The Undefeated Underdogs

👉🏼 About the Guest:Amanda Natividad is the VP of Marketing at audience research startup, SparkToro (100K+ ARR), after being a tech journalist and a test kitchen cook. While pioneering the concept of Zero-Click Content, she teaches an intermediate-level content marketing course and writes at The Menu, a weekly newsletter with 8000+ subscribers on marketing and food recipes!👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.Timestamps:0:13 | Intro to Amanda Natividad3:28 | Amanda's mindset when beginning her new career journey7:04 | How founders can differentiate themselves with marketing and design10:43 | Trends Amanda is seeing in marketing and content14:05 | The best ways for creators to reach their audience directly17:12 | How Amanda started building her fanbase for 120k+ Twitter followers21:28 | Amanda's Twitter growth tips for 202230:55 | Amanda's journey to SparkToro34:10 | Why getting comfortable with your dreams is essential40:46 | How 3 people manage a 100K+ ARR business at SparkToro44:25 | SparkToro's tips on acquiring customers47:42 | Differences between working on a small vs. large team52:32 | Amanda's tips for people in the business of grabbing attention54:24 | Amanda's take on Zero Click Content58:28 | How Amanda gained 4000+ subscriptions for a healthy snack subscription1:05:04 | Amanda's day-to-day as a mom, creator, and startup operator1:08:45 | Rapid Fire 5: From Amanda's favorite snack to the best marketing book out there👉🏼 Resources mentioned in the pod:Shoutout.soSparkToroZero-Click ContentAmanda's Content Marketing CourseThe MenuObviously Awesome by April Dunford👉🏼 Shoutouts to awesome people:Ryan Hoover of Product HuntRand Fishkin of SparkToro (467K+ followers)👉🏼 Where to find Amanda Natividad:Twitter: https://twitter.com/amandanatLinkedin: https://www.linkedin.com/in/amandanat/Mastodon: https://mastodon.social/@amandanatWebsite: https://amandanat.com/SparkToro: https://sparktoro.com/The Menu: https://amandanat.substack.com/ Content Marketing Course: https://maven.com/amandanat/content-marketingZero-Click Content: https://sparktoro.com/blog/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world/👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/

About the Guest:👉🏼 Jay Clouse is a creator and entrepreneur, producing the popular newsletter, Creator Science, and the podcast Creative Elements (1M+ downloads!), exploring all the ways you can make a living with your art and creativity. He has sold two companies he has co-founded and has led the Community Experience team for Pat Flynn and Smart Passive Income, designing their paid membership community and cohort-based course programs.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.Timestamps:0:44 | Intro to Jay Clouse2:18 | What is a creator?3:32 | Creators vs Artists: What is the difference?6:26 | Is creating a science or an art?8:07 | How Jay treats Creator Science and data9:49 | What inspired Jay to start looking at data for creators?12:46 | Can looking at data be too tiring for creators?17:47 | How does Jay format his experiments?22:37 | How does Jay balance experimentation, iteration, and creation?26:24 | What are the best KPIs to measure as a creator?29:38 | What YouTube trends are popular in the industry?33:30 | Expert tips for beginner podcasters!36:17 | Building an affiliate program as a content creator39:06 | What are the qualities of a successful creator?40:47 | How does competition emerge between creators?44:04 | Jay's tips for balancing full-time work and creating46:19 | Jay's Rapid Fire 5: From the best YouTube channels to his perspective on standing out from the crowd50:46 | Jay's shoutout to someone awesome!52:05 | Conclusion and where to find Jay👉🏼 Resources mentioned in the pod:Shoutout.soHayden Hillier-SmithThe Pat McAfee ShowThe Tim Ferriss ShowThe Rich Roll Podcast👉🏼 Shoutouts to awesome people:Chris McAlister of SightShift 👉🏼 Where to find Jay Clouse:Twitter: https://twitter.com/jayclouseWebsite: https://jayclouse.com/Creator Science: https://creatorscience.com/Podcast: https://www.creativeelements.fm/👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/

Show Notes👉🏼 About the Guest:Justin Jackson is a veteran entrepreneur, founder, podcaster, writer, and community builder. He is the co-founder of Transistor.fm, a platform that helps you distribute your podcast to multiple platforms seamlessly. He runs a private community for bootstrappers called MegaMaker, hosts a podcast Build your SaaS, and writes at bootstrap a SaaS. Some of Justin's posts immediately inspire you and puts you on the path to take action. In short, Justin is a jack of all trades.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.Thinking of starting a podcast? Justin shared a step by step guide: https://transistor.fm/how-to-start-a-podcast/👉🏼 Where to find Justin Jackson:Twitter: https://twitter.com/mijustinMegaMaker: https://megamaker.co/Build your SaaS: https://saas.transistor.fm/Newsletter: https://justinjackson.ca/newsletter👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harath Website: https://5harath.com/Newsletter: https://5harath.substack.com/

