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The Undefeated Underdogs

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Apr 13, 2023 • 1h 14min

Mindaugas Petrutis - How to become a design expert without having a design degree.

👉🏼 About the Guest:Mindaugas Petrutis (ex-InVision, ex-On Deck) is the founder of Coho, leading community-based cohorts in learning data science, design, marketing, and more. He founded On Deck's Design Fellowship and was the Head of EMEA Community at InVision. He loves building relationships, connecting the dots between humans, systems, and problems and simplifying complex ideas. Mindaugus is currently based in Lisbon 🇵🇹 with his rescue dogs, Rina and Mya.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.👉🏼 Description:Tune in as Sharath and Mindaugus discuss starting a design recruitment agency with no experience in design, his childhood in Soviet Lithuania, cool initiatives at Coho, and more!Timestamps:0:00 | Episode highlight1:45 | Intro to Mindaugas Petrutis2:28 | Mindaugas' journey from bartender to tech and design10:21 | Mindaugas' childhood in Soviet Lithuania16:18 | How was it starting a design recruitment agency with no design experience?22:03 | The biggest phone call of Mindaugas' life24:22 | What was the process of learning design while being a design recruiter?26:19 | How did Mindaugas land up at InVision after being an entrepreneur?35:38 | 5 things Mindaugas is proud of building at InVision41:26 | Transitioning from InVision to On Deck47:20 | What are Mindaugas' tips for community-based businesses?53:33 | The journey building out Coho56:08 | Cool initiatives at Coho1:02:38 | What is it like living in Europe's hottest startup hub?1:05:54 | How has Mindaugas' leadership evolved over the years?1:08:16 | How is each team-building experience different?1:10:13 | The deal with cheesecakes1:11:58 | Outro👉🏼 Resources mentioned in the pod:On Deck: https://www.beondeck.com/InVision: https://www.invisionapp.com/Coho: https://www.linkedin.com/company/joincoho/👉🏼 Shoutouts to awesome people:Clair Byrd: https://www.crunchbase.com/person/clair-byrdErika Batista: https://www.linkedin.com/in/erikabatistaErik Torenberg: https://www.linkedin.com/in/eriktorenberg/👉🏼 Where to find Mindaugas Petrutis:Instagram: https://www.instagram.com/mindaugas_petrutis/Twitter: https://twitter.com/MindaugasLTLinkedin: https://pt.linkedin.com/in/mindaugaspetrutis👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/
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Apr 6, 2023 • 1h 4min

Justin Welsh - Learn the art of solopreneurship from a mastermind!

👉🏼 About the Guest:Justin Welsh is the writer of the Saturday Solopreneur, a weekly newsletter with 90K+ subscribers, as well as the founder of a boutique advisory firm for entrepreneurs and creator of digital products for creators. He is also an angel investor, a mentor to entrepreneurs in LATAM with 500 Startups, and an LP at GTM Fund, a rolling fund investing $4 million per year into early-stage B2B SaaS companies.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.👉🏼 Description:Listen in as Sharath and Justin discuss burnout, building alone, and the journey of being transparent as you build.Timestamps:0:00 | Episode highlight1:33 | Intro to Justin Welsh3:05 | Why become a solo entrepreneur, when building a team is possible?5:48 | How burnout impacted Justin's life design8:17 | What does freedom mean to Justin?10:40 | What triggered Justin into his current path as a writer and product builder?14:01 | What has Justin tried, failed at, and what has he learned?17:30 | Blueprint on pricing yourself as a consultant or freelancer21:15 | The balance between building a niche and building various products24:26 | When was the Saturday Solopreneur born?26:52 | If Justin could begin his entrepreneurial journey all over again, what would he do?30:46 | How Justin built his "publish everything" mindset33:28 | What is the best way of building systems as a solopreneur?35:36 | How do you know you need to hire a virtual assistant?38:36 | How Justin deals with being anxious for the next day42:12 | Justin's method for dealing with self-doubt46:15 | How does one access cutting-edge ideas from remote areas?48:55 | What is Justin's source of inspiration?51:21 | Justin's tips on the journey of being transparent53:55 | Advice for people beginning their career journeys57:23 | Rapid Fire 5: Favorite product, best recent book, and more!1:03:23 | Outro👉🏼 Resources mentioned in the pod:Starbucks Method: https://www.oreilly.com/content/the-eight-rules-of-good-documentation/The Saturday Solopreneur: https://www.justinwelsh.me/blog/Virtual Assistant Site: https://academy.surgedigital.agency/"How to Get Rich" thread: https://twitter.com/naval/status/1002103360646823936Growth in Reverse: https://www.indiehackers.com/product/growth-in-reverseOoni Koda 16 - Gas Powered Portable Pizza Oven: https://eu.ooni.com/pages/explore-koda-16Die With Zero: https://www.goodreads.com/en/book/show/529509154,000 Weeks: https://www.goodreads.com/en/book/show/54785515👉🏼 Shoutouts to awesome people:Chenell Basilio: https://twitter.com/chenellcoDan Koe: https://thedankoe.com/Jack Butcher: https://twitter.com/jackbutcherDaniel Vassado: https://dvassallo.com/👉🏼 Where to find Justin Welsh:Website: https://www.justinwelsh.me/The Saturday Solopreneur: https://www.justinwelsh.me/blog/Twitter: https://twitter.com/thejustinwelshLinkedin: https://www.linkedin.com/in/justinwelsh👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/
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Mar 28, 2023 • 57min

