My Amazon Guy

Steven Pope
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Oct 13, 2022 • 1h 10min

Effective Strategies to Reduce ACOS - Weekly PPC Q&A with Matthew Davis & Faith Denniston 09.06.2022

Send us a textYouTube Link: https://youtu.be/hU21isVTvUI00:00 Introduction​10:20 My individual account has been deactivated, and now I want to open a new account based on my new LLC, how do I do it? Will I need an account of someone else?11:03 Amazon cramped down on our restocking limits, and now we have 6,000 more in the warehouse than our allocation. 2 of our SKUs have only 2 months of inventory vs. 2 others have 6 months of inventory. If you were me, would you create a removal order to create room to ship in the 2 SKUs? Also, will the removal numbers be reflected right away, so we can ship immediately? Thank you!13:17 ​For international marketplaces, do you know how we can port over our stores from the US? Thanks!14:13 ​Lastly, how do I see the attribution from off-Amazon platforms like Facebook, IG, and google ads? Does Amazon have a report to see these? Thanks!15:11 ​Hello guys :-) Can you give any examples of ad spend cannibalization, please? thank you so much17:34 ​I am struggling to make my new products campaigns get any impressions, ​any advice20:47 My PPC campaigns for a new listing are not getting impressions. the KWs in those campaigns are in my listing, A+, search term, etc. What should I do?23:19 The brand search query report, how are the search terms ranked? Based on what we are performing best on or what we need to focus more on?24:21 When optimizing PPC campaigns, is it fine to adjust bids and add negatives at the same time? Because how will we know which optimization was effective in improving the campaign?27:01 ​Thanks for the valuable content like always…our Ads spend has increased since July but so have our sales…our TACOS is at 15% …any other tips to lower Tacos while still being aggressive in growth?32:38 ​ I launched a Tumblr catered to the crypto/bitcoin community. How would you advise I run PPC? Crypto KWs either have very little search volume or very high bids. For example, the only KW with high SV in crypto is 'crypto wallet' but the suggested bid is $10. I need advice on how to run PPC / what to target. Tumblers are 90% bought by women, while crypto is 90% by men. In short, how do I launch a product that is solely bought by women but catered to a niche that is solely for men? Crypto. a niche with low search volume and a limited variety of keywords.38.29 My listing has been category orphaned. There is no BSR and it's been removed from its category, this is a type of suppression. I've tried a full template upload but that didn't work, what else to do?39:42 ​Hey MethewJust Got a New Account for managing PPC. last VA did much spend on PPC and the product is much more competitive. what should be my strategies to get sales on low spending? without PPC not getting Sales.41:56 ​Suggest Any effective strategy to reduce ACOS in a 15Days Thanks 44:10  My individual account has been deactivated, and now I want to open a new account based on my new LLC, how do I do it? Will I need an account of someone else?45:00 ​Inside an ad group, there is a suggested bid value, but in the targeting tab there is a different suggested bid value, what do you see as the truly suggested bid?48:21 ​Hey I was wondering if you had any advice for KDP authors regarding PPC since the profit margin is so small ($3 - $4)53:41 ​I have an exact campaign for the Kw "A B C", having impressions and clicks as usual, but in another exact campaign "A B" with more search volume. I'm barely getting impressions and clicks, even bidding 200% above the suggested bid, what could be the problem here?56:31 ​Asked for support for access to new video features, but they were clueless. How best to contact support for access?59:10 Can you speak on the daSupport the show
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Oct 12, 2022 • 2min

Amazon New Product Research - Product Opportunity Explorer Insights - Amazon Seller Tips and Tricks

