My Amazon Guy

Send us a textMost people start an online business for the freedom, autonomy, and money that comes with entrepreneurship— but what they often find instead is the feeling that they’re running on a hamster wheel and can’t jump off. If you were looking to exit your business, would you know how? What is your business truly worth?00:0000:13 Joe Valley, Author of EXITpreneur's Playbook09:59 Introducing Guest: Joe Valley11:00 What is EXITpreneur's Playbook About? 13:55 Joe Valley asks his readers to write their monetary and feeling goal15:50 What are the Common Answers to "Why did they run their business? What drove them to do what they are doing? How are they going to replace that if their business is sold?"16:45 What percentage of Joe's deals involve buyers who plan to gut or re-organize the eCommerce team after the deal closes?16:12 What have you seen change in the marketplace in the last 6 months?19:45 What percentage of Joe's deals are 100% Amazon vs Direct-to-Consumer vs Blended Amazon & Direct-to-Consumer?20:50 What was the first item you purchased online?21:27 What was the first item you sold online?22:00 Is the aggregator trend a bubble?25:00 Is it smart to sell on other marketplaces like Walmart and Shopify? Or just focus your energy on Amazon?27:04 Which chapter was the hardest to write and why?27:55 What did you enjoy about writing the book?28:55 How much of a problem are "tire kickers?" How can Joe tell if a business owner is serious? Does Joe work harder to qualify clients, or disqualify them? How high is the "full-of-crap" factor?30:33 What are most people get wrong about selling their business?32:32 Is it easy to switch from cash basis to accrual?34:14 Is it harder or more challenging to find, a buyer or a seller?35:15 What is next for Joe Valley?36:45 “Your business strategy should be your exit strategy." Does this idea apply to eCommerce?39:25 Which tends to be worth more in today's market: a business with a phenomenal customer, a phenomenal team, a phenomenal brand, or a phenomenal product?41:19 How can they get in touch with you if they are interested in using your services.42:50 Joe Valley’s podcast: The QuietLightAssess the value of your business and reverse engineer a path to an incredible exitAvoid the “ignorance discount” when selling a business on your ownNegotiate favorable deal terms and conditionsCalculate the all-important Seller’s Discretionary EarningsThe Quiet Light PodcastLearn the skills and methods you need to turn your online business into a powerful profit engine that you can sell when you want, for the price you designate, to the buyer you choose. Our hosts Joe Valley and Mark Daoust, along with leading M & A, eCommerce, SaaS, marketing, and content experts, will share their decades of experience to give you the tools you need to buy, scale, and exit an online business on your terms.The Quiet Light Podcast is your best source for actionable insights from innovative and successful entrepreneurs who have built, bought, and sold online businesses. If you want to benefit from the most successful strategies and thought leadership to propel yourself toward your goals, look no further.Support the show

Send us a textSteven Pope's father, Dan Pope, talks about watching Steven grow My Amazon Guy. Dan Pope is the sales manager at My Amazon Guy. If you want to hire MAG, you can book a call to talk to Dan Pope at https://calendly.com/dan-mag/30min?back=1&month=2021-03 or call 801-747-9175.00:00 Hello I'm Dan Pope - Steven's father01:05 Steven who love to share things02:11 Bonded with Steven for many years02:32 Steven working for E-commerce03:01 Create an Amazon Agency03:55 Amazon Growing04:52 Working as Sales Manager for Steven05:15 People working for MyAmazonGuy05:44 Learn more about how we can do PPC, Full service or A+ content for you06:11 Make your sales grow faster06:30 Watch Steven's video on youtube06:48 Get in touch with Dan Pope at MyAmazonguy.com ✅Learn about our services: https://myamazonguy.com/full-service-management/✅Testimonials of My Amazon Guy: https://myamazonguy.com/full-service-management/Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

Send us a text00:00 Timestamp9:55 Hello my name is Steven POpe11:04 What are your long bet for Amazon?12:59 What are the certification requirements for listing food items on Amazon?14:00 Have you heard about Amazon not accepting pending trademark for BR?15:06 Back end Keywords. Can you use competitor brands?16:10 On H10 keyword tracker, What do the red and green numbers mean?19:35 Do you have a tutorial on flat files?22:52 Should you keyword-stuff a Parent ASIN?25:03 Does Amazon transfer your reviews automatically or you basically have to start from scratch?25:52 How do you determine what you want to bid for a keyword?26:51 How can you set up follow up emails to send to customers with instructions on how to use the product?28:38 Can you explain "Copt Listing" selection?29:08 Should title keywords be repeated in the bullets if they are highly relevant?30:46 How important is it to have the back end keywords in phrase form?33:56 How would you rank that accessory product TOS compliantly?34:48 How would you rank that acessory without getting in trouble for running PPC?35:51 Can you still put green tick marks to the side of your bullets?36:53 I was told that there is no benefit to adding text in "text boxes" Is this ok?39:15 Is there a way to force Amazon to box your product?41:33 Amazon id saying "Cheap" word is prohibited in Amazon, Should I add this?42:19 How do I get the LLC route so I can ship more?43:00 How much the average customer spends on my brand in Amazon? How do I get the sata?44:42 Can I link the FBA inventory or Is there a way to do this?47:41 How do you find out what KW's competitors use off Amazon? Google Ads?49:08 Is there a way that competitor maybe trying to get us delisted prior to prime day?49:24 What should be included in Purchase invoice. AmaSupport the show