Ben Putano - Writing is a meta-skill every founder should focus on!

👉🏼 About the Guest:Ben Putano is a CEO and book publisher for entrepreneurs and innovators at damngravity.com and a writing coach at Great Founders Write - a 5-week, cohort-based course that helps entrepreneurs build a consistent and confident writing habit. He is also the author of  'Great Founders Write' and merchant of big ideas.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.👉🏼 Description:Listen in as Sharath and Ben discuss building a writing habit, the process of making a book happen, and the trademarks of being a writer.Timestamps:0:00 | Episode highlight1:08 | Intro to Ben Putano2:44 | The process of writing a book5:20 | How Ben figured out writing was his path forward6:58 | How to identify as a writer10:00 | Finding your niche as a writer12:53 | Ben's entry into publishing14:48 | How to turn a book into reality18:04 | How Ben's cohort and Damn Gravity helps founders write21:06 | What are the variables that make a book successful?25:28 | Ben's Writing Framework: ABC-12329:18 | Examples of great copywriting for founders32:04 | Copywriting vs book writing36:07 | Reasons to join a writing cohort for founders40:00 | The focus of Ben's writing cohort, "Great Founders Write"46:50 | Tips for founders to make writing a part of their daily routine53:16 | Why is writing important for founders?55:20 | Closing thoughts👉🏼 Resources mentioned in the pod:Shoutout.soGreat Founders Write: https://www.damngravity.com/books/greatfounderswriteDamn Gravity Media: https://www.damngravity.com/books/greatfounderswrite👉🏼 Shoutouts to awesome people:William Zinsser: https://en.wikipedia.org/wiki/William_ZinsserJustin Moore: https://twitter.com/justinmooretfamGrant Nissly: https://twitter.com/grant_nissly👉🏼 Where to find Ben Putano:Twitter: https://twitter.com/BenjaminPutanoLinkedin:https://www.linkedin.com/in/ben-putanoGreat Founders Write: https://www.damngravity.com/books/greatfounderswrite-cohortDamn Gravity: https://www.damngravity.com👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/
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Feb 11, 2023 • 1h 19min

Tibo & Tom - How to take a SaaS startup from idea to a $1M exit!

👉🏼 About the Guests:Tibo and Tom are the cofounders of Tweethunter.io, a product that helps you up your Twitter game. After meeting at graduate school, they went on to team up across several startups (Taplio, Tweethunter.io, PonyExpress), finally creating Tweethunter.io and scaling it from $0 to a $1M exit.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.👉🏼 Description:Listen in as Sharath, Tom, and Tibo discuss building trust in your cofounders, coming back after failure, and building a large empire in the business world.Timestamps:0:00 | Episode highlight1:40 | Intro to Tom Jacquesson & Tibo Louis-Lucas2:57 | How Tibo sold his first product4:06 | Meeting your cofounder: How Tom & Tibo met9:58 | When to give up on your product13:50 | Signals to stop working on your startup18:40 | Life post first failed startup25:00 | Teachings from the first failure31:19 | How to establish trust as cofounders37:36 | Setting goals while building Tweethunter.io42:40 | Defining a startup's "aha!" moment45:25 | The risks founders take50:13 | Bringing on a third cofounder - the hows, whys, and whats53:37 | Tips to scale your business1:00:02 | Tom & Tibo's startup mistakes1:04:26 | Can you build a $1M company by being part-time?1:07:46 | Bootstrapping vs Venture Capital: thoughts from founders that have done both1:11:43 | Emotions on Tweethunter.io's sale1:16:41 | Closing thoughts👉🏼 Resources mentioned in the pod:Shoutout.soTweethunter.io: https://tweethunter.io/Pistache App: http://www.pistache-app.com/PonyExpress: https://ponyexpress.studio/👉🏼 Shoutouts to awesome people:JK Molina: https://jkmolina.com/👉🏼 Where to find Tom Jacquesson:Twitter: https://twitter.com/tomjacquessonLinkedin: https://www.linkedin.com/in/thomasjacquesson/Tweethunter.io: https://tweethunter.io/Taplio: https://taplio.com/Pistache App: http://www.pistache-app.com/PonyExpress: https://ponyexpress.studio/👉🏼 Where to find Tibo Louis-Lucas:Twitter: https://twitter.com/tibo_makerLinkedin: https://fr.linkedin.com/in/thibaultll/Taplio: https://taplio.com/Pistache App: http://www.pistache-app.com/PonyExpress: https://ponyexpress.studio/👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/
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Feb 2, 2023 • 1h 21min

