtube.com/watch?v=Vi-HxMSfuH4&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=6How to Build a Successful Amazon Agency with the Right Sales Focus https://www.youtube.com/watch?v=vFYwDxFelcc&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=8-----------------------------------------------Download our PPC guide & optimize your ads: https://bit.ly/3DLhywdGet our proven SOPs to grow your business: http://bit.ly/416awftNeed expert advice? Book a free call with us: http://bit.ly/3B3HMJATimestamps:00:00 - Why Thumbnails Matter More Than You Think00:12 - The Mistake Most YouTubers Make With Thumbnails00:40 - The Power of Color and Design in CTR01:15 - Why Close-Up Shots and Emotions Work Best02:00 - How a Professional Photographer Can Help02:30 - Hiring a Thumbnail Designer: What You Need to Know03:10 - Should You Use Fiverr or Hire In-House?04:00 - The Challenges of Finding a Good Designer04:45 - The Business of Teaching vs. Doing05:10 - How My Amazon Guy Uses Education to Grow05:40 - How MAG Helps You Grow Your Amazon Business----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Feb 14, 2025 • 7min

How to Beat Cheap Competitors Without Lowering Your Price

Send us a textUsing images the right way can improve your Amazon rankings and help you sell more. A better main image gets more clicks, leading to more sales. Pricing strategy also plays a big role in long-term profits.Need help with PPC? Download our guide here: https://bit.ly/3DLhywd#AmazonSelling #EcommerceTips #AmazonFBA #AmazonMarketing #amazonseoe Watch these videos next:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Struggling with your listing? Contact us: http://bit.ly/3B1LvHtGet expert advice, book a free coaching call now: http://bit.ly/3B3HMJATimestamps00:00 - Using Keywords in Amazon Images for Better Ranking00:25 - How Main Images Impact Clicks and Sales01:10 - Why Amazon Ranks Some Products Higher Than Others02:05 - Competing Against Lower-Priced Products – What to Do03:10 - How Pricing Affects Your Profit (Not Just Sales)04:05 - Are You Losing Money Trying to Compete on Price?05:00 - The Real Secret to Selling More Without Lowering Prices06:07 - My Amazon Guy Services – How We Help Sellers----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

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