

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Mar 21, 2022 • 1h 26min
Steven Pope Amazon FBA Post Prosper Show Weekly Q&A - Ask Any Seller Central Question
Send us a text00:00 Amazon FBA Weekly Q&A 03/18/202209:55 Welcome to the My Amazon Guy Podcast10:05 Unique testimonial for Steven Pope10:46 Prosper Show 2022 Las Vegas 11:50 Can you explain the AMZ Compliance tool & how to use it?12:46 When you do an update on a PDP, how do you track before and after results?16:01 Remember my ASIN B09H3QW364 w/c we found had a hidden suppression? Turns out it categorized the ASIN as an adult product.19:16 Does AMZ send review requests to customers automatically w/o me pressing the request review button or setting automation?21:22 You helped me get my trademark but now the problem is that my old brand name is one thing and I'm trying to change to my new brand name & I can't get this done.23:46 Will closing listings that are out of stock help my API score?28:02 If I have a list of 20 relevant KWs, is it a good strategy to put all 20 in a BR, PH, & EX campaign?30:36 New product launch furthermore how long would you wait to fully optimize those BR, PH, & auto campaigns & what is your criteria customer search term KW has to have for you to put it into its own EX campaign?32:24 Is there ever a reason to put a customer search term from an auto or BR and put it into a PH campaign & vice versa?35:04 Filed w/ CIPO. 20% success. Does a low success rate hurt me w/ AMZ in any way?36:56 When/how does the "New Item Available" appear on a PDP?40:46 What are some key metrics an ASIN should be meeting to justify launching a 2nd product?44:19 Launched seasonal product 20 days ago, I am now top in main KW and selling well. I'm in the season now and peak season ends in 15 days. My overall TACOS from the start of launch is 33% and my daily TACOS now is 20% when trying to reduce bids to reduce TACOS I lose my rank. How to reduce TACOS w/o losing rank?45:58 I'm working on the brand name change. The front end looks fine but in the "edit listing" view, under Vital info, the brand name is red-coded to the old brand name.47:22 Our FBA fees have gone up recently. How do we request a remeasure of our product?48:28 What did you learn the most from Prosper, aside from the people and relationships?52:47 One of our supplement products is marketed as Diabetes treatments and taken down as there is no word related to diabetes in PL copy and on the product itself. But we are using these diabetics in PPC.54:50 Can you talk about why you prefer fixed bids over dynamic down only? How is the fixed bid determined to start? Criteria to change to dynamic.55:45 I have a parent with 2 variations: If the parent or one of the children becomes the best seller, how can I delete the others or deactivate it?59:26 Can I edit the shipping order quantity after finishing creating the shipping labels?59:53 Is sales from SBV ads effective in ranking as SP sales?1:00:46 For SBV Ad broad target, how can I see the data that shows the search term orders came from?1:04:07 Do you design products w/ the Climate Friendly Pledge's Compact By Design in mind?1:06:34 How do I find all listings of products that are infringing on my utility patent?1:07:36 I created the shipping labels for 500 units, then 250, but the system does not let me create the other 250 for a total of 1,000. My limit is 1000. I have a professional account. My products are not 25 cubic feet. They are 2 cubic feet. 1:08:47 No questions for today for me, just quick feedback to say that the value I got for these shows surpasses everything I got from the other "FBA authorities" out there!1:09:21 How do you add icons to your bullet points?1:09:33 Does AMZ send the review request automatically to customers?Support the show

Mar 21, 2022 • 2min
How to Get A+ Enhanced Brand Content Approved FAST 🏃🏻💨💨
Send us a text00:00 Is your A+ content taking forever for Amazon to approve00:17 Quick view of the Brand Story section00:26 The trick on how to do it on our A+ content 01:11 Health related categories are the most typically affectedJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

Mar 19, 2022 • 5min
Walmart is Never Going to Catch Amazon, Here's Why
Send us a text00:00 You never see a Walmart-born brand00:41 Did they figure out why?01:03 What's the consequence of Walmart only pushing store brands?01:21 Walmart has a different case compared to Amazon for traffic and conversion02:03 Walmart main category pages are manually curated02:52 Walmart or Target, who can catch Amazonamazon,my amazon guy,Walmart, Walmart vs amazon,e-CommerceSupport the show