Rand Fishkin - How anyone can be legendary at marketing!

Learn from Rand Fishkin about his SEO journey, transitioning from consulting to software, battling depression as a founder, and his 3-step framework for startup success. Discover marketing strategies for startup founders in 2023, the future of marketing in the age of privacy, impactful marketing in ad tech, and a founder's encounter with Oprah Winfrey.
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Jan 24, 2023 • 56min

Peter Yang - Why creators should think like product founders!

👉🏼 About the Guest:Peter Yang (Roblox, ex-Reddit, ex-Credit Karma, ex-Twitter, ex-Twitch, ex-Facebook, ex-Microsoft) is the creator of several product management courses, from Odyssey in Web3 to Launching Your Product Management Career with Maven. He is also the author of two awesome books The Art of Writing and Principles of Product Management, where he shares learnings on communication, leadership, and customer obsession. He is also a writer for 35,000+ subscribers at his newsletter, Creator Economy and a teacher to creators at Build For Creators.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.Timestamps:0:00 | Episode highlight0:18 | Intro to Peter Yang2:35 | Melding product and community4:08 | When should founders begin building a community?5:47 | Balancing building a product and a community for founders8:47 | Founder's intuition vs. Product Manager's process: what's better for building?10:54 | Revisiting processes within a company12:47 | Peter's favorite product market framework15:29 | Peter's Product Tips: Adoption, acquisition, activation, retention18:29 | How to build a mission-centric community21:02 | How to measure Community-Market Fit25:22 | Audience vs. Community26:54 | Creators as product managers31:04 | The best metric for Creator-Market Fit32:33 | S**tposting on Twitter: Pros and Cons37:30 | Boundaries and s**tposting40:42 | Lessons for early-stage founders from large companies43:34 | What early-stage founders should avoid from large companies47:53 | Rapid Fire 5: Superpower for product folks to Peter's favorite recent read👉🏼 Resources mentioned in the pod:Shoutout.soOdyssey: https://www.odysseydao.com/ - 1 Million in Web3 Launching Your Product Management Career - https://maven.com/peter-yang/launch-your-product-management-careerThe Art of Writing - https://www.goodreads.com/en/book/show/49206261Principles of Product Management - https://medium.com/@peteryang/my-book-principles-of-product-management-is-now-available-572014b13b7aCreator Economy - http://creatoreconomy.so/Build For Creators - https://buildforcreators.com/"Build" by Tony Faddell - https://www.goodreads.com/en/book/show/59696349👉🏼 Shoutouts to awesome people:Ankur Nagpal - https://twitter.com/ankurnagpal/Alexander Cohen - https://www.linkedin.com/in/alexander-cohen/Shreyas Doshi - https://twitter.com/shreyas/Chris Hadfield - https://twitter.com/Cmdr_Hadfield/👉🏼 Where to find Peter Yang:Twitter: https://twitter.com/petergyang/Linkedin: https://www.linkedin.com/in/yangpeter/Odyssey: https://www.odysseydao.com/ - 1 Million in Web3 Launching Your Product Management Career - https://maven.com/peter-yang/launch-your-product-management-careerThe Art of Writing - https://www.goodreads.com/en/book/show/49206261Principles of Product Management - https://medium.com/@peteryang/my-book-principles-of-product-management-is-now-available-572014b13b7aCreator Economy - http://creatoreconomy.so/Build For Creators - https://buildforcreators.com/👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/
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Jan 17, 2023 • 41min

Zehra Naqvi - How to enter into VC without any prior experience.

