

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
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Jun 7, 2021 • 1h 2min
Ask Steven Pope ANY Amazon Question to Grow FBA Sales
Send us a textMy Amazon Guy hosts a weekly ask any question Fridays at noon est. My Amazon Guy Podcast and Videos: 00:0011:42 New Shipping UI-Can I not be asked to enter an expiration date for supplements?12:12 If I had used a brand name in my listing by mistake, is it easy to solve the infringement problems?13:10 What is the best strategy while launching a new product? Are giveaways mandatory to rank even with PPC?16:44 Expiration date on package-Should Amazon review the expiration date at check-in, and not ask me?17:05 How can I audit my listings to make sure they are optimized for mobile devices?18:28 What is the appropriate budget for PPC during the first month of launch? Considering niche has average competition.19:28 What are your thoughts on the Amazon anti-trust issue that is happening with 3p sellers?19:49 Have you heard that Amazon’s new update. Now that we can send template e-mails to the customers who left 1-3 star reviews21:03 Can you explain how to calculate conversion rate, the difference between session % and unit session %?23:41 How’s Prime Day for you and your clients?24:48 Does Amazon allow sharing the social media links in our brand storefront?25:44 What metrics do you check on and track regularly for your products?27:49 On a parentage listing, do you advertise on all variations or only the top 1 or 2 children?28:52 With Amazon discounting search find buys in the algorithm, do you recommend not bringing in outside traffic to your listing? 29:52 I lost my FBM privileges about 2months ago for a Valid Tracking Rate below 95% due to 3PL unknowingly using a non-integrated carrier for 12 shipments. I had professional help with the POA. After about 5 rejections, Amazon has stopped responding to emails. What are the best options at this point?31:05 Are you aware of any tools that tell you which products and quantity to send in based on Amazon inventory restrictions?32:30 What are your thoughts on entering the supplement category as a new brand vs acquiring an old brand?33:30 Amazon keeps breaking our parentages, all of which are legitimate variations. Any tips on getting them to stop?34:18 How do I get my FBA product to say “free same-day shipping” or “delivery tomorrow?” 34:53 Can we add listing images in different languages in different marketplaces? 35:28 Saw your This is the Way wine glass. Love it. Isn’t that calling for trouble on copyright infringement from Lucas Films?36:22 Any ideas on having Amazon correct my listing where they have attributed the brand owner to another brand?37:54 My listing thumbnails show up horizontally under the photos instead of vertically on the left side of the photos. Any idea on how to fix it?38:18 Have you noticed they seem to be combining reviews between marketplaces again?38:35 We spend 3x in PPC and we have a lot of deals but our sales were not that high.38:46 Do you recommend using Sellics Benchmarking Tool?39:42 Looking at my ASINs on mobile and they are inconsistent. Some show the A+ content first others the description or bullets are first. Is this something we can control and how?40:27 Have you tried the new Sponsored Brands Video Product Targeting?42:58 PPC question: Can you explain the main purpose for creating a new ad group rather than a new campaign?42:54 What do you recommend defending and differentiate a brand on Amazon that Chinese competitors are aggressively trying to commoditize the product46:34 I launched my first product. I did all things to get reviews: a good insert card, a gift, and sent the ask for a review for all. Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazSupport the show

May 24, 2021 • 1h 18min
How to Launch Amazon FBA Products and Rank SEO Keywords - LIVE Q&A with Steven Pope My Amazon Guy
Send us a textBook a coaching call with Jason Mastromatteo https://myamazonguy.com/book-a-coaching-call/About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguySupport the show

May 17, 2021 • 1h 21min
Request Reviews as a Seller, KW stuffing, and Clicks vs Orders LIVE Amazon FBA Q&A with Steven Pope
Send us a textAbout My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguySupport the show

May 13, 2021 • 44min
The History of SEO Live Q&A
Send us a text00:00 - The History of SEO 19:13 - A way to rank on amazon on an economic budget 23:00 - SEO companies for small sellers 24:00 - Number 1 way to Maximize SEO on Amazon 29:24 - The main difference between Amazon search engines and Google search engines 30:00 - How to understand algorithms 30:30 - How accurate is H10 search volume numbers33:25 - Importance of Title words 34:58 - Canonical URL 35:30 - Product Launch Numbers Review 37:45 - reasonable PPC spend 39:22 - Does price factor into Amazon search rank directly? 40:55 - Spelling Variation41:46 - Parting Thoughts #SEOAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguySupport the show