Mar 19, 2022 • 7min
🚨[Amazon News]🚨 Amazon is Removing Sluggish Inventory! Check Your ASINs
Send us a text👉Inventory Dashboard: https://sellercentral.amazon.com/inventoryplanning/dashboard?ref_=myi_id_vl_fba👉Inventory Performance: https://sellercentral.amazon.com/inventory-performance/dashboard/ref=icpd_ipid_w_g👉Manage Inventory Health: https://sellercentral.amazon.com/inventoryplanning/manageinventoryhealth?ref_=myi_mih_vl_fba and https://sellercentral.amazon.com/inventoryplanning/manageinventoryhealth?sort_column=est_ltsf&sort_direction=desc👉Automate fulfillable Inventory Settings: https://sellercentral.amazon.com/recoveryui/removal-setting/automated-lts00:00 It's Amazon Spring Cleaning00:31 Inventory that has been in centers for more than 365 days will be shipped out00:50 Frew links you're going to want to click on01:28 NEW! Release notes02:04 One of the things you can do to move your inventory02:25 Macro view via the Inventory Dashboard05:03 Normal factors that used to affect IPI scores06:04 Automated fulfillable inventory settingsJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

Mar 19, 2022 • 2min
Steven pope Has Balls - Ask him any F***ing Question You Want: Testimonial
Send us a text00:00 David's a big fan of MAG Podcast00:06 Steven Pope has the balls - "Ask him any questions you want"00:28 How's the Prosper 2022 experience for David00:53 Biggest tip picked up from Prosper 2022Support the show

Mar 19, 2022 • 2min
Kevin Sanderson is the Top International #amazonseller Expert, Prosper Show 2022 Panel Host
Send us a textKevin Sanderson, a Top International Amazon Seller Expert, gives some insights and takeaways from PROSPER Show 2022. 00:00 Steven Pope with Kevin Sanderson00:16 Kevin commends Steven for opening the door for him01:14 It's all of US vs Amazon01:28 Major takeaway from the conference by KevinSupport the show

Mar 19, 2022 • 17min
Prosper Show Walkthrough: What did You Miss? Amazon FBA Conference 2022
Send us a textProsper Show is the networking hub, educational authority, and leading conference and trade show for established Amazon sellers.00:00 Steven walks you through the PROSPER SHOW 202200:26 @Norman Farrar of Lunch with Norm Podcast01:00 Sreenath Reddy of Intentwise - Lots of sellers thinking about selling02:07 @Helium 10 02:21 The My Amazon Guy 02:55 OMG Commerce 03:11 BRANDED 04:53 @Jungle Scout 05:21 @Seller Labs 06:11 Carbon6 08:02 @Empire Flippers @Empire Flippers 08:10 AdAdvance08:32 Quartile08:37 @Thrasio 08:50 Unybrands08:57 Perch09:21 Pirawna10:31 PickFu10:53 @FeedbackWhiz 12:13 MAYAN13:15 Threecolts13:55 ConnectBooks14:48 Biggest Brand Registry troubles15:18 Veluca15:55 What's it like to be a My Amazon Guy client16:07 SellerMobile prosper show,prosper 2022,pirawna,perch,amazon,amazon sellers,amazon show,amazon conference,las vegas,prosper show agenda,prosper show vegas,prosper show 2022,prosper show 2022 speakers,prosper show exhibitorsSupport the show