👉🏼 About the Guest:Zehra Naqvi is a Senior Investment Associate at Republic and the co-founder of GLO, a clothing brand that's all about staying fresh. She is a financial economics major with a concentration in art history and is all about investing in new founders through the power of community.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.Timestamps:0:17 | Highlight0:17 | Intro to Zehra Naqvi1:58 | How Zehra started her journey in venture capital4:48 | Why founders make good VCs and backing non-venture ideas10:44 | Zehra's origin story: From Hong Kong to New York13:17 | Zehra's journey to founding her clothing brand GLO15:49 | How Republic is handling investments during a downturn19:31 | Trends in pre-seed funding in 202322:38 | Republic's founder and community initiatives26:16 | Zehra's advice to pre-seed founders on raising money29:24 | What makes a warm intro work?35:09 | Zehra's lessons to people entering venture capital38:10 | Parting thoughts👉🏼 Resources mentioned in the pod:Shoutout.so: https://shoutout.so/Republic: https://republic.com/GLO: https://www.scmp.com/yp/discover/lifestyle/features/article/3067573/sisters-zehra-and-sophia-naqvis-fashion-brand-gloBonside: https://bonside.com/Gumroad: https://gumroad.com/👉🏼 Where to find Zehra:Twitter: https://twitter.com/zehranaqvi_/Linkedin: https://www.linkedin.com/in/zehranaqvinyc/👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/
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Jan 11, 2023 • 1h 8min

Arvid Kahl - Why being kind on the Internet works as a superpower!

👉🏼 About the Guest:Arvid Kahl is the founder of FeedbackPanda.com, an online teacher productivity SaaS company. He is also the author of two awesome books Zero to Sold and The Embedded Entrepreneur, where he shares how to build a business, an audience, and a path to financial independence. He is also creating the Bootstrapper’s Bookshelf, the Bootstrapped Founder Podcast, the YouTube channel, and the Bootstrapped Founder Newsletter, all for founders looking to build sustainable businesses in public.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.Timestamps:0:15 | Intro to Arvid Kahl5:07 | Arvid's perspective on founding a new business after selling FeedbackPanda10:52 | Why and how did Arvid move from being a founder to a creator?15:07 | How Arvid's background impacts the way he helps people24:46 | What excites Arvid today?29:28 | What is Arvid's day-to-day like?36:05 | What is going wrong in today's Build in Public space?44:01 | Arvid's advice for beginner creators50:55 | Beginning with passive income56:19 | Venture funding versus bootstrapping1:00:30 | Rapid Fire 5: Arvid's favorite creator to his current read1:03:13 | Arvid's top 3 tips on building a Youtube audience1:04:42 | Arvid's feedback to his past self on building FeedbackPanda1:05:32 | Parting thoughts👉🏼 Resources mentioned in the pod:Shoutout.soFeedbackPanda.comZero to Sold The Embedded EntrepreneurBootstrapper’s BookshelfBootstrapped Founder PodcastBootstrapped Founder YouTube channelBootstrapped Founder NewsletterRosieLand: Community building for a rosier future.IndieHacker Community: Sharing the strategies and revenue numbers with other makers.IndieHacker Podcast"The Lost Metal", by Brandon Sanderson: Becoming a hero, while struggling with personal beliefs👉🏼 Shoutouts to awesome people:KP: The "Build In Public" Guy (40K+ followers on Twitter)Rosie Sherry: Community Builder (25K+ followers on Twitter)Ashlan Brandon Sanderson: Fantasy author👉🏼 Where to find Arvid Kahl:Twitter: https://twitter.com/arvidkahl/Linkedin: https://www.linkedin.com/in/arvidkahl/Github: https://github.com/arvidkahl/FeedbackPanda.com: http://feedbackpanda.com/Zero to Sold: https://links.zerotosoldbook.com/bookThe Embedded Entrepreneur: https://embeddedentrepreneur.com/Bootstrapper’s Bookshelf: https://thebootstrappedfounder.com/bookshelf/Bootstrapped Founder Podcast: https://thebootstrappedfounder.com/podcast/Bootstrapped Founder YouTube channel: https://www.youtube.com/c/TheBootstrappedFounderBootstrapped Founder Newsletter: https://thebootstrappedfounder.com/newsletter/👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/
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Dec 29, 2022 • 56min

Dickie Bush - How to build a writing habit in 30 days!

