Problem Solvers

David Lee, Squarespace CCO, shares his approach for marketing unsexy brands, emphasizing the importance of owning your online space and creating innovative storytelling. He discusses the limitations of using chat GPT for creative tasks and explores the benefits of a clarifying exercise to inspire new ideas and identity exploration.

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Learn how to speak confidently and intelligently in spontaneous situations. Understand the importance of structure in communication and explore techniques to improve speaking skills. Discover the role of structure and signposting in podcasting and communication. Enhance conversations through paraphrasing and effective listening. Understand the value of active listening and determining the bottom line in communication.

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How can a small gym compete against a world of big, well-funded chains? In this special episode celebrating Entrepreneur and Yelp's list of America's Favorite Mom & Pop Shops, we take an inside look at Ambitious Athletics in Washington DC — by zeroing in on one customer interaction, and what made it so special. This episode is in partnership with the podcast Behind the Review. Learn more about your ad choices. Visit megaphone.fm/adchoices

An entrepreneur champions countertop butter as a unique butter dish, challenging conventional beliefs about butter storage. They engage the FDA and media, reframe their product as an idea, and expand the market by focusing on the message instead of the product.

How can a small theater compete against a world of big, well-funded entertainment? In this special episode celebrating Entrepreneur and Yelp's list of America's Favorite Mom & Pop Shops, we take an inside look at Illusions Bar & Theater in Baltimore — by zeroing in on one customer interaction, and what made it so special. This episode is in partnership with the podcast Behind the Review. Learn more about your ad choices. Visit megaphone.fm/adchoices

The host discusses the frustration of automated voice assistants and the lack of communication with human representatives. The podcast explores the importance of integrating technologies and the challenges faced in customer service. It also delves into customer call routing and the challenges of change implementation in large enterprises. Improving customer service through cultural alignment and innovative solutions is emphasized.

People say they want eco-friendly products, but they rarely actually buy them. Why? Because their marketing is all wrong. Utah State University marketing professor Ed Stafford explains.  Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com/innovation Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices