The SDM Show

Rob Cairns talks to Ryan Waterbury in their montthly agency series about why you need a marketing budget. Show Highlights: Why you need a marketing budget? What should go in the budget? Is marketing just your website? Nothing is free in marketing

Rob Cairns talks about newsletters and if they are dead in this solo episode. Show Highlights: Are Newsletters dead? Why Newsletters matter. Why E-Mail marketing matters today more then before.

Rob Cairns sits down with Nathan Wrigley and Bob Dunn to talk podcasting. Bob, Nathan and Rob have all had shows that have hit episode 200 in the last month so enjoy the amazing conversation from these Podcast experts. Show Highlights: Podcast origin stories. Tips about recording your podcast. Technical issues that have happened during your podcast. How to get guests for your podcast.

Rob Cairns gives you some social media cleanup tips. Show Highlights: Why to do the cleanup? How to do the cleanup? The benefits of doing the cleanup.

Rob Cairns sits down with Groundhogg founder Adrian Tobey to talk about what is Groundhogg? Show Highlights: What is Groundhogg? Why was Groundhogg developed? Why run a CRM inside WordPress? Why even use a CRM? Types of CRM funnels?

Rob Cairns talks about how WordFence trolled GoDaddy in the Security space. Show Highlights: How the article had lots of bad information in it. How WordFence did not follow proper security disclosure. How this could have been handled.

Rob Cairns sits down with Bridget Willard and Warren Laine-Naida and talks about their new book "The Only Online Marketing Book You Need For Your Schools" Show Highlights: How to marketing for schools. Why marketing for schools can be easier. Social media marketing for schools. What makes marketing for schools different.

Rob Cairns talks about why consistency in Marketing matters. Show Highlights: Constancy Matters. It takes 7 to 15 touches to get people to notice you. Quantity can matter as well.

In this episode Rob Cairns sits down with Topher and Cate DeRosia to talk about the HeroPress network. Show Highlights: What is HeroPress? How and why HeroPress was founded? The future of HeroPress. Why the WordPress community matters.

Rob Cairns talks about the changing world of WordPress security with the Ukraine Invasion. Show Highlights: Security started changing with Covid. Bot attacks are up. You can no longer DIY your security.