

The SDM Show
Rob Cairns
The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
Episodes
Mentioned books

Mar 8, 2022 • 31min
Episode 204: Outsourcing For Your Agency
Rob Cairns sits down with Michael Short of GoWP to talk about why Outsourcing can benefit your agency.
Show Highlights:
Why outsourcing?
Can outsourcing help you scale?
What type of tasks can you outsource?
Where to go for outsourcing.

Mar 7, 2022 • 5min
Episode 203 Rob Cairns WordPress Origin Story
In this episode, Rob Cairns shares his WordPress origin story.
Show Highlights:
Why Rob Got into WordPress?
Why WordPress?
WordPress is not just a blogging platform.

Mar 5, 2022 • 45min
Episode 202: Discussing Marketing Funnels For Your Agency
Rob Cairns sits down with Ryan Waterbury to discuss Marketing Funnels for your agency in this on going monthly series for agency owners.
Show Highlights:
What is a marketing funnel?
Your offer matters.
Why segmenting your list matters.
How to build a landing page.

Mar 3, 2022 • 12min
Episode 201: My Podcast Journey After 200 Episodes
Rob Cairns talks about his podcast journey after doing over 200 episodes.
Show Highlights:
Lessons learned.
How Rob produces his podcast.
A big thank you to all those involved.

Mar 1, 2022 • 53min
Episode 200 Talking About WooCommerce
Wow where time has gone. In this special episode 200, I sit down with Bob Dunn (Bobwp) and we talk about all things WooCommerce.
Show Hightlights:
Episode 200 - All I can say is wow!
What is going on with Woo Commerce.
Bob Dunn's Podcast journey.
Trends in Woo Commerce

Feb 25, 2022 • 35min
Episode 199 PPC Ads and How They Are Changing
In Part 2 of the Agency series, Rob Cairns sits down with Ryan Waterbury to talk about the changing world of PPC ads.
Show Highlights:
What are PPC ads.
What Ads convert.
Is privacy impacting PPC ads.
The changing rules of Facebook Ads.

Feb 23, 2022 • 51min
Episode 198: How To Manage Clients of Your Agency
Rob Cairns sits down with Ryan Waterbury and talks about how to manage with Agency Clients.
Show Highlights:
How to manage your clients.
What processes should your clients use.
How do you deal with scope creep.
Do we keep bad clients?

Feb 21, 2022 • 1h 8min
Episode 197: The Move to Gutenberg and the RoadMap to WordPress 6.0
In this podcast I had the pleasure of sitting down with Matias Ventura (the Lead for Gutenberg at Automattic) and Birgit Pauli-Hack (From Automattic/Gutenberg Times), We discussed my move to Gutenberg/Blocks from a WordPress Page Builder. We also talked about the roadmap to WordPress 6.0 .
Show Highlights:
Talked about the challenges of moving to Gutenberg and blocks.
What worked well in the move to blocks.
What did not work well in the move to blocks.
Why you should never do this on a live site.
The roadmap to WordPress 6.0 .

Feb 17, 2022 • 35min
Episode 196: Lead Generation With Shiv Gupta
Rob Cairns sits down and talks lead generation with Shiv Gupta.
Show Highlights:
What is lead generation?
What is the best way to do lead generation?
Other methods to generate leads.
What leads can do for your business.

Feb 16, 2022 • 39min
Episode 195: Talking Full Site Editing With Nick Diego
Rob Cairns sits down with Nick Diego to talk about FSE (Full Site Editing) in WordPress.
Show Highlights:
Why FSE?
How FSE will benefit your WordPress website.
The future of FSE.
The future of Gutenberg.
The future of WordPress.