👉🏼 About the Guest:Dickie Bush is the founder of the writing-centered cohort-based course, Ship 30 for 30 (5600+ students) and Typeshare (30K+ MRR), after life as a portfolio manager. He provides writing frameworks at Digital Writing Compass, as well as providing guidance to over 300K+ Twitter followers.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.Timestamps:0:40 | Intro to Dickie Bush3:41 | What got Dickie Bush started on to writing6:47 | Unconventional methods for writing9:44 | Why a 30-day writing goal works best11:58 | What was the intent behind starting Ship 30 for 30?15:49 | How were the initial days of Ship 30 for 30 like?18:18 | How does Dickie avoid imposter syndrome?22:19 | Working a 9-5 as well as building a side-hustle26:43 | Dickie Bush's vision board30:00 | Key points to include across projects32:34 | The beginnings of Typeshare and its journey to 30K+ MRR35:23 | Dickie's methods to avoid procrastination40:19 | 2022 habit journey: the bad habits given up and new ones begun44:23 | Forming a small team for startups47:40 | Pressure to be a social media influencer50:54 | Rapid Fire 5: From favorite internet writer to the best blog post out there👉🏼 Resources mentioned in the pod:Shoutout.soShip 30 for 30 Typeshare Digital Writing CompassStart Writing OnlineBuild Once, Sell Twice"6 Harsh Truths That Will Make You a Better Person", by Jason Pargin👉🏼 Shoutouts to awesome people:Maggie BushJack ButcherNicolas Cole (Ship 30 for 30, 122.6K+ Twitter followers)Sam Shore (Founder of Typeshare)Derek Sivers (Author of “HOW TO LIVE: 27 conflicting answers and one weird conclusion”, 290K+ Twitter followers)Daniel Bustamante (15K+ Twitter followers)👉🏼 Where to find Dickie Bush:Twitter: https://twitter.com/dickiebushLinkedin: https://www.linkedin.com/in/dickiebush/Website: https://www.dickiebush.com/Newsletter: https://dickiebush.substack.com/Ship 30 for 30: https://www.ship30for30.com/Typeshare: https://typeshare.co/Digital Writing Compass: https://digitalwritingcompass.com/Start Writing Online: https://startwritingonline.com/👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/
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Dec 22, 2022 • 1h 13min

Amanda Natividad - Why you need to rely on first-hand experience in the age of information overload.

👉🏼 About the Guest:Amanda Natividad is the VP of Marketing at audience research startup, SparkToro (100K+ ARR), after being a tech journalist and a test kitchen cook. While pioneering the concept of Zero-Click Content, she teaches an intermediate-level content marketing course and writes at The Menu, a weekly newsletter with 8000+ subscribers on marketing and food recipes!👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.Timestamps:0:13 | Intro to Amanda Natividad3:28 | Amanda's mindset when beginning her new career journey7:04 | How founders can differentiate themselves with marketing and design10:43 | Trends Amanda is seeing in marketing and content14:05 | The best ways for creators to reach their audience directly17:12 | How Amanda started building her fanbase for 120k+ Twitter followers21:28 | Amanda's Twitter growth tips for 202230:55 | Amanda's journey to SparkToro34:10 | Why getting comfortable with your dreams is essential40:46 | How 3 people manage a 100K+ ARR business at SparkToro44:25 | SparkToro's tips on acquiring customers47:42 | Differences between working on a small vs. large team52:32 | Amanda's tips for people in the business of grabbing attention54:24 | Amanda's take on Zero Click Content58:28 | How Amanda gained 4000+ subscriptions for a healthy snack subscription1:05:04 | Amanda's day-to-day as a mom, creator, and startup operator1:08:45 | Rapid Fire 5: From Amanda's favorite snack to the best marketing book out there👉🏼 Resources mentioned in the pod:Shoutout.soSparkToroZero-Click ContentAmanda's Content Marketing CourseThe MenuObviously Awesome by April Dunford👉🏼 Shoutouts to awesome people:Ryan Hoover of Product HuntRand Fishkin of SparkToro (467K+ followers)👉🏼 Where to find Amanda Natividad:Twitter: https://twitter.com/amandanatLinkedin: https://www.linkedin.com/in/amandanat/Mastodon: https://mastodon.social/@amandanatWebsite: https://amandanat.com/SparkToro: https://sparktoro.com/The Menu: https://amandanat.substack.com/ Content Marketing Course: https://maven.com/amandanat/content-marketingZero-Click Content: https://sparktoro.com/blog/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world/👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/

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