Send us a textYouTube Link: https://youtu.be/z0_QlzE3e-AProduct Opportunity Explorer Insights00:00 Amazon New Product Research Tool00:27 Inside Seller Central Click Growth then Product Opportunity Explorer00:44 Products that show current products00:49 Search Terms for search volumes and search conversion rates00:54 Insights that show the Number of Products in the niche; Number of Products using            Sponsored Campaigns; Click Share for the top 5 Products; and Bestsellers rank;            Number of successful launches01:32 Trends that provide actual data of search volume for a  particular niche🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Oct 11, 2022 • 6min

How to Load a GS1 Certificate to Amazon to Clear UPC Errors

Send us a textYouTube Link: https://youtu.be/MKpBr8t6AI0How to Send a GTIN Certificate to Seller Support00:00 Introduction00:09 How to load GS1 Certificate to Amazon00:13 Dealing with UPCs has been very difficult because Amazon has been trying to crack down           on fake products and fake ASINs.00:36 Get GTIN certificate from the GS1 website; Amazon requires it to verify that our product           ID is affiliated with our brand.01:13 There is nothing harder to do on Amazon Catalog work than changing UPC codes.01:47 Go inside Seller Central and create a case by going to “Help”02:15 Once inside Help; hit Get support; then Selling on Amazon 02:20 Write your issue on the box and attach the GTIN certificate and then send it.03:17 Takes about  2 or 3 days before you’ll get a response from the Seller Support04:01 Having a GS1 Certificate helps you prevent rogue ASINs but will not prevent hijackers           and unauthorized sellers.05:25 Get help with loading your GS1 Certificate and visit My Amazon Guy and schedule           coaching calls.🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Oct 10, 2022 • 6min

Better CTR with A/B Tests

Send us a textYouTube Link: https://youtu.be/Lqpq2doS3I8🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/00:00 Better CTR with A/B Tests00:15 Importance of Creatives through the use of PickFu test00:29 1st test: No Banner vs. Banner for a Sponsored Ad01:11 Always utilize assets in a design for your Sponsored Brandon your display campaigns to improve the Click-through rate01:24 You should be able to get those clicks and impressions for sales conversion01:35 2nd test: Same image, different title02:05 Result: People chose the unmatched quality and sophisticated design03:35 3rd test: Stylish Photoshoot vs. Feature Showcase05:48 Make sure to use creative assets for your Sponsored Brand and SponsoredDisplay Campaigns06:02 Make sure to test different options🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Oct 9, 2022 • 7min

NEW: Creative Video Builder for Amazon Advertising

Send us a textYouTube Link: https://youtu.be/N3GIUgxF2Bs🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/00:00 NEW: Creative Video Builder for Amazon Advertising01:05 Who can use the new feature of Amazon Advertising?01:09 Where is the new feature available?01:40 Go to Creatives then, select Video builder. Next, click on Create new video.01:50 Demo on how to create a templated video depending on Category or Style03:00 Verify your product image.03:30 Upload your logo.04:15 Fill out what is needed in the Intro- Headline 1, Middle- Headline 2, and Outro- Headline 3 04:47 Click on Full Video to see the Preview.05:40 You can change the font and themes and color.🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Oct 8, 2022 • 3min

How to Change Seller Central Display Name - Global Account 2022 Update

Send us a textYouTube Link; https://youtu.be/0XpH5f6uL5kHow to Change Seller Central Display Name - Global Account 2022 Update00:00 Do you want to change your seller central name that shows up on the back-end00:09 Originally created Momstir but would want to see Age of Sage on the backend00:22 Renamed the Display Name to Age of Sage but still sees Momstir00:29 The reason for that is because Amazon now uses the Global User setting00:48 To change, you should be logged into your admin user at Your Global Account 00:58 At Settings then go to User Permissions and check, the email address that does not have a Delete button is the main admin email.01:07 Log into the main admin email account and click Global Accounts01:15 Click the Rename button and place any name you like. It will rename the backend of Seller Central.01:27 Previously, it is linked to StoreFront/Display Name and everything that particular store is selling02:02 Brand Store link can only be renamed by changing the brand name but with difficulty02:13 Changing the display name and global back-end display name are very easy once you know where to go.🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Oct 7, 2022 • 18min

