
The SDM Show
The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
Latest episodes

Oct 21, 2021 • 52min
Episode 161 Talking The Blogging Survey With Andy Crestodina
Rob Cairns sits down with Andy Crestodina and talks about Orbit Media's blogging statistics survey.
The entire survey can be found by clicking here.
Key Highlights:
1067 bloggers were surveyed.
Bloggers report blogging drives results.
Blogging takes time and effort.
Frequency and constancy matter.
Visual Trends matter.
Covid-19 has not changed blogging trends.

Oct 19, 2021 • 4min
Episode 160 The Number 1 Way To Help Your Website Speed
In this episode Rob Cairns talks about the number 1 way to help your website speed.
The Number 1 way to increase your website speed.
Why hosting matters
Why Cheap Hosting is not the best plan.

Oct 18, 2021 • 5min
Episode 159: Your Black Friday Offer
This podcast is a quick tip. Rob Cairns talks about your Back Friday Offer.
Show Highlights:
Ideas for a Black Friday Offer
When to launch your offer.
Should I do a Back Friday Offer?

Oct 15, 2021 • 41min
Episode 158: Email Marketing Automation With Jason Resnick
Rob Cairns sits down with Jason Resnick to discuss one of there favorite topics - Email Marketing Automation.
Show Highlights:
Why Email Marketing Automation.
Things to think about when doing Email Marketing Automation.
Why Never to use donotreply@yourdomain.com
Why constancy matters.
How to setup your email marketing automation.

Oct 13, 2021 • 6min
Episode 157: Your Inside Advantage
In this Episode Rob Cairns talks about what the Inside Advtage is for your busiess,
Key Points:
What your Inside Advantage is.
Why different is better then fighting on Price.
What Rob's Inside Advantage is for his clients.
Book: The Inside Advantage - Robert Bloom.

Oct 8, 2021 • 1h 3min
Episode 156 Talking WordPress Mergers and Acquisitions. with Paul Lacey.
Rob Cairns sits down with Paul Lacey to talk about WordPress Mergers and Acquistions.
Show Highlights:
Why Now?
Impacts on the community.
Thoughts on if this is good or bad for the WordPress space.
Why the community will survive.
How hosting companies have been involved in the mergers and Acquistions.
Shout outs to many of our favorite WordPress people.

Oct 6, 2021 • 40min
Episode 155: Talking Choosing a Web Host with Owen Greaves
Rob Cairns sits down with Owen Greaves the founder of Billy Host to talk about how to choose a web host.
Key Points:
Everyone's web host needs are different.
Should speed be the number one deciding factor.
Support matters.
All hosts and hosting plans are not equal.
Web Hosting security.

Sep 30, 2021 • 59min
Episode 154 Talking all Things Gutenberg with Birgit Pauli-Haack
Rob Cairns sits down to talk about Gutenberg with Birgit Pauli-Haack.
Show Highlights:
Birgit's move to Automatic.
How Gutenberg times came to be.
Why you should move your WordPress site to Gutenberg.
Trends in Gutenberg.
Full Site Editing.

Sep 27, 2021 • 7min
Episode 153: Why Some SBM's Think You Do Not Need a Website
Rob Cairns talks about a Pc Magasine Report that suggests many SMbs do not need a website.
Highlights include:
That counting on social media is a bad idea.
Why SMB's do need a website.
Just because you focus on your niche does not mean you do not need a website.
More o your customers go online then you think.

Sep 26, 2021 • 35min
Episode 152: Talking Oliver POS for Woo
In This Episode Rob Cairns talks to founder Mattias Nielsen about
his product Oliver POS for Woo.
Show Higlights:
1. What is Oliver POS.
2. How does Oliver POS work with Woo.
3. How to I find Oliver POS.
4. How does payment processing work with Oliver POS.
5. How does Oliver POS work.
Sit back, relax and enjoy the show.