May 12, 2021 • 43min
AMAZON FBA LIVE Q&A with Sarah Dajani of Boosted Commerce and My Amazon Guy
Send us a textAmazon FBA AcquirersInvestors are pouring money into the Amazon space. They’re acquiring hundreds of brands and bringing them under one roof, an Amazon Aggregator business. We’ve seen consolidation in countless sectors historically and the Amazon FBA space is no different. Aggregators are jumping into the market with large funds bringing high levels of professionalism into the brands they acquire and accelerating their growth. The aggregators in turn hope to produce profits for their investors. Boosted Commerce$137 Million in funding, 30+ brands acquired. Boosted Commerce buys, builds, and grows high-quality commerce brands. The team is composed of entrepreneurs and eCommerce experts dedicated to growing your business while maintaining the integrity of your brand. Learn about all Amazon Aggregators here http://amazonaggregators.com/Our Guest:Sarah D. Vice President Operations at Boosted Commerce. sarah@boostedcommerce.com LinkedIn - https://www.linkedin.com/in/sdajani/Sarah Dajani is VP of Operations at Boosted Commerce, overseeing the brand management of food & consumables categories. With over a decade of experience in management and growth, Sarah has a track record of growing eCommerce businesses' profitability. Her experience strongly focuses on CPG brands, having held executive positions at a Fortune 500 as well as VC-backed start-ups. She founded a gourmet pastry CPG company in London, for which she was awarded the C200 Women in Entrepreneurship Award. She holds a Bachelor's degree from Princeton University, an MBA from Stanford's Graduate School of Business, and a certificate in pastry from Le Cordon Bleu Paris.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. #boostedcommerce #amazonaggregator #FBAAquirirerMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguySupport the show

May 10, 2021 • 1h 18min
[ Product Launch Update ] Amazon FBA LIVE Q&A with My Amazon Guy - Age of Sage
Send us a textAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguySupport the show

May 3, 2021 • 49min
Thrasio LIVE Q&A on Supply Chain Management with Chief Supply Chain Officer Mounir Ouhadi
Send us a textHow does Thrasio streamline the supply chain for the brands you acquire? How does that decision-making work? In other words, do you always treat brands the same way with consolidation or optimization, or is it on a case-by-case basis?How does Thrasio tackle inventory management and in what ways do you see that process changing this year?About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguySupport the show

Apr 26, 2021 • 5min
[ STORAGE LIMITS ] The New Restock Limits are WORSE for Many Amazon FBA Sellers
Send us a textAmazonApr 26, 2021 07:13 AMHello from Amazon Selling Partner Support,Please note that we calculate the quantity you can send based on past sales, current inventory levels, and the capacity available in our fulfillment centers.Please note that Amazon, including our Selling Partner Support team, does not have additional information, and we are currently not accepting requests for higher quantity limits. Shipping a quantity above your limit may result in account suspension.To determine how much of your product you can send to a fulfillment center, go to the Restock Inventory page. In the “Days of Supply” column for your product, click on the units right above the color bar to open a pop-up window that contains your “Maximum shipment quantity” allowed.Your “Maximum shipment quantity” equals your “Maximum inventory level” minus “Utilization.”For more information, see:Restock Inventory help page: https://sellercentral.amazon.com/gp/h...Restock Inventory tool page: https://sellercentral.amazon.com/rest...Restock report: https://sellercentral.amazon.com/rest...To help us continually improve, we ask that you take a moment to complete our survey below to tell us about your experience with this specific interaction.Were you satisfied with the support provided?Click here for yes:https://sellercentral.amazon.com/hz/c...Click here for no:https://sellercentral.amazon.com/hz/c...#amazonselling #amazonseller #amazonfba Support the show

Apr 26, 2021 • 1h 12min
Reduction to Product Ratings Join The My Amazon LIVE Q&A for Answers to ANY Amazon FBA Question
Send us a textAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguySupport the show

Apr 21, 2021 • 11min
[ Full Guide ] BANNED Actions within Amazon FBA Enhanced Brand Content
Send us a textHere is a full list of prohibited actions with Enhanced Brand Content:Referencing your company as a seller or distributor, or providing any company contact information.Mention of competitor’s products or seller authorization such as “product only sold by authorized resellers”, etc.Pricing or promotion information and shipping details “cheapest widget on Amazon” “Free shipping”, “shipping timelines”, etc.Use of copyright, trademark, or registered symbols in the text or images.Time-sensitive product information: “on sale now” or “best new product of the year” and comments such as “top-selling product,” “hottest item,” “#1 Selling item”.Information about customer reviews from Amazon or any other site.Adding editorial or 3rd party quotes from external sources such as magazines and television shows.Blurry or low-quality images or images containing unreadable text. Lifestyle images not showing the product.Images or text that attempts to mimic Amazon logos, detail page headings or details.Content that duplicates many of the images from the main image block on the detail page.Any warranties or guarantees of any form.Logos from brands or organizations other than your own, or multiple brand logos on an image.Web links or language attempting to redirect to other sites inside or outside of Amazon (including your other products).Grammatical errors, punctuation errors, misspellings, strings of all caps text, or abusing font features – Bold and Italics are only intended to be used to highlight headings or a few select words.Any mention of products being used for criminal activity.Any violations of category requirements or Selling on Amazon policies.About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comVIDEO TIMESTAMPS00:00 - Steven Pope Introduction 0:28 - Rule # 10:46 - Rule # 21:15 - Rule # 31:35 - Rule # 42:07 - Rule # 52:37 - Rule # 62:57 - Rule # 73:12 - Rule # 83:35 - Rule # 93:51 - Rule # 104:12 - Rule # 114:29 - Rule # 124:44 - Product Launch 5:24 - Rule # 136:01 - Rule # 146:54 - Rule # 157:06 - Rule # 16✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coachinSupport the show