ICAP Search Query Report: NEW ASIN Level Data [Big Amazon News]

Send us a textYouTube Link: https://youtu.be/u9Go_fo_MdUICAP Search Query Report: NEW ASIN Level Data00:00 Introduction00:13 Search Query Performance Report00:22 Link to the ICAP video : https://youtu.be/xDsphG2GsBE00:37 As of this morning, you can now click on the ASIN view01:08 Data Analysis of Age of Sage incense smudge sticks ASIN level01:37 ICAP analysis for the number of Impressions, Clicks, Add-to-Cart, and Purchases02:05 We can now know the market share of a particular keyword02:19 Switch to 6 packs variation of Age of Sage smudge sticks to get different data02;40 We now have customizable SKU data, the ICAP market share down to the keyword and ASIN level are all now in one report.03:29 The default columns in the customizable report are the best choice03:57 Apply what’s needed to be added, work on the back end of the Inventory Report04:10 If the Brand Analytics dashboard for the Search Query Performance Report says that a particular keyword is the most important for the product, then it has to be added to the Title05:10 Rework the Title based on the keywords that showed up10:59 Link to the SEO Masterclass video : https://youtu.be/-Dc-ufvTHVg17:04 Recommended saving the before and after of the Title change for comparison and reporting purposes.🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Oct 6, 2022 • 19min

Amazon PPC Tutorial: Lower ACOS 💥 Higher Sales

Send us a textYouTube Link: https://youtu.be/VDzTgpSZZyY🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help00:00 Amazon PPC Tutorial: Lower ACOS 💥 Higher Sales00:26 Strategies to increase your sales and decrease your ACOS00:48 Compare the Search Term Keywords and the Current Exact Keywords.Check if you are able to target those keywords or not.01:10 Get data from the Bulk Report and filter the enabled Exact match keywords.02:00 Download Search Term Report for Sponsored Products only03:49 Place the Search Term Keywords and Current Exact Keywords in one file.03:54 Use VLOOKUP to easily check which keywords are being advertised.and which are not.05:08 The keywords that you should be targeting are the ones that are not being advertised.06:20 Find the keywords you are organically ranking for between 10-50 or 20-50.07:00 Click on Cerebro to show a sample of one of our ASINs and keywords that we need to focus on.08:10 Exported data from Helium10 to get Strikezone keywords.08:48 Strikezone Keywords vs Current Exact Keywords.10:51 Utilize the Search Query Performance report keywords as an exact match.13:15 Check if you are targeting low ACOS Sponsored product targets in Sponsored Brands.✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Oct 5, 2022 • 4min

How to Calculate a SKU's Profit in 30 Seconds: Amazon Seller Central

Send us a textYouTube Link: https://youtu.be/UpWRjWbRzQIAre you Making Profits on Amazon?00:00 Introduction00:10 How to check if you are making a profit on Amazon. Start with Manage Inventory            and click one of the SKUs and it will load up the back-end detail page.00:24 Scroll down to the Inventory page and click “Edit” beside Total Off - Amazon Cost 00:40 Input the Cost of Goods Sold (COGS) and Miscellaneous Costs01:05 Displays Net Proceeds based on the items sold and the number of items sold.01:20 Man Cave gift items per unit are incurring losses 01:24 Age of Sage products per unit is incurring losses too01:39 Breakdown of expenses shows PPC eats most of the expenses02:54 It would have been a profitable item if it were only running on organic ads03:29 Running paid ads on Age of Sage boxes of 6, 12, and 100 hoping customers to            buy in larger quantities.04:01 Sellers can make a better decision when Costs of Goods Sold (COGS) is identified🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Oct 4, 2022 • 3min

Amazon Ads Forecasting

Send us a textYouTube Link: https://youtu.be/VNeYIwiBtU0🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

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