Send us a textMy Amazon Guy hosts a weekly ask any question Fridays at noon est. My Amazon Guy Podcast and Videos: 00:0011:42 New Shipping UI-Can I not be asked to enter an expiration date for supplements?12:12 If I had used a brand name in my listing by mistake, is it easy to solve the infringement problems?13:10 What is the best strategy while launching a new product? Are giveaways mandatory to rank even with PPC?16:44 Expiration date on package-Should Amazon review the expiration date at check-in, and not ask me?17:05 How can I audit my listings to make sure they are optimized for mobile devices?18:28 What is the appropriate budget for PPC during the first month of launch? Considering niche has average competition.19:28 What are your thoughts on the Amazon anti-trust issue that is happening with 3p sellers?19:49 Have you heard that Amazon’s new update. Now that we can send template e-mails to the customers who left 1-3 star reviews21:03 Can you explain how to calculate conversion rate, the difference between session % and unit session %?23:41 How’s Prime Day for you and your clients?24:48 Does Amazon allow sharing the social media links in our brand storefront?25:44 What metrics do you check on and track regularly for your products?27:49 On a parentage listing, do you advertise on all variations or only the top 1 or 2 children?28:52 With Amazon discounting search find buys in the algorithm, do you recommend not bringing in outside traffic to your listing? 29:52 I lost my FBM privileges about 2months ago for a Valid Tracking Rate below 95% due to 3PL unknowingly using a non-integrated carrier for 12 shipments. I had professional help with the POA. After about 5 rejections, Amazon has stopped responding to emails. What are the best options at this point?31:05 Are you aware of any tools that tell you which products and quantity to send in based on Amazon inventory restrictions?32:30 What are your thoughts on entering the supplement category as a new brand vs acquiring an old brand?33:30 Amazon keeps breaking our parentages, all of which are legitimate variations. Any tips on getting them to stop?34:18 How do I get my FBA product to say “free same-day shipping” or “delivery tomorrow?” 34:53 Can we add listing images in different languages in different marketplaces? 35:28 Saw your This is the Way wine glass. Love it. Isn’t that calling for trouble on copyright infringement from Lucas Films?36:22 Any ideas on having Amazon correct my listing where they have attributed the brand owner to another brand?37:54 My listing thumbnails show up horizontally under the photos instead of vertically on the left side of the photos. Any idea on how to fix it?38:18 Have you noticed they seem to be combining reviews between marketplaces again?38:35 We spend 3x in PPC and we have a lot of deals but our sales were not that high.38:46 Do you recommend using Sellics Benchmarking Tool?39:42 Looking at my ASINs on mobile and they are inconsistent. Some show the A+ content first others the description or bullets are first. Is this something we can control and how?40:27 Have you tried the new Sponsored Brands Video Product Targeting?42:58 PPC question: Can you explain the main purpose for creating a new ad group rather than a new campaign?42:54 What do you recommend defending and differentiate a brand on Amazon that Chinese competitors are aggressively trying to commoditize the product46:34 I launched my first product. I did all things to get reviews: a good insert card, a gift, and sent the ask for a review for all. Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazSupport the show

Send us a textBook a coaching call with Jason Mastromatteo https://myamazonguy.com/book-a-coaching-call/About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguySupport the show

Send us a textAbout My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguySupport the show

Send us a text00:00 - The History of SEO 19:13 - A way to rank on amazon on an economic budget 23:00 - SEO companies for small sellers 24:00 - Number 1 way to Maximize SEO on Amazon 29:24 - The main difference between Amazon search engines and Google search engines 30:00 - How to understand algorithms 30:30 - How accurate is H10 search volume numbers33:25 - Importance of Title words 34:58 - Canonical URL 35:30 - Product Launch Numbers Review 37:45 - reasonable PPC spend 39:22 - Does price factor into Amazon search rank directly? 40:55 - Spelling Variation41:46 - Parting Thoughts #SEOAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguySupport the show

Send us a textAmazon FBA AcquirersInvestors are pouring money into the Amazon space. They’re acquiring hundreds of brands and bringing them under one roof, an Amazon Aggregator business. We’ve seen consolidation in countless sectors historically and the Amazon FBA space is no different. Aggregators are jumping into the market with large funds bringing high levels of professionalism into the brands they acquire and accelerating their growth. The aggregators in turn hope to produce profits for their investors. Boosted Commerce$137 Million in funding, 30+ brands acquired. Boosted Commerce buys, builds, and grows high-quality commerce brands. The team is composed of entrepreneurs and eCommerce experts dedicated to growing your business while maintaining the integrity of your brand. Learn about all Amazon Aggregators here http://amazonaggregators.com/Our Guest:Sarah D. Vice President Operations at Boosted Commerce. sarah@boostedcommerce.com LinkedIn - https://www.linkedin.com/in/sdajani/Sarah Dajani is VP of Operations at Boosted Commerce, overseeing the brand management of food & consumables categories. With over a decade of experience in management and growth, Sarah has a track record of growing eCommerce businesses' profitability. Her experience strongly focuses on CPG brands, having held executive positions at a Fortune 500 as well as VC-backed start-ups. She founded a gourmet pastry CPG company in London, for which she was awarded the C200 Women in Entrepreneurship Award. She holds a Bachelor's degree from Princeton University, an MBA from Stanford's Graduate School of Business, and a certificate in pastry from Le Cordon Bleu Paris.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. #boostedcommerce #amazonaggregator #FBAAquirirerMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguySupport the show

Send us a textAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguySupport the show

Send us a textHow does Thrasio streamline the supply chain for the brands you acquire? How does that decision-making work? In other words, do you always treat brands the same way with consolidation or optimization, or is it on a case-by-case basis?How does Thrasio tackle inventory management and in what ways do you see that process changing this year?About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguySupport the show