My Amazon Guy

Send us a textMy father now works for me, I talk about how backed up Amazon is, how more people shopped on Amazon for Prime Day (And Walmart), and how my agency is doing in general.Send us fan mail here.Support the show

Send us a textRobert Ferrirer and Lee Loree Founders of Seller Investigators who run our My Refund Guy https://myrefundguy.com/service at My Amazon Guy.  Amazon Owes You Money? We’ll Help You Get It Back by chasing Amazon! WHY DOES AMAZON OWE 99% OF SELLERS MONEY?Lost and Damaged UnitsDamaged inventory at the warehouseDestroyed item without permissionLost inventory at the warehouseCarrier damaged inbound shipments in transitRefunds and Mishandled ReturnsImproperly received or miscounted itemsRefund issued, but customer never returned itemFailure to reimburse a returnFailure to issue 20% restocking feeLost Inbound ShipmentsReimbursed you for less quantityReimbursement smaller then the item valueIssued a chargeback but didn't reimburse youFailure to replace items back into inventorySupport the show

Send us a textAfter you've completed all the best practices, your PPC, SEO, Design, and Catalog are setup, you may consider. Check out Seller.Tools.How are sellers using more advanced strategies with chat marketing right now?Won Many Chat top developer award.Journey a customer goes on. The flow is the journey.Advanced straetgy staying accessible.Have processed $10,000,000 in rebates.All ships rising, expotential growth, 85% of days on par with Prime Day 2019.What's the future of more advanced strategies on Amazon coming into 2021?Amazon wants customers staying on platform longer and engaging further.What is the biggest thing a seller can do to start winning on Amazon? (Or phrase this as what's the most common but obvious mistake sellers are making right now?)Differentiantion of product. Action you can take today in 5 mins. Amazon is a compare and contrast marketplace. Your product is not seen in isolation.Tried and true optimization on Amazon. First impression is important.Troy Johnston bio:Troy Johnston is the Co-founder of Seller.Tools, a robust suite of optimization tools leveraging actual Amazon data. He sold one of his flagship brands for multiple 7 figures and quickly moved to consulting for 8 & 9 figure clients on Amazon.  Troy is obsessed with creating data-driven solutions for Seller.Tools clients by empowering sellers with the best data alongside exclusive features. You can find Troy and an amazing community of FBA sellers through the Facebook community FBA Kings.Support the show

Send us a textI saw my sales pick up 26% on 11-14-20 and that's unusual for a Saturday. Telling me that the Christmas Season purchase behavior has officially begun! Get help from the best Amazon agency in the USA at www.myamazonguy.comSupport the show

Send us a textMark Lewyn, long time Amazon seller who just wrote a book about his journey on Amazon. Serieral entrepnuer. Former journalist. Jumped into the internet early.As a journalist, you have no fear. When Mark was a journalist, you could reach out to people like Steve Jobs and Bill Gates and they'd pick up! You got immediate feedback from readers, you get that too in ecommerce.Tell me a little about how you ended up selling on amazonWhy did you decide to write the book “The $500 start-up on Amazon?”Don't follow your gut, follow the data. Got into darts.Tell me about some of the crazier products you sell or decided not to sell?How do you sell high quality goods on AmazonWent into darts, did great, went into dart accessories and failed. People just wanted darts.Got into diaper bags/caddies, but market got saturated. Product life cycle. Amazon mutual fund. Spread risk out.Amazon entering maturity phase, harder to sell. Busineses buying up Amazon sellers. Amazon sellers have to up their game, increase spend to be competitive. Have to take on investors or debt to grow. So sometimes you sell.Levels of improvement. Easy layup. Just optimize the page.Other forms of optimization. Supply chain optimization. Advertising. Diversification of geo locations. Craziest product I didn't choose to sell: Looked at sex toys. How does it feel to be getting close to 7 figures as a seller. Nervous sometimes with the risks. Risk reward - from 500k to 1mil. Personal question how to do it.Amazon is still a great market. Lots of opportunity. Start small on interesting niches to add value.Make sure you excercise to keep the Amazon stress down.Mark: "I started my Amazon business in 2015 and since I have launched all sorts of crazy products. Today I'm approaching seven figures, which only a teeny-tiny percentage of Amazon sellers ever do.That said, I've tried to capture the flavor of my crazy ride in a book that just came out this week called "The $500 Start-up on Amazon: How a dad of three launched a business on Amazon and escaped the hamster wheel of 9-5." https://www.amazon.com/s?k=the+500+start-up+on+amazon&crid=11I8SSEQ0F63A&sprefix=The+%24500+start%2Caps%2C151&ref=nb_sb_ss_ts-a-p_1_13IBelow is a quickie summary of what's included:Mark Lewyn had built a successful career as a journalist and technology executive until his last company crashed and burned, leaving him high and dry: No job, a wife and three kids, and a mortgage to boot. In the age of Covid-19, it's a dilemma facing an increasing number of people, both in the U.S. and abroad. Mark knew needed to figure something out, and quickly, and whatever he did couldn’t require a big wad of cash to get started. His answer? Amazon, specifically selling new products on the world’s biggest digital store. His initial investment: just $500. Today Mark is one of the leading sellers of products on Amazon. Not the biggest, mind you, but definitely up there. In "The $500 Start-up on Amazon,” Mark takes you on his journey of discovery on Amazon. He shares with you everything he learned along the way so that you can profit from his successes and avoid his mistakes. The $500 Start-up is the perfect read for anyone who is curious how a new generation of digital cowboys are cashing in and how you can do it too.Support the show