Mar 18, 2022 • 1h 32min
Steven Pope Amazon FBA Weekly Q&A - Ask Any Seller Central Question 03/11/2022
Send us a text00:00 Amazon FBA Weekly Q&A10:16 MAG team will be at PROSPER Show 202211:40 Do you lower the bid on KW that have high impressions (2k+) w/ no clicks?12:37 You mentioned you recently hired a PR agency and have done more media appearances, what are your biggest takeaways from them?16:47 B08GHGJFL7; My product catalog changed and showed it as if it is a book. Upload flat file but didn't change. 21:05 B09H3QW364; I have not seen an organic KW boost yet on H10, how long does it take to kick in?26:42 I have to do a reorder soon but I want to swap the brush out w/ a different accessory item. When I swap the brush out, can I keep this same SKU and just change images?28:56 Last week of FEB we has a huge decrease in our ROAS and ACOS jumped on otherwise very successful campaigns. We are clueless about what could cause it and working hard to bring the ROAS back. 35:31 Weekly, I'm moving to convert KW from auto campaign to exact match campaign. Per your experience, should I run them as a phrase campaign as well?36:32 How do I match a bad review w/ their order number, so we can send them an email to address their issue.37:02 I'm trying to break up my old campaigns from having 50KWs to just 10-15 KWs each, and it's taking forever manually. Any shortcuts?38:13 When to raise the price of newly launched seasonal products?38:37 How do you retarget your customers?43:30 I purchased a TM from MAG. Since my TM is pending and being brand registered can I kick off hijackers?46:47 Helium10 vs Junglescount, tool preference?48:12 Building on the copyrights infringement complaint, what is the proper protocol? Attempted to use the "Report a violation tool" and they nuked my whole listing.48:49 What do you think about the food category for people who are starting out?49:03 Can you do a screen share to show how to set up a video ad?53:58 Also once the new color variation is up and running can the two different listings be combined while carrying over reviews and ranking from either of the two?54:47 Is it better to launch a new variation color under an old listing, to benefit from reviews/ranking?55:29 I filed the TM w MAG and received the serial numbers. Both Copyright and TM reports got rejected. Never had this issue until recently.56:06 PickFu live A/B test: B09NRXZF65 vs B00SX4V7NE1:00:46 What do you think about the Patio, Lawn & Garden category?1:01:30 Can you dive a little deeper on duplicated SKUs under 1 ASIN?1:02:44 If my overall campaign budget is $500 daily but I have 2 Ad groups in the campaign, how is the budget split between Ad groups or does each get its own $500?1:04:08 If I have 5 different scented products, what would be the benefit of parenting then vs not parenting them together?1:08:18 ASIN REVIEW: B09NRXZF65 ACOS is 150%=2500/mo Ad spend1:14:12 PickFu live test result1:16:15 Seems like there are a lot more US sellers not selling on CA but listings on CA and selling from the US. It's hard to track them down.1:17:15 Do KWs rank w/ broad & phrase match types as well or only w/ exact match type?1:18:11 How do you track 1k-4k KW whether they are indexed or not? What is your strategy for indexing KWs?1:17:10 Did you check out the new search catalog performance from brand analytics?1:22:23 How do you decide to pause KWs in your PPC campaigns? What should be the click & order ratio?1:23:16 Child ASINor new listing for a higher strength product in supplements? Parent as over 2k reviews.1:23:34 A recently began to manage multiple accounts for different clients. Do I have to open up new AMZ account w/ different telephone numbers for each account w/ permissions?Support the show

Mar 11, 2022 • 2min
How internet do-gooders are helping Ukraine || CW Los Angeles || 3/8/22
Send us a textNewsNation Now's affiliate CW Los Angeles had Steven Pope, Founder of My Amazon Guy on the air discussing how internet do-gooders are helping Ukraine. 00:00 Millions around the world are looking for ways to lend support to Ukraine00:20 The power of the internet on full display around the world00:33 People are booking AirBnB in Ukraine with no intention of showing up01:20 Interview with Steven PopeJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

Mar 11, 2022 • 4min
Americans buying Ukrainian items off Amazon at record pace || Talk Radio WIOD Miami || 3/4/22
Send us a textAmazon Ukraine-themed goods are seeing a surge in interest from American buyers after Russia's invasion. iHeart's Talk Radio WIOD broadcasting in Miami, Florida asked Steven Pope, Founder of My Amazon Guy to come on the air and discuss with host Brian Mudd. 🎙00:00 Talk Radio WIOD Miami01:33 Introduction of Steven Pope02:12 We are actually buying products from China02:57 Is there authentic merchandise made in Ukraine?Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0✔ 610 WIOD Social Media➤ https://wiod.iheart.com➤ https://facebook.com/610wiodSupport the show