My Amazon Guy Ask Steven Pope ANY Amazon Question to Grow FBA Sales
My Amazon Guy hosts a weekly ask any question Fridays at noon est. My Amazon Guy Podcast and Videos:
00:00
11:42 New Shipping UI-Can I not be asked to enter an expiration date for supplements?
12:12 If I had used a brand name in my listing by mistake, is it easy to solve the infringement problems?
13:10 What is the best strategy while launching a new product? Are giveaways mandatory to rank even with PPC?
16:44 Expiration date on package-Should Amazon review the expiration date at check-in, and not ask me?
17:05 How can I audit my listings to make sure they are optimized for mobile devices?
18:28 What is the appropriate budget for PPC during the first month of launch? Considering niche has average competition.
19:28 What are your thoughts on the Amazon anti-trust issue that is happening with 3p sellers?
19:49 Have you heard that Amazon’s new update. Now that we can send template e-mails to the customers who left 1-3 star reviews
21:03 Can you explain how to calculate conversion rate, the difference between session % and unit session %?
23:41 How’s Prime Day for you and your clients?
24:48 Does Amazon allow sharing the social media links in our brand storefront?
25:44 What metrics do you check on and track regularly for your products?
27:49 On a parentage listing, do you advertise on all variations or only the top 1 or 2 children?
28:52 With Amazon discounting search find buys in the algorithm, do you recommend not bringing in outside traffic to your listing?
29:52 I lost my FBM privileges about 2months ago for a Valid Tracking Rate below 95% due to 3PL unknowingly using a non-integrated carrier for 12 shipments. I had professional help with the POA. After about 5 rejections, Amazon has stopped responding to emails. What are the best options at this point?
31:05 Are you aware of any tools that tell you which products and quantity to send in based on Amazon inventory restrictions?
32:30 What are your thoughts on entering the supplement category as a new brand vs acquiring an old brand?
33:30 Amazon keeps breaking our parentages, all of which are legitimate variations. Any tips on getting them to stop?
34:18 How do I get my FBA product to say “free same-day shipping” or “delivery tomorrow?”
34:53 Can we add listing images in different languages in different marketplaces?
35:28 Saw your This is the Way wine glass. Love it. Isn’t that calling for trouble on copyright infringement from Lucas Films?
36:22 Any ideas on having Amazon correct my listing where they have attributed the brand owner to another brand?
37:54 My listing thumbnails show up horizontally under the photos instead of vertically on the left side of the photos. Any idea on how to fix it?
38:18 Have you noticed they seem to be combining reviews between marketplaces again?
38:35 We spend 3x in PPC and we have a lot of deals but our sales were not that high.
38:46 Do you recommend using Sellics Benchmarking Tool?
39:42 Looking at my ASINs on mobile and they are inconsistent. Some show the A+ content first others the description or bullets are first. Is this something we can control and how?
40:27 Have you tried the new Sponsored Brands Video Product Targeting?
42:58 PPC question: Can you explain the main purpose for creating a new ad group rather than a new campaign?
42:54 What do you recommend defending and differentiate a brand on Amazon that Chinese competitors are aggressively trying to commoditize the product
46:34 I launched my first product. I did all things to get reviews: a good insert card, a gift, and sent the ask for a review for all.
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