Send us a textHelp file: https://sellercentral.amazon.com/gp/help/G200390640Use proper case only if you sell a medical related product."Use Capital Letters only for the beginning of each word. Do not use all Capital Letters throughout the attribute. This applies for Product Title, Bullet Points and/or Product Description."Get Amazon Consulting at https://myamazonguy.com/#amazonselling #amazonseller #amazonfbaSupport the show

Send us a textEverybody wants to grow their Amazon sales. That's why you're subscribed to my podcast most likely. There's two fundamental ways to grow sales. Increase your trafficImprove your conversion ratesInside of increasing your traffic are two primary methods:PPC advertisingSearch Engine OptimizationInside of conversion rates are:CatalogingMerchandisingDesign like A+ contentSimply put if you get more traffic, or improve your conversion rates, your sales are going to go up. I think it's easier to increase traffic than it is to improve conversion rates. The fastest way to grow sales:Add more products to Amazon.Increase advertisingThe best way to diverisfy your business:Sell on new marketplacesSell in new countriesFor every 3 products that launch:1 fails1 breaks even1 succeedsIn ecommerce there are 4 fundamental goals:Sell more productsTo more peopleMore oftenFor more moneyProduct Research:Start in a category you understandFind a NicheUse data to THEN support your choiceThere are two types of products:Demand co-opt, a "me too" productDemand generation, 1/10 chance of success, but 100x the payoutA core listing has the following in place, these are Merchandising strategies:A strong main image with 6 supporting secondary images that have lifestyle, infographics, and product in use shots.A video demonstrating the product, show me banana for scale, show off the brand and quality.A title with both SEO and conversion in mind.Bullet points optimized for both humans and robot SEOA+ contentReviewsAdvanced merchadising strategies include:ParentageBrand name changes to match brand registryCatalog management has never been harder:Amazon yanking listings via robots.Listing reinstatement procedures are a moving target.2.5 million amazon accounts were suspended in the first 8 months of 2020 on Amazon.Listing errors are happening without tools to track, flag, or fix them. Hidden suppressions where your item doens't show up in search is being caused by Amazon making new categories. You have to audit this stuff often.Rules keep changing.Rules are not transparent.Amazon support is at an all time low.Summary: Do continuous audits on your catalog to make sure it's running smoothly.Always be advertising:Even seasonal items can put in low bids off season to keep traffic and rankings up.Advertise every product always, don't spend your entire annual budget in a week always. Each product can have a segmented always on budget.Run every single ad type. Sponsored display, brand, and products. Get custom headline ads built. Run video ads. Write text for display ads.Continue to work on SEO:Set it and forget is NOT the strategy when it comes to Search Engine OptimizationI recommend working on SEO every month. Not every sku every month, but each month continue to rework your indexed keywords, that is words you show up in search for and try to expand it, and also imrpove the rankings of words in the strike zone of ranks 20-50 to push them to the top of page 1.Bonus opportunities:Amazon SocialAmazon LiveExternal traSupport the show