👉🏼 About the Guest:Warren Shaeffer is a seasoned entrepreneur, 3x founder, dad, writer, and 1st gen immigrant. He built three companies in the past and sold them to giants like Giphy. Notably, his latest startup Knowably was sold to Medium. Overall he raised more than $12M from some of the world's best investors, including Andreesen Horowitz, Initialized Capital, and First Round Capital. He preaches and practices transparency, vulnerability, and authenticity. Currently, he serves as a VP at Medium and shares his tips of raising venture capital.  👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.👉🏼 Resources mentioned in the pod:The Autobiography of Benjamin FranklinWriter.comGood Strategy Bad Strategy BookThe Outsiders Book👉🏼 Shoutouts to awesome people: Garry TanAlexis OhanianMay HabibEv👉🏼 Where to find Warren Shaeffer:Twitter: https://twitter.com/wwshaefMedium: https://medium.com/@warrenshaeffer👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harath Website: https://5harath.com/Newsletter: https://5harath.substack.com/

👉🏼 About the Guest:Anne-Laure is a writer, founder, serial maker, and neuroeducation Ph.D. researcher. She founded Ness Labs, a collective that provides content, coaching, courses, and community to help makers put their minds to work. She also runs Maker Mind a weekly newsletter packed with neuroscience-based insights to be more productive and more creative. Currently, it serves around 30k subscribers. She also gathered and built an audience of close to 60k on Twitter. 👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.👉🏼 Resources Mentioned in the pod:Product HuntIndie HackersArticle on 12 Favorite ProblemsHow We Learn👉🏼 Shoutouts to awesome people: Ali AbdaalVisa👉🏼 Important Links for Anne-Laure:Follow her on Twitter @anthilemoonNess LabsMaker MindYouTube👉🏼 Important Links for Sharath:Follow him on Twitter @5harathYouTubeWebsiteNewsletter

👉🏼 About the Guest:Shriya Nevatia is a founder, community builder, angel investor, and mentor. She is currently a General Manager at Sylva and previously led On Deck Catalyst, a remote program for young tech leaders dubbed as one of the most successful programs in On Deck's history. Shriya comes with a ton of experience in the community space with over 10yrs building in-person and online communities. She is also a Founder & CEO of The Violet Society, a community for ambitious female & non-binary people in tech. 👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.👉🏼 Shoutouts to awesome people: KPVikram Rajagopalan 👉🏼 Important Links (Shriya Nevatia):TwitterPropelFoodboroNoCode Founders👉🏼 Important Links (Sharath):TwitterYouTubeWebsiteNewsletter

👉🏼 About the Guest:David is a founder, writer, podcaster, and educator. His course Write of Passage helped thousands of people break writer’s blocks and turned them into amazing writers. David accumulated a community of 350K+ Twitter audience and frequently hosts The Northstar podcast where he interviews interesting founders, creators, artists, and more. He is a big proponent of the Internet and firmly believes everyone should be a citizen of it.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.👉🏼 Resources Mentioned by David: Alexander TechniqueThe Bed of ProcrustesImitate, then InnovateBuild a Personal MonopolyUnderstanding MediaHuman as mediaGreenlights by Matthew McConaughey👉🏼 Shoutouts to awesome people: Ana Lorena FabregaMichael AshcroftMarshall McLuhan👉🏼 Important Links (David Perell):TwitterWrite of PassageThe Northstar PodcastWebsite👉🏼 Important Links (Sharath):TwitterYouTubeWebsiteNewsletter

👉🏼 About the Guest: Jack Butcher is a designer, founder, and creator of many things. He is famously recognized for the courses he created where he teaches how to productize yourself and build leverage on top of it. His minimalistic posters are iconic and inspire you to take action. His two successful courses - How to Visualize Value, a playbook for creating meaningful visual communication; Build Once Sell Twice, where he teaches his process for creating digital products and taking VV's revenue to over $100K/month; and Compound Content, where you will learn everything about handling SEO and building an organic strategy for your online business.👉🏼 About the Host: Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20K using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's Shelf alongside hosting this podcast.👉🏼 Resources Mentioned: Build Once, Sell TwicePermissionless ApprenticeKeep Going posterArchivve👉🏼 Important Links (Jack Butcher):TwitterVisualize Value TwitterVisualize Value Instagram👉🏼 Important Links (Sharath): TwitterYouTubeWebsiteNewsletter