Send us a textThere’s a lot of implications in an increasingly mobile world. Amazon has increasingly become mobile first. So today we talk to Wes Pomeroy, who is the Director of Digital Merchandising at Verizon Wireless. You heard that right, we landed an interview with a director at Verizon Wireless.Data is useless, insights are priceless.Wes and I used to work together at Moxie Interactive and we spearheaded improving conversion rates on mobile devices. In fact Wes used to be my boss. So Wes you have a ton of ecommerce and mobile experience, can you tell us about your background?Questions: Tell me about your mobile experience.Walk me through a short history of how mobile has changed in the past 15 years.How is shopping on mobile different today than say 3 years ago?Is selling online getting harder or easier? Why.How does mobile complicate this?Amazon’s detail pages are getting clunkier by the day. Doing the opposite of typical ecommerce best practices. It’s like a jungle on mobile. What are your thoughts on this?Amazon just released Profiles, a social media version of FB for Amazon. And it's only viewable on mobile. Do you think Amazon can play in this?Verizon has a video series of techxperts Let’s talk tik-tok. Should brands be playing their to increase sales and build audiences?Support the show

Send us a textPayoneer continues to impress with integrations and partnerships with Walmart, Wayfair, and other global marketplaces. Today I talk to Ben Stein, partnerships manager at Payoneer about finance and what he’s seen in his ecommerce career as a business analyst. About Payoneer: Simplify your international business transactions with Payoneer. Get paid in multiple currencies, bill your global clients, sell on marketplaces worldwide, pay your overseas business expenses at low cost and more.Global expansionBen worked at Walmart, Jet 4 years.Why hasn’t Walmart/Jet caught up to AMazon? User behaviorInternational staff paymentsFinancial capital - payoneer. Payoneer Working CapitalMerchant capitalFinance advice - pick one option over anotherWhat is Payoneer?B2B payment portal connectionsWorking capital productBeen on marketplaces for 6+ months, link to Payoneer, request capital.Quick accessWayfairAbout working capital: When it comes to cash flow, over 60% of businesses claim to have faced challenges, but there are ways to seize growth opportunities when funds are tight. Payoneer Capital Advance is the ideal cash flow management solution designed specifically for marketplace sellers, providing you with instant working capital to invest in expanding your business in a smart and safe way. You can use this advance to be prepared for peak periods by purchasing inventory or ads to stay on the first page for product discovery, or expand into new categories and marketplaces. Collection is gradual and in order to leave you with sufficient cash  flow to manage your day-to-day, Payoneer collects a portion of each payment you receive from the store associated with the Capital Advance, until it is fully settled. The more you grow, the more working capital you’ll be offered. Click here to learn more about Payoneer’s Capital Advance or reach out to Ben Stein at benste@payoneer.com today!Support the show

Send us a textWatch on YouTube for demo.   Amazon advertising news and updates https://advertising.amazon.com/blog/whats-new-with-sponsored-ads-and-stores-september-2020Sponsored Brands creative and reporting enhancementsNew deal messaging options available for Sponsored BrandsYour Sponsored Brands ads will now feature deal messaging and badges, without having to create deal-specific headlines or campaigns. Sponsored Brands ads that feature products with live deals will display an updated call-to-action (CTA)—"Save up to X% on Brand." Messaging is applied automatically, based on deal availability. Visit our Support Center to learn more.Sponsored Brands search terms now available in campaign managerSponsored Brands search term reports are now available to view directly in the campaign manager for Sponsored Brands campaigns. Search terms help you discover which keywords and products generated clicks and sales from your ads. You can use these insights to optimize targeting and maximize performance. You can also now view conversion rate (orders/clicks) and ROAS (return on ad spend) metrics directly in campaign builder. These metrics were previously only available as downloadable reports. You can also access search terms reports in the report center or through the Amazon Advertising API. Visit our Support Center to learn more.Sponsored Display customization and new placement optionsHeadline and logo editing now available for Sponsored Display product targetingAdvertisers in the US, CA, UK, FR, IT, ES, DE, JP, UAE can now edit the headline and logo of their Sponsored Display product targeting creatives. Customization allows you to test what variations perform best, and helps you communicate your brand message to shoppers. Ads with a custom headline and logo may appear alongside product description pages, customer reviews, shopping results pages, or under the Featured Offer. Visit our Support Center and ad policy page to learn more.Additional placements for Sponsored DisplaySponsored Display advertisers in the US, UK, DE, FR, IT, ES, CA, and JP using creatives with customized headline and logo now have access to additional ad placements on desktop and mobile. To access these placements, use Sponsored Display product targeting with customized headline and logo. Campaigns are automatically eligible to serve in these placements.Get Amazon Consulting at https://myamazonguy.com/#sponsoredads #brandheadlines #amazonseller #amazonfba #amazonppcSupport the show